Pantone Names Viva Magenta Color Of The Year For 2023

pantone viva magentapantone viva magenta

Color lovers, unite! It's that time of year again. It's Pantone season! Pantone just announced their color of the year for 2023 and we already can't get enough of the energetic shade. Vibrant, passionate, and full of life, it's the hue of our dreams: Viva Magenta.

viva magenta
Image courtesy of Huge

“PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Image courtesy of Pantone

“To embody the spirit of PANTONE 18-1750 Viva Magenta, we embarked on a new approach of collective creative collaboration,” said Pressman. “Leveraging the power of technology and Pantone’s expertise in color to curate a new interpretation of the Pantone Color of the Year, we created the Magentaverse, an unexpected and exciting color universe we look forward to sharing with the world to experience as well.”

Here at Brit + Co, we know that color has the power to make us feel alive and inspired. And this rich shade is sure to do just that! We can't wait to see how people use Viva Magenta and the Magentaverse to make their digital mark in 2023.

Ready to Viva Magenta-ify your life? Here are our favorite picks we're leaning into to make 2023 the most vivacious year ever:

Motorola Edge 30 Fusion ($799.99)

Motorola is releasing a special edition of its Motorola Edge 30 Fusion in the Pantone Color of the Year 2023, Viva Magenta. Audacious, witty, and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.

T-Mobile x Samsara Un-carrier On ($325)

This magenta smart suitcase is easy to spot and equipped with the latest features and innovations that make your travels easier. With a built-in integrated power bank, you can stay connected wherever you go.

Our Place Always Pan ($145)

Whether you're a novice or a pro in the kitchen, this pan has got your back. We love how versatile this pan is; it can be used for sautéing, steaming, simmering, boiling, braising, and more. With its sleek design and exceptional performance, the Our Place Always Pan is sure to become your go-to cooking companion. Plus, it comes in a variety of cheerful hues, making it an eye-catching addition to any kitchen.

Glossier Cloud Paint - Haze ($20)

This blush-like cream gel has quickly become a cult classic everywhere due to its sheer and blendable formula. With one swipe of your finger, you can easily create that perfect flush of color on your cheeks. It's an effortless way to add a pop of color wherever we need it. The best part? It lasts all day without fading or creasing.

This candle is a must-have for any magenta enthusiast. Whether you're setting the tone for an evening in with friends or taking some time to yourself, it will make sure your space feels inviting and special. Also, its chic label makes it look great on any mantle or coffee table. Light it up and enjoy!

Dusen Dusen Two Tone Bath and Hand Towels ($50)

These towels are the epitome of chic, modern style. With vibrant colors that make a statement and luxurious materials that feel amazing against your skin, they will bring some serious personality to your bathroom. Whether you're looking for something stylish yet practical or just want to add a splash of color to your home decor, these towels are sure to be the perfect finishing touch.



Zara Ribbed Knit Sweater ($18)

We can't get enough of this sweater! Featuring a lightweight, rib-knit design and soft, comfortable material, it's perfect for all seasons. Not to mention, its bold magenta hue will make you stand out from the crowd. Whether you're hitting up brunch with friends or heading out on a date night with your special someone, this cozy piece has got you covered.


Essie Nail Polish in Magenta Pink ($10)

This nail polish is a brilliant pick for anyone who wants to add a statement-making color to their mani/pedi. The intense shade packs a punch against any skin tone, making it the perfect choice to dress up your hands and toes.


Soft, comfortable, and flattering, this sweater is perfect for any occasion. We love this piece because you can dress it up or down and style it in countless ways. No matter how you wear it, this turtleneck pullover is bound to show off your unique style.


Wolf & Badger Raspberry Pink Skull Dinner Plate ($97)

If you’re looking for a unique way to entertain your guests in style, then you can’t go wrong with this plate. It's the perfect combination of classic sophistication and edgy design: the pink pigmentation is easy on the eyes while the intricate skull pattern adds a hint of drama.


Levi's Cloud Crewneck Sweater ($98)

This ultra-soft pullover is ideal for layering up during cooler months. Featuring a yarn fabric that gives it an irresistibly comfy fit, this classic sweater is anything but basic. Inject some style and comfort into your life and swap out those plain grey sweaters with this dreamy piece.


Levi's x Ganni Lapel Western Dress ($375)

This dress combines denim with a touch of western flair. With its classic construction and timeless silhouette, plus a pointed lapel and stitched details, it’s an eye-catching look. Try pairing it with some boots and a statement bag for a fun ensemble and get ready to strut in style!


Nalgene Narrow Mouth Sustain Water Bottle ($16)

This water bottle is a must-have for anyone who wants to stay hydrated in style. Not only is it super lightweight and easy to carry, but the bright color gives it a fun, contemporary look that will be sure to turn heads wherever you go.


Outdoor Voices Bloom 7/8 Legging ($98)

Whether you're hitting the gym or the street, these leggings will have you feeling put together and looking great. With its flattering fit and ultra-soft fabric, get ready to feel comfortable all day long. Go ahead and show off your fierce sense of fashion while also feeling supported and confident in whatever activities come your way.

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The 1980s were a decade of maximalism: bigger was better, and brighter was bolder. Clashing patterns, eye-catching accessories, and perms that seemed to defy gravity ruled the era and created some unforgettable style moments.

But while plenty of trends, like high-waisted jeans and scrunchies, have made a comeback among younger generations, not everything from the '80s deserves a revival. Here are some looks that are better left in the past.

Scroll to see all the outdated '80s fashion trends that should definitely stay in the past...

Etsy

1. Bulky Shoulder Pads

There's no fashion trend that screams '80s quite like big shoulder pads. These boxy additions (as pictured in the above shirt) found their way into blazers and dresses, creating a look that was arguably equally as impractical as it was bold.

Nonetheless, this style was popularized by the rise of power dressing and meant to project confidence and authority, particularly for women who were breaking down barriers in the workplace.

The intention behind shoulder pads was empowering, but today, many would agree the result leans more toward comically oversized than chic.

Anthropologie

2. Animal Print Blazers

Another loud and unapologetic staple of this decade was animal print blazers. Whether leopard, zebra, or even tiger-striped, these statement pieces definitely turned heads and were sometimes even paired with metallic fabrics, taking an already bold outfit and pushing it over the edge.

Nowadays, a touch of animal print can add flair to an outfit. But the extreme blazers of this era are best remembered as a relic of fashion's past.

Amazon

3. Nylon In Neon

You probably wouldn't bust out a nylon tracksuit to run errands today. Yet, back in the '80s, this look was considered the height of fashion. People would rock them in blinding shades of hot pink, neon green, and electric blue just to hit the mall or visit the grocery store.

Even though the flashy fit definitely stood out, nylon wasn't exactly the most flattering choice and kind of made people look like highlighters. Not to mention, the synthetic fabric wasn't exactly breathable since it trapped heat.

Kohl's

4. Acid-Wash Denim

Acid-wash denim was synonymous with looking "cool," but for older generations, the trend was ridiculous. They couldn't understand why anyone would intentionally wear jeans that looked as if they'd been dunked in bleach.

Regardless, anything from jeans to jackets and full-on denim looks got the acid-wash treatment, creating outfits that seemed more like laundry accidents than a fashion statement.

Target

5. Oversized Collars

Thanks to Princess Diana, oversized collars became a go-to style choice. In hindsight, these exaggerated pieces of fabric were more comical than chic.

Sure, they theoretically could be styled thoughtfully and add a vintage touch of elegance. But more often than not, they wound up looking more like unflattering bibs and can stay behind in the history books.

cottonbro studio

6. Side Ponytails

Why wear your hair in the center when you could sweep it to the side? That was the thought process behind this popular hairdo in the 1980s.

Side ponytails were hiked up high, volumized, and usually paired with teased bangs. At the time, teens considered the look effortlessly cool. In 2025, the era of "slick back" buns and lower ponies, it's more just quirky.

Target

7. Hammer Pants

M.C. Hammer and his iconic dance moves gave us one of the craziest fashion statements of the '80s: harem or "hammer" pants. These oversized pants might've been comfortable, but their ultra-low sag up top and billowing legs made them nearly impossible to style in a way that didn't feel like a costume.

Certain variations of hammer pants in more modern forms have stuck around, but the exaggerated and parachute-like proportions of this era are outdated now.

Godisable Jacob

8. Patterns On Patterns

Finally, everyone laughs at the early 2000s for the layering of so many physical garments, like long sleeves under T-shirts under tank tops. Layering was also "in" during the '80s, just in a different way.

This decade saw the unashamed mixing of all kinds of patterns, like stripes with florals or plaid with polka dots. It resulted in outfits that clashed and looked chaotic.

Today, some thoughtful print mixing is considered a chic way to make a statement. However, the 1980s lacked the balance needed to really pull it off.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Considering the popularity of Alex and Spencer's relationship in 1923, it might surprise you to know Julia Schlaepfer was nervous to bring the "special" story to life with actor Brandon Sklenar. "I was a little nervous because I was like, 'This is such a big universe and I want [fans] to love it as much as they love 1883 and Yellowstone,'" she tells Brit + Co exclusively.

Here's what Julia Schlaepfer had to say about Brandon Sklenar, Alex and Spencer, and Harrison Ford in Brit + Co's exclusive 1923 season 2 interview.

Julia Schlaepfer says filming '1923' with Brandon Sklenar felt like a "secret."

Emerson Miller/Paramount+

"Brandon [Sklenar] and I, when we were filming [season 1] in Africa, we would talk all the time about how it felt like we were making this really secret little indie movie together because we were so separate from the rest of the cast," she says. "Everything was so new to us, we were in Africa, and so it kind of felt like a secret. It felt like a very personal thing."

She didn't quite realize just how special 1923 was until she finally got to see the show's opener. "I'll never forget actually, [when] our producer Michael Friedman showed us the opening credits for the first time," Julia adds. "We were in Malta and we were doing the swimming sequence and he was like, 'I have to show this to you guys because I don't think you know how special it is.'"

"Our names pop up right after Harrison Ford and Helen Mirren and we all, like, cried together, and I think I was like, "Oh, this is so exciting and big,'" she continues. "It's been so special and I'm really glad that the fans like it."

But for the new episodes, Julia Schlaepfer and Brandon Sklenar "barely" saw each other.

Yep, after countless fan edits, I can confidently say fans love Alex and Spencer — but (to my utter heartbreak), Julia teases we'll see way less of her and Brandon onscreen together this time around after season 1 split up their characters in the finale.

"It was very separate," she says of filming the upcoming episodes. "I mean, we block shot as well, so we were all kind of coming in at different times to film, but no, we did not [see each other a lot...Season one we spent all our time together, this season we barely spent any time together. It was very much like, suddenly we were ripped apart. But that's what the characters are going through."

Now, this is a huge tease for what to expect from 1923 season 2 (and might even be a spoiler) because some fans' biggest questions are: What episode does Spencer get home in 1923 season 2? When are Alex and Spencer going to reunite?! Unfortunately, it looks like it'll take a bit before we see them together again.

Even though it was an "odd" and "isolating" thing, and a "totally opposite experience" from filming the first season, Julia says the split "works for the characters this season, you know. It was very helpful as an actor because that's what they're going through as well."

Fans can expect to see a whole new side to Alex in '1923' season 2.

Lauren Smith/Paramount+

Even though Alex is on her own, it was important to Julia that she still have that "sparkle" we all love. "It was about digging deep and finding a more scrappy side to her," she says. "It was tricky because I didn't want to lose Alex's sparkle, I didn't want to lose the vivacious, happy side of her, but she's going through something completely different. So bringing the core of who she is and what she stands for and how deeply she loves and how bravely she lives combined with, you know, the fear and the determination was, it was a really great challenge as an actor. But yeah, we see a lot more grit from her this season, I would say."

And not only does Julia love Alex's grit, but she's inspired by her ferocity.

"Since starting season one, I'm like, 'I have to live like that,'" she says. "She follows her happiness like so fiercely and I was like, 'Why aren't I doing that? What can I do to bring more joy to my life and to live as honestly as she lives?' I've learned a lot from her."

Read up on The 1923 Season 1 Ending, Deaths, & Betrayals, Explained before season 2 premieres! And check out our interview with actress Michelle Randolph, where she teases we'll finally "fill in some blanks" in the Dutton family tree!

This interview has been edited for length and clarity.

This post has been updated.

The great thing about fashion is that it has a circle of life. Silhouettes or accessories that go out of style tend to make a comeback eventually. This year, it's skinny jeans turn.

From "mom jeans" to "barrel jeans," denim on the baggier side has been big for the better part of the last decade. Now, skinny jeans are returning to the fashion scene, and it's time to update our outfit rotations.

Whether you want to put a modern twist on this classic denim cut or revisit some old staples, here's how to style your skinny jeans in 2025.

Scroll to find out the most flattering ways for how to style your skinny jeans in 2025!

Abercrombie

If you've been on TikTok lately, then you know that the go-to way to wear skinny jeans in the winter pretty much hasn't changed since circa 2015. We're talking about accessorizing with tall leather boots and an oversized coat.

This fit may not be anything new, but it's reliable and downright adorable. Go for a chunky heeled boot with a wide calf to juxtapose your tighter jeans, as well as a big trench, leather, or fur coat to add even more shape to your silhouette.

LOFT

Next, if you're a corporate girlie, the resurgence of skinny jeans offers up a ton of business casual outfit opportunities.

Stick to blue denim with a tucked-in blouse, tweed blazer, and leather loafers for an everyday outfit. Or, try out black ankle jeans with heels and a wool coat for a more polished look that can go straight from the office to after-work drinks.

Banana Republic Factory

Given the fitted and somewhat unassuming cut of skinny jeans, you'll be able to play around more with layering and statement tops, too.

For the past few years, baggy jeans have stolen the spotlight, often being paired with neutral and minimalist tops (think plain body suits or crop tops) to let the extra denim shine.

However, with skinny jeans, you shouldn't hesitate to go bigger and bolder up above. Experiment with ruffles, one-shoulder blouses, different proportions, and even peplums. This one-exiled shirt style is also making a return, whether you like it or not!

J.Crew

In 2025, don't be afraid to go for vibrant hues, either. Colors are in, especially as we get closer to spring, so dress in what makes you happy. Throw on a retro long-sleeve with medium-wash skinny jeans, a monochromatic outfit, or simply bright-colored accessories like sunglasses, jewelry, and footwear to make your look stand out.

Madewell

Last but not least, we can absolutely never go wrong with a good old-fashioned white button-down tucked into dark-wash skinny jeans. This outfit alone, coupled with some flats or sneakers, is a tried-and-true pairing that continues to deliver.

Or, you can spruce up this iconic look by tossing a blazer or trench on top, sporting heels, and accessorizing with a clutch or mini purse and sleek black sunglasses.

Looking for more style advice? Be sure to sign up for our newsletter so you never miss a thing!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

When I ended up in the ER for stomach pain my senior year of college I didn't know that six years later I'd be relatively pain-free. I out gluten, high-acid foods, and red meat, and started consistently buying stomach-safe foods like broccoli, sweet potatoes, and chicken, and my first thought was Is this what everyone feels like all the time?

Those foods swaps genuinely changed my life — and now I'm on a (semi) permanent anti-inflammatory diet that features lots of whole foods and only the occasional coffee (hence the "semi" permanence). And an absolute must-have in my fridge these days? My homemade, 3-ingredient tzatziki sauce. Give it a try and tell me it's not the perfect topping for Mediterranean bowls!

Keep reading for the easiest 3-ingredient tzatziki sauce recipe for Mediterranean bowls, breakfast dishes, and more.

Here's what you'll need for this 3-ingredient tzatziki sauce.

Shameel mukkath/Pexels

Ingredients

  • Non-fat Greek yogurt
  • 1 cucumber
  • 1-2 tablespoons lemon juice

Tools

  • Bowl
  • Grater

How to make Brit + Co's easy tzatziki sauce

Shameel mukkath/Pexels

Instructions

  1. Grate your cucumber into your bowl: I like to use at least half the cucumber if not the whole thing!
  2. Next you'll want to get rid of all the water: I dump out the liquid in the bowl then soak up any extra with a paper towel. Don't be afraid to squeeze the cucumber out!
  3. Mix in your Greek yogurt: I prefer equal parts yogurt and cucumber, but you can play with the ratio until it's a mix you like. That's the best part about homemade recipes!
  4. Add in your lemon juice: I prefer to taste the lemon so I love to really add it in but you can keep it light, and even mix in a little salt or garlic powder for a different edge.
  5. Mix it all together and you're good to go! I store mine in a mason jar in the fridge and it's ready for me whenever I need it.

This tzatziki sauce is the perfect topper for my Mediterranean chicken bowls, potatoes, or even on top of an egg (trust me!). There's no better time to make these 26 Mediterranean Recipes That Will Make You Feel Like You're On Vacation;).

Tag us in all your cooking adventures @britandco and follow us on Pinterest for more recipes!

There’s always a bit of an ick factor when you move into a new home — especially if it’s a fixer-upper. When I closed on my home five years ago, the place reeked of cigarette smoke. I had the floors refinished and the walls painted before I moved in, but even then, I couldn’t relax until I gave everything a deep clean. If you’re about to settle into a new space, don’t skip these often-overlooked spots when you're cleaning your home — they make a big difference!

Here are places you should always clean when you move into a new home.

Photo by Kam Idris on Unsplash

Inside Kitchen Cabinets & Drawers

Crumbs, dust, and mystery smudges often get left behind when previous homeowners move out. Wipe with a gentle all-purpose cleaner, then add drawer liners for a fresh, finished look.

Photo by Liliana Drew

The Fridge & Freezer

It always feels good to start with a clean slate in the fridge; after all, you don't want your groceries mingling with someone else's leftovers. Take out all shelves and drawers to soak in warm, soapy water, then wipe down interior walls with a baking soda and water solution.

Photo by Christian Mackie on Unsplash

Bathroom Fixtures

Faucets, handles, and shower heads can harbor buildup or bacteria. Use a vinegar soak on shower heads and a disinfectant spray on all high-touch surfaces.

Shutterstock

Air Vents & Filters

I was living in my home for a year before a friend pointed out that I needed to replace my HVAC filter every 6 months to a year. Now I'm consistent about it. Apparently, dust and allergens can build up fast — especially if the home was vacant for a while. Vacuum vent covers and replace HVAC filters so your new space breathes better.

Photo by cottonbro studio

Light Switches & Doorknobs

These are touched constantly — and rarely cleaned. Go room by room with a disinfecting wipe or spray to wipe down all the switches and knobs.

Photo by Max Vakhtbovycn

Baseboards & Trim

Vacuum your carpets and floors thoroughly, then mop using the right cleaner for your floor type (wood, tile, vinyl, etc.). Don't forget baseboards and trim, which collect dust and scuffs — especially during a move-out and move-in. Use a microfiber cloth and warm, soapy water to clean up dust. I'm love a Magic Eraser to remove tougher marks too.

Photo by Nacho Posse

Washing Machines

Lint, detergent buildup, and even mildew can linger in your washer from previous use. Wipe down the inside of the washer drum, clean the detergent drawer, and vacuum out the dryer lint trap and vent. Run a hot cycle with white vinegar in the washer to freshen things up. Do the same for your dishwasher too!

Be sure to subscribe to our newsletter for more home cleaning and organization ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.