The 8 Best Gentle Shampoos To Use For Sensitive Scalps

gentle shampoos for sensitive scalps

I often struggle with an irritated scalp, eczema, or dryness, so I need to make sure I'm using shampoos that will help target those problems rather than make them worse. This normally means shopping for shampoos with ingredients like oat milk, rosemary oil, aloe, or honey, all of which target any of my sensitive-scalp worries. These ingredients help to nourish my scalp, get rid of any dandruff or irritation, and make sure my hair grows even stronger. After years of trial and error, I thought I'd share some of my personal faves that will take care of all your sensitive-scalp woes!

Prose

Prose Custom Shampoo

What better way to add gentle shampoo to your routine than use one that's made specific for your hair and its needs? This customized formula is created just for you after you take a quiz on your hair texture/type. In no time, you'll have personalized shampoo to fit all of your needs. I love this brand!

Amazon

Pure Nature Argan Oil Shampoo

This shampoo is great because of its hydrating, argan oil formula. Argan oil will be incredibly soothing and offer a gentle cleanse, which is just what we're looking for. This one is actually $7 off at the moment so run to grab this while you can! The gentle cleanse will be amazing for anyone with a dry scalp or sensitive skin.

Amazon

Kitsch Rice Water Shampoo

This vegan shampoo bar is definitely a winner for its rice water and pH balanced formula! I've used this one for years. It's super delicate, and meant to be mixed with water for an almost water-like feel. It's light, simple, and has rice water so it's also great for hair-growth! I love to see that included in shampoo.

Amazon

Bumble and Bumble Gentle Shampoo

With a 4.5 star rating on Amazon, based on over 740 reviews, you know this product is good! The Gentle Shampoo from Bumble and Bumble is made to hydrate your hair and scalp, but it also adds a shine to your hair thanks to the avocado oil. This creamy shampoo will have your locks looking luscious in no time!

Amazon

Kristin Ess Shampoo

This gentle shampoo is for all my ladies with colored hair! It's safe for any dyes, as well as any hair types, so it's a fully universal product. It also is really light, which I like for gentler shampoos. The avocado oil and castor oil will be really soothing for your scalp and help to promote hair growth. Dual-purpose product alert!

Amazon

Johnson's Baby Shampoo

Anyone else have sensitive skin?! I have really dry skin, and am often prone to dandruff or eczema, so I like to use baby shampoo to really detox my hair of chemicals or harsher ingredients/perfumes that may be in a lot of other products. I promise you, your hair will thank you later for it! Give it a try if you haven't before.

Amazon

Mielle Organic Shampoo

Considering this pick has over 20,000 reviews and is only $9, I'd consider it a pretty note-worthy product! This organic shampoo will be gentle on your scalp, but also help strengthen any thin or frayed areas in your hair. Grab this one if you're looking for shampoo on a budget! I love a good bargain product, and this one's a must-try.

Amazon

Briogeo Be Kind Shampoo

I seriously love this brand for their sensitive products. This one has oat milk so it's powerful but gentle, and it's really soothing for your scalp. Plus, it also has aloe which will be gentle in cleansing your hair as well! This brand & product are A+ for me!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead image via Cora Pursley/Dupe Photos

If you're playing Santa this holiday season, you'll want to pay extra attention to Targetbecause they've got so many goodies for every budget. From what we've seen, you can find a gift in just about any category, ranging from tech to beauty and wellness. Between us, some of our editorial team already has some good gets from this list in their carts — the gifts are that good. So whether you're shopping for Christmas, Hanukkah, birthdays, or just because, I've rounded up plenty of options for you!

Scroll down for 22 great gift ideas from Target!

The Best Gifts For Your Beauty-Obsessed Bestie

Target

SLF LED Face Mask

Soon your beauty-obsessed bestie will be able to say she has an LED face mask in her possession thanks to this version that's only $100 at Target! So far it has 8 5-star ratings which means it's going to give you the same benefits as a pricier one. What benefits, you ask?

The 7 different light therapy colors target everything from circulatory to scarring issues over time, leaving one's face refreshed each time it's used. It also makes sure your skincare goodies do their job more effectively.

P.S. It comes with a rechargeable USB and accompanying bag so it can be easily stored when not in use.

Target

Osea Bestsellers For Face & Body Kit

Beauty sets are ever popular this year because they truly make for the best gift ideas! With Osea's bestseller's kit, you can surprise the beauty lover in your life with products designed for their face and body. From the cleanser to the hydrating body oil, someone may fall in love with Osea and look for ways to incorporate more products into their daily routine!

Target

Cantu Sleigh All Day Holiday Gift Set

Give your sister or bestie the gift of slaying the holidays and new year with this cute set! It includes the following:

  • Cantu Extra Hold Stay Gel
  • Cantu Edges Styler
  • Cantu Coconut Curling Cream
  • Eylure Luxe Marquise False Eyelashes
  • Elegant Touch Press On Nails in Cocoa Crush
Their Christmas hairstyle and nails will be on point if you decide they need this before December 25.

Target

Rael Blemish Essentials Care Gift Sets

Pimples won't be able to crush anyone's holiday plans thanks to this blemish kit. It has 54 pimple patches and two amazing tea tree face masks for anyone who doesn't have time for beauty setbacks. From spot covers to overnight treatments, there's something that tackles breakouts in a cinch!

The Best Gifts For Whoever's Booked & Busy

Threshold Wood Lidded Glass Wellness Calm Candle

An at-home spa day always requires things that will help set the tone. One of the best ways you can help that booked and busy person in your life is to gift them with a candle that smells like lavender & sage. Both are known to invoke a sense of calm which is often needed for the person who's always on the go.

Target

Oura Ring 4

Forget the beloved Apple Watch and surprise your sister or bestie with the Oura Ring 4! It has Smart Sensing that'll provide insights about their health in ways they'd never expect. With 30 biometrics, sleep, activity, stress, and heart health trends will be recorded in real time. Though it looks bulky, it have a comfortable fit for daily wear and can be used with apps like Apple Health, Flo, and more.

Target

Therabody Theragun Relief

Our affiliate writer Meredith Holser gave her honest reviews about the Theragun before so we can vouch for how well it works. If you know someone who does physical labor or complains of intense neck or shoulder pain from sitting at a desk for 8 hours a day, you need to surprise them with this. It's an investment that'll provide them with the relief they're looking for because chronic pain can lead to more stress!

It comes with:

  • 3 massage attachments
  • Standard Ball
  • Dampener
  • Thumb
  • USB-C charging cable

Target

Sharper Image Portable Sauna

Forget booking another spa day and opt for something that'll always be in reach for the person who needs an intense sweat session. Its spacious design will allow the user to fit comfortably inside and receive the steam treatment of their dreams.

if you've ever been to a sauna then you know how amazing your body feels afterwards, plus it promotes a good night's sleep that rivals the benefits of sleepmaxxing!

Target

Green Inspired Guided Journal Softcover Sewn Today with Intention

Once that person's done pampering themselves, they'll love reaching for this intentional journal that helps them practice reflective self-care. Filled with different journal prompts that encourage practicing gratitude, it's the perfect gift for the person whose mind can't stop filtering from one task to the next.

The Best Target Gifts For The Book Lover In Your Life

Target

WITHit Quad Light LED Reading Light

This is for the book lover who won't stop straining their eyes to read at night when they're supposed to be sleeping. This LED reading light is secure enough to attach to any book and makes it easier to see the words on the page thanks to its 4-level brightness design.

Target

Threshold 2 Pack Marble and Wood Bookend Set

Has your bestie been raving nonstop about bookends to hold her books together? Look no further than this gift idea from Target.

Target

Brightroom Bamboo Bathtub Caddy

And if they insist on reading books while taking a bath, help them keep their latest read dry wit this bathtub caddy.

Target

DesignWorks Inc Book Lovers Journal

If 2025 is the year your bestie has declared she's going to track her reading habits, she needs a cute and compact book journal to help her do it. She can even write her own reviews of everything she's read — for better or worse!

Target

City Creek Prints

For the fun of it, gift your bestie with this canvas tote print and watch their eyes light up.

The Best Gifts For Anyone Obsessed With #FoodTok

Target

Gatherings

We all know that one person who can't stay away from #FoodTok and we get it. Help them start recreating meals in the comfort of the home with this casual-fancy cookbook.

Target

Half Baked Harvest Super Simple by Tieghan Gerard

We love Tieghan Gerard's recipes that she shares on her Half Baked Harvest site because they're flavorful and simple to make! She's got everything from cocktails to holiday-themed desserts that make our mouths water every time we see them.

Surprise the foodie in your life with her Super Simple cookbook in case they're on the hunt for quick and easy meals that'll happily fill their bellies.

Target

Hot Ones Hot Sauce Trio Pack

There's at least one person you know who's seen every episode of Hot Ones by now so we think you should surprise t hem with this hot sauce kit. They'll get to taste the mildest and hottest of flavors which may produce similar hilarious results as seen on the show!

Target

Figmint 7.5qt Enamel Dutch Oven in Blue

Target gift ideas often include a range of things - like this Dutch oven. Needless to say, it's mandatory for the cook in your life to have one.

Target

Hearth & Hand With Magnolia French Press Coffee Maker

Is there someone in your inner circle that won't stop chatting about French press coffee? It's a great idea for anyone who doesn't want to rely on a machine to brew their cup of coffee.

Target

Polder Twist Digital Kitchen Timer with Extra Large Black Display

I know it's seems lazy but a digital kitchen timer simplifies the cooking process.

Target

Ninja Luxe Café 3-in-1 Espresso, Coffee, and Cold Brew

But, you can splurge and surprise them with this Ninja Espresso machine! It has all the bells and whistles that'll make anyone feel like they've been working evening shifts at Starbucks. We can't get enough of the coffee bean grinder and attached milk frothing option that gives us the warmest or coldest foam we've ever tasted!

Target

Threshold 4pk Coupe Ribbed Glass Set

We already know your bestie needs the perfect glassware set for your upcoming Christmas gathering so why not gift her with this fancy set? You'll love looking at your peppermint cocktail recipes floating in these pretty glasses.

Which Target gift ideas are you adding to your Christmas list? Share with us below and subscribe to our newsletter for more holiday inspo!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

If there's one thing I'd wish for all of us, it's that we can get to the end of our lives with no regrets. That sounds like a platitude, but I mean it!! The sentiment can range from traveling to different countries to mending a friendship we thought was over to finally checking off a major bucket list item. And after 28 years, Tom Cruise's Ethan Hunt and his friends have no regrets in the Mission: Impossible – The Final Reckoning trailer.

"You've always been on the right side," Ving Rhames' Luther tells Ethan. "I have no regrets and neither should you." And for the Top Gun actor (who's famous for doing his own stunts), apparently that includes scuba diving and hanging off a plane after he drove a motorcycle off a cliff in Mission: Impossible – Dead Reckoning. No biggie. Here's everything you need to know about Mission Impossible 8, coming to theaters in 2025.

Keep reading for the latest news on Tom Cruise's Mission: Impossible — The Final Reckoning

  • Mission Impossible — The Final Reckoning hits theaters in 2025.
  • The movie stars Tom Cruise as Ethan Hunt, and Tom can be seen scuba diving and hanging off a plane in the trailer footage.
  • The cast also includes Simon Pegg, Ving Rhames, Hayley Atwell, Vanessa Kirby, and Pom Klementieff.

What is Mission: Impossible — The Final Reckoning about?

Mission: Impossible — The Final Reckoning Plot

Mission: Impossible 8 picks up after Dead Reckoning, and after Ethan Hunt learns an AI program called The Entity is at risk of falling into the wrong hands. Having survived endless attempts to end his life (including a dangerous train crash with Hayley Atwell's Grace (whose real name we still don't know, FYI), Ethan now has to find The Entity in an old Russian submarine before Gabriel (Esai Morales) can get to it first.

And there's one Easter egg in this trailer you might have missed — did you catch that Ethan's wearing the same outfit Tom Cruise wore for the Olympic closing ceremony??

When is Mission Impossible 8 coming out?

Mission: Impossible — The Final Reckoning Release Date

Mission: Impossible — The Final Reckoning hits theaters on May 23, 2025.

Who's in the cast?

Paramount Pictures

Mission: Impossible — The Final Reckoning Cast

Tom Cruise is joined by Simon Pegg, Ving Rhames, Hayley Atwell, Vanessa Kirby, Pom Klementieff, Shea Whigham, Henry Czerny, Greg Tarzan Davis, Mariela Garriga, Indira Varma, Hannah Waddingham, Janet McTeer, Holt McCallany, Katy O’Brian, Nick Offerman, and Tramell Tillman.

Will The Final Reckoning be the last movie?

Yes, Mission: Impossible — The Final Reckoning is the last Mission: Impossible movie — for now ;).

Check out the other new 2025 movies you won't want to miss next year!

Acne-prone skin can be as moody as it is sensitive, and finding makeup that doesn't clog your pores can feel maddening. Luckily for us, some finely skilled Reddit users know how to weed through the BS and find just about anything you might need — including the best foundation for acne-prone skin. While other foundations seem to send out a bat signal to inflammation and breakouts, trust me when I say these won't.

Seriously, so many people had the best recommendations, from weightless to full coverage options. Still, it's important to note that not every option will work for everyone. If you want to best understand what foundation fits your skin best, this Master Esthetician (hi, Theonlytruesavage!) commented, "Only an isolated test of that one product can really tell you what works. And I mean 1 isolated product." They suggest trying a single foundation and changing "nothing else in your routine for 30 days at a minimum."

So, if you're looking to make a change and finally find the best foundation for acne-prone skin, look no further! From drugstore to more luxury options, here's what you should try, per our BFFs at Reddit.

Sephora

Tower 28 Broad Speactrum SPF 30 Tinted Sunscreen Foundation

As a huge Tower 28fan, I'm actually surprised I haven't tried this tinted SPF yet. But, after seeing how much the Reddit community loves it, I have complete confidence that it's safe for acne-prone skin. Some important things to note about this fan-favorite are that it's:

  • Fragrance-free
  • Non-Comedogenic
  • Marked safe for people who have acne
  • Has natural coverage and light finish

You're essentially getting a lightweight foundation that offers protection from the sun with ingredients like non-nano zinc oxide, prickly pear extract, and white sage extract.

Sephora

Rare Beauty Liquid Touch Weightless Foundation

This community-loved on Sephora — and Reddit — may be the best foundation for acne-prone skin because of it's weightless formula. Also, the botanical blend of lotus, gardenia, and water lily ingredients treat the skin from the inside out. Other important things to note are that this foundation:

  • Offers medium coverage
  • Has a natural finish
  • Is great for oily, combination, and normal skin

Sephora

Pat McGrath Labs Skin Fetish Sublime Perfection Foundation

Here's another weightless foundation you can pick up at Sephora. The formula is a little thinner than most because of it's "serum-like" finish, but that's nothing to be scared of! It has Vita-Serum Complex as well as Diamond Core Powder Technology in it — two things that not only champion hydration, but also creates a "burring, illuminated effect."

Sephora

Nars Soft Matte Complete Foundation

This foundation is for my full-coverage girlies who want to get a glam look that doesn't irritate their skin. This option from Nars got SO many shoutouts on Reddit — probably because it doesn't have things like parabens, formaldehydes, formaldehyde-releasing agents, phthalates, or mineral oil in it, making it an optimal choice. The bio hyaluronic acid, micro-algae extract, and anti-oxidation complex make me want to give it a chance this weekend!

Sephora

Hourglass Ambient Soft Glow Foundation

Weightless foundations can be long-wearing, too — just look at the beloved Hourglass Ambient Soft Glow Foundation. It features light-diffusing pigments, blurring spheres, and more antioxidants that work overtime to keep your skin healthy. If you're still on the fence about trying it, a Sephora survey indicates 87% of people who tried it feels like it "gives a soft-focus finish." Yes please!

Sephora

Lancôme Teint Idole Ultra Wear Foundation

This full-coverage foundation for acne-prone skin is going to keep things matte when you wear it. Apparently the formula was changed so that it became breathable and healthier due to not having any mineral oil in it. This option is:

  • Fragrance-free
  • Long-wearing
  • Matte

Plus, this contains hyaluronic acid — always a plus to get that sweet, sweet serum love!

Sephora

Charlotte Tilbury Hollywood Flawless Filter Foundation

Out of all the foundations we've listed, none of them have claimed to be a "complexion booster" like Charlotte Tilbury's formula. Truthfully it's all in the name — with milled powders and porcelain flower extract, you'll appreciate the glow this foundation adds to your skin.

If you need more beauty recs, follow our Amazon Storefront for everything we love to keep stocked.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Your sister deserves the world — you know it, I know it, and she definitely knows it. But what do you give someone who deserves the world when there's so much to sift through? If finding the perfect gift for your sister feels like a herculean feat, join the club! I've got an older sister whose priorities have shifted after getting married and having kids, so I'm always on the hunt for the best present to get her. Fortunately, I've found all the best gifts for her that she'll actually use — and I'm ready to share them with you, too!

From the best of beauty finds to some self-care goodness, these top-notch gifts were carefully considered because this little sister knows Christmas is better when your sibling keeps you in mind!

The Best Beauty Gifts

Sephora

T3 Aire 360 Ceramic Air Styler Blowout Kit

Your sister's wash day routine won't be the same once you introduce her to this blowout kit. Before I got boho braids, I decided to use it to dry my natural hair and it literally cut my blowdrying time in half! I have thick coils so it usually takes a while for me to gently stretch my hair without damaging it, but not anymore!

This kit includes:

  • Aire 360 Base
  • 2 Curling Attachments (Left and Right)
  • Oval Brush Attachment
  • SoftAire® Drying Concentrator
  • Storage Tote

I personally love the drying concentrator and the oval brush attachment because they give me the softest blowout I've ever had!

Calista Tools

Calista Tools The Classic Volume Duo

If your sister already has the perfect curling iron and blow dryer, you can still gift her something that boosts her hair. Calista Tools' Classic Volume Duo includes a pro heated round brush and the embellish flex spray to create the same look she'd get with the T3 Aire 360 Ceramic Air Styler Blowout Kitfor a fraction of the price.

Kora Organics

Kora Organics Turmeric Brightening Trio

Give your sister the gift of powerful antioxidants in skincare form this year! Kora Organics has so many products that boosts skin's glow — trust me — so this brightening trio is a great place to start for anyone.

The set includes:

  • Turmeric Glow Foaming Cleanser: It's pH-friendly and works to clean skin without stripping it of moisture. Your sister will appreciate the Turmeric, Noni, Aloe and natural sugar complex that effortlessly works together.
  • Turmeric Brightening & Exfoliating Mask: Your sister can use this daily because it'll gently smooth and detoxify her skin.
  • Turmeric Glow Moisturizer: Your sister's skin will crave the benefits of this moisturizer because it'll add a healthy glow to her skin while making it a little tougher. External impurities don't stand a chance!

EADEM LLC

EADEM The Even Skin Set

Has your sister been complaining about her stubborn dark spots? She'll love if you surprise her with EADEM's Even Skin Set! She'll get the following:

  • Dew Dream: A yummy cleansing balm that removes all makeup and other icky things from skin
  • Cashmere Peel: A gentle exfoliant that specifically targets dark spots
  • Milk Marvel: A creamy serum especially created for BIPOC skin that struggles with dark spots
  • Cloud Cushion: A ultra hydrating moisturizer that 'cushions' skin

Fur

Fur Full Frontal Set

Has your sister been looking for the perfect bikini waxafter-care? Tell her to get intimate with Fur's Full Frontal Set! It's dedicated to providing the softest skin that doesn't suffer from inflammation and ingrown hairs which sounds like my kind of party. All products have been gynecologically tested, so they're 100% safe!

The set includes:

  • Fur Oil
  • Ingrown Concentrate
  • Stubble Cream

Supergoop!

Supergoop! Endless Glow SPF Set

Don't tell me it's 2024 and your sister still hasn't found a sunscreen she loves. *Sigh* Okay, lean in closer so I can hold your hand while I talk about the Supergoop! Endless Glow SPF Set. Besides being TSA-friendly, this gift will add an extra glow to your sister's visage and I know she'll love that.

She'll get:

  • Glow Screen Sunrise SPF 40
  • Glow Stick SPF 50
  • Soothing Oil

Sephora

Tower 28 Mini Lil Softies Tinted Lip Treatment

I've been wearing Tower 28's 'Ube Vanilla' shade in their Tinted Lip Treatment and I can't get enough. This means your sister deserves to know about this miniature set! Unlike other lip oilsand treatments, this formula isn't sticky whatsoever! It has shea butter, jojoba oil, and lysine in it to provide a super kissable pout.

P.S. I've noticed that my lips are visibly softer and haven't been peeling or cracking as much since I've been wearing this!

Sephora

Beautyblender Power Pocket Puff

Celebrity Makeup Artist Natalie Dresher has nothing but rave reviews about this cute pocket puff! She says, "My absolute favorite tool for on the go mattification (is that a word? Or did I just coin that?). A must have for those going out for special events, it’s compact and fits in the tiniest of purses."

Sephora

LYS Beauty Mini Higher Standard Cream Glow Blush Set

Why commit to just one blush when you can have three? At least that's what I think you'll say to your sister when she opens this cute gift. I love that it's by a black-owned brand, but I'm even more excited that these blushes are vegan. They have kaolin clay, avocado oil, and vitamin E in them which has all the makings of a smooth, hydrating finish.

Sephora

Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow

Dresher says, "One swipe and your eyeshadow is done with these Armani Beauty eye tints. They are user friendly and even the most beginner makeup user can figure out how to apply these! I love shade 67S Sparkle because it looks great on all skin tones making it a universal shade."

Stila Cosmetics

Stila Cosmetics Meet the Icons 4-Piece Set

You think your sister's iconic, right? I sure think my sister is so I''d love to add this to the running list of gifts I'm choosing for her. Everything is, once again, TSA-friendly, so your sister can take everything with her at all times.

She'll love getting:

  • Stay All Day Waterproof Liquid Eye Liner in Intense Black
  • Full-size Huge Extreme Lash Mascara (Jet Black)
  • Full-size Convertible Color Dual Lip & Cheek Cream in Lillium (Nude Pink)
  • Travel-size Shimmer & Glow Liquid Eye Shadow in best-loved shade, Kitten (Shimmering Nude Pink)

Lilac St.

Gold In My Veins Press-On Nails

I've been wearing these press-on nails for the past two weeks because they're the best I've ever worn. I personally think you should gift your glamorous sister these cuties before Christmas because she'll want to have something nice on her nails when she goes to take holiday pictures.

Cult Gaia

Cult Gaia Mast Eau De Parfum

If your sister has been looking for a new fragrance that she and others will love, I'm sure she'll fall in love with Cult Gaia's new scent, 'Mast.' It's a mix of Italian Bergamot and tropical coconut — two blends that make me want to spray on every piece of clothing I have!.

I really love that your sister won't have to fret about parabens, sulfates, BHA, mineral oils or other formaldehydes! I mean, clean beauty is truly the way to go!

Kohl's

Valentino Born In Roma The Gold Eau de Toilette

Not everyone loves wam or musky scents, including your sister. She may enjoy something that smells 'fresh' which is why Valentino's Born In Roma fragrance will work for her. It'll remind her a little of summer, helping to keep some of seasonal depression away.

The Best Self-Care Gifts 

Target

Stanley 40 Oz Quencher Tumbler

Staying hydrated is one of the best ways anyone can boost their wellbeing which is why your busy sister needs a Stanley Tumbler. She can't survive on coffee alone — even if she thinks she can! This tumbler is actually in collaboration with e.l.f. Cosmetics so you know the color payoff and water intake are the best things your sister needs to help power through her day.

Amazon

Allura & Arcia Stress Relief & SelfCare Cards

I'm not going to pretend self-care is easy because there are some days you and your sister aren't going to be in the mood. If it seems like your sister has forgotten how to take care of herself and fan the relaxation fans, surprise her with these stress relief cards. She'll be provided with an activity, it's objectives, and ways to implement it in her daily routine!

Skims

Skims Cozy Knit Unisex Robe

It's time for your sister to have an unparalleled spa day at home. Your only job is to gift her this Cozy Knit Unisex Robe from Skims! Not only is this robe super comfy, but it's also leopard print! I'm telling you now, your sister needs this.

Amazon

Good Molecules Yerba Mate Wake Up Eye Gel

My bias is showing with this gift idea, but I'm sharing it anyway! After a while, everyone needs a good eye product to keep dark circles at bay. If your sister is pulling late nights because she's studying or has to wake up with a newborn, she absolutely needs Good Molecules' Yerba Mate Wake Up Eye Gel. It helps bring much needed life back into the under eye area and even plumps the delicate skin back up.

Amazon

The Sleep Guard Pure Silk Sleep Mask

When your sister's done placing her new eye gel on her eyes, make sure she opens the other gift that contains this Pure Silk Sleep Mask. It'll block out light and make sure her eyes stay protected.

Amazon

BEDELITE Satin Pillowcase

While you're at it, throw in a satin pillowcase for good measure. It's good for reducing frizz and breakage, especially if your sister has naturally curly hair or braids!

Amazon

Lucky Bear Spa Headband And Wristlets Set

Your sister's days of getting her hair and the sleeves of her shirt wet are over because you're absolutely getting her this spa set. I would ask, but I already know this is at the top of your gift idea list for her because you can't get enough of it.

The Best Home & Kitchen Gifts

Target

KitchenAid 5qt 10-Speed Stand Mixer

If your sister is always on cooking or baking duty, save the strength of her arms by investing in a KitchenAid Stand Mixer. She'll lose her mind over the 10 attachments that come with it and the depth of the mixer itself.

P.S. It's by Hearth & Hand Magnolia which may also score you the best sibling award if she loves this brand!

Target

Tabitha Brown 8qt Digital Air Fryer

Wait, an air fryer under $100 exists and it's available at Target? Yes! Tabitha Brown's exclusive collection has so many goodies, but I just know your sister likely doesn't have time to think about making elaborate meals multiple times per week. Ease her mind with this digital fryer that'll let her roast, dehydrate, or even reheat meals!

Your sister will probably brag about her weekly dinners once she starts using this, but she can because "that's her business!"

Ruggable

Ruggable Frances Vintage Teal Blue Rug

If your sister's favorite rug has been dismantled by her pets or kids, she may have mentioned how she's in the market for something that won't show as many stains. Though it's more of a big ticket item, Ruggable's Frances Vintage Teal Blue Rug was made with your sister in mind.

It's one of those rugs that instantly gives a room personality and gets better with time. It's spill-proof, but she can still wash it if she feels like it needs to be refreshed!

Sweet July

Sweet July Alma Throw

It's cozy season so your sister needs a couple of throw blankets to choose from. I actually can't get enough of Sweet July's Alma design because it's so abstract and goes with any design aesthetic. It's also reversible so she can lighten or darken the mood as she sees fit!

Baloo

Baloo Weighted Blanket

I've recently invested in a weighted blanket and I'm not sure what I was doing before. This takes sleepmaxxing to another level so I'm sure your sister will appreciate it! It's sustainably made, but that. doesn't mean it's not washer friendly! She'll enjoy how easy it is to fall asleep and clean one of the best blankets on the market. Again, trust me!

Amazon

Preston Lane The Deluxe 3-Wick Candle

What's a home decor gift without a scented candle? I'm not sure I want to find out so don't make your sister suffer! Gift her the warm and inviting scents of bergamot, fresh lime, Jasmine, tuberose, sandalwood, and cedar. It'll even match her new throw or weighted blanket.

Target

Threshold Medium Faux Wood Table Lamp

I know your sister spends her nights reading a book instead of binge watching new shows sometimes so make sure she has a cute lamp on her bedside table. I personally have this same lamp on my desk and it's so soothing when I'm working in the morning instead of opening my blinds or turning on a bright overhead light.

The Best Motherhood Gifts

Amazon

OWSUMER New Mom Candle

Do I love uplifting moms? Uh, yes! They deserve so much love and tenderness considering all of the things they have to endure. If your sister has recently joined motherhood or is a seasoned mom who's expecting, this candle will bring a smile to her face. I promise you she'll never forget unwrapping it and knowing you're the one who gifted her this!

Amazon

Unboxme Gifts Cloud Socks

Moms are often getting up and down for various reasons, so make sure your sister has something cozy on her feet like these cloud socks. They'll provide a nice barrier between her feet and the carpet or hardwood floors she has to cross to find a snack or break up a little sibling quarrel.

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EverFoams Fuzzy Open-Toe Slippers

If she doesn't care for wearing socks around the house, you can always gift your sister these cute slippers. They're open-toe, making them the fuzzy, breathable footwear she'll love padding around in.

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KeaBabies Pregnancy Journal

I'll never forget when my sister gifted me a pregnancy journal when I was pregnant with my son. I still have it and love reviewing different moments from it. Plus, I always think about how it was such a nice gesture from my sister.

From one former pregnant mama to your eyes and ears, this is something you can give your sister if she's currently expecting. She'll always look at it and remember the moment she unwrapped it.

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MomCozy Breast Therapy Packs

It doesn't matter if your sister is on team breastfeeding or not, her boobs are going to be sore during and after pregnancy — blame it on the hormones. She'll need something soothing in her bra to help combat any aches and pains so please get her these therapy packs.

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Fourth Trimester Mama Affirmation Cards

The fourth trimester aka postpartum can be really tough for some moms. If your sister has recently given birth and is struggling, don't be afraid to let one of her gifts be these affirmation cards. She'll need reminders that she's not only doing a great job, but that she deserves to be patient with herself.

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Got You a Little Something Happy Hour Activity Cards

I so wish I would've discovered these activity cards during my sister's last pregnancy, but all that matters is that they're in my orbit now! In addition to affirmation cards, helping your sister rediscover things she likes post-birth is such a huge way of showing her that you still her as a person outside of motherhood.

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Social media is full of trends that come and go — think loud budgeting or sleepmaxxing — but I have a feeling one may grow legs beyond TikTok or Instagram: the 4B Movement. TBH, it doesn't feel right to call it a 'trend' because its origins are rooted in something much deeper than saying or doing something controversial for likes.

If you're not familiar with this movement and are curious about it, we're going to take a deep dive into where it originated, it's purpose, and why women in the U.S. have started to abide by its principles. To understand the 4B Movement's sustainability and potential benefits, I spoke with Somatic Trauma Therapist and Founder of Freshwater Counseling & Consulting, Blessing Uchendu; Sex and Relationships Coach Leah Carey, host of the Good Girls Talk About Sex podcast; and Senior Statistician and Addictions Researcher at UCLA Nicole Prause

Here's what they had to say!

Scroll To Learn What The 4B Movement Is, How It Started, & What It Means For Women In America

  • The 4B Movement is all about abstaining from relationships with men, from dating to sex.
  • This movement started in South Korea after an atrocious act of gender-based violence.
  • Since the 2024 election, American women are exploring the idea of abstaining from relationships with men as well.
  • Ultimately, the 4B movement could lead to de-centering men from women's lives, eliminating some fears surrounding reproductive health and ultimately improving their mental health overall.

What is the 4B Movement?

According to The Washington Post, this is a "radical Korean feminist movement that swears off men to reclaim a sense of agency." It sounds similar to abstinence, but the trickle down effects are vastly different. Abstinence is taking a step back from anything that usually taps into your pleasure center — and that doesn't always mean sex. However, the 4B Movement is specifically rooted in 'de-centering men' completely.

CBSstates that researchers Jieun Lee and Euisol Jeong wrote a paper for Yonsei University about the movement, and deciphered that the "B" has four meanings:

  1. biyeonae — "refusal of dating men"
  2. bisekseu — "sexual relationships with men"
  3. bihon — "heterosexual marriage"
  4. bichulsan — "childbirth"

How did the 4B movement start?

In 2016, Hankyoreh reported that a man in his 30's chose to stab an unknown young woman in Seoul, Korea. When asked why he committed the crime, he gave this answer: "I did it because women have always ignored me." In response to the random attack, Hong Seong-su, a law professor at Sookmyung Women’s University, share a chilling message that the outlet recounted in the article. "The fact that [Kim] chose ‘some woman’ [as opposed to ‘some person’] as the target for his crime suggests it is not going too far to view this as a crime of hate against women."

This radical moment was an inception point for the movement overall, started in opposition to this gender-based violence, as well as gender-based discrimination as a whole. The Korean Herald noted that factors like pay inequality and a Donald Trump-like president of their own (Yoon Suk-yeol) were driving forces in 4B. Since his election in 2022, Yoon Suk-yeol has "promised to abolish the Ministry of Gender Equality and Family, which has been popular with his anti-feminist base," (via Korean Herald). Between all this and the global sensation of #MeToo, the 4B Movement gained major momentum throughout the last eight years.

The 4B Movement's Lasting Impact In South Korea

According to The Korean Herald, over 150 elementary schools aren't seeing first-graders walk through their doors and it has everything to do with the falling birth rate in South Korea. CNN reports that officials are so concerned, they're willing to do something to combat it. President Yoon Suk Yeol said, "We will mobilize all of the nation’s capabilities to overcome the low birth rate, which can be considered a national emergency."

But, this isn't the first time the birth rate has been addressed. Another CNN article reported that South Korea dished out $200 billion to "boost the population over the past 16 years." Still, things haven't worked in the government's favor. It's evident less women are having children and it seems to directly stem from women upholding the ideology they're not allowing their bodies to be used for motherhood anymore.

American Women's Response To The 4B Movement

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After the shocking results of the 2024 presidential election, many women began to rethink how they relate to the men in their lives, finding South Korea's 4B Movement in the process. Based on the current rhetoric about women who don't have children and the restrictive anti-abortion laws with hardly any policies in place to reduce the maternal mortality rate, it's understandable why some women are fearful or fed up — and why many women are now finding parallels to what sparked 4B in the first place.

When you see people like Nicholas J. Fuentes tweeting things like "Your body, my choice. Forever," on the same day Trump won a second term as president, it can leave a sickening taste in one's mouth. One user's response to this was, "Funny how the loudest champions of 'freedom' are often the first to undermine it for everyone else."

Alongside this are men's social movements that are clearly intertwined with the current political climate, too. While obviously not all men believe in these ideologies, there's been a stark rise in their prevalence.

Mizuno K

In 2020, ADL reported about the mindset of "Incels" and discovered that they feel emboldened by the 'manosphere.' So, what do they tend to believe? According to outlet, there's a belief "that the current sexual 'marketplace' gives women too much freedom to choose their own partners." Not only that, but the outlet says Incels tend to think women choose to ignore men unless they look a certain way or have a certain status, "leaving the remaining 80 percent of men (including incels) without a potential partner."

Nicole Prause, a UCLA Statistician and Academic, is well-versed in abstinence movements, and what they ultimately indicate based on statistics. "There are a number of similar men's movements already, especially Men Going Their Own Way (MGTOW)," she says. According to her, MGTOW don't pursue marriage or relationships with women, but "seek sex when it is on their 'terms.'" She says, "They're often viewing it as a battle pitting sexes against one another. These movements tend to be separatist, often evolving into misogyny and violent speech, such as glorifying sexual coercion and rape."

www.tiktok.com

started in south korea. now in america? yas. #4b #4bmovement #jesusisking

As a result of these growing men's movements and the incoming 47th President of the United States — a convicted felon with multiple allegations of sexual assault — there have been growing calls from women on social media to consider the 4B Movement for themselves. X user @jungsooyawning wrote, "american women it's time to learn from the koreans and adopt the 4b movement as a matter of fact women from all over the world should adopt the 4b movement i'm so serious," on the platform.

Freelance writer Daria Yasmiene also wrote about about why she's taking part in the movement for POPSUGAR. She said, "As a Black woman who has lived through three back-to-back elections with Trump as a focal point, I'm so far beyond tired that I need a lifestyle change." Ultimately, she wants to continue having the freedom to choose to live her life in a way that's not solely governed by men.

"With the little autonomy that I have left, I would rather be alone and safe from the consequences of male influence in my life than lie next to someone who doesn't see me as an equal. We deserve so much more than that."

Meanwhile, Sex and Relationships Coach, Leah Carey says that 4B "makes sense as a response to realizing that a majority of men valued the economy over a woman's right to self-determination." Depending on where you stand, she also says that it can be "seen as 'punishment' for men" or "as a choice of self-determination and self-protection for women." Somatic Trauma Therapist, Blessing Uchendu shares Carey's sentiments in that the movement is "a response to patriarchy and the centering of men and conversely the objectification of women, with the expectation that they fulfill roles as wives and mothers."

Potential Benefits Of The 4B Movement

Antoni Shkraba

So with all that in mind, is a movement like 4B beneficial? And is it even sustainable? I'm not going to tell you that you should or shouldn't join the 4B Movement because it's a personal decision. It's always wise to examine where you are in life instead of relying on social media, news outlets, or even the government to determine what you're going to believe. Still, there may be some benefits to the 4B Movement that outweigh any potential fallouts.

Carey says that "not being refused care for reproductive matters" is a potential benefit of 4B, while also highlighting that "the mental health benefits can also be huge for people who deal with anxiety, depression, or anything else that might cause emotional hardship in the current climate."

This could also lead to women identifying and honoring their true desires instead of following society's scripts about who they should be. Somatic Trauma Therapist, Blessing Uchendu believes that 4B is about women de-centering men and re-centering themselves — about "being the 'stars of their own stories,' rather than supporting characters in a malde-dominated narrative." Uchendu says. "It can be incredibly empowering to step away from systems that have felt compulsory in order to reflect on whether you are making decisions centered on yourself and your desires or whether these decisions are centered on the expectations of the society around you."

The most important thing Carey wants to note is that women aren't unable to find love and joy ever again by participating in the 4B movement. "Just because a woman chooses not to date, have sex, get married, or have kids with a man doesn't mean she can't do those things: with other women. it's more and more common for adult women to explore their same-sex attractions after divorce or widowhood," she notes. "With a generation of young women growing up with the understanding that heterosexuality is not the only option, we may see a wave of younger women also exploring in this arena (in addition to all the younger women who already know themselves to be queer)."

I would also say that you can always go back to dating and engaging with men whenever you want — this movement doesn't have to be a permanent choice if you don't want it to be. The whole point is to take charge and embrace your own sense of agency.

Yet, Prause does pause to mention the downside to "separatist movements." She explains that without support from men, women could struggle financially given pay disparities and other gender-based work inequities. Still, she says this doesn't really affect much if women have been figuring things out for themselves with little help from men.

Ultimately Uchendu says women having the freedom to exist without the weight of society's patriarchal standards on their shoulders is the "ultimate freedom." She says, "In the words of Audre Lorde 'If I did not define myself for myself, I would be crunched into other people's fantasies for me and be eaten alive."

Andrea Piacquadio

No woman should have to live in fear of having violence committed against her, but history continues repeating itself in terms of how society treats our bodies. "When a woman's right to make choices about her own body and health care are removed, she may decide to not put herself in a position where pregnancy can become an option," Carey says.

Prause chimes in with, "On average, women are more likely to experience mental health declines with marriage to a man (the opposite is true for men). While men also can experience domestic violence and sexual assault, the risks are exceptionally higher for women." Not only that, but she also points out that "women risk unwanted pregnancy, from which they now have fewer healthcare rights to address" and "are at much higher risk for sexually transmitted infections, even from their regular romantic partner."

As if that weren't a slap in the fact, Prause mentions that "childcare continues to fall disproportionately on women and does cause less income for women over time."

So, at the end of the day, I can't tell you what the right choice is, but I do know that patriarchy's long-lasting fixture in society has harmed everyone. From men who think women owe them something to women who believe they're not worth anything unless they're married or mothers, there's a lot to unpack.

What I do know is that no one should have the right to control the personal lives of other people nor should they try to make their personal beliefs and religious ideologies into laws that govern people who will be around long after they're not.

No matter where you stand on the matter, hatred and violence should never be tolerated or praised. Remember to take care of yourself by diving into more self-care stories we have on-site.