Finding Your Brand’s Social Media Voice

Social media best practices

Social media is an amazing free marketing tool that didn't exist 15 years ago. Particularly with Instagram, you can use a few images and words to tell followers who you are in an instant. While we can't share *all* the things we covered in this week's Selfmade master session on social media and brand voice, as part of our collaboration with Office Depot we're sharing a few key takeaways.

Finding Your Social Media Voice

A great exercise to try before digging into your brand's DNA is to think about the six images you would share with someone to tell them who YOU are. Then you can extend this to your brand.

Once you start to think about your brand as a living, breathing entity influenced by its surrounding environment, personal histories, cultural happenings, and more, your brand's voice will come more into focus. And just like a person, the way you express your brand's voice will change depending on the audience, the objective, the time of year, and your subject matter.

Your brand isn't simply you, or your co-founder, your manager, or your customer, it's a dynamic combo of all of these things, with the brand's mission at the forefront of her mind and voice.

Put It to Practice

Create a moodboard, be it digital or physical (Pinterest even works!), to explore and define your voice. You can print stuff out, gather postcards, magazine cuttings, construction paper in colors you like, and anything else that you might be drawn to. Using words, images, colors, and patterns are all fair game. Once you've assembled everything, you can pick out trends to discover what's on-brand and what's clearly off-brand. For instance, your imagery might be positive, empowering, authentic, informative, playful, inclusive, etc. and you'll notice your brand isn't snarky, cheesy, exclusive, and more.

The Art Of Content Creation

Your followers want to feel like they're in the world your brand's created. Your social platform's job is to portray your brand's POV and story. Here are content best practices when you're thinking about your brand's social media presence:

Photo: Traditional portraits can feel stiff and inauthentic, so it's best to capture candid moments with movement, especially if your photography is subject-based. Fill the frame but leave room to breathe. Negative space is a key part of any composition. Adjust the cropping until you get the perfect frame. And remember that light and bright is always best. Sunlight is the best flash you could ever hope for, so set up flatlays outside on the sidewalk or over a piece of fabric to take advantage of natural light. Also be mindful of the color palette you've chosen for your brand so that there's consistency across your posts.

Captions: Speak to your followers like you're texting with a close friend. This will help humanize your brand and remind your audience there's a human behind each post. Liven up your copy by choosing 10-20 emojis you plan to use regularly and stick with those.

Regrams and Takeovers: One of the best ways to double your content is by regramming customers, fans, local businesses, and so on. You can also do takeovers with influencers on the feed and in stories. Fold these into your content calendar so you don't rely too heavily on them and make sure they contribute to cultivating your community — not just bring you the likes.

Color palettes, copywriting, and content calendars -- this week definitely covered A LOT. But don't fret, Office Depot OfficeMax is all about helping you organize & save time with suite of business services to help you accomplish more - from signs, posters & banners to get your business noticed tomarketing materials to help your brand vision to life. With Office Depot OfficeMax by your side, we know you can tackle it all.

Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last.

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

If I'm completely honest, there are very few celebrity couples I care about the way I care about Tom Holland and Zendaya. Aside from the fact this couple is like a walking friends-to-lovers plotline IRL, and are both power houses on their own, these two actors and philanthropists are just unstoppable together. They also keep their relationship pretty private. Here's the latest news on it.

The Latest News On Tom Holland And Zendaya's Relationship

Image via Alberto E. Rodriguez/Getty Images for Disney

July 2016 — Tom Holland And Zendaya Join Spider-Man: Homecoming

Tom Holland and Zendaya met and became friends when they were cast in the MCU's Spider-Man: Homecoming. Tom had already made an appearance in Captain America: Civil War, but the new Spider-Man movie was a huge deal for both Marvel fans and the couple themselves! Not only did Tom Holland and Zendaya spend time together on set, but they also hung out at the pool together during their free timeand goofed around during San Diego Comic Con.

Image via Carlos Alvarez/Getty Images

November 2016 — Tom Holland And Zendaya Are On The Cover Of The Hollywood Reporter

Tom Holland and Zendaya basically broke the internet when they graced the cover of The Hollywood Reporter's Nov. 2016 issue. The shoot was filled with plenty of classic Hollywood throwbacks, but I have always *loved* the blue dress Z wears on the cover. "Over the moon with my first cover," Tom writes on Instagram. "So grateful that I got to share it with the one and only @zendaya. Thanks mate for helping me out."

"Honored to share it with the very best...Spider-Man himself @tomholland2013," Zendaya says in her post. "Thank you for this beautiful cover @THR."

Image via Kevin Winter/Getty Images

May 7, 2017 — Tom Holland And Zendaya Attend The MTV Movie And TV Awards

At the 2017 MTV Movie And TV Awards, Tom Holland and Zendaya premiered a clip from Spider-Man: Homecoming...and Tom did a flip onstage and then asked Zendaya to homecoming.

Image via Robert Marquardt/Getty Images for Sony Pictures

July 13, 2017 — Tom Holland And Zendaya Are Reportedly Dating

In July 2017, a source seemingly confirmed what many fans had been wondering for months: that Tom Holland and Zendaya had been dating. Considering the two other sets of Spider-Man leads (Tobey Maguire and Kirsten Dunst and Emma Stone and Andrew Garfield) both dated, it felt like this was one relationship that was bound to happen.

"They started seeing each other while they were filming Spider-Man," the insider tells People. "They've been super careful to keep it private and out of the public eye but they've gone on vacations with each other and try and spend as much time as possible with one another."

"They're both really ambitious and they challenge each other — but, most importantly, they make each other crack up," says another insider. "They seem to have a really similar sense of humor and love joking around together."

Tom Holland and Zendaya actually took to Twitter (now X) to tackle the rumors. "Wait wait...my favorite is when it says we go on vacations together HA! I haven't been on a vacation in years!" Zendaya says, to which Tomreplies, "Does the press tour count[?]"

Image via Frazer Harrison/Getty Images

August 8, 2017 — Zendaya Shuts Down Dating Rumors

"We are friends," Zendaya tells Variety. "He's a great dude. He's literally one of my best friends. This past how many months we've had to do press tours together. There's very few people that will understand what that's like at 20 years old."

Image via Noam Galai/Getty Images for New York Magazine

May 8, 2018 — Tom Holland Supports Zendaya's Iconic Met Gala Appearance

Zendaya showed up to the 2018 Met Gala (which had the theme Heavenly Bodies) as Joan of Arc, and it's quickly become one of her most iconic and recognizable carpet looks. Tom loved it just as much as we did and wrote on Instagram, "All hail the queen. Killing it mate."

Image via Theo Wargo/Getty Images

July 2019 — Tom Holland And Zendaya Have A Very Chaotic Press Tour For Spider-Man: Far From Home

For Spider-Man: Far From Home in 2019, Tom Holland, Zendaya, and Jacob Batalon did dozens of junkets together, and many of the interviews have gone viral — like Tom and Jacob finally meeting their favorite Watch Mojo hostandthe cast playing games with Jimmy Kimmel. Junkets are always fun to watch, and this one is no exception!

Image via Cindy Ord/Getty Images for SiriusXM

July 2, 2021 — Tom Holland And Zendaya Are Seen Kissing

After years of denying they were dating, Tom Holland and Zendaya really and truly broke the internet when pictures of them kissing in a car showed up on social media. This was such a vital moment that I remember exactly where I was when I found out.

"THEY ARE END GAME DREAM COUPLE," one X user tweeted. "I don't know if I want to be Tom Holland to kiss Zendaya or be Zendaya to kiss Tom Holland," another user joked.

Tom Holland and Zendaya were later seen attending a friend's wedding...and sitting very close to each other.

Image via Tom Holland/Instagram

September 1, 2021 — Tom Holland And Zendaya Make Their Relationship Instagram Official

On Zendaya's 25th birthday, Tom Holland posted the sweetest picture from the Spider-Man makeup trailer on Instagram. "My MJ, have the happiest of birthdays," he says in the caption. "Gimme a call when [you're] up xxx."

Image via Michael Loccisano/Getty Images

November 17, 2021 — Tom Holland And Zendaya Open Up About Their Relationship

In an interview with GQ, Tom Holland opened up about his relationship with Zendaya and how their relationship to fame has impacted everything. "One of the downsides of our fame is that privacy isn’t really in our control anymore, and a moment that you think is between two people that love each other very much is now a moment that is shared with the entire world,” he says of their July 2 kiss. “I’ve always been really adamant to keep my private life private, because I share so much of my life with the world anyway...We sort of felt robbed of our privacy.”

“It was quite strange and weird and confusing and invasive,” Zendaya agrees. “I think loving someone is a sacred thing and a special thing and something that you want to deal with and go through and experience and enjoy amongst the two people that love each other."

“Our relationship is something that we are incredibly protective of and we want to keep as sacred as possible," Tom later told The Hollywood Reporter. "We don’t think that we owe it to anyone, it’s our thing, and it has nothing to do with our careers.”

Image via Emma McIntyre/Getty Images

December 15, 2021 — Zendaya Posts A Tribute To Tom Holland As Spider-Man

Before Spider-Man: No Way Home hit theaters, Zendaya posted a pair of photos featuring Tom in his superhero costume on set, and in a costume as a kid. "My Spider-Man," the caption reads. "I’m so proud of you, some things never change and good thing♥️." Adorable!

Image via Aurelien Meunier/Getty Images

February 22, 2022 — Tom Holland Says He'd Love To Be In Euphoria

Zendaya shattered records when she became the youngest person to win the Emmy for Outstanding Lead Actress in a Drama Series for Rue in Euphoria. Tom also made headlines related to Euphoria when he said he'd be interested in making a cameo in the series. "I would be in Euphoria. I think I would be a really good Maddy," he jokes during a BuzzFeed puppy interview. "I'm a big Euphoria fan. I love the show and I love season 2. I visited a lot while they were shooting it and I really, really enjoyed it...I would love to guest star or just be an extra in it. Or maybe I am and you just don't know."

Image via Momodu Mansaray/Getty Images

April 20, 2022 — Zendaya Talks About Tom Holland's Support During Euphoria

"I think it's great to have that support and love around you, because you need that," Zendaya tells Entertainment Tonightduring Euphoria's Emmy For Your Consideration event. "This isn't an easy job, so it's good to have that to free you up from it every now and then."

Images via Dimitrios Kambouris/Getty Images for TIME and Carlos Alvarez/Getty Images

June 1, 2022 — Zendaya Celebrates Tom Holland's Birthday

For Tom's 26th birthday, Zendaya posted a rare photo of her with Tom, captioning the post, "Happiest of birthdays to the one who makes me the happiest <3."

Image via Frazer Harrison/Getty Images

March 20, 2023 — Zendaya Wears A Ring With Tom Holland's Initials

I am always in favor of cute, meaningful, and minimalist jewelry, and apparently, Zendaya is too! When Zendaya's nail artist posted a video of the actress' new ballet pink manicure, fans quickly noticed the "TH" ring Z was wearing.

Image via Ethan Miller/Getty Images

April 27, 2023 — Tom Holland And Zendaya Go To An Usher Concert

2023 was the year of concerts for everyone, including celebrities! While Zendaya attended CinemaCon to promote Dune 2, she also went to an Usher concert with Tom Holland. "Childhood dreams come true, going to an @usher concert," Zendaya said on her Instagram story (via People).

Images via Frazer Harrison/Getty Images and Pascal Le Segretain/Getty Images

May 4, 2023 — Tom Holland And Zendaya Attend An NBA Game

Tom Holland and Zendaya had another date night in May, complete with the perfect athleisure, popcorn, and relaxed smiles.

Image via Xavi Torrent/Getty Images

January 12, 2024 — Tom Holland Confirms His Relationship With Zendaya Is Still Going Strong

After Zendaya unfollowed everyone on Instagram ahead of her new movie Challengers (Blake Lively pulled a similar move before her film A Simple Favor, as did Taylor Swift before Reputation), rumors started swirling that the pair had called it quits. When asked whether they had broken up, Tom says (via TMZ), "No, absolutely not."

Image via Frazer Harrison/Getty Images

January 14, 2024 — Tom Holland Says He Loves Watching Spider-Man: Homecoming With Zendaya

During the 2024 Critics Choice Awards, Tom Holland told Extra how much he loves rewatching his first Spider-Man movie, especially when he watches it with Z. "Zendaya and I will, every now and then, watch Spider-Man 1 and reminisce about being 19 and making those movies again," he says. "I love those movies, and I love savoring those moments, so I try not to watch them as often as I would maybe like to because it’s so special. It's such a luxury, such a gift to be able to sit down and sort of relive your youth.”

Image via Tom Holland/Instagram

January 23, 2024 — Tom Holland Shows Zendaya Some Love

Since Tom Holland and Zendaya are very private, they don't often post about their relationship on social media. But when Zendaya debuted a new look at Paris Fashion Week, Tom Holland couldn't help but post a pic of Z to his Instagram story with three heart-eye emojis. We share the same sentiment, Tom, what a coincidence!

Image via Joe Maher/Getty Images

February 15, 2023 — Tom Holland Supports Zendaya's Dune 2

The London premiere of Dune 2 was *very* eventful. Zendaya basically broke the internet by wearing a Mugler "Machinenmensch" robot suit (before changing into this chic black dress from Mugler by Casey Cadwallader), a certain actress spoiled her appearance in the movie by showing up to the carpet, and Tom Holland and Zendaya were spotted at the afterparty together. I love the care and attention Tom shows Zendaya (I, too, would be overwhelmed if I was surrounded by paparazzi like in this video of the couple), and I hope they got to unwind after a crazy night!

Image via Tom Holland/Instagram

February 21, 2024 — Tom Holland *Also* Supports Zendaya's Challengers

After the new trailer for Challengers dropped, Tom Holland shared it to his Instagram story, promising the movie looks just as good as we're hoping. "You ain't ready for this one!" he says alongside the trailer.

Image via Chung Sung-Jun/Getty Images

February 21, 2024 — Zendaya Says Tom Holland Has The Best "Rizz"

When asked who has the best "rizz" (short for charisma) in the Dune 2 cast, Zendaya immediately pivots and makes the answer more personal! "Everybody's kind of got their own [rizz]," she tells Buzzfeed. "I think someone who has beautiful charisma, not on the Dune cast, but...it works for me, is Mr. Tom Holland."

"I'm more shy and kind of quiet, so it takes a little bit more to pull me out of my shell but he's great at just talking to people and getting to know people," she continues. "He's just naturally very good at that. Or as for me, I've definitely had to pull it out of me a little bit. He's got that natural gift."

Image via Matthew Stockman/Getty Images

March 17, 2024 — Tom Holland And Zendaya Watch A Tennis Game

Ahead of Zendaya's spring movie Challengers (in which she plays a tennis pro-turned-coach opposite Mike Faist and Josh O'Connor), she watched the BNP Paribas Open Men's Final at Indian Wells Tennis Garden. Alongside Tom Holland and her assistant Darnell Appling, who she frequently calls her brother, Zendaya got comfy in a cream-colored tennis skirt, tank top, and zip-up hoodie ensemble. Spring really is here!! My favorite part of the afternoon is when Tom Holland and Zendaya sang along with Whitney Houston's "I Wanna Dance With Somebody."

Image via James Gourley/Getty Images

April 9, 2024 — Zendaya Raves About Tom Holland

In her Vogue cover story for May 2024, Zendaya talks a lot about how fame has affected both her life and Tom Holland's. “His [career] changed overnight. One day you’re a kid and you’re at the pub with your friends, and then the next day you’re Spider-Man,” she says. “I definitely watched his life kind of change in front of him. But he handled it really beautifully.”

That star power was evident in 2022, when Tom Holland and Zendaya spent the afternoon at the Louvre in Paris...and almost broke the internet. “You just kind of get used to the fact that, 'Oh, I’m also one of these art pieces you’re going to take a picture of. I just gotta be totally cool with it and just live my life,'" Zendaya continues. (She also says that when the museum let them walk around after-hours, "it was like Night at the Museum.”)

This spring, Zendaya can't wait to see Tom Holland in his London production of Romeo & Juliet: "[I] could not be more proud. I’m going to try to see as many shows as I possibly can.”

Image via Gareth Cattermole/Getty Images

April 10, 2024 — Challengers Premieres In London

Tom Holland showed up for the London premiere of Challengers, and got to support Zendaya in the sweetest way. In this video captured at the premiere, you can see Tom and Z share a hug and a kiss on the cheek during the evening. Even the smallest gesture can mean a lot during a busy night, and I love how in sync Tom Holland and Zendaya are!

The latest viral clip about Tom Holland and Zendaya also has to do with Challengers. During another Challengers press tour stop, Zendaya's overjoyed to be presented with a bouquet of gardenias. “These are my favorite flowers!” she exclaims. When asked if Tom Holland buys her flowers, she points at the camera and jokes, “I hope he's watching!”

While not every girlfriend necessarily wants a bouquet, every couple definitely has to figure out each other's love languages so they can get to know each other better — and apparently A-listers are the exact same!

Arnold Jerocki/Getty Images for LVMH x Vogue x NBC

August 31, 2024 — Zendaya And Tom Holland Match On A Day Date

After a summer starring in Romeo and Juliet, Tom Holland took a late-summer stroll with Zendaya in Calabasas, California. They also ended up wearing matching white tanks (Zendaya styled hers with trousers and ballet flats, while Tom opted for cargo-esque joggers and white sneakers) for the ultimate twinning moment.

Bero

October 15, 2024 — Tom Holland Launches A New Company With Unexpected Help From Zendaya

After going sober in 2022, Tom Holland announced on October 15 he was launching a non-alcoholic drink company called Bero. “When I got sober, I started exploring the world of non-alcoholic beers and realized there was space for me to fit in,” Tom says in an interview with Forbes. “My first year sober was really difficult, and had I had Bero, I think it would have been easier.”

“Zendaya hates beer, like, absolutely hates beer," he continues. And when she helped with the taste testing, a joke helped guide the overall brand. "She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty’, and I was like, ‘Well, that's probably not a good sign.'"

And at the launch event for Bero in New York City, Tom and Zendaya wore matching shades of burgundy! Z stunned in a floor-length leather dress while Tom paired a short sleeve sweater with black trousers.

On

October 15, 2024 — Zendaya Reveals Why She'd Never Take A Dance Class With Tom Holland

While speaking to Teen Vogue for her partnership with On, Zendaya reveals she'd probably avoid dance classes with Tom Holland because "he's too good, it would piss me off," she jokes. "I would want to take someone who could be equally as bad as me."

"Kayaking, I would choose Tom because I think that, if I can remember correctly, with the kayak, you have to be in sync with the person," she continues. "And I think it would be hilarious because we are both very controlling and we both want to be in charge. So it would be funny to watch us be like, no, we're going to go this way. No, we're going to go that way. And I think it would be a good story after the fact."

Keep checking back here for the latest news on Tom Holland and Zendaya's relationship, and see what Taylor Swift and Travis Kelce are up to as well!

This post has been updated.

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

Move over expensive MAC haul — I've discovered the best drugstore lipstick that rivals my $20+ purchases. I love finding dupes for my beauty lovers who can't continuously drop a huge amount of money on new products that eventually expire. Since I'm 100% against using old makeup, I'd rather chat your eat off about the affordable drugstore finds I'm using consistently these days.

IMO, the best drugstore lipstick is the Maybelline Super Stay Matte Ink Lipstick! Coming from one of the OG beauty brands, it's formula was surprising because I almost expected it to fail. It sounds silly, but trying drugstore brands used to be a hit or miss before social media started demanding that all makeup products stop being subpar.

Since this lipstick passed the test, here's everything you need to know about it — including why I l keep buying it and all the other best drugstore lipsticks I love!

What is Maybelline Superstay Matte Ink used for?

Jasmine Williams

Anyone can say that their lipstick is THE BEST, but that's not always true. So, what's the tea on the Super Stay Matte Ink formula? According to the brand's notes on Amazon, here's what you can expect to this lipstick to do:

  • Glide on easily because of the "unique arrow application"
  • Provide a "perfectly matte" finish
  • Remain "smudge-free" for up to "16 hours"

It sounds like a lot of fluff if you've never tried the formula before, so I scrolled through the comment section to see what other customers think.

What are other customers saying about it?

Maybelline

Most of the customer reviews I read through on Amazon are extremely thorough so here are the ones that stood out the most:

  • "I am really hooked on this lipstick! It's very long wearing and it's super gentle on my lips...Let me address some common complaints among other reviewers and why I think they're wrong...Oil takes this stuff off quite easily, so do some makeup wipes...Secondly, I do agree that this product is very sticky. I have found that I can put my Mac lipgloss on over top and now it's not sticky anymore!"
  • "I’ve purchased this longevity wand type lipstick a few times and I like the texture and staying power. Sometimes I put another glossy lipstick over if it seems drying however it stays very nicely for the day."
  • "This is my first time purchasing this brand. When I say it last all day, it doesn't come off until you take it off! Some might see this as bothersome, but having it stay on until I need it off is the greatest thing."
  • My Favorite Review: "I put it on at around 3:30 pm and fell asleep with it on cause it was a busy night, it was still on the next morning. I had to use multiple makeup remover wipes and wash my face with a good makeup remover to get it off."

My Review For Maybelline Superstay Matte Ink Lipstick

Jasmine Williams

I used to be terrified of wearing 'nude' lip colors because I thought they would be too much of a contrast against my complexion, but watching a few YouTube tutorials nipped my fear in the bud. I make the 'Seductress' shade work for me by lining my lips with a dark brown liner. Once I did that, I immediately fell for the way it looks on me. It's to the point where I actually can't stop wearing lip combo — it's so easy to apply and takes less than two minutes to set!

How long does Maybelline Superstay Matte Ink Lipstick last?

Before I started applying gloss over my nude lip combo, I wanted to test two very important things:

  1. If this matte lipstick could pass the smudge-proof test. I've tried other brands, and they haven't always stayed in place — especially when eating or drinking something — so I was skeptical.
  2. How long it actually lasts, smudge-proof or not. I mean, who among us hasn't gotten home after an evening out to find their lipstick basically nonexistent?

Like one of the customer reviews suggests, this lipstick has come off a little while eating things like pasta or pizza, so it's not 100% "smudge-free." Given that, I only had to reapply this lipstick once throughout an 8-hour day — which isn't a huge deal to me because it takes less than 30 seconds to reapply it. The best way I get it to stay put is by applying lip gloss and a teeny amount of setting spray over it.

Target

Maybelline Super Stay Matte Ink Lipstick

Lately, I've even been adding the Maybelline Lifter Gloss in the shade 'Stone' as a way to truly lock in the color. It highlights the 'Seductress' shade of the Maybelline Super Stay Matte Ink Lipstick which is a huge plus for me.

For less than $12, I think it's absolutely worth buying multiple times!

More Best Drugstore Lipsticks

Target

The Lip Bar Vegan Matte Liquid Lipstick

When I'm in the mood for a universal red lipstick that has the best color payoff, I always turn to The Lip Bar's 'Bawse Lady.' She's a gorgeous blue-red that highlights all undertones without making anyone looked washed out.

Target

Revlon Colorstay Limitless Matte Lipstick

I discovered Revlon's Colorstay formula while browsing for a deeper lipstick for fall and it does not disappoint! It's another vegan product that has triple hyaluronic acid and upcycled cranberry extract in it so it literally feels like you're not wearing anything on your lips!

Target

Milani Color Fetish Matte Lipstick

The word 'Fetish' may be off-putting, but don't write this lipstick off because of the name — ha! I typically wear this when I don't want to wait for a liquid lipstick to dry. It's super velvety and also contains hyaluronic acid in it to help keep lips moisturized.

Target

Nyx Professional Makeup Smooth Whip Matte Lip Cream

Last but not least, Nyx has never let me down in the lip department before. If I'm truly shopping on a budget, I'll reach for the Smooth Whip Matte Lip Cream because it glides on my lips like butter. That's not to say I know what it feels like to rub butter all over my lips, but you get what I mean! It's soft and has a gorgeous color payoff that makes me feel like it's comparable to the best lipstick I swear by.

Have you tried Maybelline's Super Stay Matte Ink lipstick before? Let us know in the comments and subscribe to our newsletter for more beauty finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

ICYMI, we live for Halloween. All year we look forward to pumpkin decorating, costume DIYing, and trick-or-treating. But, most of all, we’re always on the hunt for unique and innovative ideas to slay our favorite October holiday. Lucky for us, sometimes all we need is playfully dramatic Halloween makeup to really pull a look together. Scroll on for 70 of our favorite original Halloween makeup ideas — ranging from easy-to-achieve to jaw-droppingly advanced — and prepare to take your disguise to the next post-worthy level.

Brit + Co

Pop Art Makeup

Channel your inner Warhol with a creative take on an iconic art movement. (via Brit + Co)

Taylor Swift

Taylor Swift/Instagram

The only thing you REALLY need to dress like our favorite popstar is bright red lipstick and bangs, if you're feeling adventurous. Sounds good to us.

Brit + Co

Harley Quinn

She may have been corrupted by the Joker, but Harley is still H-O-T. (via Brit + Co)

Brit + Co

Bowie Emojis

Pair an Aladdin Sane lightning bolt with your own karaoke version of “Ziggy Stardust” for a Halloween costume that’s sure to turn heads. (via Brit + Co)

Brit + Co

Jungle Cat

Definitely not for the intro level makeup artist, but major makeup #goals. RAWRR. (via Brit + Co)

Brit + Co

Wonder Woman

It’s your turn to become the feminist-friendly box-office sensation that we all need. (via Brit + Co)

Brit + Co

Flamingo

Halloween is truly the best time to let your inner bird shine. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "❤️ Thanks, Obama. Truly 💙⠀ ________________________________________________________#thanksobama #obamafarewell #obamabiden #goat #inauguration #whitehouse #obamaout #micdrop #mua #handpainted #painter #facepaint #wolfefx #wolfe #mehron #redhead #coloredcontacts #hope #iconic #payhomage #yeswecan #endofanera #washington #washingtondc #shepardfairey #motd #mood"

Shepard Fairey Painting

A tribute to Obama is always worthwhile in our book, especially when it’s this creative.

Brit + Co

Jem

Clearly, we are as obsessed with ’80s cartoon characters as we are with Halloween makeup. Light pink hair, a simple star, and a bold pink pout will bring your Jem look to life. (via Brit + Co)

Brit + Co

Chill

Go crazy with all the blues to nail the icy half of everyone’s favorite Netflix and chill costume. (via Brit + Co)

20th Century Fox/Searchlight Pictures/Brit + Co

Madame D from Grand Budapest Hotel

Even though Madame D isn’t in the film for long, we quickly fell in love with her — especially her style. This elderly makeup look may seem tricky, but you can totally handle it! (via Brit + Co)

Brit + Co

Jellyfish

Not only will you look like one of the most magical sea creatures to exist, but you’ll be protected from the rain if the sky decides to open up too. (via Brit + Co)

Brit + Co

Witch Makeup For Halloween

The OG Halloween costume. Use a little green face paint accented with mossy contouring and a purple lip to get witchy with it in no time. Bonus points if you wear it to see the Wicked movie too ;) (via Brit + Co)

Brit + Co

Half Sugar Skull

Go halfsies on your DIY sugar skull so you don’t have to worry about keeping it symmetrical. Add your favorite lip color and a creative costume for a memorable look. (via Brit + Co)

Brit + Co

Robot

You don’t have to wear a spooky costume for Halloween shenanigans; there are getups that can be pretty and a little creepy, too. Take this colorful robot, for example. It blends equal parts artsy beauty with the futuristic fierceness that is sure to get the party talking. (via Brit + Co)

Brit + Co

Clown Makeup

A creepy clown has always been a go-to Halloween costume, but this year, why not put a creative, colorful spin on it? Featuring pops of bright blue, lime green, and hot pink, makeup artist Fernanda Machado’s original creation achieves those spooky, artistic vibes you’re longing to channel. (via Brit + Co)

Brit + Co

Teenage Mutant Ninja Turtles

They fight crime. They eat pizza. They’re named after Italian Renaissance artists. They’re Teenage Mutant Ninja Turtles! And, let’s face it, they’re the coolest reptile warriors in town. (via Brit + Co)

Brit + Co

Zombie Makeup

As much as we love channeling our inner Wonder Woman, pulling off a slightly gorier zombie costume presents the Halloween makeup challenge we crave. Here we’ve created an approachable zombie makeup tutorial so you can still feel like a babe while staying true to the holiday’s spooky vibe. (via Brit + Co)

Brit + Co

Creepy Clown

No matter if you’re going as a clown or as a mime, this kinda creepy, kinda cute look will achieve all of your Halloween dreams. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "True colors always reveal themselves 🎨 ________________________________________________________#painting #facepaint #mehron #wolfefx #melting #motd #mood #truecolors #trippy #mellow #artsy #blueeyes #coloredcontacts #faceart #goodvibesonly #messybun #rainbow #mua"

True Colors

Show us what you got with this playful, technicolor makeup DIY that’s definitely open to interpretation.

Brit + Co

Cassie Howard from Euphoria

This is one Halloween makeup look you can wear even after Halloween's over. Check out our Euphoria makeup tutorials for more inspo, or create your own eye makeup look. Whatever you do, don't forget the rhinestones! (via Brit + Co)

www.instagram.com

Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "Happy Halloweekend 😝🎃💀"

Rainbow Skull

Brighten up an otherwise dark and spooky look with not one, but all the colors of the rainbow.

Brit + Co

Gamora from Guardians of the Galaxy

A makeup sponge is key when creating this simple mean green look. (via Brit + Co)

Brit + Co

Gorgeous Ghost

Swap the normal ghost sheet for a makeup look that everyone will love. Or wear this as Narnia's White Witch! (via Brit + Co)

www.instagram.com

Kristen 🌈 INFLUENCER MENTOR✨ on Instagram: "🍦TRICK OR TREAT🍦 Melting: MAKE UP FOR EVER Flash Palette Brows: Benefit Brow Pencil in #3 Eyes/Shadows: Anastasia Modern Renaissance Palette Mascara: Stila Huge Mascara Lipstick: Dose of Colors Cha Cha Pink Highlight: Anastasia Beverly Hills Moonchild Palette (Pink) Foundation: Urban Decay All Nighter Foundation Real sprinkles glued with eyelash glue 😝"

Trick-or-Treat

We’ll always take some sweets on Halloween — especially when they’re in the form of colorful makeup.

Brit + Co

Queen of Hearts

Are Tim Burton fans attending your bash? Then they’ll definitely approve of this look. After all, why not be a queen for Halloween? (via Brit + Co)

Brit + Co

Rocket from Guardians of the Galaxy

This raccoon look is pretty dang convincing. Even if you opt for the store-bought costume, this makeup adds that homemade touch we live for. (via Brit + Co)

Brit + Co

Millennial Pink

We’re getting Zenon vibes with plenty of sparkly, metallic makeup to match. (via Brit + Co)

Brit + Co

Modern Vampire Makeup

Fangs will forever be in fashion. But that doesn’t mean you have to have blood dripping down your chin to let people know what you are. You’re a classy vampire. (via Brit + Co)

Brit + Co

Skeleton Makeup from “David S. Pumpkins”

If you’ve yet to see SNL‘s skit, then TBH, that needs to be the first item on your checklist. Recreate this extremely goofy twist on the traditional Halloween character for guaranteed all-night laughs. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "To the person I'd be lost without: 28 looks good on you 😍Thank you for letting me paint you tonight, sees🎨I hope you have the best day (and greatest year) yet😘Love you, need you, never ever leave you💕 ________________________________________________________#mua #makeupartist #makeup #facepaint #facepainting #painter #handpainted #makeupbyme #motd #avantgarde #mehron #wolfefx #popartzombie #skullmakeup #coloredcontacts #makeuplover #happybirthday #bff"

Pop Art Zombie

We live for out-of-the-box zombie looks, and it’s fair to say that this show-stopping peekaboo number hits the mark.

Brit + Co

Bombshell Skeleton

Hoping to harness a spooky mood that doesn’t sacrifice style? Look no further than this glam take on the undead. (via Brit + Co)

Brit + Co

Zoya the Destroya and Liberty Belle from GLOW

Contouring is key when it comes to creating these wrestler babes’ game faces. Who will win: Zoya or Liberty Belle? (via Brit + Co)

Brit + Co

Fairy

This costume at its core is really simple to make, but adding makeup and hair accents will take it from makeshift to masterpiece. (via Brit + Co)

Brit + Co

Started from the Bottom Ilana from Broad City

Possibly one of the most epic episode intros of all time, season one’s “Apartment Hunters” begins with a music video short where Ilana looks like an absolute kween. (via Brit + Co)

Brit + Co

Olivia Rodrigo Sour Album Cover

All you need for for a Sour Halloween makeup look is your go-to makeup routine and some stickers from the craft store, and voilà! (via Brit + Co)

Brit + Co

Woodland Fairy

Minus the butterfly lashes, we would wear this look to a festival. All right, you got us. We’d wear the lashes too. (via Brit + Co)

Brit + Co

Wisdom Teeth Abbi from Broad City

Season two’s “Wisdom Teeth” episode is arguably one of the best ever. After Abbi gets her wisdom teeth pulled, she takes too much pain medication combined with a ganja-infused smoothie and passes out. Ilana then decides to paint her face with makeup while feeling particularly lit. This is THAT look. LOL. (via Brit + Co)

Brit + Co/Snapchat

Snapchat Puppy

The trick here is to take a screenshot of yourself in the makeup filter of your choice and then use that as your makeup inspiration photo. (via Brit + Co)

Brit + Co

Hocus Pocus Witch Makeup

Who's more iconic than the Sanderson sisters? Those lips, tho. (via Brit + Co)

Brit + Co

Dinosaur

Any makeup look that calls for finishing touches of glitter, wins. Tap it on anywhere that your little dino heart desires! (via Brit + Co)

Brit + Co

Snapchat Flower Crown Filter

Highlight heavily and contour softly to recreate this popular floral filter. Pro tip: wear lavender or gray contacts to complete the lewk. (via Brit + Co)

Brit + Co

Anna from Frozen

Begin by following this tutorial to get your base makeup for this look. For your bronzer, apply in a more circular motion to create her doll-like facial structure. Keep your blush bright pink but blend just on the apples of your cheeks. (via Brit + Co)

Brit + Co

Jailbird

Simple tutorial alert! We used the Cat Eye Kit to create these fierce, winged eyes. Continue the eyeliner line down the nose to make a bird beak. (via Brit + Co)

Brit + Co

Dalmation

Whether you’re one of 101 or just a solo, spotted pooch this Halloween, you only need to use black and white face paint to create a doggone (get it?) adorable look. (via Brit + Co)

Brit + Co

Rainbow

This is actually really simple to recreate — all you need are rainbow cream colors and a small paintbrush or makeup brush to apply them with. (via Brit + Co)

Brit + Co

Doll Face

Creepy meets pretty in this eerie Halloween beauty look. (via Brit + Co)

Brit + Co

Scarecrow

There’s nothing wrong with keeping it classic for Halloween. Amp up your traditional scarecrow outfit with a little face paint for a pulled-together look in 20 minutes or less. (via Brit + Co)

www.instagram.com

Rebecca Ravee Norris on Instagram: "That time I painted myself for the first time...💀🎨🎃 ________________________________________________________#facepaint #facepainting #mua #painting #paintmelikeoneofyourfrenchgirls #zombie #skull #makeup #makeupartist #specialeffects #halloween #halloweenmakeup #halloweencostume #beautyblogger #throwbackthursday #throwback"

Zombie Skeleton

Our very own beauty editor knows a thing or two about how to wield makeup for a creepy-meets-gorgeous Halloween makeup look. Talk about a new meaning for the phrase “drop dead gorgeous.”

Brit + Co

Frida Kahlo

Trace on a unibrow and you’re well on your way to emulating Frida’s signature look. (via Brit + Co)

Brit + Co

Mermaid

Who says that your mermaid dreams have to stay just dreams? With the right pastel makeup and brightly colored mane, you’ll be giving off mermaid vibes in no time. (via Brit + Co)

Brit + Co

Elsa from Frozen

Channel Elsa’s icy cool vibes by using a much lighter foundation than you normally would paired with bright cream eyeshadow. (via Brit + Co)

Brit + Co

Ursula

Even if you’re not a makeup artist, you can easily recreate this look by capturing the shape of her face. Look at each part before you start painting yourself, and do each step in order. (via Brit + Co)

Brit + Co

Pot of Gold

Rainbow hair atop a highlighted and bronzed beauty look makes for one leprechaun-approved Halloween makeup idea. (via Brit + Co)

Brit + Co

Purrfect Black Cat

Being a black cat is always a solid option. Grab your liquid liner to DIY this look. Don’t forget the ears! (via Brit + Co)

Brit + Co

Snapchat Bee Filter

Dramatic lashes and yellow cream makeup go a long way when it comes to pulling off this popular — or should we say buzzy — Snap filter. (via Brit + Co)

Brit + Co

Vampire

This vamp costume is perfect for the dark-haired, busy gal on a budget. It doesn’t take a vampire’s life span (AKA eternity) to make — and with just a few easy steps you’re transformed into a picture-perfect creature of the night! (via Brit + Co)

Capitol Records/Brit + Co

Katy Perry’s “Dark Horse” Makeup

Katy Perry is undeniably the queen of costumes. So, why not take a page out of her book and DIY her standing ovation-worthy “Dark Horse” look? (via Brit + Co)

Brit + Co

Lion

We’re always down to be the queen of the jungle for Halloween. (via Brit + Co)

Brit + Co

La Croix

Pick your fave fizzy flavor and you’re sure to win the contest. After all, La Croix is life. (via Brit + Co)

Brit + Co

Mad Hatter

This makeup is an understated version inspired by the original and is really easy to recreate. And yes, those are fake eyelashes we used as eyebrows for the ultimate Halloween hack win! (via Brit + Co)

Brit + Co

Caterpillar and Cheshire Cat from Alice in Wonderland

Whooooo are yoooooou? (via Brit + Co)

Brit + Co

Unicorn

Pastel hair and makeup, a flower crown, a white body suit, and a unicorn horn make for one seriously simple Halloween look. (via Brit + Co)

Brit + Co/Andy Warhol

Andy Warhol’s Marilyn

Head to your local beauty store and grab all the pink face paint you can to get ready to rock your inner pop self. (via Brit + Co)

Brit + Co

David Bowie

“I don’t know where I’m going from here, but I promise it won’t be boring.” (via Brit + Co)

Brit + Co

Barbie

This makeup look is super subtle and totally customizable to your favorite shades. As long as you have a pink lip, you're good to go. (via Brit + Co)

Brit + Co

The Joker

Ugh, it’s just so sexy-creepy, we can’t. (via Brit + Co)

Brit + Co

Trump

All you need is some bigly orange bronzer to make this your greatest Halloween look ever. No Halloween has ever been this great before. It’s the greatest. (via Brit + Co)

Brit + Co

The Nightmare Before Christmas

It’s never too early to start the Christmas festivities. Try out this simple makeup DIY from The Nightmare Before Christmas to jumpstart the holiday season. (via Brit + Co)

Brit + Co

Pretty Zombie

The living dead? More like the living drop-dead gorgeous. (via Brit + Co)

What Halloween makeup look are you choosing? Be sure to ‘gram it and tag us @BritandCo.

This post has been updated.