Trying To Cut Back? Here's How To Stick With Your Mindful Drinking Goals

woman mindful drinking wine

In recent years, topics like nutrition and exercise have evolved to become more about self-care than self-punishment or harsh rules. As a society, we've awakened to the fallacies of diet culture and body shaming, and have come to embrace a healthier perspective rooted in the benefits of intuitive eating, mind-body practices, and exercise as self-care. So why should drinking alcohol be any different? Although some people find alcohol is a nonstarter for them and better avoided completely, others may fall into a middle-ground camp, wondering if the sober curious movement or mindful drinking could be a reasonable approach.

It's unfortunate that attitudes around drinking have evolved into an all-or-nothing mentality. If you've ever been simply trying to cut back and had to justify your decision to your pals ("But why aren't you drinking?! You were drinking last weekend!") you already know how hard it is for people to wrap their minds around drinking on some days and socializing sober on others. But why shouldn't we approach drinking alcohol like we try approach nutrition, as all about balance and moderation?

We sat down with Nick Allen, co-founder of Sunnyside, a mindful drinking coaching app, to talk about shifting the conversation around cutting back from a focus on total sobriety and what we might miss out on, to a point of view that more mindful drinking equals more energy, healthier bodies and minds, and more chances for deeper connections with others.

How do you know if you're drinking too much? What are some signs you should cut back?

Nick: The first thing to know is if you feel like you're drinking more than usual, especially in the last two years, you're not alone – {a lot of} people drank more in 2020 than in years prior (for obvious reasons). And if you're thinking about proactively managing your alcohol health, you're already taking steps in the right direction. You don't have to feel like you have “a problem” in order to want to proactively manage this key pillar of your health. There are a few things you can look out for, though:

  • If your tolerance has gone up, that can sometimes be an indicator you're drinking more than your usual amount. If it takes more drinks to get to your desired “buzz” than before, that means you've gotten less sensitive to alcohol and its effects.
  • We all have situational triggers during the day, but if your reaction to one of those triggers is a strong urge to drink, you might be drinking a bit more than is considered “healthy” or “social.”
  • If you're having trouble sleeping, this could also be a sign of drinking too much. Alcohol blocks your REM sleep, which can throw off your body’s internal clock, so you wake up feeling less rested.
  • Most importantly, if you're drinking for relief rather than enjoyment, that can be a {red} flag. Think of alcohol as an amplifier of fun rather than a pain reliever. If it starts to become more of the latter, or you're drinking to escape boredom, stress, or pain, that's a good indicator it might be time to consider a more mindful approach.
What is one of the biggest stumbling blocks people face when trying to reduce their drinking?
Nick: For too long, we've been taught that alcohol health is binary. The engrained narrative is that either you're a “problem drinker” who needs to quit drinking entirely, or your relationship with alcohol is completely healthy and there’s no need to do anything to change it. While this sobriety-first thinking can be helpful for those who do indeed have trouble with moderation, the all-or-nothing approach prevents many people from ever getting started on the path to healthier drinking habits. For those who enjoy drinking and don't want to quit, the conversation around sobriety is a non-starter. Because there haven't been alternative options to achieve a more mindful relationship with alcohol that doesn't involve cutting down to zero, the vast majority of those who drink do nothing to proactively manage their consumption. Failure to take the first step towards healthier drinking is a major hurdle, resulting in a massive missed opportunity to improve overall health and wellness.

For those who do get started, the all-or-nothing mindset can still create problems along the way. Movements like Dry January are great entry points into more mindful drinking, but what we observe among our members is that even a single drink can derail these efforts, since the goal is zero.

At Sunnyside, we advocate for proactively managing drinking in the same way we've learned to manage diet, exercise and mindfulness. Like with junk food, workout goals and meditation practices, slip ups with drinking are expected here and there, and not a reason to give up entirely. What’s most important is that we keep working towards the goal, and don't let setbacks discourage us from the long-term purpose of living a healthier, more fulfilling life.

One last thing I'll note is that personal systems for healthier drinking habits are notoriously flaky. Many getting started on the path to healthier drinking create arbitrary rules for themselves, like “No hard alcohol”, “No drinking on weekdays”, or “No drinking at home.” These rules work for awhile, but get less effective overtime, leading to a high percentage of people reverting to old habits. At Sunnyside, we’ve seen that having a more flexible, long-term system of planning ahead, tracking each drink, and working on replacing old habits with new routines is a more sustainable solution for lifestyle change that sticks.

What are some tips for reducing your drinking if you're struggling because your partner or friends are not doing so?

Nick: Mindful drinking is inherently about bettering yourself and putting your health in the priority slot. While your family, friends or partner may not be actively pursuing mindful drinking in the same way you are, framing your effort as an investment in your wellness is a great way to get them onboard with the journey.

The beauty of mindful drinking (vs. complete sobriety) is that you can still have an active social life, but with more intention. One of the best parts of mindful drinking is that it leads to mindful engagement. When you look at socializing as a means of connection rather than aiming to get a buzz, you'll likely connect more deeply with your friends and enjoy yourself even more. We’ve seen time and time again that when one person in a friend group becomes a champion for more thoughtful social drinking, others jump on board. The result is deeper, more meaningful connection that fills your cup more than ever. We encourage your readers to be the catalyst in their friend groups, so they can see for themselves!

Are you sober curious or interested in mindful drinking? Share your experience with us @BritandCo, and don't forget to subscribe to our newsletter!

As we head into 2025, wellness is not just about personal health, but also the spaces we live in. The latest trends in wellness focus on a holistic approach that balances the body, mind, and your environment. From smart technologies to ancient healing practices, these 15 wellness trends are set to transform how we care for ourselves and our homes. Whether you’re looking to improve your mental health, your physical well-being, or simply create a more nurturing space, these trends will help you kick off the new year with a healthier, more balanced lifestyle.

Bio-Hacking

Kaboompics.com

Biohacking trends like tracking sleep, nutrition, and exercise; using nootropics or cognitive enhancers; and practicing intermittent fasting are helping people optimize their health and wellness, and potentially their life span. According to a recent McKinsey report, more than 60 percent of people have said it’s extremely or very important to purchase longevity products, and 70 percent are planning to buy more products in the future. Wearables in the fitness industry are continuing to drive this trend, and allowing more people to turn their healthcare into a lifestyle, rather than waiting for an annual checkup. People are also using at-home diagnostic tools and e-health services to manage their health at home.

Gentle Workouts

Scarlett Alexandra DeGregorio

High-impact exercises can often leave our bodies feeling strained. By incorporating gentle exercise into your fitness routine, you allow your body to move in a way that reduces stress and tension. Workouts like yoga, pilates, or walking, help you become more in tune with your breathing and heart rate, which helps you feel calm. It's a great way to reach your 2025 fitness goals while also improving your mental health.

Digital Detoxing

Darina Belonogova

The constant need to check emails, texts, and social media has led to burnout and stress. The American Psychological Associations' Stress in America survey found that a fifth of U.S. adults cited technology use as a significant source of stress in their life. Constantly being plugged in can affect both our mental and physical health. Taking a conscious break from screens to reconnect with ourselves and others will become a necessity come 2025. Whether it’s an hour a day or a weekend getaway, we allow our minds to rest and reduce the overwhelming feeling caused by information overload.

Wellness Gardens

Billie Lentz

Wellness gardens are the perfect escape from the bustle of daily life, and can promote health and wellness with thoughtfully curated elements like aromatic plants, water features, and comfortable seating. Greenery, soothing sounds, and sitting outdoors in nature can encourage you to be more mindful and less stressed while homegrown food, herbs, and edible flowers nourish you for the season.

Light Therapy

Jemilla Mills-Smith

An estimated 10 million Americans are affected by Seasonal Affective Disorder (SAD), according to Psychology Today. Designing your home for better natural light, especially in winter, can help regulate the body’s circadian rhythm, improving sleep quality and energy levels. Use sheer curtains in active spaces like the kitchen, living room, and home office, and open up blinds to allow as much natural light in, stimulating vitamin D production to keep bone health and immune function in check. Mentally, natural light has been shown to boost mood, reduce stress, and alleviate symptoms of depression by increasing serotonin levels. It can also improve focus, productivity, and creativity while you work. For long winter nights, invest in a light therapy lamp too.

At-Home Saunas

Wayfair

At-home saunas are the latest self care status symbol and will continue to trend into 2025 as they become more affordable (this portable sauna from Target is only $150!). Sauna blankets are also trending and help offer so many health benefits, including improved circulation, detoxification through sweating, and relaxation of muscles and joints. A regular sauna routine can help reduce stress, promote better sleep, and boost heart health. The heat is also good for skin and your body's recover post-workout. Community saunas and bathhouses are also gaining in popularity, especially among younger generations who prefer the social aspect.

Wellness Journaling

Hannah Newberry

Wellness journaling helps you track your physical, emotional, and mental well-being. By documenting your daily habits, moods, and goals, you can start to see patterns, manage stress, and focus mindfulness and on your personal growth. Check out this Papier journal for tracking your 2025 wellness goals.

Smart Indoor Air Monitors

Mikhail Nilov

Improving indoor air quality is so important for a healthy home. According to the EPA, Americans, on average, spend approximately 90 percent of their time indoors, where the concentrations of pollutants can be 2 to 5 times higher than they are outdoors. Open windows when possible or use air purifiers with HEPA filters to reduce allergens, dust, and pollutants. Houseplants like snake plants and spider plants can also help purify the air naturally. Regularly clean and vacuum to keep dust mites and mold at bay, and avoid using harsh chemical cleaners that release volatile organic compounds (VOCs). Invest in a smart air quality monitor to give yourself peace of mind.

Water Filtration Systems

Ron Lach

Home water filtration is becoming a vital wellness trend, as people seek cleaner, safer drinking water. Advanced filtration systems remove contaminants like chlorine, lead, and bacteria, and eco-conscious designs, such as reverse osmosis and carbon filters, improve water quality while reducing our reliance on bottled water. Shower filtration systems are a great way to keep chlorine, heavy metals, and other impurities out of your tap water, which can cause dryness, irritation, and dullness. Have dry skin or scalp? Shower filters help maintain skin’s natural moisture barrier and can be gentler on sensitive skin.

Sleep Divorcing

Photo by Kampus Production

A sleep divorce, when you sleep in separate beds or rooms to get a better night's sleep, can save your marriage. While it may sound extreme, many couples find that it improves both their sleep and relationship. Snoring, differing sleep schedules, or constant tossing and turning can keep you and your partner up all night, leading to fatigue and irritability (never great for communication). Sleep divorce is about prioritizing your health and theirs, and many couples report feeling more refreshed, connected, and happier in their relationships as a result. Not ready for a sleep divorce? Try this Scandinavian sleep method.

Dry Brushing

Vlada Karpovich

I always think of Gwyneth Paltrow when I think of dry brushing. She showed us during her typical Goop-inspired shower routine that she never takes a shower without one. It simply involves brushing your skin with a natural-bristle brush to exfoliate dead cells and stimulate circulation. It can help improve skin texture, unclog pores, and promote lymphatic drainage, which supports detoxification. Regular dry brushing may reduce the appearance of cellulite, increase energy, and leave the skin feeling smoother and more refreshed. For best results, brush before your shower for max benefits.

Functional Foods

Cora Pursley

Functional foods are nutrient-rich foods that provide health benefits beyond basic nutrition — so foods filled with vitamins, minerals, fiber, antioxidants, or probiotics to support digestion, boost immunity, or reduce inflammation. Examples include fermented foods like yogurt and kimchi, which promote gut health, or fatty fish like salmon, rich in omega-3s, which support heart health. Next time you food shop, look out for these foods and incorporate them into daily meals to enhance your overall wellness and help prevent chronic health conditions.

Sexual Health

Ketut Subiyanto

Sexual wellness is becoming less taboo for 2025. As conversations around sexual health become more normalized, products and services like sex education, therapy, and health-enhancing products will become more accessible. Trends include the rise of personalized sexual health solutions, such as tailored supplements and tech-enabled devices for a better sex life. Platforms offering education, therapy, and community support will also grow, empowering us to explore our sexual wellness in a holistic, shame-free way.

Wild Swimming

Büşranur Aydın

Water wellness, a growing trend in 2025, emphasizes the health benefits of hydration and water-based therapies, like hydrotherapy (hot baths, cold plunges, steam rooms) to relieve pain, improve circulation, and reduce stress. Float therapy (a float tank filled with Epsom salt water), mineral baths using magnesium and sulfur to detoxify the body, and swimming in hot springs for relaxation, muscle tension relief, and improving circulation are giving rise to the therapeutic benefits of our natural waters.

Modern Pilgrimaging

Spencer Wirkkala

Modern pilgrimages, where you or you with a group travel to a sacred or meaningful site, nature retreat, or cultural landmark, with an emphasis on mindfulness, inner growth, and personal transformation, are forecasted to grow in 2025 as more people seek community and the great outdoors. Many people seek these experiences as a way to disconnect from daily routines, practice meditation, or explore new spiritual perspectives.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations for more on this go to brit.co

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though often overlooked, one of life’s little luxuries is a dang good body wash. In the same way I shop for face cleansers that don’t strip my skin of its natural moisture (but still leaves it feelin’ fresh and clean), I’ve found the best body wash is one that’s undeniably moisturizing. Body washes with moisturizing and hydrating properties are great fits for any and all skin types – hydration is essential for preventing dryness, supplementing the skin’s elasticity, and strengthening the skin barrier – essentially giving your skin the best line of defense against accelerated signs of aging, environmental damage, and breakouts.

These are the best moisturizing body washes to banish dryness:

What body wash should I use for dry skin?

Amazon

Any hydrating body wash with a creamy or oily consistency can be beneficial for dry skin, helping deposit more moisture during the cleansing process without disturbing your skin’s barrier. We recommend Naturium’s The Glow Getter Multi-Oil Hydrating Body Wash, which boasts a nourishing oil-to-lather formula. If you have dry, flaky skin, it also may be best to avoid body washes that have fragrances as they can dry you out even more. Gentle, fragrance-free body washes like Aveeno’s Triple Oat Skin Relief Body Wash are typically a safe, soothing choice.

Target

Dove Deep Moisture Body Wash

I personally used this body wash from Dove all throughout my high school years, where every single skincare concern I had on my face suddenly migrated to my body. I'm talkin' cystic acne, blackheads, and flaky patches. It was notenjoyable. While this body wash wasn't an immediate fix for what my extremely hormonal teenage skin was going through, it certainly helped soothe the intense dryness and didn't aggravate the other various issues at all. I can attest that it's definitely friendly for sensitive skin-havers! Plus, at $10 for around 30 fluid ounces of product, it's also easy on the wallet.

Target

Method Simply Nourish Body Wash

I was on a good Method body wash stint for a while and probably kept this $8 bottle on rotation for about a years worth of showers. I'd be lying if I said I loved it for its moisturizing qualities only – this body wash also smells like pure heaven, which really adds to the experience of using it. It boasts a nice balance of coconut, rice milk, and shea butter, which work for your skin, not against it. Just a warning though: the fragrance may be a bit harsh for those with especially sensitive skin.

Amazon

SheaMoisture Raw Shea Butter Body Wash

First, I fell in love with SheaMoisture's Smoothie Curl Enhancing Cream. Then, their body wash came along – it's only made my love for the brand grow, especially because it's given me undeniably nourished skin every time I hop out of the shower. According to SheaMoisture, this $12 pick is formulated to leave melanin-rich skin "visibly moisturized." I don't have melanin-rich skin by any means, but I still feel super moisturized after using this body wash, likely from the rich blend of shea butter, frankincense, myrrh, and ceramides in its formula.

Amazon

Naturium The Glow Getter Multi-Oil Hydrating Body Wash

This $15 oil-to-cream body wash is the epitome of treat yourself. I really like that the bottle design can instantly upgrade to your shower set up, making every self-care night that much more luxurious. Not only does it look beautiful, it feels beautiful, too. This moisturizing body wash is made with glycerin, squalene, and a variety of rich oils that help replenish your skin's natural moisture and add even more nourishment with each use.

Sephora

Soft Services Comfort Cleanse Ultra-Soothing + Moisturizing Body Wash

This $32 water-oil body wash formula lathers up just enough to lift and wash away impurities on your skin without being super harsh or amplifying dry skin woes. In fact, 100% of users in a product study agreed it was non-irritating for skin, and 91% of them said their skin felt more moisturized and comfortable over time – and I agree! To combat the noticeably-dry skin on my legs this fall, I've been using it routinely alongside Soft Services' Green Banana Buffing Bar and love how soft and supple my skin feels post-shower.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!

The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.