Superfit Hero Founder Micki Krimmel Just Made It Easier Than Ever to Find Body-Positive Fitness Resources

Be the Change looks at real-life projects and inspiration to make the world better.

New year, new you. It’s the age-old New Year’s cliche: resolving to get fit, then falling flat with unrealistic weight loss plans and extreme fitness classes abandoned halfway through the first Groupon. But that mindset toward fitness is changing. As the conversation surrounding inclusive sizing, diverse representation, and self-love continues to evolve, the body-positive movement is shifting the outlook on fitness thanks to industry pioneers like Micki Krimmel, founder of inclusive-sizing athletic sportswear company Superfit Hero.

“Like most people, I had a really rocky relationship with my body and fitness,” Krimmel tells us by phone. “We’re told that with working out and fitness, the only purpose is to punish yourself and remake yourself into some unrealistic image.”

Roller derby was the catalyst of empowerment that began to bleed into aspects of her life. “If you track your athletic goals as opposed to your weight loss goals, all of sudden it feels really fun to go to the gym,” she says.”It just shifted my entire perspective on what fitness is for and who is allowed to participate.”

A longtime executive in the entertainment and tech industries, Krimmel found herself standing a little taller at meetings, no longer afraid to negotiate. Excited by her newfound inner strength and wanting to share her story, Krimmel realized there was an inclusivity gap within the fitness industry and, specifically, in performance wear for plus-sized athletes.

After a successful Kickstarter campaign, Krimmel launched Superfit Hero in 2015, which carries athletic wear in sizes from XS to 5XL. Every design is made in small quantities within a vetted factory in Los Angeles, where Krimmel ensures that workers are paid a fair wage.

“I don’t know how you can claim to be a feminist brand and not pay people,” she tells us.

Superfit Hero’s feminist mandate doesn’t end with production. As the company has taken off, Krimmel has tapped notable athletes like Olympic bronze medalist weightlifting champion Sarah Robles and renowned pole dancing trainer Roz “The Diva” Mays to serve as inspirational fitness brand ambassadors.

“We’ve been doing collections and collaborations with athletes that we feel aren’t getting enough recognition in mainstream sports culture,” Krimmel explains. “Sarah Robles is a great example of that. She’s an Olympic bronze medalist. She’s the world champion in her weight class. She’s amazing. And purely by virtue of being a plus-sized athlete, you don’t see her in Nike commercials. You don’t see her around the Olympics. So we wanted to change that. We are creating a league of super-fit heroes.”

Given its inclusive mission, the Superfit Hero Facebook page has become a hub for a growing body-positivity community. As she became more aware of the growing arsenal of trainers and coaches dedicated to inclusive, performance-based practices, Krimmel realized there was an opportunity to create a network to connect these experts with people who might benefit from their services. Which is why the brand is introducing its first Body Positive Fitness Finder. This online directory lists trainers and fitness resources around the world that “are committed to inclusivity and acceptance of all body types regardless of size, gender identity, or athletic ability.”

“At a certain point, we realized we have all of these amazing trainers, we’re building this amazing community of people, and on the other side, we have thousands of customers buying our products — wouldn’t it be great if we could connect them to each other? So it was a no brainer,” she says.

Trainers have to apply and meet criteria to determine that they accept clientele regardless of size, race, or gender identity, and motivate through compassion and positivity. Beyond that, users can seek out all kinds of services from CrossFit and yoga to hiking communities in their local area.

“Any activity you’re into, you can find someone near you that’s doing it in a body-positive way. The definition beyond that, we’re figuring it out,” she says. “It’s an emerging market and an ongoing conversation, but for us, right now, we’re looking for trainers where inclusivity and accessibility are very important and that focus on the benefit of health and happiness over aesthetic or weight loss goals.”

Want to start your own inclusive business? Check out our online classes on how to get a new biz off the ground. If volunteering’s more your speed, find out how you can become a body confidence coach for young girls through The Body Project, a community awareness initiative by the National Eating Disorders Association.

(Photo via SuperFit Hero)

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Sydney Sweeney just went viral for clapping back at internet trolls trying to body shame her, but the comments are just as incredible. ICYMI, after some bikini pics of Syd leaked (of the actress in her own backyard, BTW. Creepy!!), an unfortunate slew of hate comments decided to comment on her body. And like the true boss she is, Sydney responded, not with a notes app commentary, but by posting a video of herself training for the new Christy Martin movie.

From Glen Powell to Madelyn Cline, here are the best celebrity comments on Sydney Sweeney's latest Instagram video.

Sydney Sweeney's video of training for her Christy Martin biopic totally speaks for itself.

Sydney Sweeney's new Instagram video features the actress boxing and training for her new role, and it doesn't even have a caption — she doesn't need it! The video and photo montage speaks for itself, but that didn't stop her friends from showing her major support in the comments.

"You’re such a bad—ss. This movie is gonna be 🔥," Sydney's Anyone But You costar Glen Powell commented, while Outer Banks' Madelyn Cline simply said, "I truly love it here."

"The thing is these people would never say it in person," Isabela Merced, who starred with Sydney in Madame Web, said. "Too scared. But if they ever did? best believe it’s hands 😘" while Lili Reinhart commented, "It’s always wild to see people publicly out-themselves as pieces of sh—t with comments like that. You look incredible and your dedication to your project is very inspiring 💪🏻❤️."

Quinta Brunson simply left a fire emoji in the comments. (Which, TBH, is exactly how I feel about this whole scenario.)

And Sydney can't wait for fans to see the movie.

Sydney Sweeney has already teased what to expect from the Christy Martin biopic, and can't wait for movie lovers to see how she rose to the self-proclaimed "challenge."

“I grappled and did kickboxing from 12-19 years old," Sydney told Deadlinein May. "I’ve been itching to get back into the ring, train, and transform my body. Christy’s story isn’t a light one, it’s physically and emotionally demanding, there’s a lot of weight to carry. But I love challenging myself.”

That challenge definitely includes physical workouts (did you SEE the video above?!) but it also expands to emotional work too. “Over the past few months, I’ve been immersed in training to bring to life the story of an incredible woman — a true champion who fought battles both inside and outside the ring," Sydney writes in another Instagram post. "Her journey is a testament to resilience, strength, and hope, and I’m honored to step into her shoes to share her powerful story with you all. more to come soon."

We can't wait to see you kick butt Syd! In the Christy Martin movie AND in The Housemaid ;).

Read up on Sydney Sweeney, Jude Law, and Ana de Armas Fight For Survival In Their New Insane Thriller to hear more about Syd's upcoming projects.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet La Wuandia, singer, songwriter, and promoter behind the Chicago-based global entertainment company Agape Vibes.

La Wuandia of Agape Vibes

What's the most unexpected business challenge you've faced and how did you overcome it?

When I began in the late ‘90s, it was not a surprise that financial institutions would not lend to unconventional or non-traditional businesses like a performance company and even further to a person of color, and even to a female person of color. That was one of the initial road bumps. Then, when the pandemic hit, I had to figure out how to still perform for profit. The audio isn’t great on Zoom, so I started reaching out to other groups and we started performing outdoors, and traveling around the country. They were practically giving hotel rooms away!

What’s a recent small win for you and your business?

Staying Alive. Staying Alive. [laughs] During the pandemic, so many doors closed. But I was able to support my band members who did not have nine-to-fives to fall back on. Now, whenever I do have a performance, if they have something booked, they'll find a sub for that book and come and perform with me. You got to love that integrity.

Who is a woman in business that you look up to and why?

I had the opportunity to meet [a late Supreme Court Justice]. I was a flight attendant, and when she was leaving the plane, she told me she had never experienced a flight with my service ever before. Of course, I was floating. For someone of that caliber to stop and actually recognize and acknowledge my services is truly amazing. I love her story, how she was able to balance work and life and family, then to be able to go as far as the Supreme Court. That was amazing to me.

What's a book, podcast, or resource that has made an impact on you as an entrepreneur?

I love motivational speaker Jim Rohn’s practical applications and how he helps an individual to recognize that a lot of what we are hoping to obtain is already within us, it's a matter of focus. It's a matter of keeping our thought processes positive and moving forward. And also to keep our circle with positive like-minded individuals.

How has the free Verizon Small Business program helped propel your business forward?

The one beautiful thing that I love that Verizon did was to analyze my website [via 1:1 coaching]. I started to learn how my website was being utilized in terms of the traffic and how I can make better use of it. Their digital platform also offered peer networking, peer coaching, mentoring, and it was not a long drawn-out type of programming or training. It was to the point, and then offered a way to get more information. Finally, what I learned from the Verizon program is how to pay myself and how to assess my worth. I was paying myself whatever was leftover, but I realized that was wrong. I needed to give myself a salary.

Learn more about the free Verizon Small Business Digital Ready Program and Agape Vibes.

Illustration by Daniela Jordan-Villaveces.

If you’re into all things Trader Joe’s, you probably already know what Joe-Joe’s are. Even if you’ve never heard of ‘em, you do know ‘em: they’re essentially TJ’s very own dupe for Oreos. They feature a classic layer of sweet cream sandwiched between two crisp cookies. In years past, they’ve come in all sorts of flavors like Vanilla Creme, Peanut Butter, and Pumpkin Spice.

Right now, the Joe-Joe’s flavor of the moment is centered around the holiday season, and its return has Trader Joe’s shoppers going bonkers, whether they’ve been enjoying it for years or have only just discovered it.

Read on to learn more about this highly-coveted, must-try Trader Joe’s holiday item!

Trader Joe's

The Joe-Joe’s in question are none other than the Candy Cane Joe-Joe’s. They are currently sold in two iterations: regular and gluten-free. According to the Trader Joe’s website, a box of the gluten-free ones go for $4.49. The regular version isn’t currently listed online, but has been available in stores for $4 for a hot minute.

The Candy Cane Joe-Joe’s feature two chocolate sandwich cookies and a peppermint-flavored creme that hosts tons of tiny candy cane pieces for a bit more crunch. Trader Joe’s calls them the “perfect seasonal variation” on classic sandwich cookies.

@traderjoesnew

Seasoned Trader Joe’s shoppers truly don’t play around with their Candy Cane Joe-Joe’s. There are plenty of people who’ve truly granted this product cult status!

One super fan recently took to Reddit to share their love for the holiday cookies – they’ve been enjoying them for a whopping 16 years!

“My FB memories just showed me that 16 years ago today I fell in love with my favorite TJ's product, Candy Cane Joe Joe's,” they wrote in the thread. “Every year I buy at least 5 boxes, eat 1 during the holidays, and stash the rest for the rest of the year. I only have one box so far this year and I need to get more!”

Reddit

“I've consumed at least 2 boxes of these every year since 2007,” another Reddit user wrote in a separate thread. I’m sold.

“I gain 3 lb every December because of these,” one more Redditor said.

Trader Joe's

The Candy Cane Joe Joe's are everything I love about the holidays. They have plenty of chocolate, but enough peppermint to balance out the bite. Plus, desserts are just huge in my household this time of year.

Whether I’m enjoying them solo with a cold glass of milk or adding them to my Christmas charcuterie board to share with the fam, I just know they’re going to be a hit.

As another Reddit user put it: ““They are so good. [It's] impossible to enjoy regular Oreos now.”

Trader Joe's

Cravings going crazy? Trader Joe’s most recent seasonal drop for the holidays includes so many more candy cane-themed items. Catch the Candy Cane Joe-Joe's Ice Cream (!), Candy Cane Green Tea,Candy Cane Baton Wafer Cookies, Dark Chocolate-Covered Peppermint Joe Joe’s, Dark Chocolate Dipped Candy Cane Marshmallows, and even the Candy Cane Body Scrub (and more!) in stores for a limited time.

Subscribe to our newsletter to discover more amazing Trader Joe's items!

I read countless phenomenal new books in 2024, so I took great care (and honestly a little bit of anxiety) to write this definitive list of the best books I picked up this year. I cried and cheered with likable characters while fuming at those who took villainy to a new level (I'm side-eyeing you A Court of Thorns and Roses). Yet through it all, I reclaimed my love for reading and spending time in imaginary worlds. I even learned about how unhealthy parasocial relationships are in my favorite non-fiction pick!

Instead of keeping you waiting, let's talk about which books kept me in my feelings — and turning pages — and why.

The 17 best books that I absolutely couldn't put down in 2024

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1. The Paradise Problem by Christina Lauren

Not only was Christina Lauren fun to chat with, the author duo's summer novel The Paradise Problem gave me the best fake relationship-to-real one troupe. You won't know what to expect when the first few pages highlight Anna Green's divorce from Liam "West" Weston, but you'll be drawn in when you realize she didn't thoroughly read the documents he had her sign.

What happens next is a series of mishaps and drama that stem from trying to fit in with a wealthy (and snooty) family. But there's also the realization that Anna and Liam are about to see each other in a new light that stokes the flames of their hidden passion.

Watch a full recap of my interview with Christina Lauren here!

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2. Immortal Dark by Tigest Girma

Also listed on our best romantasy books list, Immortal Dark is another book I couldn't stop devouring. I'm on my third read and I keep finding something new that makes my jaw drop. It's fully of morally gray characters that are hard not to root for, especially the seductive Susenyos Sagad.

Maybe I've watched too many episodes of Vampire Diaries, but there's something intoxicating about a sexy vampire who's as drawn to an heiress — Kidan Adane — as she is to him.

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3. Society of Lies by Lauren Ling Brown

I've always wondered what it's like to attend an Ivy League school so the plot of this mystery book kept me on my toes. I couldn't wait to learn what happened to one Princeton alumni's sister and why she worked hard to keep her away from a certain secret society she used to be a part of.

Sadly, the web of lies that connects faculty to students is deeper than Maya knows and she soon realizes danger has been closer than she thought.

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4. So Thirsty by Rachel Harrison

Again with the vampires? Why, yes! However, So Thirsty is full of themes that aren't just about drinking blood. While it does play a role in Sloane's reawakening, you'll learn more about how easy it is to accept the status quo while letting your hopes and dreams fester. Though I don't think you need to become a vampire in order to change your life, it may help you realize the areas of your life you need to be more intentional in.

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5. The Age of Magical Overthinking by Amanda Montell

Amanda Montell took our irrational fears and tendency to overthink, packaging them into a non-fiction read that'll nudge the rational part of your brain. It made me realize that we're constantly bombarded with information overload, conspiracy theories, and fan clubs daily.

As someone who works in media, I often have to unplug from the internet when I'm not working because I'm chronically online on purpose. However, The Age of Magical Overthinking reads like a soothing mental balm that's needed — hence why I love it so much.

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6. This Could Be Us by Kennedy Ryan

I love spicy romance books because I don't have to sneak to read them anymore. Also, it doesn't hurt that romantic, platonic, and familial relationships are covered in this one. What author Kennedy Ryan has created with her Skyline series is pure magic, especially with This Could Be Us.

You'll learn about Soledad Barnes' journey from being in a marriage lacking intimacy to becoming a single mother who has to care for her children amidst the fallout from her husband's indiscretions. Along the way, she finds support in familiar and unlikely places along with a new love she learns to trust.

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7. Real Americans by Rachel Khong

Real Americans is another read I can't stop thinking about because it's not about the surface level differences of socioeconomic statuses. There's an added layer that begs you as a reader to answer, "How far would you go to make sure your legacy lives on?"

Though you'll learn about how Lily and Matthew fell in love despite differences, you'll also be introduced to characters that shed light on terrible family secrets that have a trickle down effect.

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8. Margo's Got Money Troubles by Rufi Thorpe

Margo's Got Money Troubleswas the best surprise read of the year because the title alone stands out. All I could when I first held the book in my hands is, "I've got money troubles too Margo! Let's be friends!" It's such a beautifully written modern take on single motherhood because it dares to humanize people who don't fit into society's neat definition of a 'respectable' mom.

Whether it's due to her unconventional upbringing or not, Margo realizes she's grasping for pennies when she decides to keep her unplanned baby. After losing her job and roommates, she comes up with a plan that many wouldn't support. However, all that matters is her taking care of her child by any means necessary and I do mean any.

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9. I Hope This Finds You Well by Natalie Sue

I Hope This Finds You Well is peak office culture drama and I loved every minute of it. From Sloane's disinterest in getting to know her co-workers to realizing how much she doesn't know about them, it helps you realize how imperfect everyone is. It doesn't mattered if you're labeled anti-social or not, there's always a reason for why we're willing or hesitant to be vulnerable with other employees.

Ah, don't forget the classic helicopter boss!

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10. Blue Sisters by Coco Mellers

I didn't expect to sob as much as I did while reading Blue Sisters, but it's a memorable read that reminds me how grateful I am to have a sister I actually like. Avery, Bonnie, and Lucky loved their sister Nicky so much that the aftermath of her death leads to different levels of processing grief.

Avery has a successful career as a lawyer while Bonnie decides what's next after her boxing dreams are cut short and Lucky? She's trying to fill a void between modeling and partying as much as possible.

They're forced to come to terms with their grief when they're faced with losing their childhood apartment and all the ways some things have followed them until adulthood.

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11. Hannah Tate, Beyond Repair by Laura Piper Lee

Hannah Tate, Beyond Repair was another read I lost myself in because it championed a first time mother's story and identity. It seems like people are starting to realizing moms are still human beings who have desires outside of figuring out how to care for a human for 18 years.

For Hannah, she realizes that her ex-boyfriend Killian isn't the kind of man she should be with long-term. But, she also finds out she's stronger and smarter than she's given herself credit for. The ironic thing is that she discovers this in the mountains of Blue Ridge, GA surrounded by a tight-knit group of people who feel like home.

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12. How to End a Love Story by Yulin Kuang

How to End a Love Storydoesn't sound like it's a rom-com because it's not meant to, according to author Yulin Kuang. She was more concerned about writing successful and flawed human beings who happen to find their way to each other despite carrying trauma.

Helen Zhang and Grant Shepard's feelings for each other are complicated at first, but they eventually realize they're able to have something the more they let their guards down. And when they confront the pain and confusion they've been carrying? The sky's the limit.

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13. One Last Summer by Kate Spencer

One Last Summer was a feel-good rom-com that introduced me to another experience I've never had: going to summer camp. It begins with Clara Millen's boss forcing her to take a sabbatical from work because she works too hard and ends with her realizing she's always loved her camp rival Mack.

In between that, she and her childhood friends have to grapple with the fact the camp they made memories at is about to be sold to the highest bidder. Armed with nothing more but a checklist to help her remember her joyful center, Clara will have to make up for everything she's missed out on in order to save the one place she used to love.

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14. The God of the Woods by Liz Moore

The God of the Woods broke my heart in pieces because it sheds light on how lies and greed can overshadow caring for family. When another Van Laar child goes missing from the camp they own, a search party gives way to an investigation because the incident is too odd. What unfolds is an intricate plan that reveals what happened to the first missing Van Laar child and how the men of the family did everything they could to maintain their wealth.

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15. Tell it To Me Singing by Tita Ramirez

According to some of the best books of 2024, every family has secrets they'd rather take with them to their graves. However, Mónica Campo learns more about her mother's misdeeds when the latter has to have an operation. Told through a series of flashbacks, Mónica realizes what she knew about her heritage and love for the father of her unborn child isn't the complete truth.

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16. Daughter of Mine by Megan Miranda

It goes without saying that author Megan Miranda is a genius, but I'll spell it out if you're not familiar with her work. Daughter of Mine is a masterpiece because it expertly conveys the aftermath of a celebrated detective's death. Ironically, it's timed with an unfortunate drought that's plaguing the area which begins revealing terrible secrets that make the late detective's daughter question what people have been hiding all this time.

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17. Annie Bot Sierra Greer

As much as technology can be helpful, sometimes I wonder what will happen if people become too reliant on it to fulfill their every need. Author Sierra Greer explores this in Annie Bot, a novel about a robot who's the "perfect girlfriend" to Doug. She tries to do everything he asks and continuously learns from her mistakes when she doesn't get it right.

However, the more she begins to mold herself to feel more human, the more she begins to wonder if it's possible to stop taking orders and do what she wants.

Which books from the list did you read this year? For more of our favorite reads, be sure to check out our storefront!

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