Your Hot Chocolate Needs a Red Velvet Upgrade

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Break out your wallets because I have the best sweaters you should be wearing this fall and winter! If I sound overly confident it's because I genuinely love to shop and have every knit style you can think of in my closet. From cardigans to the dreaded — but stylish! — turtleneck options, I could become a sweater connoisseur.

Since I'm not willing to give up my day job for that title just yet, here's the best no-fail trends that look good on everyone. Plus I added a few shoppable options for anyone who doesn't have time to find the best picks for each trend.

Cozy Sweater Trends For All Body Types

1. Cable Knit

Jasmine Williams

I know it's fall when I start seeing cable knit sweaters appear online and in-store. I sound like a broken record, but they're a classic staple that everyone should have in their closets because they're:

• Unisex
• Cozy
• Flattering

You can always go for the oversized When Harry Met Sally look, or you can opt for a sleeker fit. The choice is always yours, but here's a little inspo if you're not sure which cable knit sweaters to get:

Amazon

Oversized Cable Knit Sweater

The burgundy trend is alive and practically running fall — hence this beautiful cable knit sweater. Aside from the color, it falls in line with the oversized option I was talking about. This makes it a versatile piece that be styled with a mini pleated skirt, a cute satin number, or even leather leggings.

MANGO

MANGO Braided Sweater

Bypass the color and opt for a cream sweater that's really going to give you that late '80s, early '90s fall style appeal. Since it's neutral, you'll be able to wear underneath a gorgeous burgundy or hunter green coat without compromising the detailed braided pattern on it.

GAP

Mixed Cable-Knit Sweater

Do we hear Mariah Carey trilling beautifully in her "All I Want For Christmas" song or is this sweater deceiving us? How about this: two things can be true at once. And, you get to look cute while putting up holiday decorations because I know you've been looking for a red sweater.

2. Cardigan

Cora Pursley

We're in our grandma eras because we love wearing cardigans, right? I'd argue and say that's not true, but some of us don't mind the foxy grandma style we've adopted.

Cardigans are always going to be top-tier because you can wear them on the days it's cool in the morning and warm in the afternoons. The thickness of their fabric will determine how much you're able to layer with it, but it's not hard to pick the perfect one based on the weather.

Don't believe me? Look at these picks!

Target

Cozy Knit Button-Down Cardigan

Sometimes all a girl really needs is a cute cardigan that she can wear as many times as her heart desires. Lucky for you, I saw this adorable one while looking for table lamps on Target...clears throat.

Amazon

Cable Knit Embroidered Cardigan

Cardigans don't have to be boring, especially when your style isn't! This one's specifically for anyone who lives a colorful life and likes for their outfits to follow suit.

BloomChic

Reindeer And Snow Cardigan

I promise I'm not rushing Christmas, but look at this cardigan! It has cute little reindeer and snowflakes all over it! How could I ignore someone's chance at having the greatest holiday sweater? Clearly I couldn't because you're probably looking at this and smiling too.

3. Striped Sweater

Cora Pursley

If you want that naturally preppy fall look, a striped sweater is your best option. It's one of the easiest pieces to style because it serves as the main focal point of an outfit. Here's a few Thanksgiving outfit ideas that you can pull off wearing this trend:

• Lightweight trench coat, striped sweater, straight-leg jeans, Mary Jane flats
• Leather jacket, striped sweater, satin skirt, New Balance sneakers
• Oversized striped sweater, bootcut jeans, and ankle boots

Here are a few picks to get you started:

Amazon

Crewneck Striped Sweater

The fun thing about striped sweaters is that they come in a variety of sizes. The thicker lines create a new dimension that works great for the oversized look IMO. You can take this sweater and wear it over a unitard, or you tuck the front into a pair of skinny jeans.

Target

Crewneck Pullover Sweater

This pullover sweater has 'from the office to happy hour' vibes and I really like that. It's a great universal piece that isn't confined to one environment or event...AKA you need a striped sweater that's as adaptable as you are.

GAP

Shrunken Roll Neck Sweater

Again, this is strictly for my girls who love the color pink. At my core, I can't stay away from this color so I don't try anymore. Though it's vibrant, this sweater still feels preppy enough to be worn to your work or your company's country club gathering.

4. V-Neck

Katrin Bolovtsova

Show me a v-neck sweater that doesn't love all body types so I can have a word with it, please. I like this universal style because sometimes you want a different neckline outside of the usual 'crew' option some sweaters have.

J.Crew

Relaxed V-Neck Sweater

Look, grey isn't boring. I thought it was, but it has great potential if you're willing to work with it. Like cream or black, this sweater can be used as a neutral component of your outfit. Think black military coat and knee high boots. Bubblegum pink wool outerwear and silver shoes. Do you see where I'm going with this?

Target

V-neck Pullover Sweater

You can always err on the side of caution and go for a taupe v-neck sweater that doesn't cause a lot of commotion. I love how this almost seems like it could've been a cropped top, but instead sits right at the waist. This makes it easier to pair with bootcut jeans.

Quince

Quince Mongolian Cashmere Oversized V-Neck Sweater

When it comes to sweaters, who doesn't want a little cashmere in their closet? Unfortunately cashmere can be prohibitively expensive, BUT Quince has great — and quality — options at a much lower price point. I love this oversized look for those chilly days when you just wanna bundle up into something comfortable, but stylish.

5. Turtleneck Sweater

Jasmine Williams

I have a love/hate relationship with turtleneck sweaters that stem from childhood. For the oddest reason, I used to think they were choking me and would give my mom the meanest side eye each time she'd make me wear one. However, I willingly wear them as an adult. Do I appreciate the snug feeling around my neck? No, but they look amazing when paired with leather pants or skirts.

Here are some of my faves right now!

ModCloth

Woodstock Wanderer Sweater

Taps microphone...The best time to wear a striped sweater really is all the time! Spongebob may have ignored his fry cook duties to sing this line, but he didn't lie. Striped sweaters are gifts that keep giving because they seem festive no matter their colorways! However, this particular sweater has Christmas stitched into every seam and we love it!

BloomChic

Bloomchic Turtleneck Cable Knit Sweater

Can't stand the idea of a turtleneck sweater hugging your neck like it's obsessed with you? Here's a sweater that doesn't feel so restrictive!

H&M

Mock Turtleneck Sweater

Here's another neck-friendly sweater that's as cute as it's breathable. It's like the faux version of what we're used to because no one wants to yank at their neckline every five minutes.

Target

Turtleneck Tunic Pullover Sweater

But if you've embraced the dark side of turtlenecks, this pullover sweater won't make you gasp every time you take a breath. I'm serious, you'll love wearing it...I think.

Follow us on Pinterest to see more cozy fall and winter styles!

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