This Free Printable Gift Wrap Will Give You SERIOUS Island Vibes

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

Who are the main 4 in Fantastic Four?

The Fantastic Four revolves around Reed Richards (Pedro Pascal), Johnny Storm (Joseph Quinn), Sue Storm (Vanessa Kirby), and Ben Grimm (Ebon Moss-Bachrach), and Entertainment Weekly just dropped a bunch of new pictures from the film — like this shot of Ben securing his helmet for space exploration.

When is The Fantastic Four?

Marvel's Fantastic Four takes place in the 1960s...in a different universe. Because with Marvel's multiverse, anything is possible.

"We knew that we'd be on another Earth, so we had a chance to reinvent what the '60s looked like," director Matt Shakman (who also directed WandaVision!!) tells EW. "I was really interested in imagining the Fantastic Four being astronauts. Instead of Neil Armstrong and Buzz Aldrin going to the moon, what if it was Reed, Sue, Johnny, and Ben who were really the first to go into outer space, the first to push those boundaries?"

Who's in The Fantastic Four cast?

The Fantastic Four cast was, without a doubt, the most important part of the movie to get right. "It wasn't just a search for who was the best Ben and who was the best Johnny, but also who was the best family?" Matt Shakman says. "Who was the best married couple? Who were the best siblings and honorary uncle? So it's been very gratifying to see the incredible chemistry that the four of them have had since the beginning."

The cast includes:

• Pedro Pascal as Reed Richards/Mr. Fantastic: the leader of the Fantastic Four with the power to stretch his limbs.
• Vanessa Kirby as Sue Storm/The Invisible Woman: Reed's wife who can turn invisible and create force fields.
• Joseph Quinn as Johnny Storm/The Human Torch: Sue's brother who can ignite into flame and fly.
• Ebon Moss-Bachrach as Ben Grimm/The Thing: Reed's best friend who basically appears as a mass of rocks.

Are Sue Storm and Reed Richards married?

Yes, Sue Storm and Reed Richards are married — and they make a perfect team.

"If he is the most scientifically intelligent person, then she is the most emotionally intelligent person on the planet," Matt Shakman tells EW. "Between the two of them, they're building an idealistic society."

"If you played an exact '60s Sue today, everyone would think she was a bit of a doormat," Vanessa Kirby adds. "So figuring out how to capture the essence of what she represented to each generation, where the gender politics were different, and embody that today, was one of the greatest joys of this."

But they're also quickly going to become a family of three because Marvel confirmed during CinemaCon that the theory about Sue being pregnant is correct!

"One of the things I love most from Sue's history is when she becomes Malice, and all her dark stuff comes out," Vanessa Kirby says. "I wanted to make sure that there were tones of Malice in there with her, that she wasn't just the stereotype of a goody, sweet mother."

"I've always been really interested in the mess of femininity," she continues. "Not just the tough, invincible, powerful woman, but also a mother who gives birth, which is itself a superhero act. I love that these characters are real humans in a messy family who argue and try to work it out and get things wrong."