Meet The Selfmade Summer Pitch Competition Winners For 2023

Meredith Holser
Sep 01, 2023
brit + co's selfmade program supports women-owned small businesses

Each season, we host a pitch competition for the community members of Selfmade, Brit + Co’s hands-on business membership and mentoring program for female business owners. What does it entail, exactly? A select group of founders are given just two minutes to present their elevator pitch and tell their business’ story to Selfmade coaches. This is surely no small feat, but the positive energy that flows from the other business-minded women attending the virtual event really empowers the presenters – and TBH, it’s pretty magical.

The 10 finalists we saw for this summer’s competition dedicated so much of their time to developing their business and fine-tuning their presentations before they even began pitching. Being members of Selfmade, they’ve had unique opportunities to attend weekly workshops, earn scholarships, take educational courses, join expert-led cohorts, have 1:1 mentor calls, and of course, tap into the Selfmade community (of over 3,500 women!) to propel their ventures. Here are this year's winners of the Selfmade summer pitch competition!

Meet The Winners

Coming in first was Melissa Scott with Modefywear. Her versatile clothing brand serves women who dress in traditional garments (mainly Muslim, observant Jewish, and Indian women) or prefer to embrace modest fashion. Most notably, the unique designs are compatible with cellphones, earbuds, hearing aids, and more.

Pallavi Pande with Dtocs won second place. Spearheading the sustainable dinnerware brand, Pande's products employ palm leaves to create plates, straws, bowls, and more that are much friendlier to the environment than traditional, single-use plasticware.

Aurora Diaz won third place with The Jefas, an up-and-coming e-commerce platform tailored to Latina consumers and Latina beauty brands. Diaz's mission is to bring Latina beauty and makeup products to the forefront in an effort to make others like her feel more seen in the mainstream.

Our Other Finalists

40% of U.S. businesses are female-owned, and women receive just 1.9% of venture funds to be able to hit the ground running. As a resource for founders, Selfmade wants to change that and provide more opportunities. If you’re looking to grow your biz, join our amazing Selfmade community, and watch it flourish!

Lead photo by Karolina Grabowska / PEXELS.

Collaboration Hacks Every Small Business Owner Should Know

Verizon
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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


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Sorry 'Landman' Fans, [SPOILER] Didn't Make It Out Of The Finale Alive

Landman fans, how we feeling? The first season of Taylor Sheridan's new drama came to a close on January 12 with the season finale, "The Crumbs of Hope," and it provided viewers with plenty of to think about as tensions between the cartel and M-Tex Oil came to a head — and one character suffered a potentially-fatal medical emergency.

Here's everything you need to know about the Landman season finale, including THAT (potential) character death.

What happens in the last episode of Landman?

Emerson Miller/Paramount+

The last episode of Landman opens after Monty's (Jon Hamm) ruptured aortic aneurysm in episode 9 lands him in the hospital for a heart transplant...if they can find a new heart in time. (I'm getting flashbacks to Dan's heart transplant catastrophe in One Tree Hill). But based on the fact Monty flatlines and Cami (Demi Moore) and their daughters cry over his bed, things aren't looking hopeful.

Meanwhile, Tommy (Billy Bob Thornton) takes over as M-Tex Oil president, and as he works on smoothing things over between the cartel and the oil company, he gets kidnapped by the cartel, who also blow up an oil tank and drive a nail into Tommy's leg for good measure. But just when it looks like Tommy might meet his end, cartel leader Galino (Andy Garcia) wipes out the other members and helps him escape.

Billy Bob and Andy have actually been friends for awhile, but this is the first time they've acted onscreen together! "Andy is such a great guy and great actor, and when we did those scenes at the end of the last episode, it felt so good, because we kind of had us two old veterans going head to head,” Billy Bob Thornton told Variety. “It was quite an experience, and I have to say every moment of it felt real. Tommy’s dealing with someone now who is really smart. The other guys were hired to work for him, but now Tommy’s talking to the man himself. There are advantages and disadvantages to that. Since he is so smart, who knows what Tommy is going to get tricked into?”

How did Landman end last night?

Landman season 1 ends with Tommy returning home with a proposition (er, more like a friendly demand) from Galino that the oil business and the cartel become allies. After all, the cartel's interested in taking part in the industry — and seeing what it has to offer.

“The cartel and the oil industry are kind of these odd neighbors living side by side in West Texas,” co-creator Christian Wallace tells Variety. “Now Andy’s character is thinking he is going to make a change and utilize that proximity in a way that could benefit him.”

Hopefully Paramount+ greenlights Landman season 2 so we can see just what happens between Galino and Tommy in the future...and if Monty makes it out of the hospital alive.

What did you think about the Landman finale? If you're a Taylor Sheridan fan who's still reeling from those final moments — and the Yellowstone finale — check out 17 TV Shows Yellowstone Fans Should Watch Next.

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Meet The Top 3 Founders In Our Selfmade Pitch Competition!

When you launch a business, you have to know how to sell it: to customers, to potential investors, and to the people you bring on board. In the Selfmade Fall 2024 Pitch competition, we challenged our female entrepreneurs to sell us their big idea and compete to win over $10K in prizes to build and grow their business. The judging panel was made up of a group of inspiring women in business, including Emily Merrell, founder of Second Degree Society and Ready Set Coach; Niki Shamdasani, CEO of Sani Lifestyle Brand; and Joanne Oparu Ayebo Eriaku, business transformation strategist and founder of SOAR AI School of Readiness.

Selfmade is a unique, hands-on business membership for female founders. Our coaches support our mission to help make the dreams of female founders a reality. "Our mission is to even out the odds and offer a clear route to success for business owners who've been marginalized," Emily said during the competition.

Pitch day was filled with uplifting, celebratory moments as all members cheered on the 10 finalists. Winners were judged on creativity, inspiration, authenticity, uniqueness, and evidence of impact. The finalists were phenomenal in their pitches, but the judging panel had to make the tough decision of picking three women who really stood out. Here are the winners of the Selfmade Fall 2024 pitch competition, plus our amazing finalists below!

Meet the Selfmade PItch Winners

Hyacinth Tucker

1st Place Winner

Hyacinth Tucker | The Laundry Basket

A US Army veteran and wife, Hyacinth owns and operates The Laundry Basket, a laundry subscription service that provides expert, laundry-on-demand and dry cleaning services in Maryland, DC, Northern Virginia, Northeast Ohio, and Toronto Canada. The company is committed to sustainability, offering zero-waste practices in partnership with non-profits like Impact Zero. They are also paving the way for minorities and veterans to build careers and businesses through their workforce development program. Hyacinthhas a masters of business administration and is a mom of two. When she’s not running the show, she loves traveling, reading, and playing games with her family.

Monica Casillas

2nd Place Winner

Monica Casillas | Amor Movement

Founder Monica Casillas recognized that many young Latinas faced the same challenges she did in high school, experiencing the weight of generational traumas and their impact on growth and potential. Driven by her own experiences and determination, she set out to create a transformative movement with love as its guiding force. The mission behind Amor Movement is to ignite the passion and leadership potential in young Latinas in high school. The nonprofit is dedicated to equipping these future leaders with essential life skills, professional development, and civic engagement opportunities, empowering them to break barriers and create the lives of their dreams.

Yolanda McCray

3rd Place Winner

Yolanda McCray | Skyler M Style & Wellness

Yolanda's passion for clothing, accessories, and custom products inspired the creation of Skyler M Style & Wellness, named after her Cocker Spaniel who passed away from cancer in 2019. Skyler M Style & Wellness is an online boutique and pop-up shop in South Carolina that offers clothing, accessories, and custom gifts. They are also launching gift and subscription boxes that empower women to embrace their unique style while prioritizing wellness. Their carefully curated products offer a blend of fashion and self-care, solving the common struggle women face in balancing both.

Selfmade

Meet Our Other Amazing Finalists!

Thinking about becoming a member of Selfmade? Founders can join Selfmade for just $39 per month and have a chance to pitch your business at our next pitch competition! Here's how our Selfmade community is breaking barriers and connecting you with like-minded founders:
  • On-demand courses
  • Live coaching
  • 1:1 mentorship with leading industry experts
  • Opportunities for pitching your business (such as this pitch comp!)
  • Digital events
  • AND of course, our community of 4,000+ women founders, just like you!

Learn more about the Selfmade Founder Fund and join us!

Be sure to sign up for our weekly email newsletter for more tips and news!

Header image via Meghan Lamle on Unsplash

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'A Simple Favor 2' Director Has The Best Response To Rumors Blake Lively Delayed The Film

It Ends With Us has quickly become the most memorable movie of Blake Lively's career after rumors of drama between her and costar & director Justin Baldonimorphed into a full-on legal battle. And after the feud was uncovered, the internet has spiraled over what Blake Lively's relationships with her other costars are like — and whether what's happening behind the scenes of her movies are going to delay them. Well, A Simple Favor 2 director Paul Feig had the perfect response to rumors that another feud between Blake Lively and Anna Kendrick caused Amazon to shelve the movie.

Here's exactly what A Simple Favor 2 director Paul Feig had to say about Anna Kendrick and Blake Lively's relationship.

Paul Feig offers a very promising update on 'A Simple Favor 2'

www.youtube.com

- YouTube

When a viral tweet claimed that Amazon had indefinitely delayed A Simple Favor 2 because of a feud between Blake Lively and Anna Kendrick, director Paul Feig stepped in to clear up the rumors.

"Despite glowing test screenings, Blake Lively’s refusal to promote—amid her messy legal battle with Justin Baldoni—and growing tensions with Anna Kendrick have derailed the sequel," X user Eric B tweeted on January 10. "Anna is furious. Paul Feig is disappointed. Hollywood is in shock. This isn’t just a movie—it’s an implosion."

"This is total BS. Sorry," Feig said in his retweet that same day. "The movie is finished and coming out soon. Don’t believe anything you read on social media these days."

And Anna Kendrick says reuniting with Blake Lively was "lovely."

Anna Kendrick also spilled on reuniting with Blake Lively, claiming that working together felt "a little bit like riding a bike."

"She lives on the East Coast, I live on the West Coast, so we don't get to see each other often," she told PEOPLE. "But it was lovely, and I think that those characters have such weird chemistry that it's so fun to just get the gang back together."

We don't know many details about the plot just yet but we do know it involves a destination wedding — and Blake Lively's Emily in a very fancy wedding dress. Stephanie and Emily "head to the beautiful island of Capri, Italy, for Emily’s extravagant wedding to a rich Italian businessman," according to the movie's synopsis (via People). "Along with the glamorous guests, expect murder and betrayal to RSVP for a wedding with more twists and turns than the road from the Marina Grande to the Capri town square."

Sign me up!

Check out The Best Blake Lively Movies to get ready for A Simple Favor 2.

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Here's What Hit '90s Show You Should Rewatch Based On Your Zodiac Sign

Are you anxiously waiting for new TV shows to debut this year? Me too, particularly Meghan Markle's series With Love, Megan (January 15). But, we at Brit + Co have the perfect buffer that'll hold you over — revisiting the '90s.

Instead of trying to cram the likes of Dawson's Creek or Sex and the City into one weekend, we have the best show you should watch based on your zodiac! We've already made cozy plans to curl up with a cute blanket from T.J. Maxx so we can watch endless reruns of the shows associated with our signs, and we hope you join us!

Scroll to find the '90s show that perfectly matches your zodiac sign!

Brit + Co

Aries (March 21 - April 19): Buffy the Vampire Slayer

Bold, fearless, and always ready for a fight, Aries will love Buffy's courageous spirit and kick-ass attitude. She's got all the makings of a fire sign who means business.

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Taurus (April 20 - May 20): Friends

Taureans appreciate stability and comfort. Friends offers warm, familiar characters and a cozy, sitcom vibe. If you really want to tap into this vibe, call your besties and have an impromptu watch party!

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Gemini (May 21 - June 20): Felicity

Curious and ever-changing, Geminis will relate to Felicity's journey of self-discovery and her endless quest for knowledge. There's also the inevitable complicated relationship Felicity has with Ben and Noel that's hard to resist.

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Cancer (June 21 - July 22): Moesha

Cancerians are nurturing and empathetic. They'll connect with Moesha's family-oriented values and emotional depth. Though she didn't get everything right, Moesha always tried to remedy things whenever they went wrong — just like a true Cancer.

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Leo (July 23 - August 22): Beverly Hills, 90210

Leos love the spotlight and drama. 90210 delivers glamorous characters, high-stakes situations, and plenty of over-the-top moments.

Brit + Co

Virgo (August 23 - September 22): The X-Files

Virgos are analytical and detail-oriented. The X-Files offers a perfect blend of mystery, science, and a touch of the paranormal. What's not to love?

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Libra (September 23 - October 22): Sex and the City

Libras appreciate beauty, balance, and social connections. Sex and the City explores love, friendship, and fashion in a stylish and sophisticated way.

P.S. We won't be shocked if some of you discover you're more of a 'Charlotte' than a 'Carrie.'

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Scorpio (October 23 - November 21): Charmed

Intense and passionate, Scorpios will be drawn to the supernatural world of the Charmed Ones, filled with dark magic and powerful sisterhood.

Brit + Co

Sagittarius (November 22 - December 21): Fresh Prince of Bel-Air

Adventurous and optimistic, Sagittarians will enjoy the Fresh Prince's witty humor, vibrant personality, and knack for getting into trouble.

Brit + Co

Capricorn (December 22 - January 19): Dawson’s Creek

Ambitious and disciplined, Capricorns will appreciate Dawson's intellectual pursuits and the show's exploration of complex relationships and coming-of-age themes.

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Aquarius (January 20 - February 18): Daria

Quirky and independent, Aquarians will identify with Daria's unique perspective and her ability to see through societal norms. It's also not surprising that Daria has what some call a 'black cat' personality because Aquarians can have a dry sense of humor that's borderline sarcastic.

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Pisces (February 19 - March 20): Sabrina, the Teenage Witch

Dreamy and imaginative, Pisces will love Sabrina's magical adventures and her ability to navigate the challenges of adolescence with a touch of magic.

Revisit your weekly horoscope to see if our predictions for your zodiac came true this week!

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