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When's the best time to do holiday shopping?

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

• Gifts for Him
• Gifts for Her
• Gifts for Foodies
• DIY + Handmade Gifts
• White Elephant Gifts
• Gift Sets

What are the best kinds of gifts to give?

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

What is Black Friday?

Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.

When is Black Friday 2024?

Black Friday will land on November 29, 2024.

What is Cyber Monday?

Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.

When is Cyber Monday 2024?

Cyber Monday will land on December 2, 2024.

When's the best time to shop for holiday gifts?

We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.

What's the best thing to shop for during Black Friday and Cyber Monday?

The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.

Beauty Sales

Bliss

When: November 20-December 17

What: 20-30% off select products

Ulta

When: Now-November 23

What: Weekly deals on skincare, makeup, hair care, and fragrance.

IT Cosmetics

When: November 23-December 3

What: 30% off sitewide (loyalty members get 35% off)

Kiehl's

When: November 21-December 2

What: 30% off site-wide and 50% off select items on November 26 only

Lanolips

When: November 29-December 2

What: 30% off at Ulta and 20% off on Amazon

Moroccanoil

When: November 25-December 3 (rewards members will have early access to the sale on December 2)

What: 25% off sitewide

NOYZ

When: November 28-30 and December 1-2

What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2

dpHUE

When: November 3-15

What: 25% off sitewide

Dieux

When: November 29-December 2

What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30

ILIA

When: November 25-December 2, VIP members get early access November 24

What: 20% off sitewide, 25% off orders over $125, and 25% off plus a free full-size product for orders over $150

Fashion Sales

Dream Pairs

When: November 21-December 2

What: 20-40% off select styles on the Dream Pairs site and Amazon

Madewell

When: November 21-27

What: 30% off your purchase, including new arrivals

H&M

When: November 28-December 1

What: 30% off online only (November 28), 30% off online and in-store (November 29-30), and up to 50% off (November 30-December 1)

Old Navy

When: November 1-December 2

What: 50% off select products online and in-store (November 1-6), 50% off everything online and in-store (November 7-10), and 50% off everything online only and 50% off select products in-store (November 27-December 2)

Land's End

When: November 29-December 3

What: 50% off, including customizable canvas totes, sheets, towels, accessories and more.

Showpo

When: November 22-December 3

What:

• Black Friday early access (November 22-24): 25% off sitewide
• Black Friday (November 27-29): 25% off sitewide
• Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
• Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers

Franco Sarto

When: November 23-December 3

What: Up to 70% off + free shipping

Oomiay

When: November 28-December 2

What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only

Home Sales

Revival Rugs

When: November 14-December 2

What: Scaled discounts automatically applied at checkout:

• 15% off $250-500
• 20% off $500-999
• 25% off $1,000-1,999
• 30% off $2000+

Walmart

When: November 11-December 1

What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.

• Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
• Event 1 deals begin in stores on November 15 at 6 a.m. local time.
• Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
• Event 2 deals begin in stores November 29 at 6 a.m. local time.
• Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.

Amazon

When: November 29 and December 2 (tentative)

What: Amazon will feature "tons of great deals across all different categories."

Brookstone

When: November 25-December 4

What: Up to 76% off select items

Ruggable

When: Starting November 26

What: 25% off sitewide (exclusions apply) with code 'BF24'

Brümate

When: November 26-December 2

What: 20% off coolers and 25% off drinkware with code 'HOLIDAY25'

sproos!

When: November 27-December 2

What: 30% off of the Lookin' Good Bundle on sproos.co and Amazon

Great Jones

When: November 4-December 2 on Great Jones site and November 21-December on Amazon

What: up to 50% off sitewide and 20-33% off select items on Amazon

Food + Supplement Sales

Cure

When: November 26-December 3

What: 25% off sitewide on all Electrolyte Drink Mixes, Cure Kids, Energy Teas and merch with code 'HELPYOURSELF25'

More Sales

Petco

When: November 23-30

What: 50% off select items

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Grab your girlfriends and stir the pot with this hilarious card game. To play, whoever has the most Instagram followers goes first and rolls the die. “Whichever side of the die lands face-up, take the top card from the corresponding color deck. Read it aloud to the group & perform whatever action is on the card,” the instructions read. “Some cards involve just that player, some require the whole group. The player to their left then rolls the die & the game continues like this. Every winning card gets you a point. 1 Card = 1 Point. The player with the most cards at the end wins!”

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To play, each player will draw six cards. “When it's your turn, choose one of your six question cards, then ask it to the player you think is most likely to answer YES. If they say YES, you get to discard your card. If they say NO you have to keep the card and try to use it again later,” the instructions read. With Skip Cards, Draw +1, Draw +2, and ALL PLAY cards, there's a surprising amount of strategy. The player who discards all of their cards first becomes the winner.

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Who knows each other best? This card game will (literally) put everyone’s cards on the table.

Getting started and playing this card game is super simple. A rotating judge asks the group a question about themselves from each of the three levels (indicated on the chosen card). Then, everyone chooses their answer. If you guess the judge's answer correctly, you get a point. The player with the most points wins.

Are you basically Michael Scott from The Office? Any sucker for jokes and innuendos will love this saucy game.

This one is fun to do with the kids or you can spice it up with an adults-only game. Like speed scrabble, the game comes in a convenient banana-shaped pouch making it great to play on the go.

Get ready to laugh the night away with this far too funny game. Each group member will take turns reading the cards’ prompts. With each prompt, every player will answer “yes” or “no.”

It’s part Cards Against Humanity, part Pictionary. If you have friends who are particularly good artists (or even if they’re not), this game will bring you hours of fun.

Created by comedian Jeff Foxworthy, this game is based around familial interactions gone wrong with a Cards Against Humanity style of playing.

If you follow the popular Instagram account, then you can probably guess the basics of this board game. Go places, gain followers and get famous to win this pop culture game.