22 Celeb-Approved Plum Lipstick Looks

Ladies, it’s time to shake up your makeup routine. We’ve talked about prepping your skin for winter and indulging in non-PSL beauty products, and now it’s time to swap out your classic red lip for a darker hue. And we know you’ve spent weeks (maybe months) searching for that perfect shade, but we’ve got 22 bold plums — an array of spot-on vampy crimson-meets-purple hues — straight from your favorite celebs to make it easier for you to choose your signature high-fashion tube. And once you find your deep violet S.O., we’ll bet you’ll be wearing it — day and night — with great aplumaplomb.

1. Emma Watson: If you’ve got fair skin, there’s a shade of plum for you, too. As the face of Lancôme, Emma’s wearing Rouge in Love in Berry in Love ($29). To polish off the look, apply highlighter right above the bow of your lips. (via Beauty Geek)

2. Beyoncé: Take a cue from Queen Bey’s look from the “Haunted” video and rock a sparkly silver smokey eye with a glossy plum lip, with MAC’s Diva ($16) topped with a clear hi-shine gloss. Check out this YouTube tutorial to get a goth-glam look. (Image via Bright)

3. Minka Kelly: Take it from Minka: if you’re rocking a bold lip, you don’t want to upstage it with heavy eyes or cheeks. Opt for white lined eyes (but don’t be afraid to layer on some falsies) and a shimmery shadow for a fresh faced look. Tom Ford Lipstick in Bruised Plum ($50) is perfect for evening. And don’t even get us started on her braided red carpet updo. (via Glamour)

4. Rihanna: We were stoked to hear RiRi hopped back onto Insta a few weeks ago, mainly to see her BTS makeup and fashion looks before she hits the red carpet. To get Rihanna’s signature bad girl look, use a lip brush to outline your lips for a perfect pout, then paint on the desired amount of color — a blackberry shade like Buxom’s Full Bodied Lipstick in Menace ($21) — to fill it in. (via Daily Mail)

5. Mindy Kaling: Our favorite funny gal can rock a dark lip day or night, and we want to copy both! For daytime, try Burt’s Bees Tinted Lip Balm in Red Dahlia ($7) and once the sun goes down, rock the Mindy-approved Tom Ford Lipstick in Black Orchid ($50) — it’s the shade she’s rocking on the red carpet here. (via Byrdie; Image via POPSUGAR Beauty)

6. Rooney Mara: Sport a slicked back ‘do and a center part like Rooney to showcase that darker pout. Contour your cheeks with bronzer and fill in your brows to create balance. With a few swipes of Iman Luxury Moisturizing Lipstick in Mahogany ($10), you’re set. (via Vogue)

7. Lorde: She was just 16 when she broke out on the music scene, and now we want to rock a dark lip to feel like one of the cool kids. Naturally, Lorde’s going with a shade from her MAC collection, and you can too with this shade of aubergine in Heroine ($16). (via LX Edit)

8. Lily Collins: No contest, Lily’s got the best brows in Hollywood. But in this shade of plum, she’s got just as enviable lips, too. To get the vampy look, try Shiseido Lacquer Rouge in Hellebore ($25), which has a formula that actually improves dry, peeling lips the more you use it. (via Nifty Beauty Tips)

9. Khloe Kardashian: Khloe decided to wrap herself in red for the red carpet at this year’s Oscars, and we’re loving it. The shimmery sunset eye, the contoured cheeks — it’s a winning look, for sure. Mimic this look with a combination of a blackened red lip pencil like OCC Cosmetic Colour Pencil ($16) + Black Dahlia Lip Tar ($18). (Image via Glamour UK)

10. Kerry Washington: We can’t wait for the nail biting winter finale of Scandal coming up, and to celebrate Olivia Pope’s affinity for ginormous glasses of fine red wine, we’ll sport a vampy bold lip. Kerry’s makeup artist, Carola Gonzales, revealed her Oscars lip look: prep lips with Neutrogena Revitalizing Lip Balm ($8), layer on Giorgio Armani Rouge d’Armani Lipstick in #609 Plum ($34) and top it off with Neutrogena MoistureSmooth Color Stick in Rich Raisin ($8) to add sheen. (via Beauty Editor)

11. Katy Perry: If you’re rocking a non-traditional hair hue, you’re bound to try anything when it comes to beauty. Keep it rosy on the cheeks like Katy for that flushed winter look and swipe on NARS Velvet Matte Lip Pencil in Train Bleu ($25). (Image via Lovely Rita)

12. Kate Bosworth: Apparently we need to find a party dress to match our dark lips. Get Kate’s pout with L’Oreal Paris Infallible Le Rouge Lipcolor in Everlasting Plum ($10) or NARS Audacious Lipstick in Liv ($32). (via Pretty in Peplum; Image via Style on the Street)

13. Jennifer Lawrence: Dark lip color and flaky lips do not mix. Be on the lookout for a hydrating formula for a smooth surface. Try Dior Rouge Dior Lipstick in Prune Daisy ($34) to get JLaw’s show-stopping red carpet look. (via Shape)

14. Selena Gomez: We’re loving Selena’s take on a winey smoky eye, warm cheeks and matching mani to go with a rich plum lip. (And that messy french braid? Forget about it.) Try Urban Decay Revolution Lipstick in Venom ($22). Bonus, there’s a lip pencil ($20) to match. (via Hollywood Life; Image via Posh24)

15. Blake Lively: A celeb who admittedly doesn’t work with a wardrobe stylist but pulls off the most incredible looks on the red carpet (and in life) — is there anything Blake can’t do perfectly? Channel art deco glam with Top Shop Matte Lip Bullet in More Than a Woman ($13). After you’ve lined and filled your lips, you’ll want to make sure that color stays put. Don’t forget to blot with tissue and dust a bit of translucent powder to make it kiss proof. (via Rare London)

16. Vanessa Hudgens: Wowza! Vanessa shows us that a bold lip can play with an ultra-intense smoky eye. Beauty vlogger Teni Panosian uses NYX Retractable Lip Liner in Plum ($5) to keep the Lorac Alter Ego Lipstick in Dominatrix ($16) to create a similar look. (Image via POPSUGAR Beauty)

17. Emma Stone: A dark pout really pops on picture perfect porcelain skin. If you’re an edgy goth-glam bride who’s rocking a black wedding dress down the aisle, take note. Use Rimmel’s Lasting Finish Kisses Lip Liner in Coffee Bean ($4) to define your lips. Then fill them in with Rimmel London Kate Moss Lasting Finish Lipstick in 011 ($6) for a high shine look that’ll last the whole night. (via New York Girl Style; Image via Chez Noelle)

18. Jessica Alba: Quite honestly, Jessica’s Instagram is a beauty and fashion lover’s dream. But we’ll take a break from trying to figure out which filters make her so drop-dead gorgeous all the dang time to copycat her ombre plum lip. We’re springing for Smashbox’s Be Legendary Lipstick in Plum Scene ($20). (via Refinery 29)

19. Julianne Hough: Not quite ready to add lipliner to your routine but looking to upgrade your tinted balm? With a moisturizing sheer lipstick, you won’t have to sacrifice the color payoff. Go for Bobbi Brown’s Sheer Lip Color in Black Plum ($26). (via Beauty Editor)

20. Rose Byrne: You don’t have to shell out the big bucks to get this look. Head to the drugstore and grab a tube of Revlon ColorBurst Lipstick in Plum ($10) for a featherweight wash of color. This formula goes on so smooth you won’t even feel it. (Image via Style Bistro)

21. Kate Hudson: Kate is one of our role models for effortless beauty, and we’re loving her Cali-girl take on a vampy lip. Make your cheeks pop with bronzer and amp up your lash line by lining the waterline of your upper eyelids and applying a volumizing mascara. For the lips, go with NYX Cosmetics Simply Vamp Lip Cream in Enamored ($7). (via Glamour)

22. Miranda Kerr: Not a fan of the matte look? Dabbing a touch of gloss in the center of your lip makes them appear fuller. For va-va-voom lips with major color payoff, pick a high-pigment gloss like Stila Stay All Day Vinyl Lip Gloss in Merlot ($24). (via Beauty Editor)

Will you try a plum lip for the holidays this year? Tell us in the comments!

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

Target

Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

Target

The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

Target

Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Things are heating up betweenSelena Gomez and Benny Blanco since late last year to the surprise of some, but it seems like the couple's romance is just getting started. They're not shy about PDA and posting each other on social media and pretty much telling anyone who doesn't like it to get lost. We love how fiercely supportive they are of each other, giving us so many good green flags! Here's everything we know about the lovely new couple so far.

Keep reading For The Latest News On Selena Gomez And Benny Blanco's Relationship

Selena Gomez And Benny Blanco's Relationship Timeline:

Amy Sussman/Getty Images

March 2019

Selena Gomez and Benny Blanco first collaborated on the song "I Can't Get Enough" along with Tainy and J. Balvin in 2019. Though they were featured in a cute scene together, there weren't any rumors about them being romantically linked then.

August 2023

They didn't work together again until late summer 2023 when he produced Selena's single "Single Soon" with Cashmere Cat.

Frazer Harrison/Getty Images

December 2023

Before 2023 ended, Selena started leaving comments on Instagram that suggested she and Benny Blanco were in fact together. One of the comments she left appear on this Instagram fan page and it reads, "He is my absolute everything in my heart."

Some fans weren't so thrilled to see the two together though and they weren't afraid to express their opinions. But, this only prompted Selena to leave more comments that defended her relationship with Benny.

People grabbed a screenshot of one of the comments Selena responded that revealed the couple had been together for a while. "Not mad. It’s been 6 months bb. I will always defend my friends, family and fans till the day I die," she wrote. They even shared another screenshot from Selena's Instagram Story that showed her wearing a "B" ring on one of her fingers.

Craig Barritt/Getty Images for TIME

December 15, 2023

Soon after that, Selena shared a photo carousel on Instagram that included some of her favorite moments in New York and Benny Blanco can be seen in BTS moments. The last picture of the carousel features them sharing a kiss in a black and white photo that basically confirms the responses the singer had for fans.

December 28, 2023

Before the new year began, Selena Gomez and Benny Blanco spent some time at a cute art exhibit during a date. From the looks of things, it seemed like they discovered their love language of physical touch early on.

Presley Ann/Getty Images for GQ

January 2, 2024

Feeling the love of being with Selena, Benny Blanco took to Instagram Stories to officially signal that the two are dating. People grabbed a few more screenshots that Benny shared and all we can see is the happy glint that was in Selena's eyes.

Sarah Stier/Getty Images

January 3, 2024

The next day the couple were seen court side at one of the Los Angeles Lakers' game. Once again, their love language was on full display in the most intimate way. A source revealed to People that they understood why people had so many opinions about Selena's relationship with Benny. "Everyone was a fan of hers before Only Murders [in the Building], and now everyone is protective of her."

Neilson Barnard/Getty Images

January 15, 2024

Later that month, Selena Gomez and Benny Blanco showed up to the Emmy Awards together. They were sitting side-by-side and weren't afraid to show affection with each other.

Jesse Grant/Getty Images for AFI

March 2024

When Benny Blanco's birthday rolled around, Selena Gomez shared a sweet message to him on Instagram. She wrote, "Happy birthday baby! Your emotional endurance, positive disposition, unbelievable talent (that blows me away), undeniable humor and loving, kind heart absolutely kill me. I love you @itsbennyblanco 🎂🥹."

Frazer Harrison/Getty Images

April 2024

Although we're only four months into the new year, Selena Gomez and Benny Blanco's relationship is still going strong! The Only Murders in the Building star has been seen smiling in every pic she posts which indicates she's genuinely happy in her relationship. A source hinted to People that the two are doing well. "It’s a very serious relationship, and they’re making long distance work while she’s in New York for work commitments," they said.

Alberto E. Rodriguez/Getty Images for Spotify

April 25, 2024

In an interview with WSJ, Benny Blanco gave his POV of how his relationship with Selena Gomez began and it was the cutest revelation. "It’s crazy how your partner could just be sitting there the whole time, right in front of your eyes...And then you have a Clueless moment where you're like, Wait, I'm in love," he says.

A man who compares his relationship to that moment in Clueless where Cher and Josh admit their feelings for each other gets brownie points from us!

May 15, 2024

It looks like Selena Gomez and Benny Blanco's relationship may be ready for the next step — that's if you ask Mr. Blanco. He appeared on The Howard Stern Show yesterday to chat about everything, including his relationship with Selena. When Howard Stern asked, "You want to have kids with Selena? Have you told her you want to have kids yet," Benny replied, "That’s my next goal, to check the box. I have a ton of godkids. I've got a ton of nephews. I love being around kids."

However, he's not in a rush and wants everything to happen naturally. All that matters is that the two of them are in each other's life. He said, "I just know that when I look at her, I just say, ‘I don’t know a world where it could be better than this.’ That’s what I always say to her.”

Neilson Barnard/Getty Images

May 29, 2024

Selena Gomez tells TIME just how much Benny Blanco means to her — no matter what anyone else says. "My own fans, who I adore and feel like have shaped who I am, will say the most hurtful things to me about how I live my life," she says. "But he has the strength in him that none of that noise fazes him. It’s really impressive, and I just cherish every moment with him. I don’t know what the future holds, but I do know that he’s not going anywhere any time soon.”

Selena Gomez/Instagram

October 27, 2024

Selena Gomez and Benny Blanco looked amazing in their Alice in Wonderland couple's Halloween costume. "Curiouser and curiouser," Selena wrote on the post, which is totally reminding us of Taylor Swift's 1989 (hello "Wonderland"!!!).

Selena wore a corset dress in what looks like slate blue with cap puffed sleeves and a tulle skirt, along with a blonde wig, black bow, and slingback shoes. Benny went all out as the Mad Hatter with face paint, a wig, a top hat, and a waistcoat. We'd follow them down the rabbit hole!

November 11, 2024

Benny Blanco's been featured in People's'Sexiest Man Alive' issue and we're kind of feeling it! What started off as an unlikely choice for Selena has turned into a deep understanding of why she loves him so much. The man is an excellent host, cook, and gentleman which makes him an off-the-charts lover. And when it comes to date night, he believes in making sure every time is special. "I [still] go all out for every date. It doesn't mean spending your entire bank account. It means being attentive and listening," he said.

His most memorable dates with Selena involve the times she "rented out a whole botanical garden" and he "got her Taco Bell" before proceeding to make her "movie-theater nachos" and deep-frying her "favorite pickles from Texas" for Valentine's Day.

He also gushed about his favorite time of the day. "I'm a real morning person. It's my favorite time to spend with Sel, because we both wake up really early. It's like our moment before the rest of the world wakes up." Not only that, but the music producer is thrilled he has "a true best friend" he gets to spend his life with.

What do you think about Selena Gomez and Benny Blanco's relationship?Follow us on Facebook for more celebrity news!

This post has been updated.

Alright, this was definitely an interesting Halloween makeup tutorial to do for y’all, but it had to be done! There seems to be a handful of pop culture-inspired opportunities to rep this look on Halloween. From Bey’s awesome sad streaks in her “Why Don’t You Love Me” music video to the repeated "Girls will cry and girls will lie" in Sabrina Carpenter's "Lie to Girls," you can pretty much turn anything into a sad version as long it’s done well. Whether you are going for a scary or gory look — BTW, you can totally switch out the black liner here for a red one to make this bloody eye makeup (Max Mayfield anyone?) — you’ll still look pretty. Sad, but pretty.

The Best Cry Makeup Ever

Brit + Co

See how good this looks?! Let's get into it.

Prep: Flawless Face + Smokey Eye

Brit + Co

Follow this tutorial to get your base makeup started. Add a pretty dramatic smokey eye. Layer up the eyeliner on both your upper and lower lash line — you’re going to need the extra pigment to help get those sad little makeup streaks to fall down your pretty little cheeks.

Step 1: Concealer

Brit + Co

Normally I say keep it light on the concealer so it does not get cakey or look too heavy. In this case, you are going to be adding water and messing with the under eye area more than normal, so you want to go a bit more dramatic in this department. Apply an upside-down triangle shape and then blend in with a brush.

Step 2: Visine

Brit + Co

Add a few drops of Visine to your lower lash line. Be sure to start off by focusing on one eye, because you want to take the next step immediately so you don’t lose the Visine drop.

Step 3: Smear

Brit + Co

Use a thin makeup brush to gently encourage your eyeliner to bleed in the same pattern that the Visine drops are falling down your face.

Step 4: Highlight

Brit + Co

Add a pop of deep silver metallic shadow to the inside corners of your eyes. This is going to give the highlight and dimension we want, but it'll maintain more of a moody vibe.

Step 5: Repeat

Brit + Co

Go through these same four steps on the other eye! Easy peasy.

Brit + Co

Get your acting skills on and have fun with this pretty cry baby look! Play your go-to sad tunes to really get into the mood.

Brit + Co

So. Sad. (But so pretty!)

Check out more Halloween ideas on Pinterest and our Halloween page.

This post has been updated.

Major Outer Banks season 4 spoilers ahead!

ICYMI, Outer Banks season 4 dropped its second half on November 7, and fans have a lot of very strong feelings about it. Despite the fact JJ's entire character arc is about defiance, hope, and being the ultimate Pogue, Outer Banks season 4 ended with his biological dad, a kook named Chandler Groff, killing him in cold blood.

It's an absolutely devastating ending for everyone's favorite character, and fans are having a hard time coping with the loss. The fact we only got 10 episodes of JJ and Kiara together (a relationship written into the show after viewers picked up on the chemistry between Rudy Pankow and Madison Bailey) makes it even worse — and a lot of fans are saying they won't watch the show again.

"I can’t even watch the previous seasons anymore knowing how it all ends," viewer Jordyn Bruder says in an email. "JJ was the literal heart of OBX and he was the glue that held the Pogues together. There is no OBX without JJ."

Outer Banks Fan Reactions To JJ's Death

​In which episode does JJ die?

Jackson Lee Davis/Netflix

JJ dies at the end of Outer Banks season 4 episode 10, "The Blue Crown" after rescuing Kiara from his father Chandler Groff. "I feel mad, betrayed, disappointed and heartbroken to say the least," Bruder adds. "JJ went through a lot of crap through the show and he was the one character who deserved his happy ending the most. When the series first came out, people fell in love with JJ and [Kiara]."

While the cast obviously found out about the ending while filming, fans are frustrated with how they chose to promote the show. "Obviously the cast can’t spoil a character death, but to blatantly lie and mislead fans by saying that Jiara was 'evergrowing' and fans would be happy with how the season plays out?" Bruder says. "Jiara fans deserved so much better than what we got, ESPECIALLY when they knew they were killing JJ off."

Why are Outer Banks fans so upset?

Jackson Lee Davis/Netflix

The show is the kind of phenomenon that made instant stars out of its cast, but it also made waves because of how the first season portrayed issues like classism, substance abuse, and domestic abuse. "As someone who has been around domestic abuse, I think the handling of the character JJ was detrimental culturally," another fan (who would like to remain anonymous) says. "The character suffered abuse at the hands of a man who was not even his biological father, and the writers almost framed it as if that was okay because in the beginning, his father loved him. Instead of telling a story to victims of abuse about hope and making it through trials, the writers went the opposite way. I also find it interesting that they stated this was a planned death. I think writing a character who is suffering from anxiety and clear mental health issues as well as abuse who is very young like JJ only to let him fall in love and kill him right when he starts to feel happiness doesn’t necessarily make a lot of sense narratively."

Another viewer adds that ending JJ's story that way felt "disrespectful...especially when in an interview following the episode, one of the creators literally referred to his death as pointless." She even says "it feels almost like the show died along with him."

Jackson Lee Davis/Netflix

Actress Madelyn Cline (Sarah Cameron) called JJ the "heart of Outer Banks"and for a lot of fans, JJ also became a beacon of hope, a reminder that you can endure, persevere, and come out stronger on the other side. Since the first season of the show dropped during April 2020, it's been one consistent, fun thing for TV fans since the COVID-19 pandemic began, which makes the loss feel even greater.

"Seeing him die at the hands of another abusive father was honestly kind of sickening," the viewer adds. "It’s also unfortunate that his death didn’t seem to mean anything. A character death like this would be one thing if it meant something. If he had died protecting his friends or actively protecting Kiara, rather than having already saved her and then getting killed afterward, it might’ve be easier to get past."

"It’s like a connection to something good and steady was just broken," X user @onlykiep4l says. "Killing a character that has literally gone trough so much trauma and was finally happy just doesn’t make sense. It’s not just the character that’s gone — it feels like a part of the show has ended too."

Why does JJ get killed off?

Jackson Lee Davis/Netflix

Rumors have been circulating for years about behind-the-scenes drama between actors Rudy Pankow and Madison Bailey, which has fans believing Rudy asked to be written off the show(for the record, Outer Banks creators Josh & Jonas Pate and Shannon Burke have said it was the plan from the beginning). With Rudy's exit, the writers had a difficult choice in front of them. JJ isn't the kind of guy to abandon his friends, meaning the writers obviously felt like killing him was the only option. But according to an additional viewer, "Outer Banks hasn't been that type of show."

"To attempt to turn this fun, summer, boat show into some dark, depressing story where the heart of the show is gone destroys everything that the show started out as," she says.

Another anonymous fan calls the choice "a character assassination," adding other moments from the season that feel like a different character than the one fans have come to love: barely reacting to John B. and Sarah's pregnancy announcement, or to the fact Rafe had come to talk to Kiara — especially after his reaction to Rafe catcalling Kie in the first season is a moment that led fans to ship them in the first place.

The fan continues by calling JJ's treatment a "lack of respect" toward the character. "The fact that the writers tried to make us dislike him, to soften the blow of him dying. It didn’t work. It has everyone distraught because many people’s favorite character ended up dying after 'finding happiness' for about 10 minutes in Episode 10."

​Does Sarah get pregnant in Outer Banks season 4?

Jackson Lee Davis/Netflix

But JJ's death isn't the only moment that has fans reeling. In addition to the fact viewers are saying the Pogues barely reacted to the death of their lifelong best friend, Pope is now a murderer and Kiara makes an absolutely chilling vow to get revenge on Groff — a far cry from the characters we fell in love with in season 1.

"Outside of the JJ of it all, a lot of plot lines/dynamics in part 2 felt off," one of our anonymous fans continues. "Sarah’s pregnancy plot line, especially when coupled with the quote from a creator about ‘giving her a baby specifically because she wasn’t ready’ feels incredibly tone deaf given the current state of things here in the US. The fact that there wasn’t even a conversation of if she wanted to continue with the pregnancy felt very icky. Overall, episodes 1-4 of this season did feel like Outer Banks, but everything after that felt like it was from an entirely different piece of media."

Jackson Lee Davis/NetflixYep, 'Outer Banks' Season 4 Just Killed Off THAT Character

However, some fans are excited to see where the show goes from here. "JJ was such a strong character and his presence will obviously be missed, [but] I am excited to see how the Pogues react and what they do to get revenge on Groff," Virginia McGrew says in an email. "I also think that the scene of JJ dying with Kiara was extremely well done and emotional, making his passing even sadder. I ultimately believe that JJ’s passing serves as a reminder of the themes the show."

"JJ made the group even more aware of friendship, the importance of chosen family, and loyalty, which was seen throughout the season and especially in the finale," she continues. "Now that he is gone, the other Pogues will have to step up even more, creating a shift in their dynamic. While many believe that Outer Banks might not be worth watching after this finale, I truly think that it is only going to get even deeper and more interesting."

Let us know your thoughts on the Outer Banks season 4 ending on TikTok. And check out why This Heartbreaking Outer Banks 5 Theory Makes THAT Death Even More Emotional.

Outer Banks season 4 part 2 finally dropped November 7, and after theories were swirling around our favorite Pogues — is Sarah pregnant? Will JJ die? Will the group FINALLY get their hands on some treasure (and NOT lose it?) — we got the answers we'd been waiting for. And unfortunately, not all of them were answers we wanted. Sarah is indeed pregnant but the Pogues finally avenged Terrance, but in the final moments of the Outer Banks season 4 ending, we also lost JJ which is something I literally can't believe I'm writing. JJ and Kiara are the one couple fans latched onto (and that the cast and crew never saw coming) and to finally see them in a relationship only to lose JJ 10 episodes later? I'm heartbroken.

Creators Josh & Jonas Pate and Shannon Burke recently revealed Outer Banks season 5 will be "an epic fifth and final season," and there's one theory going around that makes that finale even more emotional. Here's everything you need to know aboutOuter Banksseason 5. Bring it on home John B.!

Keep Reading For The Latest News On Outer Banks Season 5

  • Outer Banks season 5 will be the last season of the hit Netflix show.
  • The series will follow Kiara and the Pogues getting revenge on Chander Groff for JJ's death.
  • Josh & Jonas Pate and Shannon Burke say "it will be our best [season] yet."

Is JJ really dead?

@unsiredd#obx#outerbanks#jjmaybank#johnbroutledge#johnb#sarahcameron#obx4#fyp#foryou#fireworks♬ Where'd All the Time Go? - Dr. Dog

There are a few theories about how Outer Banks season 5 will handle JJ's death (aside from Kiara's chilling vow to get revenge, of course). Some fans have their fingers crossed the group will use the Blue Crown to wish him back to life, while others are holding onto hope he was simply unconscious. But there's one theory that stands out among the rest to me: JJ is really dead, and this whole time, John B.'s narration has been telling his unborn child about his namesake.

The show teased Sarah and John B. will name their baby JJ, and since Outer Banks is all about family, friendship, and spending time with one another, the reveal that all along, Outer Banks has been the story of the Pogues' adventures would literally be the perfect way to send them off. I'm literally crying just thinking about it.

Will there be a 5th Outer Banks?

Yes, we're getting a fifth and final season of Outer Banks coming to Netflix soon. While we don't have an official release date yet, we're expecting to see the last installment in 2025 or 2026.

In their official letter "to all Pogues," creators Josh & Jonas Pate and Shannon Burke explain how a photo of teenagers on a beach during a power outage inspired them to create the hit show we've all come to know and love. "From this beginning, we imagined a mystery that would lead to a five-season journey of adventure, treasure hunting, and friendship," they say in an official letter. "At the time, seven years ago, it seemed impossible that we would really get to tell the whole five season story, but here we are, at the end of our fourth season, still chopping away."

"Now, with a little sadness, but also excitement, we're putting Season Four behind us and turning to Season Five, in which we hope to bring our beloved Pogues home in the way we imagined and planned years ago," they continue. "Season Five will be our last season, and we think it will be our best yet. We hope you'll join us for one more paddle out to the surf break."

I can't wait to see Outer Banks season 5, and TBH five seasons will round out the show perfectly considering each season focuses on a different Pogue. That means season 5 will probably focus on Sarah alongside Kiara's revenge. 👀 Stay tuned for all the OBX5 info you need to know.

Here's Yep, Outer Banks Season 4 Just Killed Off THAT Character in case you're still processing.