This New Study on Breast Cancer Is a Literal Buzz Kill

Munn shared with TODAYthat she didn't initially plan to show her scars on the set. The campaign was focused on her recovery post-breast cancer diagnosis, but the makeup artist had a hard time covering up the scars throughout the shoot. She explained that she took a look in the mirror and thought, "I’m done being insecure about my scars." From there, she took the idea to show them off to the SKIMS team — and the rest is history.

And while she was scared to be so vulnerable on camera, this was ultimately a really empowering move for Munn. She elaborated that there are "so many women that have these same scars" who feel just as insecure as she did about them — and she really hopes those women see this ad. "Skims is so iconic and associated with beauty and sex appeal, and cancer really doesn't have that same connotation," she said. "So I just really hope that other women who have gone through my same path feel a little better after seeing it."

The star also took to Instagram to give a behind-the-scenes explanation of her experience. She reiterated that she was "done being insecure" about her scars. "Every mark life has left behind on my body is proof of how hard I fought," she wrote. "I hope other women who have been self-conscious about their scars see these photos and feel all the love I’m sending."

She also shared that SKIMS will donate 10% of their bra sales (except bralettes) to Susan G. Komen® — a charity dedicated to finding a cure for breast cancer — from October 23-31 in stores and online. "It’s really meaningful to be part of an initiative that supports research and helps countless individuals impacted by breast cancer," she said.

All of this comes on the heels of Munn's announcement earlier this year that she was diagnosed with breast cancer. She revealed the diagnosis came after recently tested negatively for well-known breast cancer genes and had normal results from her annual mammogram — but her doctor to check her Breast Cancer Risk Assessment Score. The test showed Munn had a 37% risk of breast cancer, so she pushed for more answers that eventually lead to her diagnosis.

Since then, Munn shared with PEOPLE that she had 4 surgeries in 10 months and underwent medically-induced menopause — all the while juggling being a new mom with husband John Mulaney. She shared, "I'm lucky. We caught it with enough time that I had options. I want the same for any woman who might have to face this one day."

After that March announcement, it's clear Munn is dedicated to raising awareness for women's health — and particularly their options. While chatting about the SKIMS campaign, Munn told TODAY, "You've got to go your doctor and you inundate them with information and you don't stop until they give you the test you need."

If you want to test your own risk for breast cancer, the National Institute of Health has resources here.

Despite the fact One Tree Hill might not have been considered the golden child at the time, the series has garnered a cult following since its on-air days, drawing fans to Wilmington, North Carolina for its anniversary celebration, and nearly breaking the internet when news of a sequel series leaked online.

"It's very, very early development," Burton says. "And so what has been really cool for us? And when I say us, I mean the entire cast, like everybody and our old crew, they're all really proud of the work that we did back then too. And so to see the public support this little show we made 20 years later, that's so special and it's so rare. And I love that, even though that news was leaked, Netflix gets to see that public outpouring of support. That's cool. So, fingers crossed we'll make it to the next step."

Burton was in her twenties for the majority of OTH, and while she (alongside other female cast members of the show) have since vocalized the mistreatment they experienced from showrunner Mark Schwahn, the challenges of her twenties don't overshadow the accomplishments.

"I was not afraid to say difficult things in my twenties," she says. "And what I can tell other people in their twenties is that the long game will pay off. If you say the difficult thing and you say the truth, and you don't mask and you don't make up an alternative narrative, people will eventually realize that you were right."

Although the people pleaser in all of us might not want to rock the boat, she praises young people who refuse to accept toxicity: "We definitely have a feistier generation coming up than what I grew up in."

With her fiery attitude and sharp sense of humor, I have no problem believing Burton was one of the feistiest women of her generation, and she now finds herself advocating for a new phase in her own life: perimenopause. The actress is currently partnering with OLLY for their new Mellow Menopause supplements, bringing awareness to a conversation that should have been happening all along.

Burton never really had a menstrual cycle until she started birth control, which messed with her hormones and led to a Xanax prescription she never needed. And as she aged, she moved from having pain during her period to having it during ovulation. "I felt like there was something really wrong with me because no one had explained that could happen," she says. "So the more we can throw out what the symptoms are, I think the calmer people will be in their exploration of their own bodies."

Knowledge and education are power, and Burton firmly believes the more you understand your body, your hormones, and your emotions, the safer you'll feel. But that's only one silver lining she's found.

"I've talked about the feminine rage that I feel like I've earned," she says. "That Kesha song 'Joyride' came out this summer. She says, 'I've earned the right to be like this.' And I was like, 'Yeah, of course.' I think we spend our twenties experimenting. We spend our thirties kind of, like, establishing our careers and what our goals are. And then our forties are about knowing who we are and owning it. And if biology wants to come out swinging, I think we're in a place where we can control that and we can handle it."

That isn't to say perimenopause hasn't come without its unexpected moments, like having to convince others she really was experiencing perimenopause, despite being "too young." "The more research I did, and then in talking to my doctor, my instinct was right," she reveals. "I was beginning the [menopause] journey, and rather than try to hide it or treat it like a deficit, I get to own it. Now I get to treat it and I get to help other women navigate it. And that feels so much better when you're going through a bad thing, but you know that you're helping someone else through it. It doesn't feel as scary."

But while it's important to be vocal about our experiences, I also can't help but point out how it feels like men never have to talk about aging — they just get to do it and no one bats an eye. "Yeah, I think it's important to act like a man," Burton jokes. She remembers when her husband (actor Jeffrey Dean Morgan) embraced his natural gray hair, no one in the industry considered him too old for Hollywood.

"In fact, people thought he was hotter," she says. "So I wanted to act like a man in that journey [and embrace my own gray hair]. And so the different reaction I had was a little bit startling, but also made me laugh...I want to treat this chapter of my life as my expertise chapter. I know what I'm doing. I've been training for 20 years, 25, it's been a lot and I wanted to acknowledge that I know what I'm doing and when I talk about my body, I want to know exactly what I'm talking about."

And part of that expertise is knowing herself inside and out. On the days Burton doesn't feel like herself, whether because of hormones or mental health, she emphasizes how important it is to actually communicate those feelings. "It has been vital for me to communicate, not just with my husband, but with my teenage son," she says. "I want him to grow up to be the kind of man that's supportive of the women in his workplace and the women in his life. You know, we all talk about how we need to educate our daughters, but we also need to educate our sons."

And looking back on her own teenage years, Burton reveals her experience with perimenopause has actually reinforced the values she identified during that period in her life. "I think being a teenager and seeing these people who were gods [in the industry], seeing how insecure and unhappy some of them were really tipped me off right away," she says. "Success is being okay in your little bubble, being okay in your bedroom at night when you're alone by yourself. And so my goals have always kind of centered on, 'Do I feel okay when I'm all by myself?' and menopause is one of those things that can rattle that safety for people."

"It's about knowing who you are so much that no one else can take it away from you," she continues. "And whether it's your work or a sh—ty boyfriend or whatever, you have to know yourself so well that no one can take it away, and menopause can mess with that sometimes. And I'm gonna fight like hell to keep who I am."

What is the 4B Movement?

According to The Washington Post, this is a "radical Korean feminist movement that swears off men to reclaim a sense of agency." It sounds similar to abstinence, but the trickle down effects are vastly different. Abstinence is taking a step back from anything that usually taps into your pleasure center — and that doesn't always mean sex. However, the 4B Movement is specifically rooted in 'de-centering men' completely.

CBSstates that researchers Jieun Lee and Euisol Jeong wrote a paper for Yonsei University about the movement, and deciphered that the "B" has four meanings:

1. biyeonae — "refusal of dating men"
2. bisekseu — "sexual relationships with men"
3. bihon — "heterosexual marriage"
4. bichulsan — "childbirth"

How did the 4B movement start?

In 2016, Hankyoreh reported that a man in his 30's chose to stab an unknown young woman in Seoul, Korea. When asked why he committed the crime, he gave this answer: "I did it because women have always ignored me." In response to the random attack, Hong Seong-su, a law professor at Sookmyung Women’s University, share a chilling message that the outlet recounted in the article. "The fact that [Kim] chose ‘some woman’ [as opposed to ‘some person’] as the target for his crime suggests it is not going too far to view this as a crime of hate against women."

This radical moment was an inception point for the movement overall, started in opposition to this gender-based violence, as well as gender-based discrimination as a whole. The Korean Herald noted that factors like pay inequality and a Donald Trump-like president of their own (Yoon Suk-yeol) were driving forces in 4B. Since his election in 2022, Yoon Suk-yeol has "promised to abolish the Ministry of Gender Equality and Family, which has been popular with his anti-feminist base," (via Korean Herald). Between all this and the global sensation of #MeToo, the 4B Movement gained major momentum throughout the last eight years.

The 4B Movement's Lasting Impact In South Korea

According to The Korean Herald, over 150 elementary schools aren't seeing first-graders walk through their doors and it has everything to do with the falling birth rate in South Korea. CNN reports that officials are so concerned, they're willing to do something to combat it. President Yoon Suk Yeol said, "We will mobilize all of the nation’s capabilities to overcome the low birth rate, which can be considered a national emergency."

But, this isn't the first time the birth rate has been addressed. Another CNN article reported that South Korea dished out $200 billion to "boost the population over the past 16 years." Still, things haven't worked in the government's favor. It's evident less women are having children and it seems to directly stem from women upholding the ideology they're not allowing their bodies to be used for motherhood anymore.

American Women's Response To The 4B Movement

After the shocking results of the 2024 presidential election, many women began to rethink how they relate to the men in their lives, finding South Korea's 4B Movement in the process. Based on the current rhetoric about women who don't have children and the restrictive anti-abortion laws with hardly any policies in place to reduce the maternal mortality rate, it's understandable why some women are fearful or fed up — and why many women are now finding parallels to what sparked 4B in the first place.

When you see people like Nicholas J. Fuentes tweeting things like "Your body, my choice. Forever," on the same day Trump won a second term as president, it can leave a sickening taste in one's mouth. One user's response to this was, "Funny how the loudest champions of 'freedom' are often the first to undermine it for everyone else."

Alongside this are men's social movements that are clearly intertwined with the current political climate, too. While obviously not all men believe in these ideologies, there's been a stark rise in their prevalence.

In 2020, ADL reported about the mindset of "Incels" and discovered that they feel emboldened by the 'manosphere.' So, what do they tend to believe? According to outlet, there's a belief "that the current sexual 'marketplace' gives women too much freedom to choose their own partners." Not only that, but the outlet says Incels tend to think women choose to ignore men unless they look a certain way or have a certain status, "leaving the remaining 80 percent of men (including incels) without a potential partner."

Nicole Prause, a UCLA Statistician and Academic, is well-versed in abstinence movements, and what they ultimately indicate based on statistics. "There are a number of similar men's movements already, especially Men Going Their Own Way (MGTOW)," she says. According to her, MGTOW don't pursue marriage or relationships with women, but "seek sex when it is on their 'terms.'" She says, "They're often viewing it as a battle pitting sexes against one another. These movements tend to be separatist, often evolving into misogyny and violent speech, such as glorifying sexual coercion and rape."

As a result of these growing men's movements and the incoming 47th President of the United States — a convicted felon with multiple allegations of sexual assault — there have been growing calls from women on social media to consider the 4B Movement for themselves. X user @jungsooyawning wrote, "american women it's time to learn from the koreans and adopt the 4b movement as a matter of fact women from all over the world should adopt the 4b movement i'm so serious," on the platform.

Freelance writer Daria Yasmiene also wrote about about why she's taking part in the movement for POPSUGAR. She said, "As a Black woman who has lived through three back-to-back elections with Trump as a focal point, I'm so far beyond tired that I need a lifestyle change." Ultimately, she wants to continue having the freedom to choose to live her life in a way that's not solely governed by men.

"With the little autonomy that I have left, I would rather be alone and safe from the consequences of male influence in my life than lie next to someone who doesn't see me as an equal. We deserve so much more than that."

Meanwhile, Sex and Relationships Coach, Leah Carey says that 4B "makes sense as a response to realizing that a majority of men valued the economy over a woman's right to self-determination." Depending on where you stand, she also says that it can be "seen as 'punishment' for men" or "as a choice of self-determination and self-protection for women." Somatic Trauma Therapist, Blessing Uchendu shares Carey's sentiments in that the movement is "a response to patriarchy and the centering of men and conversely the objectification of women, with the expectation that they fulfill roles as wives and mothers."

Potential Benefits Of The 4B Movement

So with all that in mind, is a movement like 4B beneficial? And is it even sustainable? I'm not going to tell you that you should or shouldn't join the 4B Movement because it's a personal decision. It's always wise to examine where you are in life instead of relying on social media, news outlets, or even the government to determine what you're going to believe. Still, there may be some benefits to the 4B Movement that outweigh any potential fallouts.

Carey says that "not being refused care for reproductive matters" is a potential benefit of 4B, while also highlighting that "the mental health benefits can also be huge for people who deal with anxiety, depression, or anything else that might cause emotional hardship in the current climate."

This could also lead to women identifying and honoring their true desires instead of following society's scripts about who they should be. Somatic Trauma Therapist, Blessing Uchendu believes that 4B is about women de-centering men and re-centering themselves — about "being the 'stars of their own stories,' rather than supporting characters in a malde-dominated narrative." Uchendu says. "It can be incredibly empowering to step away from systems that have felt compulsory in order to reflect on whether you are making decisions centered on yourself and your desires or whether these decisions are centered on the expectations of the society around you."

The most important thing Carey wants to note is that women aren't unable to find love and joy ever again by participating in the 4B movement. "Just because a woman chooses not to date, have sex, get married, or have kids with a man doesn't mean she can't do those things: with other women. it's more and more common for adult women to explore their same-sex attractions after divorce or widowhood," she notes. "With a generation of young women growing up with the understanding that heterosexuality is not the only option, we may see a wave of younger women also exploring in this arena (in addition to all the younger women who already know themselves to be queer)."

I would also say that you can always go back to dating and engaging with men whenever you want — this movement doesn't have to be a permanent choice if you don't want it to be. The whole point is to take charge and embrace your own sense of agency.

Yet, Prause does pause to mention the downside to "separatist movements." She explains that without support from men, women could struggle financially given pay disparities and other gender-based work inequities. Still, she says this doesn't really affect much if women have been figuring things out for themselves with little help from men.

Ultimately Uchendu says women having the freedom to exist without the weight of society's patriarchal standards on their shoulders is the "ultimate freedom." She says, "In the words of Audre Lorde 'If I did not define myself for myself, I would be crunched into other people's fantasies for me and be eaten alive."

No woman should have to live in fear of having violence committed against her, but history continues repeating itself in terms of how society treats our bodies. "When a woman's right to make choices about her own body and health care are removed, she may decide to not put herself in a position where pregnancy can become an option," Carey says.

Prause chimes in with, "On average, women are more likely to experience mental health declines with marriage to a man (the opposite is true for men). While men also can experience domestic violence and sexual assault, the risks are exceptionally higher for women." Not only that, but she also points out that "women risk unwanted pregnancy, from which they now have fewer healthcare rights to address" and "are at much higher risk for sexually transmitted infections, even from their regular romantic partner."

As if that weren't a slap in the fact, Prause mentions that "childcare continues to fall disproportionately on women and does cause less income for women over time."