Mastering the 4 Cs for a Winning Marketing Strategy

Theresa Gonzalez
Nov 13, 2020
brit morin

How can you communicate your brand to the world and really bring it to life? This week's Selfmade, Brit + Co's interactive business course, dives into how to create a shining marketing strategy for 2020 and beyond. And as part of our collaboration with Office Depot, we're back with our weekly recap! Read on for a few snippets on marketing and how to find your audience.

First, the modern consumer doesn't just want a product shoved in their face, right? They want stories. They want lessons they can learn. They want to feel better about themselves. And they want to feel inspired. So how exactly can you do that? Tap into the four Cs, AKA the foundation of every strong marketing strategy: content, community, CTA (or call to action), and consistency.

Content is king. An audience doesn't always care about who you are, but they certainly care about how you're able to help them. So what are you going to talk about? When you start creating content, use your brand house as inspiration and be sure your content ladders up to your brand essence. You'll also want to select your key platform — where are you going to be sharing your message? It can be overwhelming to create content on every platform, so pick the one platform you want to focus on growing. You might choose Instagram, or if you're a B2B, you might opt for LinkedIn. Email is great in that it doesn't contend with any algorithm; you get to control who sees your content. Once you've released a few weeks or months worth of content, you can measure what's working and tweak your posting strategy in the future.

Your community is the people you're reaching and where you're finding them. Is it on Instagram, TikTok or LinkedIn? How are you bringing them together? What common interest will all of your followers share? Once you have a following, it's important to keep them engaged to foster loyalty and reciprocal engagement within your community. Are you responding to their DMs and questions and comments? You have to engage in the social ecosystem where you're building your brand and create visibility for your business. Sharing positive energy across social networks with like-minded accounts and people will earn you good social karma. With any luck, the goodwill will come back to you and your business.

A call to action is what you want your audience to do. It's the driving message to get your audience to consume or buy your product. If you're posting on Instagram, make sure you're explicit in your caption about what you want your audience to do. Do you want them to check out your sale inventory at the link in bio? Tell them! Do you want them to respond to your question in the comments? Prompt them by asking them to.

Consistency is about continuously showing up to build your audience. Once they discover you, they'll expect a cadence of communication from you so it feels like an authentic relationship. Once you have an idea of the content you want to share, you can build a calendar and posting schedule to keep on top of it all (and to ensure consistency)!

No matter what business you're in, marketing is critical in helping you find and keep your customers. From signs, posters & banners to get your business noticed, to marketing materials to keep your customers informed, Office Depot OfficeMax offer a full suite of business services & solutions to help you & your business.

Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.

Collaboration Hacks Every Small Business Owner Should Know

Verizon
verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


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The 'Gilmore Girls' Creators Are Packing On The Drama In First 'Étoile' Leak

If Gilmore Girls andThe Marvelous Mrs. Maisel have shown me anything, it's that creator Amy Sherman-Palladino always has an incredible story up her sleeve. Her new show Étoile, which is coming to Prime Video, promises to be a beautiful and sophisticated look at the world of dance, and if the fact that it's from Amy wasn't enough reason to watch it, it's also Prime's first new show to get a two-season order! Here's everything we know about the series.

What is the next Sherman Palladino show?

Writer/Producer/Director Amy Sherman-Palladino, Writer/Producer/Director Daniel Palladino seen at Netflix's Gilmore Girls: A Year In The Life premiere.Eric Charbonneau/Netflix

Following our beloved Gilmore Girls and The Marvelous Mrs. Maisel, Dan and Amy Sherman-Palladino's next series is Étoile, which is set at two world-famous ballet companies in New York City and Paris. When both companies run into some trouble, the decide to swap their most talented stars in a last-ditch effort to save themselves.

And based on the first set leaks from New York City, it looks like Étoile will definitely be packing on the drama. This short clip shows Luke Kirby standing outside Lincoln Center in a serious conversation (probably about the fate of his ballet company, TBH).

"Well, guess that plan for early retirement will have to wait," Dan and Amy said in a joint statement (via The Hollywood Reporter). "Instead, we’ve decided to embark on an international journey with an unbelievable group of players and the most talented ballet dancers in the world. We will sleep when we’re dead."

But this isn't the first time ASP has forayed into the world of ballet! Her ABC Family series Bunheads (which premiered on June 11, 2012) follows Michelle (Sutton Foster) who moves to her hometown of Paradise and starts working at her mother-in-law's dance studio The Paradise Dance Academy.

Who will star in the new show?

Photo via WB

The best part is that the role of Michelle's mother-in-law is played by Emily Gilmore herself, Kelly Bishop!

When does Étoile premiere?

Anya Juárez Tenorio/Pexels

We don't have an official release date yet, but considering THR recently revealed the show will finish filming soon, we're hoping to see Étoile in 2025. Just like Gilmore Girls is the ultimate fall rewatch, maybe Étoile will be the ultimate winter rewatch!

Who's in the Étoile cast?

Luke Kirby attends the The Marvelous Mrs. Maisel Finale Celebration at the Fonda Theater in Los Angeles on Mon, May 22, 2023. Todd Williamson/JanuaryImages/Prime Video

So far, we know that Étoile will star Luke Kirby, Gideon Glick, Camille Cottin, Simon Callow, Lou de Laâge, and David Alvarez. Yanic Truesdale, who played our favorite Gilmore Girls concierge Michel, has also joined the series as a recurring character! I'm so excited to see Yanic working with Amy Sherman-Palladino again — it's like a Gilmore Girls reunion!

What does Étoile mean?

Jeremy Thomas/Unsplash

Étoile translates to "star," and there are so many different connections here! We have the ballet stars themselves, but you also wish upon a star and reach for the stars when you're working towards a dream. If you ask me, Étoile is the perfect name for this series.

How many episodes does Étoile have?

Merve Sehirli Nasir/Unsplash

The first season of Étoile will have eight episodes total, but considering Prime Video ordered two seasons, we'll definitely be getting more episodes.

Are you excited to watch Étoile? Check back here for the latest news on the series, and stay updated on your favorite TV shows and movies on our Facebook!

This post has been updated.

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Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

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17 “Stunning” Target Gifts Under $5 That Make The Best Stocking Stuffers

Opening my stocking is absolutely my favorite part of Christmas morning. There’s nothing a tiny lil’ gift can’t fix! If you’re looking to bulk up your fam’s stockings this year, Target’s got you covered with tons of fun finds under $5. I scoured 300+ Target stocking stuffers and found some truly stunning (and cute) options just in time for Christmas!

Scroll on for the best Target stocking stuffers you can shop for $5 or less!

Target

Wondershop Winter Road Trip Cozy Crew Socks

You can't ever go wrong with a cozy pair of socks! These recall the holiday season in the cutest way.

Target

Favorite Day Reindeer Christmas Cocoa Mix

This readymade hot chocolate mix comes complete with marshmallows for the tastiest cup around. Plus, how adorable (erm, a-deer-able) is that packaging?

Target

Room Essentials Disco Notepad + Pen Set

This shiny notepad will come in handy for collecting New Year's goals, work notes, and, of course, miscellaneous doodles.

Target

Real Techniques Miracle Complexion Sponge + Travel Case Ornament

Whether you hang it on the Christmas tree or stuff it in their stocking, any beauty lover will appreciate a brand-new blending sponge (and the handy travel case)!

Target

Teak + Tobacco Reading Light Candle

Got a bookworm in your life? They're sure to love this cozy candle that smells like a robust blend of teak and tobacco for their reading sessions.

Target

Anihana Aromatherapy Shower Steamer

Gift 'em a dose of self-care with this calming, sinus-relieving shower steamer! The aroma is truly heaven.

Target

Burt's Bees Lip Balm Set

This lip + hand care duo comes in the cutest Christmas-y packaging to evoke so much cheer.

Target

Wondershop Christmas Tree Mug

A $5 mug will always get me. This one comes in the shape of a festive Christmas tree for hosting all sorts of hot chocolates, teas, and hot toddies.

Target

Wild Fable Essential Gloves

Gloves make the perfect practical gift for those who live somewhere cold. These even have touch screen compatibility on the fingertips so they don't have to sacrifice comfort to make a call or send a text.

Target

Chapstick 4-Piece Lip Balm Set

If your giftee is anything like me, they'll always adore a new set of lip balms (even though their collection may be overflowing).

Target

Favorite Day Hot Chocolate Drink Bomb

I fear it truly doesn't get any more festive than a chocolate and peppermint combo. This $4 find is sweet.

Target

A New Day Cozy Knit Ribbed Embroidered Cherry Crew Socks

Oh, these socks are so cute! They have little embroidered cherries on the top and even come with an attached gift tag so you don't necessarily have to wrap them.

Target

Wondershop Christmas Cat Mug

Any cat lover will want to reach for this festive feline all year long!

Target

Da Bomb Bath Fizzer Snowflake Gingerbread Bath Bomb

This delicious-smelling bath bomb will infuse their next soak with notes of freshly-baked gingerbread. Plus, once it fizzes away, a little surprise (both adult- and kid-friendly) awaits inside!

Target

SpaLife Radiance Eye Masks 3-Pack

These under eye masks wake up tired eyes with vitamin C and coffee – the perfect post-holiday refresh.

Target

Vitamasques Candy Cane Lip Butter Balm

This sweet lip butter smells like a candy cane, all while nourishing dry winter lips. I'll take 5, thanks.

Target

eos Holiday Candy Cane Lip Sugar Scrub

This $5 lip scrub is a total treat to dehydrated, flaky lips. They'll be reaching for it every day!

Subscribe to our newsletter to discover more amazing gift ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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42 Affordable Gifts That Feel Like Splurges

The holidays are great, but they can be pretty taxing on bank accounts. We all want to buy gifts for our friends and families that feel like we went out but don't break the budget. We've worked hard to dig through Amazon and find the hottest gifts of the year that feel like a splurge but are wallet-friendly. No matter who you want to impress with your gifts, we've got what you need. From gadgets to purses to trending kitchen buys, you'll find just what you need to finish your holiday shopping.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Purse Gives a Designer Feel Without a Designer Price

Amazon

Accessories don't have to be a huge, expensive gift. Made from premium vegan leather, this purse brings the style to any outfit, whether they lean more towards casual or upscale.

See it on Amazon

This Hydrating Cuticle Oil Is a Fan Favorite

Amazon

Reviewers rave about the restorative effects of this Cuccio Naturale Revitalizing-Hydrating Oil for Repaired Cuticles. This overnight moisturizing treatment repairs damaged cuticles, leaving them soft, smooth, and healthy.

See it on Amazon

This Winter Scarf Looks Like a Million Bucks

Amazon

They'll reach for this thick scarf on a daily basis. The gorgeous, elegant layer keeps them cozy and stylish whether they pair it with a formal outfit or their favorite tee and jeans combo.

See it on Amazon

A Rainfall Showerhead With Incredible Water Pressure

Amazon

Your giftee can swap out their old showerhead for this rainfall showerhead in just minutes. It's easy to install yourself and provides increased water pressure and a filtered system that's better for your hair and skin.

See it on Amazon

This Set of Bags Keeps Everything Organized

Amazon

Give them the gift of organization with these bags. The set offers two bags that look luxurious and pricey, giving them the perfect place to pack up those smaller necessities and keep them organized.

See it on Amazon

These Earrings Look Like a Luxury Piece

Amazon

Even when it comes to jewelry, you can spend far less and get far more than you think. These heart earrings are a dangling dream, making it look like you spent way too much on their gift.

See it on Amazon

This JBL Speaker Is Made for Adventures

Amazon

This awesome Bluetooth speaker is prepped and ready to go anywhere. The water- and dustproof body and the five hours of playtime make it a great gift for the music lover in your life.

See it on Amazon

These Cocktail Mixers Make Things Simple

Amazon

Gift them these mixers along with a gorgeous set of glasses and you've got a great, upscale gift. The variety pack offers tons of skinny, non-alcoholic flavors they can enjoy on their own or with their favorite liquor.

See it on Amazon

This Teddy Fleece Is So Luxurious

Amazon

Gift them this jacket and give them years of a luxurious look they can style with all their wardrobe favorites. The affordable buy looks like it stepped right off a J.Crew runway!

See it on Amazon

This Mask Is Like a Salon Treatment

Amazon

This awesome Amika hair mask is deeply nourishing and hydrating, helping to restore and heal your hair with every use. Gifting this is like gifting a much more affordable trip to the salon.

See it on Amazon

These Sea Salt Flakes Make Every Meal a Splurge

Amazon

If you've got a chef on your list, amateur or pro, this box of Maldon sea salt flakes is a must-have. The flakes are delicious and rich, adding so much flavor to every meal they make.

See it on Amazon

Elevate Any Look With These Earrings

Amazon

These chunky earrings are 14k gold-filled, hypoallergenic, and beautifully huggie. The set is a thoughtful, affordable option for the friend in your life who likes a little luxurious sparkle.

See it on Amazon

These Cozy Slippers Feel So Bougie

Amazon

These slippers are so soft and warm and look like the sort of slippers you'd pay an entire paycheck to buy. The Amazon Essentials are an affordable way to share a little luxury with friends.

See it on Amazon

These Socks Are the Ultimate Purchase

Amazon

It might seem like a lot of money for socks, but if you have a hiker in your life, they'll be thrilled to get nothing but this pair. The socks last for years, are comfortable, and provide plenty of cushion.

See it on Amazon

This Sol de Janeiro Set Makes the Brand Affordable

Amazon

If you want to gift a pricier product without hurting your bank account, this set of top sellers is a must. Featuring body wash, body butter, and perfume, this set screams "splurge" for a steal.

See it on Amazon

This Packing Cube Set Is So Glamorous

Amazon

The traveler on your list is going to fall in love with this set of packing cubes. These Baggu bags don't just organize and store all their essentials; they also add plenty of style to their luggage.

See it on Amazon

This Wallet Is Perfectly Coquette

Amazon

The Coquette Girly in your life is going to love this elegant wallet. With a bright gold bow taking center stage and plenty of storage space inside, this wallet looks so luxurious.

See it on Amazon

Give Them a Good Grip With This Paddle

Amazon

Featuring a cushioned, anti-slip grip, this pickleball paddle is a must-have for newbies and pros alike. The carbon fiber material means they'll be able to use this paddle for years of use.

See it on Amazon

This Initial Necklace Is Beautifully Dainty

Amazon

Jewelry is an easy gift, but it's also easy to mess up. This gorgeous, dainty necklace comes at an affordable price and is a great buy for the friend in your life who appreciates a personal touch.

See it on Amazon

This Puzzle Is the Height of Luxury

Amazon

Jonathan Adler is one of the most luxurious brands out there, but this puzzle isn't the splurge it seems. Your style-forward friend is going to love putting together and displaying this piece.

See it on Amazon

A Coffee Table Book Always Looks Fancy

Amazon

Not only does a coffee table book feel like a splurge purchase it also instantly elevates any space it's added to. The Art Book is a beautiful piece that's going to take center stage in the recipient's home.

See it on Amazon

These Glasses Steal the Show

Amazon

Gift them a beautiful tablescape when you give them these crystal glasses. The gorgeous, rich, jewel-toned cups instantly take center stage in anyone's home, no matter their personal style.

See it on Amazon

Give the Gift of Style With These Nails

Amazon

Gift them these Glamnetic nails and they'll have nails not just for weeks, but years. The reusable press-ons are built to last and come in a gorgeous array of colors, patterns, and shapes.

See it on Amazon

This Fishwife Set Is All the Rage

Amazon

The internet is obsessed with Fishwife and all the delicious flavors of tinned fish they have. Give your bestie the gift of delicious flavors and all sorts of cool points when they have visitors over.

See it on Amazon

This Purse Has Plenty of Storage and No Shortage of Style

Amazon

This Amazon Essentials purse looks a lot like some of the fancier, name-brand purses, but it comes in at half the price. Choose from four classic colors and give them something they'll use daily.

See it on Amazon

Elevate Entertaining With These Tapers

Amazon

These stunning tapers steal the show. If you have someone on your list who loves entertaining, they'll love these unscented, long-lasting candles in any color you choose.

See it on Amazon

This Might Be the Ultimate Gym Bag

Amazon

The gym rat in your life is going to love this gorgeous duffle bag. The lightweight bag has a shoe compartment, a pocket for water bottles, and a strap for securing a yoga mat for easy carrying.

See it on Amazon

This Loungewewar Set Feels So Luxurious

Amazon

It might seem like you're splurging on this loungewear set, but it's so affordable! Gift them shorts, a top, and a cozy robe. The waffle-knit fabric is comfortable, breathable, and so trendy.

See it on Amazon

This Brush Is Worth Every Penny

Amazon

It might seem a little pricey, but this Drybar brush is truly worth every penny. This brush can stand out as a gift all on its own, offering easy detangling and silky smooth locks with every use.

See it on Amazon

This Soft Purse Goes With Everything

Amazon

This soft purse matches pretty much any style. Something about the texture and silhouette makes it a classic that won't ever go out of style. Choose from a handful of stunning, exciting colors.

See it on Amazon

This Bowl Dresses Up Their Petware

Amazon

If you love someone who has a pet, you already know how much they'll love this Jonathan Adler bowl. The removable no-skid cover helps minimize messes and spills while the pattern brings the style.

See it on Amazon

This Salad Bowl Instantly Elevates Dinnertime

Amazon

Whether they love to entertain and host or they just love sit-down meals, this glass salad bowl with the included tongs makes such a gorgeous statement piece on their dinner table.

See it on Amazon

This Dumpling Kit Brings the Restaurant to Their Kitchen

Amazon

No need to go out and buy pricey dumplings anymore. This kit gives them not only the chance to make those tasty treats in their home but also to try their hand at a brand new recipe.

See it on Amazon

This Cast Iron Skillet Looks Extra Fancy

Amazon

It might look like the fancier name brands, but this cast iron skillet is so much more affordable than that. The cream color really sells the idea that it's far more expensive than it really is.

See it on Amazon

This Hand Cream Smells Divine

Amazon

The Salt & Stone hand cream feels like an incredibly expensive purchase that you could find at a spa. The cream repairs dry, cracked skin and gives hands the nourishment they need.

See it on Amazon

This Seashell Necklace Is Dreamy

Amazon

If you want to gift them something that feels like a seaside luxury, this necklace is perfect. The shell-shaped pendant, coupled with the gorgeous pearls across the face, makes it look so luxurious.

See it on Amazon

Prepare Smooth, Delicious Espresso With This Tool

Amazon

With this gorgeous espresso pot, they can prepare it the old-fashioned way. This stovetop maker might look pricey, but it comes in under $20 and is a perfect gift alone or paired with some espresso beans.

See it on Amazon

This Candle Is an Internet Sensation

Amazon

The La Jolie Muse candle has been on gift list after gift list this year. This luxury candle makes a stunning gift for anyone on your list, adding not only a beautiful scent to their home but elegant style.

See it on Amazon

These Slippers Are Cozy and Cute

Amazon

Keep their feet toasty and warm for years with these slippers. The sherpa look, coupled with the lightweight, barefoot-style soles, makes them comfortable to be in all throughout the day.

See it on Amazon

This Glass Skin Set Is a Fabulous Find

Amazon

Your skincare-loving bestie is going to love this COSRX set. The products are made for daily use, gifting them radiant, glowing skin that feels nourished, hydrated, and fresh.

See it on Amazon

This Delicious Variety Pack Is So Tasty

Amazon

This Tony's Chocolonely bundle is such a sweet gift for the candy lover in your world. The chocolate is cruelty-free, made with plant-based ingredients, and chock full of flavor.

See it on Amazon

Complement Those Meals With This Olive Oil

Amazon

The internet is obsessed with this oil! This delicious extra virgin olive oil is always fresh and never blended, offering a bold, even taste that adds the finishing touches to their favorite meals.

See it on Amazon