How to Master the No-Makeup Makeup Look, According to Pixiwoo

Best hyaluronic acid formula: CoverGirl & Olay Simply Ageless 3-in-1 Liquid Foundation

Pros: Infused with Olay skincare like niacinamide, a hyaluronic complex, and vitamin C, good coverage, smooth application

Cons: Customers have noted that the shades can run darker than what's noted on the packaging

Promising review: "This product is amazing. It truly provides full coverage. It makes my skin look flawless. No cakeiness and foundation seems creamy and good quality. Not super lightweight but that's ok with me."

Best SPF formula: L'Oreal Paris Age Perfect Radiant Serum Foundation

Pros: Higher sun protection than other options at SPF 50, includes vitamin B3 and a hydrating serum to better complexion

Cons: Some users noted the formula can feel oily

Promising review: "I found my holy grail. Years and years, probably hundreds of dollars later, my Goldilocks foundation is cheap, available and even includes a high SPF. Why I waited so long on this L’Oréal winner, I don’t know. My mature dry skin loves this one. Never settles in lines or texture and lasts all day. Medium coverage and so easy to apply with brush, fingers or sponge. Very natural finish but not dewy."

Best antioxidant formula: Neutrogena Healthy Skin Liquid Foundation

Pros: Includes vitamin E, feverfew (known for calming properties), and natural soy to enhance skin

Cons: Poor shade range, formula can be thicker than others but "dries right away and covers very well."

Promising review: "Finally found a foundation that looks natural with a good match to my skin. I read an article on a celebrity who uses it so I decided to give it a try. I dot it all over my face and use a makeup brush to stipple it first and then swirl. It’s buildable so you can start slow. I love how it looks on my mature skin. Doesn’t settle or look dry."

Best on-the-go formula: Maybelline Instant Age Rewind Eraser Foundation

Pros: Packaging makes it easy to travel with and apply, buildable coverage, blurring applicator

Cons: Some users noted the formula can feel oily, leading it to fade quickly

Promising review: "So easy to apply, can be blended with fingertips or makeup brush, really excellent coverage! No strange smells and doesn't irritate my skin (and I'm very sensitive, in the past had to use hypoallergenic brands). Have reordered and will not try any other brands going forward. It's funny because it's been 55 years since I used a Maybelline product, spent years paying for upscale brands, and now they've finally got it right!"

Best long-wear formula: Revlon 3X Age Defying Foundation

Pros: Claims to work as a moisturizer, serum, and primer all in one, easily buildable

Cons: Sun protection is very low at SPF 20, poor shade range

Promising review: "I have dry mature skin. This is perfect for me. I like how it looks natural... I don’t use my moisturizer when I use it…it’s like using moisturizer. I cleanse, tone and then apply with a kabuki brush. A+"

Best dewy formula: Maybelline Fit Me Dewy + Smooth Liquid Foundation

Pros: Adds a luminous finish, oil-free formula

Cons: Sun protection is very low at SPF 18

Promising review: "An older friend with beautiful skin told me she used Maybelline Fit Me Dewy, so I tried it. It works better with my aging skin than many more expensive brands of foundation I’ve tried. Despite being light as a feather, it has fairly good coverage for blending out dark spots or splotches, [so] I sometimes use a concealer for under eye circles, too. There is a great range of colors, so it’s easier to get a good match."

Best buildable formula: Covergirl Advanced Radiance Age Defying Foundation

Pros: Reduces fine lines and imperfections, cruelty-free formula

Cons: Some customers have noticed discrepancies between this product's shade names and the rest of Covergirl's foundations and that it can be cakey on the face, but only with a heavy hand

Promising review: "When I started to develop fine lines around my eyes I found the mineral powder foundation settled into them and made me look older. (I'm now mid 40s). This foundation provides a medium to full coverage (depending on amount used) which I like but still looks natural. It is very creamy, feels light, and does not settle into my fine lines. It doesn't feel like I'm wearing makeup."

Best subtle splurge: IT Cosmetics Your Skin But Better CC+ Cream

Pros: Great coverage, multi-tasking product with hyaluronic acid, niacinamide, vitamin E, and SPF

Cons: On the more expensive side (this travel-size version is $22)

Promising review: "I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway... I LOVE this product and for me it lives up to all the hype."

1. The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner
   
2. A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner
3. A waterproof wonder: Milani Stay Put Matte Eyeliner
4. For the more detail-oriented: NYX Epic Ink Liner
5. A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Okay, what's the tea on the best eyeliner?

The best drugstore eyeliner I've been using is by none other than e.l.f. Cosmetics. I've talked about their amazing Power Grip Primer (a dupe for Milk's Hydro version), but this No Budge Retractable Eyeliner deserves it's own spotlight. I've tried other brands that I thought were good, but a funny incident that counted as an early pregnancy sign is what earned this one's place in makeup kit.

I usually never cry while watching sad movies, but a random movie night in May 2020 ended with me running into the bathroom and bursting into tears over a distressing scene. My fiancé and I were still in the dating phase, so he was confused about what happened, but luckily made sure I was okay. He even commented on the fact that my eyeliner wasn't running down my face which I filed in the back of my mind.

So, how is it so different from other eyeliners you've tried?

I'm glad you asked! e.l.f's No Budge Retractable Eyeliner is considered to be the "ultimate eye pencil" because it's not only waterproof, but it's also retractable. I don't know about you, but I'm not a fan of sharpening eyeliners. It's a personal preference that's led me to something that feels super easy to use.

The other thing I like about it is how smooth it glides onto my water line. I've poked myself in the eye more times than I'd like to admit, but haven't had that problem with this product. It's also incredibly pigmented so I get an amazing color payoff that frames my brown eyes perfectly.

I'm fairly light-handed while applying it because I love a 'softer' look, but you can apply as much pressure as you're comfortable with!

You know I have to ask: how do other customers feel about the best drugstore eyeliner?

With other 22,000 reviews on Amazon, this eyeliner has a 4.4 rating where over half of the reviews have given it 5 stars. Why?

• "I love with this eyeliner that it can be a very thin line or a heavy line. You can smudge it and make it very soft. It's very very workable and I love it!"
• "This is very easy to use. It's reasonably priced and I can't tell that it's a cheaper product than those you would find at Sephora. I will definitely be purchasing again."
  
• "As a 77 year old woman, eye area can be sensitive and I like this eyeliner because it is a softer texture and does not make me stretch my eyes"
• "For a few dollars, I purchased the Elf eyeliner and it is marvelous! It has the richest pigment! Truly, it is a ten, and 'less than ten dollars' and most importantly, cruelty-free!"
• "I finally found an eyeliner that doesn't smudge ! I have hooded eyelids and really struggle with makeup coming off because of the way my eyes are shaped. I wore this eyeliner for a wedding and I didn't have any smears! I loved the color too."
• "Love this Eyeliner! It's perfect and lasts a long time. My new favorite. My other go-tos were letting me down. This is perfect! Goes on smooth, lasts all day, looks good. Worth it!"

Shop The Best Drugstore Eyeliner Here!

The best drugstore eyeliner: e.l.f. Cosmetics No Budge Retractable Eyeliner

Hopefully the above raving sealed the deal for you on this amazing eyeliner!

More Drugstore Eyeliners I Recommend & Why

A smudge-proof, felt-tipped favorite: wet n wild Mega Last Breakup Proof Liner

If I wasn't such a fan of a pencil formula, this breakup proof liner would be my go-to. Someone on wet n wild's marketing team knows breakups and tears go together like two peas in a pod so why not create something that's smudge-proof? You won't experience any flaking or cracking with this product either, just 16 pure hours of sharp lines that could do damage if your ex dared to look in your eyes.

A waterproof wonder: Milani Stay Put Matte Eyeliner

This eyeliner's bottle lets you know how long you'll be able to wear it which is an added bonus IMO. There's up to 17 hours of waterproof liquid-to-matte formula in this teeny bottle which says a lot. Ever heard of the saying, "Big things come in small packages?" If not, meet the eyeliner that proves how accurate this statement is.

For the more detail-oriented: NYX Epic Ink Liner

Waterproof and liquid liner may not sound like they go together, but NYX has taken great care to make sure they do. Most customers on Amazon end up keeping it which lets you know how good it is, but I don't mind convincing you a little more.

It has a precise tip to help you achieve the cat eye you've been trying to master for years and dries to a matte finish. Just be mindful not to poke yourself in the eye because it's not as forgiving as a pencil formula!

A runner-up pencil pick: Maybelline TattooStudio Eyeliner Pencil

Clearly I just said I don't prefer eyeliners that to be sharpened, but I'll only make an exception if the pencil doesn't have a sharp point in the package. You'll still get the same smooth application as e.l.f's No Budge version, but Maybelline promises to give you up to 36 hours of wear with this product. I haven't worn makeup beyond 24 hours so I can't vouch for that, but it lasts throughout a school or work day.

Little Luxuries

Even on a budget, we love to treat ourselves to a little bit of fancy. Think plush throws, high-thread-count bedding, or a curated collection of decadent candles. This trend celebrates everyday indulgences by incorporating small, meaningful upgrades into your home. Statement lighting and mirrors like this Sarah Sherman Samuel Rook Mirror; handmade pottery; even small touches, like gold-rimmed coupe glasses or elegant trays for organizing your essentials, that elevate the ordinary. This is all about feeling sophisticated yet totally cozy.

Individual Expression

Individual expression embraces personal style over following trends. More people will look within for their home decor style, celebrating unique, curated spaces filled with meaningful pieces, like vintage finds, DIY projects, and bold color choices. It’s about telling *your* story through design and turning your home into a one-of-a-kind reflection of your personality, passions, and experiences.

Elevated 70s Vibes

Wood drenching is back from the '70s with a more grown-up look. Resurfacing are elevated designs and quality woods with '70s decor like sleek chrome lamps, shag rugs, chenille, and burgundy. Disco lamps optional.

Return Of Post-Modernism

CB2 Bodene Ivory Resin Coffee Table

Inspired by 1980s post-modernism, AKA "the designer decade," everything from coffee tables to sofas are coming out with unique shapes and unexpected designs. Look for more sculptural pieces that play together with a still-minimal vibe.

Asymmetrical Rugs

Etsy Handtufted Irregular Shaped Rug

Hopping on the curve trend are rugs in 2025. Play with your wooly shapes for a more organic look.

Intentional Design

As more people become concerned about climate change, WGSN expects 2025 will bring more services that help us reuse and repair. Things like refillable beauty products, climatarian cuisine (food chosen based on its carbon footprint), and products and services that encourage DIY, resale and repair will be big in 2025. Choosing quality pieces that will stand the test of time and even incorporating vintage pieces for their uniqueness and sustainability factor will be part of this trend.

Warm Neutrals Paired With Deep Blues + Blacks

Ruggable Laine Ivory & Natural Tufted Rug

Warm neutrals like chalk, oat milk and taupe are colors that we'll see more of for versatile home decor. But don't worry, color will be back in a big way too. Organic greens like kelp and emerald, oxblood, clay, sepia, and terracotta will add some richness while soothing pastels like glacier blue and mellow peach, plus flashes of brights like pink and teal, will also grace our 2025 homes.

Color + Pattern Drenching

Color drenching will remain a strong trend in 2025, with bold, saturated hues covering entire spaces for a cohesive, dramatic effect. Layering patterns on patterns will also make a statement, as wallpaper and fabric work together to bring texture, character, and a fresh canvas to your space.

Statement Ceilings + Tile

Rebel Walls Bruno Sand Wallpaper

The fifth wall is having a moment, with everything from wallpaper and painted stripes to statement chandeliers adding unexpected flair overhead.

Zen Dens

Crate and Barrel Sogno Chaise Lounge

2025 is all about comfort. Think plush, deep sofas, curvy chaises, and furniture with sweater-like textures, creating cozy nooks and rooms you’ll want to sink into with a good book or enjoy chats with your friends and family.

Sensorial Homes

WGSN forecasts a rise in sensory-driven decor for 2025, so products that soothe our senses. Think ASMR-inspired products like virtual sound baths to enhance focus, mood-boosting products that align with color psychology, robotic scent diffusers, experiential showers and chromatherapy.

Discreet Design

Tech and aesthetics don't always play well together, but that’s set to change. Expect more discreet tech products and kitchen appliances designed to blend seamlessly with decor. Look for natural materials, soft textiles, minimalist shapes, and inviting colors, along with clever design solutions that conceal tech — like photo frames that double as phone chargers.

"More and more people are choosing to live in smaller spaces or want to use rooms for multiple purposes. Multi-functional pieces will be growing in popularity, including hidden storage options or transformative furniture," says Li.

Biophilic Design

Research shows that plants can actually make us happier, so why not design our homes around them? In 2025, expect to see smart gardens with sensor-regulated watering, furniture with built-in planters, and nature-inspired decor. It's all about bringing the outdoors in, and the indoors out.

Outdoor Glamour

Outdoor spaces are becoming true extensions of our homes, with features like al fresco kitchens, plunge pools, outdoor showers (#goals), and cozy outdoor rugs and sofas made with durable, weather-resistant fabrics for fully functional spaces to enjoy most of the year.