Ladies, it’s time to shake up your makeup routine. We’ve talked about prepping your skin for winter and indulging in non-PSL beauty products, and now it’s time to swap out your classic red lip for a darker hue. And we know you’ve spent weeks (maybe months) searching for that perfect shade, but we’ve got 22 bold plums — an array of spot-on vampy crimson-meets-purple hues — straight from your favorite celebs to make it easier for you to choose your signature high-fashion tube. And once you find your deep violet S.O., we’ll bet you’ll be wearing it — day and night — with great aplumaplomb.
1. Emma Watson: If you’ve got fair skin, there’s a shade of plum for you, too. As the face of Lancôme, Emma’s wearing Rouge in Love in Berry in Love ($29). To polish off the look, apply highlighter right above the bow of your lips. (via Beauty Geek)
2. Beyoncé: Take a cue from Queen Bey’s look from the “Haunted” video and rock a sparkly silver smokey eye with a glossy plum lip, with MAC’s Diva ($16) topped with a clear hi-shine gloss. Check out this YouTube tutorial to get a goth-glam look. (Image via Bright)
3. Minka Kelly: Take it from Minka: if you’re rocking a bold lip, you don’t want to upstage it with heavy eyes or cheeks. Opt for white lined eyes (but don’t be afraid to layer on some falsies) and a shimmery shadow for a fresh faced look. Tom Ford Lipstick in Bruised Plum ($50) is perfect for evening. And don’t even get us started on her braided red carpet updo. (via Glamour)
4. Rihanna: We were stoked to hear RiRi hopped back onto Insta a few weeks ago, mainly to see her BTS makeup and fashion looks before she hits the red carpet. To get Rihanna’s signature bad girl look, use a lip brush to outline your lips for a perfect pout, then paint on the desired amount of color — a blackberry shade like Buxom’s Full Bodied Lipstick in Menace ($21) — to fill it in. (via Daily Mail)
5. Mindy Kaling: Our favorite funny gal can rock a dark lip day or night, and we want to copy both! For daytime, try Burt’s Bees Tinted Lip Balm in Red Dahlia ($7) and once the sun goes down, rock the Mindy-approved Tom Ford Lipstick in Black Orchid ($50) — it’s the shade she’s rocking on the red carpet here. (via Byrdie; Image via POPSUGAR Beauty)
6. Rooney Mara: Sport a slicked back ‘do and a center part like Rooney to showcase that darker pout. Contour your cheeks with bronzer and fill in your brows to create balance. With a few swipes of Iman Luxury Moisturizing Lipstick in Mahogany ($10), you’re set. (via Vogue)
7. Lorde: She was just 16 when she broke out on the music scene, and now we want to rock a dark lip to feel like one of the cool kids. Naturally, Lorde’s going with a shade from her MAC collection, and you can too with this shade of aubergine in Heroine ($16). (via LX Edit)
8. Lily Collins: No contest, Lily’s got the best brows in Hollywood. But in this shade of plum, she’s got just as enviable lips, too. To get the vampy look, try Shiseido Lacquer Rouge in Hellebore ($25), which has a formula that actually improves dry, peeling lips the more you use it. (via Nifty Beauty Tips)
9. Khloe Kardashian: Khloe decided to wrap herself in red for the red carpet at this year’s Oscars, and we’re loving it. The shimmery sunset eye, the contoured cheeks — it’s a winning look, for sure. Mimic this look with a combination of a blackened red lip pencil like OCC Cosmetic Colour Pencil ($16) + Black Dahlia Lip Tar ($18). (Image via Glamour UK)
10. Kerry Washington: We can’t wait for the nail biting winter finale of Scandal coming up, and to celebrate Olivia Pope’s affinity for ginormous glasses of fine red wine, we’ll sport a vampy bold lip. Kerry’s makeup artist, Carola Gonzales, revealed her Oscars lip look: prep lips with Neutrogena Revitalizing Lip Balm ($8), layer on Giorgio Armani Rouge d’Armani Lipstick in #609 Plum ($34) and top it off with Neutrogena MoistureSmooth Color Stick in Rich Raisin ($8) to add sheen. (via Beauty Editor)
11. Katy Perry: If you’re rocking a non-traditional hair hue, you’re bound to try anything when it comes to beauty. Keep it rosy on the cheeks like Katy for that flushed winter look and swipe on NARS Velvet Matte Lip Pencil in Train Bleu ($25). (Image via Lovely Rita)
12. Kate Bosworth: Apparently we need to find a party dress to match our dark lips. Get Kate’s pout with L’Oreal Paris Infallible Le Rouge Lipcolor in Everlasting Plum ($10) or NARS Audacious Lipstick in Liv ($32). (via Pretty in Peplum; Image via Style on the Street)
13. Jennifer Lawrence: Dark lip color and flaky lips do not mix. Be on the lookout for a hydrating formula for a smooth surface. Try Dior Rouge Dior Lipstick in Prune Daisy ($34) to get JLaw’s show-stopping red carpet look. (via Shape)
14. Selena Gomez: We’re loving Selena’s take on a winey smoky eye, warm cheeks and matching mani to go with a rich plum lip. (And that messy french braid? Forget about it.) Try Urban Decay Revolution Lipstick in Venom ($22). Bonus, there’s a lip pencil ($20) to match. (via Hollywood Life; Image via Posh24)
15. Blake Lively: A celeb who admittedly doesn’t work with a wardrobe stylist but pulls off the most incredible looks on the red carpet (and in life) — is there anything Blake can’t do perfectly? Channel art deco glam with Top Shop Matte Lip Bullet in More Than a Woman ($13). After you’ve lined and filled your lips, you’ll want to make sure that color stays put. Don’t forget to blot with tissue and dust a bit of translucent powder to make it kiss proof. (via Rare London)
16. Vanessa Hudgens: Wowza! Vanessa shows us that a bold lip can play with an ultra-intense smoky eye. Beauty vlogger Teni Panosian uses NYX Retractable Lip Liner in Plum ($5) to keep the Lorac Alter Ego Lipstick in Dominatrix ($16) to create a similar look. (Image via POPSUGAR Beauty)
17. Emma Stone: A dark pout really pops on picture perfect porcelain skin. If you’re an edgy goth-glam bride who’s rocking a black wedding dress down the aisle, take note. Use Rimmel’s Lasting Finish Kisses Lip Liner in Coffee Bean ($4) to define your lips. Then fill them in with Rimmel London Kate Moss Lasting Finish Lipstick in 011 ($6) for a high shine look that’ll last the whole night. (via New York Girl Style; Image via Chez Noelle)
18. Jessica Alba: Quite honestly, Jessica’s Instagram is a beauty and fashion lover’s dream. But we’ll take a break from trying to figure out which filters make her so drop-dead gorgeous all the dang time to copycat her ombre plum lip. We’re springing for Smashbox’s Be Legendary Lipstick in Plum Scene ($20). (via Refinery 29)
19. Julianne Hough: Not quite ready to add lipliner to your routine but looking to upgrade your tinted balm? With a moisturizing sheer lipstick, you won’t have to sacrifice the color payoff. Go for Bobbi Brown’s Sheer Lip Color in Black Plum ($26). (via Beauty Editor)
20. Rose Byrne: You don’t have to shell out the big bucks to get this look. Head to the drugstore and grab a tube of Revlon ColorBurst Lipstick in Plum ($10) for a featherweight wash of color. This formula goes on so smooth you won’t even feel it. (Image via Style Bistro)
21. Kate Hudson: Kate is one of our role models for effortless beauty, and we’re loving her Cali-girl take on a vampy lip. Make your cheeks pop with bronzer and amp up your lash line by lining the waterline of your upper eyelids and applying a volumizing mascara. For the lips, go with NYX Cosmetics Simply Vamp Lip Cream in Enamored ($7). (via Glamour)
22. Miranda Kerr: Not a fan of the matte look? Dabbing a touch of gloss in the center of your lip makes them appear fuller. For va-va-voom lips with major color payoff, pick a high-pigment gloss like Stila Stay All Day Vinyl Lip Gloss in Merlot ($24). (via Beauty Editor)
Will you try a plum lip for the holidays this year? Tell us in the comments!