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In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Create new revenue streams

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2. Build your community

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3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

1. William H. Macy

You may best know William H. Macy as drunken patriarch Frank Gallagher on Shameless or as the surprising voice of the narrator in Curious George. These two wildly different roles just go to show how diverse his talent is.

Still, you might not remember how William even made an early appearance on Law & Order in the very first episode of the series, playing Assistant US Attorney John McCormack in the pilot.

While this debut wasn't particularly memorable, he did get a second shot at redemption in Season 2. That time around, he played Jack Powell, the director of a teen shelter suspected of abuse.

2. Amanda Seyfried

Everyone knows Amanda Seyfried for her breakout role as ditzy Karen Smith in Mean Girls. More recently, you might've seen her viral rendition of "California" by Joni Mitchell on The Tonight Show going viral across social media platforms.

However, she also appeared in a Law & Order: Special Victims Unit episode and played Tandi McCain, a teen girl who was found beaten and duct-taped under a bench in a new dormitory. This impactful performance couldn't have been a wider divergence from her Mean Girls character.

3. Stephen Colbert

Before Stephen Colbert became known for his sharp political commentary (and endless impersonations of Donald Trump), he also started off as an actor just trying to make it in Hollywood. One of his early TV roles came in 2004 when he appeared on Law & Order: Criminal Intent.

Stephen portrayed James Bennett, a counterfeiter whose actions threaten to ruin a Catholic charity. This role was far removed from his typical comedic persona and offered a rare glimpse at Stephen's darker acting abilities.

4. Bradley Cooper

Prior to becoming the heartthrob we all know and love today, Bradley Cooper was already proving he had the chops to play some seriously twisted characters. During a Law & Order appearance, he portrayed Jason Whitaker, a psychotic lawyer whose dark past catches up with him.

What makes Bradley's guest spot even more interesting is that it was part of a crossover event between Law & Order: Special Victims Unit and the spin-off Law & Order: Trial By Jury. His storyline begins on SVU and continues in the latter.

5. John Krasinski

Before John Krasinski became a household name for his role as Jim Halpert on The Office, he showcased his darker side on Law & Order: Criminal Intent. He played Jace Gleesing, a troubled high school basketball player suspected of murdering a private investigator.

Viewers got to see John act as a wildly different character than the lovable and quirky paper salesman he's most known for today.

6. Robin Williams

Robin Williams is remembered for his iconic roles in both comedy and drama and his performance in Law & Order: Special Victims Unit is no exception.

In the Season 9 episode "Authority," he portrayed Merritt Rook, a sound engineer turned anti-authoritarian criminal mastermind. Merritt is pushed to the edge after the tragic loss of his wife and unborn child, setting him on a path of revenge, and Robin's captivating performance even earned him an Emmy nomination.

7. Julia Roberts

During the ninth season of Law & Order, Julia Roberts also made a memorable guest appearance. When a millionaire investor died shortly after backing a new sports stadium, the investigation hones in on a construction entrepreneur as the prime suspect.

Julia plays Katrina Ludlow, a professional fundraiser who claims to have uncovered evidence implicating the killer. There's just one catch: she insists on delivering the evidence to Detective Rey Curtis under a set of complicated circumstances.

The star earned an Emmy for this performance, adding another achievement to her impressive resume.

8. Samuel L. Jackson

Finally, Samuel L. Jackson made an early appearance on Law & Order during its very first season. He played lawyer Louis Taggert in the episode "The Violence of Summer," which aired before his famous role as Ray Arnold in Jurassic Park.

Samuel flexed his acting muscles with some classic scenes in the interrogation room, adding even more intensity to an already dramatic show.