5 Must-Download Apps This Week to Make Your Life Easier

Apr 05, 2014

April Fools’ Day might have made you think that some of the new apps being announced this week were just more too-good-to-be-true Internet tricks, but we sifted through the phonies to find the real deals. And we found some good stuff that all happens to make your life easier. We love a good little life hack…

1. NYT Now: The latest launch from The New York Times gives you The Grey Lady 2.0. Here, articles are summarized and top stories are curated and selected by the editors. We love that it briefs you in the AM with the stories that are buzzing first thing too. This is newspaper delivery like we’ve never seen it.

Cost: Free for iOS, although you can only access 10 Times articles per month unless you’re a subscriber

2. ChoreMonster: Hey, Mom and Dad, are your kids always face down in their phones or on the computer? Then let their digital device of choice tell them what chores are on their to do list each day. This app makes household task mastering a game and turns your little rugrats into regular chore monsters.

Cost: Free for iOS

3. GemShare: This handy app turns your network into your own personal Yelp. Instead of trusting strangers to help you pick your hair stylist or gyno of choice, you can request recs from your friends or share your own favorites.

Cost: Free for iOS

4. EasilyDo: Our girl Brit has talked to you about the power of this personal assistant -in-your-pocket app before, but it has added some fun social upgrades since then. Besides rocking your world into organized shape, EasilyDo will now notify you about upcoming concerts and shows in your area. Rock on, ED! It buddies up with Instagram to alert you when people tag you in their pix and shows you trending shots from your feed. Connect to Facebook to use personal photos for bday greetings it’s already doing an awesome job making sure you know about.

Cost: Free for iOS and Android

5. Group XiT: You love your friends, but you hate group texts. Especially ones that your buds start with you and a bunch of randos on it. There’s now an app that will help you get out of them without feeling like a jerk or having to resort to reply all party pooping.

Cost: Free for Android

What new apps did you download this week? Share with us below + let us know if you download any of the above!

What Would A TikTok Ban Mean For Small Businesses?

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

The One Reason 'Gilmore Girls' Is A Fall Show, According To Amy Sherman-Palladino

There's nothing more satisfying than starting your Gilmore Girls rewatch at the beginning of fall. There's just something about the crisp air paired with Amy Sherman-Palladino's quick, witty banter that just feels so right! And while you brew another pot of coffee, pile up the Lorelai-inspired junk food, and put on another episode, just know — none of this was accidental! Gilmore Girlscreator, Amy Sherman-Palladino told The Hollywood Reporterexactly why the show is so incredibly fall-coded.

The CW

Sherman-Palladino told The Hollywood Reporterthat she and her husband (co-creator Dan Sherman-Palladino) decided to take a fall trip to Connecticut right after Gilmore Girls finally sold. "We encountered that small-town feel, that feel of hayrides and pumpkin patches and hot apple cider. It almost felt ridiculous — the jaded woman that I am, I was like 'This is like central casting laid this out for us. People don't live like this,'" she said. "But they do in some places, and that creatively fed me the rest of the show. Most of the show is about Lorelai [Graham] creating this world that she and her daughter [Bledel] can both grow up in together."

I love the idea that Lorelai created this whimsical, almost storybook world for Rory for them both to grow up in. Because at the end of the day, Lorelai lived with rigidity and rules — only to leave that life as a child raising another child. So of course she would want to incorporate all the fun and fantastical things she felt like she missed out on. (BRB, sobbing)

The CW

Not only that, but fall is a very visceral season. Sherman-Palladino explained that the shift from summer to fall is "the most drastic change." She said, "It's temperature, but it's also visual, and it felt like this was the kind of place, if I was going to go through that journey, that's where I would set it. And when we shot the pilot, it was fall and it was cold and had that feeling, so it just sort of became our thing."

This means that Rory and Lorelai's constant growth and transformations throughout the show is always underscored by the shifting seasons, starting with fall from the very beginning and continued through A Year In The Life. The thematic through-line is just too good!

Leave it to our fave Amy Sherman-Palladino to cook up something that's both fun, funny, heartwarming, and incredibly on-theme down to the literal weather of it all. BRB while I continue my own rewatch and wait for Étoileto finally premiere!

Looking for more fun pop culture news? Be sure to follow us on TikTok!

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9 Black App Creators You Need To Know

In an increasingly digital world, mobile apps change the way we access information, stay connected to friends and family, entertain ourselves, and even manage our mental health and anxiety. Behind every great app is an inspiring fleet of developers who have taken a spark of creativity and turned it into something totally new and useful.

This Black History Month, we’re celebrating some of our favorite Black app creators who have been instrumental in revolutionizing their respective industries. These talented women have used their passion for coding and design to create apps that are both innovative and indispensable.

Aurelia Edwards, Founder of Nailstry

Aurelia Edwards has created the ultimate destination for beauty lovers through her app Nailstry. This exclusive marketplace is tailored to help those aspiring to perfect their press-on nails with unique designs from nail art designers across the country. It doesn't stop there; Aurelia also seeks out opportunities that give back and donates a portion of her sales towards programs like Black Girls Code.

Damilola Awofisayo, Founder of TecHacks

Damilola Awofisay is a young leader making waves in driving the tech industry forward. She is using her coding skills to create apps that address issues such as sign language learning and dyslexia support for students, actively cultivating a more inclusive future of digital innovation. Moreover, she's making STEM more accessible for young women through TecHacks, a nonprofit that brings women and nonbinary individuals together virtually in hackathons.

Dayo Akinrinade, Founder of Wisdom

Dayo Akinrinade is empowering people everywhere with Wisdom, an app that connects users to inspiring advice and a supportive community of like-minded individuals. Through the platform, users can learn from each other on topics ranging from business success to personal wellness in one inclusive setting. Through Wisdom, closed networks are replaced with limitless opportunities for knowledge sharing!

DeShuna Spencer, Founder of kweliTV

Deshuna Spencer translated her passion for storytelling and black culture into creating a platform that celebrated the intersection of the two. She launched kweliTV, a streaming app, features 550 titles from 450 global filmmakers. With almost 50,000 users, kweliTV has earned $800,000 in revenue, 60% of which goes directly back into the film community! This is innovation at its finest; disruption through creativity while still giving back to support others who share this same vision.

Janique Edwards, Co-Founder of EatOkra

Janique Edwards, along with her husband Anthony, are connecting foodies to Black-owned restaurants and culinary experiences through their app EatOkra. Seamlessly streamlining the discovery process, EatOkra is bridging audiences with over 11,000 black-owned eateries across the country.

Kaya Thomas, Founder of We Read Too

Kaya Thomas is a true inspiration! Combining her passions of reading, coding, and writing, she founded We Read Too, an app that enables young people to explore hundreds of books written by authors from diverse backgrounds and featuring characters who look like them. Through this innovative idea, Kaya is bringing equity and inclusion to the literary landscape for children across the globe.

Kimberly Seals Allers, Founder of Irth

Kimberly Seals Allers is an inspiring leader who was driven to make a difference. After her own negative hospital experience, she devoted herself to researching disparities in care for Black and Hispanic women during childbirth. This spurred the creation of Irth, an app designed specifically with these communities in mind so they can have equal access leading up to and beyond their child’s birth.

Simmone Taitt, Founder of Poppy Seed Health

Simmone Taitt is the visionary behind Poppy Seed Health, an incredible app that provides 24/7 on-demand access to midwives, doulas, and nurses for pregnant and postpartum individuals. Driven by her own pregnancy journey, Simmone recognized an opportunity in the tech startup scene to build a community for those embarking on one of life's most beautiful yet challenging journeys: parenthood. The culminating result? A warm digital refuge!

Tanya Van Court, Founder of Goalsetter

Tanya Van Court is the mastermind behind Goalsetter, a personal finance app that has empowered families to help their children realize their financial aspirations. Goalsetter is on an ambitious and compassionate mission. The goal they're setting? Striving for one million Black kids worldwide to open savings accounts!

These are just a few of the creators whose work is transforming industries, connecting communities, and promoting equity within our digital landscape. We hope that they serve as an inspiration to all aspiring entrepreneurs who have bright ideas and big dreams. Be sure to support these incredible Black app creators and the amazing work they’re doing!

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'Outer Banks' Will End With Season 5

Outer Banks season 4 part 2 drops November 7, and theories are swirling around our favorite Pogues — is Sarah pregnant? Will JJ die? Will the group FINALLY get their hands on some treasure (and NOT lose it?). While we have a ton of questions about what's going to go down on the OBX this week, creators Josh & Jonas Pate and Shannon Burke just gave us one huge piece of news: Outer Banks season 5 will be the final season.

The season 4 finale, which Tudum reveals will be the first feature-length episode, “sets the stage for an epic fifth and final season,” the trio says. Here's everything you need to know aboutOuter Banksseason 5. Bring it on home John B.!

Will there be a 5th Outer Banks?

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Yes, we're getting a fifth and final season of Outer Banks coming to Netflix soon. While we don't have an official release date yet, we're expecting to see the last installment in 2025 or 2026.

In their official letter "to all Pogues," creators Josh & Jonas Pate and Shannon Burke explain how a photo of teenagers on a beach during a power outage inspired them to create the hit show we've all come to know and love. "From this beginning, we imagined a mystery that would lead to a five-season journey of adventure, treasure hunting, and friendship," they say in an official letter. "At the time, seven years ago, it seemed impossible that we would really get to tell the whole five season story, but here we are, at the end of our fourth season, still chopping away."

"Now, with a little sadness, but also excitement, we're putting Season Four behind us and turning to Season Five, in which we hope to bring our beloved Pogues home in the way we imagined and planned years ago," they continue. "Season Five will be our last season, and we think it will be our best yet. We hope you'll join us for one more paddle out to the surf break."

I can't wait to see Outer Banks season 5, and TBH five seasons will round out the show perfectly considering each season focuses on a different Pogue. That means season 5 will probably focus on Sarah — which totally supports those season 4 pregnancy rumors! 👀 Stay tuned for all the OBX5 info you need to know.

Here's Every Shocking Detail You Missed In Outer Banks Season 4 Part 1 in case you don't have time for a rewatch ;).

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This 'Gilmore Girls' Fave Will Guest Star In 'Shrinking' Season 2 This Week

Where the Gilmore Girls cast leads, I will follow, which includes numerous roles on shows like Étoile, The Handmaid's Tale, The Best Christmas Pageant Ever, and now Shrinking. Season 2 of Harrison Ford's hit show premiered on Apple TV+ October 16, and one of our favorite GG actors is making an appearance: Kelly Bishop! She's starring as none other than Harrison's ex-wife Susan. The thought of these two onscreen together makes me giddy — talk about a power duo! Here's when Kelly Bishop will be on Shrinking season 2, and everything else you need to know about the new season.

Shrinking season 2 premiered on Apple TV+ October 16.
While season 1, which follows a therapist who begins telling clients what he really thinks after he experiences tragedy, was about grief, season 2 focuses on forgiveness.
Kelly Bishop will guest star as Paul's (Harrison Ford) ex-wife Susan in episode 5.

When will Kelly Bishop guest star on Shrinking season 2?

Beth Dubber/Apple/EW

Kelly Bishop will guest star as Susan in episode 5, which drops on Apple TV+ Wednesday, November 6. And thanks to Entertainment Weekly, we have a look at her character! “We always knew we were going to bring Paul’s ex-wife in because the second season was a lot about dealing with your past," creator Bill Lawrence tells EW. "And you can’t really move forward until you deal with your past."

"This season is about forgiveness," he continues. "Her arrival is a huge component because it’s tied into Paul’s family, and getting to hear, through Kelly, why he’s estranged from his daughter and what he feels guilty about was a great thing for his character."

There are two sides to every story, and let's just say I'm excited to hear Susan's side of things after hearing Paul's perspective for so long! And it looks like I wasn't the only one who could tell Kelly and Harrison are the ultimate duo. "We knew Kelly, just from having been fans, could definitely not only stand up to Paul, but even just dropping in for a few scenes, immediately feel like his equal and someone that could give as much as she got," Bill says. "Man, we love that combo of the two of them."

"This was the first time I had the pleasure of working with Harrison Ford," Kelly Bishop told EW. "I found him professional, amiable, and a delight to work with." I wouldn't expect anything less.

Where can I watch season 2 of Shrinking?

Shrinking Season 2 Release Date

New episodes of Shrinking season 2 are available to stream on Apple TV+ every Wednesday. Catch up on the first four before episode 5 drops this week!

How many episodes are there?

Shrinking Season 2 Episodes

Shrinking season 2 will have 12 episodes total, and had a surprise two-episode premiere Tuesday, October 15. Here's when you can watch each episode:

“Jimmying” on October 15
“I Love Pain” on October 15
"Psychological Something-ism” on October 23
“Made You Look” on October 30
“Honesty Era” on November 6
“In a Lonely Place” on November 13
“Get in the Sea” on November 20
“Last Drink” on November 27
“Full Grown Dude Face” on December 4
“Changing Patterns” on December 11
“The Drugs Don’t Work” on December 18
Finale on December 25

Who's in the Shrinking season 2 cast?

Shrinking Season 2 Cast

In addition to Kelly Bishop (who's now my favorite cast member), the cast of Shrinking season 2 includes Harrison Ford, Jason Segel, Jessica Williams, Luke Tennie, Michael Urie, Christa Miller, Lukita Maxwell, and Ted McGinley.

What is Shrinking about?

Shrinking Season 2 Plot

Shrinking follows grieving therapist Jimmy, who throws policy & training out the window after his wife is killed by a drunk driver and starts to tell his clients what he really thinks. But as he makes these huge changes in people's lives, he realizes just how much his own is changing, too.

“When you pitch a show, half the time you’re dancing with sparklers and you’re not sure if you’re going to do what you said. You’re just trying to get somebody to agree to put it on TV,” Lawrence tells TV Insider. “But we pitched the first season as dealing with grief. And the second season, we pitched to these guys as forgiveness. In your head, you’re like, what does that mean? What does that look like? But I think anybody that’s a fan of the show will realize it’s not just for one person.”

And season 2, while focusing on forgiveness, also sees the fallout of Jimmy's choices — like how Grace is now in prison for pushing her abusive husband off a cliff or how Jimmy's relationship with his daughter Tia is still far from healed. Tune into the rest of Shrinking season 2 to see how that forgiveness plays out.

Check out Everything Coming To Apple TV+ In 2024 for more!