10 New Serums to Solve Any Skin Concern

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

Lush Sticky Dates Shower Gel

This shower gel from Lush is undeniably sweet-smelling. I think it smells like straight-up dessert – I had to fight off the intrusive thoughts to eat it when I was in the store checking it out (don't judge, okay?). It lathers up luxuriously, and always feels nourishing and hydrating on my skin. It's formulated with organic date syrup, sandalwood oil, and orange juice to properly cleanse off your bod. I already know I'm going to buy a bigger bottle once my sample size one runs out!

Promising review: "The scent of this body wash is sooo mouthwatering. I love the light lather and the soft scent left on the skin after rinsing off. Definitely worth the hype!"

Saltair Seascape Serum Body Wash

You won't be able to stop sniffing this heavenly body wash. It smells spot-on to a dreamy island getaway! I love this formula in particular because it's crafted with hyaluronic acid, which helps add even more moisture to the skin. Extra points to this body wash since the bottle's so cute!

Promising review: "Oh man. Boy do I love this scent. Reminds of the fresh smell of the sea when I visit the Carribbean Islands. Im just in a trance when I'm in the shower."

OUAI St. Barts Body Cleanser

If there's one thing OUAI absolutely nails, it's their scents. From their hair oil to shampoo, I fall in love with the products over and over again after every use. Their body wash is no exception, especially this one in the scent St. Barts. You get a little bit of every note: floral dragonfruit, orange blossom, and tuberose, plus a nice gourmand dose of and Baltic amber that feels oh-so sophisticated. The formula is made with jojoba oil, which expertly hydrates the skin, deep down. Dreamy!

Promising review: "I’ve been using the OUAI Body Cleanser for a few weeks now, and it has become a staple in my shower routine. The first thing that drew me in was the scent—it’s light, fresh, and lingers subtly on the skin without being overpowering. It makes showering feel like a mini-spa experience."

Nécessaire The Body Wash

For a fancy(ish) body wash that smells downright divine, reach for this one from Nécessaire. It's packed with eucalyptus, which is uber-refreshing for a nice wake up call in the AM! The body wash is boosted with plenty of lipid-rich oils and niacinamide, which can help strengthen the skin's natural barrier.

Promising review: "I have very sensitive skin but I also really like things that smell good! After reading reviews I decided to give this a try. My skin didn’t react to this at all (yay!!) and the smell is great! Super relaxing and perfect for after a long day. The bottle came well packed inside its own box - this was great because it didn’t leak or anything. The bottle is also really big so I think with cleaner ingredients & great smell it’s worth it!"

Olay Cleansing & Firming Body Wash

If you're in love with clean scents, this body wash from Olay delivers. Not only does it smell so fresh and so clean, it's heavy on skincare benefits. The formula includes collagen and a vitamin B3 complex that nourishes for "beautiful, healthy-looking skin."

Promising review: "My new go-to body wash! I so love the smell! I felt so luxurious and soft after each use!"

L'Occitane Cleansing & Softening Shea Shower Oil

Though it's not technically a body wash, this shower oil still lathers up gorgeously to cleanse your skin. Its main ingredients are shea oil and shea butter, which nourish the skin like no other, leaving it as soft as can be. Dry skin-havers will fall in love with this one!

Promising review: "Ten stars. One of my absolute favorite shower indulgences. This smells amazing. A warm, soft musk scent that lingers long after your shower is over. It leaves my skin feeling brand new, so soft and super smooth. I absolutely love going to bed with this scent on my pajamas and even waking up the next day to get dressed and still feeling so soft and smelling pretty. Not a strong scent whatsoever. A very soft, musk like skin scent."

Aesop A Rose by Any Other Name Body Cleanser

You've likely never smelled a body wash like this one before. It combines notes of rose petal, cardamom, and black pepper for a punchy, yet floral-heavy scent. The aroma can come off as super saturated upon first impression, so a little goes a long way.

Promising review: "I love the Aesop products because I have very dry skin and am allergic to perfume soaps. After many trials and errors with other products this was recommended and I love it ! Worth every penny. Wish it also came in travel size because the hotel soap bars don't measure up."

Dove Shea Butter & Vanilla Pampering Body Wash

Forget all the frills and fancy stuff – sometimes a basic vanilla scent works the best! This gentle body wash is friendly on all skin types and boasts the perfect balance of shea butter and warm vanilla for an uplifting shower experience each time. Your skin will look instantly cleaner, fresher, and more moisturized!

Promising review: "My favorite body wash!! It smells amazing and is so affordable. The scent really lingers."

Method Pure Peace Body Wash

If I had to compare this body wash to anything, it'd be Glossier's signature Glossier You perfume. It smells sooo good. The mix of floral peony and pungent pink salt just work together so well! The clean formula is gentle on the skin and always leaves it feeling noticeably soft and moisturized.

Promising review: "One of the standout aspects of this body wash is its formula. It’s paraben- and phthalate-free, which is reassuring for those with sensitive skin or anyone conscious about the ingredients in their skincare products. The wash lathers well, providing a luxurious feel while gently cleansing without stripping the skin of its natural moisture. My skin felt clean and hydrated after use, which is a big plus."

1. Black & White Farmhouse

What to do instead: Over the past decade, this stark look dominated bathrooms, but it’s time to bring in some warmth and personality. The latest bathroom trends focus on natural materials like wood, stone, and linen, paired with earthy tones such as rich browns, deep greens, and soft rosy hues to create a cozy, inviting space. If you’re still drawn to the modern farmhouse aesthetic, give it a fresh update by incorporating vintage art and unfinished brass accents — subtle nods to the past with a modern, elevated twist.

2. Frameless Mirrors

What to do instead: Framed mirrors add character and tie into your bathroom's aesthetic. Organic oval shapes, art deco-inspired curves, and frames made from materials like wood and brass, even blending the frame color into the wall's paint color, are becoming popular choices.

3. Carrara White Marble

What to do instead: This overdone material can look overly sterile, especially when it takes over a bathroom like this one. Instead, add earthy elements like artisanal zellige-style tiles from places like Zia Tile and Fireclay Tile, as well as unique marbles in jewel tones like red jasper.

4. Ornate Fixtures

What to do instead: An antique piece or two can add character and charm to a bathroom. This space feels overwhelmed by too many vintage elements and lacks sophistication. Instead, opt for clean-lined fixtures in matte black or brushed brass, pair them with natural stone countertops, and select a mirror and lighting with a more refined, architectural design.

5. Jacuzzi Tubs (And This Glass Block Window)

What to do instead: Freestanding tubs or spacious showers with a steam feature offer a more elegant and modern alternative to bulky jacuzzi tubs, which not only hog space but are also notoriously difficult to clean. The glass block window dates the bathroom's design even more. For a fresher, more open feel, enjoy the view and bring in natural light with a clear glass window if privacy isn’t a concern.

6. Tile Explosion

What to do instead: Give your bathroom a breather with some bare walls for a modern look. Combine tiles you love with painted walls, wood paneling, or textured finishes, and use them strategically, like in the shower or as a backsplash.

7. Vessel Sinks

What to do instead: Vessel sinks are leaving the trend sphere in 2025. (I'm also not a fan of pedestal sinks). Instead, opt for integrated sinks in stone or concrete for a seamless look, or choose under-mount sinks with a quartz or earth-toned marble countertop.

8. Generic Overhead Lighting

What to do instead: The classic "boob lights" and generic ceiling mounts often seen in rentals are overstaying their welcome. Instead, elevate your space with softer, layered lighting or modern sconces that provide a warm, flattering glow.

9. Traditional Bath Mats

What to do instead: Washable rugs made from natural wool or cotton are emerging as decor statement in bathrooms, offering unique colors and eye-catching prints. If you're partial to a traditional bathmat, consider keeping it tucked away until you need it, rather than displaying it, to keep your bath from feeling outdated.

10. White Subway Tile

What to do instead: White subway tile in traditional brick or herringbone patterns are on their way out. They're overdone and a bit sterile. Shades like sage green, dusty pink, warm clay, or earthy tones can make the space feel more welcoming.

11. Faux Wood Tile

What to do instead: Anything pretending to be what it's not is out for 2025. Faux wood tile or vinyl can make your home look cheap and outdated. Instead, choose natural stones, porcelain, and cement tiles, or go for an actual wood flooring that is protected for moisture.

12. Overly Themed

What to do instead: Avoid being too gimmicky in your bathroom decor with a theme like beach, western, or industrial. Draw inspiration from nature, use organic materials like natural stone, and incorporate greenery with potted plants. Here's inspiration for a coastal home if you're into the beach vibes!