Finding Your Brand’s Social Media Voice

Social media best practices

Social media is an amazing free marketing tool that didn't exist 15 years ago. Particularly with Instagram, you can use a few images and words to tell followers who you are in an instant. While we can't share *all* the things we covered in this week's Selfmade master session on social media and brand voice, as part of our collaboration with Office Depot we're sharing a few key takeaways.

Finding Your Social Media Voice

A great exercise to try before digging into your brand's DNA is to think about the six images you would share with someone to tell them who YOU are. Then you can extend this to your brand.

Once you start to think about your brand as a living, breathing entity influenced by its surrounding environment, personal histories, cultural happenings, and more, your brand's voice will come more into focus. And just like a person, the way you express your brand's voice will change depending on the audience, the objective, the time of year, and your subject matter.

Your brand isn't simply you, or your co-founder, your manager, or your customer, it's a dynamic combo of all of these things, with the brand's mission at the forefront of her mind and voice.

Put It to Practice

Create a moodboard, be it digital or physical (Pinterest even works!), to explore and define your voice. You can print stuff out, gather postcards, magazine cuttings, construction paper in colors you like, and anything else that you might be drawn to. Using words, images, colors, and patterns are all fair game. Once you've assembled everything, you can pick out trends to discover what's on-brand and what's clearly off-brand. For instance, your imagery might be positive, empowering, authentic, informative, playful, inclusive, etc. and you'll notice your brand isn't snarky, cheesy, exclusive, and more.

The Art Of Content Creation

Your followers want to feel like they're in the world your brand's created. Your social platform's job is to portray your brand's POV and story. Here are content best practices when you're thinking about your brand's social media presence:

Photo: Traditional portraits can feel stiff and inauthentic, so it's best to capture candid moments with movement, especially if your photography is subject-based. Fill the frame but leave room to breathe. Negative space is a key part of any composition. Adjust the cropping until you get the perfect frame. And remember that light and bright is always best. Sunlight is the best flash you could ever hope for, so set up flatlays outside on the sidewalk or over a piece of fabric to take advantage of natural light. Also be mindful of the color palette you've chosen for your brand so that there's consistency across your posts.

Captions: Speak to your followers like you're texting with a close friend. This will help humanize your brand and remind your audience there's a human behind each post. Liven up your copy by choosing 10-20 emojis you plan to use regularly and stick with those.

Regrams and Takeovers: One of the best ways to double your content is by regramming customers, fans, local businesses, and so on. You can also do takeovers with influencers on the feed and in stories. Fold these into your content calendar so you don't rely too heavily on them and make sure they contribute to cultivating your community — not just bring you the likes.

Color palettes, copywriting, and content calendars -- this week definitely covered A LOT. But don't fret, Office Depot OfficeMax is all about helping you organize & save time with suite of business services to help you accomplish more - from signs, posters & banners to get your business noticed tomarketing materials to help your brand vision to life. With Office Depot OfficeMax by your side, we know you can tackle it all.

Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


Everyone deals with family issues, but some people had more dysfunctional childhoods than others. Are there ways to tell? According to family psychologist Caitlin Slavens of Mamapsychologistsand therapist Rachel D. Miller, Ph.D., LMFT of Hold The Vision Therapy, yes!

Slavens says, "As a family psychologist, I’ve seen how growing up in a dysfunctional family leaves its mark. Sometimes the signs are glaring, like obvious chaos or neglect." However, she said the signs can also be "more subtle" being that they're "things you don’t even realize were 'off' until you’re older." You may even "start noticing patterns in yourself or your relationships" if you've become retrospective, according to her.

Here are all the subtle signs you grew up in a dysfunctional family

1. You're never sure what kind of mood your parents will be in before you walk in the living room or kitchen.

Emma Bauso

Let's put this on record: parenting is tough — especially on top of trying to maintain a work-life balance. But, this doesn't mean you're meant to be unsure of what to expect every time you come around your parents. If you have to "'read the room'" a lot "before speaking," Slavens indicates this is one of the more subtle signs of dysfunction.

This is where you may have learned how to become passive-aggressive if that's something you struggle with. The reason for this is because "clear and direct communication is avoided and/or seen as bad or aggressive," according to Dr. Miller.

2. You tend to feel like you're constantly compared to and in competition with your siblings.

August de Richelieu

My heart truly wants to believe this isn't intentional behavior from parents, but I can't say I haven't heard people talk about feeling like they'd never measure up to the 'golden child' of their family. You may have felt insecure about your grades, the college you chose to go to, your career goals, or even your physical appearance. Slavens says this "struggle with self-worth or second-guessing yourself constantly" is yet another sign that your family's dynamic wasn't the healthiest.

Also, Dr. Miller says this could've caused you to learn to "shrink yourself in the presence of loved ones." Even worse, you may "feel the need to hide pieces of yourself in order to be loved and accepted."

3. There was constant yelling and screaming during arguments, making you fearful of disagreements or hardships.

Kaboompics.com

If you grew up in a home where arguments always led to screaming and yelling, chances are you're not a fan of loud voices or hard moments. Honestly, Slavens says it's not hard to believe that "conflict make you anxious, even when it’s minor." Unsurprisingly, you may have become a referee during these arguments and currently find yourself being a mediator in your platonic or romantic relationships. Why?

Dr. Miller says, "You constantly feel the need to manage everyone else’s emotions often at the cost of your own needs and wellbeing." You know, to keep the peace.

Here are some more obvious signs you grew up in a dysfunctional family

4. You had to take on a parental role when one of your parents decided to stop being an adult.

cottonbro studio

I imagine that having an emotionally immature parent is one of the most aggravating and stressful things to deal with. Not only that, but you may have had to help keep the household afloat. You may have had to get a job or two to help pay bills, listening to an adult conversation as your mom or dad laid their problems at your young feet, and more!

If you "family roles were flipped" and you "maybe had to parent your own parents," Slavens says this is a form of emotional dysfunction.

5. You weren't allowed to go anywhere with your friends because your parents wanted to keep an eye on you at all times.

Ketut Subiyanto

Slavens says boundaries that "didn't exist" or "were rigid and controlling" is a sign your home was a little...interesting. Being concerned about your whereabouts is one thing, but it's another when you're unable to do anything without your parents' eagle-eyes on you. Something as simple as going to the mall with your friends may have become a lecture about the dangers of shoplifting or car wrecks. Again, these are valid concerns but they shouldn't be treated like the verbal form of doom scrolling.

6. You consistently witnessed one of your parents abuse alcohol or drugs at home.

Ksenia Chernaya

This is a tough because substance abuse is so prevalent in varies socioeconomic statuses and communities. From the functioning alcoholic to the one who becomes belligerent after they've had too much to drink, it always affects those around them. Slavens says if "there was ongoing neglect, substance abuse, or verbal/physical aggression," your home probably didn't safe.

I recognize some of these signs of a dysfunctional family. But that doesn't mean they're affecting my current relationships, right?

Ron Lach

I hate to break it to you, but it's possible your childhood wounds have shown up before. "Dysfunctional dynamics don’t stay in childhood — they tend to creep into how you connect with others," says Slavens. Similarly, Dr. Miller agrees that "we typically repeat what we learned at home with our families in our other relationships." How?

"This includes the beliefs and rules we follow, often completely subconsciously, about what can and can’t talk about and why, as well as what emotions are allowed to be expressed, who can express them and how, and how we should or must respond to those people and their emotions," explains Dr. Miller.

Another way to look at this is how Slavens has outlined it:

In Platonic Relationships:

  1. Overextending yourself to please others, even at your own expense
  2. Feeling like you have to "earn your friends' affections.
  3. Avoiding vulnerability because it feels unsafe.

In Romantic Relationships:

  1. Struggling to trust your partner or feeling overly suspicious
  2. Repeating patterns like dating people who are emotionally unavailable or controlling.
  3. Feeling overly responsible for your partner's happiness — or relying on them for yours.

OMG! How do I unlearn habits from my dysfunctional family?

Antoni Shkraba

Honestly, everyone has a few bad habits they've carried from their childhood to adulthood. You're not an outlier because some things weren't 100% normal so I don't want you to feel like you're a failure for not having having it all together. "Dysfunction doesn’t have to define your future relationships," Slavens assures. Dr. Miller says you can start to unlearn things "that aren't working for you anymore" by "gathering your family's larger context to gain insight into how and why, for them, the behaviors make sense."

By taking a look at your family's "history and larger social and political contexts" gives you a chance to "see them as whole people with full lives," she says. Once you do that, she believes "you can examine what pieces make sense for you to keep and what parts you'd like to learn to do differently." Her other suggestion? Don't forget you're ability to utilize a "therapist who works systemically, like an LMFT" who "can be a huge support in this process."

Anastasia Shuraeva

Slavens' tips include the following:

  1. Practice self-awareness: Notice when a response feels automatic — like people-pleasing or shutting down during conflict — and ask yourself, Is this helping me, or is this a leftover habit from the past?
  2. Set boundaries: If your childhood lacked healthy boundaries, learning to say “no” without guilt is a game-changer. Boundaries protect your energy and teach others how to treat you.
  3. Learn healthy conflict skills: If conflict made you feel unsafe growing up, it’s natural to avoid it. But healthy conflict is necessary in relationships. Practice expressing your needs calmly and directly.
  4. Therapy, therapy, therapy: A good therapist can help untangle the messy, “weird” things that got normalized and give you tools to rebuild healthier ways of relating to yourself and others.
  5. Surround yourself with healthier models: Whether it’s friends, mentors, or books/podcasts, seek examples of functional relationships and start observing what feels different.

While you're busy unlearning things, Dr. Miller also wants you to remember something. "Recognize that how your family does something is simply that; how your particular family system figured out and were taught to navigate the world. It isn’t inherently right because you’ve normalized it nor is the way another person or family does it inherently wrong," she says.

Slavens' final thoughts? "It’s not about blaming your family but recognizing how your experiences shaped you — and giving yourself permission to do things differently. You’re allowed to rewrite the script."

Visit the top signs to recognize if you have toxic friends on Brit + Co!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

Sprinkle the magic of Christmas into every seasonal activity by creating some festive Christmas nail designs! Whether you like to lean towards the traditional reds and greens or prefer to think colorfully outside the box, the polishes and Christmas nail designs below will set your mood and nail look right. Winter nails don't have to be drab – from star-studded nail art to bejeweled nail beds, we've got just the inspo for you.

Christmas Nail Colors

Amazon

essie 'Off Tropic'

You can't get your dream Christmas nail designs done without some stellar nail polishes! If your look involves a deep green, this shiny pick will help you pull it off easily. Use it to coat the entire nail for a sultry seasonal mani.

Amazon

OPI Opaque Light White & Gray Shimmer Nail Polish

With Christmas comes cold, and this nail polish screams icy. Wear it alone or apply it over a traditional Christmas color like red or green!

Amazon

OPI Infinite Shine 'Bubble Bath'

This baby pink will look gorgeous as a solid coat for Christmas-y dates and dinner parties.

Amazon

ILNP 'Ruby'

It's red. It's glittery. It's perfect for the holidays!

Amazon

Essie 'Winter Trend'

Spending Christmas with your besties or roommates? It's time for you to have your first 'Pinkmas' with the sparkly magenta nails to match!

Amazon

Sally Hansen Insta-Dri 'White on Time'

A super solid white nail polish, alongside a thin nail art brush, can be used to paint snowmen, gift wrap, or snowflakes like some of our featured Christmas nail designs depict.

Amazon

RARJSM Holographic Gel Polish

For the lazy gal manicurists, this holographic polish will make any light reflect off your nails which is the point during Christmas!

Amazon

essie 'U Wish'

Embrace the holidays with this fiery red that defies expectations of what a Christmas color should be.

Amazon

Butter London Patent Shine Nail Polish

This one color will work excellently for minimalist Christmas nail designs – use it to dot, stripe, or wear it on its own.

Amazon

Revlon 'Iced Mauve'

Sparkles are a must for Christmas, which is why we're heavily eyeing this potent pink.

Christmas Nails Inspo

Nataszija / July Ninety Six

Nifty-Gifty Gems

Use small nail gems of any color to infuse your Christmas nail designs with festive energy. We're loving red in particular because it just feels luxurious!

Brydie/Instagram

Deep Red Elegance

The bold red French tips, in combination with some art deco-inspired golden stars, can really bring your seasonal mani to the next level.

Charlotte Herberts/Instagram

Colorful Christmas Stars

Use a stencil or freehand these tiny stars in different chrome nail colors for a more jolly vibe this year.

Bryony Howell/Instagram

(Gift) Wrap It Up

A nail art brush can be used to paint on cutie little Christmas bows like this silvery one!

(via )

Oliwia Krauz/Instagram

Classic Colors

Multicolor nails are not dead – take the trend further for the holidays by crafting your look with a mix of whites, golds, greens, and reds.

Melou's Nails/Instagram

Let It Shine

For an understated (yet still spirited) Christmas manicure, glitter will be your go-to. We love the gradient effect that this hand has on!

Peachi Nails/Instagram

Merry & Bright

Tiny star details are sure to turn heads this Christmas! You could use any hue, but a standout gold like this one really makes your nails pop!

Check out our weekly newsletter for more seasonal inspiration!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated

Sophia Bush and Ashlyn Harris are the talk of the town lately — and Ali Krieger definitely has something to say about it. The timeline of Ashlyn and Ali's divorce and Ashlyn and Sophia's relationship is messy at best, but the latter couple constantly dispel any rumor that there was overlap. For much of this narrative, Ali's been pretty silent, but it's clear she's ready to speak her truth. In a statement posted to Instagram, the soccer superstar opened up. Here's what she had to say.

See Ali Krieger's full statement about the Ashlyn Harris drama here!

  • Ali says that while she's had an "outpouring of love and support" over the last year, she's been confronted with "a wave of dishonesty and misinformation" in regards to her marriage to Ashlyn Harris.
  • Ali noted that her "unwavering priority" is to her kids, and that she requests privacy while she comes to terms with the state of her personal life right now.
  • This comes after Ashlyn Harris made comments about the dissolution of their marriage on a podcast, stating that there was a total lack of intimacy and that the cheating "is so far from the truth."

www.instagram.com

On December 3, 2024, Ali posted her statement to Instagram. She opened with, "I’m overwhelmed by the outpouring of love and support I’ve received this last year. However, amidst this warmth, I’ve also had to confront a wave of dishonesty and misinformation regarding my marriage and personal life."

Ali shared that she isn't ready to make a more formal statement, but she feels "compelled to address this currently to prevent further distortion of the truth." But at the end of the day, Ali explained that her "unwavering priority" is her kids at this moment, and that she'll share more when her "heart feels ready."

She closed her statement with, "In this vulnerable time, I humbly ask for privacy and understanding from all involved, as I grapple with the profound changes in my personal life."

Jamie McCarthy/Getty Images for American Ballet Theatre

This comes after Ashlyn spoke on the Naked Sports with Cari Championpodcast. Ashlyn noted that she was in a relationship without intimacy, eventually leading her to ask for an open marriage as a "last attempt." She also stated that people constantly see her as a cheater, which she says is "is so far from the truth."

I guess we'll know the truth in time...but for now, this is definitely messy. Wishing both sides of this divorce peace and understanding!

Looking for more celebrity news? Be sure to follow us on Facebook so you never miss a thing!