What's A Soft Launch? And Other Dating Trends We Learned In 2023

soft launch, dating trends

Navigating the dating world can feel daunting to say the least. Aside from the actual feelings of it all, there's a whole other set of terminology when it comes to cuffing — AKA becoming a couple — these days. While courting continues to change from year to year, 2023 had a number of standout dating trends, with people all over social media sharing their romantic experiences from oversharing to soft launches.

As we wrap up the year, let's take a walk down memory lane and explore the dating trends that defined 2023, based on data from Plenty of Fish.

What is a soft launch?

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A "soft launch" is where you hint that you're dating someone on social media, without coming right out and saying you are — or even who it is. It usually includes sharing posts that hide your significant other's identity, showing something like someone's tousled hair on the pillow next to you or a hand you're holding. A soft launch a simple way to maintain a level of privacy in your relationship, while also allowing the two of you to comfortably define the relationship in your own time.

So what does this actually look like in practice? In August, Bad Bunny soft-launched his relationship with Kendall Jenner in an Instagram story, wearing a necklace with a "K" on it. Evidently, Kendall was seen wearing that same necklace in a Vogue interview, and the internet was quick to connect the dots!

For many, a "soft launch" is followed up with a "hard launch" — AKA a more explicit announcement that the couple is dating like a posed photo or updated Facebook status. So once Kendall and Benito were spotted out officially together as a couple, fans were prepped to peep the new official couple.

The soft launch wasn't the only rising dating trend we saw, though. Here are 6 other trends to keep an eye out for in 2024!

Rizz-Colored Glasses

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What are rizz-colored glasses, you may ask? WELL, this refers to when someone is romantically drawn to people who are charming and charismatic (AKA people with "rizz"). While there's nothing wrong with this, this trend usually comes into play when someone is choosing their partner based solely on sweet talking instead of on actual compatibility.

According to Plenty of Fish's reporting, 52% of today's singles find rizz attractive...but 43% found themselves falling for a "rizzed up" partner, only to later realize they can't actually connect on a deeper level. That being said, finding someone suave or charming shouldn't deter you — just make sure you're seeing past those rizz-colored glasses. 😉

Canon-Bailing

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If you were on TikTok at all this year, you've definitely heard of a canon event — a pivotal moment that changes your life and sets you on a better path. "Canon-bailing" takes that existential idea and expands upon it, referring to the necessity of cultivating your own identity outside of a romantic relationship. So basically, when you canon-bail, you're just pulling a an "it's not you, it's me." Apparently, Plenty of Fish found that 32% of singles know someone whose done this, and tbh...we're here for it! You've gotta look out for yourself — just try to be as gentle as possible in the process of said bail.

Vision Board Dating

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Vision board dating is a super interesting trend where people adjust their dating app location to somewhere they're considering moving to. This allows singles to utilize the power of manifestation to align all aspects of their lives — home, relationship, job, etc — and make their dating dreams a reality. According to Plenty of Fish, almost 23% of singles have experienced someone editing their app location to a more desirable location, which could prove frustrating to some. How do you plan a date with someone several states away? Sometimes even a neighborhood away can feel like too much... Wishing these wishful thinkers the best on their romantic manifestation!

Thera-posing

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We all know someone who tends to over-leverage "therapy speak" in their day-to-day lives. In other words, this is someone who overuses or mislabels clinical terms and languages to describe the everyday behaviors of those around them. While GOING to therapy is definitely a green flag relationship-wise, it's important not to diagnose your partner or their behaviors. This is otherwise known as "thera-posing" these days, and Plenty of Fish reported that 33% of singles know someone who does this, with younger generations like Gen Z seeing it the most.

Premature Intimacy

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Opening up while dating is definitely a good thing, but premature intimacy is a trend and trap we can all fall into far too easily. I mean, who hasn't overshared at a party or two, let alone with a potential partner? Okay, maybe Scorpios haven't, but that's not the point. The point is, Plenty of Fish found that almost two thirds of singles have had someone overshare with them which can be...awkward, to say the least. While you're getting to know someone, be sure to vibe check with them and make sure you're on the same page before diving too deep.

Crypt-ick

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If you've ever been around a Crypto Bro — you know, the ones that are sooooo sure they can teach you about why NFTs are actually a good thing and talk about it nonstop — you'll see where this is going. "Crypt-ick" refers to people getting the ick from someone because their life revolves around one single topic, like crypto. It's also not a rare occurrence, because apparently 1/3 of singles reported to Plenty of Fish that they've experienced "crypt-ick." Passion and interests are great, but being in a relationship with someone who only thinks and talks about one thing is definitely a turn-off.

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Valentine's Day is next month, so it's time for a little tough love. Are you ready? Deep breath... You're not going to get far in your relationship by wondering, "What are we doing?" anymore. For such a simple question, it carries the weight of being vague and loaded. It's not that you shouldn't want to know where your relationship is headed, but there are better questions to ask your boyfriend.

From my first relationship to being engaged with an energetic toddler, I know a thing or two about how to broach certain topics. But, I'm no one's expert so I turned to Sean O'Neill, a Licensed Marriage and Family Therapist and Clinical Director at Maple Moon Recovery, to help you figure out how to get to the heart of your relationship.

Scroll to see which deep questions to ask your boyfriend for a better, healthier relationship!

Andres Ayrton

1. Questions To Ask If You're In The 'Honeymoon' Stage

Whenever we finally move from flirting with our crushes to being in a relationship with them, it's typically followed by a period of euphoria. You and your boyfriend likely can't get enough of each other right now which is probably making your friends playfully roll their eyes. Since everything is brand new, you can still keep it light though.

O'Neill suggests asking "open-ending questions that prompt curiosity and connection:"

  • What's one dream you've never let me in on?
  • What's one little gesture that can make you feel valued?

"These couple of queries facilitate bonding while generating enthusiasm for the goals and interests of each other," he says.

Budgeron Bach

2. Questions To Ask After Your First Big Fight

Even if you and your boyfriend are super tuned in to each other, a disagreement or argument is bound to happen. In case you're worried, your relationship isn't on thin ice because you're not seeing eye-to-eye on something. O'Neill says you can ask:

  • How do you think we handled the argument?
  • What could we do differently next time to make our future fights more productive?

His reasoning is that these questions "promote growth and empathy" so "disagreements are transformed into stronger communication opportunities."

Note: Disagreements should never turn physical. It's not okay for you and your boyfriend to become physically aggressive with each other. If you're concerned about domestic violence, dial the National Domestic Hotline at 1(800) 799-7233.

Keira Burton

3. Questions To Ask Before Introducing Your Boyfriend To Your Parents

Introducing your boyfriend to your parents is a huge step that can be scary and exciting. I was terrified when my parents first met my fiancé because they couldn't stand my ex. But, the conversation between them flowed and everyone always looks for him to be at family events.

If you're ready for introductions to be made, O'Neill wants you to "encourage the normality of preplanned talks" by asking:

  • What is something about me that you think my parents would really love to hear about?

By doing this, he says it'll "help alleviate anxiety and ensure both spouses feel comfortable and attuned before meeting the parents."

Mikhail Nilov

4. Questions To Ask If You Or Your Boyfriend Have An Illness

It's never easy to experience illnesses or health scares, but it can be terrifying if you don't know how to help your partner manage if something unexpected happens. O'Neill says to "nurture insights with queries such as:"

  • What is one thing I could to assist you better when ill?
  • Are there any aspects concerning your healthy that haven't been discussed which make you anxious?

"The conversations provide a safe space for airing concerns while building up mutual support through health difficulties," he adds.

Mikhail Nilov

5. Questions To Ask If You're Worried About Boyfriend's Spending Habits

Financial red flags are always a cause for concern when dating someone — especially when it seems like your boyfriend doesn't care about his spending habits may affect your household if you live together. O'Neill suggests asking:

  • What are your financial goals?
  • How do you see us working towards them together?
  • How do you feel about budgeting as a team?

This will "make goal alignment stronger" because "effective communication about finances can prevent misunderstandings," he says. Also, this helps "lay the foundation for a shared vision of the future."

Bethany Ferr

6. Questions To Ask To Deepen Vulnerability With Each Other

Being vulnerable isn't easy for everyone, let alone two people in a relationship. It took me years to feel comfortable expressing my sadness or fears to my fiancé because I was afraid he'd think I was 'weak.' However, this can cause more harm than good because it becomes difficult for our partners to know what's going on with us if we don't open up.

O'Neill says you can ask:

  • What's one fear or concern you've hesitated to share with anyone before?
  • How can I help you feel safe sharing with me?
These questions "create room for openness and trust between partners" which aids in "helping them connect emotionally," according to him.

Katerina Holmes

7. Questions To Help Move The Relationship Forward

If you're still wondering "what are we doing" after asking some of the above questions, you focus on asking the following "future-oriented questions," according to O'Neill:

  • Where do you see us in 5 years?
  • What's something you envision us doing together as a couple in the future?
"Thinking about what is ahead strengthens commitment to the relationship and brings both partners' goals into line," he says.
Even though my fiancé and I have been together for a while, we still have conversations about our goals, health, raising our son, and more. It helps us to either stay aligned or see what needs to be addressed as opposed to letting physical attraction guide the way we feel 95% of the time.

But that's not all! We have more advice about relationships if you're looking to build a deeper connection yourself, friends, or family in 2025!

Eating out as a vegan can be a true challenge, especially if you don’t exactly know that what you’re ordering is 100% vegan. Fast food faves like McDonald’s and Taco Bell are secretly packed with vegan items, and Starbucks is no exception. From oat milk coffees to satisfyingly savory snacks, you’ve actually got plenty of plant-based choices when you pull up at your local Starbucks.

Scroll on to explore every vegan Starbucks drink and food item you can add to your order!

Vegan Starbucks Drinks

Starbucks

1. Brown Sugar Oatmilk Cortado

This new-to-the-menu espresso drink combines brown sugar syrup and oat milk to balance out the punchy coffee notes.

Starbucks

2. Latte (Iced + Hot)

You can totally enjoy a latte at Starbucks if you're vegan. Their oat, almond, coconut, and soy milks are vegan, plus many of their syrups qualify as vegan, too, if you want to flavor up your drink. According to this Starbucks supervisor, all of Starbucks "clear" syrups are vegan and dairy-free. Starbucks' regular and white mocha sauces and caramel drizzle are also vegan and dairy-free.

Starbucks

3. Americano (Iced + Hot)

Starbucks' Americanos are just water and espresso, so you don't have to worry about any dairy being in there. Optionally, you could ask for a splash of non-dairy milk and pumps of your fave syrup.

Starbucks

4. Brewed Coffee (Iced + Hot)

Same goes for their brewed coffees, including iced coffee. Easily ask your barista to add in some non-dairy milk and a few pumps of syrup if you desire!

Starbucks

5. Nondairy Salted Caramel Cream Cold Brew

This vegan cold brew drink is crafted with non-dairy cold foam that's flavored with salted caramel – and it's delish!

Starbucks

6. Nitro Cold Brew

A plain nitro cold brew from Starbucks is fully vegan and dairy-free. You can choose to add a splash of non-dairy milk, if you wish your sip to be a bit smoother and creamier.

Starbucks

7. Iced Brown Sugar Oatmilk Shaken Espresso

This one's a classic: shots of espresso get shaken up with ice and brown sugar syrup to create a frothy foam, then the drink is topped off with oat milk to cut the bitterness. It's quite a delectable order, even if you're not eating fully vegan.

Starbucks

8. Starbucks Refreshers

All of Starbucks' fruity Refreshers are vegan. Plus, you can can add lemonade, tea, other flavor inclusions like strawberry and peach to add some extra oomph.

Starbucks

9. Iced Black Tea

Their refreshing iced black tea is certifiably vegan, too.

Starbucks

10. Iced Green Tea

If you prefer green tea, Starbucks' offering is vegan-friendly. If you tend to take your tea a bit sweeter, just order it with however many packets of your preferred sweetener, and your barista will add it in.

Starbucks

11. Lemonade

You truly can't go wrong with a lemonade!

Starbucks

12. Hot Teas

Starbucks' hot teas are totally vegan, too. If you want to make them fancier, ask for an additional splash of your go-to non-dairy milk!

Vegan Starbucks Foods

Starbucks

1. Rolled & Steel-Cut Oatmeal

Now onto the food! First up is Starbucks' oatmeal, which you can fancy up with nuts, berries, and brown sugar. Make sure to order it with water to ensure it stays vegan.

Starbucks

2. Plain Bagel

Surprisingly, Starbucks' bagels are also vegan.

Starbucks

3. Everything Bagel

The plain and everything bagels will work for any vegan eater.

Starbucks

4. Avocado Spread

Plus, you can order your bagel with a side of this delicious avocado spread for a nutritious boost!

Starbucks

5. Spicy Falafel Pocket

This 100% vegan snack pocket is new to the Starbucks menu, but it's already become a fan-favorite amongst vegans and non-vegans alike.

Starbucks

6. Chipotle Almond Dip

You can order the Spicy Falafel Pocket with a side of this fully-vegan Chipotle Almond Dip (AKA Bitchin’ Sauce). Yum.

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By now, you may be able to recognize signs of gaslighting or other toxicbehaviors, but do you know how to take everything you've learned and become a super compatible couple? According to experts, there are a few key things super compatible couples rarely argue about — even with whatever faults each person brings to the relationship table. While the topics these couples avoid may not surprise you, the reason why they're able to avoid them might. But first, let's talk about what makes couples more compatible than others.

Dr. Brooke Keels, Ph.D., LPC-MHSP, LPC-Supervisor, Chief Clinical Officer at Lighthouse Recovery, has this to say: "Couples are compatible when they share similar values, goals, and know the best way to communicate with each other." Notice she didn't say these couples are just alike.

More so, she explains that "it's about how well they handle differences, whether they can support each other through tough times, and how they connect emotionally." Dr. Keels adds, "when there’s respect, trust, and a good balance of give-and-take between them?" Dr. Keels believes this gives couples a better chance "to be in sync."

Scroll down to see the topics you'll rarely hear compatible couples arguing about!

RDNE Stock project

1. Long-term goals like marriage aren't often a cause for concern.

Have you ever dated someone that made you wonder what you saw in them once you pay attention to certain red flags? You may have found yourself arguing with them about everything from religion to reproductive health, leaving you feeling dizzy afterwards. But Dr. Keels says compatible couples are more likely to be aligned on "whether they want the same things out of life."

Her examples include:

  • Relocating for careers
  • Family planning
  • Finding somewhere to settle down in general (i.e. apartment, condo, different state, close to family, etc.,)

"This common ground lessens the chance of fighting over these big topics," Dr. Keels reiterates.

Vlada Karpovich

2. There's a lesser chance arguments about weekend activities occur.

We're no strangers to indecisive moments where we couldn't agree about what to do on the weekends with our partners, but Dr. Keels says compatible couples don't always run into this issue. "When you enjoy similar activities or have overlapping hobbies, you're more like to find ways to unwind together, rather than feeling disconnected or frustrated by each other's choices," she adds.

While it varies from couple to couple, you and your partner may enjoy the following:

  • Buying tickets to watch the latest college basketball or football game
  • Going to a 'Paint and Sip' class for fun
  • Having a mini outdoor picnic
  • Visiting a national park if it's on your couple's bucket list
  • Spending a day at a local arcade

The possibilities are endless, but all that matters is that "this mutual understanding makes spending time together feel natural and fun," according to Dr. Keels.

Mikhail Nilov

3. Communication styles aren't causing a daily disruption.

Some people have a more direct way of communicating while others may be passive or even passive-aggressive. Less arguments aren't happening because compatible couples communicate the same however. "When they both understand each other's communication style — whether it's direct or more subtle — it helps avoid misunderstandings and frustration."

Here's a couple of examples:

  • If you're having a bad day that has nothing to do with your partner, they don't take it personal when you prefer some alone time.
  • If your partner says something they perceived to be a joke, but you didn't, you're less likely to immediately accuse them of being insensitive. Instead, there's a higher chance of asking what they mean by something and expressing why you didn't like it instead of arguing.

Compatible couples "know how to express their feelings and needs in a way that the other person can easily understand" which makes "it easier to resolve issues calmly," according to Dr. Keels.

Alex Green

Are couples better (or more compatible) because they don't have a lot of arguments?

Well, no. That's actually a stretch because everyone has arguments. "Even compatible couples can argue about everyday things like chores or schedules. No matter how well they get along or how "in sync" they are, little annoyances can still pop up here and there, and cause some tension between them," Dr. Keels shares. "The difference," she points out, "is that they're usually better at handling these moments and keeping them from turning into bigger problems."

The other thing she's seen couples argue about is money. "It's such a common stress point because everyone has different habits and priorities when it comes to spending or saving," she says. But, guess what? "Compatible couples tend to approach the conversation with more understanding and a willingness to find a compromise," she continues.

If you feel like you and your partner aren't on the same page, it may not be time to break up just yet. We've learned that that it can take time to effectively communicate with a romantic partner or understand them. Compatibility is great, but it's not an indicator that a relationship will be smooth sailing!

Keira Burton

How can I have healthier disagreements with my partner?

Like we said, getting to a point where you and your partner aren't consistently hurting each other's feelings during disagreements takes time as well as skill. No one's born knowing all the answers so don't think your relationship is over because you're still figuring things out.

Dr. Keels says one way you and your partner can work on the kind of disagreements you're having is by "knowing how to communicate/compromise." Look, we heard your sigh and know it's probably the antithesis of how you feel. We struggled with compromising, but you don't get far in life thinking that everyone else has to bend to your will all the time.

"Even if they don’t see eye to eye all the time, healthy couples listen to each other's perspectives, and look for solutions that work for both of them. It’s not about 'winning' the argument and getting to say who's right, but finding common ground so they can move forward together," adds Dr. Keels.

SHVETS production

Also, "staying respectful event when things get heated or when you're upset" is a way to have a productive arguments, according to Dr. Keels. What happens is that "healthy couples avoid yelling or saying hurting things during disagreements," she says. This means no cursing or raising voices to the point your next door neighbors feel they have to call the police to do a wellness check on you.

"Instead, they just focus on the real problem and stay calm, which helps them work through the issue without hurting each other and the relationship," Dr. Keels says. And in the event you and your partner can't find common ground in a given moment? She highly suggests you "take breaks or pause when things get too heated."

Couples who do this "know when to step away and cool off before continuing the conversation," she adds. There are times where it's difficult to have a proper conversation when you're anxious or angry, so it's always better to revisit the topic.

Dr. Keels agrees and says, "This gives them a chance to cool down first so they can properly think things through, and think of a solution that works for both of them without saying anything they might regret."

Visit more of our relationships articles to find more advice about navigating friendships and love.

What is it about family sagas that seem to make book clubs more interesting? Maybe it's because we know interpersonal relationships can be a little dysfunctional. It could be that we still don't know how to communicate with the people we love the most. Even if we love our parents and siblings, reading about other families' fictional twists and turns gives us a rush of adrenaline.

So it's no wonder Jenna Bush Hager's January book club pick feels like something we can read without putting down. It's full of complicated relationship dynamics, love, and reconciling one's identity with their past. You can say it's the perfect read to kick off your 2025 reading goals!

Learn more about Jenna Bush Hager's 2025 book club pick and fall in love with one character's journey of self-discovery.

Amazon

The Life Cycle of the Common Octopus by Emma Knight

Penn should be excited about advancing her education at the University of Edinburgh, but she can't stop thinking about the secret her parents have been keeping from her. For some reason, she believes she'll uncover it while she's in Scotland because Lord Lennox — her father's friend — is in the area.

Her hunger for the truth leads her to Lord Lennox's estate where she she starts mingling with his family and even discovers love in this moving novel.

@readwithjenna/Instagram

Jenna Bush Hager's Thoughts About The Life Cycle of the Common Octopus

Jenna Bush Hager thinks readers will love The Life Cycle of the Common Octopus because "it's a rich novel" with themes of "friendship and motherhood" (via Instagram). It's so good, she's sure "it will sweep you off your feet (via Instagram).

We hope you enjoy reading about Penn's journey in The Life Cycle of the Common Octopus and encourage you to check out Reese Witherspoon's January book club pick next!

Trader Joe’s loves to keep us on our toes when it comes to their new arrivals. We’re constantly monitoring the aisles to discover all the new TJ’s sweet treats and savory snacks they launch – and these 7 new picks for January 2025 are not to be missed! All of these Trader Joe’s products will run you less than $5, which only makes sealing the deal on your grocery bill easier.

From delicious dips to a very enticing new frozen meal, these are the 7 best new Trader Joe’s finds you absolutely need to try in January 2025.

Trader Joe's

1. Teensy Candy Bars

These tiny little candy bar bites ($2.99) resemble Snickers in the best way possible: layers of nougat, caramel, and peanuts are enveloped in a delicious chocolate coating for maximum snackage. We're gonna have to resist eating the whole bag! TJ's even suggests using these bits as decoration for other desserts, like sprinkling some on a scoop of ice cream or baking them into some cookies.

Trader Joe's

2. Olive Tapenade Hummus

Trader Joe's array of dips is simply too good to resist, and this newcomer hummus ($3.49) is no exception! It's a tub of "smooth and nutty" hummus topped with a tapenade comprised of black olives, manzanilla olives, capers, and olive oil to give it a salty effect. It's gonna taste so great as a dip for crackers or as a spread on a Mediterranean pita wrap.

Trader Joe's

3. Organic Concord Grape Jelly

This squeezable grape jelly ($3.49) is nothing short of nostalgic. Trader Joe's says it's "super smooth, joyously juicy, and potently purple," which immediately has us sold on making PB&Js every day now.

Trader Joe's

4. Spicy Chicken Nuggets

Oh, yeah. Bring on the spice with these spicy nuggs ($3.99) that make the perfect easy meal no matter the time of day! Made from all-natural chicken breast and rib meat, breaded with wheat, rice and corn flours, then covered in hot sauce and lightly fried, TJ's has their texture down to a tee. You can easily cook 'em in the air fryer, oven, or microwave before chowing down!

Trader Joe's

5. Crispy Potato & Poblano Pepper Tacos

These halved and fried frozen tacos ($4.99) will totally crush your Taco Bell cravings, since they come together super quickly and contain flavors with mind-blowing authenticity! Each taco is filled with a blend of seasoned mashed potatoes and some "ever-so- slightly spicy" poblano peppers that'll work so well with any dipping sauce, from TJ's salsa to their creamy Jalapeño Sauce.

Trader Joe's

6. Strawberry Mini Hold The Cone!

Just in time for Valentine's Day, Trader Joe's is debuting a new flavor ($3.99) of their classic Hold The Cone! frozen dessert: strawberry! These tiny, chocolate-covered cones are lined with even more "rich" chocolate on the inside, then packed with strawberry ice cream, which TJ's says is crafted with plenty of strawberry purée.

Trader Joe's

7. Caesar Salad Dip

Trader Joe's shoppers have said this new Caesar Salad Dip ($3.69) makes a perfect girl dinner addition– which, if you get it, you get it! The tub starts with a "creamy" base that's then loaded up with Caesar-seasoned sour cream, mayo, anchovy paste, Parmesan, and finely shredded Romaine for the crunch. It's best enjoyed with crackers or veggie sticks to dip, but you could also smatter fried chicken or seared steak in it for some ahh-mazing flavor!

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