7 Lessons Every Entrepreneur Should Know

Dec 11, 2020

Selfmade, our online business course, wraps another session this week. We can't believe it's been 10 weeks! Thanks to our collaboration with Office Depot, we're here to share a recap on all the amazing things we learned. (PS: It's never too early to enroll for our Winter 2021 session!)

The Idea

Part of the motivation behind Selfmade is to help women develop their business idea into an actual living/breathing/thriving business. But it's also a way to figure out what that idea is. Here are five questions you should be able to answer about your idea:

WHAT is the problem you wish to solve?
WHO are you solving it for?
HOW will you solve it?
Why you?
Is your idea a "vitamin" or a "painkiller"? The world needs BOTH!

Your Business Model

We also get into business models and KPIs (key performance indicators) in Selfmade, helping you to develop one or fine-tune an existing one. Here are things to remember first:

Forecast your business at least 12 months out, then work backward.
Don't be afraid to *change* your model or try a few out as you go.
Pick one metric and make it grow. The "magic number" is key.

Branding

Emily Heyward, branding expert, shared five principles that define a brand strategy, including why should people care? "Of all the choices they have in your category and all the places they can spend their time, why should they pick you? Branding at its core is figuring that out, being able to articulate: Why does this business matter? Why does it need to exist in the world? What problem is it solving for people?" says Heyward. Also, remember:

Personal Brand vs. Business Brand: It's not always necessary to have both, but you and your story are essential.
Brand Strategy > Brand House: Use your brand house to inform how you make decisions on the daily.

Fundraising

Fundraising has become mainstream, thanks to shows like Shark Tank that glamorize the pitch process. But those who raise money from investors are actually in the minority. Most small businesses raise money on their own terms and don't have to give away part of their company to anyone else. Feeling intimidated at the idea of asking for money? Or even paying yourself? Here are fundraising options that might be right for you:

Bootstrapping
Grants
Loans
Crowdfunding
F&F/Angel
Venture Capital

Marketing

How can you communicate your brand to the world and really bring it to life? Selfmade dives into how to create a shining marketing strategy for 2020 and beyond by tapping into the 4 Cs:

Content
Community
Call to Action
Consistency

And remember that it's about we not me. How are you creating content that's helping others?

Social Voice

Social media is an amazing free marketing tool that didn't exist 15 years ago. Particularly with Instagram, you can use a few images and words to tell followers who you are in an instant. Here are three things to keep in mind:

Start with your mission and voice behind your brand.
Consider your target audience (both the customer and social engager).
Figure out what images, stories, and quotes will bring that vision to life.

Pitching + Presenting

Public speaking is scary! And so is presenting, pitching, and all the things you need to do to put your business out there. Here are Selfmade pro tips for making the best first impression:

Keep your eyes on the green dot at eye level for virtual meetings.
Raise your voice. Smile! Don't fidget! Deep breaths!
Remember the Triangle: Intro your three main points; detail each of the main points; close with a recap of the three points.

As for some parting words: Be confident that once you've stepped into this journey, you're going to get where you're supposed to be. Keep taking the big scary leaps forward, asking the tough questions, building your community, and supporting other small businesses and entrepreneurs. We'll be rooting for you!

Alright, you ready to take your idea to the next level? Build the business of your dreams with the help of a full suite of business services from Office Depot OfficeMax to help you succeed – including print & copy services, furniture & tech to help you work from anywhere PLUS the convenience of curbside pickup! Let Office Depot OfficeMax help you accomplish more so you can focus on more important things, like starting & growing the business of your dreams.

Collaboration Hacks Every Small Business Owner Should Know

Verizon

verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

15 Incredible Shows Netflix Cancelled For No Reason

If you've never experienced the heartbreak of binge-watching an incredible TV show only to discover it was cancelled after a cliffhanger, consider yourself lucky. Unfortunately, for many of us, we've fallen in love with fictional characters, watched our favorite actors take on new roles, and seen beloved books reimagined for a new generation — only to have the rug ripped out from us before seeing any kind of resolution.

Remember when early 2000s shows had 24 episodes, with half a dozen serving no plot purpose? These 8 to 10-episode seasons never stood a chance :(. Here are 15 series that had so much potential...and that Netflix cancelled anyway.

Anne with an E

Ken Woroner/Netflix

This Anne of Green Gables adaptation follows fiery orphan Anne Shirley as she navigates life in Avonlea, Prince Edward Island. Her imagination constantly gets her into sticky situations, but her quick wit and huge heart never fail. Season 3 ended when Anne and Gilbert finally realized they were in love with each other and were ready to begin their lives as adults. This is my favorite section of the book series, and I just can't believe we'll never see them conquer college or get engaged. My heart breaks just thinking about it! The series was cancelled after season 3 — despite the fact 1.7 million people signed a petition to save it.

"I wish it could be different but it cannot," series creator and executive producer Moira Walley-Beckett said on Instagram. "We have reached the end of the red Green Gables road after 3 wonderful seasons. My heart is heavy but I am so proud of this show - proud of my talented cast, crew, writers, and directors for working together so passionately to bring my vision of #annewithane to life 🧡 I am grateful and humbled by this experience and I truly feel blessed to have had the opportunity to share this beautiful, meaningful story with all of you, my kindred spirits🌿 I know you have loved this series as much as I have and I thank you for that forever and a day."

The Society

Seacia Pavao/Netflix

Dozens of wealthy teens find themselves living out a Lord of the Flies scenario when they return from a field trip to find all the adults missing. Are they in a different dimension? Are they dead? Unfortunately we'll never find out because the show was cancelled during COVID-19 (reportedly a month before the cast was supposed to shoot season 2). That also means we'll never find out who the father of Becca's baby is AND we'll never see Harry and Allie become a couple, even though they had serious multi-season endgame potential. If they have one fan it's me!!!

I Am Not Okay with This

Netflix

Another single-season cancellation! Criminal! This coming-of-age story about a teenage girl who discovers strong emotions trigger newfound psychokinetic powers. What could go wrong? Just like The Society, this series was rumored to be closing in on a second season renewal, but Netflix cancelled it due to COVID-related reasons.

“We’ve made the difficult decision not to move forward with second seasons of The Society and I Am Not Okay With This,” Netflix said in a statement to Deadline. “We’re disappointed to have to make these decisions due to circumstances created by COVID."

Shadow and Bone

Dávid Lukás/Netflix

Based on Leigh Bardugo's Grishaverse novels, this fantasy TV show follows Alina, who discovers she's the Grisha destined to save her country from dark monsters and tyrants. This series truly had everything: a beautiful message about good vs. evil, incredibly written relationships, enemies to lovers AND friends to lovers, and even a cliffhanger teasing Alina could be venturing into the dark side. Sadly, the series was cancelled after season 2.

"I'm heartbroken and deeply disappointed, but I'm also trying to hold onto my very real gratitude," author Leigh Bardugo said on Instagram. "Most authors never get to see their work adapted. Many who do end up regretting the experience. I'm one of the lucky few who can look at an adaptation with pride and tremendous joy...Most of all I want to say how grateful I am to the folks reading this—whether you found your way to the books first or discovered them through the show. The Grishaverse is a better place because of you."

Lockwood & Co

Netflix

Like lots of successful Netflix shows, Lockwood & Co follows a formula: a group of teenagers protect their city from the supernatural realm (TBH, that sounds a lot like Stranger Things!), and this trio is fighting ghosts in London. The series even features Bridgerton's OG Francesca, Ruby Stokes. Sadly the show was cancelled after one season.

"To the fans – to Lock Nation – you really have been the greatest," production company Complete Fiction said in a statement. "We cannot thank you enough for how much you have embraced, celebrated and loved the show. You are the kindest, most creative group of people online and it has been so gratifying to see how your passion for these characters and this world has brought you all together. This might be the end of the line for the TV show, but the books live on, as do the friendships made. We encourage you to embrace both. So many people have watched and enjoyed the show globally, and that, at the end of the day, is why we do what we do. So keep watching great TV. Keep going to the movies. Keep taking chances on new things. Stay ‘just reckless enough.'”

Warrior Nun

Netflix

This Netflix TV show is one cancellation X (formerly Twitter) has never really gotten over. The series follows a young woman who joins the battle between Heaven and hell after she wakes up in a morgue with an artifact literally embedded in her back. The series is led by Chris Evans' wife Alba Baptista, and despite its popularity, the show was cancelled in December 2022. But good news! Three sequel films are on their way.

“I’ve just found out that @netflix will not be renewing #WarriorNun,” showrunner Simon Barry tweeted. “My sincere appreciation to all the fans who worked so hard to bring awareness to this series, and for the love you showed me, the cast and the whole production team. It was a privilege to be a part of this.”

Chilling Adventures of Sabrina

Netflix

Add this to the list of super buzzy TV shows past. Perfect for spooky season, this twisted reimagining of Sabrina The Teenage Witch is for anyone who couldn't get enough of Riverdale. And the teenage drama of high school is balanced with plenty of magic. The show ended after its fourth season.

“Working on Chilling Adventures of Sabrina has been an incredible honor from day one," showrunner Roberto Aguirre-Sacasa told The Hollywood Reporter. "The cast, beginning with Kiernan as everyone’s favorite teen witch, has been an absolute joy. I am beyond thankful to the crew, writers, editors, assistants and everyone for pouring so much love into this dark dream of a show."

Santa Clarita Diet

Saeed Adyani/Netflix

Listen, if Drew Barrymore is in a project, I'm there. This dark comedy follows a family who has to figure out how to navigate that good old suburban life after Mom wakes up as a zombie. If you thought it was hard keeping secrets from nosy neighbors before becoming undead, you have another thing coming. This Netflix TV show was cancelled in 2019.

“The world has never known a ‘zom-com’ until Santa Clarita Diet, and we’re indebted to creator Victor Fresco for bringing this idea to Netflix,” Netflix said in a statement. “To their endless credit, the incredible Drew Barrymore and Timothy Olyphant were totally game, with an uncanny knack for comedy that brought Sheila and Joel Hammond to vibrant life, even though one of them was undead."

1899

Rasmus Voss/Netflix

This mind-bending historical sci-fi TV show follows a group of Europeans making their way to New York City in 1899 (shocker), and the farther they go in their journey, the more strange phenomena they encounter. Even though it hit the #1 spot on Netflix, after plagiarism accusations, the show was cancelled in January of 2023.

“With a heavy heart we have to tell you that ‘1899’ will not be renewed,” series co-creator Baran bo Odar said on Instagram. “We would have loved to finish this incredible journey with a second and third season as we did with ‘Dark.’ But sometimes things don’t turn out the way you planned. That’s life. We know this will disappoint millions of fans out there. But we want to thank you from the bottom of our hearts that you were a part of this wonderful adventure. We love you. Never forget.”

GLOW

Erica Parise/Netflix

If you've been following Brit + Co for a while, then there's a good chance you've seen our GLOW Halloween costume. TL;DR, we love this show. Set in the 1980s, the story follows a group of women who join a pro wrestling promotional show called Gorgeous Ladies of Wrestling (GLOW). Despite the fact production began on season 4 in February of 2020, COVID shut down the show and the delay eventually turned into a cancellation.

“COVID has killed actual humans. It’s a national tragedy and should be our focus. COVID also apparently took down our show,” series creators Liz Flahive and Carly Mensch told Deadline in a joint statement. “Netflix has decided not to finish filming the final season of GLOW. We were handed the creative freedom to make a complicated comedy about women and tell their stories. And wrestle. And now that’s gone. There’s a lot of sh—y things happening in the world that are much bigger than this right now. But it still sucks that we don’t get to see these 15 women in a frame together again.”

Sense8

Segolene Lagny/Netflix

This Netflix TV balances sci-fi and drama like nobody's business. When eight strangers around the world discover they share a psychic connection, they have to band together to survive. The show was cancelled after two seasons, but returned with one more 2-hour finale.

“[Sense8] is everything we and the fans dreamed it would be: bold, emotional, stunning, kick—ss, and outright unforgettable," said Cindy Holland, VP of Netflix original content. "Never has there been a more truly global show with an equally diverse and international cast and crew, which is only mirrored by the connected community of deeply passionate fans all around the world."

The OA

Olivia Bee/Netflix

Another science fiction thriller that follows a woman who reappears after a 7-year disappearance. Not only does she have new scars but she's no longer blind. Oh, she also claims she can open portals to another dimension. The show was cancelled in 2019, leading to #SaveTheOA and #TheOAisReal social media campaignsand even a Times Square billboard. One fan even went on a hunger strike outside Netflix's LA headquarters to protest the show's cancellation.

First Kill

Netflix

This show is a classic star-crossed lovers story that follows a teen vampire and vampire hunter who fall for each other while struggling with their individual family pressure to kill each other. The show was cancelled in 2022 due to the fact it didn't "meet thresholds for viewing and completion of episodes" (via Deadline), but fans can see Sarah Catherine Hook in Prime Video's Cruel Intentions next month!

Fate: The Winx Saga

Netflix

I L-O-V-E to see creative reimaginings of my favorite childhood stories, and this Winx Club-inspired show piles on the drama. It follows our favorite fairies as they attend a magical boarding school and learn ancient creatures are threatening the safety of everyone at the school. It was cancelled after two seasons in November 2022.

“This is not fun news to share, but Netflix [has] decided not to move forward with Season 3 of Fate: The Winx Saga,” showrunner Brian Young said in an Instagram statement. “This is especially tough because I know how many of you loved this season. It’s a heartbreaking silver lining, but a silver lining all the same. I’m so proud of everyone who worked on the show, and so happy we got to tell the stories we did."

The Babysitter’s Club

Liane Hentscher/Netflix

This Gen-Z adaptation of the beloved book series, which follows a group of middle schoolers who begin a babysitting business in their town, is perfect for anyone who loves nostalgia. Sadly, it was cancelled after two seasons.

“I have wanted to be a part of the world Ann M. Martin created since I was 7 years old, and for two amazing seasons I actually got to be,” series creator and showrunner Rachel Shukert said in a statement. “It was a dream come true. Although I am heartbroken not to be returning to Stoneybrook for 20 more seasons, I am so proud of the incredible show our amazing cast and crew created and the way it brought joy and comfort to so many when they needed it most."

Which cancellation broke your heart the most?! I will truly never get over The Society, and will come up with my own explanation for everything. Follow us on TikTok for more pop culture exclusives and think pieces!

pop culture entertainment

15 “Little Luxuries” Millennials Always Spend Money On, According To Reddit

As I grow older, I’ve come to appreciate the finer things in life. I’m no longer investing in things that don’t truly serve me, especially items that simply won’t last long-term. I’m certainly more particular about the clothes I buy (and even more so the materials they’re made of), and I often have to think twice or thrice before adding some silly little home decor to my cart. These days, I’m more likely to save my hard-earned money for life experiences like vacations and concerts, maintenance items like my car and bike, and a damn good night of dining out.

Past these, there are a handful of comfort purchases that are totally worth the money, according to a select group of millennial Redditors under r/Millennials. From luxury skincare products and high-end kitchenware to travel and sleep necessities, I’m truly amused by (and learning a lot from!) their responses to the question: As you’ve aged, what comfort/luxury items have you decided are worth the money?

Here are the little luxuries they buy every time.

What do millennials spend the most on?

Thirdman

Before digging into the little luxuries of it all, let's see what millennial spending habits look like in general! According to Investopedia, millennials are actually more "value-oriented" when they spend money — likely inspired by the 2008 financial crash and other unprecedented, major societal events. Since values are pretty subjective, that spending can translate in myriad of ways...including "doom spending" — or mindlessly shopping "to self-soothe because they feel pessimistic about the economy and their future" — according to CNBC.

The New York Times reported, "Millennials and Gen Z are more likely than older generations to make spending on a hobby or nonessential purchases a priority." This furthers the fact that instead of always spending towards a goal or an inherent need, millennials are looking for something more with their purchasing power. Opinions on these habits may vary, but one thing remains true: millennials want to use the money they do have to make their lives better.

Arthur Shuraev / PEXELS

1. Nonstop flights.

A few millennials agreed that spending the extra money for nonstop flights is very worth not having any kind of layover that could extend already-long travel days.

“Especially if traveling with children,” one person wrote. “Let The Journey end as quickly as possible.”

Bosch

2. Higher-end appliances.

Higher-end appliances seem popular among this millennial crowd because they have a slimmer chance of going kaput after a few years.

“I don’t want fancy bells and whistles,” one Redditor said. “I want the item to do [its] job and not crap out after 5-6 years.”

“It's the "smart" appliances that crap out quickly,” another person weighed in. “The more unnecessary buttons, the more unnecessary electronics, the more likely there is to be an issue.”

Some responders really love their Bosch appliances, like dishwashers, ovens, and more: “Bosch appliances for life. No frills but will run forever.”

Cottonbro Studio / PEXELS

3. Professional movers.

This one is quite self-explanatory: “Just save yourself the time and pain.” Amen!

Naturepedic

Naturepedic EOS Trilux Organic Latex Mattress

4. A really great mattress and pillows.

Several millennials noted that you’re likely to pay for back pain and other health issues down the line if you don’t invest in a good sleep set-up now. Many users responded that high-quality mattresses and pillows are their #1 ‘worth-it’ splurge.

“You spend 1/3rd of your life in that bed,” one person posted. “And if it's a shit one, it can and will slowly ruin your back and health.”

Sephora

5. Skincare.

Many skincare-focused users said that investing in skincare products that have a positive track record on their skin is also well worth it. Several users’ responses kickstarted a conversation about the best skincare ingredients to look into, especially with aging on the brain: SPF, tretinoin, vitamin C, retinol, and even Botox were mentioned.

A few more products were suggested in the thread were:

Amazon

Victorinox Grand Maitre Chef's Knife

6. Expensive (and sharp) kitchen knives.

A few Redditors said they’ve never once regretted their investment in luxe kitchen knives.

“I have a Victorinox chef’s knife that is my go-to and it was maybe $50 on Amazon. I’ve had it for years,” someone wrote. “Learning to sharpen knives properly is the key.”

“Also, [realizing] you don't need to buy a full knife block,” another person said. “Curating your knives based on the ones you actually [use] in your kitchen.”

Xtrema

Xtrema Versa Pan

7. High-end pots and pans.

Now this is some good advice!

“I find that more money spent on restaurant-quality cookware is worth it because I’m going on 25 years with the same sauce pans, stock pot, and skillets,” one user noted. “Non-stick sucks for everything but eggs and fish, but my cast iron works well enough for that as long as I can pay attention to what I’m doing. Don’t buy sets if you can afford good individual pieces.”

Pok Rie / PEXELS

8. Vacations.

Not only is a vacation one of the most popular comfort purchases among this particular group of millennials, making a vacation last at least one day longer seems to be the move, as it allows ample time for rest and recovery. Sometimes you just really need that extra day to get your mindset straight.

“An extra day off after I get home from my vacation,” someone wrote. “For some reason I need to have a vacation from my vacation before I go back to work.”

Brit + Co

9. A "bougie" gym

Going to the gym is usually a trying experience — you're exerting yourself physically, so why exert yourself mentally too? Instead of opting for the cheaper gyms that don't have as much to offer, some commenters note that the frills make their workout experience all the more worth it. One commenter straight up answered, “Paying for the bougie gym that’s got a sauna, cold plunge, and a good yoga instructor.”

Vlada Karpovich / PEXELS

10. Toilet paper.

It may seem subtle, but paying for higher-quality toilet paper can be a good boost to your everyday routine, according to some Reddit users.

A few commenters also praised the magic of having a bidet: “Best $150 I have ever spent is to [buy a] bidet attachment for my toilet.”

New Balance

New Balance Fresh Foam X 1080v14

11. Shoes with good support.

“Cheap out on shoes? Pay for foot problems and back problems,” one Redditor wrote. And they’re not wrong!

I grew up with parents that wouldn’t pay for cheap shoes in hopes the more expensive ones would last much longer, and I’m glad I did. It’s a mindset I’ve adopted as I grow further into adulthood, buying shoes that aren’t only made of durable materials, but provide ample support for my arches.

Brit + Co

12. “Anything that makes my body hurt less.”

This is pretty self-explanatory, but let's be real: our bodies just hurt as we age. It's an annoying fact of life, but it doesn't have to be a permanent feeling. This commenter likes to buy whatever makes their "body hurt less," and I'd like to think that looks like a lot of things. It could be the comfy shoes we've mentioned, the high-end mattresses, and the likes of all that! It could be an epsom salt that just always relaxes their muscles. It could be really anything, really! But the priority is clear: comfort is seriously key, and spending money on that is certainly not a waste.

Sebastian Ervi / PEXELS

13. Sitting closer at concerts.

Standing for hours in the GA section is so exhausting, and I’m tired of pretending it’s not! A few users agreed splurging on the more-expensive sitting arrangements is way better than waking up with foot and back pain. Plus, the view can often be a lot more enjoyable!

“I'm always trying to get to the front for general admission shows, but when seating is involved, I'm committed to paying more to be closer,” one user posted.

Amazon

14. Non-toxic cleaning products.

One user said non-toxic cleaning products are their go-to comfort purchase worth spending regularly on.

“The toxic overload we experience is causing all kinds of endocrine disorders and cancer,” they wrote. “I make a lot of my own, but if I buy:"

Brit + Co

15. Coffee, chocolate, and cheese.

Knowing what you like — and what's important to you — can really help when you're prioritizing what to spend on. This millennial commented, “I never cheap out on coffee, chocolate or cheese. I’m not buying luxury items, but I will get the highest grade I can get in my regular grocery stores. The cheapest stuff just isn’t worth it.” Amen!

Subscribe to our newsletter for more fun shopping + lifestyle tidbits!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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When Is Black Friday? These Deals Start As Early As Next Week

Black Friday will be here before you know it, with thousands of retailers flaunting their best deals of the year. We're shoppers at heart, so you know we're already scoping out 2024's offerings! Given that the list of stores and brands hosting Black Friday and Cyber Monday sales this year is essentially endless, we're weeding out only the best deals from the places you love to spend (and save). From beauty faves like Dieux and Kiehl's to home goods from Amazon and Walmart, these are the Black Friday deals you simply can't miss.

What is Black Friday?

Kaboompics / PEXELS

Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.

When is Black Friday 2024?

Gustavo Fring / PEXELS

Black Friday will land on November 29, 2024.

What is Cyber Monday?

Cottonbro Studio / PEXELS

Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.

When is Cyber Monday 2024?

Anna Shvets / PEXELS

Cyber Monday will land on December 2, 2024.

When's the best time to shop for holiday gifts?

Vlada Karpovich / PEXELS

We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.

What's the best thing to shop for during Black Friday and Cyber Monday?

Kaboompics / PEXELS

The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.

Beauty Sales

Amazon

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Serum

Bliss

When: November 20-December 17

What: 20-30% off select products

Ulta

Perricone MD High Potency Hyaluronic Intensive Hydrating Serum

Ulta

When: Now-November 23

What: Weekly deals on skincare, makeup, hair care, and fragrance.

IT Cosmetics

IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+

IT Cosmetics

When: November 23-December 3

What: 30% off sitewide (loyalty members get 35% off)

Amazon

Kiehl's Ultra Facial Cream

Kiehl's

When: November 21-December 2

What: 30% off site-wide and 50% off select items on November 26 only

Amazon

Lanolips Baby Baby Balms Set

Lanolips

When: November 29-December 2

What: 30% off at Ulta and 20% off on Amazon

Moroccanoil

Moroccanoil Original Treatment

Moroccanoil

When: November 25-December 3 (rewards members will have early access to the sale on December 2)

What: 25% off sitewide

NOYZ

NOYZ Love Club Eau De Parfum

NOYZ

When: November 28-30 and December 1-2

What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2

dpHUE

dpHUE Gloss+

dpHUE

When: November 3-15

What: 25% off sitewide

Dieux

Dieux Baptism Gel Cleanser

Dieux

When: November 29-December 2

What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30

ILIA

ILIA Skin Rewind Complexion Stick

ILIA

When: November 25-December 2, VIP members get early access November 24

What: 20% off sitewide, 25% off orders over $125, and 25% off plus a free full-size product for orders over $150

Fashion Sales

Amazon

Dream Pairs Genuine Suede Classic Platform Boots

Dream Pairs

When: November 21-December 2

What: 20-40% off select styles on the Dream Pairs site and Amazon

Madewell

Madewell The Essential Bucket Tote

Madewell

When: November 21-27

What: 30% off your purchase, including new arrivals

H&M

H&M Brushed-Finish Jacket

H&M

When: November 28-December 1

What: 30% off online only (November 28), 30% off online and in-store (November 29-30), and up to 50% off (November 30-December 1)

Old Navy

Old Navy '94 Half Zip

Old Navy

When: November 1-December 2

What: 50% off select products online and in-store (November 1-6), 50% off everything online and in-store (November 7-10), and 50% off everything online only and 50% off select products in-store (November 27-December 2)

Land's End

Land's End Medium Canvas Tote Bag

Land's End

When: November 29-December 3

What: 50% off, including customizable canvas totes, sheets, towels, accessories and more.

Showpo

Showpo Jondra Blouse

Showpo

When: November 22-December 3

What:

Black Friday early access (November 22-24): 25% off sitewide
Black Friday (November 27-29): 25% off sitewide
Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers

Franco Sarto

Franco Sarto Jaxon Mid Calf Boot

Franco Sarto

When: November 23-December 3

What: Up to 70% off + free shipping

Oomiay

Oomiay Havasu Earrings

Oomiay

When: November 28-December 2

What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only

Home Sales

Revival Rugs

Revival Rugs Gambit Rug

Revival Rugs

When: November 14-December 2

What: Scaled discounts automatically applied at checkout:

15% off $250-500
20% off $500-999
25% off $1,000-1,999
30% off $2000+

Walmart

Samsung 55” Crystal UHD 4K Smart TV

Walmart

When: November 11-December 1

What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.

Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
Event 1 deals begin in stores on November 15 at 6 a.m. local time.
Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
Event 2 deals begin in stores November 29 at 6 a.m. local time.
Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.

Amazon

TheraGun Sense Percussion Massage Gun

Amazon

When: November 29 and December 2 (tentative)

What: Amazon will feature "tons of great deals across all different categories."

Brookstone

Loftie Sunrise Lamp

Brookstone

When: November 25-December 4

What: Up to 76% off select items

Ruggable

Morris & Co. Strawberry Thief Sage & Rose Tufted Rug

Ruggable

When: Starting November 26

What: 25% off sitewide (exclusions apply) with code 'BF24'

Brümate

Brümate Era 40-Ounce Tumbler

Brümate

When: November 26-December 2

What: 20% off coolers and 25% off drinkware with code 'HOLIDAY25'

sproos!

sproos! Lookin Good Handheld Shower System

sproos!

When: November 27-December 2

What: 30% off of the Lookin' Good Bundle on sproos.co and Amazon

Great Jones

Great Jones x Fellow Kettle

Great Jones

When: November 4-December 2 on Great Jones site and November 21-December on Amazon

What: up to 50% off sitewide and 20-33% off select items on Amazon

Food + Supplement Sales

Cure

Cure Electrolyte Drink Mix Starter Kit

Cure

When: November 26-December 3

What: 25% off sitewide on all Electrolyte Drink Mixes, Cure Kids, Energy Teas and merch with code 'HELPYOURSELF25'

More Sales

Petco

Native Pet Omega 3 Fish Oil For Dog Skin & Coat

Petco

When: November 23-30

What: 50% off select items

Subscribe to our newsletter to shop even more Black Friday and Cyber Monday deals!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

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83 Must-Have Deals to Elevate Your Everyday—Grab Them Before They’re Gone

Don’t let these 83 unbeatable deals slip away! From Popular beauty finds to stylish fashion essentials, these incredible finds offer exceptional value and are flying off the shelves. Dive into these must-have picks now and secure the best bargains before they’re gone. This is your chance to score big on top-rated products at can’t-miss priceS.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

The Perfect Lipstick for Every Skin Tone? Clinique Almost Lipstick Is Going Viral.

Amazon

Everyone's been talking about Clinique Lipstick and its ability to look good on every skin tone. When two sisters with completely different looks tried it out for themselves, they were both amazed. This versatile shade can be dressed up or down to suit any makeup look.

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What do millennials spend the most on?

1. Nonstop flights.

2. Higher-end appliances.

3. Professional movers.

4. A really great mattress and pillows.

5. Skincare.

6. Expensive (and sharp) kitchen knives.

7. High-end pots and pans.

8. Vacations.

9. A "bougie" gym

10. Toilet paper.

11. Shoes with good support.

12. “Anything that makes my body hurt less.”

13. Sitting closer at concerts.

14. Non-toxic cleaning products.

15. Coffee, chocolate, and cheese.

What is Black Friday?

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The Perfect Lipstick for Every Skin Tone? Clinique Almost Lipstick Is Going Viral.

Mid-Century Modern TV Stand

Blow Off Some Steam With A Dammit Doll

Come Home to a Restful Sanctuary With This Boho Bedding

Be Casual With a Crewneck Sweater

This Dinnerware Set Was One of Oprah's Favorite Things

A Cream Eyeshadow in the Perfect Fall Shade

A Milani Eyeshadow Palette With Deep Purple Tones

A Flat Extension Cord to Charge All of Your Devices

Buttery Soft Leggings

This Gorgeous TV Stand Is A Bold Statement

This Flattering Pea Coat

A Lip Oil That Comes in Neutral and Deep Shades

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Maybelline Just Dropped These New Shadow Blocks in a Stacked Eye Shadow Trio

Dimmable Floor Lamp

This Lace Top Looks Like an Antique

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This calming toy to Help Reduce Anxiety

A Countertop Dishwasher With Enough Capacity For A Family Of 4

A Stylish Anorak Jacket That Goes With Anything

This cordless hand massager with heat and compression is a great gift for anyone with arthritis or carpal tunnel syndrome.

A Plumping Lip Balm That Matches Any Liner

Simplify Your Travels With These Travel Bags

This Sweater Has a Nostalgic Style

Goodbye To Dustpans Forever

Goodbye Beauty Blender, Hello Foundation Brush

This Body Gloss Will Have You Sparkling

A Milky Toner That Promotes Glass-Like Skin

You'll Obsess Over This One-Step Corrector

Fate: The Winx Saga