This New Lipstick Line Was Made to Complement Different Lip Tones

How can someone check the expiration date for their makeup?

How many times have you picked up your order from Sephora or Ulta without looking at every detail of your makeup products? We're guilty of being more concerned about adding something to our routine too so don't feel like you're being called out! If you're not 100% sure how to start being mindful about something's shelf life, Prestidge and Healy want to let you in on a little secret.

"It's actually pretty simple. There's something called a PAO symbol, which stands for 'period after opening.' You'll find it on the exterior of makeup products — sometimes on the product itself but always on the box," he says. Wondering what it looks like? Healy says, "The PAO symbol looks like a small jar with a number followed by the letter 'M,' which stands for months. For example, '3M' means three months, '6M' means six months, and '12M' means twelve months."

Prestidge also adds, "Brands often print batch codes that consumers can input into websites like CheckCosmetic to determine the production date." If you've yet to open your product, Healy says "A good rule of thumb is to assume it will last about twice as long. So, if the PAO says '6M,' the product is good for six months after opening and likely up to twelve months if unopened."

Do some makeup products have a longer shelf life than others?

Based on what Healy shares, it's evident different makeup products have longer shelf lives than others, and there are plenty of different factors that determine why. "Products like mascara and eyeliner, which are used around the eyes and tend to be liquids or creams, typically have the shortest shelf life due to their risk of bacterial growth. You should replace them every three months," he says. Excuse us while we collectively clutch our pearls.

Now that we've caught our breath, we can breathe a sigh of relief because Healy says that's the only products we have to replace a little quicker. "Foundation and concealer, which are also liquids, can usually last up to a year. Lipstick is good for about a year, while lip gloss can last around 18 months," he shares. Still, Prestidge feels you should be especially mindful of liquid and cream products because their shorter lifespans are attributed to "their high water content which fosters bacteria."

For those of us who love other face products, we have an even longer time to replace them. "Powders, like brow powders, bronzers, and blushes, have a much longer shelf life — usually a year and a half to two years," Healy explains. Prestidge says this is because "they contain fewer ingredients prone to bacterial growth." And for good measure, Healy shares we can keep nail polish for "three years before it becomes dry and clumpy," and fragrances for "five years before they start to break down."

What are the top signs it's time to replace makeup?

Not always good at keeping track of when you bought your makeup? No worries — there are some key signs you can recognize that your makeup is likely expired. Healy points out you'll be able to see that "the formula may have shifted or separated, or the product may have dried." More often than not, both he and Prestidge agree expired products will often smell rancid. "For example, brow gel can smell musty if it's been sitting unused for a year. If you're unsure, it's better to throw it out," encourages Healy.

Not only that, but Prestidge says to pay attention to your product's color. "If the product's color shifts, it's a a sign it's degraded," she says. Also, your skin will let you know when expired products are irritating it. "If you notice itching, redness, or breakouts after using a product, it might be expired, she alerts.

To avoid this, go an extra step further by using a "label maker to note the purchase date on your products, or keep a record in your phone," suggests Healy. This will help lessen the chance you're using something that's full of harmful bacteria.

What can happen if someone keeps using expired makeup?

There are some things we'd love for you to be rebellious about, but using old makeup isn't one of them. Healy feels the same way and says, "Using expired makeup increases your risk of infection and irritation, which can lead to unsanitary conditions and even bacterial contamination."

The last thing we want is for you to get sick because you didn't want to let go of something. While symptoms may not always be as severe — Prestige says you could see allergic reactions, redness, or acne — Healy reminds us that "at the worst, it could result in serious infections that require treatment." This could look like developing styes or pink eye if you're "using old mascara or eyeliner," according to Prestidge.

Plus, your makeup won't give you the look you're going for if it's expired. "Expired products may no longer perform as intended, compromising coverage, color, or longevity," she says. Healy's ultimate advice? "Always be cautious, check for the PAO symbol, and replace products when needed."

Beauty Products You Need To Replace Every 3 Months

Lancôme Lash Idôle Volumizing Mascara

If you're going to replace your mascara, you need a comparable alternative that's going to give your lashes the length and volume you're used to having. Be sure to add this one to your cart today!

Urban Decay Glide-On Eye Pencil

Knowing that eyeliners go near your precious eyes, you'll want something that has a waterproof and smudge-proof formula like Urban Decay's Glide-On Pencil. You'll get up to 24 hours of wear that'll make you glad you decided to go for this option.

Beauty Products To Replace Every One To Two Years

ILIA True Skin Serum Foundation

If you're going to wear foundation, you should opt for something that feels like your skin. The medium coverage feels weightless and has a good dose of niacinamide and allantoin in it to help improve your texture over time.

e.l.f. Hydrating Camo Concealer

Get all the benefits of a high quality concealer without the luxury price with this $7 formula. It's hydrating so you're less likely to experience any creasing when you're trying to set it with your favorite powder.

Revlon ColorStay Suede Ink Lipstick

Give those lips a boost of color with Revlon's ColorStay Suede Ink Lipstick! You're going to get the best wear out of this no-transfer shade that has powerful pigment that doesn't cost more than $15.

NYX Professional Makeup Fat Lip Oil

Want juicy lips that don't feel sticky? You have to get this fat lip oil. You'll get up to 12 hours of wear that doesn't require you to reapply it which sounds like the very thing we could all use.

IT Cosmetics Bye Bye Pores Pressed Powder

Headed to an event and want an airbrushed look that makes jaws drop? You'll be hard-pressed not to have this pancake-type powder. It visibly minimizes your pores while also soaking up excess oils.

Physician's Formula Butter Bronzer

This yummy bronzer had us at hypoallergenic. It's going to give you a sun-kissed glow that'll make people wonder if you've been vacationing during colder months, but you don't have to share your inexpensive secret if you don't want to.

Covergirl Trublend So Flushed Blush

You need a blush that's going to work with your makeup and not against it. Instead of spending a fortune on something you're not sure will work, give Covergirl's Trublend product a spin. You'll get amazing pigment that lasts throughout the day and won't irritate your skin.

The Best Liquid Eyeliner Ever! 

e.l.f. Expert Liquid Eyeliner (Set of 2)

This is virtually unheard of, but this is probably the best liquid eyeliner you're ever going to wear. 88% of Target's customers recommend it, feeling you're getting the best quality for your money. Though it doesn't have the highest long-lasting rating, it still gets the job done when wearers need it to.

What are customers saying about it?

From Target:

• "i got this eyeliner like a few months ago and let me tell you its the best eyeliner I've ever got, its so easy to apply and good for beginners and STAYS ALL DAY."
• "goes on easily and dries with no cracks to create a flawless look"
• "I've used this liquid eyeliner for years- really can't beat the price!"

From e.l.f. Cosmetics:

• "It's a good liner but it does fade after about four hours so you have to touch it up."
• "It's a great eyeliner especially for hooded eyes."
• "I have tried many and these just seem to stay put and stay smooth for a long time over so many other brands."

NYX Epic Ink Liner

There's a reason why this is considered the best liquid eyeliner on Amazon. It's the overall pick as it's been purchased over 30,000 times and has a 4.5 rating! Also, Amazon noted it's something most customers keep which speaks volumes. So, what makes it so great?

It's a matte, waterproof formula that's going to give you a long-lasting effect and it has a super short precision tip to make your lines look on point. Whether you're going for a cat-eye look or something to complete your Halloween costume, this is your best bet!

Other Popular Liquid Eyeliners

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

Aside from NYX's Epic Ink Liner, Maybelline's liquid eyeliner is another popular pick on Amazon. It has a similar precise tip that ensures it'll glide on easily — even if your hand isn't the steadiest. It's also hooded eye-friendly (IYKYK) which should bring a sigh of relief to anyone who's tired of seeing smudged eye makeup.

Stila Deluxe Stay All Day Waterproof Liquid Eyeliner

This Stila waterproof liquid eyeliner is perfect for all-day wear! You can create so many looks, from lightly outlining your eyes to packing on the drama. Plus, Amazon customers love how this eyeliner allows them to get "super smooth, fine lines" with "no smudging or bleeding." Incredible!

Glossier Pro Tip

Can I get a little commotion for his vegan liquid eyeliner? It's totally gonna become another beauty staple soon. It's easy to use and has a buildable formula that doesn't waste time drying. Did I mention it's also long-lasting? In the words of my favorite social media sound, "You better get one of these!"

Anastasia Beverly Hills Waterproof Matte Liquid Eyeliner

It seems like the top-rated liquid eyeliners have one thing in common: they're waterproof. And this option from Anastasia Beverly Hills is no exception to that! Plus, this one claims to be highly-pigmented — which doesn't seem like a reach if you know how good Anastasia Beverly Hills' products are.

P.S. There's no parabens, phthalates, or mineral oils in it.

One/Size by Patrick Starr Point Made Waterproof Liquid Eyeliner

Rounding this list out is this amazingly vegan liquid eyeliner by One/Size! I've already made a case for their setting spray so it doesn't surprise me that this makes other customers happy too. It glides on super smooth and fits comfortably in your hand so you won't experience a classic case of butter fingers when applying it.

It's also free of the following:

• Parabens
• Formaldehydes
• Formaldehyde-releasing agents
• Phthalates
• Mineral oil
• Retinyl palmitate
• Oxybenzone
• Coal tar
• Hydroquinone
• Triclocarban
• Triclosan

Speak Now Spritz

Very few combos scream "Halloween" like purple and glitter. This Halloween cocktail is totally magical, and it's so pretty, it's basically party decor! (via @thespritzeffectfor Brit + Co)

Vampire's Kiss Cocktail

This is one Halloween cocktail that tastes good *and* looks good. Add it to all your spooky get-togethers to totally freak out your guests. Bonus points if you're dressing up as a vampire for Halloween! (via Brit + Co)

Cranberry Is The New Black Halloween Cocktail

Did you know that black vodka exists? Well, thankfully, it does, and it goes effortlessly into this sparkling cranberry drink. (via Brit + Co)

Black & Orange Rum Punch

It's a Halloween party, so there has to be some orange and black on the menu. This delicious rum punch is a welcome change from all of those pumpkin drinks out there. (via Brit + Co)

Blood Bones Halloween Cocktail

This campy cocktail is something your guests will be talking about all night. Prep your Jello bones ahead of time using some molds, and there's no need for any other garnish. Unless, of course, you want blood bags for the drinks. (via Brit + Co)

Ghostly Halloween Cocktail

Turn your cocktail a ghoulish hue by mixing red and green food coloring together with Chambord. Dry ice added before serving makes the drink smoke like a spooky potion. (via Brit + Co)

Apple Cide-Car

This spin on the classic Sidecar cocktail is like the grown up (and tastier) version of bobbing for apples. You can serve this Halloween cocktail hot or cold, depending on your preference. (via Brit + Co)

Zombie Cocktail

This delicious drink uses rum for a fruity, tropical finish that will remind you of summer – even on Hallow's Eve. (via A Couple Cooks)

Apple Butter Old Fashioned

Put your fall stock of apple butter to good use in this Old Fashioned recipe. The tart-sweet apple flavor mellows out bourbon's fiery bite for smooth sipping all night long. (via Half Baked Harvest)

Prosecco Punch with Cranberry + Orange

Tangy cranberry and sweet orange set this Prosecco punch apart, giving it a festive harvest flair. Change up the cranberry and orange ratio until you find a mix that you like the best. (via Chattavore)

Eyeball Martinis

Make your guests squirm with this ingenious Halloween hack. Stuff some Spanish olives into cocktail onions, and they look just like eyeballs – ready to grace your glass with gross. (via Sprinkles & Sprouts)

YoCo Vodka’s Monster Halloween Cocktail

To make this spooky sip, add 1 ½ oz YoCo Vodka, ¾ oz Lemon Juice, 1 oz Black Raspberry Liqueur, ½ oz Simple Syrup, and ½ tsp Activated Charcoal to a cocktail shaker. Fill the shaker with regular ice and shake vigorously. Strain into a glass, add 1 pea-sized Dry Ice Chip on top, and watch your "monster" come alive! (via YoCo Vodka)

Death Eater Negroni

This moody take on the Negroni is the drink your Harry Potter-themed party craves. (via Half Baked Harvest)

Hallowine Sangria

Here's a sweet sangria to add to your spooktacular holiday list! It's made with Cabernet Sauvignon, sugar, orange juice, orange liqueur, and club soda. Easy! (via The Seasoned Mom)

Spooky Punch

This tasty fruit punch gets a spooky upgrade when you swap the fruit garnishes for faux spiders. Serve in small glasses or go big with fancy goblets that would make Dracula proud. (via Culinary Hill)

Glow-in-the-Dark Infected Brain Cocktail

If you're into the blood and gore of The Walking Dead or 28 Days Later, this bright concoction may be right up your alley. While it's not quite as eerie as a brain hemorrhage shot (eek!), this whole drink glows in the dark thanks to the tonic water, so serve it when the lights go out. (via Boulder Locavore)

Pulparindo

Natali Villarruel, National Tequila Ambassador for Mi Campo crafted this stellar cocktail inspired by Halloween candy. “This drink is a throwback to my childhood growing up in Mexico and the Pulparindo candy we’d get on Halloween," she said. To make it, shake 1.5 oz Mi Campo Reposado, .5 oz Ancho Reyes Liqueur, and .5 oz lime juice with ice before straining into a glass. Top it with some Jarritos Tamarindo, and get ready to gulp! (via Mi Campo Tequila)

Haunted Orchard Cocktail

A mysterious rustling noise in the orchard... a mist creeping in between the trees... it sounds like after your apple picking adventure, you could use a drink! (via Half Baked Harvest)

Magic Cotton Candy Martini

Impress your friends with an alcoholic magic trick by playing magician mixologist at your party. Pour shaken grape juice and vanilla vodka over cotton candy, and watch it dissolve into a delicious syrup to sweeten your Halloween cocktail. (via The Cookie Rookie)

Toil & Trouble

Craving a Hallowen cocktail that's a bit more elevated? This recipe from Elvie's in Jackson, Mississippi infuses edible glitter into your holiday elixir. To make it, combine 1.5 oz black sesame-infused scotch, 0.5 oz Cathead Hoodoo Chicory liqueur,0.5 oz Cocchi sweet vermouth, and 2 dashes blood orange bitters with some edible glitter! (via Elvie's)

Pomegranate Cider Mimosas with a Salted Caramel Rim

Start your Halloween celebration early by serving up these pomegranate cider mimosas. Of course, it wouldn't be trick-or-treating season without adding some candy to the mix with the salted caramel rim. (via How Sweet Eats)

Beetle Juice

This Halloween cocktail boasts a haunting blood red color, perfect for spooking your friends with. To make it, shake 1.5 oz Espolon Blanco tequila, 0.75 oz Grand Marnier Cordon Rouge, 0.75 oz orange juice, 0.5 oz lime juice, and 0.5 oz beet syrup over ice. Strain the mix into an iced glass and garnish with an orange slice! (via Grand Marnier)

Clonakilty Witches Brew Cocktail

This drink pays homage to Ireland's myths and legends through the essence of Samhain, which is, essentially, the ancient Celtic version of Halloween! To make it, mix together 1.75 oz Clonakilty Port Cask Whiskey, .5 oz orange juice, a splash of ginger ale, and garnish it all with an orange slice. (via Clonakiilty Distillery)

Witches Brew Cocktail

Use regular or black vodka to make this eerie cocktail. The recipe *also* includes a special hack for rimming the glasses with colorful sugar. It's scary good! (via Sprinkles & Sprouts)

The Grave Digger Halloween Cocktail

This creepy cocktail mixes bourbon, hard cider, and ginger ale for a drink that will make even the scariest of demons disappear. (via Boulder Locavore)

Sour Frankenstein Halloween Cocktails

What makes these cocktails *so* delightfully sour? Homemade margarita mix, shaken with freshly squeezed limes. Oh, and that's not real blood on the rim — just a little corn syrup and red food coloring. (via The Girl On Bloor)

The Quick Demise Halloween Cocktail

You wouldn't think that a drink with such a poisonous name would be good for you. With ingredients like carrot, lime, and orange juices, this cocktail is more likely to extend your life... rather than end it. (via Best Friends for Frosting)

Spider Bite Cocktail

Give the *illusion* of a spider's web, without having to deal with the real thing (or having to clean up a party prop!). This Halloween cocktail is bright and colorful, which is perfect for anyone who's not a huge fan of darker decor this time of year. (via A Beautiful Mess)

Vampire's Drip Cocktail

If vampires had access to these boozy milkshake-inspired cocktails, maybe they wouldn't be thirsting for blood all the time. Yum! (via Half Baked Harvest)

Ilegal Mezcal Margarita de Granada

This spookily strong Halloween drink is powered by mezcal. To make it, add 2 oz Ilegal Mezcal Joven, 1 oz agave syrup, and 0.5 oz pomegranate juice to a shaker, shaking well until chilled. Strain into a rocks glass with fresh ice, garnish with pomegranate seeds and a lime wheel, and you're set to sip! (via Illegal Mezcal)

Slow Cooker Vampire Punch

It's always a nice gesture to make a special drink for guests who don't consume alcohol. Simmer this mocktail punch in the slow cooker so they can help themselves whenever they get thirsty — it'll also make your house smell deliciously like cinnamon. (via Boulder Locavore)

White Widow Halloween Cocktail

Sure, a black widow sounds scarier, but this white widow will knock you out with one swing (or swig, ha!). Garnish the top with a black gel icing web that will catch all of your Halloweentime prey. (via Best Friends for Frosting)

Witch's Brew Cocktail Recipe

You certainly wouldn't catch any self-respecting witch with a single beer. She would most definitely be drinking a fabulous purple cocktail, complete with a glitter spider garnish. (via Pizzazzerie)

Pumpkin Beer-mosas

Pumpkin juice (like they drink in Harry Potter) is mixed with pumpkin beer for a brunch drink that's truly autumnal. (via Growing Up Gabel)

Candy Corn-Infused Vodka

Didn't think the all-time best Halloween candy (we know it's an unpopular opinion, but still, the right one) could get any better? This infused vodka will make you think again. (via Kitchen Treaty)

Diplomatico Rum Blood Moon Negroni

To craft this delicious Halloween negroni, stir 1 part Diplomatico Mantuano with 1 part sweet vermouth and 1 part of a bitter Italian aperitif over ice to chill. Strain into a rocks glass with a big block of ice, then garnish with grapefruit peel! (via Diplomatico Rum)

Poison Apple Cocktail

These spookily sour cocktails emulate everything you love about a margarita and make it Halloween-friendly. (via Crowded Kitchen)

Pumpkin Margaritas

The season's favorite ingredient gets blended into a frozen sip that'll leave you with the spooks all Halloween long. (via Clean Cuisine)

Smoke & Mirrors Halloween Cocktail

Love a Halloween cocktail, but aren't a huge fan of spooky drink accessories? This sip is equal parts sweet and smokey, and features one of our favorite ingredients: orange blossom water. (via A Spicy Perspective)

Halloween Punch with a Severed Hand

You can create an icy 'severed hand' using a glove for this big ol' bowl of spooks. (via The Edgy Veg)