We've been talking about discovering the best drugstore mascaras, matte lipsticks and brow gels, but did you know you're supposed to replace your makeup products annually? This is one of those things TikTok gets right because beauty doesn't have an immortal shelf life. If you're getting the ick thinking about that trusty concealer you've used the last few years, we don't blame you!
Before you start rage or panic-cleaning, I chatted with the experts to understand what to replace — and when you should replace them! After hearing from Shawnelle Prestidge (Makeup Artist and Founder/CEO of PRESTIDGE beauté) and Joey Healy(Advanced Esthetican and Founder of Joey Healy Eyebrow Collection), I feel way more confident with my beauty cabinet. Here's what you need to know!
How many times have you picked up your order from Sephora or Ulta without looking at every detail of your makeup products? We're guilty of being more concerned about adding something to our routine too so don't feel like you're being called out! If you're not 100% sure how to start being mindful about something's shelf life, Prestidge and Healy want to let you in on a little secret.
"It's actually pretty simple. There's something called a PAO symbol, which stands for 'period after opening.' You'll find it on the exterior of makeup products — sometimes on the product itself but always on the box," he says. Wondering what it looks like? Healy says, "The PAO symbol looks like a small jar with a number followed by the letter 'M,' which stands for months. For example, '3M' means three months, '6M' means six months, and '12M' means twelve months."
Prestidge also adds, "Brands often print batch codes that consumers can input into websites like CheckCosmetic to determine the production date." If you've yet to open your product, Healy says "A good rule of thumb is to assume it will last about twice as long. So, if the PAO says '6M,' the product is good for six months after opening and likely up to twelve months if unopened."
Based on what Healy shares, it's evident different makeup products have longer shelf lives than others, and there are plenty of different factors that determine why. "Products like mascara and eyeliner, which are used around the eyes and tend to be liquids or creams, typically have the shortest shelf life due to their risk of bacterial growth. You should replace them every three months," he says. Excuse us while we collectively clutch our pearls.
Now that we've caught our breath, we can breathe a sigh of relief because Healy says that's the only products we have to replace a little quicker. "Foundation and concealer, which are also liquids, can usually last up to a year. Lipstick is good for about a year, while lip gloss can last around 18 months," he shares. Still, Prestidge feels you should be especially mindful of liquid and cream products because their shorter lifespans are attributed to "their high water content which fosters bacteria."
For those of us who love other face products, we have an even longer time to replace them. "Powders, like brow powders, bronzers, and blushes, have a much longer shelf life — usually a year and a half to two years," Healy explains. Prestidge says this is because "they contain fewer ingredients prone to bacterial growth." And for good measure, Healy shares we can keep nail polish for "three years before it becomes dry and clumpy," and fragrances for "five years before they start to break down."
Not always good at keeping track of when you bought your makeup? No worries — there are some key signs you can recognize that your makeup is likely expired. Healy points out you'll be able to see that "the formula may have shifted or separated, or the product may have dried." More often than not, both he and Prestidge agree expired products will often smell rancid. "For example, brow gel can smell musty if it's been sitting unused for a year. If you're unsure, it's better to throw it out," encourages Healy.
Not only that, but Prestidge says to pay attention to your product's color. "If the product's color shifts, it's a a sign it's degraded," she says. Also, your skin will let you know when expired products are irritating it. "If you notice itching, redness, or breakouts after using a product, it might be expired, she alerts.
To avoid this, go an extra step further by using a "label maker to note the purchase date on your products, or keep a record in your phone," suggests Healy. This will help lessen the chance you're using something that's full of harmful bacteria.
There are some things we'd love for you to be rebellious about, but using old makeup isn't one of them. Healy feels the same way and says, "Using expired makeup increases your risk of infection and irritation, which can lead to unsanitary conditions and even bacterial contamination."
The last thing we want is for you to get sick because you didn't want to let go of something. While symptoms may not always be as severe — Prestige says you could see allergic reactions, redness, or acne — Healy reminds us that "at the worst, it could result in serious infections that require treatment." This could look like developing styes or pink eye if you're "using old mascara or eyeliner," according to Prestidge.
Plus, your makeup won't give you the look you're going for if it's expired. "Expired products may no longer perform as intended, compromising coverage, color, or longevity," she says. Healy's ultimate advice? "Always be cautious, check for the PAO symbol, and replace products when needed."
Amazon
If you're going to replace your mascara, you need a comparable alternative that's going to give your lashes the length and volume you're used to having. Be sure to add this one to your cart today!
Amazon
Knowing that eyeliners go near your precious eyes, you'll want something that has a waterproof and smudge-proof formula like Urban Decay's Glide-On Pencil. You'll get up to 24 hours of wear that'll make you glad you decided to go for this option.
Amazon
If you're going to wear foundation, you should opt for something that feels like your skin. The medium coverage feels weightless and has a good dose of niacinamide and allantoin in it to help improve your texture over time.
Amazon
Get all the benefits of a high quality concealer without the luxury price with this $7 formula. It's hydrating so you're less likely to experience any creasing when you're trying to set it with your favorite powder.
Amazon
Give those lips a boost of color with Revlon's ColorStay Suede Ink Lipstick! You're going to get the best wear out of this no-transfer shade that has powerful pigment that doesn't cost more than $15.
Amazon
Want juicy lips that don't feel sticky? You have to get this fat lip oil. You'll get up to 12 hours of wear that doesn't require you to reapply it which sounds like the very thing we could all use.
Amazon
Headed to an event and want an airbrushed look that makes jaws drop? You'll be hard-pressed not to have this pancake-type powder. It visibly minimizes your pores while also soaking up excess oils.
Amazon
This yummy bronzer had us at hypoallergenic. It's going to give you a sun-kissed glow that'll make people wonder if you've been vacationing during colder months, but you don't have to share your inexpensive secret if you don't want to.
Amazon
You need a blush that's going to work with your makeup and not against it. Instead of spending a fortune on something you're not sure will work, give Covergirl's Trublend product a spin. You'll get amazing pigment that lasts throughout the day and won't irritate your skin.
Browse our Amazon Storefront for more fun beauty buys!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
SKIMS
Munn shared with TODAYthat she didn't initially plan to show her scars on the set. The campaign was focused on her recovery post-breast cancer diagnosis, but the makeup artist had a hard time covering up the scars throughout the shoot. She explained that she took a look in the mirror and thought, "I’m done being insecure about my scars." From there, she took the idea to show them off to the SKIMS team — and the rest is history.
SKIMS
And while she was scared to be so vulnerable on camera, this was ultimately a really empowering move for Munn. She elaborated that there are "so many women that have these same scars" who feel just as insecure as she did about them — and she really hopes those women see this ad. "Skims is so iconic and associated with beauty and sex appeal, and cancer really doesn't have that same connotation," she said. "So I just really hope that other women who have gone through my same path feel a little better after seeing it."
SKIMS
The star also took to Instagram to give a behind-the-scenes explanation of her experience. She reiterated that she was "done being insecure" about her scars. "Every mark life has left behind on my body is proof of how hard I fought," she wrote. "I hope other women who have been self-conscious about their scars see these photos and feel all the love I’m sending."
She also shared that SKIMS will donate 10% of their bra sales (except bralettes) to Susan G. Komen® — a charity dedicated to finding a cure for breast cancer — from October 23-31 in stores and online. "It’s really meaningful to be part of an initiative that supports research and helps countless individuals impacted by breast cancer," she said.
SKIMS
All of this comes on the heels of Munn's announcement earlier this year that she was diagnosed with breast cancer. She revealed the diagnosis came after recently tested negatively for well-known breast cancer genes and had normal results from her annual mammogram — but her doctor to check her Breast Cancer Risk Assessment Score. The test showed Munn had a 37% risk of breast cancer, so she pushed for more answers that eventually lead to her diagnosis.
Since then, Munn shared with PEOPLE that she had 4 surgeries in 10 months and underwent medically-induced menopause — all the while juggling being a new mom with husband John Mulaney. She shared, "I'm lucky. We caught it with enough time that I had options. I want the same for any woman who might have to face this one day."
SKIMS
After that March announcement, it's clear Munn is dedicated to raising awareness for women's health — and particularly their options. While chatting about the SKIMS campaign, Munn told TODAY, "You've got to go your doctor and you inundate them with information and you don't stop until they give you the test you need."
If you want to test your own risk for breast cancer, the National Institute of Health has resources here.
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Some of us have sensitive tear ducts that seem to get triggered if the wind blows a little too hard — which can make it so tough for those of us who love a good liquid eyeliner. Suddenly, you look like you were just sobbing about a breakup, when in reality your allergies just got the best of you, leaving streaks of eyeliner and mascara.
However, it IS possible to find the best liquid eyeliner to wear that's long-lasting, waterproof, and perfectly pigmented. Skip the hard-to-grip and smudgy products for these 7 incredible options I found. Trust, you'll barely have to reapply them throughout the day, leaving your makeup flawless for hours and hours!
Target
This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.
e.l.f. Cosmetics
From Target:
From e.l.f. Cosmetics:
Amazon
There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?
It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!
Amazon
Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.
Amazon
This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!
Sephora
Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"
Sephora
It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.
P.S. There's no parabens, phthalates, or mineral oils in it.
Sephora
Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.
It's also free of the following:
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
The cast and crew of Severance are finally returned to the office after months of waiting for production to resume, and we finally have a first look from the new season! Apple TV+ just posted a teaser image from season 2 of cast member Adam Scott holding a bunch of blue balloons. We don't quite know the significance of this picture to the plot, but we do know we are pumped to see it!
Executive producer, Ben Stiller, spread the news about the Apple TV+ series’ return back in January 2024 with a quote tweet simply commenting, "back to work.”
Adam Scott also teased the Severance season 2 production in an Instagram post the same month, saying it’s “lovely being back at the office.” Severance season 2 is officially back on track. Here’s everything we know about the upcoming season!
Adam Scott is back in the first teaser trailer for Severance season 2 — and spends the entire trailer running from his problems (relatable). It appears that despite the fact Mark's innie retreats at the end of season 1, it looks like he wakes back up in the elevator and has lots of surprises waiting for him in the office.
Apple TV+
Yes, we finally have a release date for Severance season 2! The sophomore season will hit Apple TV+ on January 17, 2025.
Apple TV+
Severance is a fictitious psychological thriller TV series that’s focused on a biotech company named Lumon Industries. In the show, Lumon Industries has popularized a procedure called ‘severance’ that separates their employees’ work selves from their personal lives. Essentially, when Lumon employees are at work, they can’t recall anything outside of work, and vice-versa when they aren’t at the office.
The first season of Severance follows Lumon Industries employee, Mark (portrayed by Adam Scott). Throughout the first season’s nine episodes, Mark and his coworkers begin to learn more about the severance procedure, their double-lives, and Lumon Industries’ true objectives – and it all begins to unravel in a mysterious way.
Apple TV+
Adam Scott, Patricia Arquette, John Turturro, Christopher Walken, Zach Cherry, Britt Lower, Tramell Tillman, Jen Tullock, Dichen Lachman, and Michael Chernus are all part of the main cast in Severance.
Deadline confirmed in 2022 that Gwendoline Christie, Bob Balaban, Merritt Wever, Alia Shawkat, Robby Benson, Stefano Carannante, Ólafur Darri Ólafsson, and John Noble are part of the Severance season 2 cast.
Apple TV+
You can stream season 1 of Severance on Apple TV+. If you don’t already have a subscription to Apple TV+, you can try the platform 7 days free before subscribing for $9.99/month.
Apple TV+
Severance season 2 is taking so long because production was halted in the wake of last year’s writers strike.
The cast and crew began filming season 2 on October 3, 2022, with production shutting down on May 8, 2023. Since SAG-AFTRA has struck a deal with AMPTP studios, it’s “back to work” on the Severance set per executive producer, Ben Stiller.
Apple TV+
Severance follows the horrors that come with working in an office, so yes, it’s creepy. Just kidding (sort of)!
The surreal tone of Severance definitely makes it creepy. There’s an ongoing feeling that someone – or something – is constantly keeping watch and wants to gain control. This tone, paired with the series’ clean, manicured (yet cold) visuals, chalks it up to be fairly disturbing.
The characters in the show become increasingly aware of this cryptic, surveillant presence, and the building tension definitely adds to the show’s creepiness. It’s also pretty existential, which is the creepiest feeling of them all.
Apple TV+
Severance was not canceled. (Thank goodness!) The production was put on pause due last May to 2023’s writers strikes, but it’s up and running now. We are enthused about the show’s return!
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This post has been updated.
All it takes is a few episodes of Nobody Wants This to realize it's one of the best rom-coms of the year — and that Adam Brody is still super hot. The series, which also stars Kristen Bell, has gone viral for everything from its hilariously relatable approach to dating to "the best kiss of all time" to how eloquently it explains the fear that we're too much for a romantic partner. With an 8.1 out of 10 on IMDb, a 95 percent on Rotten Tomatoes, and literally millions of TikTok views, it's no surprise the show was just renewed for a second season. Here's everything we know about Nobody Wants This season 2.
Hopper Stone/Netflix
Creator Erin Foster just revealed Nobody Wants This season 2 is actually going to get rid of this tease from season 1: Morgan and Sasha's flirtationship. "I think we’re going to wrap up their weird 'Is it romantic?' thing. Because we want to see them together in season two, hanging out," she tells The Hollywood Reporter. "We want to see Esther. I think we went down that road enough that now we’re going to pull back and reposition so we can have them all in scenes together without [Morgan] being like, a full homewrecker. But we’re going to give Morgan something very fun. Justine [Lupe] came in and we pitched it to her and she was like, 'This is my dream storyline.'"
Is Morgan going to be swept off her feet? Or maybe she'll inherit a huge sum of money and become her own trophy wife. That would be SO Morgan.
Stefania Rosini/Netflix
Yes on October 10, Netflix announced that Nobody Wants This will be coming back for season 2. And (spoiler!!!) now that Joanne and Noah have decided to be together, and Noah's decided to give up his position as Head Rabbi, I have a feeling they'll have to deal with a lot of opinions. (Namely, Noah's mother).
"Creating Nobody Wants This will forever be a career highlight for me," creator Erin Foster says in a statement. "The incredible cast, crew, producers and executives all made this into the show it is today, and to experience viewers' reactions to this series now that it's out in the world has been more than anything I could have dreamed. I’m so lucky to be able to continue this story, and to do it alongside Jenni Konner and Bruce Eric Kaplan, who I've been such a fan of since Girls... Justice for healthy relationships being the most romantic!”
Netflix
We know season 2 is coming out in 2025, but stay tuned for an official Nobody Wants This season 2 release date.
Netflix
The Nobody Wants This cast includes Kristen Bell, Adam Brody, Justine Lupe, Timothy Simons, Stephanie Faracy, Tovah Feldshuh, Paul Ben-Victor, Michael Hitchcock, Jackie Tohn, Sherry Cola, Shiloh Bearman, and Emily Arlook.
Saeed Adyani/Netflix
Nobody Wants This might not end on the same kind of thrilling, dramatic cliffhanger as Outer Banks season 4 part 1, but it definitely leaves us with a ton of questions. How will Joanne and Noah's families react to the news? What does life look like as a couple? Will Joanne be able to flaunt their relationship in front of all the teenagers? No matter what comes, these two are very much in love, and I can't wait to see them continue to heal and grow together.
Adam Rose/Netflix
Check out 10 Reasons Nobody Wants This Is The Best TV Show Of The Year — and all the other October TV shows to watch this month!
