How To Build Community To Organically Grow Your Business

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

1. Exposed Wood Beams

This project was a full gut renovation, designed to blend with the natural landscape while bringing the homeowners' vision to life. The couple, both in their 60s, wanted a home that felt nestled in the oak canopies of the Honda Valley Preserve while making the most of the light and sweeping views.

From the moment you step inside, reclaimed beams in the entry foyer set the tone for the entire space. The clients envisioned a retreat that felt both elevated and deeply connected to nature — warm, inviting, and sophisticated.

2. Floor-to-Ceiling Windows

The team wanted to maximize the ocean and mountain views by increasing the roof height and fenestration on the Southern façade. They also introduced upper west-facing clerestory windows to welcome the warm afternoon light. The result? Sweeping ocean vistas that take center stage, while natural light floods in throughout the day.

3. Bi-Fold Doors

The design team rebuilt the existing 1960s home to feel like a "treehouse in the sky." The bi-fold doors opening onto the deck blur the line between indoors and out, extending the living space and creating a seamless indoor-outdoor flow.

The windows from the living room and kitchen frame breathtaking 180-degree views overlooking the Santa Barbara Harbor and the Honda Valley Nature Preserve, making the transition between inside and nature feel almost invisible.

4. Cozy Yet Refined Furniture

The result is a warm, multi-layered sanctuary — an elevated treehouse retreat that blends with its natural surroundings while revealing a refined yet cozy charm. The open living floor plan features high ceilings, expansive glass, and a plaster fireplace too. "The furniture is a thoughtfully curated mix of heirloom vintage, design classics, and modern pieces, creating a cultivated aesthetic," says Bailee. She notes that the furniture includes selections from Cisco Home, The Citizenry, and boutique sources.

5. Shelfie Perfection

Balancing tradition and modernity, Bailee combined the couple’s beloved antiques and heirloom pieces with contemporary furnishings and carefully curated fixtures. This shelfie is a thoughtfully layered mix of books, pottery, antiques, and personal treasures — designed to be both visually striking and inherently soothing.

6. Fluted Island

Fluted kitchen islands are a hot trend right now and I love the architectural detail and modern aesthetic of the vertical battens of white oak on the island, complementing the white oak cabinetry and marble countertops.

Adding a gentle curve at the end of the kitchen island enhances both form and function — creating a more visually dynamic focal point while also maximizing space and flow.

7. Layered Lighting

"The lighting is a mix of designer and mainstream pieces, from the gorgeous Ravinhill fixture over the island to the Visual Comfort sconces in the living room and Rejuvenation in the guest bathroom," says Bailee. By combining different sources, layered lighting enhances the mood and versatility of a space, making any room feel more inviting and well-designed. Sconces here add warmth while the pendant chandelier above creates a statement while diffusing light beautifully.

8. Earthy Palette

Sunlight pours into the home, accentuating the rich woods, organic textures, and an earthy palette that enhances the seamless indoor-outdoor flow.

9. Statement Artwork

Bedrooms were designed as private sanctuaries surrounded by trees. This vintage goose painting beautifully echoes the room’s palette while adding an almost whimsical energy. The expressive pose of the goose brings a sense of movement and charm, making it both a statement piece and a harmonious accent.

10. Floating Sink

Floating sinks are a game-changer for smaller bathrooms, creating the illusion of more space while maintaining a sleek, elegant look. Marble is also a hot trend we love for kitchens and baths.

11. Entertaining Deck

Outdoor living is essential, and this deck is the perfect extension of the Santa Barbara treehouse — designed for lounging, dining, and entertaining while embracing the beauty of the surroundings.

12. Modern Landscaping

Modern landscaping transforms the curb appeal by blending clean lines, native plants, and strategic lighting for a polished yet inviting look. Thoughtfully placed greenery, sculptural hardscaping, and layered textures create depth and dimension, while sustainable elements like drought-tolerant plants elevate the home's exterior.