How to Make Stuffed Acorn Squash

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

On shelves now, Trader Joe’s Tomato Leaf candle smells like – you guessed it – fragrant tomato leaves. Some shoppers have said it comes across as “verdant and fresh” while others say it’s “slightly sweeter.” So far, the aroma has been divisive among TJ’s fans, but smelling it myself, I think it smells exactly like tomato leaves with a hint of refreshing sweetness – making it a perfect scent to ease you into springtime!

This iteration of the Trader Joe’s Tomato Leaf candle is technically a remake of the same scent they released several years ago, but stopped stocking because the glass jars it was cased in posed a safety hazard (ahem, exploding). But fret not – this new container is made of metal, so you shouldn’t expect any glass malfunctions. Plus, it boasts the same precise scent – nothing’s changed in that department!

Trader Joe’s fan account @traderjoesobsessed shared the new find with their Instagram followers, and plenty of customers sounded off with excitement.

“Omg yes this is the best one!!!!” one person said.

“This is their greatest candle to date imo,” another person wrote.

“I was actually talking about this a couple days ago with my boyfriend and then magically it appeared!!” someone else commented. “Glad it’s in a tin option even though the glass was beautiful!”

The Trader Joe’s Reddit page also had some thoughts about the new scent:

“I love this friggin candle,” one person said. “It really took me by surprise.”

“I’m so excited!!” another rejoiced. “This is my all time favorite candle scent of any line ever!”

While some Trader Joe’s shoppers praised it, others had some strong opinions.

“Soapy with a hint of tomato,” someone else noted. “I personally really like it, but I like green, fresher-smelling candles. I hate bakery or sweet candle scents.”

“I love this candle and everyone I know hates it and I’m not allowed to light it when I have my friends over 😆😆,” another said. “It’s SO divisive!!”

Across both Instagram and Reddit, several shoppers compared the new Trader Joe’s Tomato Leaf candle to brands that are so bougie. Some comparisons that were made include the Loewe Tomato Leaves candle, Maison Margiela's From The Garden perfume, and the Roma Heirloom Tomato Candle from Flamingo Estate. The Trader Joe’s Tomato Leaf candle costs just $4 for 5.3 ounces worth of candle, so you could absolutely get a similar luxe effect for way less.

The Trader Joe’s Tomato Leaf candle is crafted from a blend of soy wax, coconut oil, and beeswax. It also comes complete with a lead-free cotton wick to ensure a clean burn. Totally fresh and definitely unique, I’d say it’s worth the money – especially for a fresh feel during spring!