Every ‘90s Beauty Trend That’s Making a Huge Comeback

1. Sultry Makeup Look

If there's one thing Kaia Gerber's mom had on lock, it was the '90s sultry makeup look. Even today, Cindy Crawford continues to show why she was one of the OG '90s supermodels. You rarely saw her without intentionally tousled hair, a glossy and slightly metallic brown lip, and perfectly outlined eyes. Oh, and we can't forget her signature smile that she passed on to her amazing daughter!

Here's How To Get Cindy Crawford's Sultry Makeup Look

Bobbi Brown Long-Wear Cream Eyeliner Stick

Yves Saint Laurent Candy Glaze Lip Goss Stick

2. '90s Lip

If there's one thing fans could count on singer Brandy Norwood to do, it was sing and play a convincing coming-of-age teenager on Moesha. But, her style was just as noticeable because she always wore the cutest braids and stunning '90s lip combo that's still popular today. Try as I might, I've yet to part ways with this makeup look because it looks good on everyone.

You'll need a dark lip liner, a nude matte lipstick or gloss to complete this look!

Here's How To Get Brandy's Signature '90s Lip

Mented Cosmetics No. 5 Brown Lip Liner

Maybelline SuperStay Matte Ink Lipstick (Loyalist)

e.l.f. Glow Reviver Lip Oil

A little clear gloss goes a long way! The goal is to create a light sheen instead of lips that look dripped in gloss!

3. Brown Lipstick

There's a ton of iconic '90s makeup looks, but it seems like brown lip liner and lipstick had the girls in a frenzy! They couldn't get enough of it then and we're crazy about it now. Jennifer Anniston, America's sweetheart, was known for wearing a simple look that included brown lipstick that complemented her undertones.

All brown lipsticks aren't created equal, so we're sharing a couple of our favorite options!

The Lip Bar Vegan Matte Liquid Lipstick (Savage)

Makeup Revolution Lip Allure Soft Satin Lipstick (Divine Brown)

3. Cherry Red Lipstick

We can talk about red lipstick all day, especially if it has something to do with Winona Ryder's cherry red version! Ever popular today, it's a bold way to liven up your makeup if you plan to keep the rest of your face simple. Plus, you can wear it year-round if you want!

What we've learned is that blue-red lipsticks tend to be more universal, so we're sharing the ones we think will bring your own cherry red look to life.

Here's How To Get Winona Ryder's Cherry Red Lipstick

Juvia's Place The Reds Cherry Velvety Matte Lipstick

Charlotte Tilbury Matte Revolution Hydrating Lipstick (Red Carpet Red)

4. Doll Eye Makeup

We have nothing but the utmost respect for Pamela Anderson's decision to go makeup-free after decades of wearing it. Still, we'll always cherish the way her '90s makeup looks rivaled Barbie's. You'd always see Pamela wearing gorgeous eyeshadow that made you want to play in different palettes until you found the perfect combo to match whatever she wore on her eyes.

In honor of her doll eye makeup, here's a few makeup palettes that are guaranteed to give you a range of shades to choose from!

Colourpop Smoke 'N Roses Shadow Palette

Rare Beauty Discovery Eyeshadow Palette

Anastasia Beverly Hills Soft Glam Eyeshadow Palette

5. Sparkly Highlighter

Last but not least, we have to pay homage to the way Halle Berry looked like a perfect sparkly gem in the '90s. Her pixie haircut seemed to accentuate her cheekbones that had the perfect amount of glitter highlighter on it and we're obsessed with going back to the days where makeup literally glowed.

To achieve a similar look, you're going to need the highlighters we've chosen for you!

How To Get Halle Berry's Sparkly Highlighter Look

Fenty Beauty Killawatt Freestyle Highlighter (Girl Next Door/Chic Phreak)

stila Heaven's Hue Highlighter

​Fall 2024 Haircuts

This season, the French Bob — popularized by celebrities like Winona Ryder in the ‘90s — makes a stylish return with a chic, sophisticated edge. The Lob, a favorite of Julia Roberts, continues to bridge classic and contemporary with its timeless appeal. Salma Hayek’s daring Pixie cut and baby bangs from this era are also back, bringing a bold, youthful vibe. The Shag, reminiscent of the rock-and-roll spirit seen in the '90s, and “The Rachel Haircut,” which initially debuted during Saturn’s transit in 1995, are making notable comebacks. Let’s dive deep and look at the haircuts making their mark this fall.

French Bob

Channeling the chic and playful vibes of the '90s with a sophisticated edge. Wearing this flirty cut with your favorite barrette (butterfly clip) can go a long way from work to events.

Lob

The long bob (AKA Lob) remains a timeless favorite, bridging the gap between classic and contemporary. This low-maintenance cut is perfect for busy moms or those who want to give bobs a chance without commitment.

Micro Fringe

Bringing a bold, youthful touch reminiscent of the era’s daring looks. These bangs are risqué, yet you can wear them proudly with the right attitude and pomade.

The Shag (AKA The Wolf Cut)

Embracing the layered, textured appeal of the 90s with a blend of rock-and-roll and romance. This haircut is ideal for those with natural waves that need a boost. Use a diffuser and leave-in product for the best results.

The Rachel Revival Haircut

I’m calling this “The Rachel Revival Haircut.” It's a mature take on the iconic Rachel, adding a polished twist to a classic favorite. The trendsetter Aquarius, Jennifer Aniston, reawakened this timeless haircut earlier in 2024, and it's definitely making an official comeback this fall! Fun fact: this original haircut was debuted by Aniston when Saturn was in Pisces on Friends in April 1995.

Long Layered Haircut

This haircut balances nostalgia with modern elegance, offering a versatile and timeless choice. Long hair has been an American girl’s staple, but tresses must be healthy and well-maintained. Schedule routine haircuts with your stylist to ensure health and longevity for your locks. Also, invest in a hair treatment mask and use it every other week.

​Fall 2024 Hairstyles

The hairstyles for fall 2024 are a vibrant nod to the '90s, as well, channeling the duality of grunge and romance, reflecting iconic trends sported by celebrities of the time. Drew Barrymore embodied the carefree spirit of textured waves, while Pamela Anderson brought Hollywood glamour to the forefront with her voluminous updos. Kate Moss personified the bedhead grunge look with effortless style. These timeless hairstyles are set to make a striking comeback this fall, blending '90s nostalgia with modern flair.

Textured Waves

Loose, tousled waves that evoke the carefree spirit of the 90s grunge scene. The secret to working an effortless look is to use a salt spray.

Sleek Half-Updo (With Gel)

The Pamela Updo

Voluminous and glamorous, reminiscent of the 90s Hollywood glamour that combines practicality with retro chic. From the office to a fall gala, this hairstyle will turn heads.

Sleek Single Braid

This minimalist and refined style echoes the decade’s sleek and structured trends. Apply a hair serum to dry hair to give it a glossy finish.

Bedhead Grunge

To achieve this look, embrace the effortlessly undone aesthetic that defined '90s grunge. Use a pliable leave-in product and apply it to towel-dried hair. Twist random locks and allow them to air dry.

​Fall 2024 Brunette Trends

Fall 2024’s color palette embraces deep, rich browns, echoing the earthy tones popular during the early '90s under Saturn in Pisces. This revival mirrors the iconic brunette looks of that era, including Winona Ryder’s natural elegance in Reality Bites, Julia Roberts’ striking deep brown in The Pelican Brief, and Salma Hayek’s dramatic espresso in Desperado. These shades — rich brown with baby lights and bold espresso — capture the sophisticated essence of fall 2024’s color trend. Let’s explore the range of brunettes that can capture your essence this season — and don’t forget to use a color-safe shampoo and conditioner to preserve your new color!

Rich Brown with Babylights

A look that holds onto the memories of summer while transitioning into autumn. It is a warm and multi-dimensional color that includes highlights for dimension.

Truffle Brown

This look will channel Emily in Paris vibes. It's a classic, tasteful, and yet low-maintenance color that will keep you on your A-game this fall.

Chestnut

A classic, warm brown with a natural shine. This is the perfect color for those who like to rock a shade that emanates intoxicating shades of red, gold, and copper.

Espresso Brown

This is your go-to shade for an alluring yet endearing tone. It is deep and dramatic, offering a bold contrast.

Ebony

An ultra-dark hue that brings a sense of mystery and depth.

When's the best time to do holiday shopping?

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

• Gifts for Him
• Gifts for Her
• Gifts for Foodies
• DIY + Handmade Gifts
• White Elephant Gifts
• Gift Sets

What are the best kinds of gifts to give?

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!