SoulCycle’s CEO Shares Her Tips for Building a Fitness Empire

To call SoulCycle a fitness craze is a huge understatement. The 45-minute spin class meets night club is more than just a workout. For some, it’s a way of life. SoulCycle fanatics can all relate to 10 central thoughts that cycle through your head during class. And some SoulCyclers are so amazed by their super fit instructors that they need to know their beauty regimen. For SoulCycle CEO Melanie Whelan, she’s been a fan since her very first ride. During Re:Make 2016, Whelan shared her best entrepreneurial tips, and we paid attention. After all, you don’t make Fortune magazine’s 40 Under 40 list by accident. As CEO, Whelan has helped grow and scale the brand from seven SoulCycle locations to 74, with a brand new international location in Toronto. Here are her seven tips for turning a passion into a career.

1. Reconnect with your original vision. Whelan is a true believer in her company, so much so, that she rides four to five times a week at different studios across New York City. When she’s on the road and there’s a local SoulCycle studio, she always stops by for a class. “Sometimes all I need is to hop on the bike and get inspired to reconnect to the larger vision,” says Whelan. For her, this means thinking about SoulCycle as more than just a fitness brand. She and her team view the company as a hospitality business and always put riders first.

2. Feel passionate about where you work. Whelan’s best advice for breaking into the fitness industry or any industry for that matter? Don’t aim for a specific title. “Get a job, put your head down, raise your hand, and work hard,” says Whelan. Some of her best team members have taken steps sideways, backward, and diagonally to get in the door, and they are the most successful team members. Believe in the mission and organization.

3. Listen to customer feedback. Before becoming COO and now CEO of SoulCycle, Whelan was the vice president of business development at Equinox, and worked at Starwood and Virgin before that. Throughout her storied career, she learned the importance of valuing consumer feedback and developing great relationships with clients. “At a young age, I learned from my entrepreneur father the importance of the customer, and always making sure the customer felt heard, valued, and appreciated,” says Whelan. She strives to create a SoulCycle experience that always makes each rider feel special.

4. Get up early. Whelan has two young children and says that her best tip for working moms is to get up earlier than everyone in your house, skim through emails, and set a plan for the day. That way, when her kids wake up, she can be fully present for their morning routines and school drop-offs. “For me, being present in the moment is so important and it is something I always aspire to do.”

5. Prioritize carefully. Whelan doesn’t believe in a work/life balance. Instead, she thinks of her life as pie with a lot of slices for work, self, partnership, friendship, fitness, and family. Sometimes one part of the pie takes up more time. “By managing your own expectation of what balance looks like for you personally, it’s all possible,” says Whelan. On weekend mornings, for example, Whelan will take a SoulCycle class and then her husband hands off their kids to her so he can take a class.

6. Give back. Inspired by two teens who began riding in SoulCycle’s West Hollywood studio through a program called Urban Fitness 911, SoulCycle launched SoulScholarship in 2015 as a 10-week program to bring fitness and education to underserved communities. Participants attend classes twice a week and go to health, nutrition, and job readiness workshops as well. “Last year alone, we had more than 250 students participate in the program. We’re really excited to be operating in Chicago, NYC, DC, and Los Angeles, and our goal is to eventually roll the program out to all of our markets,” she says.

7. Ask a lot of questions. Throughout her career, Whelan has learned a lot by asking dozens of questions and taking the initiative at her different jobs. She wholeheartedly believes in the power of potential and putting people into roles before they’re ready. “I’ve been thrown in way over my head at pivotal moments in my career, and I fundamentally believe that’s the best way to learn,” says Whelan.

Have you ever rocked a SoulCycle class? Tell us where @Britandco!

(Photos via SoulCycle, photo credit for Melanie Whelan headshot via Caitlin Ochs for the Wall Street Journal)

A Complete Unknown finally rolls into theaters on Christmas Day (you know..like a rolling stone?) but the cast is already generating serious buzz. Timothée Chalamet snagged a Golden Globe nomination for his portrayal of Bob Dylan, while Monica Barbaro just won the Astra Film Awards' Breakthrough Performer Award. But when I sat down with the actress, I couldn't help but go all the way back to the first day of filming the December movie.

Here's what A Complete Unknown's Monica Barbaro had to say about meeting Timothée Chalamet and learning guitar for the role of Joan Baez.

Monica Barbaro loved working with Timothée Chalamet on 'A Complete Unknown.'

Monica revealed in a Rolling Stone interview that she met Timothée Chalamet a week before filming — and that he was already more-or-less in character. "The first time we met was a music rehearsal," she tells Brit + Co exclusively. "So we just really launched right into it, which was nice because I admired his work so much from afar and any level of intimidation that I may have had, I could just sort of funnel into music prep, which was great."

"It was a beautiful experience of getting to hear our voices harmonize as these characters and hear the accompaniment of our guitars," she continues. "And we were able to kind of like anchor ourselves in the music and have sort of a meeting of minds that was maybe a little more similar to Joan and Bob because they met in the music scene as already very proficient musicians. So that was a beautiful magical day. And then we like launched right into filming."

Monica Barbaro (who you'll recognize from Top Gun2) stars as musician Joan Baez, and even though Monica had to learn how to play guitar for the role, you'd never guess just by watching the film. She carries herself with such confidence and ease that I'd have believed she'd been playing her whole life. And the fact her voice sounds like a Disney princess is just the cherry on top.

"I'm not a singer, I didn't play guitar," she says. "So there was sort of this introductory level thing going on where I just had to figure out how to form my hands and in some way, I thought about how she might have done that at like 14, I think, when she first picked up guitar. But that was just like an overhaul of everything — I mean, all my time just poured into that training."

She was doing her own research, but also worked with vocal coach Eric Vetro, who's also worked with Ariana Grande, Sabrina Carpenter, and Shawn Mendes. "He encouraged me to consider what the lyrics of songs meant to her," Monica says. "Because the best musicians are storytellers and that's one of the best things about he renditions of these folk songs is you feel the story of the song."

And because of that, focusing on the lyrics "was also a part of the character development. So there were sort of siloed things like voice, guitar research, and then her speaking voice," she says. "And then all of those things started to just kind of like meld, you know. You have to play and sing at the same time and tell a story and do it from the perspective of Joan. And so so they just sort of over time kind of like bridged."

But no matter how much prep Monica, Timothée, and Elle Fanning (who stars as Sylvie Russo) did for the film, they still had to film in the middle of New York City, which came with its own set of 2024-specific challenges. "It was interesting to be filming and have people sneaking videos and posting them on the internet," she says, admitting that she "really just tried to turn all of that off to the best of my ability."

The film highlights the tension between celebrity and fame, considering we meet Bob Dylan right before he becomes, well, Bob Dylan. "It's a privilege to have to have so much attention and excitement on a project and I appreciate the intent, but you kind of just sort of turn it off a little bit and disengage," Monica says, "especially when you're talking about just a very different kind of fame in the sixties."

Read up on 23 Hilarious Tweets About The Timothée Chalamet Lookalike Contest That Timothée Crashed for a good laugh.

Studio McGee has spent the last decade inspiring us with a blend of accessible and elevated designs, creating beautiful and totally livable spaces. In her 2025 Home Decor Trends report, Shea McGee emphasizes that home decor trends evolve gradually over time, and I couldn’t agree more. Unlike the fast-paced world of fashion, where trends shift every season, these design moves develop organically over time, and that's good for your wallet and taking your time to create a space you love. Get inspired to refresh your home in 2025 with a few new accents, from embellishments like fringe to maybe a little western or seaside art.

Here are Studio McGee's 2025 Home Decor Trend Predictions, with a few surprises!

Photo: Shade Degges | Design: Studio Mountain

Romantic Silhouettes

Take Romantic Silhouettes, for example. This is a trend we've seen steadily gain traction over the past few years. Think curvy furniture, delicate floral prints, and soft blush hues — when curated thoughtfully, these elements can become timeless staples in your home.

www.youtube.com

- YouTube

Watch Shea's take on designing your home for 2025!

Photo: Michael P.H. Clifford | Design: A1000XBetter

Western Cowboy

This is a design trend that totally surprised me, but I'm so happy to see it in the mix. Elements like leather furniture, rustic accessories, equestrian art, even wood walls, shown in this office designed by A1000XBetter, are making an impact in 2025 and beyond. But Shea notes that you can take this trend literally or just be inspired by the look. You can also mix it with other styles to personalize it for you. Add romantic pillows or ruffled tablecloths like McGee & Co. x Loeffler Randall Gardenia Ruffle Border Tablecloth – things you love that make it yours vs. based solely on one trend.

Gavin Carter| Design: House of Rolison

Saturated Colors

Shea predicts that rich hues like deep browns, oxblood red, and earthy greens will continue to dominate home decor colors going into 2025. House of Rolison's bathroom brown is an excellent example of this beautiful trend.

courtesy of Stewart-Schafer

Pattern Drenching

Embracing a single pattern and drenching an entire room in it — from walls to pillows, headboards, and curtains — is a surprise trend for 2025. This maximalist approach, which has been quietly gaining traction, draws inspiration from Arts and Crafts designers like William Morris and has been in and out of vogue since the Victorian era.

McGee & Co.

Embellishments

This is a trend you can easily DIY to add an extra layer of charm to your decor. Think playful details like fringe accents —beautifully shown in McGee & Co.'s Philippa Settee — along with tassels, pleats, ruffles, and rope. It’s all about embracing texture and whimsy, so have fun with it!

McGee & Co.

Seaside Inspiration

Coastal decor has long been an influence in design and you can be inspired by it in many forms, from shell accents to beach-inspired artwork like McGee & Co.'s Distant Coastline art to textured seagrass baskets and jute rugs. Even the soothing hues of the sea — think soft blues, sandy neutrals, and gentle greens — can inspire your 2025 spaces.

Check out the full list of Studio McGee 2025 Design Trends!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

We might just be getting into the holiday spirit, but for the Radio City Rockettes, it's been Christmastime since September! In addition to a very enlightening game of This or That, twins Caitlin and Courtney Sullivan gave Brit + Co an inside look at what it's like to be a Rockette — and what they do the rest of the year. Consider this the perfect trivia for your Christmas dinner after you've mastered that Rockette red lip ;).

Here are 12 surprising things about being a Radio City Rockette.

1. Rehearsing for the Christmas season is a full-time job.

MSG Entertainment

Once the holidays roll around, the Radio City Rockette shows might last 90 minutes, but prepping for the season is a full work week. "The rehearsal season itself is six weeks long, six hours a day, six days a week," Courtney says. "So it is a long process and I feel like the rehearsals itself are like a bonding experience for us."

2. The Radio City Rockettes get some serious bonding time.

MSG Entertainment

"You spend a lot of time with the girls around you and within Radio City, our dressing rooms too," Courteney says of the Rockette rehearsal schedule. "I feel like that's the time when you really get to form those bonds with your sisters and really create magic that can be seen on stage too."

"Yeah, once we move into Radio City, this becomes your family, truly," Caitlin adds. "We spend every day, day in day out together, we spend the holidays together. So you naturally just become very close with everyone."

Each Rockette dresses up her getting-ready station.

MSG Entertainment

"Everybody dresses up their station to make it feel very homey," Caitlin says. "I like lots of like decor and festive lights, candles, all that fun stuff."

The women love to have treats in their dressing rooms!

MSG Entertainment

I'm literally snacking on a chocolate bar as I type this, and I'm not the only one who likes to have sweets on-hand! "I love Christmas cookies," Caitlin says. "We will do something with our dressing room and bring in treats every day. I feel like someone's bringing in something new."

The Radio City Rockettes perform up to 200 shows at Christmas.

MSG Entertainment

"The Rockettes perform up to 200 shows in a season, and the way that each show feels so special and individual, it's just amazing how you never know who's out in the audience seeing the show for the first time," Courtney says. "And the way the ladies in the line put their best foot forward every single time is so inspiring and made me want to give even more."

"It just really amazes me how dedicated and how hard working all the Rockettes are," Caitlin agrees. "And I think we always knew that, but then once you're in it, you have a whole new level of respect for how hard all these women work."

And each Rockette can perform in up to 4 shows a day!

MSG Entertainment

"I think sometimes people don't realize we can do up to four shows in the day, which is unreal and amazing," Caitlin says. "That might be a surprise to people when they're coming to a show. They might think we just have that one that day, but we actually might have two, three, or four in the day, which is pretty amazing."

But the Rockettes also find time to goof off.

MSG Entertainment

The Rockettes might be known for their precision, but Courtney promises their smiles are real! "We are having so much fun," Courtney says. "It's really just an amazing feeling to be on stage and we find times to laugh and joke around, but really obviously give our all to our craft. And I think people don't realize like we are really having an amazing time on and off stage."

The Radio City Rockettes really support one another.

MSG Entertainment

As you can imagine, a career as a Rockette comes with its challenges, but the ladies on the line always support each other. "I was really proud last year was our first season together and just to complete one full season is such an accomplishment," Courtney says. "I feel like we're ready to take it on again and know like we absolutely can do it. And with the support of everyone around us too, you know, you're going to get through the entire holiday season and you're gonna come out even stronger."

The Radio City Rockettes can work a bunch of jobs during the summer.

MSG Entertainment

The Rockettes have a busy schedule during Christmas — but that doesn't mean they kick up their feet the rest of the year! "Every person on the line has a very diverse background and they go to different job opportunities throughout the year," Courtney says. "People are pulled in different directions when the holiday season is over. The Rockettes do work year-round [with] different opportunities."

"We're always looking to continue to dance and work on our precision," she continues. "The summer though, our favorite thing is to go to the beach. We're from New Jersey and the Jersey shore is like our home. So if we're not dancing, you can definitely find us relaxing on the sand."

The best thing about performing New York City can also be the most challenging.

MSG Entertainment

You know how, when people talk about New York, they say, "If you can make it here, you can make it anywhere?" That's because it's hard to live here y'all!

"This is just the city that never sleeps," Caitlin says. "There are people everywhere. It's always alive. There's just something magical about New York and I love that. And I think that could come with the biggest challenge as well: the city that never sleeps. You feel like you're going, going, going at all times. But that's pretty exciting to do at our age, living out our dreams. I feel like that will never get old."

"I feel like we have no complaints here!" Courtney adds.

Even as a Radio City Rockette, the work is never done.

MSG Entertainment

"I feel like there's always room for improvement," Courtney says. "Even today, as we're living at our dream, we're continuously working on our technique and our precision and going back to our foundation, I think the work is never done and you can continue to dream and accomplish some of those really major goals."

"Yeah, the work is never done is I think is kind of our motto," Caitlin adds. "Just keep, keep pushing, keep driving and just keep dreaming. And never give up."

The Rockettes are like one big family.

MSG Entertainment

Just like so many of our favorite TV show and movie casts, the Rockettes love to bond! "The Rockettes truly feel like a sisterhood and we are so lucky that we are real sisters on the line together," Caitlin says, adding that to dance "with your sister is everything we always hoped for."

And those connections make a magical experience like New York at Christmas even more magical. "[To] be welcomed with open arms has been such a dream come true for us," Courtney says. "We just love the holiday season and to celebrate it at Radio City, I feel like I can't imagine anything better."

Read 35 Magical Photos Of Christmas In New York To Inspire Wanderlust for even more holiday cheer!

Dunkin’s winter menu for 2025 is lookin’ pretty sweet. Seriously – 3 out of 5 new drinks on the menu are inspired by cake. Since there’s little I love more than a good, decadent dessert (other than coffee, of course), I’m especially excited about this new lineup!

The Dunkin’ winter menu also has one sweet snack and an iced espresso drink that are both hauntingly similar to what Starbucks has to offer. Is the competition heating up, or is it just me?

The Dunkin’ winter menu dropped on December 31, just ahead of the new year. Dunkin's holiday menu dropped on November 1.

Let’s officially get into it. Here’s everything on the Dunkin’ menu this December to start 2025 off just right!

Drinks On The Dunkin' Winter Menu

@snackolator

NEW! Lava Cake Signature Latte

Lava Cake Swirl flavoring, whipped cream, mocha drizzle, and hot chocolate powder. Now that's a mouthful! That's exactly how this new drink is built – with tons and tons of chocolate. If you've got a strong sweet tooth, this one's for you.

@snackolator

NEW! Lava Cake Coffee

Dunkin' is also featuring the new Lava Cake Swirl flavoring in this creamy coffee. It'll be available to order hot or iced!

@snackolator

Brown Sugar Shakin' Espresso

Um, Starbucks dupe, anyone?! Dunkin's version of the famed Brown Sugar Shaken Espresso looks like it follows a very similar recipe to the Starbies way: espresso (shaken until frothy), brown sugar syrup, and oat milk. I can't wait to try this one and see how it measures up to my routine Starbucks order. It even got a co-sign from Sabrina Carpenter.

Dunkin'

Brown Sugar Oat Iced Matcha Latte

Dunkin' will offer two new in-app exclusive drinks this season, the first being the Brown Sugar Oat Iced Matcha Latte. It's like your average iced matcha latte, amped up with some brown sugar syrup and oat milk. Yum.

@snackolator

Raspberry Lava Cake Coffee

The second in-app exclusive drink on theDunkin' winter menu is the Raspberry Lava Cake Coffee, which features a dose of Lava Cake Swirl alongside a raspberry flavor shot and cream. You'll be able to order this one hot or iced.

Food On The Dunkin' Winter Menu

@snackolator

NEW! Whoopie Pie Specialty Donut

Now, onto the good stuff. The Whoopie Pie Specialty Donut features a halved glazed chocolate cake donut that's filled with vanilla whipped buttercreme icing and topped with a cute lil' buttercreme rosette.

Dunkin'

Iced Lemon Loaf Cake

Okay, yet another Starbucks similarity! This zesty-sweet snack returns on December 31. Dunkin's Iced Lemon Loaf Cake is moist as can be, and is topped with a thick layer of lemon icing.

More Dunkin' Menu Items To Come In 2025

Dunkin'

Dunkin' Valentine's Donuts

Speculation around the Dunkin' winter menu for 2025 also dropped some hints about the chain's Valentine's Day offerings.

According to the buzz, the Brownie Batter (pictured above) and Cupid's Choice donuts will return on January 29. What's even more exciting is that a new iteration of Dunkin's Munchkins will be available, too!

The new Valentine's Munchkins will reportedly be made from glazed chocolate donut holes coated in Valentine's-esque sprinkles. I'm craving them already!

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This post has been updated.

If there’s any holiday where you’re encouraged to take shots, it’s New Year’s Eve. But, that doesn’t mean you should limit your NYE party beverages to champagne. These sparkly, glittery and all-around enticing shots are sure to please and won’t induce any bad-idea hangovers from too manytequila drinks. You can let your resolution ideas start when the calendar reads 2025. Meanwhile, cheers to enjoying these shots you’ll actually want to make (and take) this New Year’s Eve.

The 14 Best New Year's Eve Shots To Throw Back For 2025!

Brit + Co

Apple Cider Shooter

That caramel vodka you bought on a whim once can finally be put to good use with this spiked apple cider shooter. Whip it up as a shot or a large punch that will last all night long. (via Brit + Co)

Brit + Co

Root Beer Float Shooter

This soda shop classic gets an adult upgrade with ROOT, a traditional alcoholic Native American tea. And tea is healthy, right? ;) (via Brit + Co)

Brit + Co

Rainbow Shots

Meet your new party trick! All five of these shots come out of one shaker. Prepare to amaze your guests with your bartending skills this NYE. (via Brit + Co)

Sprinkle Bakes

Champagne Chantilly Shooters

Be sure to add these cake-inspired shooters to your after-holiday to-do list to start 2016 with a little bit of deliciousness. (via Sprinkle Bakes)

Feast + West

Champagne Jell-O Shots

Turn your champagne into a shot! If you’re hosting a large party, these are a way more affordable option than a case of champagne. (via Feast + West)

Dine and Dish

Blackberry Gin Shooters

This shooter is *almost* too pretty to drink. Plus, we can all pretend that the blackberries are doing you some good. (via Dine and Dish)

A Year of Cocktails

Butternut Rum Lifesaver

A shot that tastes like candy is a sweet way to start your year off right. (via A Year of Cocktails)

Holly's Cheat Day

Tipsy Spritzer Shots

Not every shot needs to be super strong. If you’re looking for something you can enjoy throughout the night, this sweet, bubbly and tart “spritzer” shot is low in alcohol content and big on flavor. (via Holly’s Cheat Day)

Bubbly Nation Creations

Sparkling Jello Jigglers

Swap out champagne for the grape juice in this recipe to make a fancy, adult version of a JELL-O jiggler. Sprinkles and edible gold stars required. (via Bubbly Nation Creations)

Broma Bakery

Champagne Jello Shots

Awww, Jello Shots are all grown up in this festive recipe. They have a nice flavor that won’t leave you wincing afterwards. (via Broma Bakery)

The First Year

White Chocolate Champagne Cheesecake Shooters

This shot is delicious enough to be dessert. Top yours with edible glitter sprinkles to get even more festive. (via The First Year)

Cookin' Canuck

Cranberry Kamikaze Shots

NYE calls for a fancier drink than a go-to beer or wine. Ring in the new year with cranberry kamikaze shots that look pretty and taste delicious (via Cookin' Canuck)

Tablespoon

Banana Split Shooters

This shot requires five ingredients that'll send your taste buds soaring. I mean, what could be better than taking a shot of something that tastes like dessert? (via Tablespoon)

Something Swanky

Sparkling Cider Jello Shots (Non-Alcoholic)

If you want to be extra careful not to induce a hangover when you wake up in 2024, your best bet are these sparkling cider jello shots. They're made with unflavored gelatin, distilled water, cider and your choice of berries, cherries, or gummies! (via Something Swanky)

Looking for more NYE recipe or drink ideas? Check out Brit + Co on Pinterest and check out our New Year's Eve dinner ideas for more inspiration.This post has been updated.