This Light Changes Color When Someone Texts You

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Modrngy Bonsai Table Lamp Speaker ($180)

If your home decor style leans toward simple, elegant details, this bluetooth speaker is the one for you. It sits like a tree on a shiny branch to boost your current plays while emitting a soft glow for ultra cozy vibes.

Divoom Ditoo Retro Pixel Art Game Bluetooth Speaker ($100)

This bluetooth speaker is sure to infuse your WFH days with joy. You can customize the screen's pixel art, and watch as it dances along to your fave songs!

Marshall Action III Bluetooth Speaker ($280)

This bluetooth speaker is small, but mighty. Its sound will fill any room, all while looking super sleek. Channel your inner rockstar with this design that mimics a musician's amp – we'll be playing the Daisy Jones & The Six soundtrack on this one exclusively.

JBL Pulse 5 Bluetooth Speaker ($250)

This multicolor light-up bluetooth speaker from JBL is the right match for more colorful, eclectic interiors. The vibrant lights move along with the dynamics of your music for some added feel-good vibes.

Daqi Concept Jingoo Bluetooth Speaker ($375)

Thanks to this cute bluetooth speaker design, you can have a literal songbird in your home. It plays your playlists with the utmost sound quality while maintaining a calm ambient light. No one would even guess this decor piece doubles as a speaker!​

Speaqua The Barnacle Pro ($70)

Not only is this bluetooth speaker speckled in colorful details, it's also 100% waterproof, so you can take your tunes outside of your home, too! It comes in a handful of different colors, so you can find the perfect shade to pair with your room.

Dosmix Portable Bluetooth Stereo Speaker ($17)

Adding nostalgic flair to your home has never been easier with this retro-style bluetooth speaker. It's fitted with bold controls to reflect old-time radios, but doesn't skip on quality audio.

Sunnylife Beach Cooler Box Sounds ($144)

Pack your picnic essentials up, and don't forget to grab your bluetooth device – no need for another speaker, this cooler already has one built-in! Your outdoor ventures have never been the same with this cute design.

Bear Portable Light & Speaker ($28)

This dual-action cordless light and bluetooth speaker is sure to enlighten your inner child with its charming bear shape.

Lexon Tykho 3 Bluetooth Radio ($60)

This bluetooth speaker design sets things straightforward with big, bold volume and power buttons. The shape recalls 90's boomboxes in a compact size – but still delivers full sound!

Crosley Tribute Navy AM/FM Radio with Bluetooth ($59)

We're basically drooling over this navy blue and lilac purple color pairing. It makes for a sophisticated speaker to place on your bedside table or entryway that always amplifies the songs you have on rotation.

Retro Bluetooth Speaker ($26)

Always wanted a turntable, but haven't invested in actually buying records? This gorgeous bluetooth speaker emulates a record player while only taking up half the space.

Sanpyl French Bulldog Portable Bluetooth Speaker ($29)

This dog-shaped bluetooth speaker has an excellent subwoofer to fill your bathroom, bedroom, or kitchen with lively tunes throughout the day.

Little Luxuries

Even on a budget, we love to treat ourselves to a little bit of fancy. Think plush throws, high-thread-count bedding, or a curated collection of decadent candles. This trend celebrates everyday indulgences by incorporating small, meaningful upgrades into your home. Statement lighting and mirrors like this Sarah Sherman Samuel Rook Mirror; handmade pottery; even small touches, like gold-rimmed coupe glasses or elegant trays for organizing your essentials, that elevate the ordinary. This is all about feeling sophisticated yet totally cozy.

Individual Expression

Individual expression embraces personal style over following trends. More people will look within for their home decor style, celebrating unique, curated spaces filled with meaningful pieces, like vintage finds, DIY projects, and bold color choices. It’s about telling *your* story through design and turning your home into a one-of-a-kind reflection of your personality, passions, and experiences.

Elevated 70s Vibes

Wood drenching is back from the '70s with a more grown-up look. Resurfacing are elevated designs and quality woods with '70s decor like sleek chrome lamps, shag rugs, chenille, and burgundy. Disco lamps optional.

Return Of Post-Modernism

CB2 Bodene Ivory Resin Coffee Table

Inspired by 1980s post-modernism, AKA "the designer decade," everything from coffee tables to sofas are coming out with unique shapes and unexpected designs. Look for more sculptural pieces that play together with a still-minimal vibe.

Asymmetrical Rugs

Etsy Handtufted Irregular Shaped Rug

Hopping on the curve trend are rugs in 2025. Play with your wooly shapes for a more organic look.

Intentional Design

As more people become concerned about climate change, WGSN expects 2025 will bring more services that help us reuse and repair. Things like refillable beauty products, climatarian cuisine (food chosen based on its carbon footprint), and products and services that encourage DIY, resale and repair will be big in 2025. Choosing quality pieces that will stand the test of time and even incorporating vintage pieces for their uniqueness and sustainability factor will be part of this trend.

Warm Neutrals Paired With Deep Blues + Blacks

Ruggable Laine Ivory & Natural Tufted Rug

Warm neutrals like chalk, oat milk and taupe are colors that we'll see more of for versatile home decor. But don't worry, color will be back in a big way too. Organic greens like kelp and emerald, oxblood, clay, sepia, and terracotta will add some richness while soothing pastels like glacier blue and mellow peach, plus flashes of brights like pink and teal, will also grace our 2025 homes.

Color + Pattern Drenching

Color drenching will remain a strong trend in 2025, with bold, saturated hues covering entire spaces for a cohesive, dramatic effect. Layering patterns on patterns will also make a statement, as wallpaper and fabric work together to bring texture, character, and a fresh canvas to your space.

Statement Ceilings + Tile

Rebel Walls Bruno Sand Wallpaper

The fifth wall is having a moment, with everything from wallpaper and painted stripes to statement chandeliers adding unexpected flair overhead.

Zen Dens

Crate and Barrel Sogno Chaise Lounge

2025 is all about comfort. Think plush, deep sofas, curvy chaises, and furniture with sweater-like textures, creating cozy nooks and rooms you’ll want to sink into with a good book or enjoy chats with your friends and family.

Sensorial Homes

WGSN forecasts a rise in sensory-driven decor for 2025, so products that soothe our senses. Think ASMR-inspired products like virtual sound baths to enhance focus, mood-boosting products that align with color psychology, robotic scent diffusers, experiential showers and chromatherapy.

Discreet Design

Tech and aesthetics don't always play well together, but that’s set to change. Expect more discreet tech products and kitchen appliances designed to blend seamlessly with decor. Look for natural materials, soft textiles, minimalist shapes, and inviting colors, along with clever design solutions that conceal tech — like photo frames that double as phone chargers.

"More and more people are choosing to live in smaller spaces or want to use rooms for multiple purposes. Multi-functional pieces will be growing in popularity, including hidden storage options or transformative furniture," says Li.

Biophilic Design

Research shows that plants can actually make us happier, so why not design our homes around them? In 2025, expect to see smart gardens with sensor-regulated watering, furniture with built-in planters, and nature-inspired decor. It's all about bringing the outdoors in, and the indoors out.

Outdoor Glamour

Outdoor spaces are becoming true extensions of our homes, with features like al fresco kitchens, plunge pools, outdoor showers (#goals), and cozy outdoor rugs and sofas made with durable, weather-resistant fabrics for fully functional spaces to enjoy most of the year.