Do I Really Need To Use A Scalp Scrub? Here's What Experts Recommend

scalp scrub

The ‘skincare-ification’ of hair care is upon us! Among the rising trends of hair oiling for faster growth or splurging on a Jolie filtered shower head to avoid harmful hard water, scalp exfoliation is the next big thing when it comes to caring for your lovely locks.

Scalp exfoliation obviously targets only your scalp, but it can also impact your hair. We spoke with experts about what exactly scalp exfoliation is, what it does, and how to do it. Ahead, everything you need to know about scalp exfoliation!

What is scalp exfoliation?

Element5 Digital / PEXELS

Scalp exfoliation is the process of removing dead skin cells, product build-up, and excess oils from your scalp. Scalp exfoliation essentially gives you a very deep clean to help you maintain optimal scalp health.

Scalp exfoliation is very similar to exfoliating the skin on your face, and you’ll typically find scalp exfoliation products that contain recognizable exfoliants like AHA (alpha hydroxy acid), BHA (beta hydroxy acid), glycolic acid, and salicylic acid to get the job done.

How does scalp exfoliation work?

cottonbro studio / PEXELS

Scalp exfoliation is commonly done using chemical exfoliants that work to remove dead skin cells, build-up, and excess oils. You can find scalp exfoliating products in several different forms like shampoos, scrubs, serums, and treatments.

“The same chemicals that are in the facial exfoliants are the same ones you would use on the scalp,” says Dr. Richard Bottiglione. Bottiglione has been a dermatologist for nearly 50 years and is based in Scottsdale, AZ. He’s also the founder of medical grade skincare line, Dermatologist's Choice. “All the exfoliants, AHA and BHA, are all safe to use on the scalp.”

Why do I need to exfoliate my scalp?

Odele Beauty

Exfoliating your scalp on a regular basis can help combat everything from pimples, dry patches, unusual oiliness, dandruff, itchy scalp, and infection, according to Dr. Bottiglione. It can be especially helpful if you sweat a lot or are prone to dryness.

“There are many people who get pimples on their scalp and people who accumulate oil on their scalp for a variety of reasons: product buildup, sweat, and naturally, more oil production,” he says. “If it's not cleaned properly you can get an infection. Removing the excess skin, product, and oil is important for optimal scalp health.”

What is the best way to exfoliate my scalp?

Not Your Mother's

Efrain Vasquez, Vice President of Innovation and Product Development at Not Your Mother's Haircare, recommends using chemical scalp exfoliants that contain fruit-derived AHAs, like the Balancing Act Detoxifying Scalp AHA Exfoliant, since they’re notably effective.

“We formulated our Balancing Act Detoxifying Scalp AHA Exfoliant with a blend of naturally-derived fruit AHAs that work to dissolve dead skin cells and build-up for a gentler experience that is just as effective as a physical exfoliant, if not more so,” he says. “Naturally derived from fruits such as lemons, apples, and grapes, these acids are great at exfoliating and promoting skin cell turnover and creating a smoother surface.”

How do I exfoliate my scalp?

Armin Rimoldi / PEXELS

If you’re opting for physical scalp exfoliation, you can work a scrub into your scalp or massage your scalp with a specialized scalp brush using small circular motions all over the head.

If you’re opting for chemical scalp exfoliation (like a serum or treatment), section off your hair, dry or wet, and apply the treatment conservatively to the entire scalp. Then, massage the product into the scalp and wait for a few minutes before rinsing it out.

Dr. Bottiglione says that a tingling sensation is “a good thing” with chemical scalp exfoliants.

How frequently you exfoliate your scalp will depend on the concentration on the product you’re using, plus how your scalp reacts to it. For example, Vasquez recommends using the Balancing Act Detoxifying Scalp AHA Exfoliant 1 to 3 times a week, however, those with sensitive scalps may only need to exfoliate once a week.

“Everybody’s scalp is different, so it is key to find what works best for you,” Vasquez says. “If you have more severe scalp issues, you should always consult with your medical provider before use.”

If exfoliating is drying your scalp and hair out, you can either decrease how often you use an exfoliant or use one with a lower concentration.

“The concentration of chemical exfoliating acids and the products has to be really individualized to exactly what you're treating,” Dr. Bottiglione also offers.

Do dermatologists recommend scalp exfoliation?

cottonbro studio / PEXELS

Dr. Bottiglione recommends scalp exfoliation since it can help you maintain a healthy scalp overall, but it's important that you do what’s best for your needs. He notes that chemical scalp exfoliation can sometimes be harsh for those with sensitive skin, so it's crucial to keep track of how it affects you.

“Not all acids are created equal,” he says. “Products have different concentrations of acids in them, so it's important to find a chemical exfoliating acid that is non-neutralized and at a concentration you can tolerate, plus one that exfoliates the scalp well.”

Scalp exfoliation can be really good for people with scalp irritations or sensitivities like psoriasis.

"I would say a stronger concentration can be really good for the scalp with severe scalp irritation, like psoriasis or severe dandruff," Dr. Bottiglione says. "Using any exfoliating items probably would be a good way to allow the usual prescription items for psoriasis to take effect better."

What are the best products for scalp exfoliation?

Ulta

Not Your Mother's Balancing Act Detoxifying Scalp AHA Exfoliant

"Just like the rest of your skin, the scalp can benefit from exfoliation to unclog hair follicles, stimulate circulation, and create a foundation for healthy hair," Efrain Vasquez, Vice President of Innovation and Product Development at Not Your Mother's Haircare says.

The Balancing Act exfoliant is formulated with fruit AHA's as well as pre- and post-biotics that literally balance out the effects of exfoliation like tingling and dryness, making it the best choice for people with sensitive scalps.

"Pre-biotics help to promote the scalp’s healthy microbiome activity to restore balance for healthier scalp and hair and post-biotics help speed up your scalp microbiome’s rebalancing, providing an immediate soothing effect while reducing dryness-induced irritation," Vasquez says. "A cocktail of these two ingredients is the perfect combination to keep a healthy scalp."

Dermatologist's Choice

Dermatologist's Choice Glycolic Peel Cleansing Pads with Salicylic Acid

Dr. Bottiglione recommends chemical exfoliation when it comes to the scalp, and these medical-grade pads with AHA and BHA are super easy to use (and travel with!) for those seeking a deeper scalp exfoliation. They're more concentrated than most products you can find at the drug store, which speaks to their efficacy. They also provide an element of physical exfoliation – just part your hair into sections and gently wipe to use!

"The pads from Dermatologist's Choice themselves would add a little extra exfoliation since it's a texturized pad with active, non-neutralized glycolic acid," he says. "It's the best of both chemical and physical exfoliation. However, I recommend chemical exfoliation over physical exfoliation which can be too rough on the skin and cause potentially other issues."

Odele Beauty

Odele Scalp + Body Scrub

This scalp scrub is a physical exfoliant made for both your scalp and body. It's blended with a gentle cleanser to ensure a super-clean feel after use, and it's friendly for all hair types. Odele never uses SLS or SLES sulfates, formaldehyde, phthalates, parabens, or synthetic fragrances in their products, so you can feel confident you're getting an effective exfoliant. The best part about this product is its gentle orange peel + grapefruit scent!

Amazon

Pacifica Beauty Rosemary Apple Cider Scalp Detox Tonic + Clarifying Shampoo Scalp Massage Brush Duo

This hair care set allows you to get the best of both worlds when it comes to scalp exfoliation – chemical and physical! First, apply the glycolic acid, AHA, and BHA-packed detox treatment to your congested scalp to remove dirt, build-up, and oil. Next, massage it in using the scalp brush that stimulates hair follicles and improves circulation. These pick are both 100% vegan and cruelty-free.

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Some quotes have been edited for clarity.

This post has been updated.

If you're a 90s movies (and horror movies) lover, you might agree that nothing beats an old school slasher. I Know What You Did Last Summer, which stars Jennifer Love Hewitt, Sarah Michelle Gellar, and Freddie Prinze Jr., premiered in 1997, combines everything we love about coming of age movies — friends, summer vacation, and drama — with just enough terror to send a chill down your spine. And just like the original, the new I Know What You Did Last Summer features some of the hottest names in Hollywood.

Everything you need to know about the new I Know What You Did Last Summer sequel movie, coming to theaters July 18, 2025.

Is there a 3rd I Know What You Did Last Summer?

Columbia Pictures

Yes, a brand new I Know What You Did Last Summer is coming to theaters this summer. But just because it's a new film doesn't mean it won't have plenty of nostalgia.

"There's lots of '90s in there, so get excited because the '90s are back again!" Jennifer Love Hewitt, who's returning for the movie, told People. "And there's lots of twists and turns. I don't think people are going to expect anything that's coming. It's a really fun ride."

"We approached it like super fans, so I think people are going to be really happy," writer-director Jennifer Kaytin Robinson added. "All the things that you want to see in this movie, you're going to see in this movie."

Who's in the I Know What You Did Last Summer cast?

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue/Frederick M. Brown/Getty Images/Craig Barritt/Getty Images for Amazon

The new I Know What You Did Last Summer cast features some familiar faces as well as some new ones. Here's the full cast list:

  • Freddie Prinze Jr. as Ray Bronson
  • Jennifer Love Hewitt as Julie James
  • Lola Tung
  • Nicholas Alexander Chavez
  • Austin Nichols
  • Gabbriette
  • Madelyn Cline
  • Sarah Pidgeon
  • Tyriq Withers
  • Jonah Hauer-King
  • Chase Sui Wonders

What is I Know What You Did Last Summer about?

Brook Rushton/Sony Pictures

In the new I Know What You Did Last Summer, five friends accidentally cause a deadly car accident and agree to keep the secret forever. But when someone starts terrorizing them the next year, they reach out to Julie and Ray for help. And Jennifer Love Hewitt can't get enough of this new "phenomenal" cast!

"It's for them to make it their own and for me to stand by like a proud mom and say, 'It's yours now, take it and run and enjoy,'" she told People.

"When you get a group of young actors together, it can be a recipe for disaster oftentimes," Chase Sui Wonders added. "But everyone in this cast just brought it to the nth degree. We all got along so well. The chemistry between us was so fun and natural and seamless."

Do Revenge's Jennifer Kaytin Robinson is directing and co-writing alongside Sam Lansky.

When is I Know What You Did Last Summer coming out?

Matt Kennedy/Sony Pictures

The new movie will hit theaters July 18, 2025.

Where did I Know What You Did Last Summer film?

Brook Rushton/Sony Pictures

I Know What You Did Last Summer filmed in Australia from October 2024 to March 2025.

Let us know what you're excited to see in the I Know What You Did Last Summer reboot on Facebook!

This post has been updated.

The season 3 finale of The White Lotus dropped on Sunday, and fans around the globe are still grappling with how creator Mike White chose to wrap up the latest iteration of the dark comedy.

Spoiler alert: Timothy Ratliff did not end up murdering his family (although he planned to, chickened out and almost accidentally killed Lochlan, the one child he'd planned to save); Belinda accepted Greg/Gary's bribe after getting it up to $5 million and pulled a total Tanya on Pornchai, who wanted to start a spa with her; and the three girlfriends, Laurie, Kate, and Jaclyn, all worked things out in the end. Oh, and Chelsea dies because of Rick – the one thing everyone didn't want to happen.

Chelsea, played by actress Aimee Lou Wood, quickly became one of this season's most lovable characters. However, due to her tragic death during the finale, it's pretty obvious that she won't be returning to The White Lotus for Season 4. So if you're already missing Aimee's iconic acting, we've got good news for you — there's another show you can binge right now to get your Aimee fix: Sex Education.

Prior to becoming a larger household name on The White Lotus, she actually played the character Aimee Gibbs in Sex Education, a Netflix series that came out in 2019 and ran for four whole seasons!

Aimee's portrayal as a popular high school girl who undergoes a lot of character growth throughout the show's four seasons even earned her a British Academy Television Award for Best Female Comedy Performance. So, if you want to see more of Aimee in a completely different role than Chelsea on The White Lotus, buckle up and grab your popcorn. Here's what to know!

Everything to know about Aimee Lou Wood's Netflix series, Sex Education!


What is 'Sex Education' about?

Netflix

Sex Education is now an acclaimed cult classic that's beloved for its humor and reliability. The British teen comedy revolves around a high school student named Otis, played by Asa Butterfield, whose mother is a sex therapist. So, despite being an awkward high schooler, he's privy to plenty of adult information and becomes a go-to resource for his classmates. With help from a peer named Maeve, he ultimately uses his expertise to set up an underground clinic, where he counsels his classmates on all kinds of personal situations and raises his status at school along the way.

Who's in the 'Sex Education' cast?

Netflix

While Aimee Lou Wood (Aimee Gibbs) is obviously a star in Sex Education, the rest of the cast is actually quite incredible — including two Barbiefaves! Other cast members include:

  • Asa Butterfield as Otis Milburn
  • Emma Mackey as Maeve Wiley (Hi, Barbie!)
  • Ncuti Gatwa as Eric Effiong (Hi, Ken!)
  • Tanya Reynolds as Lily Iglehart
  • Connor Swindells as Adam Groff
  • Gillian Anderson as Jean Milburn
  • Ruby Matthews as Mimi Keene
  • Jemima Kirke as Hope Haddon

How many seasons of 'Sex Education' are there?

Netflix

There are four seasons of Sex Education, with eight episodes each season.

Will there be more seasons of 'Sex Education'?

Netflix

As far as we know, Sex Education wrapped up with season 4. But I guess...never say never, right?!

Where can I stream 'Sex Education'?

Netflix

You can stream all four seasons of Sex Education on Netflix.

Looking for more TV & entertainment news? Follow us on Facebook so you never miss a thing!

From winning multiple beauty awards to garnering genuine praise online, Beyoncé's haircare brand Cécred has passed the public's test and that's why I'm so excited it's finally available at Ulta (watch their cute announcement here)! Though I love going straight to Cécred's website to shop for goodies, I love how accessible it's become for customers. Whether you've been itching to try the award-winning Hydrating Shampoo or the Restoring Hair & Edge Drops that keep selling out (they're so worth it!), Ulta's made room in over 1,400 locations and online for them!

Keep scrolling to learn more about Cécred's launch in Ulta, discover Black women's experience with the popular brand, plus see my favorite picks!

Unveiling Cécred's Launch In Ulta

Cécred

Grace Ray, the CEO of Cécred shared how excited the brand is to launch in a major beauty retailer like Ulta in a press release. She said, "Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we've built with our community," (via PR Newswire). She also said, "Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can't wait for everybody to experience this new chapter with us."

Want to know if Ulta is equally excited about the partnership? Look no further than the retailer's CEO Kecia Steelman. She told PR Newswire, "Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us and a reflection of our commitment to partner with brands that work for everyone. From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way."

Not only that, but Steelman says Ulta feels "honored to co-create a vision that will delight" customers and "drive success" for them as well as Cécred.

Cécred

Additionally, Ulta Beauty and Cécred are offering an exclusive salon experience for customers. Stylists will be trained on how to effectively use products to offer the following services:

  • Cécred Scalp Revival: "Creates a foundation for healthy hair with a gentle exfoliation that nourishes your scalp, removes flakes and buildup, and helps keep your hair hydrated. This service includes a signature Cécred circulation scalp massage. It can be paired with any Cécred treatment and any finished style."
  • Cécred Protein Bounceback Treatment: "Features Cécred’s Fermented Rice & Rose Protein Ritual to help strengthen hair and make it 3x more resistant to breakage. The Cécred Moisturizing Deep Conditioner ensures a perfect protein-moisture balance, deeply nourishing hair while supporting everyday wear and tear."
  • Cécred Hydration & Repair Treatment: "Repairs and restores hair weakened by color, heat, chemical services, and extensions. This service includes Cécred Reconstructing Treatment Mask, which reduces damage in just one use, and Cécred Moisturizing Deep Conditioner to deeply nourish and maintain the ideal protein-moisture balance."

Beginning May 18, Cécred Sundays will take place at a "select 200 The Salon at Ulta Beauty locations!" It'll be a recurring event catered to customers who are looking for a relaxation during their hair appointments, plus they'll receive a complimentary mini Temple Oud candle with any of the above services.

I'm all for it because Cécred's on par with brands like Design Essentials, Olaplex, Aveda, Kérastase and Mizani. It might sound biased, but I've sat in the salon chair enough times to know this isn't your average line. But don't just take my word for it.

I spoke with my community to learn more about their experience using Cécred and they were gracious enough to share their hair journeys as well as thoughts about how the haircare brand fits into their overall routine!

1. Carolyn Gray, Content Creator 

Tone Woolfe

My conversation with Caroyln felt like a huge breath of fresh air. There wasn't a need to code switch (something Black women often navigate when communicating in the workplace and otherwise) as we had an open and honest discussion about her hair journey.

"When it comes to hair, I had two amazing perspectives on two ends of the spectrum in my family. I had my grandmother on my mom's side of the family — which is Caribbean — and they were all about relaxing the hair, doing the hair, having the hair salon in the back of the house that everyone would come to. That was their perspective of having refined, relaxed, and always put together hair...Having this idea that's how hair should be," she says.

On the other hand, her grandmother in the Maryland had gorgeous locs who told Carolyn as a child, "Don't ever let them tell you that they're dreadlocks. Ain't nothing dreadful about them." Ultimately Carolyn got a chance to see one group of women who felt like afro hair or natural hair wasn't 'neat' while the other side of her family believed curly hair is beautiful in a spiritual sense.

This helped prepare Carolyn for working in the corporate side of the fashion and fitness worlds. "I had a short perm there [in fitness] and was spoken to about what types of hair was acceptable on the sales floor or not. I started relaxing my hair in high school because it took my mom hours to manage my hair in its natural state and she fell into 'It's just easier for me this way without having to always go to the hair salon,' thing."

Her relaxer lasted from ages 14 until 27, but she's always played around with colors, short cuts, weaves, and even made her own wigs at one point. Though she knew there was a stigma around natural hair, she's always made it a point to have fun no matter what hairstyle she has.

Denise Stephanie Hewitt

So when Beyoncé announced the launch of Cécred, Carolyn didn't hesitate to send the news to her hairstylist to see how she felt. Her hairstylist's response? "I'm gonna buy the [super] fan bundle! Whatever bundle there is, I'm buying it!."

Carolyn says, "Initially I wanted to get her perspective to see if this would be something to try on my hair. Like, what did she think about the legacy of Beyoncé and her affair with hair as well as her mother's history as a hairstylist." She also reminded me that fans were able to catch a glimpse of Cécred's formulas on a table in her documentary for Renaissance. "I was like, 'what is this gold liquid thing on that table,'" she recalls excitedly.

"I didn't have any negative feeling about it because her mom has been a hairstylist. She [Beyoncé] has to wear weaves and color and I always wondered how she maintained her hair. I also thought how she cares for her hair with all the performing and the things she has to do," she says.

Concerning all of the negative thoughts about Cécred and Beyoncé's hair, Carolyn admits that she was thoroughly surprised at what some people were saying. She actually experienced said negativity in person when she was a part of a panel about Black beauty, but this didn't change her excitement about trying Cécred.

"I feel like my hair looks really healthy and I find that I've had less hair breakage since I've been using it. The reality is that I feel this hair care collection — the entire collection — is replacing the other products I used to maintain my blonde hair and the health of my hair."

She took care to mention that she believes Cécred is on par with Olaplex and K18. "I haven't had as much dandruff either because of that scrubbing shampoo [Clarifying Shampoo & Scalp Scrub]. Good Lord, what kind of scrub is that," she says with a laugh. Her only initial gripe is that she wasn't a fan of the shampoo's scent because she has a sensitive nose, but she barely notices it now.

You can watch her full review of Cécred on YouTube.

2. Brittany Waugh, Beauty Content Creator

Brittany Waugh/Instagram

Brittany's hair journey is one that's void of putting chemicals in her hair. She says, "I grew up with a mom who prioritized healthy haircare. I spent the majority of my early childhood in natural hairstyles, only getting press and curls for holidays." The reason for is this is that her mom didn't want her to have damage from coloring her hair or relying on relaxers like she did. Brittany admits, "Even to this day, I am scared to use chemicals."

However, she used to experience pressure to alter her hair growing up. "I wear wigs often, but also wear my hair in a natural pineapple updo to the gym for convenience. In my house growing up, a new hairstyle every week or every two weeks was mandatory, so I have adopted that. However, as I get older, I don't feel as pressured to do this, but more so changing my hair for my enjoyment and wearing it how I feel comfortable."

Now that Cécred is on the market, Brittany shares that she was a little wary about trying the brand's products for personal reasons. "While I was of course excited because it was coming from Beyoncé, I am a person who rarely changes my routine. When I find products that work for me, unless something spectacular comes along and changes my mind, I stick with the products I know work for me."

She's gone on to embrace the brand and says, "I can truly tell that the entire line was well-produced and developed. I am someone who mutually deals with psoriasis similar to Beyonce, so finding products that help with that flare-up is rare. Their Clarifying Shampoo & Scalp Scrub with the Deep Conditioner have helped my scalp and hair more than the products I have been accustomed to."

She shared a brief BTS clip of her admiring Cécred's packaging along with a glimpse of her natural curls on TikTok!

3. Chelsea Hightower, Compensation Professional 

Chelsea Hightower

As long as I've known Chelsea, she's always worn her natural hair, and it never occurred to me to ask how she ever felt about it until now. "Growing up, I struggled to fully embrace my natural hair. Being a lifelong natural, I've mostly worn my hair in its natural state. However, as kids, our initial hairstyle choices often reflect our parents' or caretakers' preferences rather than our own," she reflects.

She also says, "My mom chose not to relax my hair when I was young, which greatly influenced my acceptance of my natural hair. However, for a long time, my choice was more influenced by circumstance than by preference. I found myself yearning for relaxed, straight hair, despite my mom’s efforts to encourage me to love my natural curls."

No matter how much her mom encouraged her, it was hard to not be influenced by what she was seeing. Chelsea says, "Most of the women and girls I knew had relaxers, including my mom and eventually my older sister. Despite receiving compliments and praise for my beautiful natural hair, I was still swayed by the prevailing trend of relaxed hair. It wasn't until 9th grade when my mom allowed me to relax my hair that I truly understood and appreciated my natural hair. That single experience of having my hair relaxed was enough to make me realize that I never wanted to do it again—I was mortified by how unnaturally straight and stiff it made my hair feel. I knew I’d be a natural girl for life after that!"

As much as she loves her hair, Chelsea admits that it hasn't always been easy to embrace it in a professional setting due to her own feelings about how she might be perceived. "While no one has explicitly told me to change or straighten my hair, I've felt an internal pressure. With a doctorate in Industrial-Organizational Psychology, where I've delved into research on fairness in the workplace and hiring practices, I've come across studies highlighting unconscious biases against people of color based on characteristics like hair," she shares.

Much of her studies and research revealed shocking documented evidence of the biases that POC face due to our hair, definitely playing a role in some of that pressure to conform. She's not afraid to admit that she even made the decision to wear her hair differently when interviewing for her first post-doctorate role. "This concern led me to wear a natural slick-back for some interviews, but for others, I opted for a straight-haired bob wig. Many Black women joke about the 'bait and switch' tactic of wearing a wig or weave for interviews and then revealing their natural hair once hired. That's essentially what I did. Now that I've secured my job, I feel more at ease wearing my natural hair. However, during the interview process, I felt the need to mitigate potential biases by altering my hairstyle."

Chelsea Hightower

When I asked her to share her unfiltered thoughts about using Cécred on her curls, Chelsea eagerly shared how her routine has changed since using the brand's products. "I was really impressed with the Cécred line when I first tried it out. I wanted to minimize bias as much as possible, so I made a conscious effort not to let my admiration for Beyoncé as an entertainer influence my perception of her hair products," she says.

This led her to compare Cécred with another hair care line she frequently uses. "I conducted a side-by-side comparison of Cécred and the other brand to judge Cécred’s performance fairly and without bias...the results spoke for themselves. The curls on the side of my hair treated with Cécred appeared shinier and had better definition on Day 2 compared to the side treated with the other brand. I shared my full wash day comparison on social media, and others agreed with my conclusion that Cécred outperformed the other brand." You can watch her comparison video on Instagram!

Ironically, Chelsea immediately loved the scent of Cécred's products, differing from Carolyn's experience. "Being a scent enthusiast, I appreciate the subtly perfumed fragrance of the products. My favorite product from day one has been the Reconstructing Treatment Mask. Everything about it, from its consistency and scent to the softness it imparts to my hair, is *chefs kiss*! This product recently won the 2024 Women's Health Beauty Award for Best Hair Mask, confirming its quality. It's definitely a product worth trying!"

The only issue she has right now is that she wishes the brand offered more styling products, but we'll see what happens as the year unfolds! Knowing Beyoncé and team Cécred, we could see even more surprises unfold this year. They're already scored huge by being in Ulta, so there's no telling what's next!

My Favorite Cécred Picks Found At Ulta

Ulta

Hydrating Shampoo

If a shampoo claims to be hydrating, I'm all over it because my hair's texture craves moisture. While I wasn't sure what to expect from Cécred's Hydrating Shampoo, I cleared my mind of any preconceived fan bias I may have had prior to using it.

The first thing I noticed is how my coils immediately became bouncy after washing the first section of my hair. That's always my first clue that wash day will go well, so I was excited when that happened.

By the time I finished using the shampoo, my hair was bouncy and incredibly soft.

P.S. It has a slight fragrance, but I actually like it!

Ulta

Hydrating Conditioner

I don't alway use a conditioner after washing my hair, but I wanted to try Cécred's Hydrating Conditioner to see if it paired well with the Hydrating Shampoo. Once again, I applied the product to each section of my hair and let it saturate my strands for five minutes. Once I rinsed it out, I became convinced that I'd found new staples for my wash day.

Ulta

Reconstructing Treatment Mask

I love applying hair masks because they give my coils extra TLC, but this Reconstructing Treatment option has put my regular go-to products to shame. It has Cécred's "patent-pending Bioactive Keratin Ferment" in it which helps pump the brakes on damage and improve hair's overall shine.

I honestly didn't notice if my hair seemed shinier after using this, but I didn't notice as much shedding once I rinsed it out. That's a huge plus for me!

Ulta

Restoring Hair & Edge Drops

Last but not least, Cécred's Restoring Hair & Edge Drops have earned the hype in my opinion. Unlike other serums or growth oils, its texture isn't super thick. In fact, it almost has a watery consistency so you don't need a lot. It doesn't burn and feels like you're applying something handmade by God.

In other words, it feels really good and makes you want to cradle the bottle after you're done making sure your scalp isn't neglected.

My Final Thoughts About Cécred

Jasmine Williams

Whether I'm wearing my natural hair or protective styles, I value using great products to care for my hair no matter what style I'm wearing. As a Black woman, I've faced criticism for having relaxed hair, a pixie cut, braids, sew-ins and more, so I can only imagine how it feels to have Beyoncé's status and watch others decide you're not well-versed enough to have a haircare line.

However, I've searched through hundreds of comments on Cécred's Instagram and there's an overflow of examples of how well the brand works on a variety of hair textures. From people who suffer from alopecia or are looking for products that keep their hair moisturized, Cécred is keeping customers in mind.

P.S. I still can't believe how bouncy and soft it made my coils. The proof is literally in the pudding of the shampoo and restoration mask, so I highly recommend using it!

Cécred's 'A Deeper Understanding Of Hair' Campaign

Wieden+Kennedy for Cécred

Just when Cécred couldn't get any better, they decided to parter with the popular creative company Wieden+Kennedy to also launch a new campaign called A Deeper Understanding of Hair!" A dedicated video on Instagram dives into Cécred's manifesto and it sums up how inclusive the brand is. From specialized hair treatments to the immortal silk press, the brand knows that hair tells a story.

Hair isn't uniform and should never be treated as such. I love that Carolyn, Brittany, and Chelsea dove into their varying experiences and upbringings to share how it all helped shape the way they approach their hair today. I'm also a huge fan of the way they separately champion Black women, giving themselves and others permission to truly love their hair — natural texture and all — without succumbing to the idea that they have to fit into a certain beauty standard.

And while this could all come together without Cécred, isn't it wonderful the way Beyoncé's brought us all together? (And made our hair look and feel good while doing it?) I think so, too!

Subscribe to our newsletter for more "I Tried It" beauty inspo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Don't worry, if you're still crying over the Severance season 2 ending, I have good news for you. Severance season 3 is coming to Apple TV+! The show was renewed for a junior season after the season 2 finale and the news couldn't come at a better time. I need to see the Severance cast and characters happy!!! Keep reading for everything we know about the upcoming episodes.

Here's the latest news on Severance season 3, coming to Apple TV+ soon.

What are some popular Severance season 3 theories?

Apple TV+

During a panel at Bell Works in New Jersey (where the show is filmed), Britt Lower revealed a theory the whole Severance cast is "getting a kick out of [is] Ricken being a goat," she tells People. "I think that's everyone's collective theory. You never know."

Michael Chernus (who plays Ricken in the show) says that "people have all kinds of theories about Ricken that he's a goat or that he's an Eagan or he's part of the board. I think, you know, we don't see a ton of Ricken in season 2, so I think the fact that he isn't around much makes him seem very suspicious to some people."

Fans love getting caught up in the theories, but for the team behind-the-scenes, it's a little tricky to navigate. "You have to like take all that with a grain of salt and sort of appreciate that everybody has different ideas, but we have to have our own sort of clear idea of what we're doing that is independent of that," executive producer Ben Stiller says.

However, that doesn’t mean he turns a blind eye to online chatter, saying, “I'll read a theory and I'll be like, 'Oh I wish we were making that show because that sounds cool.' But generally, I have to sort of turn the other way," creator Dan Erickson agrees.

Is there a season 3 of Severance coming?

Apple TV+

Yes, Apple TV renewed Severance for a season 3 on March 21, 2025.

“Making Severance has been one of the most creatively exciting experiences I’ve ever been a part of,” executive producer and director Ben Stiller says in a statement. He jokes that, “While I have no memory of this, I’m told making season three will be equally enjoyable, though any recollection of these future events will be forever and irrevocably wiped from my memory as well.”

“I couldn’t be more excited to get back to work with Ben, Dan, the incredible cast and crew, Apple and the whole Severance team,” executive Adam Scott (who also plays Mark) adds. “Oh hey also — not a huge deal — but if you see my innie, please don’t mention any of this to him. Thanks.”

When is Severance season 3 coming out?

Atsushi Nishijima/Apple TV+

We don't have an official Severance season 3 release date yet, but we do know it won't take another three years for new episodes to come out. (We all remember the three-year wait between seasons 1 and 2).

During an appearance on New Heights with Jason and Travis Kelce, Ben Stiller promises that "the plan is not, definitely not" to release Severance season 3 in 2028.

Who's in the Severance season 3 cast?

Apple TV+

Based on the end of season 2, we can include the Severance season 3 cast to include all our favorite stars:

  • Adam Scott as Mark Scout: a Lumon employee leading his team in Macrodata Refinement (MDR). In the real world he's mourning his late wife Gemma.
  • Britt Lower as Helena Eagan/Helly R.: one of Mark's coworkers with a shocking outie identity: she's the daughter of Lumon's CEO.
  • Dichen Laman as Gemma/Ms. Casey: Mark's wife in the real world and the wellness counselor on Lumon's severed floor.
  • Zach Cherry as Dylan George: another of Mark's coworkers who's the first one to be awakened outside the office.
  • John Turturro as Irving Bailiff: a Lumon employee who works with Mark.
  • Christopher Walken as Burt Goodman: a severed Lumon employee who's the head of Optics and Design (O&D).
  • Tramell Tillman as Seth Milchick: Lumon's Manager on the severed floor.
  • Patricia Arquette as Harmony Cobel: Lumon's manager during season 1 who lives as outie Mark's neighbor Mrs. Selvig.
  • Jen Tullock as Devon Scout-Hale: Mark's sister, who's pregnant in season 1.
  • Michael Chernus as Ricken Hale: Devon's husband and a self-help author.
  • Sarah Bock as Eustice Huang: the severed floor's new Deputy Manager in season 2.

What happens at the end of Severance season 2?

Apple TV+

The Severance season 2 ending is truly devastating. In the final moments of the episode, outie Mark and Gemma finally reunite in the moment we've been waiting literal years for. They decide to make their escape, but when they slip back into their innie selves, Mark S. decides he doesn't want to sacrifice himself for his outie. He stays with Helly at Lumon while Gemma (who had managed to escape, reverting to her outie self) looks on, screaming his name and beating on the door.

Where does Severance film?

Apple TV+

Severance has been filmed in locations like New Jersey's Bell Labs, as well as various locations around New York, including York Studios, Kingston, Nyack, Marine Park Golf Course, Ulster County, and Beacon.

As the cast reunites for Severance season 3, get ready for more outie-innie drama and suspense! Follow Brit + Co on TikTok to see the latest news!

This post has been updated.

As 1923 comes to a close, you might be wondering, What should I watch after 1923? Well you've come to right place because on the latest episode of Yap City, Brit + Co hosts Kayla and Chloe (that's me!) chat about the best Western TV shows to add to your watchlist. From When Calls The Heart for romance fans to Billy the Kid for Tom Blyth lovers, these shows can't be missed.

Here are the best Western shows to watch after you finish 1923 season 2.

What should I watch after 1923?

There are plenty of TV shows any 1923 fan will love (beyond 1883 and Yellowstone of course!), and Brit + Co hosts Chloe and Kayla dive into all the Western, romantic, and sci-fi shows you can stream right now. Keep reading for 5 of our favorites.

5 TV Shows To Watch After You Finish '1923' Season 2

Emerson Miller/Paramount+

Landman — Stream on Paramount+

In this Taylor Sheridan show, crisis executive Tommy Norris is fighting to secure his company's spot in the oil business during a fuel boom. Easier said than done. 1923 fans, keep your eyes peeled for Michelle Randolph!

Landman is on Paramount+ and stars Billy Bob Thornton, Ali Larter, Michelle Randolph, Jacob Lofland, Kayla Wallace, James Jordan, Mark Collie, Paulina Chávez, Demi Moore, Jon Hamm, Andy Garcia, and Michael Peña.

Prime Video

Outer Range — Stream on Prime Video

If you like your Westerns with a side of sci-fi, tune into Outer Range. This show follows the Abbott family, who are trying to protect their ranch while also reconciling their daughter-in-law's disappearance. But things get even crazier when a black void appears.

Outer Range is on Prime Video and stars Josh Brolin, Lili Taylor, Noah Reid, and Imogen Poots.

Hallmark Media

When Calls the Heart — Stream on Hallmark+

1923 fans who can't get enough of Spencer & Alex's romance will want to watch When Calls the Heart, which follows teacher Elizabeth Thatcher as she relocates to the small town of Coal Valley, and faces all kinds of love, loss, and adventure.

When Calls the Heart is on Hallmark+ and stars Erin Krakow, Kevin McGarry, Pascale Hutton, Jaeda Lily Miller, Kavan Smith, Andrea Brooks, Chris McNally, Martin Cummins, Viv Leacock, and Jack Wagner.

David Brown/MGM+

Billy The Kid — Stream on MGM+

Before he became the infamous outlaw, Billy was just a kid who experienced all kinds of heartbreak, fell in love, and got into plenty of trouble. Watch our interview with star Tom Blyth!

Stream Billy The Kid on MGM+ and see Tom Blyth, Eileen O'Higgins, Daniel Webber, and Alex Roe.

Ursula Coyote/Netflix

Godless — Stream on Netflix

Godless is the perfect show for 1923 fans because it reorients the cowboy narrative we're all familiar with. It follows a supposed traitor named Roy who's chased by a gang of outlaws to La Belle, a town nearly entirely governed by women after a mining accident killed almost all the husbands, fathers, and brothers.

Godless is on Netflix and stars Jack O'Connell, Michelle Dockery, Scoot McNairy, Merritt Wever, and Thomas Brodie-Sangster.

Will there be another series after 1923?

Paramount

There are a few more Yellowstone spinoffs on their way! In addition to the new show The Madison with Michelle Pfeiffer, it looks like we're also getting a spinoff about Beth Dutton and Rip Wheeler.

What order to watch Yellowstone 1883 and 1923?

Emerson Miller/Paramount+

If you're new to the Yellowstone universe, you can watch the shows in chronological order or in release order, depending on how you want to experience the story. If you want to watch chronologically (my personal favorite), watch the shows in the following order:

  • 1883
  • 1923
  • Yellowstone

But if you want to watch in release order, watch this way:

  • Yellowstone
  • 1883
  • 1923

Check out even more Western show recommendations with our 17 TV Shows For Yellowstone Fans!

This post has been updated.