5 Must-DL Apps This Week: An App That Lets You Un-Text + More!

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

All The Disney Theme Parks, Ranked

1. Magic Kingdom

Magic Kingdom is quintessential Disney for both the young and young-at-heart. Located in Central Florida, when you think of Disney, this is usually what comes to mind. It's most notable for the larger-than-life castle where Cinderella and her princess friends get together to meet guests everyday.

I especially love Magic Kingdom because it has a bit of everything for those classic fairytale lovers and thrill seekers. You'll find coasters such as Space Mountain and Big Thunder Mountain Railroad, as well as more classic attractions like It's A Small World and Peter Pan's Flight that are suitable for the whole family. Plus, the entertainment is top notch with a daytime parade, evening fireworks, and a show on the castle stage.

(A word to the wise, though: there really isn't any alcohol in this park, so don't expect to have that Epcot-esque experience here)

2. Epcot

Speaking of Epcot, it's genuinely unlike any other theme park in the world. The park somehow brings together futuristic concepts (Space 220 is out of this world) and cultural diversity (hello, World Showcase!) in such a unique way! Not only can you explore 11 different international pavilions, eating and drinking to your heart's content, but you can also enjoy incredible rides like Guardians of the Galaxy: Cosmic Rewind.

And while Epcot has rides and character meet and greets, this park really stands out for its festivals. Every few months, guests can experience different themed festivals filled with varying entertainment, food, and beverage offerings. Epcot's International Food and Wine Festival is arguably the most popular — I mean who doesn't love to celebrate that?! Other incredible celebrations include the International Flower & Garden Festival, International Festival of the Arts, and Festival of the Holidays. I highly recommend scheduling your trip to Epcot during one of these festivals periods because it truly shows the park at its best capacity.

(And if you're feeling a silly, you can "Drink Around The World" in Epcot's World Showcase any time of year 😉)

3. Hollywood Studios

Hollywood Studios is flashy and fun, featuring larger than life productions to high-tech attractions and rides. You'll find a bit of everything at Hollywood Studios, but Galaxy's Edge and Toy Story Land are the park's newest developments with attractions including Rise of the Resistance, Millennium Falcon, and Slinky Dog Dash. Oh, and I can't forget about Tower of Terror — the icon of the park that can be seen from multiple points across the Disney property.

Lastly, you won't want to miss Fantasmic, the parks nighttime spectacular that combines water, characters, fireworks, and more into a breathtaking show for guests each night. Content Editor Haley Sprankle constantly has the theme song stuck in her head — it really is THAT good.

4. Animal Kingdom

No trip to Disney World is complete without a visit to Disney's Animal Kingdom. Whether you're looking to be in tune with nature or see wildlife in action, you can experience it all at DAK.

For starters, you can go on the Kilimanjaro Safaris where you'll be guided around an African savannah right in the heart of Florida to see animals like giraffes and hippos in their natural habitats while learning facts about the park and their conservation efforts. Outside of the rides, you can't miss the Festival of the Lion King which is a 30-minute Broadway-style show that features acrobats, live music, puppetry, and fire throwing — all in celebration of the beloved film!

The only downside to DAK is that it can get extremely hot, and there aren't a lot of places to find relief from the brutal Florida sun. I'd definitely be sure to wear protective hats and hydrate, whenever possible!

5. Disneyland

A visit to the original Disney park is a must-do at some point in your lifetime. Disneyland is home to Sleeping Beauty's castle and has a quaint, old-school feel that instantly transports you back in time. Unlike Disney World, characters at Disneyland roam and meet guests as they interact with their environment — almost as if they just hopped off a page from a storybook.

In terms of rides, there's no shortage of them at Disneyland, from Indiana Jones Adventure to Pinocchio's Journey. Lastly, no trip to Disneyland is complete without paying homage to Walt outside of his apartment on the top of Main Street U.S.A. Don't forget to grab a churro too — they're delicious!

6. Disney California Adventure Park

Directly across from Disneyland is Disney California Adventure — here you'll find a mix of Disney, Pixar and Marvel characters and rides for the whole family. DCA is home to the beloved Cars Land, AKA where you can visit Radiator Springs Racers and Flo's V8 Cafe. Other highlights of the park include Pixar Pier, San Fransokyo Square (inspired by Big Hero 6), and Avenger's Campus. If you get hungry at DCA, there are plenty of dining options, from Carthay Circle to Lamplight Lounge. Plus, who doesn't love that iconic Mickey Mouse ferris wheel?!

7. Disneyland Paris

Making your way to Europe? Be sure to make a stop at Disneyland Paris — located only 40 minutes away from the downtown area — to get your fix of Disney magic. Disneyland Paris is centered around Sleeping Beauty's Castle and is home to four lands — Fantasyland, Frontierland, Adventureland, and Discoveryland.

Like any Disney theme park there are so many rides, characters, and fun to get into. Step foot into Phantom Manor or Star Wars: Hyperspace Mountain to immerse yourself in Disney's iconic storytelling whether by yourself or with family members.

8. Walt Disney Studios Park

Next to Disneyland Paris, you'll want to head over to Walt Disney Studios Park to find attractions and characters inspired by Disney, Pixar and Marvel. Some of the most exciting elements? Crush's Coaster, Cars Road Trip, and Ratatouille — because of course we couldn't exclude Paris's favorite rat. It's definitely a slower paced park with less offerings, however, you'll still feel the magic as soon as you step foot onto the property.

9. Tokyo Disneyland

If you find yourself in Tokyo, then you'll absolutely wanna do yourself a favor and head over to Tokyo Disneyland. While it's completely it's own park, Tokyo Disneyland seems most similar to Magic Kingdom with its seven different "lands" throughout. You'll find the World Bazaar, Adventureland, Westernland, Critter Country, Fantasyland, Toontown, and Tomorrowland.

You'll find some classic Disney attractions, like the Enchanted Tale of Beauty and The Beast alongside other family-friendly options like Pooh’s Hunny Hunt and Monsters Inc Ride and Go Seek. Plus, you'll be able to see lots of characters throughout — not to mention the exciting entertainment offerings from Jamboree Mickey to Harmony in Color!

Lastly, this park has SO much great merchandise options, so you can bring home something unique with you to remember your trip!

10. Tokyo DisneySea

Head on over to Tokyo DisneySea where you'll find a plethora of rides and characters from beloved Disney movies. Aside from Mickey and Minnie, you can meet lots of princesses alongside Duffy and friends (the cutest little animal characters!) to fill up your autograph book and camera roll to the max.

This park is self-described as the "only Disney park themed to the myths and legends of the sea," adding extra intrigue to the experience. You'll find the Mediterranean Harbor, American Waterfront, Port Discovery, Fantasy Springs, Lost River Delta, Arabian Coast, Mermaid Lagoon, and Mysterious Island.

Tokyo DisneySea's latest expansion is Fantasy Springs where you'll be immersed into the worlds of Peter Pan, Tangled, and Frozen. Plus, you can get on Journey to the Center of the Earth and 20,000 Leagues Under The Sea — which you also won't find at any other Disney park!

11. Shanghai Disneyland

Shanghai Disneyland features the Enchanted Storybook Castle right in the center of the park, where guests can take pictures and get immersed in the magic. The park has eight different themed areas — Mickey Avenue, Gardens of Imagination, Fantasyland, Treasure Cove, Adventure Isle, Tomorrowland, Toy Story Land, and Zootopia — with each offering it's own unique vibe. Some popular attractions include Pirates of the Caribbean: Battle for the Sunken Treasure, Tron Lightcycle Power Run, and Peter Pan’s Flight.

According to their website, this park is also the most "technologically innovative" Disney theme park, so I'm sure you'll be in for some really exciting features! Plus, the Enchanted Storybook Castle is "the tallest, biggest and most interactive of all Disney castles the world over." Okay, sign me up!

12. Hong Kong Disneyland

Hong Kong Disneyland may be last on this list, but the park definitely has some incredible standout options for guests! (Plus, you know I'm never mad to be at any Disney theme park ever!)

For starters, no other Disney park has a Mystic Manor, an alternative take on the Haunted Mansion where guests are ushered inside as Henry Mystic shows visitors inside his home that's filled with antiques. Other highlights include the Iron Man Experience, Slinky Dog Spin, and Big Grizzly Mountain Runaway Mine Cars.

Plus, this park has stunning views throughout. The main castle is surrounded by lush, green mountains that are totally breathtaking — and totally different than anything you'd see in Orlando!