Orchard Mile Is Creating Personalized Online Shopping Experiences

From writing your very first business plan to the nitty-gritty daily to-dos of running your own company, it takes a resilient lady to start her own business from the ground up. For Jennie Baik, cofounder and CEO of Orchard Mile, creating an online fashion marketplace wasn’t always the plan. But with a good idea and a keen eye for business, this Baik is now well on her way to creating one of the trendiest e-commerce sites around. We caught up with the #girlboss to learn more about how she’s slaying the fashion game — and how something as simple as a thank-you note is skyrocketing her business.

B+C: How did you come up with the idea for Orchard Mile?

JB: The idea for creating Orchard Mile came to me a few years ago when I was working behind-the-scenes for a luxury brand. I realized that every brand wants to increase their digital footprint and become more “direct-to-consumer.” And from a consumer standpoint, I found that more and more of my free time was being overtaken by endlessly searching on screens. While there were a few curated sites available, they didn’t feel personalized to me or offer me enough choices to get to exactly what I was looking for.

That’s why I, along with my two cofounders, launched Orchard Mile. It’s the only online fashion marketplace to offer consumers a shopping experience that allows full access to over 150 designers’ collections and unique experiences through our fashion and technology partners.

B+C: Did you always want to be an entrepreneur?

JB: To be honest, not really. It goes in waves. When I was younger, I watched my mother build a very successful international accessory business with merely a $3,000 loan from my father’s salary. But I knew from observing her how much work and patience it was going to take. My brother and I nicknamed her “The Owl” because of her years of “un-sleeping” with her phone under her pillow, just in case she needed to speak to her overseas partners. I knew from an early age that her success only came from intense sacrifice, which initially scared me away from entrepreneurship. I wasn’t sure I had that kind of perseverance.

In my career, I’ve tried many things, worked at big and small companies in different industries. What I know for sure is that the grass always seems greener (when you are at a big company you glamorize being in a small entrepreneurial environment and vice versa). In my 20s, it was about getting the right kind of experience, even if it was uncomfortable or difficult. I needed to learn, and I felt the best place to do that was from large established companies. And now, in my 30s, it’s about taking what I’ve learned and teaching others, as well as being engaged in meaningful work.

B+C: Real talk, what is it really like being your own boss?

JB: Being my own boss at Orchard Mile is actually a lot more work than people may think and more work than I thought it would be! And let’s get real: You’re never really your own boss. For me, my boss is my team at Orchard Mile. I strive to deliver beyond their expectations because they are the people who deserve my very best self.

What people don’t realize about being your own boss is a large part of your job is to motivate and inspire others to be better than the day before, which often means as the leader, you have to set an example and work harder than everyone else at the company. I have had terrible bosses and great ones, and the common thread with the bosses I’ve respected is that they were willing to roll up their sleeves and help figure out problems and even do the work with you.

B+C: Why do you attribute much of your success to writing personalized thank-you notes to your customers?

JB: It sounds simple, and it’s actually more than just writing thank-you notes. It’s a mindset of gratitude that we are ingraining in everyone that works at Orchard Mile and that starts with the founding team. As the CEO, I make it a top priority to close every day by writing a minimum of five thank-you notes to our customers. To us, it doesn’t matter if a customer bought something expensive or inexpensive; it’s about the fact that they decided to support our start-up business and chose us over any other site to find a look to help them be their best selves. I want our customers to know that we genuinely care about them. I slip in my business card too and often write that our customers come to visit us. I want to meet all of them and thank them in person.

B+C: What would you say to other young female entrepreneurs who want to start their own business?

JB: I would tell them to find a mentor who knows the landscape and industry culture, but also has the foresight to know how the industry is changing. There are jobs that are in high demand at luxury houses, fashion brands, and tech companies alike that didn’t even exist three years ago. Keeping a finger on the pulse of where the future opportunities will lie is key and preparing to learn the skills you will need to be competitive for those future jobs is crucial.

Today, every job is digital, and a basic fluency in technology, digital marketing, and data analytics is key to being relevant in the new economy. Also, don’t stay too long in any job that isn’t teaching you anything new. If you find yourself bored, it’s a sign to start thinking about your next move.

B+C: Finally, what is one item every young #girlboss should have in their wardrobe?

JB: More than a statement bag or even shoes, I believe that any #girlboss should own a really great quality jacket, ideally in a neutral color that you can wear in any season (something that is distinctive but not too trendy), that makes you feel ready to take on the world. There are many fantastic ones on Orchard Mile. We’ve seen hundreds of fashionable women shop our site to invest in a piece like this and rely on it endlessly. They may have an inexpensive dress or T-shirt underneath, but with a fantastic blazer or bomber, it makes a very confident statement. It can actually change your mood and make you feel like you own the room, which, don’t forget, you have every right to do!

Do you have any tips for young #girlboss entrepreneurs? Tweet us @BritandCo!

(Photos via Orchard Mile)

Ever dream of globetrotting the world while getting paid? That's not a rhetorical question. Now you can turn your wanderlust into real cash with Ramada by Wyndham. The global hotel brand is on the hunt for its next "CEO," AKA Chief Eats Officer, a dream role for anyone who loves food and travel and well, a paycheck. One lucky adventurer will be paid $15,000 to travel to Ramada’s most coveted destinations, curate a list of must-eats, and share their travel highlights on social media. Learn how to enter below!

Decameron Club Caribbean Runaway Bay, Ramada Jamaica

From Thailand to Turkey and Seoul to Santa Barbara, the CEO trip will include up to seven global destinations in a three-week itinerary next spring. With hotels in 75 countries around the world, Ramada by Wyndham is perfect for travelers looking for that bucket-list experience!

Hunan, China, Ramada by Wyndham Chenzhou Dongjiang Lake

For a chance to be the next “CEO,” travel and food enthusiasts can visit Ramada.com/CEO by October 22 and submit a short, 1-3 minute video through TikTok (tag @RamadabyWyndham, #RamadaCEO) or email makemeceo@ramada.com that shows your passion for travel and discovering amazing eats.

Prize Details:

  • $15,000 reward, including a $10,000 travel stipend to cover airfare and travel expenses, plus $5,000 cash
  • Paid hotel accommodations for up to 21 nights at Ramada properties around the world
  • A Wyndham Rewards® Diamond membership for one year

Ramada Resort by Wyndham, Bodrum, Türkiye

How to Apply

To apply, post a public video on TikTok explaining why you are the best candidate for the job, tagging @RamadabyWyndham, using the hashtag #RamadaCEO, and following @RamadabyWyndham on TikTok.

Your TikTok account must be publicly viewable for the duration of the contest (through November 2024). Alternatively, you can email your video submission to makemeceo@ramada.com.

All video submissions must be between one and three minutes in length and should include your country of residence.

If applying via email, be sure to provide the handles for your active and public personal social media accounts.

All entries must be submitted and received by 11:59 p.m. ET on October 22, 2024.

Additional Qualifications Include:

  • Applicants must be a legal resident of the 50 United States or Canada (excluding Quebec).
  • Availability to travel for up to three weeks between April 1, 2025, and June 30, 2025.
  • Active and proficient on various social media platforms (TikTok and Instagram preferred).
  • At least 21 years old with a valid passport through December 2025.
  • Self-confessed travel lover and foodie.
  • Comfortable working remotely and on deadline.

Ramada by Wyndham will select the winning CEO on or around the week of November 14, 2024. No purchase is necessary to enter. For more details, including official rules, visit www.ramada.com/ceo. Good luck!

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The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Jennifer Lawrence and Dakota Johnson are two of my favorite people in Hollywood because of the fact they do literally whatever they want, and they don’t care what you think about it. I aspire to be this confident and unbothered!! They've both had pretty big years — Dakota led both Madame Web and Daddio, while Jennifer announced she's pregnant with her second child at the end of October, and when I saw they hung out together, I knew this was one celebrity friendship I'd LOVE.

Are Jennifer Lawrence & Dakota Johnson friends?

Yes, Jennifer Lawrence and Dakota Johnson are friends! The actresses were recently spotted on a stroll in Los Angeles, beverages in hand. Jennifer wore a tee and blue hoodie that showed off her growing baby bump while Dakota kept things chic with a black-on-black coat and v-neck sweater over a white tee shirt. They both looked super cozy! And, let's face it, beverages are basically an accessory at this point, and their drinks of choice prove they love little treats as much as we do!

And this isn't the first moment Jennifer Lawrence BFF moment that's made us fangirl this year! At the Oscars in March, Jennifer introduced Emma Stone, who ended up winning Best Actress for her role as Bella in Poor Things. Emma cried, Jennifer couldn't stop smiling, and it was an adorable moment for girls' girls everywhere.

Did Jennifer Lawrence date Chris Martin?

Not only are they two of Hollywood's "It" girls, but they also share an overlap in their dating history. Jennifer Lawrence (who's now married to Cooke Maroney) dated Dakota Johnson’s current beau Chris Martin between 2014 and 2015. Dakota started dating him just two years later.

Rumors started circulating in August that Dakota and Chris had called it quits, but thankfully, Dakota proved they were just rumors when her rep told Page Sixthe couple is still "happily together." The Social Network actress also told Bustle that when it comes to Chris' kids (whom he shares with ex Gwyneth Paltrow), she loves them "like my life depends on it. With all my heart." I'm simply obsessed.

Stay tuned for all the best Jennifer Lawrence & Dakota Johnson friendship moments, and read up on why Dakota Johnson's Book Club Isn't Your Average Celebrity Reading List.

It seems Thanksgiving is barely a week away by the time we start thinking about the menu. But while ovens all over the country will be working overtime this year, don't forget your secret weapon — the crock pot! Kitchen strategy is key when you're trying to factor various cook and prep times for both oven and stovetop dishes. There just never seems to be enough time (or counter space).

Whether you're already finalizing your menu for the day or are just in charge of a few side dishes, we've scoured the web and found 18 Thanksgiving crock pot recipes that are perfect for any gathering.

Creamed Corn

Damn Delicious

Cornis a standard side dish for most Thanksgiving meals, but this recipe is a total game-changer. Five simple ingredients go in your crock pot, and three hours later you’re greeted by corn that is so creamy and delicious, you’ll never be able to eat the canned stuff again.

Wheat Bread Stuffing

Recipe Runner

Free up some room in your oven and cook the stuffing right on the counter this year. Crusty whole wheat bread, celery, onions and chicken broth will have you going back for seconds. Once it’s cooked, turn the heat to low and it will be ready whenever you are.

Brussels Sprouts

Damn Delicious

These aren’t Grandma’s Brussels sprouts. Covered in a brown sugar balsamic reduction and a sprinkle of parmesan cheese, these sprouts will have you converted after just one bite.

Sweet Potatoes

The Magical Slow Cooker

This one takes minimal effort, but packs maximum flavor. Wash and dry your sweet potatoes before wrapping them in tinfoil and piling into the crock pot. Cook on high for six hours, and resist the urge to open the lid so the steam doesn’t escape. Serve with butter, brown sugar and mini marshmallows.

Apple Cider

Damn Delicious

Your guests are going to need something to sip on. Made 100% from scratch, this apple cider recipe will definitely steal the show: Combine apples, cinnamon sticks and spices and cover with water, and drink in the delicious smell while it simmers in the slow cooker.

Candied Sweet Potato Casserole

Creme de la Crumb

Okay, so this does require a little oven time, but it’ll be the last thing you heat up before you can dig in (and it’s totally worth it). Peel and chop 5lbs of sweet potatoes and let your slow cooker do all the work for the next four hours. Transfer to a casserole dish, spread a layer of pecans over the sweet potato mixture then bake for 20 minutes to achieve maximum crunch before adding the mini marshmallows. Bake for five more minutes (or until marshmallows are golden brown) and dig in.

Caramel Fondue

Creme de la Crumb

From apple slices to pretzels, there’s no wrong way to dunk with this dip, made from only three ingredients — caramels, heavy cream and marshmallows. Say hello to your new post-Thanksgiving party trick.

Garlic Ranch Potatoes

The Cookie Rookie

Tender red potatoes are a great alternative to the typical mashed variety. Top the wedges with ranch seasoning, chives and garlic for a fresh side dish that no one will believe you made entirely in the crock pot.

Cranberry Sauce Crock Pot Recipe

Gimme Some Oven

This is the ultimate set-it-and-forget-it recipe. Toss in the ingredients and come back in three hours for cranberry sauce that is the perfect combination of tart and sweet. Add a splash of vanilla extract right before serving.

Cinnamon Apples

A Spicy Perspective

The best side dishes double as dessert. Cover thinly sliced apples in brown sugar, cinnamon and bourbon, then simmer for four hours. Top with a scoop of vanilla ice cream or enjoy as is — they’re delicious either way.

Cranberry Meatballs

Spicy Southern Kitchen

Trade out the usual jar of grape jelly in your famous meatball recipe for cranberry sauce to give it a holiday update. The sweet and tangy flavor will keep you coming back for more. In fact, you better double the recipe.

Maple Pumpkin Spice Chex Mix

Averie Cooks

This tasty party snack is perfect for clearing out your cabinets: cereal, peanuts, pretzels, dried fruit and graham crackers all come together in a salty sweet crunch. Drench the mix in butter, maple syrup and pumpkin pie spices before testing your willpower for the next two hours.

Apple Pie Oatmeal

The Healthy Maven

Breakfast is still the most important meal of the day (especially on Thanksgiving), but this oatmeal couldn’t be easier: Toss all the ingredients into your slow cooker before you go to bed and you’ll wake up to the aroma of nutmeg and maple syrup.

Buttery Garlic Mashed Potatoes

Creme de la Crumb

A pile of fresh herbs, butter and garlic make these mashed potatoes stand out on the buffet table. Use red potatoes and leave the skins on for a rustic flair that not only adds a ton of flavor, it also saves you some work.

Spinach + Artichoke Dip

Damn Delicious

Keep your guests from getting hangry while they wait for dinner: Serve this creamy spinach and artichoke dip with bread, pretzels or pita for a Thanksgiving staple made super easy, thanks to your crock pot.

Butternut Squash Soup

Life Made Sweeter

Combine coconut milk with chunks of butternut squash and sweet potato, then cook in the crockpot for four hours. Once everything is fork tender, break out your immersion blender to make the texture velvety smooth. Top with extra coconut milk and toasted pumpkin seeds before devouring.

Pumpkin Cobbler

The Gunny Sack

Trade in your standard pumpkin pie for a cobbler that is made in the crock pot from start to finish. Pro tip: place a paper towel underneath the lid to keep the condensation off the food and ensure a crispy crust. Top the plated perfection with a dollop of whipped cream and caramel syrup.

Dinner Rolls

Lil Luna

The slow cooker might be the last place you'd think to bake dinner rolls, but trust us on this one. This trick comes in handy year-round, especially on hot summer days when you don't feel like blasting that oven. Genius.

Don't miss out on knocking out a dish or two this year with these Thanksgiving crock pot recipes and if you need more inspiration, join our newsletter or explore our new cooking classes on B+C Classes.