Mastering the 4 Cs for a Winning Marketing Strategy

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How can you communicate your brand to the world and really bring it to life? This week's Selfmade, Brit + Co's interactive business course, dives into how to create a shining marketing strategy for 2020 and beyond. And as part of our collaboration with Office Depot, we're back with our weekly recap! Read on for a few snippets on marketing and how to find your audience.

First, the modern consumer doesn't just want a product shoved in their face, right? They want stories. They want lessons they can learn. They want to feel better about themselves. And they want to feel inspired. So how exactly can you do that? Tap into the four Cs, AKA the foundation of every strong marketing strategy: content, community, CTA (or call to action), and consistency.

Content is king. An audience doesn't always care about who you are, but they certainly care about how you're able to help them. So what are you going to talk about? When you start creating content, use your brand house as inspiration and be sure your content ladders up to your brand essence. You'll also want to select your key platform — where are you going to be sharing your message? It can be overwhelming to create content on every platform, so pick the one platform you want to focus on growing. You might choose Instagram, or if you're a B2B, you might opt for LinkedIn. Email is great in that it doesn't contend with any algorithm; you get to control who sees your content. Once you've released a few weeks or months worth of content, you can measure what's working and tweak your posting strategy in the future.

Your community is the people you're reaching and where you're finding them. Is it on Instagram, TikTok or LinkedIn? How are you bringing them together? What common interest will all of your followers share? Once you have a following, it's important to keep them engaged to foster loyalty and reciprocal engagement within your community. Are you responding to their DMs and questions and comments? You have to engage in the social ecosystem where you're building your brand and create visibility for your business. Sharing positive energy across social networks with like-minded accounts and people will earn you good social karma. With any luck, the goodwill will come back to you and your business.

A call to action is what you want your audience to do. It's the driving message to get your audience to consume or buy your product. If you're posting on Instagram, make sure you're explicit in your caption about what you want your audience to do. Do you want them to check out your sale inventory at the link in bio? Tell them! Do you want them to respond to your question in the comments? Prompt them by asking them to.

Consistency is about continuously showing up to build your audience. Once they discover you, they'll expect a cadence of communication from you so it feels like an authentic relationship. Once you have an idea of the content you want to share, you can build a calendar and posting schedule to keep on top of it all (and to ensure consistency)!

No matter what business you're in, marketing is critical in helping you find and keep your customers. From signs, posters & banners to get your business noticed, to marketing materials to keep your customers informed, Office Depot OfficeMax offer a full suite of business services & solutions to help you & your business.

Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


Emily in Paris season 4 was the buzziest season yet, and for good reason. Emily's in Rome, Camille was never pregnant, and Gabriel's hair went from très hot to tragique. In addition to the viral response to Gabriel's new hair, season 4 left me pretty sad because after four years of waiting for Emily and Gabriel to get together, they almost immediately break up — and actor Lucas Bravo is just as confused as we are.

Carole Bethuel/Netflix

“The ‘sexy chef’ was very much part of me in Season 1 and we grew apart season after season because of the choices he makes and because of the direction they make him take,” Lucas Bravo told IndieWire while promoting Mélanie Laurent’s Freedom. “As they made him kind of unaware of his surroundings, of the dynamic, always victimizing and always being completely lost in translation and oblivious to anything that is happening around him and being manipulated by everyone, it kind of became not fun for me to shoot or to see a character I love so much and brought me so much, being slowly turned into guacamole. I really grew apart from him.”

Honestly it makes me really sad that a character we all love so much is becoming unrecognizable. But at the same time, it makes me feel a little bit better, because we're not the only ones who feel like Gabriel has changed. And while Lucas has done what he can to bring those early-series aspects of Gabriel back, he says "there is only so much I can do in the limits of a script.”

Netflix

“I tried for seasons to bring nuances but we don’t have much liberty on set," he continues. “It makes me question if I want to be part of Season 5…because my contract ends at Season 4. I really want to see if Gabriel gets back to his fun, cheeky, playful, alive self. Because three seasons playing melancholic, sad, depressed, and lost is not fun anymore. It’s a comedy, everybody is having fun around me, everybody is jumping around, and I’m just slowly sinking into god knows what.”

Say what now?! If Lucas Bravo leaves Emily in Paris, I truly don't know what I'd do. Gabriel is my favorite character on the show! (Or at least, early Gabriel was.) Seeing him move from 30, flirty, and thriving to someone who's consistently in the middle of an existential crisis doesn't make sense within the world of the show. And even though Lucas thinks the show has a "lack of risk," he still loves everyone involved.

“I love the show. It started everything for me. I love the show and the people in it," he says. "With saying that, I feel like I am not being nice or grateful, but when you love something you want it to be…you want the best version of it. I’m not going to lie, I’ve been frustrated with the direction by character is taking. But we’ll see where it goes. The show is not over.”

Just like the show's iconic costumes are all about expression and fun, here's hoping Emily in Paris is able to bring some life back into our favorite chef. Because if not, it sounds like we could be nearing the end of the show's most popular would-they-won't-they relationship. Fix this Netflix, I beg you!

What do you think of Lucas Bravo's dilemma? Do you miss season 1 Gabriel? Let us know in the comments and check out the latest Emily in Paris season 5 news.

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

Paris Hilton and Nicole Richie created reality TV gold when The Simple Life debuted in 2003. Their antics were outlandish, but we couldn't help repeating their iconic phrases like "That's hot" or "Sanasa" during random moments in our own lives.

It's no secret the two didn't really act that way, but their 'characters' left a huge mark on a generation of millennials. "I knew what I was doing but the whole world didn’t, so it was kind of frustrating to me to be perceived in that way because it’s not who I am at all," Paris told People.

Even though she may have felt judged, it seems that Paris Hilton realizes how many people actually loved The Simple Life because she and Nicole Richie are teaming up to film a reunion special that'll debut on Peacock as we speak! Here's everything we know so far!

When did speculations about 'The Simple Life' reboot begin?

NBCUniversal Media

Peacock first shared a video clip on Instagram that hinted something special involving Paris Hilton and Nicole Richie is coming in May. A nostalgic TV set with a black and white screen can be seen while our favorite duo's voices can be hearing saying, "Sanasa, Sanasa."

Peacock captioned the post, "New Era. Same Besties. Coming soon to Peacock," and fans could barely contain their excitement. Even celebs like Naomi Campbell and Katy Perry commented on these hot vibes.

Bravo

Then Paris Hilton took to her own Instagram to share more about what fans could expect. She said, "As some of you may know, we are doing a reunion special to celebrate 20 years of our show The Simple Life and it's been so much fun."

Actress Selma Blair shared how much she's looking forward to this by commenting that she's "living for this."

So are we!

What was 'The Simple Life' about?

The Simple Life/20th Century Fox

The Simple Life showed Paris Hilton and Nicole Richie as they basically traded their wealthy lifestyles for 'everyday' living. Cameras followed them from fast food jobs to dealing with getting out of sticky situations they'd supposedly never experienced. Needless to say, it was hilarious, iconic, and instant reality TV gold.

How long was 'The Simple Life' on air?

Peter Kramer/Getty Images

The Simple Life was on air from 2003 to 2007 with five successful seasons. It seemed like it wasn't going to be hit at first, but it defied expectations. By how much you ask?

According to reporting from The Cut, somewhere around 13 million viewers tuned in to watch Paris Hilton and Nicole Richie's oddball take on daily life. That's a pretty huge deal if you ask us!

When will 'Paris & Nicole: The Encore' debut?

Frederick M. Brown/Getty Images

Paris & Nicole: The Encore will premiere on Peacock December 12! The two were previously seen at a Sonic drive-thru yesterday so it can be assumed filming is underway (via People)!

Sporting partial Sonic uniforms, Paris Hilton and Nicole Richie added accent pieces that match their signature flairs. Paris wore a pair of reflective sunglasses, silver sequin heels, and added a pink flip phone to front of her blue apron. Nicole wore gold hoops and a pair of slingback pumps alongside her hotdog mascot costume. That's hot (dog).

How does Paris Hilton and Nicole Richie feel about reuniting for a reunion special?

Frazer Harrison/Getty Images

Paris Hilton has expressed how much she loves to be sharing the screen with Nicole Richie again. "I'm so excited to be doing this with Nicole on Peacock. Nicole has been my best friend since we're 2 years old, every memory that I have is with her," (via E! News).

Nicole also posted a few throwback moments from The Simple Life on her Instagram, but the most notable one is the video mashup of them singing "Sanasa, Sanasa" over and over. "20 years ago, not only did we become television stars… we became song writers. Happy Anniversary Sill @parishilton#TheSimpleLife#sannnasaaaaa" she wrote in the caption.

What have Paris and Nicole said about their reunion special?

Peacock

Paris Hilton and Nicole Richie sat down with W Magazine to let the world know the Paris & Nicole: The Encore show is on its way! Not only that, but fans can expect to see an Opera version of the show they fell in love with two decades ago. Paris said, "The idea of the opera was unexpected" while Nicole chimed in with, "What people need, even though they don't know it yet, is for 'Sanasa' to be an opera.'"

The two besties came up with the idea via a series of texts that started off as ideas between them. Nicole said everything "came up organically" for the two and we can only imagine the memories this brought up for them. OG influencer Paris even talked about how The Simple Life was an "important show in pop culture history" and we couldn't agree more!

Nicole truly wants people to enjoy themselves while watching Paris & Nicole: The Encore and "find the same joy" she had while filming it. According to Paris, she feels what they have is "magic" because "there's just so much history behind it."

It's not every day that you can get to have fun with your best friend while coming up with long-lasting memories that contribute to pop culture, but Paris and Nicole have always danced to the beat of their own drums. Now we'll get to see them in action again!

Watch The Trailer For 'Paris & Nicole: The Encore'

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- YouTube

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This post has been updated.

Friendsgiving season is coming folks! And if you have one on the books, but have no idea what to cook, we have you covered. From deliciously cheesy veggies to a healthy take on everyone's favorite spuds, we're rounding-up easy recipes to make that won't weigh heavy on your pocketbook. Take a look through to see the yummy ensembles you should be whipping up!

Brit + Co

Drop Biscuits

Because everyone needs a carb to soup all those juicy drippings on your plate. This 'The Final Table' winning recipe does the job.

Brit + Co

Smashed Brussel Sprouts

Not crazy about veggies? These greens will change your mind. Topped with cheese, chives, and a nice crisp topping, they're extra yummy (and keto-friendly!)

Brit + Co

Cacio e Pepe Chickpeas

Sure this one is a bit non-traditional, but your vegetarian friends will love it. Plus they make the perfect topping to nearly any dish (who needs croutons when you have these anyways?!).

Brit + Co

Roasted Broccoli

Puts some greens on your plate with this holy-grail recipe. Trust us: It's sooo easy!

Brit + Co

Instant Pot Butternut Squash Polenta

Dust off the ole' Instant Pot will this delectable fall polenta. Filled with butternut squash and lots of parmesan you (and your besties!) will quickly fall in *love*.

Brit + Co

Roasted Sweet Potato

Just when you thought you knew how to roast sweet potatoes, this recipe came along. And boy are we taking notes!

Brit + Co

Slow Cooker Mulled Wine

Be the friend that brings the booze. This autumn-themed mulled wine drink will warm everyone's spirits.

Brit + Co

Fall Quinoa Salad

If you're designated salad duty, take a twist on it by packing it full-on quinia, pomegranate, and a tangy dressing. Yum!

Brit + Co

Cheesy Pasta Bake

When the temperatures drop, your friends will be extra thankful for this soul-warming, cheesy pasta.

Brit + Co

Spinach + Mushroom Gnocchi Casserole

No time? No worries! This freezer-friendly pasta bake complete with pillowy gnocchi, creamy mushrooms and spinach is super easy to create ahead of time, without taking away from any day-of deliciousness.

Brit + Co

Cheddar, Jalapeno, and Chive Biscuits

Upgrade your biscuits with "addicting" flavors of cheddar, chives, and jalapeños. Pro tip: Double the batch to ensure you have more than one for everyone!

Brit + Co

Keto Cheese Ball

Your hostess will thank you extra for showing up with an app to tide guests over until the main meal is served. Packed with yummy baked potato fixings, it's got an extra "kick" to make it comparable to store bought options. Plus it's keto-friendly... you can't go wrong with that!

Brit + Co

Cheesy Keto Asparagus

Keep the keto ideas coming, am I right?! Make this popular Pinterest vegetable dish loaded with garlic and extra cheese. Yes please!

Brit + Co

Yogurt Slow Cooker Mashed Potatoes

Pack a 'lil extra protein into your mashed spuds (with the bonus of making them extra creamy!). Who knew yogurt would soon become your go-to secret ingredient?

Brit + Co

Pumpkin Spice Toffee

And let's not forget about the sweets! Make a batch of this pumpkin spice-flavored treat as a great take-home option for overstuffed guests! (Just be sure to save some extra for yourself!)

Follow us on Pinterest for more tasty Thanksgiving recipes!

This post has been updated.