Sephora Is Celebrating Its 20th Anniversary With a Game-Changing 2-Day Beauty Event

For the last 20 years, we’ve been entering Sephora’s hallowed doors to stock up on our favorite products, get makeup tips, and share insider know-how. Now, in celebration of its big two-decade anniversary, the retailer is inviting us all to experience SEPHORiA — an immersive two-day event catered to the beauty lovers among us.

On October 20 and 21, The Majestic Downtown in LA will play host to guests as they venture into interactive rooms featuring more than 50 of its most-loved brands for its House of Beauty theme.

As Deborah Yeh, the senior vice-president of marketing and brand said in a press release, “At the heart of it, SEPHORiA sets out to celebrate the often indescribable euphoria you get from playing in the vast world of beauty — from discovering game-changing products or trying out a new look to engaging with digital technology that takes personalization to a whole new level.”

From the sounds of things, you’ll be able to play with thousands of products, each one presented in a whole new way. “We’ve drawn from our deep understanding of the kinds of physical and digital beauty experiences clients love from Sephora, and set out to create the ultimate event that fuses fun, education and inspiration, and gives our community a place where they can live out all of their beauty fantasies,” Yeh explained.

Sephora has already begun ramping up its promotion, teasing event details on its social media, and you can expect plenty more to come, with beauty influencers jumping on board to help spread the word — and share their hacks with guests at the event. Chrissy Teigen, Jen Atkin, Kandee Johnson, and Vicky Tsai are just a few of the household names you can look forward to swooning over at the event’s Masterclass Theater, just keep in mind that Gold Key Holders will be given first priority to watch them speak.

Speaking of gold keys, tickets, which will be available in different tiers, will be up for grabs on July 21 on SEPHORiA.com, with special advance ticket options for Sephora Beauty Insider Rouge and VIB Loyalty members. If you want to go, you’re looking at anywhere from $99 to $449 per session. But, you best believe, with that hefty price tag comes a whole lot of covetable swag.

This post was originally published on June 4th, 2018.

Will you be attending Sephora’s massive beauty event? Roll call over @BritandCo.

(Photos via Sephora + Charley Gallay/Getty)

I've struggled with flat, lifeless hair my entire life. It gets greasy super easily (especially since I play with it so often. Oops!), and even on the days I spend an hour curling it, any ounce of humidity or rain sends it back to its natural, stick-straight state. But when I brought this up to the Brit + Co team while describing my dream short hairstyle, they showed me the one product I'd never tried before: texturizing spray! Since adding this hack to my routine, my hair has completely changed — and my confidence has skyrocketed. Here are some common FAQ's about texturizing sprays, and the best texture sprays to try the next time your thin hair needs some extra oomph!

What does a texturizing spray do?

Elina Sazonova/Pexels

A texture spray offers texture, hold, and volume to flat or thin hair. We'd recommend saving it as the last step in your hair routine (after you've dried it or applied heat). Just hold it about a foot away from your hair and spray it directly into your strands! You can apply it normally, or flip your head upside down for even more volume, and I like to run my fingers through my hair afterwards.

What is the difference between texture spray and hairspray?

neomi drewel/Pexels

Hairspray has always been used to hold hairstyles (and flyaways) in place for a perfect, shiny finished look. Texture spray is a little more flexible and gritty. And sometimes you strike gold by finding a texturizing hair spray!

Is texturizing spray the same as volumizing spray?

Luis Quintero/Pexels

Yes, volumizing spray and texturizing spray can be used interchangeably.

Kristin Ess Hair Dry Finish Working Texture Spray

Amazon

This texturizing spray has totally transformed my hair. I just add a little bit to the middle and ends of my hair in the morning, run my fingers through it, and I'm good to go! It gives my hair shape and hold it's literally never had before.

Kenra Platinum Dry Texture Spray 6

Amazon

This texturizing spray both gives your hair volume and soaks up oil and impurities. The best part is that it's lightweight so your hair will feel as well as look effortless.

amika Rising Star Volumizing Finishing Spray

Sephora

Not only is this bottle super cute, but this hair product features a clean ingredient list AND is cruelty free. And not only does it offer volume, but it protects your hair from heat too!

SGX NYC The Do-It-All 3-in-1 Dry Texture Spray

Target

Whether you use it in the morning or in between work and happy hour, this spray will refresh your hair no matter what time it is! The citrus, fruit, and warm woods fragrance makes us smile almost as much as the fact SGX never tests on animals.

Not Your Mother's Beach Babe Sea Salt Spray

Amazon

Any beach kid will tell you the best your hair will ever look is right after you come out of the ocean. Recreate some of that magic (and make summer last all year long!) with this sea salt texturizing spray. This trio is on sale for $16!

Drybar Triple Sec 3-in-1 Texturizing Spray

Sephora

Get your own at-home blowout when you use Drybar's texturizing finishing spray on your 'do. It's sulfate-free and works on every single hair type.

VERB Volume Dry Texture Spray

Target

You don't have to worry about dry or crunchy hair with this texturizing spray, thanks to its nourishing pro-vitamin b5 and aloe vera.

CHI Infra Texture Dual Hair Spray

Amazon

If you want a two-in-one hair product, opt for a texture hairspray. This pick promises to give your hair beautiful shine and movement without any of the build up or flakiness you might find with other products. Yes, please!

Bumble and bumble Thickening Dryspun Volume Texturizing Spray

Sephora

This spray is great for thin hair AND thinning hair. Its 4-star rating caught my eye (especially since it has almost 2 thousand reviews) as well as the fact it'll instantly give your hair 40 percent more volume!

Living Proof Full Dry Volume Texture Spray

Target

One of the frustrating parts of having straight, thin hair is how easily clips, ponytail holders, and ribbons slide out. But with a nice dose of texture spray, that problem goes away!

ColorWow Texturizing Spray

Amazon

Not only does this product provide your hair with sexy texture, but it also doesn't cloud your hair color, meaning your style can be as vibrant as it deserves!

Tag us with your favorite texturizing sprays on Instagram and check out 5 Ways To Reverse And Prevent Hair Thinning, According To Experts.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Cora Pursley/Dupe

It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Summer brings a level of heat and humidity that can make our beautiful tresses very sad girls, but we've found 13 top-rated Sephora hair products to combat all that. Since you're going to be busy narrowing down friend date ideas to drop in your group chat and traveling to your next summer vacation destination, you likely don't have time to pinpoint what your hair is begging you for. Whether you're struggling with buildup on our scalps and frizziness that wants to ruin our Instagram pics, there's something here for you.


Top-Rated Shampoos At Sephora

Sephora

Shaz & Kiks Back To Your Roots Scalp + Hair Prewash

Some hair textures — like curly hair — require a little more love before shampooing and conditioning occurs. A good prewash not only helps minimize damage, but it can also tackle dryness.

You'll find over 35 nutrients in this prewash that helps nourish your curls while giving your scalp extra TLC.

Sephora

K18 Biomimetic Hairscience Damage Shield PH Protective Shampoo

There's a reason why this protective shampoo has over 30,000 likes on Sephora. It's a certified clean product that's good for controlling frizz, treating hair that's been dyed, and it helps bring back your hairs beautiful luster. It's also optimized to restore your hair's natural pH balance — nice!

Sephora

Living Proof Perfect Hair Day Advanced Clean Dry Shampoo

Busy schedules don't always make room for elaborate wash day routines, but there are a ton of dry shampoos that'll fill in the gaps until you have more time on your hands.

One of the best products you can keep in your bag is Living Proof's Advanced Clean Dry Shampoo! It helps combat your oily scalp, and it's made without silicones and sulfates SLS & SLES.

Sephora

BREAD Beauty Supply Clear-Wash Clarifying Detox Shampoo

We've all experienced oil, sweat, and product buildup on our scalps which have probably made for some irritating itchiness... That's why BREAD Beauty Supply's Clear-Wash Clarifying Detox Shampoo will become your new line of defense against them! One of the things we love is that it's fragrance-free for anyone who doesn't want to smell roses or coconut when washing their hair.

P.S. It's made for all hair types!

Sephora

OUAI Fine Hair Shampoo

If you have fine hair, it's easy to feel like there aren't many products you can use. But, things are way different now!

Ouai is already know for having some of the top-rated Sephora hair products out there so we just had to include this shampoo. It's great for volumizing your hair while combatting damage. It's also cruelty-free, so you can trust that you're using a product that was made specifically for humans.

Top-Rated Conditioners At Sephora

Sephora

dae Mirage Mist Leave-In Conditioner

Depending on your hair's needs, you may not need a heavy conditioner. Thankfully, dae's Mirage Mist Leave-In Conditioner is weightless and protects against heat. Also, we're pretty sure it can be used as a mild detangler while you're at it!

Sephora

CROWN The Ritual Conditioner

What's vegan and made without sulfates? CROWN's The Ritual Conditioner! It's going to give your hair all the moisture it needs, creating soft hair that's super hydrated and a lot healthier looking.

Sephora

Briogeo Don't Despair, Repair Super Moisture Conditioner

Do like this conditioner suggests and don't despair if your hair is a little dry or damaged. It happens to the best of us!

There's no harsh sulfates, silicones, or parabens in it — just beneficial ingredients that'll gently coax your hair back to life.

Top-Rated Hair Masks At Sephora

Sephora

Amika Soulfood Nourishing Mask

No one's hair routine is complete without a hydrating hair mask. This nourishing mask will not only deep condition your hair, but it'll repair any damaged hair because of ingredients like jojoba seed oil and sea buckthorn.

Sephora

Gisou Honey Infused Hair Mask

Split ends and breakage can't compete with this honey infused hair mask. With ingredients like Mirasalehi Honey, Hydrolyzed Wheat Protein, and Provitamin B, this is one of the Sephora hair products that's oh-so-hydrating, strengthening and restoring.

More Top-Rated Sephora Hair Products

sephora

Olaplex No. 7 Bonding Hair Oil

Hair oils don't have to weigh your hair down, and Olaplex's No. 7 Bonding Hair Oil knows that. It gives you optimal shine while minimizing the breakage you're experiencing, and even keeps those pesky, frizzy flyaways in place.

Sephora

PATTERN Palo Santo Curl Mousse for Curls & Coils

Want pillow soft hair that's full of volume and defines your gorgeous curls? Get your hands on PATTERN'S Palo Santo Curl Mousse! It's full of Marshmallow Root and Castor Oil that adds all the softness as well as shine back into your hair, making it easy to style.

Sephora

CurlSmith Flawless Finish Curl-Enhancing Hairspray

We never knew a top-rated curl-enhancing hairspray exists until we came across CurlSmith's Flawless Finish spray. It does everything that finishing hairsprays normally do, but it provides a hold like no other and makes curls POP (hi, Polymer Blend).

You won't have to worry about your curls getting stiff or sticky either.

Looking for more beauty recs? Be sure to check out our storefront!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Shaz & Kiks

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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