5 Apps That Will Raise the Roof at Your Next Party

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Sparkles are extremely festive this time of year – go all out with a sequined dress to really embrace the Christmas spirit! You can find so many similar options at Anthropologie and Nordstrom. When paired with some cute ballet flats, you'll be feelin' like a little Christmas fairy in no time.

A blazer will never fail to make your Christmas outfits look sophisticated. Layer one on top of a basic cable knit sweater for a classic feel (that'll also keep you super warm)! From there, trousers or tailored jeans will do. Don't forget to accessorize with red Christmas nails and a bold red lip color!

Layers, layers, layers: it's the name of the Christmas outfit game, especially if you live somewhere super cold. But a practical 'fit doesn't have to be boring! Start with a comfy turtleneck and pants (over some leggings for extra warmth), then go crazy by mixing colors and patterns. This plaid + leather combo will be on repeat. Step into your favorite winter boots to bolden up the look!

Statement jackets are the way to go. This leather one is lined with a furry material that not only holds in your body heat during outdoor excursions, but looks so chic, too. Layer one with some leggings, a black mini dress, and a bright red sweater like this one so you feel cozy all day long! Don't forget the boots, either! 😍

Hair bows are the perfect accessory to rock alongside your Christmas outfits. From sleek sweaters like this one to more formal dresses, they fit the occasion oh-so nicely.

For a *spicier* holiday get-up, don't hesitate to reach for your fave tall boots and little black dress. It's a no-fail combo! With an all-black situation like this one, you won't have to spend extra time worrying about if your outfit is matching perfectly or not. Wear the two pieces with some sheer black tights, or get creative with colored ones, like a bold red or sparkly white.

If your personal style leans more preppy, this is the Christmas outfit idea to copy: loafers and a pleated skirt instantly make you look dressed up, but the nice part is you're not sacrificing comfort for style one bit. This outfit formula can span over endless color combos, but we particularly love the burgundy-leaning look with this one.

You can never go wrong with a good green or red plaid dress. Bonus points if it's vintage, like this one! You can easily dress it up with tights and a cardigan, with boots or ballet flats to match!

Velvet dresses have our hearts (and closets). The material evokes a very vintage-y Christmas vibe that you can style over and over again. We're currently eyeing similar styles to this one from Target and Anthropologie!

Sequins shine again! If it's Christmas party time, you truly cannot go wrong with an eye-catching ensemble like this one. You'll leave the whole crowd stunned. A sequined dress also makes for some ahh-mazing Instagram pics! 📸

Bundling up this winter doesn't have to be drab. Throw on a plaid scarf on top of a layered look to embrace all the Christmas vibes!

Playing with different materials and non-traditional color combos might just surprise you when it comes to creating the coolest Christmas outfits. For instance, this 'fit combines leather and suede, which contrast each other beautifully. You also might not immediately think of black and brown working well together, but this outfit idea defies all fashion "rules" in that regard.

For a Christmas-y night out (ahem, bar crawl, anyone?), don your cutest holiday sweater with some comfy jeans and boots. We've found some really great options for fun holiday sweaters that are still super stylish!

Get you a good tall black boot, and your Christmas outfit ideas will go far. They work wonderfully with everything from maxi dresses to midi skirts!

No matter what you wear this Christmas, there's always room for a playful (and festive!) hair bow.