This Is the $10 Drugstore Mascara Pinterest Is Obsessed With

If you’ve ever stepped foot in a Sephora or a drugstore beauty aisle, you’d know there are innumerable options when it comes to mascara. How do you choose just one? Thankfully, we have Pinterest to tell us which product beauty lovers are most, ahem, Pinterested in.

The pinning community’s top trending mascara is none other than the Stay Perfect Mascara ($10) from No7. The popularity may have to do with the tubular technology, in which each lash is coated in the mascara for a boost in volume and length. According to the brand’s own description, it delivers “long-lasting, life-proof lash perfection up to 24 hours.” Plus it’s hypoallergenic, smudge proof, flake proof, humidity proof, tear proof, and sweat proof. Sounds like a winner to us!

What are you waiting for? Pinterest has spoken.

What’s your favorite mascara? Will you be trying out Pinterest’s favorite? Tell us @BritandCo.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Photos via Ulta)

Though plenty of beauty trends have come and gone, there are still a handful of makeup products that have stood the test of time. Though you might think these powders, foundations, lipsticks, and more lean pretty“old school,” tons of beauty fans still adore them for their ability to deliver the most stunning looks.

You might just want to give these classic makeup products a second chance after reading what makeup lovers say about their staying power!

Read on for 7 “old school” makeup products that are still total staples in today’s age.

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1. Airspun Loose Powder

I remember this loose powder being one of the very first makeup products I ever tried after seeing it in my mom's makeup kit. It's super nostalgic for many other beauty fans – and no wonder, because it first launched in 1935!

Formulated to have a "cloudlike softness" to it, this powder is ideal for setting foundation and concealer so your base stays in place.

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“I used Coty Airspun loose powder for years," one Redditor wrote about it. "I don't use powder anymore, but I still take a fond look at it in the makeup aisle. The packaging is so retro and pretty. It always made me feel very 1950's movie star.”

I will say that the main disconnect between this "old school" makeup product and today's beauty trends is that more and more brands tend to lean toward dewy, natural finishes rather than fully matte ones – this powder definitely delivers on the latter.

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2. L’Oreal Voluminous Mascara

This mascara launched in 1990 and it was quick to become a favorite amongst beauty fans looking for long, full lashes. Claiming to give lashes the appearance of 5 times their natural thickness, this formula goes on super easy, thanks to the streamlined wand design.

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This mascara has proved itself a mainstay in many makeup bags, and since its launch, L'Oreal's launched several different colors to play with. I myself am especially fond of the blue and purple mascaras if I just want to get a little playful with my makeup!

"I have tried other mascaras in the past but I find this one is the best for me. I have been using it for years," one reviewer wrote on Amazon. "I now find it difficult to to buy at the drug stores so I order it through Amazon. It goes on easily, dries quickly and does not flake. I wear the burgundy because I have green eyes."

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3. Clinique Black Honey Almost Lipstick

You probably recognized this one super quick. Clinique's Almost Lipstick in the shade Black Honey is renowned since it's said to be universally flattering and totally nails the natural look! Though it first hit the market in 1989, it's had an undeniable resurgence in the past couple years, further proving its iconic status.

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“My grandmother took me to a Clinique counter when I was 13 and bought me a lipstick and some eyeshadow. I used them until they were gone," one Redditor reminisced. "The only Clinique item I've used since then is Black Honey, which is in my bathroom today.”

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4. Benetint Liquid Lip & Cheek Stain

This beloved Benefit product hit shelves back in 1976, though it wasn't originally intended for use on the lips and cheeks. 👀 Benefit revealed that it was actually formulated for exotic dancers to use on their nipples to make them stand out!

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Since its introduction, it's been a great pick to reach for to add a natural flush to the cheeks and make the lips a bit bolder. Benefit's launched several different shades over the years to join the OG "rose" one.

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5. Max Factor Panstik Foundation

This "old school" makeup product was one of the first foundations that came in a convenient stick form. It launched in 1947, but you can still find it today! This creamy product is noticeably full-coverage and leaves a silky-matte finish once it's applied. A little truly goes a long way.

“I grew up in the 90s and remember using the Max Factor Panstik makeup. I can still remember the scent," one Redditor wrote. "It was a really great product for its time and I used it like a concealer.”

“I have this! What I like about it is it’s quick to apply when I don’t have the energy for liquid concealers," another Reddit user said. "The colour range isn’t impressive though.”

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6. Revlon Super Lustrous Lipstick

Hitting the market back in 1957, it didn't take long for the Lustrous Lipstick from Revlon to become a cult classic. Many shades that the company developed in the latter half of the 20th century are still around today – several makeup fans on Reddit mentioned shades like Cherries In The Snow, Toast Of New York, Wine With Everything, Fire And Ice, and Sandalwood Beige are still their absolute favorites!

"Fire And Ice is one of my favourite lipsticks. It’s a wonderful bright corally red/pink..." one Redditor said. "It dates from the 50s. It’s quite nice to think I’m wearing the same colour as girls who were listening to Elvis.”

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7. C.O. Bigelow Rose Salve

This might just be the most old school of all the "old school" makeup products mentioned here. This rosy skin salve was introduced way back in 1838 to heal dry, cracked skin in need of hydration – lips, face, hands, and body included. It's crafted the same way it was back in the 1800's, with rose extract to calm irritation, and lanolin, cotton seed, and jojoba oil to moisturize. The company also sells lavender, mint, and vanilla varieties in addition to the OG rose.

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"I've been using C.O. Bigelow lavender salve for years and still love it. I rub it into my cuticles in the winter, spread the excess around my hands and top it with a layer of hand cream to seal it in," one Amazon reviewer wrote. "It works great to keep my skin from drying out and cracking and the lavender scent smells natural and not fake."

"Love this product! Worth every penny," another Amazon user said. "Use it on my lips, face and hands. Softens and is non greasy. My all time favorite product in my beauty stash!"

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Everybody raise your Kir Royale cocktails because Emily in Paris has been renewed for season 5! (And it looks like she might be trading some of her cocktails for espresso). The official Emily in Paris & Netflix Instagram accounts made the announcement on September 16 with a video of Lily Collins sipping some espresso on a rooftop.

"There's no place like Rome," Lily says with a wink. And, to be frank, we have to agree. I didn't think Emily in Parisseason 4 (or its fashion) could get any better after that Part 1 ending, but taking our favorite Parisians to Rome turned out to be a fantastic move — and not just because it introduced us to Marcello.

But sadly, we have to say au revoir to one of the most iconic Emily in Paris characters ahead of season 5. Keep reading for everything you need to know.

Keep reading for everything you need to know about Emily in Paris season 5 — including who is (and isn't) returning.

Who's in the Emily in Paris season 5 cast?

Netflix

A more fitting question might be "Who isn't in the Emily in Paris season 5 cast?" because Camille Razat won't be returning as Camille. "Characters can come in and out of a series, but you don’t necessarily have to see them," Darren Star told TVLine. "But again, [Camille's] part of the world of the series. I’m not sure how soon we’ll see her, but it doesn’t mean, again, that we won’t be seeing her."

But don't worry! We'll see all our other favorite cast members returning, including:

  • Lily Collins as Emily Cooper
  • Eugenio Franceschini as Marcello
  • Lucien Laviscount as Alfie
  • Lucas Bravo as Gabriel
  • Ashley Park as Mindy Chen
  • Philippine Leroy-Beaulieu as Sylvie
  • Samuel Arnold as Julien
  • Bruno Gouery as Luc
  • William Abadie as Antoine Lambert

When is Emily in Paris season 5 coming out?

Carole Behtuel/Netflix

We don't have an official Emily in Paris season 5 release date yet, but Deadline confirms the show begins production in May and will release on Netflix in 2025!

What is Emily in Paris season 5 about?

Giulia Parmigiani/Netflix

The Emily in Paris season 4 finale changed everything when Emily decided to stay in Rome and head up an Italian office for Agence Grateau. But, don't worry French fans. Darren Star promises we'll see her in the City of Love again, telling The Wrap, "definitely we’re not leaving Paris behind.”

And after Gabriel realized how much he wants to be with Emily in the season 4 finale, it looks like season 5 will feature even more of the show's signature relationship drama. "I think [Gabriel] realized that he wasn’t even aware of the fact that [Emily] left and how disconnected they’d become," Star continues. "He’s met the guy; he realizes the circumstances under which they met, and I think he just didn’t understand how fast things had moved between them."

But as much as we love to see Emily and Gabriel together, Lily Collins is excited to explore a Emily and Marcello. “Marcello is a whole other adventure that we want for Emily because we ultimately want Emily to be able to have a better work/life balance,” she tells TUDUM. “We want to have Emily be able to smile without condition. We want to see her beyond her vacay mode. And he comes at that perfect time.”

Where is Emily in Paris season 5 filming?

Netflix

Emily in Paris season 5 will pick up the end of the season 4 storyline, which means we'll see them in both Rome and Paris this year!

Is there a season 5 for Emily in Paris?

Stéphanie Branchu/Netflix

Yes, Emily in Paris season 5 is coming to Netflix. "We’re thrilled with the incredible response to this season of Emily in Paris and excited to return for a fifth to continue Emily’s adventures in Rome and Paris!" creator Darren Star tells TUDUM.

The renewal comes as no surprise considering season 4 held Netflix Global Top 10's top spot and received almost 20 million views in four days.

What do you want to see in Emily in Paris season 5? Let us know on Instagram!

This post has been updated.

By now, we all know that e.l.f. has mastered the art of high-quality makeup products at drugstore prices. But as they grow their collections, which are truly the best of the best e.l.f. products out there? Our team of beauty-loving editors has a few in mind, especially after testing what e.l.f. has to offer. These 5 e.l.f. finds undoubtedly belong in your everyday rotation – plus, they’re all under $10!

Scroll on to discover our top 5 tried-and-true e.l.f. products!

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1. e.l.f. Power Grip Primer

This gel-based primer does such an impressive job at hydrating your skin, all while still serving as a surface for your makeup to stick to.

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The formula is fully clear, so it's friendly for all skin tones. Plus, it retains a slightly-sticky feel after applying it, allowing subsequent foundation, concealer, and powder to stay put all day long.

Jasmine Williams

"It's really great for dry, oily, and combination skin which explains why my skin feels immediately hydrated after I use it," Brit + Co Staff Writer, Jasmine, writes in her review of the e.l.f. Power Grip Primer. "I usually purchase two at a time because I know it won't take long before I run out of this primer."

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2. e.l.f. Hydrating Camo Concealer

This $7 concealer boasts a satin finish that helps you achieve the most natural of natural makeup looks. It leans on the side of hydrating, which we always prefer.

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Plus, it's shoppable in a whopping 23 different shades. The option to browse a wide shade range is just another thing we love about e.l.f.!

Chloe Williams

Brit + Co Entertainment Editor, Chloe, has only good things to say about the e.l.f. Hydrating Camo Concealer:

"It's not too heavy but it still has good coverage," she said. "It's also the perfect balance for me between matte and super dewy, neither of which i'm a huge fan of so the middle ground is great. Super easy to blend."

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3. e.l.f. Wow Brow Gel

While many brow gels simply add color, this $5 one also volumizes them. The wax-gel hybrid formula is infused with tiny fibers that just add that extra oomph you may be searching for. The packaging is also really seamless and easy to use, according to Brit + Co Affiliate Writer, Meredith.

"I reach for this brow gel nearly everyday," she added. "My eyebrows are already pretty thick, but I find that it gives them a boost when I want that. When I'm not using a clear brow gel, I'm using this e.l.f. one in a brunette shade that's not too bold."

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4. e.l.f. No Budge Retractable Eyeliner

With a convenient retractable design, this $5 eyeliner packs a punch with a very smooth, creamy, and ultra-pigmented formula.

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Available in three shades, it's also smudge-proof and waterproof. Whether you wear it on your lash line or waterline, you'll be surprised by its staying power!

Jasmine Williams

In fact, Brit + Co Staff Writer, Jasmine, awarded this pick as the best drugstore eyeliner in her review. It survived a single crying session, and she knew it'd be a fave ever since.

"This eyeliner deserves its own spotlight," she writes.

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5. e.l.f. Glossy Lip Stain

Okay, e.l.f. with the innovation! While most lip stains on the market these days are either draw-on markers or funky peel-off formulas, this $6 tube comes in gloss form, which makes it incredibly easy and intuitive to use. Thus, it brings shine and long-lasting color.

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After drying down, this glossy lip stain leaves a very natural and hydrating wash of color. It's currently available in 7 shades on Amazon right now.

Meredith Holser

After testing several viral lip stains, Brit + Co Affiliate Writer, Meredith, ruled this e.l.f. pick the absolute best one.

"I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips," she writes in her review. "What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish."

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

As much as I've written about Reese Witherspoon's book club, you'd think I was on a first name basis with her (wishful thinking)! But, the truth is that it's the reason I rediscovered reading for fun. As informational as books can be, there's also joy, anguish, fear — and even spicy romance — to lose ourselves in. I'm become a firm believer in holding on to things that bring us joy so if your book stash is overflowing, you're going to love what Reesehas chosen for readers!

Learn more about Reese Witherspoon's 2025 Book Club picks!

May 2025

Bookshop

Great Big Beautiful Life by Emily Henry (April 22, 2025)

Reese's book club deserves a huge round of applause for choosing Emily Henry's Great Big Beautiful Life as its May pick! We've covered it so much on-site, plus we even chatted with the author herself last year and learned more about her creative process. Just like in her novel Happy Place, Henry brings her same magical energy to a new mysterious storyline.
Readers will get to know writers Alice Scott and Hayden Anderson as they compete for heiress Margaret Ives' approval. The stakes are high because only one of them will get the chance to write her biography, pitting Alice and Hayden on opposite sides of the playing field. But as sparks continue to fly between them and Margaret's omission of truths pile up, they'll discover there's more to the story than they initially thought.

April 2025

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All That Life Can Afford by Emily Everett

Considered one of our most-anticipated new books in April, All That Life Can Afford grapples with one young woman's experience with a fast-paced life filled with classism. It begins with an introduction of Anna and her love for the "beautiful" London. Based on glossy images in Library books, she's convinced that's the place she needs to be. But she's sorely disappointed when she arrives to find a gloomy place that mirrors life in her hometown.

Before long, Anna's swept into the luxurious life of the Wilders as their daughter's tutors and begins experiencing the glitz she thought London would give her. From parties to two attractive pursuits, she's living a life that many dream of...until she begins to struggle under the crushing weight of portraying a "rich and famous" lifestyle" that doesn't match her background.

March 2025

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Broken Country by Clare Leslie Hall

Beth and Frank seem like they have it all on the surface of their marriage, but that's only because they've been avoiding a huge elephant in the room. Bliss seems like a wonderful place to stay, but Frank's brother commits a crime that stirs up the presence of Gabriel Wolfe. He's the man that used to make Beth's heart beat so long ago, but she swore him off after their romance ended in heartbreak. But now he's back with a son named Leo who feels familiar to Beth.

It doesn't take long for Beth and Gabriel to start interacting, but it comes with painful memories that threaten her marriage with Frank. There'll be a reckoning soon enough, forcing Beth to make peace with her past, present and future.

February 2025

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Isolaby Allegra Goodman

When readers are first introduced to Marguerite, she's an heiress who has a promising future ahead of her. With barely anything to worry about, she enjoys a sweet childhood until she becomes an orphan under the care of a reckless man. Not only does he seize the inheritance that was intended for her, he also behaves cruelly and leaves her stranded on an island.

Facing perilous weather and other unspeakable things, Marguerite learns how to survive with "faith the size of a mustard seed."

Reese Witherspoon says, "This is easily one of my favorite historical fiction reads yet," (via Instagram).

January 2025

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The Three Lives of Cate Kay by Kate Fagan (New Release)

Cate Kay's a literary genius who's cracked the code of keeping readers engaged in her written work. She's also secured a film franchise that's made fans go wild. But, no one's ever seen Cate Kay or talked to her. She's an enigma on purpose.
You see, 'Cate Kay' and her bestie Amanda made plans to live lavish lives in California. They were so sure everything would work out until something awful happens that forces 'Cate Kay' to leave her real identity behind.

It's not until something forces her to make peace with where she comes from that 'Cate Kay' decides it's time to stop running from who she is.

Reese Witherspoon says, "Have you ever felt like you were living more than one life? That’s exactly what Cate Kay is grappling with in our January pick, The Three Lives of Cate Kay by @KateFagan3. She’s a literary sensation, the face behind a blockbuster film trilogy, but her life isn’t what it seems. This story swept me away with its big dreams, love, and unexpected twists," (via Instagram).

Visit our storefront to check out more of our top book picks!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

MAJOR The Last of Us season 2 spoilers ahead!

If you thought The Last of Us season 2 couldn't get more dramatic than its premiere, then you'd be wrong. Season 2 primes us for some emotional drama by showing just how much Ellie (Bella Ramsey) and Joel (Pedro Pascal) are at odds, and throwing Abby (Kaitlyn Dever), who's seeking revenge on Joel for her own father's murder, into the mix shatters everything.

The Last of Us season 2, episode 2, "Through The Valley" is already being heralded by social media users as one of the best episodes in TV history. But it's definitely memorable for one specific reason: the episode killed off Joel, played by Pedro Pascal.

Let's talk about what the heck just happened with Joel Miller (Pedro Pascal) in The Last of Us season 2.

Does Joel die in episode 2?

Liane Hentscher/HBO

Joel Miller (played by Pedro Pascal in the hit HBO show) dies in The Last of Us season 2, episode 2. "People are going to be upset. That's sometimes how good drama goes," executive producer Craig Mazin tellsUSA Today. "This was something that was always meant to happen. So much of the first season was, in a weird way, leading to this moment. And it's upsetting."

The horrifying moment comes after a blizzard — and some infected — put Abby, Joel, and Dina (Isabela Merced) on a collision course. After they rescue her from the aforementioned infected, Abby brings the two Jackson residents back to the lodge in the mountains where her group is hiding. Meanwhile Jackson, dealing with its own infected attack, burns in the distance.

Joel's anxious to return to town, but he's got bigger problems: Abby recognizes him as the man who killed her father (and wiped out the Firefly hospital) and, after putting Dina to sleep, Abby takes out five years' worth of anger and devastation on him with a golf club. Yeah. I can't believe it either.

But even more horrifying is when Ellie finds the lodge and bursts into the room. When she begs Joel to get up, there's a moment when you can see a beaten Joel start to lift himself up from the ground before Abby uses the now-broken golf club to kill him. I hope Ellie holds onto this moment and knows Joel was willing and able to do whatever it took to keep her safe!! I will scream about them forever!!

As Abby's group leaves, Ellie swears she'll kill them, and "you can't help but believe it is absolutely true," Craig says. There's a truly devastating shot of Ellie lying over Joel's body in the empty room that parallels her nursing him back to health at the end of season 1, episode 7 and I don't know if I'll ever get over it.

Why was Joel killed off?

In addition to being literal retribution for the death of Abby's father, Joel's death is a catalyst for Ellie's journey throughout the rest of the season as she grapples with revenge, grief, and anger. "Loss is kind of how this story functions, so this was largely preordained," Craig continues.

And yes, Pedro was aware of this devastating scene when he signed up for the life-changing role. "When I talked to Pedro the first time, I said, 'This is how this will go,'" Craig says. "I wanted him to know that we're not going to do this for seven seasons with you in that spot. We're going to do a season, and if it goes well and there's a second season, this will happen."

What happens to Ellie after Joel dies?

Liane Hentscher/HBO

The trailer for the rest of The Last of Us season 2 shows that Ellie and Dina aren't giving up until they enact their own revenge on Abby and her group. The two women are headed for Seattle and they're up against infected, the militia, and everything else this post-apocalyptic world has to throw at them.

But even though Joel's gone for good, Pedro isn't. We're in for plenty of flashbacks that fill in those five years between seasons 1 and 2!

Tune into new episodes of The Last of Us season 2 on HBO and Max Sundays at 9 PM ET to see what happens next.

The story's not over yet! Here's the last news on The Last Of Us Season 3.