So… Facebook Is Letting Advertisers Be Pretty Racist

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Kinda Pregnant — On Netflix February 5, 2025

Lainy's excited for her best friend's pregnancy, but she's also insanely jealous...which leads her to wear a fake bump and convince everyone in her life she's pregnant. That sounds complicated as-is, but things get even crazier when she meets her dream man. Kinda Pregnant already sounds hilarious, but with Amy Schumer and Brianne Howey, I know we're gonna be laughing out loud.

Kinda Pregnant premieres February 5 and stars Amy Schumer, Jillian Bell, Will Forte, Damon Wayans Jr., Brianne Howey, Alex Moffat, Joel David Moore, Lizze Broadway, Urzila Carlson, Francis Benhamou.

Love Hurts — In Theaters February 7, 2025

Marvin Gable's traded a life of crime for a career as a realtor in Wisconsin. But when his ex-partner Rose ropes him back into the world he's tried so hard to escape, Marvin realizes you can't escape your past. Or your murders brother.

Love Hurts hits theaters February 7 and stars Ke Huy Quan, Ariana DeBose, Daniel Wu, Sean Astin, Mustafa Shakir, Lio Tipton, Rhys Darby, Marshawn Lynch, and André Eriksen.

Heart Eyes — In Theaters February 7, 2025

If you're missing Slasher Summer, you'll definitely want to see this new movie when it premieres on February 7. A murderer who goes by Heart Eyes targets couples every Valentine's Day — and Ally and her date might be next.

Heart Eyes premieres February 7 and stars Olivia Holt, Mason Gooding, Gigi Zumbado, Michaela Watkins, Devon Sawa, and Jordana Brewster.

We're finally getting a new Bridget Jones movie, and it's coming oh so soon! Bridget, now a single mom, finds herself drawn to the young and handsome Roxster, but she also can't stop running into Mr. Wallaker. I can't wait to see how this one unfolds.

Bridget Jones: Mad About the Boy drops on February 13 and stars Renée Zellweger, Chiwetel Ejiofor, Leo Woodall, Emma Thompson, Jim Broadbent, Isla Fisher, and Gemma Jones.

Marvel fans, we are so back! After a slew of movies and TV shows that contributed to superhero fatigue for all of us, the MCU is getting back to its roots with Captain America: Brave New World. Sam Wilson has taken up the mantle of Captain America but is constantly compared to Steve Rogers — especially when the government finds itself on the brink of a worldwide crisis.

Captain America: Brave New World premieres February 14 and stars Anthony Mackie, Danny Ramirez, Harrison Ford, and Liv Tyler.

Paddington in Peru — In Theaters February 14, 2025

Paddington is off on a tropical adventure when his quest to find Aunt Lucy takes him (and the whole family) to the Amazon rain forest. Hopefully he has plenty of marmalade sandwiches!

Paddington in Peru premieres February 14 and stars Hugh Bonneville, Emily Mortimer, Julie Walters, Jim Broadbent, Imelda Staunton, Carla Tous, Ben Whishaw, Olivia Colman, and Madeleine Harris.

The Unbreakable Boy — In Theaters February 21, 2025

In this new movie, Jacob Laval is a joyful boy with autism and brittle bone disease who makes everything around him more beautiful. This is the perfect encouraging movie to see with the family this winter, but you might want to bring some tissues!

The Unbreakable Boy premieres February 21 and stars Austin LeRette, Meghann Fahy, Zachary Levi, Patricia Heaton, and Gavin Warren.

Cleaner — In Theaters February 21, 2025

When a group of radical activists take over an energy company's gala (and take 300 hostages), their mission takes a turn for the worse when one member takes things to the extreme. Now it's up to a soldier-turned-window cleaner literally hanging out outside the building to save everyone inside.

Cleaners hits theaters February 21 and stars Daisy Ridley, Taz Skylar, and Clive Owen.

Old Guy — In Theaters February 21

An older hitman is not happy about training a younger guy to take his place, but when they learn their employer set them up, they wind up becoming allies instead.

Old Guy premieres February 21 and stars Christoph Waltz, Cooper Hoffman, Lucy Liu, Ryan McParland, Ann Akinjirin, Jason Done, Tony Hirst, Kate Katzman, Conor Mullen, and Rory Mullen.

The Monkey — In Theaters February 21, 2025

Twins Hal and Bill grew apart after they found an old monkey toy that belonged to their father and people around them started dying. But now that the deaths have begun again, they reunite to protect their loved ones and destroy the monkey once and for all.

The Monkey hits theaters February 21 and stars Osgood Perkins, Theo James, Elijah Wood, James Wan, Tatiana Maslany, Christian Convery, Laura Mennell, and Sarah Levy.

Last Breath — In Theaters February 28, 2025

When diver Chris Lemons becomes untethered 100 meters underwater, Duncon Allcock and David Yuasa have to figure out how to rescue him — if they can even find him. Yep, I'm getting anxious just thinking about this!

Last Breath premieres February 28 and stars stars Woody Harrelson, Simu Liu, Finn Cole, Cliff Curtis and Djimon Hounsou.