Scientists Have Just Discovered What Really Causes Red Hair

Red alert: Scientists may have discovered what creates those gorgeous ginger tresses. You know that the coloring has been mythologized (and sometimes mocked) throughout history, but what you may not know is that for a long time, scientists didn’t exactly understand why some people have red hair. A new study published in the journal Nature has moved themcloser to finding out — and brought up some interesting surprises.

How does hair color work?

On a basic level, natural hair color is determined by how much melanin pigment is in your hair, and what kind of pigment it is. There are two types of melanin: Eumelanin, a dark pigment that can block UV light, and pheomelanin, a lighter pigment which can’t. People who produce lots of eumelanin often have brown or black hair and skin that tans or darkens easily in the sun, while people who produce more pheomelanin are usually blonde or light-haired, with lighter skin and freckles.

The gene that dictates how much pigment you produce and what kind is called the MC1R gene. Dr. Ian Jackson, PhD, Group Leader of the MRC Human Genetics Unit at the University of Edinburgh in the UK, who supervised the study, explains, “MC1R is a protein that sits on the surface of the pigment-producing cells [melanocytes] and responds to signals from the skin and hair to make dark pigment. As far as we know, this signal (MSH) is made all the time.”

So where does red hair come into this? Scientists have known for a while that people with naturally red hair have a common variation (known as a polymorphism) in their MC1R gene. Actually, they have two, one from each parent. Dr. Jackson elaborates, “In red-haired individuals, MC1R is less able to respond to the MSH signal, so it makes less or no dark pigment and instead goes to the default state of making red pigment.”

The Mystery of Red Hair

So far, so simple. Someone happens to inherit two variations of the gene that controls which pigment is in your hair and how much is produced. Those variations mean that the person can’t produce dark pigment, and therefore they have red hair.

Ah, but that’s where the mystery comes in! Using genetic data from the UK Biobank, a big database of health information (including DNA) from 500,000 UK volunteers, the study’s authors point out that most people who have these two genetic variations, who should theoretically have red hair, actually have light blonde or brown hair. “Although pretty much all redheads have two variant forms of MC1R (one from each parent) and so can only make variant MC1R, which is less able to respond to MSH [and therefore doesn’t make much or any dark pigment], not all people with two variant forms have red hair,” explains Dr. Jackson.

What the Study Found

To get to the bottom of this question, the researchers looked closer at the DNA data from the UK Biobank. They excluded anyone who wasn’t white and British, because there is more variability in hair color of white Europeans, which left 343,234 subjects to look at. Their results showed that it’s not just MC1R genes that matter: The authors identified eight other genes that have an impact on red hair. For example, Dr. Jackson explains, “one of them codes for MSH, which makes sense: Changing the amount of signal will affect the way the variant MC1R works.” In other, less technical words, this gene controls how much of that signal gets through to the cells that produce pigment, which could determine the shade and tone of your red hair.

Some of the findings surprised even the researchers. By combining their results with information from previous studies, they found that genes that controlled hair shape and texture also played a role in hair color. So it’s not just how much pigment your body makes or what kind, but the kind of hair you have that will determine the color. “It does make sense, as we know that the hair cells are ‘talking’ to the pigment cells, not least by making MSH, and changes in these cells could affect that conversation,” Dr. Jackson muses. “Also, the speed at which the hair grows would affect how much pigment it picks up. Thickness might also affect that, plus thickness might subtly affect the way the pigment looks. Studies have shown that on average blonde hair is thinner than black hair — and my hairdresser agrees! So we can rationalize the finding, but it was a surprise.”

In case anyone with blonde, black, or brunette hair is feeling left out, there were some discoveries surrounding those hair colors too. “We found about 200 genes that influence whether non-red hair is blonde, brown, or black,” Dr. Jackson adds. “There is a continuous range of hair color, and the number of genetic variants you have determines where you are on the spectrum going from blonde through light brown, dark brown to black.”

What’s next?

As fascinating as these results are, this study wasn’t just about hair color. MC1R variations and their relationship to red hair served as a useful stand-in for other genetic topics. “The point of the study, besides it being of big public interest and helping educate the public about more complex genetic issues, is that it acts as a model for more complex genetics, in particular, genetic diseases,” Dr. Jackson says. “Most common genetic diseases like heart disease, diabetes, and psychiatric diseases, have multiple genes involved plus a lot of environmental influences like diet, exercise, life experiences. Hair color is pretty much 100 percent genetics, so we could study the genetics without having to consider environment.”

That means this study could be extremely useful later on. “What we are doing now is asking what the genetic variation is doing to the gene,” Dr. Jackson continues. “Most of them don’t change the protein that the genes are making — MC1R is an exception — but must be altering how much is made. The same is true for the genetic variation we find associated with genetic diseases. So determining the functional impact of this genetic variation is the key goal for us, and for many working on other complex genetic traits or conditions.” In the meantime, we hope this study makes you appreciate the amazing odds that went into giving you your own natural hair color, whichever shade it is.

Are you a proud redhead? Share your most beautiful photos with us @BritandCo.

(Photo via Getty)

Drew Barrymore recently chatted up actress (and mom to Kinds of Kindness actress Margaret Qualley) Andie Macdowell on her talk show, and I couldn't help but swoon over her gorgeous gray locks. I spotted my first gray hair at age 25 in a GAP dressing room, and it felt like an attack on my youth at the time. But there's been a growing cultural shift toward accepting and celebrating gray hair. If men can salt-and-pepper it, why can't we? Embracing gray hair can be such a positive and empowering choice. Here are 7 compelling reasons why.

1. You'll Save So Much Time And Money

Alexandra Tran

Coloring your grays can turn into a lifetime commitment of keeping up with the color. You’ll save time and so much money by not going to the salon every other month — and eventually every month — by letting your hair go gray. It’s freeing!

2. You'll Feel More Natural

Natasha Brazil

In an interview, Macdowell said she felt "more real and honest" going gray. Gray hair is just a natural part of aging and can look stunning when cared for with regular cuts and gentle styling, giving you a unique look that actually makes a positive statement.

3. You'll Look More Confident

Alexandra Tran

Embracing your gray hair can boost your confidence, showing the world that you're comfortable in your own skin.

4. You'll Reduce Your Exposure To Chemicals

cottonbro studio

According to the American Cancer Society and a study by Harvard Medical School, there is a possible link between hair dye use and cancer, especially skin and breast cancer. Avoiding hair dyes means less exposure to potentially harmful chemicals, which can be better for your overall health.

5. You'll Enjoy Healthier Hair

Alexandra Tran

Frequent dyeing can cause damage to your hair. Embracing gray hair allows your tresses to stay healthy and strong.

6. You'll Be A Positive Role Model

Shutterstock

By embracing your gray hair, you can be a positive role model for other women and girls, encouraging them to normalize the aging process and be grateful for it.

7. You'll Embrace Change

Khaki Bedford

New chapter in your life? Going gray can signify a new milestone and embracing change. Here's B+C editor Haley Sprankle (right) with her mom, whom she convinced to go fully silver. "She looks so cool with silver hair," says Haley. I couldn't agree more!

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Lead image by Natasha Brazil on Unsplash

"What would you do if your entire family, and your hometown, set you up to find love?" That's the question Ashley Williams poses in the first Small Town Setup trailer, coming to Hallmark+ in 2025. And if anyone has the answer, I have no doubt it's Hallmark — if anyone knows about warm, cozy, and sappy romance it's them! Even if you're not a huge reality dating show fan (or if you couldn't stop watching Reese Witherspoon's Love in Fairhope) this is one January TV show you won't want to miss.

Here's everything we know about Hallmark's dating show Small Town Setup, hosted by Ashley Williams.

'Small Town Setup' puts you right in a Hallmark movie.

All six episodes of Small Town Setup premieres on Hallmark+ on Thursday, January 2, 2025, and is hosted by Ashley Williams, who you'll recognize from movies like Falling Together and Two Tickets to Paradise as well as How I Met Your Mother.

Just like your favorite Hallmark movies are all about finding love, Small Town Setup focuses on singles coupling up. The show will follow a single who "has made it in the big city, but has yet to find love." And their concerned parents (definitely a Hallmark trope and an IRL trope...) get the whole neighborhood involved in finding three potential matches.

"When the singleton arrives home for a visit, they are presented with dating options curated by their hometown. After three dates, will they find love in their hometown? Or head back to the big city? All is revealed at a big town hall event, full of heart, warmth, and a few laughs along the way."

Okay, getting the entire town involved in my love life sounds crazy, but the whole community coming together for a town hall event sounds exactly like the kind of sweet and sappy event my life needs. (Listen!! Dating as a 20-something in the city is harder than I expected...)

Throughout the trailer we see our singles looking for love around their hometown, going on small town dates, and finding connection in the most unexpected places. Yeah...I'll be tuning in — especially since Small Town Setup is totally giving Gilmore Girls.

Check out the 11 New January 2025 Movies Viewers Will Adore — and you'll want to add to your calendar ASAP!

Keeping up with your hair color or concealing grays can get expensive at the salon, and who really has the time to book a salon visit every 4-6-8 weeks anyway? Thankfully, there are at-home root touch-up products that can save you time and money while still giving you a salon-like look. From root dye kits to concealers, here are the best products to freshen up your roots right at home.

Root Dye Kits

Photo via Shutterstock

Want to skip the salon for up to three weeks? Try these root touch-up kits for a hair refresh.

dP hue Root Touch-Up Kit

To permanently cover grays, this Leaping Bunny-certified at-home root touch-up kit will cover up to 1 inch of root growth and comes in six shades. It's paraben- and sulfate-free too. Get two-applications in one box for those in-between times.

Madison Reed Root Perfection Permanent Root Touch Up

Another Leaping Bunny-certified dye kit that gets results is Madison Reed's ammonia-free permanent root touch up. It takes just 10 minutes to cover gray with no harsh ingredients like pthalates or parabens, and should hold for three weeks until your next appt.

Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye

This drugstore option is affordable and ammonia-free, with a large palette of hair colors. Permanently cover grey roots in just 20 minutes!

Root Concealers

Photo by Element5 Digital

For when you have a salon visit coming up, these one-day concealers are perfect for a quick touch-up.

Color Wow Root Cover Up

This root cover up works great at covering grey and dark roots, adding highlights in between salon visits, and filling in thinning hairlines. Perfect for those last-minute touch ups, Color Wow is water-resistant and sweat-resistant and will last until your next wash.

Tarte Big Ego Dab & Go Hair Concealer

Look totally natural with this waterproof cream-to-powder hair concealer in a mess-free container. This vegan product is perfect for touching up roots and filling in thin spots on the go. Just toss in your bag!

Bumble & Bumble Color Stick Root Coverup

Refresh your roots with these hair color sticks from a cruelty-free brand. Apply like lipstick, and blend! It will wash out with your next shampoo.

R+Co BRIGHT SHADOWS Root Touch-Up Spray

This touch-up spray covers your roots until your next shampoo sesh and between salon visits. Paraben, sulfate-free, and vegan, the product also moisturizes and helps thicken hair with pearl extract and biotin.

Rita Hazan Root Concealer Spray

This award-winning concealer spray is water-proof, ammonia-free, and covers grays exactly where you need it.

Clairol Root Touch-Up Temporary Concealing Powder

Great for touching up roots and brows, this affordable concealer powder is perfect for keeping in your tote or car.

L'Oreal Paris Magic Root Hair Color Concealer Brush

Twist and brush on your root color with this brush applicator that dries quickly. It's great for hair that is less than 25 percent gray, and it's also ammonia-free, peroxide free with no harsh or synthetic dyes.

Preventive Serums

Photo via Shutterstock

Want to prevent more gray hair growth? Try these daily serums.

Vegamour Gro Ageless Anti-Grey Hair Serum

For those with 30 percent or fewer grays, this serum helps reduce the appearance of grays on new hair growth. Made with clean, vegan ingredients, Vegamour Gro was a 2023 NewBeauty Award Winner.

Arey To The Root Serum

Made with clean ingredients and cruelty-free, To The Root also helps slow and re-pigment grey hair while making your hair look thicker and more voluminous.

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Main Photo by Thaís Sarmento

Tourism can be a blessing for the economy of many cities around the world, but it often comes at a price. Destinations like Venice and Bali are iconic for a reason — they’re unique, breathtaking places that lure travelers from around the globe. But when a travel destination becomes too popular, it risks losing its charm and overcrowding can strain infrastructure, inflate costs for locals, and disrupt the peace and quiet of small, serene towns.

Here are 12 destinations that have struggled with overtourism. The good news? Many are implementing smart strategies to balance tourism with sustainability. Planning to visit? Consider booking during the off-season for a more authentic and enjoyable experience or try these hidden gems.

Pixabay

Venice, Italy

Cruise ships and swarms of tourists have overwhelmed this picturesque city, leading to overcrowded canals, damaged infrastructure, and skyrocketing prices. The local population is dwindling as Venetians leave due to the city’s unsustainable tourism boom. Last spring, in an effort to manage the influx, the city put into effect an entry fee for day-trippers and has limited cruise ships docking its shores.

Oleksandr P

Bali, Indonesia

Once an idyllic paradise, Bali now suffers from traffic congestion, environmental degradation, and overcrowded beaches. The island’s resources are strained under the weight of mass tourism, but there are efforts underway to promote sustainability like putting a moratorium on new hotels.

Willian Justen de Vasconcellos

Machu Picchu, Peru

Overtourism has led to erosion and damage to this ancient Incan citadel. A quota system and mandatory guides are helping preserve this popular South American destination.

Darren Lawrence

Tulum, Mexico

Once a tranquil paradise known for its pristine beaches, ancient Mayan ruins, and eco-chic vibe, Tulum has become a cautionary tale of overtourism. The surge in popularity, fueled by Instagram-worthy scenery, has brought overcrowding, environmental strain, and rising costs. The Guardianreported that locals are being pushed out by developers and despite the thinking that tourism helps local communities, poverty nearly doubled between 2015 and 2020. Local ecosystems, including fragile mangroves and coral reefs, are threatened by unchecked construction and pollution too. The local ruins have implemented stricter rules like no food or drink to limit trash and environmental impact from tourists.

Jimmy Teoh

Santorini, Greece

Instagram fame has turned this once-serene island into a tourist hotspot. Narrow streets are perpetually clogged, and locals are struggling with soaring costs of living due to tourism demand. The government has since capped the number of daily cruise ship visitors to keep overtourism at bay.

Chait Goli

Cinque Terre, Italy

Known for its colorful cliffside villages and breathtaking coastal views, these once-quiet fishing towns now see millions of visitors annually, way more than they can handle. To combat issues like congestion and cruise ships, local authorities have introduced visitor caps and encourage sustainable travel to protect Cinque Terre’s charm.

Rudy Kirchner

Reykjavík, Iceland

Is there anyone not going to Iceland these days? A small country with breathtaking landscapes, Iceland has been overwhelmed by tourists flocking to Instagram-famous sites like the Blue Lagoon and Diamond Beach. It's best to travel during the off season (November to April) and travel to lesser known spots like the Sturlungalaug hot spring.

youseflns

Maya Bay, Thailand (Phi Phi Islands)

This iconic beach, popularized by the DiCaprio film The Beach, suffered ecological devastation from hordes of visitors and anchored boats. Coral reefs were destroyed, and the beach was closed for years to allow recovery. It has since reopened after a huge revitalization project, but they have introduced visitor caps.

Pixabay

Kyoto, Japan

Traditionally quiet streets of this ancient capital city now teem with tourists during peak season. An increase in litter from tourists has required the city to install more trash bins to handle the crowds, and peaceful geishas are often chased down for photos. To mitigate the problem, Kyoto is considering running special buses to popular sites to reduce overcrowding, and temples and shrines are encouraging visitors to come early in the morning.

Prabin Sunar

Mount Everest, Nepal

The ultimate challenge for adventurers, Mount Everest has experienced overcrowding on the slopes and at base camps, leading to dangerous conditions, with litter and human waste piling up on the mountain. Permits are now harder to get, and stricter regulations for climbers are being enforced.

Mateusz Popek

Dubrovnik, Croatia

The Game of Thrones effect brought an influx of fans to this medieval city. Overcrowded streets and cruise ship arrivals have made it difficult to appreciate its beauty. The local government is taking steps to limit daily visitors and impose stricter cruise ship regulations.

Helena I

Lisbon, Portugal

Short-term rentals dominate the housing market now, thanks to affordable flights and the digital nomad craze. This has led to skyrocketing rents and displaced locals. Historic neighborhoods are inundated with tourists, making them less charming too. Everything from public transport to waste management struggles to keep pace with the influx. I went in December and it still felt a bit like Disneyland. Douro Valley and Madeira might be more favorable destinations any time of year.

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Heaping plates of Christmas cookies are synonymous with the holidays. It seems that nearly every country around the globe has their own variation on the holiday classic. In fact, some of these regions have been making their version of Christmas cookies for literal hundreds of years.

If you’re looking for a way to reconnect with your heritage, or maybe just want a little baking inspiration, check out our picks for the yummiest Christmas cookies from around the world.

The Noshery

Mantecaditos con Guayaba

These may look like ordinary thumbprint cookies, but these almond shortbreads from Puerto Rico are filled with a special guava marmalade. (via The Noshery)

Broma Bakery

Meringues

French meringues are a classic crumbly egg white cookie with a chewy interior. These get an extra European twist with the addition of Nutella. (via Broma Bakery)

Pretty. Simple. Sweet.

Alfajores

Deeply flavored dulce de leche, a caramel made from whole milk commonly found in Spain and many Latin American countries, is the key ingredient in these super pretty sandwiched Christmas cookies. (via Pretty. Simple. Sweet.)

Fancy Peasant

Melomakarona

These Christmas cookies that hail from Greece get their sweetness from a generous soaking of fresh honey! (via Fancy Peasant)

Very Eatalian

Baci di Dama

The name of this Italian treat translates to “lady’s kisses” — how adorable is that? These bite-sized cuties are made with ground hazelnuts and filled with a dollop of dark chocolate. (via Very Eatalian)

Cooking Classy

Linzer Cookies

These Austrian Christmas cookies are typically made with raspberry jam, but feel free to get crazy with a filling of your choice. Plus, the gorgeous windowpane look will make them a prize takeaway at your next cookie exchange. (via Cooking Classy)

Olivia’s Cuisine

Basler Brunsli

If you’re hanging out in Switzerland around Christmas time, you’ll definitely see these chocolate treats around. They’re often described as Swiss brownies due to their deliciously chewy texture. Perfect with a cup of eggnog or coffee! (via Olivia’s Cuisine)

Cilantro Parsley

Buñuelos

These tender miniature fritters from Mexico are a mix between a donut and cookie. Whatever you want to call them, they’re delicious. (via Cilantro Parsley)

Chef Lindsey Farr

Apricot Kolachys

The Hungarians definitely know what’s up when tart apricot jam gets wrapped in a blanket of flaky pastry. They’re a bright spot on a cold Christmas day. (via Chef Lindsey Farr)

Life, Love and Sugar

Cutout Sugar Cookies

In the United States, a plate of these festively decorated sugar cookies is just what Santa ordered. (via Life, Love and Sugar)

Saveur

Polvorones

You’ll find these simple pecan shortbread cookies all over Mexico around this time of year. The coating of powdered sugar and canela, a type of Mexican cinnamon, really bring the flavor to the next level. (via Saveur)

A Healthy Life for Me

Pignoli

These Italian Christmas cookies are made of a chewy almond base and topped with pine nuts. (via A Healthy Life for Me)

Fancy Peasant

Kourabiedes

These Greek Christmas cookies feature a buttery biscuit topped with mass amounts of powdered sugar. (via Fancy Peasant)

Does your family have a traditional cookie recipe for the holidays? Tag us @BritandBo in your Instagram photos and let us know!

This post has been updated with additional reporting by Meredith Holser.

Lead image via Pretty. Simple. Sweet.