How To Bring Sustainability Into Your Small Biz

Theresa Gonzalez
Oct 26, 2023

In our series Selfmade U, we’ll tackle the most common questions and pain points that come up for business owners with tips and tricks from Selfmade, a virtual business coaching program, founded by Brit + Co founder Brit Morin and sponsored by Office Depot OfficeMax. We’ll hear from Selfmade members and business coaches on what it takes to run a successful business and make it as an entrepreneur.

Bringing sustainability into your business is not only good for the planet, it can help save on business costs and make your brand more appealing to customers. According to a survey from McKinsey, 66 percent of all respondents and 75 percent of millennial respondents say that they consider sustainability when they make a purchase.

“After selling and producing products for the past year, I have had the opportunity to learn more about how I can incorporate more sustainability into my future products, which includes my latest game Go Big or Go Broke, that uses zero plastics,” says Chrissy Fagerholt of EAP Toys & Games. EAP offers party games, family games, and toys for ages eight and up.

Chrissy started her life in games after she hung up her shears as a floral designer, realizing that a weekend-heavy career wasn’t ideal with two small children at home. Following a girl’s trip, where Chrissy and her girlfriends played a fun, interactive game that one friend made up, they all decided to launch a Kickstarter and eventually sold the game to a major publisher. Chrissy decided to continue the business and develop more games with her friends’ full support.

Chrissy joined Selfmade to help learn more about the business aspect of entrepreneurship. “I am constantly trying to find avenues that will help make me a smarter, wiser, more informed business person and that doesn’t require me to give full-time or finances to a formal education,” she says.

Through Selfmade and Office Depot OfficeMax, Chrissy was able to connect with other emerging founders, hear from established entrepreneurs who have paved the way, and get personalized coaching sessions to help her grow her business.

“I really love listening to the different interviews with existing founders. When you get to see that not everyone who is successful is a Stanford grad with a business degree, there’s something really supportive about that.”

Now a few years in, Chrissy is looking for new ways to evolve her business. One of them is finding more sustainable ways to create games without using plastics. “My manufacturer is also growing new ways to offer more sustainable alternatives to plastics,” she says.

Looking to bring sustainability into your business? Here are four key tips.

Do a sustainability audit. Look at your current business operations, processes, and products to discover areas where you can make improvements with sustainability in mind. This could include reducing energy consumption (such as energy-efficient lighting and renewable energy sources), minimizing waste (recycling, composting, and reducing single-use plastics), transportation (carpools, bikes, public transit), and sourcing more sustainable materials (recyclable and biodegradable packaging, for example).

Set clear goals. Define your sustainability goals that align with your business values and mission. Communicate to your teams the importance of sustainability and how it aligns with your business objectives. Encourage them to contribute ideas for improvement too.

Market your efforts. Highlight your sustainability efforts in your marketing campaigns. More consumers value businesses that prioritize environmental responsibility. Being transparent about your initiatives builds trust. You can encourage your customers to join in the eco fun by offering incentives for eco-conscious behaviors, like using reusable bags or containers.

Track your progress. Measure your environmental impact to assess the effectiveness of your initiatives. This will help you identify areas for improvement and celebrate successes along the way.

As a self-published, one-woman show, Chrissy has made more of an effort to reach consumers directly through shows and social media. “I love to just go to shows and be around people who do creative things. Getting my products to not just be sitting on a shelf, but getting them to the actual user, that’s been really fun for me.”

Her mornings start early, before anyone else in the house wakes up, and she tends to emails, builds out her day, and works on marketing and social media. She was also one of 10 women to participate in the Selfmade pitch competition, earning an Office Depot® OfficeMax® merchandise card that she used to help her build out her home office and ship products to her next show.

“It’s a learning experience and fun to do, but it also gives you an opportunity to share what you’re doing and learn how you’re pitching, what you’re pitching, and just go for it.”

To learn more about growing your business, sign up for the !

Illustrated by Daniela Jordan-Villaveces

Take the time to focus on your business goals. Office Depot OfficeMax can help you organize & save time with a suite of business services & solutions to help you accomplish more – from signs, posters & banners to get your business noticed to marketing materials to help bring your brand vision to life.

20 Party Games Better Than Cards Against Humanity

Party on! Game nights are the best nights, at least in our opinions. Seriously, what's more fun than sitting around the table playing a game, drinking a cocktail or two and laughing with friends?! We'd totally take that over a night sweating (and very awkwardly dancing) at the club.

We know you've made it through that Cards Against Humanity deck too many times to count, so refresh your adult game night stash with some of the best new party games around.

Game of Phones

Uncommon Goods

This techy card game prompts you and your friends to compete in smartphone-based tasks. With assignments ranging from “Find your best #selfie” to “Create an emoji masterpiece,” you’re guaranteed belly laughs and conversation starters galore. Just like with Cards Against Humanity, each round has a judge that picks the winner, so get your phone stacked with game changers now.

hella awk-ward Card Game

Shopify

If you want to spark real conversations with your guests, this is the game for you. By the end of this game, you’ll be surrounded by plenty of new pals. Play by drawing a card and answering the prompt to get to know friends and strangers alike on a deeper level.

What Do You Meme?

Amazon

This is the perfect game for anyone who has spent way too much time on the internet. Match funny captions with well-known internet memes (a rotating judge picks the best one) to create an afternoon or evening of hilarity.

Exploding Kittens Party Card Game

Amazon

This card game is like Russian Roulette “for people who are into kittens and explosions and laser beams and sometimes goats.” Count us in.

My Ex [A Deck of Conversation Starters]

Amazon

Gather your closest BFFs and spend the night with some good ol’ trash talking (therapeutically, of course). You’ll definitely find out who had the craziest ex. Gather friends that are down for the drama and start by pulling a card. Some of the topics you’ll fill-in-the-blank include: 1. The biggest red flag. 2. What is your ex up to now? 3. The worst rebound.

WHAT DO YOU MEME? for The Girls

Shopify

Grab your girlfriends and stir the pot with this hilarious card game. To play, whoever has the most Instagram followers goes first and rolls the die. “Whichever side of the die lands face-up, take the top card from the corresponding color deck. Read it aloud to the group & perform whatever action is on the card,” the instructions read. “Some cards involve just that player, some require the whole group. The player to their left then rolls the die & the game continues like this. Every winning card gets you a point. 1 Card = 1 Point. The player with the most cards at the end wins!”

Say Anything

Walmart

If you’re looking to reeeally get to know your friends, this is the game for you and your group (um, and maybe an invite to the new person you’ve been dating is in order). By reading questions and providing answers, you’ll quickly and creatively get inside the mind of all your party guests fast.

BAD CHOICES - The Have You Ever? Game + After Dark Edition Set

Amazon

You’ll really get to know the other party guests with this game. This might not be one to play with your new coworkers or mother-in-law!

To play, each player will draw six cards. “When it's your turn, choose one of your six question cards, then ask it to the player you think is most likely to answer YES. If they say YES, you get to discard your card. If they say NO you have to keep the card and try to use it again later,” the instructions read. With Skip Cards, Draw +1, Draw +2, and ALL PLAY cards, there's a surprising amount of strategy. The player who discards all of their cards first becomes the winner.

The Game of Things

Amazon

This provocative game will leave your jaw on the floor from the hilarious, creative and outrageous things your friends say. Simply by drawing topic cards like “Things a chimp thinks about when he sees you at the zoo,” responses are sure to be out of this world. After everyone writes down a response, and the best part starts — you all guess who said what. Let the finger pointing begin.

What’s Yours Like?

Walmart

Tell it like it is and you’ll excel at this one. Players have to guess words based off of creative word clues after asking the question, “What’s yours like?” Seriously, we wanna know.

If You Know You Know IYKYK - The Question Card Game

Amazon

Who knows each other best? This card game will (literally) put everyone’s cards on the table.

Getting started and playing this card game is super simple. A rotating judge asks the group a question about themselves from each of the three levels (indicated on the chosen card). Then, everyone chooses their answer. If you guess the judge's answer correctly, you get a point. The player with the most points wins.

That’s What She Said

Amazon

Are you basically Michael Scott from The Office? Any sucker for jokes and innuendos will love this saucy game.

Bananagrams

Shopify

This one is fun to do with the kids or you can spice it up with an adults-only game. Like speed scrabble, the game comes in a convenient banana-shaped pouch making it great to play on the go.

Never Have I Ever

Amazon

 You and your friends can put your trust to the test by sharing your deepest, most embarrassing secrets in this revealing game.

Secret Confessions Game- Adult Version

Amazon

Get ready to laugh the night away with this far too funny game. Each group member will take turns reading the cards’ prompts. With each prompt, every player will answer “yes” or “no.”

The Voting Game

Amazon

 In this game, instead of voting for the funniest answer, you vote for the player each card seems to describe. Talk about finding out who your real friends are.

Drawing Without Dignity

Amazon

It’s part Cards Against Humanity, part Pictionary. If you have friends who are particularly good artists (or even if they’re not), this game will bring you hours of fun.

Catan Strategy Board Game

Target

Like a medieval monopoly, full of knights, peasants, robbers and everything prehistoric. This game is focused around building settlements and protecting your land.

Relative Insanity

Walmart

Created by comedian Jeff Foxworthy, this game is based around familial interactions gone wrong with a Cards Against Humanity style of playing.

Influencers in the Wild

Amazon

If you follow the popular Instagram account, then you can probably guess the basics of this board game. Go places, gain followers and get famous to win this pop culture game.

We hope you've enjoyed this round-up of our favorite adult card games, and even if Cards Against Humanity is now somehow worth $500 Million your memories from these nights will always be priceless!

Keep you party going with Brit + Co.

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.
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Not Close With Your Family? Here's How To Have a Joyous And Connected Holiday Season

Last year, some of us celebrated the holidays apart from our families for the first time. COVID has brought with it many changes, some of them arguably positive (like increased flexibility to work from home), some difficult (such as the realization of vastly different political and social views between family and friends), and some horrible (obviously, the health implications of a global pandemic). However, for some of us, celebrating the holidays without family members isn't exclusively due to COVID. In addition to so many of us living in different areas than our families of origin, some of us simply don't have close bonds with the people we grew up around. Sometimes, this can cause loneliness.

If you're not close with your family members, the holidays can be a difficult time. This is doubly true if you don't have a close circle of friends to call upon. But make no mistake, if this sounds like your situation, you're not alone — there are thousands of other people going through the same struggles you are. We sat down with Irad Eichler, founder of Circles, a website that connects people who are sharing similar struggles, like heartbreak, grief, or loneliness. Here are some of Eichler's tips for coping — and even thriving! — during the holiday season when you're not planning on spending it with your family, for one reason or another.

Don't Fall For "Perfect Families" On Social Media

Laura Chouette

The first VERY important step to having a joyous holiday season when you're going it alone is to stop believing the narrative that others' family situations are perfect, Eichler says.

"Remember people only post a moment in time, and only the moments when they look their happiest and best."

In addition to the fact that everything you see on social media is curated for the 'gram, it's also important to remember that by focusing on what others have and you lack, you risk failing to see the great things at play in your own life.

"These holiday periods can become a time of focusing on who and what we don't have, rather than who or what we do, and can cause a negative spiral into depressing and dreadful feelings of inadequacy," says Eichler.

Gratitude is the reason for the season, after all. So instead of only seeing the negative, try some gratitude journal prompts to help you focus on what's actually really wonderful about your life right now.

Make An Effort To Deepen New Connections

Joel Muniz

While it may seem like everyone has friends and family to spend time with during the holiday season, that doesn't mean no one is available for deepening a blossoming relationship or new friendship.

"Make a list of people you can or would like to connect with, and try to reach out to at least one of them," advises Eichler.

Reaching out doesn't have to mean a big plan or an hour-long conversation. Even a quick text letting a friendly coworker know you're thinking about them can go a long way toward deepening the relationship and moving it in the direction of closer friendship.

Don't have an acquaintance in mind? Then it's time to make new acquaintances. What's more in line with the Christmas spirit than attending a Meetup or event full of people eager to make new friends?

"Join groups with similar interests to yours, such as hiking, baking, or games. Push your boundaries and be brave - you might find new people who have much in common with you."

Give Back

Priscilla Du Preez

The holiday season is a great time to focus on giving back to your community, and coincidentally, acts of generosity and kindness are known to reduce loneliness and help people feel happier. One study found that knowing a few of your neighbors and doing small acts of kindness for them — such as cheering them up, listening to them, mowing their lawn, providing advice about local business recommendations and job opportunities, and chatting over the fence — was statistically correlated with feeling less lonely and having a lower risk of depression.

Helping out elderly neighbors can be a particularly gratifying way to give back.

"Notice older lonely people in your neighborhood or community who might have no family at all, and offer to help them," says Eichler. "These can become mutually meaningful connections, and help you 'adopt' a grandparent."

Connect With Others Online

Thought Catalog

Finally, use the Internet for its highest and best purpose: to connect people. Whether you're using Meetup to find in-person events, digital forums for having conversations about special interests, or programs like Circle for getting support from others in your situation, the opportunities to create new connections are practically endless.

"There are many interest groups that can be found digitally, where or any person can connect with others in the same life stage, going through the same challenges, or who would like to explore the same interests," Eichler states. "Meaningful connections can be formed easily in these circumstances. The Internet enables us to find and connect to people all over the world who fit this, and to whom we can become more easily attached, as we are able to find people with the exact interests that energize us."

If you're struggling with loneliness, you're not alone. Connect with our digital community of makers and creatives here at Brit+Co by following us on IG and signing up for our newsletter!

This post has been updated.

relationship advicewellnessfriendshiprelationshipsholidays

Collaboration Hacks Every Small Business Owner Should Know

Verizon
verizon

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces


business advicebusiness coursebusiness programbusiness tipscareercollaborationsdigital ready programsmall businesssmall business tipsunexpected challengesverizon sponsorshipwomen in businesssponsoredentrepreneurship

Zach Bryan & Brianna Chickenfry's Break Up Is COMPLICATED — Here's What To Know

Zach Bryan and Brianna "Chickenfry" LaPaglia's explosive breakup is everywhere right now. From his seemingly one-sided social media posts to all the bombshell revelations she keeps dropping, it's clear this split is NOT amicable. Both parties are dropping tons of lore, info, and everything in between — including new music?! — right now, so it makes sense if you can't keep up. Luckily, I'm here to help break this breakup down for you! Here's everything you need to know about Zach Bryan and Brianna Chickenfry's relationship...or lack thereof.

Neilson Barnard/Getty Images for The Recording Academy

October 22, 2024 – Zach Bryan Announces His Breakup With Brianna Chickenfry

On October 22, 2024, after some recent speculation that Zach Bryan and Brianna Chickenfry split up, Zach took to his Instagram stories. The country star said, "Addressing something: Brianna and me have broken up with [each other] and I respect and love her with every ounce of my heart. She has loved me unconditionally for a very long time and for that I'll always thank her."

He continued, noting, "I have had an incredibly hard year personally and struggled through some pretty severe things. I thought it would be beneficial for both of us to go our different ways. I am not perfect and never will be. Please respect Brianna's privacy and space in this and if you have it in your heart, mine too."

To wrap it all up, he closed by apologizing to his fans. He said, "With everything I am and to anyone I let down, I am sorry. I try my best in everything. I failed people that love me and mostly myself."

www.youtube.com

- YouTube

Brianna hopped on her own Instagram stories shortly there after. She posted, "Hey guys I'm feeling really blindsided right now. Gonna hop off social media for a while and attempt to heal privately, when I'm ready I'll be back and ready to talk. I love you guys so much thank you for all of your kind words. Remember you are so loved and everything's always gonna be okay 🫶"

The Brianna got on Youtube next, posting a raw, emotional video about the situation. Sitting on the floor of her bathroom, she opened up as much as she could in the moment about her breakup. She said, "I just woke up to Zach posting on his Instagram that we broke up and I had no idea that post was going up. He didn't text me, he didn't call me. I just woke up to a bunch of texts, like, 'Are you okay?'"

Brianna, with her teary eyes and red face, explained she's been crying for "five days straight." She said, "I'm at the point where it's like, how can you give someone everything and love them so unconditionally, like through stuff that you shouldn't because you just love them and you want them... like you see the good in them?"

The internet personality said that this is all "so embarrassing" and "really, really heartbreaking." She elaborated that the couple broke up on October 21, but wanted to process on her own and "didn't want it to be public."

Much like her Instagram story, she told her audience that she'll come back when she's ready.

www.youtube.com

- YouTube

November 7, 2024 — Brianna Claims Zach's Emotionally Abusive, Wanted $12Mil NDA

Well, it appears this week, Brianna decided she's ready. On Barstool Sports' BFF's Pod November 7, 2024, Brianna gave an inside look at the breakup unlike any other. Not only did she claim Zach was abusive, but she also alleged that he offered her a $12 million NDA to "not talk about the relationship."

After saying it's been the hardest year of her life, she said. "I'm still scared right now because I'm scared of him. My brain's rewired and I'm scared to make him mad and last week, I didn't want to talk about it 'cause I was scared."

Brianna then described the alleged emotional abuse. She noted that everything was cyclical and that he would build her up only to break her back down again. "There was always another excuse as to why he was treating me so poorly and why I'm crying myself to sleep every night, why he's screaming at me," she said. "And then you wake up, it's the apology, it's the 'I'm going to be better like I need you in my life,' but if you've been through this — I don't expect people to understand emotional abuse if you haven't been through it. I hope you never have to go through it but if you've been there you know what I'm talking about."

Not only does Brianna allege she was offered an NDA, but she said that other women that came before her had to sign their own agreements. She declined the offer because she didn't want to "sign away [her] experiences and what [she] went through to protect someone that hurt [her]." She also wanted to share this experience for other women who've suffered something similar.

And when it comes to the logistics of losing out on the famous lifestyle and alleged $12 million? She said, "It was never about the money — I was with the dude because I loved the dude."

Jason Kempin/Getty Images for Pilgrimage Music & Cultural Festival

November 8, 2024 — Zach Quit Touring Amid Abuse Allegations

On November 8, 2024, Zach posted on Instagram — where he clearly loves to share all his big news — that not only is his new single "High Road" out today, but that he's also ending his tour early. Read his full statement here:

After not being home for a year and a half I drove out to my mothers gravestone in the dead of night a few days back on familiar Oklahoma roads and I came to realize just like in the past, that she never would call me again

Told her I quit touring because I got accepted to get my masters in Paris next year, I told her I was back in Oklahoma, told her about all my best friends in New York and all the nights we howled with the moon, told her about the immeasurable laughter my band and me have shared these last five years, all the calluses on my finger tips, every tear shed, told her about making it on The Rolling Stone and most importantly told her about porch swinging with my beautiful sister.
I wrote the chorus for this song a month or two back and finished it when I realized I was blessed with all these things.

I figured it was about time I released it.

Thank you guys for listening to ‘This Worlds a Giant’ last night and thank you to all the people who love me; who have truly carried the weight with me.

Seems that all these Quiet Dreams have gotten much too heavy but I’m home now and I’ll hold you through the pain.

High Road is out today and I appreciate all of you"

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83 Budget-Friendly Finds Under $30 That'll Have You Gifting Ready This Season

Discover 83 Amazon products under $30 that are nothing short of pure gold. From stylish fashion finds to the latest beauty trends, these steals offer exceptional value without compromising on quality. We always ask, what's better than the perfect gift? Well, it's the gift that also doesn't break the bank! We're confident you'll find something in here to at least appease a few loved ones this holiday season.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.