How This Entrepreneur Is Trying to Create the Sephora of Clean Beauty

Like so many of us, Tara Foley admits that she once used food and fitness to help make the rest of her chaotic life feel more under control. It was 2009, and she was working at a high-pressure corporate law firm in New York City while she prepared to take the LSAT, a process that — she hoped — would lead to the fulfillment of her years-long dream of becoming a lawyer and pursuing a career in advocacy and public policy. While there was a promising outcome for this period in Foley’s life, it was not an easy one to navigate.

“I was working all of these hours and the only way that I could feel good about myself and like I was in control was to take care of myself, health-wise,” she tells us. “I was cooking healthy meals. I was exercising a ton. I was shopping organic. It felt really good to take care of myself.”

While in the midst of researching new healthy recipes and wellness hacks, Foley stumbled upon resources that suggested there was another threat to her health: the mainstream beauty industry. A self-proclaimed “total beauty junkie” at the time, the then law clerk was shocked to find that many of the ingredients in her go-to products weren’t good for her body. Suddenly, all of Foley’s other healthy habits seemed out of alignment with what she was putting on her skin.

Foley did what any passionate person in 2009 would do: She started a blog. The space was a platform for her to share her research about the lack of regulation in the beauty world and to feature interviews with people she was meeting in the clean beauty industry — which, at the time, was very small.

“There were so few of the [clean beauty] brands that exist now,” Foley recalls. “They wished they had a Sephora or a Blue Mercury of all clean, green, beautiful products. I honestly think that there weren’t enough brands on the market at that point to fill a store, but it definitely piqued my interest.”

After two years of working on her blog, Foley decided that she wanted to take her passion for advocacy to the beauty industry. When she quit her job at the law firm — a decision she calls “one of the harder ones” she’s had to make — she opted to spend four months living and working on a lavender farm in France through a program called World Wide Opportunities on Organic Farms. There, she learned the ins and outs of farming, an on-the-ground education that’s proved helpful in her subsequent career in the natural beauty industry, since she can converse comfortably about different growing methods.

Shortly after her stint at the lavender farm, Foley was accepted into the MBA program at Babson College with a focus on entrepreneurship, which would give her the time and space she needed to come up with a business plan for the company she’d decided to start sooner rather than later. Though it went through many different iterations over the course of her time at Babson, the plan for Follain — Foley’s retail destination for all things natural beauty, named after the Gaelic word for “healthy” and “wholesome” — ultimately secured her victory in a national retail business plan competition. The win meant a cash prize, along with real estate connections who encouraged Foley to make the bold move to sign a lease for a store in Boston. She graduated from Babson in May 2013, and Follain’s first store opened its doors in July 2013.

Five years later, Foley, now 33, says that the growth of the natural beauty industry has done wonders for business. “Women all across the country are ready for it,” she says. “Most women get it and they’re ready to make cleaner beauty decisions. And now they’re rooting for it and they need a place to go.”

Follain — which offers products online and in four (and counting!) brick and mortar stores — has become one such place to go. And while Foley isn’t saying “I told you so!” as the rest of the world comes around to the idea of clean beauty that she embraced back in 2009, she does hope that the industry is adopting it as more than just a trend.

“I’m so psyched that everyone is on board,” she says. “What gets me frustrated is when retailers and brands are jumping on board and not supporting it with the level of education it needs. Clean beauty is disruptive.”

Foley takes pride in offering customer education at Follain for shoppers who might be new to the clean beauty movement. “My favorite part is… working with customers every single day and watching them realize that these healthy products and healthy ingredients make them feel better and deliver this great experience,” she reflects.

While Foley credits much of her success in the clean beauty industry with her relentless passion for helping people live their healthiest lives, she also encourages aspiring entrepreneurs to be open about their dreams, rather than keeping them a secret while they’re in development.

“There’s this huge misconception that somebody will steal your idea if you share it with too many people,” she says. “Ultimately, if you aren’t creating the best version of it, you’re never going to win, anyway. By sharing your concept with as many people as possible, it’s going to help make it the best it can be. I think the best thing I did was talk to as many people as possible before launching.”

Luckily for all of us, Foley was ahead of the curve.

Are you into clean beauty products? Tweet us your faves @BritandCo!

(Photos via Follain / Megan Rogers)

Ever dream of globetrotting the world while getting paid? That's not a rhetorical question. Now you can turn your wanderlust into real cash with Ramada by Wyndham. The global hotel brand is on the hunt for its next "CEO," AKA Chief Eats Officer, a dream role for anyone who loves food and travel and well, a paycheck. One lucky adventurer will be paid $15,000 to travel to Ramada’s most coveted destinations, curate a list of must-eats, and share their travel highlights on social media. Learn how to enter below!

Decameron Club Caribbean Runaway Bay, Ramada Jamaica

From Thailand to Turkey and Seoul to Santa Barbara, the CEO trip will include up to seven global destinations in a three-week itinerary next spring. With hotels in 75 countries around the world, Ramada by Wyndham is perfect for travelers looking for that bucket-list experience!

Hunan, China, Ramada by Wyndham Chenzhou Dongjiang Lake

For a chance to be the next “CEO,” travel and food enthusiasts can visit Ramada.com/CEO by October 22 and submit a short, 1-3 minute video through TikTok (tag @RamadabyWyndham, #RamadaCEO) or email makemeceo@ramada.com that shows your passion for travel and discovering amazing eats.

Prize Details:

  • $15,000 reward, including a $10,000 travel stipend to cover airfare and travel expenses, plus $5,000 cash
  • Paid hotel accommodations for up to 21 nights at Ramada properties around the world
  • A Wyndham Rewards® Diamond membership for one year

Ramada Resort by Wyndham, Bodrum, Türkiye

How to Apply

To apply, post a public video on TikTok explaining why you are the best candidate for the job, tagging @RamadabyWyndham, using the hashtag #RamadaCEO, and following @RamadabyWyndham on TikTok.

Your TikTok account must be publicly viewable for the duration of the contest (through November 2024). Alternatively, you can email your video submission to makemeceo@ramada.com.

All video submissions must be between one and three minutes in length and should include your country of residence.

If applying via email, be sure to provide the handles for your active and public personal social media accounts.

All entries must be submitted and received by 11:59 p.m. ET on October 22, 2024.

Additional Qualifications Include:

  • Applicants must be a legal resident of the 50 United States or Canada (excluding Quebec).
  • Availability to travel for up to three weeks between April 1, 2025, and June 30, 2025.
  • Active and proficient on various social media platforms (TikTok and Instagram preferred).
  • At least 21 years old with a valid passport through December 2025.
  • Self-confessed travel lover and foodie.
  • Comfortable working remotely and on deadline.

Ramada by Wyndham will select the winning CEO on or around the week of November 14, 2024. No purchase is necessary to enter. For more details, including official rules, visit www.ramada.com/ceo. Good luck!

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We're officially one week into Scorpio season — are you feeling it? Is your intuition heightened? Are you super sensitive and a bit more introverted? It’s a good time to slow down, feel your feelings, and tap into the inner wisdom of your soul. Scorpio is often misinterpreted, perhaps because this season coincides with Halloween, the decreasing daylight in the northern hemisphere, or simply Scorpio’s intensity and power. A key word for Scorpio is transformation, which is never easy.

Think of the caterpillar’s metamorphosis — its time in the cramped and dark cocoon. That primordial, gooey existence is anything but comfortable. Transformation requires time, a willingness to experience discomfort, and patience before emerging as a beautiful butterfly.

Ajaila Walker

Scorpio is one of the healing signs in the zodiac, and while the Sun is in Scorpio, we can make great strides toward healing ourselves and helping others. There’s nothing superficial about Scorpio — it demands depth, wanting to uncover layers and expose what’s hiding. That’s why it’s a great time to focus on your inner world and subconscious mind. All forms of therapy are beneficial during Scorpio season, but psychotherapy is especially powerful if that's an option for you.

Eager to know what this transformational energy has to offer? Read on for your weekly horoscope to understand how this can impact your sun and rising sign!

​Astrological Overview For Your Weekly Horoscope

Eugene Lisyuk

The New Moon in Scorpio occurs on November 1 at 9 degrees of Scorpio. You'll want to check your birth chart to see where 9 degrees of Scorpio falls — this is the area of your life where you can experience transformation and growth. New Moons are powerful times to plant seeds for future growth, to dream and plan for the coming month. Take time to reflect on what truly matters during this period of darkness and inward focus.

Yuliia Tretynychenko

Mars, the planet of action and determination, has been opposite Pluto, the planet of transformation, for months. Both Mars and Pluto co-rule Scorpio, creating an intense and volatile energy. This opposition becomes exact again on November 3 and 4. Use this energy to propel yourself in a new direction and honor your true self. Strength and focus can harness this intensity for personal breakthroughs, but be cautious in making impulsive decisions during this time — on the global stage, tensions may rise, and there could be heightened aggression.

Sam Lion

Adding to this turbulent energy, Mercury, the planet of communication and learning, leaves Scorpio and enters Sagittarius on November 2. As Mercury exits Scorpio, it forms a beneficial trine to Mars and a sextile to Pluto. This is a powerful opportunity for words to contribute to healing, so take care in how you communicate. Be mindful of the power your words hold, especially as Sagittarius can be blunt and outspoken. While Mercury is in Sagittarius until January 9, focus on expanding your consciousness, learning new skills, and broadening your horizons.

Key Dates For Your Weekly Horoscope

Ashley Singerling

  • November 1 — New Moon in Scorpio
  • November 2 — Mercury enters Sagittarius
  • November 3-4 — Mars and Pluto opposition becomes exact

Read Your Horoscope Based on Your Sun and Rising Signs

Brit + Co

Aries (March 21 – April 20)

You’re being asked to dig deep into your subconscious this week. Keep your eyes and ears open for messages from dreams or moments of creativity. Meditation or solitude may reveal powerful realizations. If you feel the need to make a major life change, be sure your decisions come from the heart. You’re on the cusp of a creative breakthrough, but make sure your actions are driven by authenticity.

Brit + Co

Taurus (April 22 – May 21)

Relationships are in focus for you. This is a great week for couples therapy or deep, transformative conversations with your partner. Be willing to make changes that benefit your relationships, home, and career. Your sensitivity may be heightened, so incorporate self-care and self-love into any changes you make. Don’t shy away from this potential for growth — there’s tremendous opportunity for profound shifts.

Brit + Co

Gemini (May 22 – June 21)

Good fortune and harmony are possible, but luck won’t just fall into your lap — you need to be proactive. This could show up in your relationships with others or in your relationship with yourself. Kindness, equality, and fairness are key to success. Be cautious around people exhibiting aggressive behavior. You’ll receive back what you give out, so practice kindness and ensure you’re approaching things with fairness and balance.

Brit + Co

Cancer (June 22 – July 22)

You prefer to avoid conflict, but this week you’ll have the chance to step out of your comfort zone. You don’t have to be confrontational, but a bit of assertiveness will help you move toward your goals. The seeds you plant during this New Moon will grow stronger if you add passion and creativity. Follow your intuition, especially when making important decisions. Your dreams need a touch of energy and action.

Brit + Co

Leo (July 23 – August 22)

The Mars-Pluto opposition has likely stirred up some drama in your life. Have you mustered the courage to start something new? If not, this week offers an opportunity to fully step into your authentic self and begin a new chapter. Don’t hold back, but be prepared for uncharted territory. Your relationships, particularly with yourself, may need a refresh. Self-love and self-care are essential as you embark on these transformations. You might even consider sprucing up your home or making a move.

Brit + Co

Virgo (August 23 – September 22)

Career growth is in focus this week, but you’ll need to find a balance between your home life and work life. You may feel the urge to do more in both areas, but it’s crucial to stay grounded. Pay attention to details and avoid overindulgence. A balance between home and work will lead to the best results — be sure to tend to both areas without letting one consume the other.

Brit + Co

Libra (September 23 – October 22)

Your finances and values are the focus this week. Now is the perfect time to ensure your financial life is in order. Meet with a financial planner or make sure your will is up to date. This planning will give you peace of mind and reduce future stress. Once Mercury moves into Sagittarius on November 2, you’ll feel freer to have fun and pursue adventure, knowing that your financial security is taken care of.

Brit + Co

Scorpio (October 23 – November 21)

Your power and determination will only grow as the week progresses. Use this time to tap into your inner authority and work toward concrete goals. There’s likely to be movement in your career, but it won’t happen overnight. Patience and sustained effort are required. Cultivate joy and focus on long-term goals — there’s no rush, but steady progress will lead to great results.

Brit + Co

Sagittarius (November 22 – December 21)

Mercury entering your sign on November 2 invites expansion and learning. If you’ve been waiting to start a new project, learn a new skill, or expand your understanding of the universe, now is the time. Subjects like spirituality and philosophy will be easier to grasp during this time. Be mindful, though — your blunt communication style could come off as caustic, so take a breath before you speak.

Brit + Co

Capricorn (December 22 – January 19)

Mental well-being should be a priority. Use this time to focus on learning and honing your skills. Your approach to life and work is inspiring to others. If you’ve been dealing with self-doubt, discard any negative self-talk and practice self-compassion. You have a natural ability to teach others, so don’t hesitate to share your knowledge with those who might be facing something similar to your experiences.

Brit + Co

Aquarius (January 20 – February 19)

This week focuses on your community and your relationship with like-minded people. Group learning and activities will be more impactful than solo efforts. Mercury in Sagittarius from November 2 will encourage you to learn through travel and adventure. Something exciting and transformative is on the horizon — seize the opportunity for growth through connection with others.

Brit + Co

Pisces (February 20 – March 21)

It’s time to focus on your physical health. The energy of this week will make it easier to start a health regimen and stick to it. While you may become more serious about your health, don’t push yourself too hard. Take small, steady steps to make lasting changes. As the week progresses, you’ll feel more confident and enthusiastic about these positive changes to your well-being.

Looking for a more thorough reading? Reach out to Tina at SevenSistersAstrology.com!

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In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

I turn to Instagram for mainly two things: hilariously adorable pet videos to share with my daughter before bedtime — a nightly ritual we started a year back — and a steady stream of home decor inspiration. Having studied interior design and spent years writing about stunning spaces, my love for beautiful interiors runs deep. The home decor bloggers I follow offer a mix of styles and experiences, from cozy vintage vibes to refined and sophisticated homes and rooms. Whether you’re looking to refresh your space for the season or simply find joy in nesting at home, there’s a little something from everyone here to inspire you. Happy decorating!

PrettyOnFridays

PrettyOnFridays

Writer Deema Tabbara Lopez's Friday newsletter, Merci Ktir, offers a glimpse into all the pretty things bringing her joy each week. Her home is so cozy, filled with vintage charm and lovely DIYs and how-tos (and stunning paint colors!). You'll want to dive into her feed for all the inspiration this fall.

ThisHouse5000

ThisHouse5000

Home decor enthusiast Elena Lohse and her handyman husband have been renovating their 1935 home in Toronto’s west end, the Junction, for the past 4+ years. Her style is clean, fresh, and never boring. I love her DIY videos, and her blog follows their travels too through a unique design lens.

Erin Conway Kismet House

Kismet House

For a masters in warm, cozy traditional spaces, follow Erin and Matthew of Kismet House who share tips and tricks for creating homes that feel unique and full of character.

Michael P.H. Clifford

a1000xBetter

Designer Kirsten Blazek creates rooms that are authentic, stylish, and so comfortable. She really thinks about spaces you want to live in. I'm still swooning over this kitchen of hers that we featured. Her first book A1000xBetter: A Rebel By Designshowcases her eclectic interiors and love of vintage treasures along with her design inspirations and tips.

Banda Property

𝗦𝗮 𝗚𝗿𝗮̂𝗰𝗲

Principal designer Ithabeleng Mothabeng has such a talent for creating stunning interiors. She blends a timeless elegance with modern touches and the result is always gorgeous and sophisticated.

Sam Arneson

Sam Arneson Home

Sam Arneson, an LA-based realtor, brings a thoughtful approach to design with a focus on sustainability and slow living. Her soulful feed is full of inspiration, from mid-century modern gems to cozy woodsy cabins.

OEZLEM OEZSOY

OEZLEM OEZSOY

This Hamburg, Germany-based photographer and home decor enthusiast is known for her sophisticated eye for vintage and mid-century decor, creating beautifully curated neutral spaces.

LEMIEUX ET CIE

The Organic Bubble Vase, Théophile Candle Holder, and Cadoret Bowl

Christiane Lemieux

NYC-based Christiane Lemieux is an author, designer, entrepreneur and the founder of LEMIEUX ET CIE, a luxury home furnishings brand. If you're looking for elevated interiors with a smidge of fantasy and the unexpected, her feed is the place to be. She was also the co-host and a judge on Ellen’s Design Challenge on HGTV and is a regular guest on MSNBC.

Some other favorites to look out for:

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

From Kamala Harris-inspired bobs to silky Lindsay Lohan-esque tresses, the season of the silk press (or straighter hairstyles) is officially here! It's been fun watching watching TikTok videos of women going to the salon to get their hair straightened, but it made me ask myself if people truly know how to maintain this style at home. It's one thing to watch a licensed hairstylist work their magic, but the upkeep may not be as straightforward for some people!

Luckily, celebrity hairstylists, Takisha Sturdivant-Drew and Natalie Lamorena, are here to answer all my burning questions. Sturdivant-Drew has over 20 years of experience working in the film and commercial industry, styling clients such as Kerry Washington, Lucy Liu, and Ashley Graham. She also worked on TV series like Suits and the Oscar-nominated film Ray. Lamorena owns Polished Pub Hair & Nail Bar— not to mention she invented the viral "Headicure" service for clients who love the idea of getting a manicure while receiving the best blowout of their lives. And with all that experience, the two of them have plenty to say about silk presses.

TL;DR

  • You should rely on professionals for the majority of your silk presses, but you can maintain them at home with "the right tools and products."
  • Different hair types require different temperatures and products — be sure to research and check with your hair dresser to make sure your treating your hair the right way.
  • Don't get a silk press if you've recently straightened your hair.
  • Heat protectant is key for any silk press or hair straightening.
  • Naturally curly or textured hair should limit silk presses to once or twice a month; other hair types should keep it to no more than once a week.
  • Be sure to wrap your hair correctly and use a bonnet to maintain your style.

How do you know when to straighten your hair at home or go to the salon?

Sephora

Desperate times call for desperate measures when you're due for a hair appointment and can't book one. I'm sure all of us have turned into an armchair hairstylist by giving ourselves a trim, quick haircut, or dye job. You've probably even watched a few tutorials about how to give yourself a homemade silk press or blowout. I know I've recently purchased a few things to help me maintain my hair at home, but should we be straightening our hair at home?

Lamorena says, "While it’s possible to straighten hair at home, I’d recommend going to a professional for the best results. Stylists know how to work with different hair types, adjust heat settings accordingly, and use high-quality products that protect your hair." If we decide to forego a stylist's expertise, she says we can "accidentally cause damage with uneven heat or over-processing."

Sturdivant-Drew agrees that it's best to see a stylist "for the first few silk presses," but it's not impossible to safely straighten your own hair. "If you have the right tools and products, along with research, you can achieve this hairstyle at home," she says.

How should different hair types approach a silk press?

Sephora

Just like everyone doesn't have the same skin complexion or undertones, hair types can differ too. This means someone with a fine hair isn't always going to have the same routine as someone with thicker strands — which is why all silk presses aren't the same. "There's definitely no one-size-fits-all approach. The technique used depends on the client’s hair type and texture," Lamorena confirms. This isn't to scare you, however!

Sturdivant-Drew says, "The process of getting a silk press is pretty standard — prepping the hair with shampoo, conditioner, and heat protectant, followed by straightening with a blow dryer and flat iron, and finishing with a lightweight oil or serum."

She and Lamorena do agree that some hair textures require a little more than others though. Lamorena says you could only need "a simple blowout and flat iron" while someone may need "more intensive treatments like keratin or a Brazilian blowout for longer-lasting results." If your hair is very curly or textured — and you're ultimately not seeing the results you want — she says chemically straightening your hair is another option. However, Sturdivant-Drew reminds me, "Stylists usually adjust heat settings based on their client's hair health and texture."

Either way, we always recommend you check with your stylist before making any permanent or lasting decisions!

What should you avoid doing before getting a silk press?

Mike Jones

Getting a silk press doesn't always involve chemicals, but there are still things you need to avoid before your appointment. Unlike the steps you may follow at home, Lamorena wants you to "avoid loading your hair with a bunch of heavy products " because this can "make the straightening process less effective and lead to more heat being used" than you need. Also, she doesn't want you to wash your hair because "natural oils protect your hair from the heat."

It probably goes without saying, but you also shouldn't book a silk press appointment if you've already straightened your hair. "...that can make it harder for the stylist to work with and could increase the risk of damage," says Lamorena. Besides that, Sturdivant-Drew advises against "using color or relaxers should be avoided before getting a silk press" because "this could lead to a lot of breakage."

What increases a risk of heat damage with this style?

Amazon

As gorgeous as silk presses are, it's possible to use "too much heat," according to Lamorena. She says, "People tend to crank up the heat on their flat irons and blow dryers, but that can seriously damage the hair cuticle, especially if your hair is fine or already fragile." Something I've learned over time is that a licensed and experienced hair stylist has better knowledge of what's really going on with our hair. They're able to have a clearer view of your scalp, roots, split ends, and more.

The other thing that contribute to damage is not protecting your hair. Lamorena implores that heat protectant products are "are crucial for minimizing damage." Even if you use the right products, you could be straightening your hair way too often. It's normal to want to have straighter hairstyles for a little while, but you should keep in mind that you don't want to overdo it.

"Not prepping or using a heat protectant on your hair will cause a lot of damage. Silk presses require a lot of heat, so it's best to use good heat protectant," adds Sturdivant-Drew. She personally prefers to use Smooth Moisture's Thermal Hair Strengthener because "their system is built for silk presses specifically." She loves that it truly upholds against heat and "adds a nice shine to the hair" once you apply it.

When would it be recommended that a client avoid getting a silk press?

Kaboompics.com

Here comes the not so fun part. As much as you don't want to hear this, your hair may not be able to handle getting a silk press right now. "If your hair is already damaged, it's best to hold off on straightening. Hair that's brittle, dry, or over-processed can be further damaged by heat styling," says Lamorena. What you can do in the meantime is help strengthen your hair by giving yourself "deep conditioning treatments," according to Lamorena.

This is completely up to you and your stylish, but Lamorena suggests staying away from having your hair straightened "during really humid months...if you're prone to frizz" because "the style may not last as long."

Is there a limit to how often clients should receive a silk press?

Tomaz Barcellos

I'm not an expert, but even I know too much of something can become a bad thing. In the case of using excess heat, I can imagine the implications of that over time. Lamorena says, "There's definitely a limit. You don't want to be straightening your hair too often," and shares her rule of thumb for textures:

  • Naturally Curly or Textured Hair — Limit silk presses to once or twice a month to avoid weakening the hair or losing your curl pattern.
  • Other Hair Types — Keep it to no more than once a week.

All hair types are capable of experiencing "long-term damage," but giving "your hair a break between sessions helps maintain its health," Lamorena says.

Sturdivant-Drew stresses, "Taking a break between silk presses is important in allowing your hair to recover and maintain the health of your hair. I recommend limiting your silk presses to every 6-8 weeks."

How can clients maintain this style at home during the fall?

Sephora

Even though cooler temperatures means you won't have to fight against possible frizz, you still have to take care of your silk press. "Maintaining a straight style during the fall can be tricky with cooler weather, wind, and dryness in the air, but it’s doable," says Lamorena. She suggests that you use:

  • Use a flat iron with adjustable heat settings to avoid unnecessary damage. Tools like the Dyson Corrale or GHD Platinum+ are solid options
  • A wide-tooth comb is great for detangling without pulling or breaking the hair

"Keeping up with a regular routine and using the right tools and products can really help your style last, even through the challenges that fall weather brings," she says.

No matter what your hair type is, Sturdivant-Drew suggests "wrapping your hair correctly and using a bonnet" as they're "key to maintaining" a silk press. Similar to what Lamorena said earlier, Sturdivant-Drew believes "humidity is your worst enemy...so try to avoid humid environments as best as possible!"

Shop Other Expert Silk Press Recommendations

Amazon

Bumble and Bumble Invisible Oil Primer

"Always apply a heat protectant before using any hot tools. Some favorites include Oribe Royal Blowout and Bumble and Bumble Invisible Oil Primer," she says.

Amazon

Moroccanoil Treatment

"For taming frizz, try an anti-frizz serum like Moroccanoil Treatment," suggests Lamorena. or John Frieda Frizz Ease.

Amazon

John Frieda Frizz Ease

Another option you can use to beat the frizz is John Frieda's Frizz Ease. It's another one of Lamorena's recommendations that will "help seal in moisture and keep your style sleek even in windy fall weather."

Amazon

Kérastase Discipline Fluidissime

Lamorena says, "A good leave-in conditioner is key to keeping hair smooth and hydrated; Kérastase Discipline Fluidissime works wonders."

Amazon

Living Proof Perfect Hair Day

"To extend your style without washing, use dry shampoo. This is a great option to absorb oil without having to restyle with heat," she says.

Our Silk Press Recommendations

Amazon

Giovanni Frizz Be Gone Serum

This anti-frizz serum will not only keep humidity from messing up your silk press, but it'll help improve your hair's elasticity over time and will even add an extra boost of shine to it.

Amazon

Wavytalk Professional Hair Dryer with Diffuser

If you decide to straighten your hair at home, you need a good blow dryer that'll work with your texture. Wavytalk has an inexpensive option that comes with a comb attachment, diffuser, and nozzle to help you dry your hair no matter what style you're wearing. It also has the right amount of heat settings that'll lessen the chance you cause any damage.

Amazon

CHI 44 Iron Guard Heat Protectant

Not only do I personally love this heat protectant, so does our Affiliate Writer Meredith Holser! It's been our go-to product whenever we straighten our hair because it truly does a great job of protecting our hair from heat and has a slightly fragrant smell we can't get enough of. In my experience, a little goes a long way so you'll get plenty of uses out of it.

Follow our Amazon storefront to see which hair products we'll always keep in our bathrooms.

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