Finding Your Next Great Business Idea (And Actually Doing It!)

Theresa Gonzalez
Oct 16, 2020
Brit Morin

We all have a million dollar business idea (or 2...or 3…) that we think *someone* should do. Why not you? Part of the motivation for Brit + Co's new interactive business course Selfmade is to help women develop their business idea into an actual living/breathing/thriving business. But it's also a way to figure out what that idea is. Maybe you have a few ideas, or need to refine a really good one, or maybe you have something with potential but just need to brush up on the business side of things. Well you're in luck. Thanks to Office Depot, we're here to share a quick recap on how we're helping our students figure out how to pick an idea and run with it. Feeling a little Selfmade fomo? Check out these tips for knowing if your idea is fully baked.

Know your audience: Who are they? Where are they? And what pain point are you trying to solve for them? "How would you define who that audience is?," said Brit Morin during this week's session. She goes on to suggest you develop a persona of your core customer: What's her name? Does she have children? Have visuals of who she is and what her day looks like and what she thinks about every day. "A lot of times I see businesses fail to scale because they're just trying to serve everybody and are very generic," adds Brit.

Understand your market: How big is the market you're targeting? Is it growing? You can find market reports online for anything from weddings to babies. Does your business have potential for repeat business? For example, a wedding client will likely (hopefully!) only need you one time so how do you plan to grow? Will you target the same client or will you evolve your services to cater to that changing demographic? Martha Stewart is a business that evolved with her audience while most fashion mags stay focused specifically on 20- and 30-somethings for the long haul.

Level up your business idea: What's your twist? Think about what differentiates you from your competitors. For example, if you're a photographer, maybe you focus on newborns and hook up with a maternity ward or sell seasonal packages. Brit talks about Punkpost, created by Alexis Monson, a Brit + Co alumni who, instead of selling greeting cards in a dying snail mail market, she created an online marketplace for greeting card designers. How does your business stand out in your market's crowd?

Committing to an idea is hard, and SO exciting. Once you've figured out your direction, Office Depot OfficeMax can help turn your idea into a reality with a full suite of business services & solutions to help you & your business succeed. From print & copy services to help build your brand to products to help you work from anywhere, learn about all the ways they can help businesses like yours, accomplish more.

Collaboration Hacks Every Small Business Owner Should Know

Verizon
verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


business advicebusiness coursebusiness programbusiness tipscareercollaborationsdigital ready programsmall businesssmall business tipsunexpected challengesverizon sponsorshipwomen in businesssponsoredentrepreneurship

13 Worst Christmas Movies To Hate-Watch This Holiday Season (We Know You Want To)

It was the best of times, it was the worst of times. I'm referring to our holiday movie watchlist, of course. The best new Christmas movies always make for a good time. But when it comes to the worst Christmas movies ever? Honestly, sometimes they make for an ever better time (especially when you're really dedicated to hate-watching). See which movies made the list below!

Keep reading to see the 13 worst Christmas movies that are so bad, they made the naughty list.

Our Little Secret (2024) — On Netflix Now

Chuck Zlotnick/Netflix

We're starting off strong with a Rotten Tomatoes rating that made my jaw drop! Despite the fact Lindsay Lohan's new comedy, which follows two exes who realize their partners are siblings, made me laugh out loud, it only got a RT rating of 36 percent and audience rating of 59 percent, as well as an IMDb rating of 5.8 out of 10. Yikes.

Four Christmases (2008) — On Hulu

New Line Productions

In my opinion, Vince Vaughn and Reese Witherspoon are a match made in Heaven in Four Christmases, which follows their characters Brad and Kate as they go through four separate family gatherings on Christmas Day. Unfortunately, it looks like audiences disagree because the movie got a 5.7 out of 10 on IMDb and a 47 percent Rotten Tomatoes audience rating (with only a 25 percent from RT itself!!).

I'll Be Home For Christmas (1998) — On Hulu

Walt Disney Pictures

In I'll Be Home For Christmas, Jake (Jonathan Taylor Thomas) returns home for the holiday hoping that his estranged dad (Gary Cole) will get him a porsche...but winds up getting left with nothing but a Santa suit in the middle of the desert thanks to the football team. To make matters worse, his GF Allie (Jessica Biel) has no clue what happened to him, and decides to hitchhike with Jake's nemesis Eddie (Adam LaVorgna).

Even though it has a ton of elements that could make for an entertaining movie, this flick only got a 23 percent on Rotten Tomatoes, along with a 41 percent audience rating, and a 5.5 out of 10 on IMDb.

The Christmas Candle (2013) — On Tubi

EchoLight Studios

Despite the fact historical films like A Christmas Carol are beloved by so many, critics consider The Christmas Candle one of the worst Christmas movies. The story follows a minister (Hans Matheson) in 1800s England who finds himself in a standoff against townspeople (including Samantha Barks) who believe a candle, and an angel's touch, offer a miracle every Christmas Eve.

The movie only got a 22 percent on Rotten Tomatoes (despite the fact it has a 74 percent audience rating), and a 6.3 out of 10 on IMDb.

​Tyler Perry's A Madea Christmas (2013) — On Tubi

KC Bailey/Lionsgate

Tyler Perry continues to be a fan favorite, proven by the fact that even though A Madea Christmas got a 21 percent on RT and a 5.1 out of 10 on IMDb, its RT audience score is 70 percent!

The Christmas movie follows Madea (Tyler Perry) and her niece Eileen (Anna Maria Horsford) on a journey to surprise Eileen's daughter Lacey (Tika Sumpter). Turns out, the reason Lacey didn't come home is she eloped! But it's with a character played by Chad Michael Murray, so I'm more than willing to press play on this one.

The Santa Clause 3: The Escape Clause (2006) — On Disney+

Walt Disney Studios

The Santa Clause 3: The Escape Clause was one of my favorite movies as a kid, and apparently the sentiment is not shared. This threequel follows Scott Calvin/Santa Claus (Tim Allen) goes toe-to-toe with Jack Frost (Martin Short) in a battle for the North Pole.

The movie only has a 17 percent RT rating and a 39 percent audience score, plus a 4.8 out of 10. Big yikes.

Deck the Halls (2006) — On Hulu

20th Century Fox/20th Century Studios

This horrible Christmas movie pairs up Matthew Broderick and Kristen Chenoweth three years after their stint in Disney's The Music Man, and follows Steve (Broderick) whose detailed, perfect Christmas is ruffled by Danny's (Danny DeVito) arrival in the neighborhood. One thing leads to another and suddenly Steve and Danny are in a battle to be the best-decorated house on the block. Oh, did I mention Kristin Davis costars?!

Deck the Halls has a startingly low rating of six percent on Rotten Tomatoes alongside its audience rating of 30 percent and a 5.1 out of 10 on IMDb.

A Law For Christmas (2023) — On Tubi

WesleyBros Productions

This new movie might have come just in time for the holidays last year, but viewers are wishing Santa had kept it for himself. The story (which stars Savannah Lathem and Chase Giacomo) follows a young politician who swaps the city for the country, and her job for her true calling.

It sounds romantic, but based on the 1.1 out of 10 rating on IMDb...it's not.

The Star Wars Holiday Special (1978)

CBS

I recently saw this special on air and, I'm sorry, I can totally see how some people consider this one of the worst Christmas movies. Aside from the fact it features OG Star Wars cast members like Mark Hamill, Carrie Fisher, and Harrison Ford, it just doesn't have the same magic as the movies we know and love.

The Star Wars Holiday Special follows Chewbacca and Han Solo as they journey to Kashyyyk (the Wookiee homeworld) for Life Day, and then have to entertain themselves when they're stopped by an Imperial blockade. Nothing says happy holidays like a 2.2 out of 10 IMDb rating and a 25 percent for both critics and audiences on RT. Unfortunately, it looks like this special isn't even available to stream.

Home Alone 3 (1997) — On Disney+

20th Century Fox/20th Century Studios

When are they gonna learn not to mess with originals?! Instead of picking up with Kevin McCallister (Macaulay Culkin), Home Alone 3 introduces us to Alex Pruitt (Alex D. Linz) who has to defend his home from a new set of crooks when he's home sick.

The film has a 35 percent RT score and 27 percent audience rating, which is a far cry from Home Alone's respective 66 and 80 percents! The movie does star a young Scarlett Johansson though, so that's a plus.

Unaccompanied Minors (2006) — On Paramount+

John Bramley/Warner Bros. Entertainment

Being an unaccompanied minor might be every kid's dream but turns out, the movie's a nightmare. The story follows five stranded young adults (Dyllan Christopher, Tyler James Williams, Gia Mantegna, Quinn Shephard, and Brett Kelly) who take the opportunity to run buck wild in an airport (which...is still low-key a dream of mine TBH). Unfortunately their airport official (Lewis Black) and his assistant (Wilmer Valderrama) are not amused.

This bad Christmas movie has a 30 percent on RT with an audience rating of 35 percent, and an IMDb score of 5.4 out of 10.

The Perfect Holiday (2007) — On Peacock

Yari Film Group

The Perfect Holiday? Not so perfect. The movie follows divorcée Nancy (Gabrielle Union), whose youngest daughter Emily (Khail Bryant) plots to put a smile back on her mom's face. When she asks a store Santa Benjamin (Morris Chestnut) to give Nancy a compliment, she beings a chain of events that might just bring some Christmas magic back into their lives.

Sadly the movie only got a 19 percent RT score and 52 percent audience rating alongside an IMDb rating of 4.8 out of 10.

The Nutcracker: The Untold Story (2010) — Rent On Amazon Prime

Freestyle Releasing

And we're rounding out the list with what might be the worst Christmas movie of all; somehow The Nutcracker: The Untold Story got a ZERO PERCENT RATING on Rotten Tomatoes! How is that even possible?!

The movie follows Mary (Elle Fanning), who receives a magical nutcracker from her Uncle Albert (Nathan Lane). When the nutcracker comes to life and transports Mary to a magical land on Christmas night, she has to stand off against the evil Rat King — and rescue the nutcracker when he's kidnapped.

Unfortunately, the inspiring plot did not inspire viewers considering it got a 28 percent RT audience score and 4.1 out of 10 on IMDb.

Do you think these are the worst Christmas movies ever? Let us know your pick on Facebook!

christmaspop cultureholidayentertainment

Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

female entrepreneursfemale foundersinspirational womensmall businessselfmadeselfmade pitch competitionwomen in businessstartupsbusiness courseentrepreneurship

Keiko Agena Revealed Which 'Gilmore Girls' Costars She Actually Keeps In Touch With

Gilmore Girls fans can all agree that, despite how much we love the show, Lane Kim (Keiko Agena) deserved WAY better. But Keiko admits that even though Lane's treatment on GG leaves a lot to be desired (starting with the fact that Lane is Korean American and Keiko is Japanese American), it was still a special role.

Keep reading to see which Gilmore Girls costars Keiko Agena talks to the most!

Keiko Agena has a complicated relationship with 'Gilmore Girls' character Lane Kim.

Saeed Adyani/Netflix

“I think what [the role] was for people was different than what it was for me,” she tells Juliet Litman on an episode of the Dear Felicity rewatch podcast (via People). “In a weird way, I feel like I want to honor the experience that people had from the show, and what it meant to them, especially young Asian people, because I get that comment a lot, about what it was like for them to see someone like that on screen.”

And it's no surprise that as much as Gilmore Girls viewers love Lane, Keiko "[loves] her too. I can tell, when I meet someone who knows Gilmore Girls or who loves Lane, it's like, I recognize that love. I see that you love that person."

But it's possible to hold two conflicting emotions at the same time, and although Lane Kim was an incredibly special role at the time, there are some things Keiko would do differently today. “The best thing is to have a Korean American writer [and a] Korean American actor,” she says. “I don't think that that role, cast that way, would happen today. But at that time, in 2000, it was such a different time that I definitely know I wouldn't have said no or pulled myself out of that situation at that time...Now it's just a mix of just having gratitude for having gone through that experience and having that experience.”

Keiko Agena also keeps in touch with two very special 'Gilmore Girls' costars!

And one aspect of Gilmore Girls that Keiko Agena is thankful for is her relationship with the Gilmore Girls cast! And there are two costars in particular she frequently keeps in contact with: John Cabrera (who played Brian) and Sean Gunn (who starred as Kirk).

“There is this kind of lovely nostalgia for that time, and yet also we have years since then,” she says. “I [have] gone to both of their weddings. Our friendship is part Gilmore Girls and appreciation for that crazy time, and then part just like a million other things that are just like friends.”

I was totally surprised to learn she keeps in contact with John and Sean (supposedly) more regularly than Alexis Bledel, but it makes sense when you remember Keiko, John, and Sean are all around the same age — and Alexis is 7 years younger. Hopefully we get another Gilmore Girls reunion to see our favorite television BFF's reunite!

Watch Lauren Graham & Scott Patterson's Mini Gilmore Girls Reunion for more Stars Hollow love!

pop culturegilmore girlsentertainment

Your Home Gym Will Be Your Favorite Place With These Affordable Upgrades

Turn your home gym into your favorite workout spot with these affordable upgrades that maximize functionality and motivation. This article highlights must-have equipment and accessories that can transform any space into a personalized fitness haven without breaking the bank. From versatile resistance bands and adjustable dumbbells to space-saving storage racks and cushioned workout mats, these upgrades are perfect for all fitness levels. Whether you’re just starting your fitness journey or enhancing your current setup, our curated list ensures you’ll find budget-friendly solutions to elevate your home workouts. Get ready to break a sweat and crush your fitness goals in a gym tailored just for you!

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

Upgrade Your Strength Routine With These Adjustable Dumbbells That Go Up to 24 Pounds

Amazon

Lift smart with adjustable dumbbells, the ultimate space-saving solution for strength training. With a magnetic pin mechanism, you can seamlessly switch weights between three and 24 pounds per hand. The ergonomic rubber grip ensures a comfortable and secure hold, so you can focus on crushing your goals worry-free.

See it on Amazon

Add Variety to Your Workouts With This Essential Pilates Ring

Amazon

Target stubborn areas with this Pilates ring, your go-to tool for toning thighs, arms, hips, and more. Lightweight and portable, it even includes a carrying pouch, making it perfect for at-home or on-the-go workouts.

See it on Amazon

Support Your Workouts With Copper-Infused Compression Leggings

Amazon

Recover like a pro with these copper-infused compression leggings, designed to boost circulation, reduce inflammation, and support muscle recovery. They're even antimicrobial to keep bacteria at bay, helping you jog back into your fitness routine with confidence and style.

See it on Amazon

Expand Your Strength Routine With a Resistance Band Set Complete With Handles

Amazon

Get a total-body workout with resistance bands featuring handles, the ultimate at-home fitness essential. Compact, versatile, and travel-friendly, these bands make strength training accessible and effective. Start your home gym journey with these bands and watch your progress soar.

See it on Amazon

Sculpt Your Core Anywhere With a Portable Ab Wheel

Amazon

Level up your core workouts with the portable and budget-friendly ab wheel, the go-to tool recommended by fitness pros. In just 10–15 minutes, this compact wheel delivers an intense ab burn. Whether you’re at home or sneaking in a quick office session, it’s your ultimate core-crushing companion.

See it on Amazon

Enjoy Yoga Anywhere With This Supportive Yoga Mat With a Carrying Strap

Amazon

Make floor workouts comfier with this thick yoga mat, offering extra cushioning and nonslip support. Whether you’re planking, stretching, or practicing Pilates, this mat provides the comfort you need, available in multiple colors and complete with a convenient carrying strap.

See it on Amazon

Bounce Into Fitness With This Trampoline That Isn't Just for Kids

Amazon

Bring the fun back to cardio with a mini trampoline, a low-impact workout tool that’s as entertaining as it is effective. Featuring guided workouts and an LCD monitor to track your progress, this trampoline will have you bouncing your way to better fitness.

See it on Amazon

Strengthen Your Core With This Wobble Board for Targeted Abs Workouts

Amazon

Challenge your core with the wobble board, the perfect accessory to enhance balance and stability. Whether you’re planking, squatting, or just trying to stay upright, this tool engages your muscles for a fun and functional workout.

See it on Amazon

Soothe Your Muscles With an Air Compression Calf Massager

Amazon

Soothe tired legs with this calf massager, a portable device that provides air compression therapy for swelling and soreness. With adjustable intensity and a remote control, it’s like having a personal massage therapist on call, anytime, anywhere.

See it on Amazon

Perfect Your Crunches With the Ultimate Neck and Back Support Tool

Amazon

Upgrade your ab routine with this versatile crunch assistant, designed to boost the effectiveness of crunches while doubling as a tool for push-ups and dips. Compact and easy to use, it’s a must-have for any core-focused workout.

See it on Amazon

Hop on This Yoga Wheel

Amazon

Do you suffer from back pain? If so, this yoga wheel is exactly what the doctor ordered. It fits perfectly in between your shoulder blades to target muscle relief.

See it on Amazon

Channel Your Inner Gymnast With These Durable Rings

Amazon

Channel your inner gymnast with gymnastics rings, which are ideal for building upper body strength and improving flexibility. While you might not make it to the Olympics, these rings deliver a full-body workout that’s both challenging and rewarding.

See it on Amazon

Keep Your Phone Secure on Runs With This Cell Phone Armband

Amazon

Keep your essentials close with this handy armband, perfect for holding your phone, keys, and more during workouts or runs. Lightweight and secure, it’s a practical accessory that won’t hold you back.

See it on Amazon

Boost Agility and Coordination With This Agility Ladder

Amazon

Boost speed and coordination with the agility ladder, a compact tool favored by athletes for improving footwork and balance. Easy to set up and portable, it’s a game-changer for anyone looking to level up their training routine.

See it on Amazon

Enhance Your Workouts With These Wearable Weights for Added Intensity

Amazon

Amp up leg day with adjustable ankle weights, perfect for adding resistance to exercises like leg lifts and glute kickbacks. With multiple weight options, these versatile weights help you intensify your workouts and achieve your fitness goals.

See it on Amazon

Blow Off Steam With This Heavy-Duty Punching Bag

Amazon

Punch out stress with this punching bag, the ultimate way to combine fitness and therapy. Compact and perfect for apartments or small spaces, it helps you release tension while building strength and endurance. Punch your way to both physical and mental health.

See it on Amazon

Stay Comfortable While Toning With These Mesh Sneakers

Amazon

Step up your footwear game with these slip-on sneakers, combining fashion and function. Featuring cushioned support, breathable mesh, and an easy slip-on design, they keep your feet comfortable while engaging leg muscles for better movement and style.

See it on Amazon

Maximize Cardio With a Space-Saving Compact Exercise Bike

Amazon

Stay active anywhere with this mini exercise bike, perfect for pedaling under your desk or in front of the TV. With adjustable resistance, anti-slip pedals, and an LCD monitor, it’s a compact way to incorporate movement into your day without leaving your seat.

See it on Amazon

Protect Floors and Joints With Puzzle Exercise Mats That Interlock Easily

Amazon

Transform your home gym with these puzzle exercise mats, providing a cushioned, nonslip surface for safer and more comfortable workouts. Easy to assemble and versatile, they protect your joints and flooring, making them a must-have for any home fitness space.

See it on Amazon

Customize Your Strength Training With This Adjustable Fitness Bench Offering 16 Configurations

Amazon

Maximize your exercise options with this adjustable fitness bench, offering endless possibilities for targeting muscle groups. From step-ups to bench presses, this height-adjustable bench includes storage space, blending functionality with convenience.

See it on Amazon

Build Strength With a Set of Adjustable Dumbbells for Versatility

Amazon

Get stronger with these adjustable dumbbells, the ultimate space-saving solution for a full-body workout. Whether you're building strength or toning muscle, these dumbbells adapt to your fitness needs, offering versatility and effectiveness in one compact package.

See it on Amazon

Level Up Your Training With This Kettlebell in Various Weights

Amazon

Add a cardio and strength-training powerhouse to your routine with this vinyl-coated kettlebell, available in weights from five to 50 pounds. Its smooth handle ensures a secure grip, making it an excellent choice for building endurance and strength.

See it on Amazon

Relieve Muscle Tension With a Foam Roller Featuring a Textured Surface

Amazon

Roll out muscle tightness with this affordable foam roller, your personal sports masseuse at home. With a high-density textured surface, it’s perfect for relieving tension, increasing circulation, and mimicking gym machine exercises to elevate your recovery and flexibility.

See it on Amazon

Add a New Dimension to Your Training With These Egg Weights That Fit Perfectly in Your Palm

Amazon

Supercharge your workouts with these small egg weights, the perfect addition for resistance training. These half-pound palm-sized weights are ideal for boxing or adding a challenge to any fitness routine. Lightweight, portable, and easy to grip, these little eggs pack a powerful punch.

See it on Amazon

Elevate Your Bodyweight Workouts With This Set of Parallel Bars

Amazon

Take your strength training to the next level with parallel bars, a compact solution for dips, pull-ups, and more. Crafted from heavy-duty carbon steel, these bars provide unmatched stability and durability, making them an essential addition to your home gym setup.

See it on Amazon

Experience a Full-Body Workout With This Pilates Bar Kit Complete With Accessories

Amazon

Bring the Pilates studio home with this portable Pilates bar kit, featuring resistance bands and accessories for balance, coordination, and muscle toning. This space-saving kit fits neatly into a carry bag, making it perfect for both at-home and on-the-go workouts.

See it on Amazon

Take Your Home Workouts to New Heights With a Suspension System Featuring Industrial-Strength Straps

Amazon

Challenge your entire body with a suspension training system equipped with industrial-strength straps for adjustable exercises. Target your upper and lower body with ease—just find a sturdy anchor point and get ready for a full-body workout experience.

See it on Amazon

Enhance Core Strength With This Weighted Medicine Ball

Amazon

Enhance core strength with a weighted medicine ball, a versatile tool for building muscle and improving balance. Available in multiple weights, its textured rubber surface ensures a secure grip, making it a staple for dynamic and effective workouts.

See it on Amazon

Step Into Fitness With a Step-Up Platform for Sustained Cardio

Amazon

Elevate your cardio game with a step-up platform, perfect for heart-pumping exercises and a dose of nostalgia. Featuring a slip-resistant surface and adjustable risers, it’s a customizable, ’80s-inspired fitness essential for any workout routine.

See it on Amazon

Add Resistance to Any Routine With a Breathable Weighted Vest

Amazon

Push your limits with a weighted vest designed to evenly distribute weight for a safer, joint-friendly workout. Made from breathable neoprene, it’s comfortable and versatile, allowing you to increase intensity while staying cool and focused.

See it on Amazon

Get Low-Impact Cardio With This Space-Efficient Rower

Amazon

Row your way to full-body fitness with an affordable rowing machine, offering a low-impact, high-reward workout. With a foldable design and an LCD screen to track your progress, it’s the ultimate cardio machine for any fitness level.

See it on Amazon

Track Your Progress With the Advanced Apple Watch Health Metrics

Amazon

Stay on top of your fitness goals with the Series 8 Apple Watch, your ultimate wrist companion. Packed with features like temperature sensing, blood oxygen monitoring, and ECG tracking, it’s more than a watch—it’s a mini supercomputer dedicated to your health and performance.

See it on Amazon

Increase Workout Intensity With a Set of Resistance Bands in 6 Tension Levels

Amazon

No room? No problem. These resistance bands are a space-saving powerhouse, perfect for a full-body workout without the need for heavy, bulky equipment. From squats to bicep curls, they adapt to your routine at home or on the go.

See it on Amazon

Work Out Anywhere With These Dual-Sided Sliders for Any Surface

Amazon

Add intensity to your bodyweight exercises with sliders, the small but mighty upgrade your workouts need. Boost plank variations, enhance lunges, and challenge stability—all without weights. Lightweight and travel-friendly, these sliders are a home gym essential.

See it on Amazon

Stay Light on Your Feet With an Adjustable Jump Rope

Amazon

Boost your cardio with an adjustable jump rope, designed for full-body engagement. Improve coordination, balance, and stamina with this compact, low-impact workout tool designed for small spaces. Whether you're into fitness or upping your game, this rope delivers.

See it on Amazon

Anchor Your Workouts With This Simple Yet Effective Door Anchor for Resistance Bands

Amazon

Transform any doorway into a gym with a door anchor and resistance bands. This dynamic duo creates a cable-machine-like setup without the hefty price tag. Affordable, portable, and easy to use, this dynamic duo turns any space into your personal training zone.

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