Sephora Wants to Help 50 Women Open Their Own Beauty Business

Future beauty entrepreneurs, listen up. Sephora might just become your new business BFF. The mega beauty retailer recently announced they’re launching Sephora Accelerate, a program designed to help 10 female run companies get an innovative, beauty-related business off the ground.

The program will begin with a one-week boot camp at their SF headquarters in April where founders will be assigned a one-on-one mentorship with a beauty expert. While there, they’ll also work with various entrepreneurs to acquire the necessary skills to create a successful business (like building a business model, growth plan, funding strategy, etc.). From there, trained designers from IDEO will work with founders to make their business look beautiful.

Participants will return to SF for a demo day in August where they’ll receive a $2,500 grant and have a chance to pitch their product (and/or technology) directly to senior leaders from Sephora’s Merchandising and Innovation teams. $2,500 may not seem like much in the grand scheme of things, but the value of this program definitely comes with the industry connections you’ll be making. It should also be noted that both trips to San Francisco will be fully paid for by Sephora.

Before you whip out your resume, the application process for the inaugural program is by invitation only through Sephora’s partner OpenIDEO. However, for future reference, here are a few requirements the selected brands must meet: The business must be founded by a woman 18 years or older and headquartered in the United States, Canada, Mexico or Brazil. Sephora is also looking for more than a good idea. You’ll need a working prototype that has been iterated on at least once. Finally, the business needs to include some sort of social impact concept.

Even though you might not be able to participate this time around don’t lose, hope. In a press release about the new initiative, Sephora pledged to help 50 women-led beauty businesses get off the ground by 2020.

Do you have a budding beauty business? We want to know about it! Share with us on Twitter @britandco.

(Photos via Kimberly White/Getty)

After all this time, the ever-iconic Gilmore Girls is still front and center in pop culture and is THE show to binge every fall. There's still a lot of debate surrounding who is the *best* of Rory Gilmore’s BFs (it’s Logan, BTW), but few people are discussing how truly insufferable the main character is.

The pride and joy of Stars Hollow fades as Rory transitions into college and becomes selfish, dull, and someone who I think isn’t a great writer…like at all. And I'm not the only one who thinks so — The Tabreported that Rory's unequivocally the worst character. So without further ado, let me present Gilmore Girls 101, with lesson plans in all things Rory Gilmore and her many, many faults based on overwhelming evidence from The Taband my own revelations.

She misses her mother’s graduation to hang out with Jess.

Image via Saeed Adyani/Netflix

Alexis Bledel as Rory Gilmore, Lauren Graham as Lorelai Gilmore in Gilmore Girls: A Year in the Life

All Rory had to do was attend this one event for Lorelai — the single mom who raised her and aside her pride to get her the best education — and she failed to show up when it mattered most. Did she really need to see Jess in New York that day? I don’t think so.

She's not a very good friend to Lane.

Rory treats Lane as dispensable, like a side character in her life who's sole job is to support her through each up and down of life. Even when Lane mentions that she doesn't like feeling second to Rory's latest BF, not much changes — even well into the reboot.

​She doesn't seem to respect other people's relationships, including those who are literal married.

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Obviously, it takes two to tango — but that doesn’t excuse Rory's role in sleeping with Dean, a married man. Said affair is certainly the start to her downward spiral, one that unfortunately takes many others down the hole with her. It's bad enough that she's complicit in the affair with her high school ex, Dean, but it's her attitude after that that really solidifies her skewed moral compass.

Post-sex, Rory claims Dean was “hers," despite the fact that he is quite literally...not.

Thought that was enough adultery? Not for Rory — she sleeps with the soon-to-be-married Logan!

Image via Saeed Adyani/Netflix

Alexis Bledel as Rory Gilmore, Matt Czuchry as Logan Huntzberger in Gilmore Girls: A Year in the Life

Rory clearly has a thing for taken men — especially ones she used to be in a relationship with. Forgetting your current BF is bad enough, but cheating on him with the man whose proposal you turned down is a new low. We'll never forget you, Paul!

She literally stole a yacht just because someone said something she didn't like.

OK — it makes sense to be angry if someone (especially your boyfriend's dad) tells you that you're not cut out for your life's goal in a professional setting. But dang! You don't have to steal a yacht! Come on, Rory.

She straight up fat-shamed a dancer in a newspaper article.

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Do we even need to say more? Do better, dude.

​Her white privilege reaaaaaally jumped out in the later seasons.

Yale got a little hard, and boom! She moved into the pool house at her grandparents' house and joins the DAR. And when Paris shows up after finding out all her parents' money is gone, Rory just sheds a tear for her own misfortune. First Lane, now Paris? This girl really needs to learn how to be a friend.

Her professionalism and overall perspective on work is..............questionable.

WARNER BROS TELEVISION

Remember that white privilege we mentioned? Instead of accepting a job that would pay for her needs and support her, Rory decides she'd rather take a chance on a fellowship at the New York Times. Rory does not receive the fellowship, and returns to the original offer to see if the old job is available. It's not.

​Her career-based self-entitlement in the reboot.

It’s shocking that this woman has had a decade-long career in journalism, and still doesn’t know how it works. Not only does Rory compromise her integrity by sleeping with a source, but she (somehow) believes she’s entitled to a job after writing one article, arrives at a job interview completely unprepared, freaks out when she doesn’t get the job she wants, and for some reason thinks Condé Nast should seek her out for a job? It's delusion at it's finest.

OK — time for the key takeaways. 1) Rory’s questionable internal ethical code of conduct needs some editing and 2) We'll still be watching Gilmore Girls this fall. No matter how insufferable she may be, Rory's life in Stars Hollow still makes for pleasant, wholesome TV — and we need some of that in our lives.

At the end of the day, despite her flaws, Rory does care deeply for her Stars Hollow community. She’s always willing to lend a helping hand when needed, or listen to the many fantastical ideas of Kirk and tirades of Luke. And for that, she’s still loved by many.

Do you have any hot takes on Rory Gilmore? Let us know in the comments and stay updated on all things pop culture with Brit + Co.

Lead image courtesy of Saeed Adyani/Netflix.

This post has been updated.

Trader Joe's holiday suite is in full swing, and thank goodness. Christmas is already the best holiday around, and it only gets better with all of Trader Joe’s Christmas items! These 16 finds are perfect for topping off your Christmas charcuterie or completing the table for Christmas dinner. The best part is they’re all shoppable for under $10! All your guests will be raving.

Scroll on for this year’s best Trader Joe’s Christmas items to add to your cart!

Sweet Trader Joe's Christmas Items

Trader Joe's

British Shortbread Cookie Collection

This assortment of shortbread cookies would make an excellent Christmas Eve nightcap alongside some hot chocolate. Make it boozy if you're feeling brave!

Trader Joe's

Peppermint Crunch Popcorn

With this find, you get a bit of saltiness among the sweetness, plus the crunch is irresistible.

Trader Joe's

Dark Chocolate Ganache Mini Sheet Cake

If you're celebrating Christmas with a small group, this mini sheet cake is the way to go. It delivers on the perfect portion size, and, of course, all things chocolate.

Trader Joe's

English Fudge Collection

This fun range of English fudge makes the ideal daytime (or post-dinner!) snack for Christmastime indulgence.

Trader Joe's

Dark Chocolate Dipped Candy Cane Marshmallows

Level up this season's hot chocolates with a dash of peppermint from these candy cane-flavored marshmallows. Yummm.

Trader Joe's

Candy Cane Baton Wafer Cookies

Wafer cookies are downright addicting. Make sure to grab a few tins of these on your next TJ's run, because your guests will be totally hooked on 'em.

Trader Joe's

Boozy Bottles

Dark chocolate loaded with cognac liqueur? Sign us up immediately!

Trader Joe's

Dark Chocolate Covered Cherries

As if it couldn't get even more chocolatey, these sophisticated chocolate-covered cherries come to the TJ's forefront. They're super decadent, making them the ultimate addition to your charcuterie spread.

Savory Trader Joe's Christmas Items

Trader Joe's

Elevated Cracker Assortment

Crackers are a must for any dinner party. This trio is a total treat around Christmas.

Trader Joe's

Uncured Bacon Wrapped Scallops

Oh, yeah. These tender scallops wrapped in bacon are not only delicious AF, but easy AF to prepare from frozen. Your next best Christmas appetizer awaits!

Trader Joe's

Double Cream Brie

Baked brie is a non-negotiable on our Christmas dinner menu. Heat this baby up with some honey or jam, then delightfully dip in with your fave TJ's crackers.

Trader Joe's

Dinner Rolls

It goes without saying that dinner rolls are a classic item to include for Christmas dinner. These $3 pull-apart rolls boast the perfect soft interior and impeccable flavor.

Trader Joe's

Savory Squash Pastry Bites

Got some hungry (erm, hangry) guests at your place? Tide their cravings over with these air fryer-friendly savory squash bites.

Trader Joe's

Caramelized Onion Goat's Milk Cheese

The sweetness of goat cheese is instantly complemented with caramelized onion in this $3 find.

Trader Joe's

Crispy Battered Calamari

This appetizer will make it look like you spent way more time on your Christmas appetizer spread than you actually did.

Trader Joe's

Prosciutto-Wrapped Fresh Mozzarella Cheese

It doesn't get better than some cured meat and cheese. These snackable sticks would look adorable on a charcuterie set-up.

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I don't know why it took me so long to discover Vitamin C serums for my acne-prone skin, but now I can't live life without them. They've become the holy grail staples I always stop whatever I'm doing to replace whenever I run out. Why? The benefits of using them are that serious to me. Let's pump the brakes though. What the heck am I even using? Let's dig into my favorite vitamin c serums to add to your vanity ASAP.

The best Vitamin C serums my skin can't get enough of:

Target

Timeless Skin Care Vitamin C and E Ferulic Acid Serum

One of Reddit's skincare threads introduced me to Timeless Skin Care's Vitamin C and E serum, and I haven't looked back since. This gives you a healthy dose of hydration and also works to keep the collagen in your skin from losing its luster. The only thing I'm not a huge fan of is the smell. It's not horrible, but it's noticeable for anyone who has sensitive noses!

Sephora

Kora Organics Kakadu Plum Vitamin C Serum

Kora Organics' Vitamin C serum is a little pricier than the Timeless Skin Care's, but I don't mind making the investment because you don't need to use a lot. A few pumps of this daily will supply your skin with a serum that targets dark spots and dull skin.

Amazon

CeraVe Vitamin C Serum with Hyaluronic Acid

For a fraction of the price, CeraVe's Vitamin C Serum will not only give you the "purest form" of t l-ascorbic acid, but it's also full of hyaluronic acid, ceramides and Vitamin B5. Your skin will brighten over time and won't feel as textured, if that's a concern of yours.

Amazon

Bliss Bright Idea Vitamin C Serum + Tri-Peptide Serum

Bring the spa to your private bathroom with Bliss' Vitamin C and Tri-Peptide serum. Aside from those ingredients, it also has green tea extract in it to protect against anything that tries to mess with your skin's barrier. If it sounds like it packs a healthy punch, it's because it does!

Amazon

Curology Brightening Vitamin C Serum with Azelaic Acid

Give your skin back it's glow with one of the less expensive Vitamin C serums on the market. It has azelaic acid in it to help calm irritated skin, but that's not all. This formula plays well with other skincare products and can be worn under your makeup.

Amazon

La Roche-Posay Vitamin C Serum

If you have sensitive skin, you'll want to use La Roche-Posay's Vitamin C serum. I've tried it before and can say that it targets my problem areas without causing irritation. Featuring two of my favorite ingredients — hyaluronic acid and salicylic acid — it's gentle on skin while being tough on harmful elements.

Sephora

Paula's Choice C16 Super Booster Vitamin C Serum

Finally — a truly fragrance-free serum! They're hard to come by, but Paula's Choice does a great job of making sure our noses won't be offended when we apply this. It tackles dark spots and dull skin, but it also seeps into fine lines to lessen their appearance.

Sephora

Innisfree Green Tea Enzyme Vitamin C Brightening Serum

Don't you just love when skincare products have cute packaging or bottles? Although it's a personal preference of mine, it's not something you have to worry about because it's what inside that counts.

Innisfree's Green Tea Enzyme Vitamin C serum will gentle seep into your skin's pores to flesh out bacteria, leaving you with the smoothest and brightest glow over time.

Sephora

Drunk Elephant C-Luma Hydrating Vitamin C Serum

A serum that promises to give your skin luminosity? It almost sounds like a hoax, but it's not. Drunk Elephant is known for their innovative products so you can trust that your acne-prone skin will happily welcome this in your routine.

Sephora

Dr. Jart+ Brightening Serum with Niacinaminde and Vitamin C

Need as quick of a skin brightening fix as you can get? Try this Vitamin C treatment that works to improve your skin over 7 days. You'll get the best protection and hydration in a shorter amount of time which sounds great IMO.

Sephora

Herbivore Nova 15% Vitamin C + Turmeric Brightening Serum

If you prefer the traditional way of getting the benefits of Vitamin C, let Herbivore be your guide. It has clean and environmentally ingredients — turmeric and arbutin —which are hard to come by in skincare. Together, they work to lessen discoloration and create a balanced texture.

Ulta

Ole Henriksen Serum Hydrating Vitamin C Serum

You can count on Ole Henriksen to provide the most soothing skincare products. The brand's Vitamin C serum has True-C Complex, collagen, aloe juice, and more in it to provide your skin with continuous boosts of hydration throughout the day.

Ulta

Buttah Skin Vitamin C Serum

Buttah Skin knows that dark spots can be bothersome for people who have them so their Vitamin C Serum is geared towards lessening their appearance. The ferulic acid and grapeseed extract will gently coat your skin, slowly working their way into your pores to give you the healthy glow you're looking for.

Ulta

Live Tinted Superbright 15% Vitamin C Serum Stick

A Vitamin C serum stick? Why yes, Live Tinted knows that not everyone loves the feeling of using a stopper to distribute what their skin needs. Though it applies like a balm, it quickly turns into a serum smooths fine lines.

Ulta

Bubble Day Dream Vitamin C + Niacinamide Serum

No matter your skin type, you can count on Bubble's Vitamin C and niacinamide serum to give you everything your skin needs without spending a fortune. Perhaps the best part about this formula is that it doesn't have an artificial color.

Ulta

Beekman 1802 Golden Booster Amla Berry Vitamin C Serum

Beekman 1802's Golden Booster serum is full of amla berry because it has even more beneficial properties than other fruits. Harmful environmental factors won't be able to beat it nor will they continue to make your skin go haywire.

Ulta

SUNDAY RILEY C.E.O. 15% Vitamin C Brightening Serum

If you don't mind making an investment, Sunday Riley has one of the BEST Vitamin C serums. It's as hydrating as you imagine and helps to reduce your skin's sensitivity levels. On reviewer said it gave them "bright, healthy skin" — exactly what we're looking for here! Plus, your pores will get smaller with each use.

Need more skincare recommendations? Stop by our Amazon Storefront for more goodies!

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