5 Best Apps of the Week: The Best Photo App Yet + More

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

After Mark Scout, Helly, and Irving learn the truth about the “severance” experiment and manage to break free from its clutches in the Severance season 1 finale, the three coworkers (along with the rest of the Lumon Industries employees) are forced to return to work in the second installment of the series. Now that Mark and some of his peers know what the company was really doing to the Lumon staff, one could only wonder: What are Lumon Industries's hidden objectives? (And what’s with all the GOATS?!)

Severance season 2 premieres on Apple TV+ on January 17, 2024 and stars Adam Scott, Britt Lower, John Turturro, Dichen Lachman, Dichen Lachman and Patricia Arquette.

Pack your bags, White Lotus fans, because our favorite hotel residents are catching a first-class flight to…Thailand! While there are a bunch of new guests checking into a luxury hotel, there’s one returning guest who needs no introduction. Natasha Rothwell, who made her debut at Belinda Lindsey in The White Lotus season 1, is the only returning cast making a brief cameo in season 3. Four Seasons Resort Koh Samui, here we come!

The White Lotus season 3 is coming in February and will star Leslie Bibb, Jason Isaacs, Michelle Monaghan, Carrie Coon, Parker Posey, Patrick Schwarzenegger and Blackpink’s Lisa Manobal.

I can’t be the only one still thinking about that bombshell season one finale of HBO’s The Last of Us! And apparently, I’m not the only one who’s eager to see the continuation of Joel and Ellie’s story in season 2. Fans of the video game adaptation have been keeping their eyes peeled for a new update about season 2. And one teaser later, we might have just gotten the news we’ve been looking for. Following the 2024 Emmy Awards, Chairman and CEO of HBO and Max Content Casey Bloys toldDeadline that The Last of Us season 2 will premiere around “generally first half of the year [2025], I expect them to be in the Emmy window.”

The Last of Us season 2 will star Pedro Pascal, Bella Ramsey, Gabriel Luna, Rutina Wesley, Kaitlyn Dever, Isabela Merced, Young Mazino, Spencer Lord, Danny Ramirez, Catherine O'Hara, Jeffrey Wright, Tati Gabrielle and Ariela Barer.

It's almost time to return to Cousins Beach, and I have missed all the hydrangeas, fair rides, and ocean sunrises. We haven't heard for sure whether season 3 will be the end of the road for this series, but if it follows even a few chapters in the third book in The Summer I Turned Pretty series, We'll Always Have Summer, then we will absolutely be getting some drama.

The Summer I Turned Pretty season 3 premieres in 2025 and stars Lola Tung, Christopher Briney, Gavin Casalegno, Sean Kaufman, Rain Spencer, Jackie Chung, and Rachel Blanchard.

It: Welcome to Derry — On Max in 2025

Bill, Richie, Beverly and the rest of the Losers Club members might have been able to defeat Pennywise in It: Chapter Two, but that doesn’t mean we've seen the last of Derry, Maine. Serving as a prequel series to the It movie franchise directed by Andres Muschietti, Welcome to Derry will delve into Pennywise’s origin story and how the child-preying clown arrived in Derry. But that’s not even the best part: Bill Skarsgård, who starred in It and It: Chapter Two, will reprise his role as the killer clown in the upcoming HBO series, which will be released in 2025. So until then, no accepting red balloons from creepy clowns, okay?

It: Welcome to Derry will star Jovan Adepo, Chris Chalk, Taylour Paige, James Remar, Stephen Rider, Madeleine Stowe, Alixandra Fuchs, Kimberly Guerrero, Joshua Odjick and Morningstar Angeline.

I’ve been a fan of Stranger Things since it premiered on Netflix back in 2016, and come next year, longtime fans like myself will finally get to see how the story ends. Last time we saw Eleven, Mike, Will and the rest of the Hellfire Club crew, they were facing an impending apocalypse after Vecna’s devious plan came to full fruition. So, will the group of friends defeat Vecna and save their home? Guess we’ll just have to wait and see because Stranger Things 5 likely won’t premiere until late 2025. Now, all we need is that release date, Netflix…

Stranger Things 5 is coming to Netflix soon and stars Millie Bobby Brown, Noah Schnapp, Finn Wolfhard, Caleb McLaughlin, Gaten Matarazzo, Natalia Dyer, Charlie Heaton, Sadie Sink, Maya Hawke, Joe Keery, David Harbour, Winona Ryder, Amybeth McNulty, and Priah Ferguson.

Court is back in session! Only this time, our favorite lawyers from the OG Pearson Hardman firm are not on the case. Thanks to Netflix, the original Suits (which starred the Duchess of Sussex Meghan Markle) experienced a renaissance of sorts upon its arrival to the streaming service in June 2023. And as a result, NBCUniversal ordered a spinoff series earlier this year. But instead of the bustling streets of New York City, a new group of lawyers are setting up shop in the Golden State in Suits L.A.

The new spinoff will center around an entertainment and criminal lawler named Ted Black, who launches his own law firm in California after moving from the East Coast. Originally, Suits L.A was slated to be a part of NBCUniversal’s 2024-2025 lineup. However, according to Deadline, there was a slight change in the production location, making a Fall 2025 release more likely. So, who’s up for a Suits marathon?

Suits L.A. is speculated to premiere sometime in 2025 and is set to star Ted Black, Josh McDermitt, Rachelle Goulding, Victoria Justice, Troy Wingush, Bryan Greenberg, Lex Scott Davis, John Amos, Kevin Weistman and Alice Lee.

Looks like Jenna Ortega won’t be giving us another macabre number anytime soon because Wednesday season 2 won’t arrive on Netflix until 2025. In a new interview with Vanity Fair, Ortega teases the upcoming installment will be much “darker” this time around. “I think the feel that we’re going for is a little bit more horror-inspired,” the Beetlejuice Beetlejuicestar adds. “Not to say that suddenly we’re the goriest show of all time. I mean, there’s six-year-olds watching.”

“This season is going to be bigger and more twisted than you can ever imagine," Catherine Zeta-Jones says in the new Wednesday season 2 first look.

“If we showed you any more, your eyes would bleed,” Ortega says. “And I'm not that generous.”