Meet the Woman Who Designed That Smartphone You’re Texting on

As the Design Lead for Microsoft’s digital personal assistant — Cortana, created for the Windows Phone 8.1 — Sogol Malekzadeh is a force to be reckoned with in the tech industry. Scroll down to learn about her inspirations, her advice for other designers and what else she’s got in store!

Tell us a bit about yourself and your background.

I began my career in Iran in the art industry and have a great passion for the intersection of humanizing technology and design. I joined Microsoft about five years ago, and since then, I have been enjoying working on an array of projects from Windows Phone to services across Microsoft.

How was Cortana born?

We believe technology and experiences are more meaningful when they’re deeply personal to an individual. With Cortana, we wanted to design experiences that embrace human values and our complicated life, to elevate our emotions, to celebrate our behaviors, to grow the ways we grow, to learn and evolve as our life is changing every day. Cortana was born out of a desire to create deeply personal tech that not only helps you with productivity, but ultimately gets to know you, builds a trusting relationship and anticipates your needs. Design is key to creating that trust.

Where do you get your inspiration?

We are surrounded by inspirations. Most of the time all it takes is taking a moment and paying attention to your surroundings, using all your senses, being open to discover and explore, being curious and letting your imagination fly. As a designer, I rely on my senses a lot, and with that, I have been able to find inspirations in things, ranging from simple everyday objects to complex and unknown universes.

What other hobbies do you have?

I love to learn new things. From sewing new headbands for my eight-month-old twins to designing and building modular furniture with my husband and illustrating a story with my seven-year-old, there is always something to learn and something to love.

What project are you proudest of and why?

That’s kind of like asking which child you love the most. I’m proud of every project I do for different reasons. I strive to design experiences that meet people where they are and are unified around the people and things that matter most. Cortana is an example of the intersection of human and technology, hence I am proud of it. Our team has been working on many projects and I think the combinations of all of us working together will make humanity proud.

What’s one piece of advice you’d share with other makers?

Tech is a tool and we have a responsibility as the tool makers. Our opportunity for innovation lies not just in designing a tool to meet a functional need, but in understanding the human truth or motivation driving that need. It’s our responsibility to create with care so the burden doesn’t fall too heavily on the user’s shoulders. It should be physically, cognitively and emotionally appropriate for people and should also fit us individually, yet connect us universally. We are moving in a direction where in the future, there will be software in everything: packaging, clothing, home goods, etc. And it will no longer be about pressing a button on a screen, rather technology will be embedded into everyday objects we use and responding to the way we behave. Therefore, it is important to stop and ask yourself, “What is the result of putting this product in the market and why are we designing it?”

Is your design philosophy similar to Sogol’s? Let us know in the comments below!

We've seen Michelle Yeoh's striking sophistication in Crazy Rich Asians, and seen her kick butt in Everything Everywhere All At Once, but in Wicked, we finally hear her sing! "I was terrified," she exclusively reveals to Brit + Co. "First of all, you know, singing in a room with your coach, singing in the recording studio, it's okay because it's very few people and it's you, and it's in a contained area, but that scene had so many people around and you know, and there you have the singing legend Cynthia [Erivo]."

See Our Wicked Interview With Michelle Yeoh

  • Michelle Yeoh reveals she was "terrified" to sing in the Wicked movie.
  • Cynthia Erivo was her "rock" throughout filming the scene.
  • She also says reuniting with director Jon M. Chu was "wonderful."

Giles Keyte/Universal Pictures

"She was like my rock," Michelle says of the movie's leading lady. "She just looked at me, held my hands and she said, 'I know you can do this because I've heard you, so just sing, just go for it and have fun.' And you know when you have a dear friend who has confidence in you? It just like gives you that extra [push], and I did and I had fun. So that was all in all a good day."

It's no surprise on a movie set with so many musical geniuses — Cynthia Erivo, Ariana Grande, Ethan Slater, Jonathan Bailey — that the cast would break into song between takes. "I was, like, in a rock concert the whole time," Michelle says. "I was just sitting back and watching them and they are like little angels singing. They have such incredible voices."

Giles Keyte/Universal Pictures

When we meet Michelle Yeoh's character Madame Morrible, she becomes an integral part of both Glinda and Elphaba's lives as a professor and a mentor. And for Michelle, working with Ariana and Cynthia was an "incredible opportunity."

"It was really truly magical in that sense to be surrounded by that kind of kinship and love," she says. "That was very, very special indeed. Ariana is young and she's so eager, and so loving and lovely at the same time. And so working with her — Jon and I sometimes would play tricks on her. He'll come up to me and say, 'can you just scare the h—ll out of Ariana?' And I'm like, 'No,' he said, 'Please, it will be so fun.' And it was! I mean, I scared her so bad her eye lens popped out. We are so naughty."

"And then with Cynthia, she's a pro, come on!" Michelle continues. "She's an Academy nominee, he's a [Tony] winner. She's everything, but at the same time so grounded. And when you work with people like that who is passionate, who is because they only make you better, we only try to make each other better, and that is the true experience of an amazing storyteller. It was fantastic, and having Jon around again was wonderful."

Universal Pictures

In our final moments together I can't help but point out how the film makes room for every kind of woman, and how it'll make every viewer feel more powerful when the credits roll. "I think the most amazing thing, it's like you can be whatever you want to be, and believe that people will accept you for who and what you are," Michelle says. "I think that's the most important thing.

I think the very diverse cast makes a big difference because you know, you have a Madame Morrible who's Asian looking, then you have an Elphaba who's green, but more than green. So I think that the coming together of this cast and particularly at this time — why did they hold out for 20 years before they brought it to a cinematic experience? I think there are very good reasons for that."

See our interview with Ethan Slater to hear more about Ariana Grande & Jonathan Bailey, The Wicked Cast Family, And Embarrassing Crushes.

This interview has been edited for length and clarity.

My best friends mean the world to me, and though I wish I could give them the world, this year, I just want to get them gifts that are as special as our friendship. Whether it’s a personalized pendant, a cute skincare set, or the lip shade they simply can’t stop talking about, I want them to know just how much I care about their companionship! Thus, I’ve curated the ultimate list of gifts for best friends to help you gift your besties something they’ll truly love, especially if it comes from you. These gifts are so good, I really want them for myself, too.

Our 40 favorite gifts for best friends:

Scroll on to see the absolute best gifts for best friends to give in 2024!

Amazon

1. Scent Beauty by Sabrina Carpenter Cherry Baby Eau de Parfum

Leave it to Sabrina Carpenter to influence my list of gifts for best friends. Her "Cherry Baby" scent carries sultry notes of vanilla, peony, cherries, and chocolate, which is the perfect aroma for a night out with the girls.

Summer Fridays

2. Summer Fridays Lip Butter Balm

This lip balm is viral for a reason. Your besties' lips deserve all the instant moisture, color, and shine this tube provides. This brown sugar shade looks decadent AF, but you can also snag it in other fun 'flavors' like iced coffee and mint.

Urban Outfitters

3. Camp Snap Screen-Free Digital Camera

For the one that's always documenting the friend group's antics, they'll enjoy taking this unique, screen-free digicam on nights out, weekend trips, and cozy nights in! It captures film-style photos (without the time-consuming film photography process), and it can be used over and over again since it's rechargeable.

SeaVees

4. SeaVees Hayward Platform Shoes

Moccasin-style shoes are super popular this winter. I love how comfortable SeaVees' shoes are, so I might just have to share the love with my besties this holiday season... and snag a pair for myself so we can match, of course!

Dieux

5. Dieux Angel Face Cleanser + Moisturizer Bundle

Dieux is one of my go-to skincare brands for effective products that still take it easy on my sensitive skin. Their Baptism cleanser, part of this giftable duo, provides a nice clean without stripping any moisture from my skin. I also use their Instant Angel moisturizer religiously in the wintertime since things tend to get real dry. I'd say you can confidently gift this set to besties of any skin type.

Anthropologie

6. By Anthropologie Monogram Heart Locket Necklace

Personalized gifts will always feel special. Kick this gift idea up a notch by inserting a little pic of you and your BFF in the locket before wrapping and handing it over!

Urban Outfitters

7. Baggu Mini Nylon Shoulder Bag

I carry this Baggu bag just about everywhere I go. It's perfect for happy hours or dinners since it's small and not too much of a hassle to tow along, but don't let its size fool you: this baby can fit a lot. Your most stylish best friend will be wearing it the moment they open their gift!

Target

8. Jingle & Mingle 5 Days of Rosé Wine Set

You can never go wrong with rosé, baby! This gift set carries 5 personal-sized bottles of different varieties for them to sip on around the holidays.

Kulfi Beauty

9. Kulfi Beauty All Night Out Eye Set

This eye makeup set is complete with a bold eyeliner shade and a shimmery pot of eyeshadow. You get to choose the exact shades of each before purchasing, so this is truly one of the most fun personalized gift ideas. The set also comes with a funky pair of mismatched hair clips – so cute!

Dame

10. Dame Massage Oil Candle

This soothing candle melts down into a sweet-smelling massage oil that's easily dispensable, thanks to the pointed spout on the glass. This is a great gift for your single and partnered pals alike, whether they're using it to wind down themselves or for sexy time with their S.O.!

Life is Good

11. Life is Good 'I Deserve A Little Treat' Boxy Crusher Tee

Everyone deserves a little treat. Wrap up this awesome (and comfy!) tee alongside your bestie's favorite snack, sweet treat, or freshly-baked dessert to totally nail their gift this year!

Compartés

12. Compartés Pistachio Sea Salt Chocolate Truffles

These aesthetically-pleasing truffles could be the perfect sweet treat in question!

Nordstrom

13. OSEA Super Glow Body Set

I know anyone in my close friends circle would be happy to be gifted some nice skincare goodies. This luxe set from OSEA comes with a body wash, oil, and serum to keep skin looking and feeling happy!

Subscribe to our newsletter for even more holiday gift ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Ethan Slater might have snagged a role in the Wicked movie, but he's as much of a fan as the rest of us. "It was such an honor to be a part of," he exclusively tells Brit + Co. "That sounds like a sort of a platitude, but it really was, I'm such a big fan of Wicked and have been for so long that to be a part of it is insane."

See Our Wicked Interview With Ethan Slater

  • Ethan Slater considers his role in the Wicked movie "an honor."
  • The cast felt like a family "immediately" thanks to Cynthia Erivo and Ariana Grande.
  • He also points out an Easter egg that will change the way you see Jonathan Bailey's 'Dancing Through Life.'

Giles Keyte/Universal Pictures

Stars Ariana Grande and Cynthia Erivo, as well as director Jon M. Chu, welcomed the cast with open arms — literally. "[They] would hug everyone who came in," he says. "The first day I think every actor had a minimum two-hour meeting with Jon just to walk through all of the designs and all the things and talk about character. And so from from the very beginning, it just felt like it's really safe...This huge movie is something that we've been waiting for for 20 years on a big scale with the biggest stars in the world, it could have felt really intimidating and it felt really familial immediately."

And part of that family dynamic meant there was a lot of laughing, even if there weren't too many pranks. "There was a lot of just hanging out and giggling on set. I think Jon and Michelle [Yeoh] have a real special — they go back and so they were really funny...All of the people in this cast from afar are so intimidating. It's Michelle Yeoh, like, it's Jeff Goldblum. And then in person, they're just down to clown and it was so fun. I don't know if [there were] pranks, I was too nervous to do pranks. And I think people were kind and didn't prank me, but there was a lot of giggles."

With Ariana Grande's natural humor and SNL star Bowen Yang, it's no wonder some of the funniest moments happened during the Shiz University scenes. "I cannot wait for like the roll out of everything that Bowen said that isn't in the movie, or Ari, honestly, said that isn't in the movie. Just take after take."

"It's hard not to [laughing while filming]," he continues. "I think we were pretty good. But the moments where somebody broke, it was always great. There's one that's seared into my memory of, in Doctor Dillamond's classroom, I don't remember what Ari said but she got Cynthia and it's just the two of them across the way and they're staring at each other and she got her so good. There's something really wonderful about breaking. It's delightful."

Giles Keyte/Universal Pictures

Another standout scene featuring the Shiz students is "Dancing Through Life," and the number's rehearsal is one of Ethan Slater's most memorable days on Wicked. "We had a rehearsal with, I don't know, maybe 100 dancers working on 'Dancing Through Life' and Jon came down, this was really early on and he gathered all the dancers around and he gave this speech [where] he basically told the story about how he fell in love with filmmaking," he says. "And it was because of dancers and it was because of the collaboration between dancers and the camera. And he was like, 'We're all in this together. And if you need anything, find me. I'm in the director's chair, but I'm accessible.' And he was, I would sit next to him and watch take after take and he would like point things [out]. He was just so generous."

Is directing something Ethan himself would be interested in? "There's so much I have to learn, but I'm excited to learn it," he says. "And I write and I love writing for the screen and all of that someday I would love to take that on. But I think I'm self aware enough to know that it might be a little ways down the line."

Now, bringing it back to the "Dancing Through Life" of it all, I couldn't help but dance in my seat throughout the song, and Ethan Slater promises it was just as fun to film as it is to watch. "[Jonathan Bailey] the most charismatic human on the planet, it's nuts," he says. "That whole scene was so fun and it was fun. Jonny and Ari are so funny, they're just an incredible duo and they're so funny individually."

"What you can't see is that even in the shots that I'm not in, I'm like, just right here [off camera]," he continues. "I'm just like really close by just out of frame which is like a little Easter egg just for me, you know, watching it and be like, 'Oh I was there!' But I just got to sort of be around in their orbit. They're magnetic, both of them."

Universal Pictures

While his character Boq spends the whole film nursing a huge crush on Glinda, Ethan Slater actually swept Ariana Grande off her feet IRL. The duo made headlines when they reportedly coupled up while filming, but Ethan says he still feels like a middle schooler when it comes to romance — and that "just existing" means he embarrasses himself in front of his crushes.

"I definitely am a person who suddenly can't speak or just be like, 'Oh my God, good morning and thank you for coming,'" he says, pretending to tear up. "That is kind of my MO and always has been. I think I've never left the place of feeling like a 7th grader." I guess we're all just fools in love!

"Dancing Through Life" is just one number Wicked fans have been looking forward to — "Popular" and "Defying Gravity" are two of the most recognizable showtunes, and they're so recognizable that a line from "Defying Gravity," "Everyone Deserves The Chance To Fly," became the tagline for the film.

"The message that 'what makes us different makes us unique' is really powerful, and I think it's two-fold," Ethan Slater says. "One is, it's empowering to each person that you do deserve it, you deserve happiness, you deserve to be seen and you deserve to do the great things that you want to be doing. But also as a directive, you know, the way that we treat others. It's not just me that deserves that, it's you. And making sure that you treat others the way that you would want to be treated, or to acknowledge the humanity in others that it's so easy to acknowledge in yourself. So I think it's both things. I think it's both empowering and it's like a good way to treat people."

Universal Pictures

What does Ethan pick when he wants to sing? (No, it's not Spongebob). "Honestly, if I just want to like belt at the top of my lungs, I go to Jesus Christ Superstar. I do "Heaven On Their Minds." It's so good. It's incredible. Talk about a great movie musical."

While the fan (and theatre kid) reactions have been incredible so far, Ethan Slater says he loved talking to the original Wicked cast. "I've become very close with Chris Fitzgerald, who was the original Boq and with Norbert Leo Butz who is the original Fiyero," he says. "So after they saw it, I got to talk with them a little bit about what it was like to see and that was really meaningful. Not just because they're friends of mine and not just because I look up to them, but because it meant a lot to me that I took care of Boq, this role that Chris created. And he's, the best of the best so that was really cool."

Check out the latest news on Wicked: Part 2 for more, and our interview with Wicked Star Michelle Yeoh On Pranking Ariana Grande & Singing With Cynthia Erivo!

This interview has been edited for length and clarity.

Our favorite dancing queens (Meryl Streep included) might be returning to the big screen for a third encore of Mamma Mia! and we’re already rewatching the first two movie musicals in preparation.

In an interview with Deadline in May of 2023, Mamma Mia! franchise creator and producer Judy Craymer said a third movie musical is in "earliest stages." She also shared that she has come up with a way to bring Meryl Streep back again.

"I don't want to over-egg it," she said of the unofficial news, "but I know there's a trilogy there…and I do think Meryl should come back, and if the script is right, she would, I think, because she really loved playing Donna."

"Of course I want to do it," Streep said during the 2024 Cannes Film Festival (via Deadline). Sounds promising to us!

Is Mamma Mia 3 happening?

Universal Pictures

Yes, Mamma Mia 3 is in its early planning stages! Christine Baranski just told The Hollywood Reporter that she's met with producer Judy Kramer, and that Kramer has plans for the third movie. "She gave me the narrative plotline of how it’s going to happen," Baranski says. "That’s all I can say! But, it’s not like, 'Oh, I wish it could happen!' Judy Kramer makes things happen. She made number two happen, and it was a phenomenal hit. I wouldn’t put it past Judy Kramer to get everybody back together."

Universal Pictures

A third installation was first mentioned way back in 2020, during a Collider interview with Mamma Mia! star Amanda Seyfried. Seyfried said she was on board — and at the time, she thought the rest of the star-studded cast would be too.

"Listen, every single person in that movie would say yes in a heartbeat because we want to hang out with each other," Seyfried told Collider at the time. "That's what we talked about last time, like did we ever think that we'd end up here again on an Island in Croatia?"

When will Mamma Mia 3 come out?

Universal Pictures

We don't have an official answer about when to expect this highly anticipated sequel. The project is in the "earliest stages," according to creator and producer, Judy Craymer. Cher also revealed to Entertainment Weekly that everyone is "talking about it," but she doesn't "know when they're going to do it."

Has casting information been shared about Mamma Mia 3?

Jonathan Prime/Universal Studios

While nothing's been made official, Amanda Seyfried just said something that made my heart skip a beat. She told ABC News she loves Sabrina Carpenter's music and dropped this admission: "If Sabrina Carpenter wants to play my daughter, I’ll make it happen."

But before she admitted that, the actress said something else that made me raise my eyebrows. "Everybody says it’s gonna happen, but I mean, I haven’t seen a script."

Cher is also eager to return to the beloved franchise and is rooting for Meryl to make an appearance again. "I keep saying, 'Meryl, you've got to come back,'" she said (via Entertainment Weekly). She also said she's told her, "'It'll be fun. You'll have a good time. You'll be able to sing.'"

I don't know what it'll take, but hope someone gets a script in Amanda Seyfried, Cher, and Meryl Streep's hands ASAP!

What is the first Mamma Mia about?

Universal Pictures

The first film follows Donna (Streep) and Sophie (Seyfried) as mother and daughter living on a remote Greek island. When Sophie is about to marry Sky (Dominic Cooper), she sets out to learn who her real father is after discovering it could be one of three men (played by Pierce Brosnan, Stellan Skarsgard, and Colin Firth).

Who does the second Mamma Mia follow?

Universal Pictures / NBCUniversal

Mamma Mia 2takes viewers back to 1979, where young Donna (Lily James) embarks on a series of adventures throughout Europe following her Oxford University graduation. On her journeys, she makes the acquaintances of Harry, Bill and Sam – the latter whom she falls in love with. In the present day, pregnant Sophie dreams of renovating a taverna while reuniting with her mother's old friends and boyfriends on a Greek island island.

TBH, we’re pretty happy that Mamma Mia! is far from over, and we can’t wait to see what the franchise has in store for us next. Stay updated on all the latest entertainment news with Brit + Co.

This post has been updated.

There's nothing ~normal~ about how much we love Normal People's Paul Mescal & Daisy Edgar-Jones. While it turns out we're not getting a Normal People season 2 (yet), the two actors are starring in some of 2024's biggest blockbusters (Twisters and Gladiator II, namely), and we've been soaking up their presences ever since.

Paul recently exhibited his ongoing friendship with Daisy at the Gladiator II premiere in Los Angeles. While he approached Brittany Broski on the red carpet for an interview, he recognized her from her recent 'Royal Court' interview with Daisy:

"You were with Daisy!" he chimed in excitingly. We just love this power duo!

Enda Bowe/Hulu

Daisy Edgar-Jones also revealed that she's remained incredibly close to Paul Mescal after their time on Hulu's Normal People. "Paul is one of my lifetime best friends," she says. "He’s an incredibly grounded person and I am too, I think, so it’s nice to be able to have those touchstones and those people you can laugh about it with and be lighthearted with. We met when I was 20 and Paul was 22; I’m so excited to see where we’ll be at 32, 42, and what life will bring us."

But the coolest thing is that not only is Normal People special for Paul and Daisy, but they've also been able to see the effect of the show on its fans.

"The thing I love people saying the most is, 'It made me contact my ex,'" Daisy continues. "Especially when much older people say, 'I just wanted to reach out to the person I was with when I was 17 just to say you were a big part of my history and thanks for being part of who I am, the tapestry of my life.' And that I really love, because I’m a massive romantic."

Daisy recently revealed they bonded over their training for Twisters and Gladiator II.

"I did running lessons — isn’t that crazy?" she told Variety. "Actually, Paul [Mescal] and I were laughing about it, because he was training for 'Gladiator II' and I was training for 'Twisters,' and obviously he had to be huge and I was like, 'Don’t worry, I’m going to be right up there with you.'"

Let us know your favorite Normal People moment in the comments and check out 5 Leading Ladies We'd Love To See In A Paul Mescal Rom-Com.

This post has been updated with additional reporting by Meredith Holser.