Square Nails Are The Y2K Beauty Trend We’re Glad Is Coming Back

1. Strawberry Shortcake & Bows

If you're ditching traditional V-Day plans in favor of something that centers your relationship with your friends, you need something that's not obviously associated with romantic love. Why strawberries? Besides being one of the sweetest fruits you can put in any dessert, they have a cutesy vibe that looks amazing on nails.

P.S. Add a pink bow decal to one of your nails for a bit of contrast!

2. Fire Engine Red

This one's for the girl who loves wearing shiny, red, and oval nails because it's her version of the 'Superwoman pose.' We haven't figured out why this color makes us feel so powerful, but we know it's a must for anyone who's not afraid to plan her date on Valentine's Day.

3. Cherry 8-Ball

Does a little minimalism mixed with a touch of brashness sum up your personality? Great! You'll love these cherry 8-ball nails that have the unmistakable sign of both.

4. Queen of Hearts

Are you aching to show off your new engagement ring à la Zendaya? Then you need the perfect Valentine's Day nails to complement it like this queen of hearts design. We can't stop staring at the cute red designs that remind us of scones.

(Great, now we're hungry...)

5. Nail Reformation Precious Love Nails

These nails remind us of strawberry milk for some reason, but in a totally cutesy and not school lunch-y way. They feel similar to the queen of hearts nails, but the light pink base and different sized hearts creates a slight, sweet difference.

6. Kiss Voguish Fantasy Artificial Nails

Okay, okay...so these aren't pink or red, but some people love the idea of wearing hearts without all those "traditional" Valentine's Day colors. Seriously, uou'll love wearing these black and white press-on nails! They almost remind us of cow print nails — which we kind of miss wearing, if we're being honest.

7. heyhae Valetines Semi Cured Gel Nail Strips

Don't sleep on gel strip nails because they're a great alternative to press-ons! These semi-cured designs make a great fit for Valentine's Day because they blend simplicity with optimism.

8. Nail Reformation Love In Motion Nails

Let the whole world know you're in love with these press-on nails! You'll have different heart designs on three fingers, so can wear your heart on your nails, not your sleeve. 😉

9. Olive and June Red Hearts Nails

Similar to the gel strip nails, these cute red heart designs are for the girl who loves to keep things low-key in love. Whether you're single, dating, or secretly engaged (we won't tell), you'll love hiding your heart in plain sight.

10. beetles Gel Polish Valentines 'Cherry of Love' Nails

Skip the strawberries and go straight for cherries with these nails. You can still wear them to your Galentine's brunch, but you'll also catch your date smiling at them when you're alone.

11. Glamnetic Pure Hearts Press On Nails

These nails are the perfect match for anyone who's a fan of yummy sweet treats! If you're baking all morning for your at-home Valentine's Day plans, make sure your nails are included in the cute pics you'll be adding to Instagram!

12. OPI x Wicked xPRESS/ON 'Totally Ozmopolitan' Nails

Take your shiny, red, and oval nails to greater heights — er, lengths — with these OPI x Wicked nails. Since they're press-ons, you can wear them during date night and soak them off later if they feel like a hassle.

13. KISS Gel Fantasy Jelly Nails

Take a break from all things red, pink, and white by wearing these lilac jelly nails! They have silver hearts on them, giving your nails a shiny glow!

14. Olive and June Secret Sauce Velvet Nails

Designs aren't always needed for memorable nails! Rock this velvet set and watch everyone at your table feel tempted to order a nice glass of red wine...or three.

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

“Gilmore Girls fall—it’s a thing,” Owala’s site reads. “If you’re the kind of person who needs coffee in an IV, we’ve got the mugs for you. Choose from Luke’s Diner or The Dragonfly Inn… or get both. We know Lorelai would.” This collab is already perfection!

The Gilmore Girls Owala drop honors both The Dragonfly Inn and Luke’s Diner with two super cute cup designs.

The first is a cream white 20-ounce SmoothSip Slider dotted with purple dragonflies. The lid is a bold yellow color fitted with a lavender slider that’s used to conveniently open and close the cup.

The second 20-ounce SmoothSip Slider flaunts a brown and yellow logo for Luke’s Diner with a color-coordinated lid and slider. We truly can’t pick a favorite!

Both SmoothSip Slider cups feature an insulated stainless steel lining that keeps contents hot up to 6 hours or cold up to 24 hours. The cups are certifiably BPA-free, lead-free, and phthalate-free. The lid on each cup is dishwasher-safe, while the cups themselves should be hand-washed only.

This upcoming Gilmore Girls collab is part of Owala’s Color Drop program, which means it’s bound to sell out. However, if the drop sells out in an hour or less, it’ll automatically open for backorders, which ship 10-12 weeks after purchase. Previous drops have featured limited-edition water bottle colorways and even a fun Valentine's Day vault.

The Gilmore Girls x Owala collab will be available to shop on February 11 at 10am MT. You can shop each SmoothSip Slider for $32.99 a pop, or bundle the duo for $65.98. According to reviews from shoppers, this style of Owala is the “perfect to go coffee cup” and is “truly leak-proof.”