Meet The Gen Z Founders Disrupting The Dating App Scene

SOON founders of new dating app

Ghosting, aimless conversation without ever meeting, endless swiping with little connection, and overall disappointing dating experiences inspired best friends Alena Titova and Cora Kyler to do something about their mutual dating app fatigue.

Alena was on the east coast getting her masters in architecture at MIT. Cora was across the country in Berkeley, deep into her math PhD. Like most college students, they were starving for connection and human interaction, post-pandemic. As they emerged from their respective academic covid caves in 2021, they recounted their less-than-ideal dating app experiences. Other friends chimed in – no one, it seemed, was particularly pleased.

In fact, 45 percent of users say an online dating site or app made them feel frustrated. Gen Z hasn’t dated without dating apps but 42 percent of online daters have "described their experiences as very or somewhat negative."

Alena and Cora partnered up to create an app they would want to experience in their quest to create meaningful IRL connections, using their respective skill sets. Alena approached mobile app creation as she would the design of a physical space, carefully considering the pathways people use to move through each. Cora looked at it from a math/algorithmic viewpoint.

Most dating apps leverage the same data based on your interactions and behaviors *within* the app – how many people view and like your profile, who you ultimately match with & which of those matches you message with (notoriously few). This information has value, but its value does not necessarily match how and with whom you’d like to spend real, in-person time with.

SOON, available in beta in the Bay Area, CA this fall, goes deeper and picks up on how you spend your time in the real world as opposed to how you enter the fantasy world of apps. SOON prioritizes in-person dates, the quality of the match, and getting you on that date quickly. They’ve staked their algorithm on something uniquely valuable—who you give your undivided time to and they use privacy-preserving tech to find that out.

Here’s how this new dating app works:

You swipe to determine a match, and then view your match’s video reply to a SOON prompt to decide if they seem compatible and like someone you'd like to meet IRL. Indicate your preferred times to meet because your (or one of your matches) first message comes with a time and a place. SOON provides a list of the coolest & not-so-boozy date spots in your area. For example, you might receive a personal message that has a built-in invitation to meet tomorrow afternoon for tea at Red Bay & a stroll along the pier—say “yes” for the chat to continue.

“There isn’t enough effort put in to reverse the kind of isolation that people can feel on this kind of technology when it promises so much,” notes Cora, “we take care of that.”

Tired of online conversations that go nowhere? Check out SOON for fun ways to meet IRL and skip the online dance of endless chatter *before* you even meet. Get out there and good luck!

Photo: Courtesy of SOON/The Saint Studio

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With the holidays now approaching almost eerily quickly, you might already be feeling slightly uneasy about the family stresses that are bound to be on your plate (along with delicious Christmas cookies, of course). Spending a lot of time face-to-face with family can dig up old arguments or squabbles that everyone may have forgotten during the rest of the year.

Learn the 8 best ways to support your friend while they're in the middle of family drama

You’re not the only one dealing with the drama, though, and while your own family issues might feel somewhat out of your control, there might be more you can do to take the edge off the stress that your friends are feeling in anticipation of holiday gatherings. Keep scrolling for eight expert tips for how to best offer support to your most stress-ridden BFFs.

1. Listen without judging if your friend reveals an ongoing argument about a family will

RDNE Stock project

Being a good listener is one of the most basic — and yet most important — things you can do as a friend 365 days of the year, but when tensions run high near the holidays, those listening skills become all the more crucial. You might even consider resisting the urge to speak, like, at all. “Be a good listener and don’t give advice,” licensed marriage and family therapist Katie Ziskind says. “Supporting someone doesn’t mean that you have to fix their problem. Instead, truly being supportive means giving a hug when someone is crying and being a caring friend.”

2. Prep your pal to expect drama if your uncle's invited his new girlfriend and ex to dinner

Rather than reassuring your friend that things at family celebrations may not be as bad as they fear, trust what they know about the situation and help them wrap their head around what’s to come. This should minimize the stress for them in the long run. “If you expect it and it happens, situation normal,” certified life coach Susan Golicic tells us. “If you expect it and it doesn’t, well, then, a bonus!”

3. Help your bestie make a plan in case their fight-or-flight mode gets triggered

Going into any situation with a plan almost always feels better than going in unprepared. Per writer, speaker, and healing expert Alisa Zipursky, a helpful plan might include specific check-in times, a code word that indicates your friend needs extra support, and ideas for creating healthy boundaries with family members who make them feel especially triggered. “The idea is to make asking for help as easy as possible,” Zipursky says. “Making sure a proactive plan is in place well before someone enters the stressful situation can help relieve some of the anticipatory anxiety.”

4. Check in often by sending your friend periodic texts 

Licensed counselor Maria Inoa recommends that you prioritize regular touch-base texts over the course of whatever event is causing your friend the most stress. It’s not about solving the conflicts or taking away their pain. Instead, you can focus on offering gentle reminders that you are thinking of them and are available if they need you.

5. Create a new tradition that revolves around you and and your bestie's favorite Christmas movies

If your friend’s family holiday celebrations don’t exactly inspire positive feelings about the occasion, why not help them establish some better associations? Licensed clinical professional counselor Anna Poss suggests planning a “low-stress, fun way to celebrate with each other before or after the actual holiday.” Get a seasonal movie night or cookie swap on the calendar before everyone leaves town to hang with family. Those cozy vibes may help dull the negative, anxious feelings.

6. Write down words of affirmations for them to look at

Photo By: Kaboompics.com

Grab some pretty stationery and put your love and support on paper for your BFF. “In the note, remind her how strong, courageous, and capable she is,” licensed psychotherapist and life coach Diane Petrella says. “Let her know how much you love and admire her and how grateful you are for her friendship. Write whatever you think your friend needs to hear to feel supported, grounded, and loved.” Remind her to hide the note in her pocket or bag so she can read it whenever she needs a little extra TLC over the course of the holidays. You can even go one step further and send them home with a care package, per therapistShannon Thomas.

7. Invite your friend to your family celebration

If things have gotten so bad with your bestie’s family that she wants to steer clear of their celebrations entirely, you may want to invite her to join you and your crew instead. Even if she opts to decline your invitation, it will mean a lot to her to know that she has choices. If your friend does take you up on the offer, Mountainside Treatment Center‘s family wellness manager Tina Muller recommends that you try to incorporate some of her favorite traditions into your holiday schedule.

8. Keep your phone nearby if your friend needs to talk about everything that happened

Photo By: Kaboompics.com

“Before an event with possible family issues even happens, schedule a time not long after to see the friend,” marriage and family therapist Sarah Epstein suggests. “Now you’ve become the light at the end of the tunnel for them.” Be prepared to be a listening ear over dinner or a workout session so your pal can vent about everything that’s gone on and (hopefully) be ready to move on from there.

How do you and your pals support each other through the not-so-fun parts of the holidays? Tweet us @BritandCo.

(Photo via Getty)

Fans of Fourth Wing are on pins and needles because Rebecca Yarros just announced she's finished writing the third book in the Empyrean series! It's us, we're fans — along with over half of BookTok.

We can't believe we're getting closer to reading more about Violet Sorrengail's journey, but we know you have a ton of burning questions about the release date for Book No. 3.

We may not have all the answers, but we've done a little digging to share as much as we can because who doesn't want to know what Rebecca Yarros has been up to?

I'm new to the Empyrean series. Are "Fourth Wing" and "Iron Flame" really worth reading?

Amazon

I'm not going to lie to you. The editorial team, including myself, are extremely biased about Fourth Wingand Iron Flame. From my perspective, I think these are great books for anyone who had the pleasure of growing up during the great Harry Potter era and moved on to watchingGame of Thrones and House of Dragons.

Did she announce the name of book no. 3?

Rebecca Yarros/Instagram

YES! Book No. 3 is titled Oynx Storm.

Knowing what we do about the manifestation of Violet's powers, I think this could hint she's going to play an even larger role in the series. According to a fan theory shared on TikTok(via Empyrean Riders), it's believed that Violet and Xaden Riorson are actually gods. Stay with me here.

Empyrean Riders noted that Violet's last name means heavenly and that she's able to control time thanks to her connection to the young dragon Andarna (I love her so much!). That sounds pretty god-like to me.

And when asked which two Taylor Swift songs describe Onyx Storm, Rebecca Yarros chose "Who's Afraid of Little Old Me?" from The Tortured Poets Department and "So It Goes..." from Reputation. "Who's Afraid of Little Old Me?" is one of Taylor's most powerful songs and definitely translates the idea that Violet's powers are going to be stronger than ever, while "So It Goes..." is equal parts suspense and seduction, and is TOTALLY about "all the pieces fall right into place" to get together with the right person.

There's so much more to unpack so I suggest grabbing a yummy snack while you fall down the rabbit hole. All I'm sure of is that Onyx Storm is going to leave our emotions in shambles just like Fourth Wing and Iron Flame did.

When did Rebecca Yarros announce she's done writing book no. 3 in the series?

Rebecca Yarros/Instagram

On June 17, Rebecca Yarros shared this image of her laptop to indicate she'd finished the third book in the Empyrean series.

She wrote, "(Pic from one of the very many locations in which this book was written)," towards the end of the caption before adding a few relevant hashtags to it.

When will Onxy Storm be available for purchase?

Rebecca Yarros/Instagram

Rebecca Yarros exclusively told Good Morning America that fans can expect the book to hit shelves January 21, 2025! That gives us a little over six months to prepare our emotions for what's sure to be a storm of a book.

She said, "There will be politics, new adventures, old enemies and of course, dragons." There's no way she could forget the dragons because I'd willingly riot over them. They deserve to have their stories told forever.

As luck would have it, Cosmopolitan received an exciting first look at what's to come in Onyx Storm. The excerpt begins with Violet realizing the Venin have found their way into Basgiath War College and are wreaking havoc. Alongside Rhiannon, Sawyer, and Ridoc, she races to stop the Venin from releasing Jack Barlowe from his prison cell.

However, Violet's shocked when she discovered one of the "dark wielders" has a long silver braid that closely resembles her own. Before she can fully react, the woman disappears. According to Screen Rant, there are possible theories about why Violet saw her and what this means for her growing power.

Towards the end of the excerpt, Violet discovers the Venin want to capture her too. Also, Xaden makes his long-awaited appearance and it's clear their playful banter in the face of danger hasn't changed. That he hasn't fully changed into the Venin Violet's used to seeing.

I officially can't wait to read the rest of the book in January!

Has Rebecca Yarros revealed the cover for Onyx Storm?

Today/Bree Archer, Elizabeth Turner Stokes for Entangled Publishing

Onyx Storm

Yes!

TODAY received an exclusive look at the cover for Onyx Storm and it doesn't disappoint! Unlike its predecessors, it appears Rebecca Yarros is hinting that darker events will take place.

Fans of the Empyrean series aren't the only ones who are excited to see what fate has in store for our favorite characters though. In a statement to TODAY, Rebecca revealed how elated she is to be working on the series again. "It's amazing to be back with these characters again. She also said, ""I can't wait for readers to see what Violet, Xaden, and the rest of the quadrant have in store for them in Onyx Storm!"

Are you excited for the release of Onyx Storm? Follow us on Facebook for more entertainment news!

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This post has been updated.

If you're finding it hard to make friends as an adult, or maintain friendships from different life stages, you're definitely not alone. According to Dr. Deborah Gilboa, MD, Scientific Advisor for Azar, and a recent study from Azar and Talker, it's not abnormal to feel heightened levels of loneliness. In fact, that study suggests Gen Z feels lonely every day.

"Loneliness feels isolating because it goes beyond just lacking company; it’s a lack of meaningful connection," she says over email. "Social contact without meaning can worsen loneliness as it increases the individual’s perception of isolation and lack of belonging. The antidote is true social connection."

But how can we find that real social connection and community? I talked to Dr. Gilboa, JustAnswer Mental Health Expert Jennifer Kelman, and NYC Psychologist Dr. Alexandra Stratyner PhD, for some insight into behaviors that attract friends. Here are some behaviors that will simply make you irresistible — and will help you identify good friends in others!

Keep reading for some advice on how to attract friends — and easy ways to be a better friend to the people you love.

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There's no shame in realizing you're feeling lonely, but it's also important to identify when that loneliness morphs into isolation. "Even though many might be experiencing the same feelings, that doesn't mean they are reaching out for support," Kelman says. "Many are not feeling enough strength to reach out to others or feel like they are being a burden so they reason alone with their feelings."

"It's also become more evident as our reliance on digital communication has grown, sometimes leaving us more connected online but feeling less understood and less connected in more meaningful, in-person ways," Dr. Stratyner adds. And then there's the social expectation of it all. "Many people tend to hide their loneliness because they feel shame or embarrassment about it. This can make it even harder to open up and connect with others who might be feeling the same way. The more we keep these feelings to ourselves, the more it reinforces the isolation, even though we all experience it in varying forms."

"It is hard to see light when things feel dark, and many go inward to deal with their feelings," Kelman points out. "Many are so burdened by their feelings that they might not feel capable to care for those around them or to show up and be present for others."

And just like Dr. Gilboa says, we're looking for true connection, not just surface-level friendships. But how can we make true social connection? Here's what they suggest.

1. A good friend shows care and empathy for the people around them.

If you care for the people around you, there's a very good chance others will want to be your friend. "People that show empathy toward others are very attractive qualities as it shows that one has the capacity to care for others and be present for them," Kelman says. "Those that are gregarious and selfless can be quite appealing as well. Those that are self-involved tend to repel others rather than attract."

Focusing on others instead of yourself can be easier said than done, but the it's definitely worth it. "People are drawn to those who show genuine care and understanding," Dr. Stratyner agrees.

​2. A good friend is reliable and trustworthy.

Our inner circle is going to be made up of people who know us inside and out, but it's unlikely someone will reach that level of emotional intimacy unless you really trust them. "In friendship people rate reliability, honesty and trustworthiness more highly [than romantic relationships]," Dr. Gilboa says.

​3. People are attracted to humor.

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I'm sure we can all think of someone who never fails to make us laugh. And being the funny friend can mean a lot of things: you know how to poke fun at yourself or you don't take things too seriously (unless they need to be taken seriously, of course). But that doesn't mean making other people the butt of mean jokes.

"A good sense of humor helps foster a positive, lighthearted atmosphere, making interactions feel enjoyable and memorable," Stratyner says. "Plus, everyone loves to laugh."

​4. You need to be a good listener.

No one wants to be talked at and never listened to. After all, we do have two ears and one mouth! But simply nodding your head and zoning out won't cut it. "People appreciate feeling truly heard," Dr. Stratyner says. "This demonstrates respect, interest, and a willingness to connect on a deeper level."

"Be a great listener without asserting your own views or agenda," Kelman adds. "Be available, vulnerable and present. Ask those around you how they are and truly listen to how they feel. Be open and direct and most of all, be a constant. Nothing better than knowing that you will be there for all things."

So engage with what your friends are saying and, even better, remember it later!

5. A good friend is generous.

Is there a better time to talk about generosity than Thanksgiving? Be generous with your time, resources, and your heart — but don't worry, that doesn't mean you have to let someone else steam roll you. After all, a good friend also won't take advantage of you!

"Giving to others and the community are wonderful traits and habits that are very attractive to others and may draw people in," Kelman says. "People want to be around people that give and are easy-going in their interactions with individuals and the world around them."

​6. New friends are attracted to positivity.

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When things feel dark, new friends will be attracted to someone who can make the world feel a little lighter. "People are often attracted to those who can find the silver lining, stay hopeful, and spread good vibes, especially in challenging situations," Dr. Stratyner says.

That's not to say you can never have bad days or process things like disappointment and grief. It just means you aren't ruled by them. (Listen, as an Enneagram 4, I'm talking to myself!)

Ok, you might be thinking, this is great but what do I do with this information? Here are some easy, actionable steps to take if you want to make new friends.

1. Understand why you're feeling lonely will help you address the real problem.

"First is to get an understanding of the loneliness and where it is coming from...finding community too soon may cause an increase in loneliness even while being surrounded by others," Kelman recommends.

You can't reach a solution if you don't know what the real problem is. I realized since I work from home, I need to do better about leaving the apartment, and my favorite way to spend an afternoon is coworking with a friend at a coffee shop.

​2. Finding new hobbies will connect you with similar people.

I met some of my best friends through a big movie group, which means when I have a meme or a piece of news to fangirl over, I know exactly who to contact. "Find activities that ignite you, find like minded individuals with whom to connect," Kelman adds. "Join a book club, pick up a new sport or hobby, but again, trying to immerse yourself too soon may not have any impact on the lonely feelings."

"The antidote to loneliness is social connection — true connection that paves the way for belonging," Dr. Gilboah says. "Talking to people to learn what interests and values are shared will open the door for the types of relationships that become community."

​3. Don't be afraid to put yourself out there.

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Listen. If you only ever order takeout and watch Netflix, you'll simply never make new connections. You gotta get after it! "Look for community events, clubs, or hobby groups that align with your interests, whether book clubs, sports leagues, or volunteering opportunities," Dr. Stratyner says. "Being around people with shared passions makes it easier to start conversations and find common ground."

​4. And don't be afraid to reach out first.

For some reason, we've decided that reaching out first (or double texting) means we're needy and insufferable. This is simply not the case because who doesn't want to know they were thought of!! Plus, there's a good chance that if you're overthinking every little detail, other people are too.

"Reach out, even in small ways, to those around us who may be feeling the same," says Dr. Gilboah. "Loneliness often leads to rumination - the act of dwelling on or spiraling downward through negative thoughts. Ruminating can cause further isolation and distracts us from the people and stimuli around us."

​5. Be present when you're finally with people.

When you do make special connections, it's super important to make sure you're offering your full attention. "Showing up emotionally and physically makes them feel valued and heard, strengthening your bond," Dr. Stratyner says. She also recommends checking in to remind them you're there, and genuinely celebrating their wins (which, separately, is definitely a sign of being a girls' girl). "If a friend is going through a tough time, offer to help in any way you can," she adds. "Sometimes, simply acknowledging their struggle and offering your time can make all the difference."

"The best news about friendship is that Gen Z values authenticity above just about any other factor in friendship," Dr. Gilboah says. "Gathering the courage to be your true self and [mixing] that with empathetic listening will make you a sought after friend."

What's your favorite way to get to know new friends? Here are 10 Thought-Provoking Questions To Know Close Friends More Intimately!

Kate Winslet is THE Hollywood actress to me. Not only has she starred in box office smashes like Titanic and Avatar: Way of Water, but she's proven her acting chops in breakout indie flicks and provided mothers and daughters everywhere with eternal Christmas movie nights thanks to The Holiday. But the actress' consistently viral kindness, her dedication to embracing her natural beauty, and her sophistication don't mean she always feels confident. Kate Winslet just spilled on the one movie from her career that had her "sh—ing" herself, and I just had to dive in.

Here's what Kate Winslet had to say about her scariest movie experience ever.

  • Kate Winslet made a name for herself with Titanic, Sense & Sensibility, and The Holiday.
  • However those movies aren't the film she wants fans to ask about!
  • The actress spills on the movies she's proud of, and the one job that had her "sh—ing myself."

Talking to Vanity Fair for her newest film Lee, Kate Winslet revealed one project she wishes fans asked about more is Iris. The 2001 film stars Kate as a young Iris Murdoch against Judi Dench's older counterpart. And for Kate, nothing was more terrifying than working with such a wonderful actress.

"People don’t really ask me about Iris. It’s such a delicate film," she says. "It was the first thing I had done after having my daughter. Going to work with a baby, I’m playing Iris Murdoch, looking to Judi Dench’s older Iris Murdoch — I was sh—ting myself."

Considering how nervous I get when I meet my heroes, I can only imagine what it was like to meet Dame Judi Dench. Talk about a dream! Another film Kate loves is Revolutionary Road, and not just because she got to reunite with Leonardo DiCaprio.

"The thing that people say is, 'You got to work with Leo again.' Then they go off on the whole Leo tangent, which I totally understand," she says of the film, which follows an ambitious couple who find themselves trapped in the reality of 1950s suburbia. "But Revolutionary Road — f—king hell, it just knocked us all sideways. Unbelievably difficult material. I was very proud of that film and what Leo and I were able to create as Frank and April. It was so brutal."

The process for getting Lee into the world sounds equally brutal, considering Kate started working on it over a decade ago. As producer, Kate tells Vanity Fair she doesn't mind the fact she's done more for the film than if she only had an acting credit. "That has felt very necessary for this film. But it’s also just really important to me," she says. "It’s important to me that people know that it’s out there and might feel compelled to go and see it."

Because it turns out, commercial success or stardom on its own doesn't actually help your movie get made! "It doesn’t matter who you are," she says. "No one’s going to go, 'Oh, I’ll just back that pony because she was in Titanic.' It doesn’t happen that way, and I never expected that. That’s really important to say."

"I've gotten older and I’ve learned more and felt more confident in myself about whether or not I could actually do it," she adds. "It’s not something I would’ve done had I not felt so passionately about the subject, and Lee was just—she wouldn’t let me go."

Let us know your favorite Kate Winslet movies in the comments, and since we've officially entered cozy season, check out Why The Holiday Movie Ending Is The Most Important Scene while you're at it!

Marvel movies are known for their heroes and their hopeful outlook on the world. But in 2025, we're getting a brand new team: the Thunderbolts. This team is made up of antiheroes and former villains, and it's sure to be the wackiest and strangest, as well as one of the most memorable, superhero movies we've seen in recent years.

Keep reading for the latest news on Thunderbolts* before it hits theaters in 2025.

Marvel Studios/YouTube

Thunderbolts* comes out this May, and the cast just showed off some brand new footage at the D23 convention — and thanks to the new 'Celebrating 85 Years' spot, we have the first look too!

We get a look at Bucky Barnes, The Red Guardian, John Walker, and Ghost. Plus, Yelena Belova, of course. This heartbreaking detail about Yelena's new look connects Florence Pugh's Yelena to Scarlett Johansson's Natashaand I'm WEEPING.

Marvel Studios/Walt Disney Studios

And at D23 Brazil, we got a brand new look at my new favorite team. "There’s something in this film, in terms of superpowers and superheroes, that shows that our superpowers lie in how ‘broken’ we are," David Harbour said at the event. "As if our superpowers came from our relationships.”

What is the plot of Thunderbolts?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Plot

Consider Thunderbolts* to be The Avengers' edgy younger sibling. The movie follows Yelena Belova (who we know off the bat is a "depressed assassin" thanks to a Marvel Studios press release). She's joined by Bucky Barnes, The Red Guardian, and John Walker. Based on a leak, it looks like we'll see this group of misfits team up against Valentina Allegra de Fontaine after she sends them on a deadly mission.

Thunderbolts* Release Date

Jesse Grant/Disney

Thunderbolts* Release Date

Thunderbolts* hits theaters May 2, 2025.

Who's on the Thunderbolts team?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Cast

Thunderbolts* stars Florence Pugh, Geraldine Viswanathan, Lewis Pullman, Hannah John-Kamen, Wyatt Russell, Julia Louis-Dreyfus, Sebastian Stan, and David Harbour.

This is a huge cast, and Viswanathan just revealed how crazy the first day of filming was. “My first day didn’t feel real," she tells Vanity Fair. "I felt this extra pressure of, ‘Know your lines, babe. You can’t really play around like you usually do.’"

Historically, sci-fi fans haven't been kind to actresses in their favorite projects (remember when Star Wars fans bullied Kelly Marie Tran off social media?). But Viswanathan is already thinking ahead. “If it’s overwhelming, I’ll log off. But I like discourse around pop culture,” she says. “[Thunderbolts*] felt a little bit edgier and fresher, more existential and dark.”

Jesse Grant/Disney

The rest of the cast also enjoyed working together. “Everyone is going to f—kin’ love me! It’s really, really, really fun to be with a group of actors that you have a good time with," Wyatt Russell says at Comic Con (via Variety), while David Harbour adds, “Florence Pugh [is] just electric to work with. There’s warmth and humor, but there’s also a lot of pathos.”

“This is why we can't stop laughing together, because we genuinely just had such a wonderful time with each other and we've loved working with one another," Pugh tells People. “I feel like this is something that we've never seen before from Marvel...it's a very open and honest and truthful idea. And I'm just really excited for people to watch it.”

Are you excited for this brand new chapter in the MCU? I really feel like Thunderbolts* will usher in a whole new generation of fans and I, for one, CANNOT WAIT! Let us know your thoughts on Facebook.

Lead images via Alberto E. Rodriguez/Getty Images for Disney

This post has been updated.