DIY Your Own Queen Of Hearts Makeup And Costume For Halloween

Oct 19, 2022

Seated women in red dress with red hair showing off the classic Queen of Hearts makeup and costume

On Halloween, you can be whoever or whatever you want — so how 'bout Queen for the day? One of our favorite Halloween makeup looks is Nicole Guerriero's insanely awesome Queen of Hearts makeup look. Go, girl! It totally inspired us to do our own take on the Queen of Hearts makeup and costume using makeup you can pick up at the drugstore or Sephora.

The great thing about this costume is that while the makeup is a little bit more whimsical than we'd normally go for on a weekday, it's a fairly calm costume, which makes it a great option for people who don't like dressing up all that much. It also happens to be a great work-appropriate costume, whether you're going into the office or you're on zoom.

This tutorial can be a little challenging or pretty simple depending on your skill set (and how much makeup you actually want to do). When it comes to beauty, sometimes it is good to skip the rules and just play a little, so use this as inspiration to rule your kingdom October 31st and beyond. Feel free to add your own flair!

1. Start by putting on your base face, then use bronzer with a mild sheen to contour the hollows of your cheeks, your temples and along your jawline. I used Wet N Wild Ticket to Brazil ($6).

2. Sketch a heart that tapers off around the hollows of your cheeks with a white eyeliner pencil.

3. Use a beauty sponge to fill in the heart with a white creme makeup like Ben Nye Creme Color in White ($8). Gradually lighten the amount of creme makeup as you get to the lower portion of your face so it blends in with your natural skin tone. The makeup should almost appear like a face mask.

4. You want this look to stay all night, right? We thought so ;) so it’s important to set the creme makeup with the Natural Set Colorless Face Powder ($8) using a fluffy face brush. Stipple the powder on with the brush instead of dragging it along your face, which could (ah!) smear the makeup.

5. Use a black gel liner and a firm, fine-point synthetic brush to apply liner all the way around your eyes. Make sure the liner is thicker on the outer corners of your eyes. Drama, baby — we’re making you the Queen, after all!

6. Apply a bold black eyeshadow in the crease of your eyes using a fluffy shadow brush. Make sure the line toward the inner corners of your eyes is more defined and less blended to really bring some drama to the shape of your eyes.

7. To blend and slightly soften the outer edge of the black shadow, apply a lighter neutral directly to the edge of the black shadow.

8. Curl your lashes and give them a quick once-over with your favorite mascara to prep them for the false eyelashes.

9. Let’s start with your upper lashes! Cut a pair of feathered falsies intended for your upper lashes to the right size for your eyes and place them under your lower lashes on the outer corners. These will give your eyes a look like one of the symbols from a deck of cards. I used Ardel Accent Lashes ($10) for the lower lash line and (BONUS) both I found at my local drugstore. #score!

10. Use the same fine synthetic brush and black gel eyeliner to create tiny hearts just below your eyes.

11. To really make the white heart pop, use a reddish orange shadow to contour its curves. Apply it along the top of the heart on the forehead and along the bottom of the heart at the cheekbones. Blend the hue into your natural skin tone.

12. Use the same reddish orange color you contoured with in the last step and a slanted eyebrow brush to fill in your brows.

13. Line your lips with a bright red and fill in with your favorite red lipstick — mine is Nars in Jungle Red ($26).

14. For a final touch on the heart, add highlights using a flat brush and a shimmering white shadow like MAC Dazzleshadow in It's All About Shine ($23).

15. Pin your hair back to create a slightly puffy silhouette on either side of your head before sprayed all over with some temporary red hair color spray.

Join our newsletter or share your own costumes! We can't wait to see your own Queen of Hearts makeup and costume, just tag us @britandco!! Happy Halloweening, Queeny!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

12 "Outdated" Travel Destinations To Avoid In 2025 (Thanks, Overtourism!)

Tourism can be a blessing for the economy of many cities around the world, but it often comes at a price. Destinations like Venice and Bali are iconic for a reason — they’re unique, breathtaking places that lure travelers from around the globe. But when a travel destination becomes too popular, it risks losing its charm and overcrowding can strain infrastructure, inflate costs for locals, and disrupt the peace and quiet of small, serene towns.

Here are 12 destinations that have struggled with overtourism. The good news? Many are implementing smart strategies to balance tourism with sustainability. Planning to visit? Consider booking during the off-season for a more authentic and enjoyable experience or try these hidden gems.

Pixabay

Venice, Italy

Cruise ships and swarms of tourists have overwhelmed this picturesque city, leading to overcrowded canals, damaged infrastructure, and skyrocketing prices. The local population is dwindling as Venetians leave due to the city’s unsustainable tourism boom. Last spring, in an effort to manage the influx, the city put into effect an entry fee for day-trippers and has limited cruise ships docking its shores.

Oleksandr P

Bali, Indonesia

Once an idyllic paradise, Bali now suffers from traffic congestion, environmental degradation, and overcrowded beaches. The island’s resources are strained under the weight of mass tourism, but there are efforts underway to promote sustainability like putting a moratorium on new hotels.

Willian Justen de Vasconcellos

Machu Picchu, Peru

Overtourism has led to erosion and damage to this ancient Incan citadel. A quota system and mandatory guides are helping preserve this popular South American destination.

Darren Lawrence

Tulum, Mexico

Once a tranquil paradise known for its pristine beaches, ancient Mayan ruins, and eco-chic vibe, Tulum has become a cautionary tale of overtourism. The surge in popularity, fueled by Instagram-worthy scenery, has brought overcrowding, environmental strain, and rising costs. The Guardianreported that locals are being pushed out by developers and despite the thinking that tourism helps local communities, poverty nearly doubled between 2015 and 2020. Local ecosystems, including fragile mangroves and coral reefs, are threatened by unchecked construction and pollution too. The local ruins have implemented stricter rules like no food or drink to limit trash and environmental impact from tourists.

Jimmy Teoh

Santorini, Greece

Instagram fame has turned this once-serene island into a tourist hotspot. Narrow streets are perpetually clogged, and locals are struggling with soaring costs of living due to tourism demand. The government has since capped the number of daily cruise ship visitors to keep overtourism at bay.

Chait Goli

Cinque Terre, Italy

Known for its colorful cliffside villages and breathtaking coastal views, these once-quiet fishing towns now see millions of visitors annually, way more than they can handle. To combat issues like congestion and cruise ships, local authorities have introduced visitor caps and encourage sustainable travel to protect Cinque Terre’s charm.

Rudy Kirchner

Reykjavík, Iceland

Is there anyone not going to Iceland these days? A small country with breathtaking landscapes, Iceland has been overwhelmed by tourists flocking to Instagram-famous sites like the Blue Lagoon and Diamond Beach. It's best to travel during the off season (November to April) and travel to lesser known spots like the Sturlungalaug hot spring.

youseflns

Maya Bay, Thailand (Phi Phi Islands)

This iconic beach, popularized by the DiCaprio film The Beach, suffered ecological devastation from hordes of visitors and anchored boats. Coral reefs were destroyed, and the beach was closed for years to allow recovery. It has since reopened after a huge revitalization project, but they have introduced visitor caps.

Pixabay

Kyoto, Japan

Traditionally quiet streets of this ancient capital city now teem with tourists during peak season. An increase in litter from tourists has required the city to install more trash bins to handle the crowds, and peaceful geishas are often chased down for photos. To mitigate the problem, Kyoto is considering running special buses to popular sites to reduce overcrowding, and temples and shrines are encouraging visitors to come early in the morning.

Prabin Sunar

Mount Everest, Nepal

The ultimate challenge for adventurers, Mount Everest has experienced overcrowding on the slopes and at base camps, leading to dangerous conditions, with litter and human waste piling up on the mountain. Permits are now harder to get, and stricter regulations for climbers are being enforced.

Mateusz Popek

Dubrovnik, Croatia

The Game of Thrones effect brought an influx of fans to this medieval city. Overcrowded streets and cruise ship arrivals have made it difficult to appreciate its beauty. The local government is taking steps to limit daily visitors and impose stricter cruise ship regulations.

Helena I

Lisbon, Portugal

Short-term rentals dominate the housing market now, thanks to affordable flights and the digital nomad craze. This has led to skyrocketing rents and displaced locals. Historic neighborhoods are inundated with tourists, making them less charming too. Everything from public transport to waste management struggles to keep pace with the influx. I went in December and it still felt a bit like Disneyland. Douro Valley and Madeira might be more favorable destinations any time of year.

Cure your wanderlust in 2025! Be sure to subscribe to our newsletter for more travel ideas!

Get Into The Spirit Of The Season With These Paleo Christmas Cookies

Christmas cookie decorating is holiday tradition for us here at B+C, so we were so stoked to find this recipe for paleo cookies that adds a healthy twist to this classic holiday dessert. These sweet treats will shine among the rest of your Christmastime tablescape, and they are super easy to make. Plus, they'll pair well with just about any Christmas dessert. Just combine your paleo-friendly ingredients to prep the dough, let it sit overnight, then bake for ten minutes! The best part about this recipe is of course, all of the fun holiday-time shapes you can cut. Consider this recipe your go-to for healthy cookies, though, since you can make them year-round in any shape you like. Let's get to decorating!

Ingredients for Paleo Christmas Cookies

Brit + Co

For the cookies:

1/2 cup grass-fed salted butter, softened
6 tablespoons raw honey
2 eggs, room temperature
2 teaspoons vanilla extract
1/2 teaspoon almond extract
3 cups almond flour
1/2 cup coconut flour
1/2 teaspoon baking soda

For the frosting:

6 tablespoons coconut butter or coconut manna
1/4 cup cacao butter
1-2 tablespoons honey
Plant-based food coloring
Vegetable-dyed sprinkles, for topping*

* Look for vegetable and fruit-dyed food coloring and sprinkles in natural grocery stores or online, and avoid artificial colors to keep these cookies Paleo friendly!

How to Make Paleo Christmas Cookies

Brit + Co

Add the softened butter and honey to a large mixing bowl. Cream the mixture together using a handheld mixer until it is smooth. Add in the eggs, vanilla extract, and almond extract and whisk until they are well combined. Pour in the almond flour, coconut flour, and baking soda, and continue mixing until the batter has come together smoothly.
Separate the dough into two, and place each one on top of a piece of plastic wrap. Roll each dough into a ball, then flatten to a thick disk, cover completely with the plastic wrap, and place in the refrigerator to firm up for at least 2 hours or overnight.
Preheat the oven to 350 degrees F. Remove one of the dough discs from the refrigerator, unwrap the plastic and place the dough on top of a piece of parchment paper, then top it with another piece of parchment paper. Use a roller to flatten out the dough to about 1/4 to 1/2 of an inch thick. Work quickly with your favorite Christmas cookie cutters, and use a thin spatula to lift the cut cookies onto a baking sheet lined with parchment paper.
Bake the cookies in the oven for 10 minutes. Let them cool for a few minutes, then place on a wire rack for further cooling. Gather the leftover scraps back into a ball in the plastic wrap or parchment paper and place it back in the refrigerator, while working with the other piece of dough. Do this in batches to keep the dough from getting too warm and so you don’t overcrowd the baking sheet.
While the batches of cookies are baking, use a small saucepan to lightly melt the coconut butter and cacao butter together over low heat on the stovetop. Remove the pan from the heat when the ingredients have just melted together. Stir in the desired amount of honey, then set aside to cool and thicken up slightly. If you are using food coloring, add in the desired amount into the frosting mixture (1-2 teaspoons of green or red should do the trick). If you plan on only using white frosting, only use a small amount of honey, as it can make the frosting an off-white or light brown color.
After the cookies have completely cooled, decorate them with the frosting and sprinkles as desired. If you don’t have any professional piping tools, an easy fix is to place the frosting in a plastic sandwich bag and remove all the air when sealing the top. Cut a tiny tip off one corner of the plastic bag, then gently squeeze and pipe over the cookies. Use one plastic bag or piping bag for each color of frosting. Top with corresponding sprinkles and enjoy!

Is your mouth watering yet? Check out our newsletter for more delicious holiday recipe ideas!

Recipe development and photography by Sarah Anderson.

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13 Yummy Christmas Cookies From Around The World

Heaping plates of Christmas cookies are synonymous with the holidays. It seems that nearly every country around the globe has their own variation on the holiday classic. In fact, some of these regions have been making their version of Christmas cookies for literal hundreds of years.

If you’re looking for a way to reconnect with your heritage, or maybe just want a little baking inspiration, check out our picks for the yummiest Christmas cookies from around the world.

The Noshery

Mantecaditos con Guayaba

These may look like ordinary thumbprint cookies, but these almond shortbreads from Puerto Rico are filled with a special guava marmalade. (via The Noshery)

Broma Bakery

Meringues

French meringues are a classic crumbly egg white cookie with a chewy interior. These get an extra European twist with the addition of Nutella. (via Broma Bakery)

Pretty. Simple. Sweet.

Alfajores

Deeply flavored dulce de leche, a caramel made from whole milk commonly found in Spain and many Latin American countries, is the key ingredient in these super pretty sandwiched Christmas cookies. (via Pretty. Simple. Sweet.)

Fancy Peasant

Melomakarona

These Christmas cookies that hail from Greece get their sweetness from a generous soaking of fresh honey! (via Fancy Peasant)

Very Eatalian

Baci di Dama

The name of this Italian treat translates to “lady’s kisses” — how adorable is that? These bite-sized cuties are made with ground hazelnuts and filled with a dollop of dark chocolate. (via Very Eatalian)

Cooking Classy

Linzer Cookies

These Austrian Christmas cookies are typically made with raspberry jam, but feel free to get crazy with a filling of your choice. Plus, the gorgeous windowpane look will make them a prize takeaway at your next cookie exchange. (via Cooking Classy)

Olivia’s Cuisine

Basler Brunsli

If you’re hanging out in Switzerland around Christmas time, you’ll definitely see these chocolate treats around. They’re often described as Swiss brownies due to their deliciously chewy texture. Perfect with a cup of eggnog or coffee! (via Olivia’s Cuisine)

Cilantro Parsley

This post has been updated with additional reporting by Meredith Holser.

Lead image via Pretty. Simple. Sweet.

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