4 Ways to Boost Your Personal Brand on Social Media

Levo League
Feb 19, 2015

Perhaps you use a few social media platforms to connect with friends and are starting to use them for professional networking. What exactly do you need in order to boost your personal brand into an influencer position? Follow these four high-impact steps to boost your personal brand on social media in the next 30 days.

1. Know Your Brand: Ask yourself, “What do I stand for?” Feel free to include multiple interests. Maybe you have a penchant for finance, hotel lobby bars and amazing ramen. Can all of these coexist on your social feed? Hotel lobby bars demonstrate your aesthetic and hip factor. Ramen might help you express your penchant for food. And if you emphasize an appreciation for both the high and low, i.e. splurge on atmosphere, yet skimp with tasty street food, this explains your financial strategy. Create a vision board on Pinterest or cut and paste images to visualize your lifestyle and how all its components work together. Then communicate your personal brand strategy.

Pro Tip: Don’t worry too much about messing up. It’s going to quickly be buried in a feed, and you can always try again later. That’s the beauty of social.

2. Consistent Design: For people to recognize you on all the platforms, find and use a consistent profile photo. Write a solid and familiar About Me description, and link to the same website or LinkedIn profile where you wish to drive traffic. If I land on any of your several profiles, I want to feel like I’m in the same place. Don’t confuse your followers by being too clever. We don’t have enough time to interpret your multiple messages, and you’ll lose us as a result.

3. Connect: While building the Parsons School of Fashion social accounts, I compared social media (especially Twitter) to a dinner party. What type of role will you play at the social networking party? Talk to people. Write something interesting. Say thanks. Ask a specific question. Very few people, and I mean VERY FEW people do this. I try to do this especially when it’s someone interesting. And when people write to me, I write them back. It makes me take notice of them and realize there’s an actual person behind this account. Every relationship starts with Hello.

4. Choose Accordingly: Looking to network in your field, conduct a job search, or keep an eye out for upcoming industry events? Build up your profiles on Meet Up, LinkedIn, and Twitter. Looking to grow or launch your own company in the fashion, beauty, health or fitness space? Work it on Pinterest and Instagram.

What are your social media tips and tricks? Share ’em with us below and follow Brit + Co on Twitter and Facebook!

This was originally published on LevoLeague by Gretchen Harnick.

Not Close With Your Family? Here's How To Have a Joyous And Connected Holiday Season

Last year, some of us celebrated the holidays apart from our families for the first time. COVID has brought with it many changes, some of them arguably positive (like increased flexibility to work from home), some difficult (such as the realization of vastly different political and social views between family and friends), and some horrible (obviously, the health implications of a global pandemic). However, for some of us, celebrating the holidays without family members isn't exclusively due to COVID. In addition to so many of us living in different areas than our families of origin, some of us simply don't have close bonds with the people we grew up around. Sometimes, this can cause loneliness.

If you're not close with your family members, the holidays can be a difficult time. This is doubly true if you don't have a close circle of friends to call upon. But make no mistake, if this sounds like your situation, you're not alone — there are thousands of other people going through the same struggles you are. We sat down with Irad Eichler, founder of Circles, a website that connects people who are sharing similar struggles, like heartbreak, grief, or loneliness. Here are some of Eichler's tips for coping — and even thriving! — during the holiday season when you're not planning on spending it with your family, for one reason or another.

Don't Fall For "Perfect Families" On Social Media

Laura Chouette

The first VERY important step to having a joyous holiday season when you're going it alone is to stop believing the narrative that others' family situations are perfect, Eichler says.

"Remember people only post a moment in time, and only the moments when they look their happiest and best."

In addition to the fact that everything you see on social media is curated for the 'gram, it's also important to remember that by focusing on what others have and you lack, you risk failing to see the great things at play in your own life.

"These holiday periods can become a time of focusing on who and what we don't have, rather than who or what we do, and can cause a negative spiral into depressing and dreadful feelings of inadequacy," says Eichler.

Gratitude is the reason for the season, after all. So instead of only seeing the negative, try some gratitude journal prompts to help you focus on what's actually really wonderful about your life right now.

Make An Effort To Deepen New Connections

Joel Muniz

While it may seem like everyone has friends and family to spend time with during the holiday season, that doesn't mean no one is available for deepening a blossoming relationship or new friendship.

"Make a list of people you can or would like to connect with, and try to reach out to at least one of them," advises Eichler.

Reaching out doesn't have to mean a big plan or an hour-long conversation. Even a quick text letting a friendly coworker know you're thinking about them can go a long way toward deepening the relationship and moving it in the direction of closer friendship.

Don't have an acquaintance in mind? Then it's time to make new acquaintances. What's more in line with the Christmas spirit than attending a Meetup or event full of people eager to make new friends?

"Join groups with similar interests to yours, such as hiking, baking, or games. Push your boundaries and be brave - you might find new people who have much in common with you."

Give Back

Priscilla Du Preez

The holiday season is a great time to focus on giving back to your community, and coincidentally, acts of generosity and kindness are known to reduce loneliness and help people feel happier. One study found that knowing a few of your neighbors and doing small acts of kindness for them — such as cheering them up, listening to them, mowing their lawn, providing advice about local business recommendations and job opportunities, and chatting over the fence — was statistically correlated with feeling less lonely and having a lower risk of depression.

Helping out elderly neighbors can be a particularly gratifying way to give back.

"Notice older lonely people in your neighborhood or community who might have no family at all, and offer to help them," says Eichler. "These can become mutually meaningful connections, and help you 'adopt' a grandparent."

Connect With Others Online

Thought Catalog

Finally, use the Internet for its highest and best purpose: to connect people. Whether you're using Meetup to find in-person events, digital forums for having conversations about special interests, or programs like Circle for getting support from others in your situation, the opportunities to create new connections are practically endless.

"There are many interest groups that can be found digitally, where or any person can connect with others in the same life stage, going through the same challenges, or who would like to explore the same interests," Eichler states. "Meaningful connections can be formed easily in these circumstances. The Internet enables us to find and connect to people all over the world who fit this, and to whom we can become more easily attached, as we are able to find people with the exact interests that energize us."

If you're struggling with loneliness, you're not alone. Connect with our digital community of makers and creatives here at Brit+Co by following us on IG and signing up for our newsletter!

This post has been updated.

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Zach Bryan & Brianna Chickenfry's Break Up Is COMPLICATED — Here's What To Know

Zach Bryan and Brianna "Chickenfry" LaPaglia's explosive breakup is everywhere right now. From his seemingly one-sided social media posts to all the bombshell revelations she keeps dropping, it's clear this split is NOT amicable. Both parties are dropping tons of lore, info, and everything in between — including new music?! — right now, so it makes sense if you can't keep up. Luckily, I'm here to help break this breakup down for you! Here's everything you need to know about Zach Bryan and Brianna Chickenfry's relationship...or lack thereof.

Neilson Barnard/Getty Images for The Recording Academy

October 22, 2024 – Zach Bryan Announces His Breakup With Brianna Chickenfry

On October 22, 2024, after some recent speculation that Zach Bryan and Brianna Chickenfry split up, Zach took to his Instagram stories. The country star said, "Addressing something: Brianna and me have broken up with [each other] and I respect and love her with every ounce of my heart. She has loved me unconditionally for a very long time and for that I'll always thank her."

He continued, noting, "I have had an incredibly hard year personally and struggled through some pretty severe things. I thought it would be beneficial for both of us to go our different ways. I am not perfect and never will be. Please respect Brianna's privacy and space in this and if you have it in your heart, mine too."

To wrap it all up, he closed by apologizing to his fans. He said, "With everything I am and to anyone I let down, I am sorry. I try my best in everything. I failed people that love me and mostly myself."

www.youtube.com

- YouTube

Brianna hopped on her own Instagram stories shortly there after. She posted, "Hey guys I'm feeling really blindsided right now. Gonna hop off social media for a while and attempt to heal privately, when I'm ready I'll be back and ready to talk. I love you guys so much thank you for all of your kind words. Remember you are so loved and everything's always gonna be okay 🫶"

The Brianna got on Youtube next, posting a raw, emotional video about the situation. Sitting on the floor of her bathroom, she opened up as much as she could in the moment about her breakup. She said, "I just woke up to Zach posting on his Instagram that we broke up and I had no idea that post was going up. He didn't text me, he didn't call me. I just woke up to a bunch of texts, like, 'Are you okay?'"

Brianna, with her teary eyes and red face, explained she's been crying for "five days straight." She said, "I'm at the point where it's like, how can you give someone everything and love them so unconditionally, like through stuff that you shouldn't because you just love them and you want them... like you see the good in them?"

The internet personality said that this is all "so embarrassing" and "really, really heartbreaking." She elaborated that the couple broke up on October 21, but wanted to process on her own and "didn't want it to be public."

Much like her Instagram story, she told her audience that she'll come back when she's ready.

www.youtube.com

- YouTube

November 7, 2024 — Brianna Claims Zach's Emotionally Abusive, Wanted $12Mil NDA

Well, it appears this week, Brianna decided she's ready. On Barstool Sports' BFF's Pod November 7, 2024, Brianna gave an inside look at the breakup unlike any other. Not only did she claim Zach was abusive, but she also alleged that he offered her a $12 million NDA to "not talk about the relationship."

After saying it's been the hardest year of her life, she said. "I'm still scared right now because I'm scared of him. My brain's rewired and I'm scared to make him mad and last week, I didn't want to talk about it 'cause I was scared."

Brianna then described the alleged emotional abuse. She noted that everything was cyclical and that he would build her up only to break her back down again. "There was always another excuse as to why he was treating me so poorly and why I'm crying myself to sleep every night, why he's screaming at me," she said. "And then you wake up, it's the apology, it's the 'I'm going to be better like I need you in my life,' but if you've been through this — I don't expect people to understand emotional abuse if you haven't been through it. I hope you never have to go through it but if you've been there you know what I'm talking about."

Not only does Brianna allege she was offered an NDA, but she said that other women that came before her had to sign their own agreements. She declined the offer because she didn't want to "sign away [her] experiences and what [she] went through to protect someone that hurt [her]." She also wanted to share this experience for other women who've suffered something similar.

And when it comes to the logistics of losing out on the famous lifestyle and alleged $12 million? She said, "It was never about the money — I was with the dude because I loved the dude."

Jason Kempin/Getty Images for Pilgrimage Music & Cultural Festival

November 8, 2024 — Zach Quit Touring Amid Abuse Allegations

On November 8, 2024, Zach posted on Instagram — where he clearly loves to share all his big news — that not only is his new single "High Road" out today, but that he's also ending his tour early. Read his full statement here:

After not being home for a year and a half I drove out to my mothers gravestone in the dead of night a few days back on familiar Oklahoma roads and I came to realize just like in the past, that she never would call me again

Told her I quit touring because I got accepted to get my masters in Paris next year, I told her I was back in Oklahoma, told her about all my best friends in New York and all the nights we howled with the moon, told her about the immeasurable laughter my band and me have shared these last five years, all the calluses on my finger tips, every tear shed, told her about making it on The Rolling Stone and most importantly told her about porch swinging with my beautiful sister.
I wrote the chorus for this song a month or two back and finished it when I realized I was blessed with all these things.

I figured it was about time I released it.

Thank you guys for listening to ‘This Worlds a Giant’ last night and thank you to all the people who love me; who have truly carried the weight with me.

Seems that all these Quiet Dreams have gotten much too heavy but I’m home now and I’ll hold you through the pain.

High Road is out today and I appreciate all of you"

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29 Irresistible Recipes For A Vegetarian Thanksgiving

Thanksgiving seems centered around turkey. From the hearty stuffing to the thick ‘n’ juicy gravy, almost everything is made with or around the turkey and its drippings. So, how do vegetarians get by? Easily! Meatless lasagnas make for a great main, stuffing can be made delicious without the bird, and those perfectly cooked vegetarian sides can be hella filling. See for yourself with these 29 tempting vegetarian-friendly holiday recipes.

Turk'y Wellington with Mushroom Stuffing

Farm Sanctuary

With an oyster mushroom stuffing, you won't miss the turkey in this delicious and savory main meal by Farm Sanctuary Cafe Chef Gail Patak. Try the mashed potatoes and gravy recipes included too!

Vegan Meatloaf

Jessica in the Kitchen

Loaded with chickpeas and lentils, this hearty cheatloaf makes for a perfect main to go alongside all of those tasty sides.

Green Beans With Brown Butter, Crispy Shallots, and Hazelnuts

Two Peas and Their Pod

This recipe kicks your regular ol’ green beans up a few notches by adding crispy fried shallots, crunchy hazelnuts, and browned butter.

Roasted Squash, Pecan, and Pomegranate Salad

Minimalist Baker

With minimal prep, this mouthwatering squash and sweet potato salad is the perfect addition to your holiday spread with sugared pecans and a drizzle of pomegranate molasses dressing.

Kabocha Squash Lasagna

Umami Girl

Not into “tofurky?” Don’t worry, because this veggie-layered lasagna is delicious, filling, and meets all the requirements of being a Thanksgiving main with its autumnal flavors and comforting textures.

Butternut Squash and Apple Soup with Fried Sage and Halloumi

Floating Kitchen

Throughout the cooler months, a starter soup is the way to go — especially if it’s a silky butternut squash soup slightly sweetened by apples.

Veggie Pot Pies with Crispy Potatoes

Evergreen Kitchen

These vegan and GF pot pies are brimming with robust mushrooms, carrots, and wholesome greens, then topped with crispy potatoes.

Vegan Caramel Apple Galette

Farm Sanctuary

Here are four vegan desserts from Farm Sanctuary Chef Patak, including Pumpkin Bread, Pumpkin Bread pudding, Sweet Ricotta and Pine Nut Tart, and this delightful Caramel Apple Galette to satisfy all the sweet cravings.

Vegan Spiral Thanksgiving Tart

The Colorful Kitchen

Impress your fam and friends with this jaw-dropping tart filled with mashed potatoes, eggplant, carrots, cabbage, earthy rosemary, and your favorite plant-based gravy.

Caramelized Onion Gravy

This Wife Cooks

This savory gravy pairs well with a number of other Thanksgiving dishes. Its rich flavor is a show-stopper and its made with vegan butter instead of the typical kind.

Porcini Mushroom, Greens, And Forbidden Rice Gratin

Vanilla and Bean

This comfort food is so flavorful and is made with black rice, mushrooms, greens, and rice gratin. It is good for you and can also be made gluten-free!

Jalapeño Cheddar Cornbread

Vanilla and Bean

This moist and tender cornbread is the perfect mix of sweet and savory. It's so easy to whip up and can be stored in the freezer for future indulgence!

Tempeh Sausage-Stuffed Squash

Hummusapien

Replace the iconic stuffed turkey by packing a flavor-filled tempeh sausage stuffing into soft roasted acorn squash boats.

Brown Sugar Honey Glazed Carrots

Crowded Kitchen

These carrots are expertly coated in a sweet and sticky glaze that is seriously so delicious. The pomegranate seed garnish adds an extra layer of flavor and a pop of color.

Mashed Potatoes

Gastro Plant

These vegan mashed potatoes are oh-so-creamy and savory. They're the ultimate Thanksgiving staple!

Healthy Sweet Potato Casserole

Image via Joy Food Sunshine

This crave-worthy side tops a velvety sweet potato and apple sauce blend with crunchy pecans for a fall-inspired dish.

Curry-Roasted Brussels Sprouts

The Missing Lokness

Roasted to a golden crisp, these Brussels sprouts bring warming spices and a hint of sweetness to your plate with curry powder and dried cranberries, and it.is.awesome.

Nut Roast

Two Spoons

This meat-free dish is savory and satiating. It's made with wholesome ingredients, including mushrooms, nuts, brown rice, and fresh herbs.

Stovetop Mac and Cheese

Earthly Provisions

This stovetop mac and cheese is the ultimate Thanksgiving comfort food. It utilizes raw cashews instead of cheese, which may sound questionable, but trust me it's so good.

Butternut Squash Dal

Cook with Manali

Stock up on naan, because you’ll want to dig into this vegan and GF dal all evening with its combination of lentils, onions, tomato, cumin, and curry leaves.

Wellington

Crowded Kitchen

This delicious recipe swaps out the classic beef tenderloin for a savory mushroom filling. It's packed with flavor and equally as yummy as the original!

Cranberry Sauce

A Virtual Vegan

This vegan cranberry sauce is loaded up with flavor. It has orange juice, orange zest, rosemary, cinnamon, and a splash of booze (but that last one can be swapped out for orange juice)!

Cheesy Scalloped Hannah Sweet Potatoes

No Eggs or Ham

Thinly sliced sweet potatoes in a thick, cheesy, and sweet white pepper sauce? Sign me up!

Vegan Dinner Rolls

Veggie Society

It's not Thanksgiving without a basket of fresh, light, and fluffy biscuits. These Italian-style ones are mouth-watering and are sure to be a hit.

Simple Cornbread Sage Stuffing

The Full Helping

This recipe puts a vegan spin on a Thanksgiving fave so that *everyone* can enjoy it. Made with vegan cornbread, it’s packed with all the right flavors.

Holiday Festive Falafels

Two Spoons

These yummy falafels are a must-have for your Thanksgiving spread. They're cozy, crispy, vegan, and gluten-free.

Thanksgiving Mushrooms and Potatoes

Veggie Society

These vegan and gluten-free mushrooms and potatoes are made with chanterelles, caramelized onions, and crispy sage. They're seriously flavorful and something the entire group will enjoy.

Pecan Pie

The Edgy Veg

This easy recipe tastes just like the traditional pecan pie recipe, just with vegan ingredients that allows the entire group to dig in! (via The Edgy Veg)

Bread Pudding

Crowded Kitchen

If you're looking for a warm and comforting dessert to enjoy after your scrumptious Thanksgiving meal, this vegan bread pudding is a winner. It has dried fruit, bourbon, cinnamon, and vegan custard.

Follow us on Pinterest for more vegetarian thanksgiving recipes and goodness!

This post has been updated.

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