Here’s Your Go-To Guide for This Summer’s Office Attire

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

1. Create new revenue streams

As a small business owner, you want to look for additional ways to boost your income or diversify your revenue streams. With Whatnot, you can tap into the rapidly growing livestream shopping market and boost your bottom line. In fact, according to Whatnot’s State of Livestream Selling Report, 66 percent of Whatnot sellers earn more than $10,000 per month through livestream selling, and one in four sellers report making over $300,000 each year! That’s a pretty sweet side hustle, andyou may even find it’s your favorite way to sell.

2. Build your community

Whatnot isn’t just a sales platform; it’s a space where you can build a strong community. Through livestream selling, you can connect with customers in real-time, build meaningful relationships, and host dynamic auctions or flash sales – turning sales into engaging experiences that drive loyalty and repeat business.

3. Reach a wider audience

Finding the right customers is critical, and your odds are better when you can reach a broader audience instantly. Whatnot’s interactive format lets you share your product or service with millions of users. Livestreaming offers a way to reach potential customers who may not have discovered your business through traditional channels.

4. Make selling and buying more fun!

Whatnot takes e-commerce to the next level by making sales more interactive and fun. Livestream selling turns ordinary sales into exciting events, with real-time auctions, flash sales, and engaging chats. This approach not only boosts sales but also creates memorable experiences that keep customers coming back for more.

5. Stay competitive

By offering a platform that blends community and commerce, Whatnot empowers small business owners to scale faster, adapt to market changes, and stay competitive. The sense of community is an element that makes the sale less transactional and more relational. And that’s good for business!

1. Cookie Presses

Williams Sonoma Cookie Press Set

The cookie press was once a must-have for home bakers hoping to create perfectly-shaped cookies. All you had to do was fill the canister with dough and pull the trigger to squeeze out cookies in fun shapes and designs, oftentimes themed for holidays like Easter and Christmas!

But while this tool has some nostalgic charm, it's typically seen as more of a novelty than a necessity nowadays. Modern bakers have gone back to rolling out dough by hand and using cool cookie cutters or other tools like rollers that offer more versatility.

2. Butter Molds

Antique Carved Wooden Butter Mold

Butter molds, typically made out of wood, featured ornate designs like flowers or wildlife and were prized for their ability to shape butter into beautiful patterns. Then, the decorative butter was often used to impress guests at dinners or other formal occasions!

Outside of antique stores, though, this kitchen tool is rarely seen today. The convenience of pre-packaged butter and the move toward minimalist kitchens among homeowners have made these fancy molds almost obsolete.

3. Breadboxes

IKEA Magasin Bread Bin

You probably remember your grandparents' decorative breadbox sitting on their kitchen counter – it was designed to keep loaves fresh by protecting them from air and light while still allowing for enough ventilation.

The invention came during an era when bread was usually homemade or purchased fresh on a regular basis. But today, the availability of pre-sliced bread and the widespread use of plastic packaging have caused the breadbox to fall by the wayside.

4. Egg Poacher Pans

Eggssentials Poached Egg Maker

Next up is the egg poacher pan, which had small cups to hold eggs as they gently cooked in simmering water. The tool was supposed to simplify breakfast prep without the need for precise technique or timing.

Yet, as home cooks became more skilled in the kitchen, they realized the same result could be achieved using just a large pan of water and a dash of vinegar. This has rendered the egg poacher pan pretty obsolete.

5. Cake Breakers

Vintage Cake Breaker

First invented during the 1930s, cake breakers were designed to help people slice through delicate cakes without squishing them. The tool almost looked like a very long-toothed comb and would be used like a knife.

But, much like with the egg poacher pan, the evolution of baking techniques and the rise of better gadgets have caused the cake breaker to be replaced by things like sharper knives.

6. Cherry Pitters

OXO Good Grips Cherry & Olive Pitter

People who frequently enjoyed fresh cherries once viewed the cherry pitter as a must-have. Instead of battling with a knife, the contraption used hand-crank technology to pull the pits out.

Nonetheless, cherry fans can now find pitted cherries readily available in supermarkets, so de-pitting them at home is no longer a typical chore.

7. Hand Mixers

SMEG Hand Mixer

You probably have memories of cranking a hand mixer to whip, beat, or mix ingredients. Thankfully for your forearms, more efficient appliances have been released that rendered the hand mixer unnecessary.

Obviously, there are electric hand mixers and even more heavy-duty stand mixers on the market, like the famed KitchenAid. Plus, some people use regular blenders or immersion blenders to achieve the same result!

8. Toast Racks

Apollo Chrome Toast Rack

Last (but certainly not least) is the toast rack! This quaint kitchen item helped hold slices of toast upright, allowing the bread to cool without becoming soggy.

It was particularly well-used in more formal settings or when multiple people were being served at once. Nowadays, it's just less convenient, as home cooks can lay their toast out on larger cooling racks to save time and space in their kitchens.