The Smartest Sports Bra Ever Might Make You Enjoy Running

As much as we want to make good on our New Year’s resolution to run more, there are a lot of excuses we can think up to avoid hitting the trail, whether it’s a lack of time, bad weather or a female runner’s worst nemesis: an awkwardly fitting sports bra. Montreal-based wearable tech company OMsignal (which launched with this wearable workout shirt for men) is about to quash the latter excuse with their OMbra. Their smart bra is not only ultra-comfortable, but when paired with a companion running platform, it can actually track your biometrics as you run!

ombra-one

Dubbed “the smartest sports bra ever” by its maker, the OMbra was conceived after OMsignal’s own research revealed that over 70 percent of women wear the wrong size bra. For sports bras in particular, uncomfortable straps were found to be the most common bra problem. If you’ve been sporting an uncomfortable sports bra for years, you might think, what’s the worst that an ill-fitting bra could do? However, OMsignal’s research found that the way women run can actually change based on how much support their bras offer! Determined to design a bra with women in mind, OMsignal got to work on the OMbra to support runners and manage their running performance at the same time.

Unlike many bras that line the shelves of sporting goods stores today, the OMbra offers stretchable fabric, mesh, cups and adjustable straps and closure. All of these features, the company claims, can “assist women in terms of breathability, movement and comfort.” But the OMbra is much more than just a comfortable bra. The “smart” component of this smart bra kicks in when it’s used with the corresponding app-based running platform, OMrun.

Together, OMbra and OMrun offer impressive biometrics, measuring distance, cadence, pace, heart rate and calories, while offering nifty data on running economy and breathing rhythm. Based on your last 14 days of training, the dynamic duo of products can even give you insight into the state of fatigue your body is in! If you’re not up to pace, the built-in biometric coach can help you meet targets that can be set before a run.

Both the OMbra and OMrun are planned for availability in spring of 2016. Pricing on this smart wearable is expected to be around $150, according to Digital Trends. Sign-up here for early access!

What’s your biggest excuse not to exercise? Would a smart wearable encourage you to start running this year? Tweet us @BritandCo!

(h/t Montreal in Technology; photos via OMsignal)

Apple unveiled their latest and greatest today, most notably introducing the iPhone 15 suite, improved iCloud storage plan options, and the Apple Watch Series 9. The new products bring forth some reasonably big changes to Apple’s existing technology – the company saying ‘goodbye’ to the Lightning port is just one example. Read on for everything, new and improved, that was just announced at the Apple Event.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

  • iPhone SE will start at $429.
  • iPhone 13 will start at $599.
  • iPhone 14 will start at $699.
  • iPhone 15 will start at $799.
  • iPhone 15 Plus will start at $899.
  • iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

  • Apple Watch SE starts at $249.
  • Apple Watch S9 starts at $399.
  • Apple Watch Ultra 2 is priced at $799.

Stay in the loop on current events and happenings with Brit + Co.

Images via Apple.

Welcome to February 2025, the month of love. Mars, the planet that rules physical intimacy, remains retrograde for the rest of this month, resulting in professional delays or feelings of disconnect in relationships. However, on the plus side, the love planet, Venus, moves into spicy Aries, which will fuel our motivation and hope. Want to dive deeply and learn more about what is in store for you this February? Keep reading and see what is in store for your zodiac sign in your February horoscope for 2025!

Scroll to see your zodiac sign's February horoscope for 2025!

What to Expect in Your February Horoscope for 2025

Isabella Bonnet

While Mars retrograde continues, this month proves to be lovely and filled with possibilities. Now that the action planet is still in its backspin motion, it doesn’t mean you should be holding back from visualizing your dreams. Appreciate the stillness and explore different possibilities before deciding what’s right for you. Although you may feel like a sitting duck, I beg to differ. This Mars retrograde proves to be a test of our will by not being impulsive. Luckily, Mars goes direct later this month, so hang on tight before losing momentum.

Cora Pursley

February is off to a fiery start as Venus moves into Aries on Tuesday, February 4. Love and relationships will take on a new tempo, either sultry or temperamental. It's a period to experience excitement or realize what needs to be refined in your connection. On the same day, Jupiter, the planet of luck, goes direct! You will begin to see the silver lining in your journey and even the solution in how you can proceed. It's also a time to see how fate has played out in your story. If you're discontent, this is your chance to turn your life around. Having a little faith will take you much further than lowering your vibration with negativity. Listen to a mentor or take on a new sacred practice that elevates your well-being. Follow through with your promises and brighten someone’s day. Pay it forward to turn the tides.

Hannah Rivera

The Full Moon in Leo illuminates the sky and infuses us with optimism and renewal on Wednesday, February 12. Full Moons denote the need to let go and move on from what no longer serves your highest good. The great news is that this celestial event leaves us with a glimmer of hope and the willingness to close the chapter. On Friday, February 14, our communication ability will be poetic and ethereal as Mercury moves into Pisces. If you plan to go out on Valentine’s Day this year, expect this day to be more romantic than in past years. Speaking from the heart and through feeling will result better than pride or logic. Be playful and in the moment. Cherish your love.

Abbie Bythewood

The mist begins to thicken, and our intuition heightens as the Sun moves into Pisces on Tuesday, February 18. This season is all about fine-tuning our empathy and interconnectedness with life. Inner reflection and exploring your artistic side will help you stay centered. Honor your sensitivity and be unconditional. On Sunday, February 23, the motivation planet Mars goes direct. It’s not time to push through with an agreement or project. Recalibrate and pick up from where you left off last October 2024. This is your time to decide whether an idea or concept stays or goes. Expect traction and things to pick up speed in the next several weeks.

In closing, the New Moon in emotive Pisces happens on Thursday, February 27. It’s time to start a new chapter involving your subconscious beliefs. This lunation will imbue you with the ability to trust the Universe and dream bigger. Hold onto the faith and set small steps to cultivate your vision.

The 6 Zodiac Signs That Will Experience Luck in Love in February 2025

Alexis Charles

February 2025 is a month filled with romantic potential, and these six signs are in for a wave of love and connection. Aries, with Venus in your first house, your natural magnetism is at an all-time high, making it the perfect time for new romantic opportunities or reigniting the passion in existing relationships. Gemini, Venus in your eleventh house enhances your social life, bringing you closer to potential partners through shared interests and group activities. Cancer, Venus shining in your tenth house makes you irresistible to others, especially in professional or public settings, paving the way for admiration and romantic recognition. Sagittarius, Venus in your fifth house brings love, fun, and creative expression to the forefront, encouraging you to dive into romantic adventures or spice up your current relationship. Virgo, with Venus in your eighth house, expect deep emotional connections and intimacy to take center stage, creating powerful moments with your significant other. Lastly, Pisces, Mars in your fifth house adds extra spice to your love life, increasing passion and desire. Whether you’re single or coupled, expect a surge of fiery energy that ignites your romantic connections. February is your month for love, so let the stars guide you toward the connections you deserve. Keep reading for extended astrological insight into your sun, moon, and rising sign.

Key Dates for Your February Horoscope and Aquarius Season 2025

Melina Martin

  • 2/4 Venus enters Aries, Jupiter Direct
  • 2/12 Full Moon in Leo
  • 2/14 Mercury enters Pisces
  • 2/18 Sun enters Pisces
  • 2/23 Mars Direct
  • 2/27 New Moon in Pisces

Read Your Sun, Moon, & Rising Signs For Your February Horoscope

Brit + Co

Aries (March 21 – April 20)

It's time to power through past obstacles this month, Aries. Remember that to get what you want, you must let go of self-limiting beliefs. Expect your confidence to level up as the love planet Venus graces your first house of identity and appearance. If you feel burnt out and less motivated lately, Venus moving into your sign will give you a boost — even with manifestation. Be careful what you wish for because your magnetism will attract results in the first half of February. This is a time for self-expression and embracing your desires with a bold, unapologetic flair. Meanwhile, Jupiter turning direct in your third house offers fresh opportunities for communication, learning, and connecting with others—be open to conversations that can expand your perspective. As the Full Moon on February 12 illuminates your fifth house of romance and creativity, you're called to release old habits in love or self-expression, making room for new, more authentic experiences.Mid-month, your life grows quiet as Mercury and the Sun move into your twelfth house. Your intuition heightens, and your dreams will become more lucid — keep a dream journal handy. As Mars finally goes direct in your fourth house on February 23 you're ready to take action on home, family, and your emotional foundation matters. Get organized, declutter your home, or begin focusing on what you want regarding domestic affairs. The last half of the month directs your focus on your inner life with the New Moon in Pisces and your twelfth house on February 27; it pushes you to reflect on your subconscious desires and healing, urging you to establish new beliefs and trust in the Universe. Magic will unfold once you establish a better mindset and understanding of how your energy works. By the end of the month, you're emerging from a period of internal growth, ready to build a more secure and fulfilling future.

Brit + Co

Taurus (April 21 – May 21)

Have you been paying attention to your energy levels lately, Taurus? Something may not be clicking or in flow. The great news is that February invites you to step back and focus on inner reflection and long-term goals. Appreciate the quiet moments, and incorporate self-care as Venus enters your twelfth house. This will reveal what you need regarding your inner world. Healing and releasing old emotional baggage will create movement. Do the work and let go. At the same time, Jupiter, direct in your second house of finances and self-worth, will shed light on matters involving your wealth and long-term responsibilities. Avoid being frivolous with spending, and be strategic with your money. Research and learn how to budget accordingly. On February 12, the Full Moon in your fourth house brings clarity to home and family matters, urging you to release any emotional ties or situations holding you back from feeling secure. Ask for feedback or have an honest heart-to-heart with loved ones to rebuild security. The lines of communication open on February 23 when Mars direct in your third house picks up speed, and you’ll find it easier to express your thoughts and ideas with clarity and confidence.

Big win! Your paradigm lightens up mid-month with Mercury and the Sun moving into your eleventh house, and your social life and goals come into focus. Connect with friends, network, and surround yourself with like-minded individuals who share your hopes and dreams for the future. Life will be extra dreamy and hopeful when the New Moon in Pisces on February 27 powers up your eleventh house, making it a potent time to set intentions about your social circles and long-term vision.

Brit + Co

Gemini (May 22 – June 21)

Prepare to make big moves and slay this month, Gemini. If life has been lackluster lately, your luck is about to change, involving social networks, career, or finances. Venus blazing its way into your eleventh house, you will find yourself attracting new friends and connections in places you didn't expect. Joining groups and connecting with those who support your beliefs this month will turn the tides in your favor and potentially lead to incredible opportunities. Relationships, love, and professionalism become the source of your joy and expect more harmonious exchanges. That's not all. Jupiter Direct in your first house levels up your charisma. It will be a powerful time to take on new endeavors and even take a chance on your dreams. When the Full Moon enters your third house, you may feel in a frenzy with inner thoughts, communication habits, or incomplete tasks on February 12. This lunar event prompts you to let go of old ideas and thought patterns and work on your task management.

Mid-month, Mercury and the Sun move into your tenth house of career and public matters. Focus on your professional goals and ambition, and it's time to make a mark and trust yourself. Expect to feel motivated and inclined to take charge of finances and material resources as Mars turns direct in your second house on February 23. Invest in yourself, find solidity in your financial plans, and remember you can get what you want. The month concludes by bringing fresh energy to your career path — the New Moon in Pisces on February 27 invites you to set new intentions and move forward with clarity in your professional life.

Brit + Co

Cancer (June 22 – July 22)

Ready to be on cloud nine, Cancer? February presents a regenerative and positive month filled with opportunities for professional growth and spiritual insight. To start with the beauty planet Venus, gracing your tenth house of career early this month — your efforts will be recognized. Your public image will be well received, and exchanges with superiors (or audience) will be more positive and rewarding. Jupiter’s direct motion in your twelfth house invites deep spiritual growth and healing, inspiring you to trust your intuition and have faith in the Universe. Allow optimism to attract a better flow in your life — this will show a more precise path filled with serendipitous experiences. The Full Moon in your second house on February 12 focuses on financial matters and enables you to reflect on future payment plans or revise future spending. Review your process and build a stronger sense of self by letting go of past fears or unsettling feelings around money.

Mid-month, as Mercury and the Sun move into your ninth house of higher learning, travel, and philosophy, your trust or connectedness in the Universe will strengthen! Explore new approaches to spirituality — become the student and explore all angles of life and your role in it. Celebrate as Mars goes direct in your first house on February 23! Expect to feel more energized and prepared to cross off your checklist of goals and assert yourself with greater confidence and endless determination. Take measured steps. By month's end, the New Moon in Pisces on February 27 will infuse you with hope and inspiration. It offers a fresh start involving endeavors or spiritual journeys.

Brit + Co

Leo (July 23 – August 22)

How often do you reflect, Leo? February sets the stage for you to engage more with your heart and to pinpoint what truly fulfills you. The month begins with Venus in your ninth house, allowing you to explore your passions and revitalize your perspective on the world. Book a solo trip, or revive that project left behind. Jupiter’s direct motion in your eleventh house ignites your social life while giving you cosmic support to begin a harmonious collaboration. Surround yourself with those who allow you to shine and appreciate your transparency. On February 12, the Full Moon in your first house shines its light on you and all your shades. Give thanks for your past self, and release any aspects that don't align with who you want to be.

By mid-month, when Mercury and the Sun enter your eighth house of sex, secrets, and shared resources, it will be revelatory. This is a period for you to do inner work while also getting to the bottom of any unanswered questions involving your intimate relationships, dealings with resources, and Self. Be reflective and trust your intuition. On February 23, Mars turns direct in your twelfth house, and your inner world becomes more active, guiding you toward spiritual growth and the courage to release hidden fears. The New Moon in Pisces on February 27 further illuminates these findings while offering a fresh start in these areas of your life—whether through healing, letting go of past baggage, or creating more meaningful connections. Begin a new era that aligns with your well-being — but it's crucial to factor in your true feelings for the best results.

Brit + Co

Virgo (August 23 – September 22)

If you're wondering where your soul tribe is, Virgo, February will be a month to observe your connections. The goal is to learn how to be comfortable with letting down your guard. Starting with the love planet Venus, blazing in your eighth house of vulnerable and intimate connections, you will learn how to deepen your bonds. Clear the air by arranging a sit down with those who need to hear you out. Lucky Jupiter Direct happening in your tenth house ignites your presence in the public eye while giving you the green light to make big moves in your career. Expect to feel more withdrawn or reflective with the Full Moon on February 12 in your twelfth house. Rest and release past baggage that may have been holding you back from your full potential.

Mid-month, expect your communication to improve in your personal and professional relationships as Mercury and the Sun move into your seventh house. The best support for this shift is Mars Direct in your eleventh house beginning February 23. You will pick up speed with your aspirations and reignite your group collaborations. Begin your passion project or create an impact with those who support your vision. This month concludes with the New Moon in Pisces on February 27, energizing your seventh house of partnerships. It offers a new beginning in your closest connections and inspires you to manifest harmonious and balanced relationships.

Brit + Co

Libra (September 23 – October 22)

Feeling burnt out lately, Libra? This month, it's all about recalibrating relationships and self-care. February kickstarts with your ruler planet, Venus, energizing your seventh house of commitment and relationships. If you need more spice in your love life, this is your moment to make it happen and to change your paradigm. Go on date night or go out with your friends. Speaking of changes, Jupiter Direct in your ninth house shifts your focus regarding your perception of life, traveling, or personal beliefs. Be playful in your approach, and consider this an opportunity to believe in yourself and your limitless possibilities. Then, on February 12, the Full Moon in Pisces in your eleventh house closes the chapter on your connections and past aspirations. If it feels right, letting go of old friendships or groups may be in the stars, but remember that your memories shaped you into who you are now. There is a part of you that is ready to evolve.

Mid-month, review your approaches to work and daily routines as Mercury and the Sun illuminate your sixth house — focus on self-care and set your work goals to optimize your energy. Begin a fitness regimen or detox to fine-tune your mind, body, and spirit. If you have been feeling like a wallflower at work lately, that is all about to change, with Mars Direct happening on February 23 in your tenth house of career. Name your terms and get ready to see your hard work paying off. Finally, a new chapter begins with the New Moon on February 27, adding sparkle to your well-being and work environment. Set new intentions for creating balance in your daily life. We believe in you!

Brit + Co

Scorpio (October 23 - November 21)

Expect a change in the wind, Scorpio. Refocus your mindset and prioritize work, creativity, and joy to revamp your energy this February. It begins with Venus entering your sixth house. Expect pleasant exchanges in your work environment while energizing yourself through an exercise regimen. Be organized in your approach and make it happen. Jupiter Direct in your eighth house gives you a dose of magic to see how your energy works. As a Scorpio, you naturally emit emotion and be mindful that whatever you project inside reflects the outcome. Clear out from emotional or financial attachments that could block you from experiencing a better flow. On February 12, the Full Moon in your tenth house brings clarity and potential endings to your career goals or public image, helping you explore new avenues professionally.

By mid-February, Mercury and the Sun enter your fifth house of creativity, romance, and self-expression. Focus on joy, whether through creative endeavors or spending time with loved ones. There will be stars in your eyes on February 23 as Mars Direct in your ninth house revives your personal beliefs and expands your reach. It's time to pick up where you left off on your bucket list. Make it happen! Then, on February 27, the New Moon in Pisces opens doors for you in romance, creative endeavors, or simply joie de vivre. Set your intentions and pin down what fulfills you.

Brit + Co

Sagittarius (November 21 – December 21)

Love is in the air, Sagittarius. February supports your passion projects, romance, and domestic life. This month checks off on what you set your heart on. The love planet Venus in your fifth house will make you feel like you're in a fantasy — if you're single, go out and start to mingle. If in a partnership, book a getaway or date night. Love, fun, and creative expression take the spotlight. Play, you deserve it! Your ruler planet, Jupiter Direct in your seventh house, shifts your focus on your relationship and commitment. Expect a resurgence of optimism and growth in your partnership — love and business included. Have faith and allow positivity to flow through you to find the solution for any past conflicts. The Full Moon in your ninth house on February 12 encourages you to release outdated beliefs or expand your understanding of the world while bridging closure or clarity to your long-term goals and aspirations. Revision is necessary for success.

Mid-February, Mercury and the Sun powers up your fourth house of home and family, shedding light on your emotional security, family matters, and the home. Assess your living situation or adjust based on mutual understanding with loved ones. Inner peace is key. On February 23, Mars Direct, in your eighth house of intimacy and shared resources, equips you to make a move on future decisions that align with your emotional well-being. The New Moon in Pisces on February 27 concludes this month by revitalizing your home life, bringing security and comfort to long-term plans.

Brit + Co

Capricorn (December 21 – January 19)

It’s not just what you say but how you say it that makes all the difference, Capricorn. February is all about fine-tuning the context of your messages. Becoming heart-centered will bring progress in your home life as Venus graces your fourth house of family and emotional security this month. Nurturing your loved ones or living space will ensure harmony and inner peace. Jupiter Direct in your sixth house of work and health brings a second wind of positive interactions and your well-being. Effort and kindness will advance you sooner than expected. The Full Moon on February 12 in your eighth house signals the end of past emotional burdens, fears, or financial constraints. It’s time to release and heal—whether by settling debts or making amends, even energetically.

Mid-month, Mercury and the Sun move into your third house, refining your communication and connection with others. Expect a better flow of discussions, new learning experiences, and perhaps even a short trip to refresh your perspective. When Mars goes direct in your seventh house of relationships on February 23, momentum builds in partnerships. Whether personal or professional, you’ll feel ready to take decisive action and strengthen those connections. February concludes with the New Moon on February 27, offering a fresh start involving your ideas for long-term projects. Set intentions around learning, networking, and expanding your connections. This month, focus on balancing your inner world and outer interactions.

Brit + Co

Aquarius (January 20 – February 19)

Happy Birthday, Aquarius! You were born to be an innovator. February brings a month filled with opportunities to build what you set your mind on. It's all in the details. With Venus entering your third house of ideas and communication, you will be equipped with bravado and a sharp focus. This month, get involved in localized group settings and exchange ideas to help you gain confidence in the long run. Jupiter Direct in your fifth house encourages you to revive your dream projects, find joy, and connect with children. Then, the Full Moon on February 12 in your seventh house of partnerships brings clarity to your relationships, helping you to release any patterns or connections that no longer align with your goals.

Mid-month, as Mercury and the Sun move into your second house of finances, you’ll feel a push to reassess your financial situation, values, and material resources. It's a perfect opportunity to reflect on your self-worth and set new intentions for increasing your stability and self-sufficiency. As Mars Direct on February 23 in your 6th house, expect to feel more motivated to take action toward your work goals and establish better routines that support your long-term well-being. The New Moon in Pisces on February 27 offers an opportunity to start fresh in your approach to money and personal resources.

Brit + Co

Pisces (February 20 – March 21)

Pisces, what role are you playing in your own story? February extends a stream of personal growth and the importance of self-worth. If you have been feeling faded lately, expect a resurgence of vitality as Venus powers up your second house this month. This is a period for you to rebuild your esteem and take steps toward financial security. Wait, there's more stardust coming your way! Jupiter Direct in your fourth house supports your domestic life, opening new discussions with loved ones (like family planning/expansion) and igniting changes in your living environment. The Full Moon in your sixth house on February 12 encourages you to release any habits or work-related stress that no longer serve your well-being, offering you a chance to make room for healthier routines.Expect to feel even more awake mid-month as Mercury and the Sun move into your first house. The focus shifts to personal goals and self-image, giving you the energy to communicate clearly and welcome new beginnings. Expect momentum and creative flow, spicy interactions, and overall happiness in love when Mars goes direct in your fifth house on February 23. The New Moon in Pisces on February 27 offers a powerful reset for you to set new intentions for the future, whether it’s about how you present yourself to the world or what new goals you wish to pursue. Cheers to you!

With 2025 in full swing, it’s the perfect time to explore how to power up your year ahead. Lumi Pelinku invites you to dive deeper into your journey through an extended reading that can provide tailored insights and inspiration. Click here to book your reading today!

For more astrology advice, be sure to Ask Lumi for advice, and follow the conversation on Facebook!

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Sign up for our newsletter for more takes on current events. Follow us on TikTok to catch exclusive content!

Illustration by Claire Shadomy

It’s rare we see our most beloved celebs brave a bare-face on social media, but what’s even more rare is a no-makeup selfie. Lucky for you, I did some sleuthing and found some of our favorite celebs who risked it all and did both. These makeup-free moments are not only totally inspiring us to embrace our own natural beauty right now, but they're also just downright gorgeous! So, without further ado, these are the 35 best makeup-free selfies from your fave celebrities!

Scroll to see our favorite makeup-free celebrity selfies!


Instagram/treaclychild

1. Rachel Sennott

Not only did Rachel Sennott give us one of the best trending TikTok audios (IYKYK), she also gave us this selfie — and for that, I’m forever thankful.

Instagram/pamelaanderson

2. Pamela Anderson

Pamela Anderson is currently the face of not wearing makeup in Hollywood, so of course she has a makeup-free selfie in the vault – a breathtaking one at that!

Instagram/juliaroberts

3. Julia Roberts

Ok,Pretty Woman! Saying this photo is anything but stunning would be a big mistake — HUGE.

Instagram/drewbarrymore

4. Cameron Diaz and Drew Barrymore

This selfie in particular was too iconic not to include! Two out of the three Charlie’s Angels, AKA Cameron Diaz and Drew Barrymore, graced us with their fresh faces — gorgeous!

Instagram/drewbarrymore

5. Drew Barrymore

Sorry, I just can’t get enough of Drew Barrymore and her to-die-for selfies! Anyone else wanna put a flower in their hair and call it a day?

Instagram/selenagomez

6. Selena Gomez

Did Selena name her beauty brand, Rare Beauty, after herself?! Seriously, she looks so amazing in this quick pic!

Instagram/arianagrande

7. Ariana Grande

Glinda...oops sorry! I mean Ariana Grande, doesn’t need makeup – just her crown.

Instagram/beaniefeldstein

8. Beanie Feldstein

A fresh faced Beanie, next to The Bean. So much to love in just one image!

Instagram/annehathaway

9. Anne Hathaway

I think her caption says it all. Stars, they’re just like us. (We love you, Anne!)

Instagram/ellefanning

10. Elle Fanning

Elle Fanning shows off her fresh face along with a fresh bob cut! Total style inspo, if you ask me!

Instagram/heidiklum

11. Heidi Klum

Model and overall icon Heidi Klum may love to pile on the makeup for her favorite holiday (Halloween, duh), but it’s quite the opposite from how she presents herself the other 364 days of the year. I love her and she’s gorgeous either way – with or without the worm costume and makeup.

Instagram/sofiavergara

12. Sofia Vergara

Sofia Vergara is always beautiful, but this selfie just totally seals the deal! BRB while I try to perfect my own selfie pout like that.

Instagram/gwynethpaltrow

13. Gwyneth Paltrow

GOOP CEO and founder, Gwyneth Paltrow tends to don a fresh face on the regular, so it wasn’t too hard to find a makeup free selfie in her slew of posts. We love to see it!

Instagram/gisele

14. Gisele Bündchen

Who needs runways to show off your beauty when there are selfies and social media? Simply stunning in every way, Gisele!

Instagram/aliciakeys

15. Alicia Keys

Alicia Keys proves she is the girl on fire, hotter than a fantasy, in this summer time selfie!

Instagram/jessicasimpson

16. Jessica Simpson

Jessica Simpson likes her selfies up close and personal!

Instagram/hilaryduff

17. Hilary Duff

It’s no wonder Hilary Duff needs acupuncture, she essentially carried the early 2000s on her back, and in this selfie, a literal human! Her caption reading “Pretty slow week around here. And gently trying to give baby the eviction notice.”

Instagram/jenniferaniston

18. Jennifer Aniston and Courteney Cox

Jennifer Aniston and Courteney Cox gave us all the trends of the ’90s – they were the it girls of the decade – so it’s not surprising they can flawlessly execute a makeup-free selfie!

Instagram/courteneycoxofficial

19. Courtney Cox and Lisa Kudrow

I’m skipping past the makeup free of it all, because I have major FOMO from this Friends reunion.

Instagram/reesewitherspoon

20. Reese Witherspoon

Reese Witherspoon says, "Hello Sunshine!" in this selfie! Sorry, I had to.

Instagram/ladygaga

21. Lady Gaga

What can’t Lady Gaga do?! Practically perfect in every way!

Instagram/sarahmgellar

22. Sarah Michelle Gellar

In addition to slaying vampires, Sarah Michelle Gellar slays makeup-free selfies.

Instagram/ciara

23. Ciara

Ciara strikes a date night pose while out with her husband Russell Wilson. Not-so-news-flash, she looks amazing.

Instagram/jessicabiel

24. Jessical Biel

Jessica Biel shows us that she doesn’t need makeup around her beau, Justin Timberlake (the way it should be)!

Instagram/jennadewan

25. Jenna Dewan

In case you had forgotten how beautiful Jenna Dewan is, she posted a selfie to remind the world.

Instagram/ellenpompeo

26. Ellen Pompeo

Oh to be Ellen Pompeo’s poodle, Gigi.

Instagram/reneerapp

27. Renee Rapp

I mean Renee Rapp, AKA our very own Regina George, not only gave us just one makeup-free selfie, but an entire carousel of beauties!

Instagram/cynthiaerivo

28. Cynthia Ervio

Cynthia gives us a glimpse of how she stays so fit with this selfie, showing off her running ‘fit and stunning bare face – I wish I looked this good before a run!

Instagram/kimkardashian

29. Kim Kardashian

The queen of dressing up even has her makeup free days! After all, the beauty and fashion mogul needs some R&R just like the rest of us.

Instagram/caradelevingne

30. Cara Delevingne

Now I understand the sentiment behind the thought of owners looking like their pets. The model and her cats were giving it their all in this cozy selfie!

Instagram/theestallion

31. Megan Thee Stallion

If I looked this good, I’d be posting makeup free selfies all day too, Megan.

Instagram/lilireinhart

32. Lili Reinhart

Lili has always been real with fans, whether on Tik Tok or Instagram, she’s revealed it all – especially when it comes to her struggles with acne. She bares all in this gorgeous selfie, proving there’s a light at the end of the tunnel for others.

Instagram/demimoore

33. Demi Moore

I’m not sure who’s more famous, Demi Moore or her dog, Pilaf. Regardless, Demi and Pilaf showed off their make-up free selfie faces together in this too-cute post.

Instagram/jennifer.garner

34. Jennifer Garner

Hollywood’s sweetheart, Jennifer Garner, is constantly posting make-up free selfies, videos, and pictures others have taken of her. She’s been, and always will be, that girl – reminding us all that life is short and to bare all (I’m talking makeup here, people)!

Instagram/keke

35. Keke Palmer

Keke recently blessed our timelines with this gorgeous makeup-free selfie, all while pairing it with her trademark hilarity everyone loves, captioning it “This is the face a Virgo makes when they’re proven right after they told you they was right.”

Looking for more celebrity news? Be sure to follow us on Facebook so you never miss a thing!

This Valentine's Day, why not bring out the bar cart for a romantic night in? Whipping up a homemade cocktail is the perfect way to put your own personal touch on the evening. Whether you're a gin gal or you're looking to shake things up with bourbon, these Valentine's Day cocktails will hit the perfect romantic note.

Scroll on for some delicious Valentine's Day cocktails that are perfect for sharing with your boo.

Style Me Pretty

Cherub's Cup Cocktail

Mix up this cup of elderflower-laced, strawberry-filled love for your sweetie after a long week. With gin, rosé and St. Germain, this cocktail is sure to give you even more of that lovin' feeling. (via Style Me Pretty)

Justine Michael

Shoot Your Shot Cocktail

This spicy sip is bound to get the flirty energy flowing this V-Day. To make it, muddle 2-3 red thai chili slices with 1.75 ounces fresh squeezed blood orange in a shaker. Then, add 0.5 ounces orange liqueur, 1.5 ouncesMi Campo Blanco tequila, 0.5 ounces lime juice, 0.75 ounces agave nectar, and 3 dashes of chili bitters. Shake well, strain, and top with a splash of red wine and a chili. (via Mi Campo Tequila)

Averie Cooks

Kiss On The Lips Cocktail

This tropical cocktail is crafted with just the right amount of frozen mango, rum, vodka, peach schnapps, and grenadine. Yum! (via Averie Cooks)

Bell'alimento

Cilantro Jalapeño Margarita

Spice doesn't need to be reserved for the main dish when you can heat up your cocktail as well. This margarita will leave you with a refreshing sizzle to kick off the evening in style. (via Bell'alimento)

A Cozy Kitchen

Cranberry Thyme Gin + Tonic

Not only does this cocktail create a gorgeous shade of pink; the flavor combination will make you look like an expert mixologist. (via A Cozy Kitchen)

Joy the Baker

The Old Fashioned

Nothing says romance better than a cocktail straight from the '20s. This is the perfect pairing for a bold red lip that never goes out of style! (via Joy the Baker)

Mixop

Coconut Blood Orange Cocktail

If a creamier sip is what you're craving, mix up this adorably-pink coconut cocktail. (via Mixop)

Half Baked Harvest

Raspberry Rose Tequila Kombucha

This drink is the perfect fit for V-Day, thanks to the floral flavors. (via Half Baked Harvest)

Honestly Yum

Maple Bacon Pisco Sour

This cocktail might be the most technical of the bunch, but it will certainly be memorable. And since there's bacon involved, it won't be hard to get your beau to pitch in. (via Honestly Yum)

Honestly Yum

The Bramble

Skip the olives and skewer extra blackberries for a sweet garnish atop this gin-based drink. (via Honestly Yum)

Cookin' Canuck

Clementine + Lemon Gin Cocktail

Talk about a perfect solution for a cold and wintry Valentine's Day. Pull out a blanket and get cozy 'cause this cocktail will transfer you straight to a summer picnic in the park. (via Cookin' Canuck)

Cookie + Kate

The Bootleg Cocktail

Even though we don't live in the age of prohibition (thankfully), that doesn't mean we can't enjoy the mystery and intrigue of classic concoctions. (via Cookie + Kate)

Brooklyn Supper

Sparkling Rosé Sangria

If you can't decide between wine and cocktails, this strawberry sangria provides the perfect combination of the two. (via Brooklyn Supper)

A Beautiful Plate

Grapefruit Mojitos

Grapefruit is known to have several health benefits, which means you can feel good with every sip of this cocktail. (via A Beautiful Plate)

The Taylor House

Valentine's Moscato Float

In need of something sweet? Mix up this ice-cream-meets-wine creation for the perfect after-dinner drink. (via The Taylor House)

What spirits are you drinking this Valentine's Day? Share with us @BritandCo!

This post has been updated with additional reporting by Meredith Holser.