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The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Dyson Special Edition Airwrap Multi-Styler

The Dyson Airwrap is like the Lamborghini of hair tools. It's bougie, for sure, but it's oh-so good. This premier hair tool can dry and style strands simultaneously, all without heat damage. Mom can easily customize her hairstyle with the 6 attachments – she'll never need another blow dryer in her lifetime.

Fellow Stagg EKG Pro Studio Electric Gooseneck Kettle

I use this kettle every single day, so I can confidently say it's well worth the splurge. If your mom's a major tea (or coffee!) drinker, she'll appreciate that this kettle heats up quickly, can hold its contents at a custom temperature for however long she wants, and provides a very even pour. It also just looks like a total work of art when it's sitting on the countertop, so it won't mess up whatever feng shui she's already got goin' on in her kitchen.

UGG Tasman Slippers

As reliable as a gift house shoes can be, giving her a pair that'll actually last is a way better choice than opting for cheaper styles that'll crap out after a few months of use. These UGG slippers are super durable, thanks to their grippy outsoles. That way, she's not relegated to only wearing them inside the house – she can easily take them outside to check the mail or run errands. If your mom lives somewhere where it gets extremely cold in the winter, these wool-lined bad boys will also keep her toesies ultra-warm!

Soft Services Smoothing Set

Mom's new skincare routine is loading! This trio helps revive dry, flaky skin with a gentle exfoliating bar that doesn't dramatically strip the skin's moisture, a soothing gel exfoliant for the bod, and a lightweight lotion that delivers deep hydration for softer skin. Soft Services' packaging is also so beautiful and feels like a nice, somewhat-bougie upgrade from the products your mama may use on the daily.

e.l.f. Celestial Winter 10-Piece Eyeshadow Palette

I know my mom goes crazy for an eyeshadow palette, which is why this one from e.l.f. caught my eye. Inspired by a winter's night sky, this 10-shade palette hosts the ideal mix of warm and cool tones, plus a good variety of matte, shimmer, and metallic hues. The range of this palette makes it a great fit for any eye color, too. This will allow her to create so many different looks in one easy-to-use product!

BrüMate Era Straw Tumbler Water Bottle

I like to think of this water bottle as the famed Stanley tumbler but (dare I say it) so much better. I sip from it on the daily to hit my daily water intake goals, and it's an absolute delight – I know your mom will think so, too! What I love most about it is the leakproof lid. And it's not just one of those leakproof lids that's not actually leakproof, it really lives up to its name: I haven't spilled once! Plus, this bottle's stainless steel lining helps keep its contents cold for over 24 hours for an ice-cold sip every single time.

Baggu Large Nylon Sling Bag

If your mother is a lady on the go, there's no question she's in need of a large bag to help her tote her stuff around. This pick from Baggu will definitely earn her major style points, as it emulates a lot of the trendy bucket bags we're seeing rise in popularity. I like that it offers the convenience of a large tote bag without the taxing upkeep of leather or suede – Baggu's signature nylon material is easily machine-washable when it's time for a refresh! This bag comes in 5 different colors so you can track down the one that really suits her vibe.

Dieux Glow Trinity Skin Set

Every single skincare product from Dieux is super gentle, yet effective. This set includes their Baptism cleanser, Deliverance serum, and Instant Angel moisturizer, which all work wonders on their own, but operate better together. The cleanser is my personal favorite of the three – it always leaves my face feeling clean without really stripping any of its existing moisture. This power trio will save mom's dry winter skin in an instant!

Breda Jane Bracelet Watch

Is it a bracelet? Is it a watch? This time, it's both. This style from Breda feels especially jewelry-like, but offers practical use by telling the time. I like how minimalistic the design is – mom will be able to rock it across all different kinds of looks, from workdays to dinner parties. The 14k-gold plate, quartz, and mother-of-pearl construction make it perfectly elevated and elegant as a gift.

Quince Mongolian Cashmere Crewneck Sweater

A good cashmere sweater can run you upwards of $100, but this style is just $50. Plus, it comes in 14 different colors. Mom will want to bathe in its "irresistibly soft" fabric all winter long!

Uncommon Goods Modular Honeycomb Serving Set

This is the coolest gift idea for the hostess with the mostess! This innovative serving set connects magnetically, so mom can fashion it however she pleases. From busy get-togethers to chill movie nights at home, she'll be able to set out snacks in perhaps the most aesthetically-pleasing way possible. Once the snacking's over, each component conveniently stacks on top of one another for easy storage!

SeaVees Acorn Trainer Sneakers

Step up mom's shoe game with these sleek sneaks! I promise they're going to be one of the softest shoes she's ever (literally) step foot in. Though super lightweight, the thick, cushiony memory foam footbeds of these sneakers provide unparalleled comfort and support. Plus, the '90s-inspired sporty silhouette can work with a variety of outfits, thanks to the chilled-out color palette.

Flamingo Estate Roma Heirloom Tomato Candle

'Heaven in a candle' is the only way I can accurately describe this scent. Encapsulating of "balmy summer nights in the garden, where tomatoes hang heavy from freshly watered vines and the leaves become their most fragrant," it burns the most delicious herby, peppery, potent smell. This makes a refreshing gift for the moms out there that simply can't stand floral- or vanilla-forward candles!

Ember Temperature Control Smart Mug

Mom is too good for microwaved coffee. Help her keep her brew fresh with this self-warming mug! It can keep 14 ounces of liquid warm for up to 80 minutes on a single charge, or even a full day if she keeps it connected to the coordinating coaster. The set-up itself is very compact, so it can fit on her desk fuss-free.