10 Great Beauty Buys for Under $10 You Can Get at Target

1. Upcycled ingredients

Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.

Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.

In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.

Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream

This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.

Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream

This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.

Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch

This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.

2. Peptides on peptides

Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.

While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.

If you’re looking for stronger, healthier skin in 2025, these products are the way to go.

For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum

This gentle peptide formula does all the things a higher-end product would – for only $15!

For a stronger skin barrier: CeraVe Skin Renewing Night Cream

Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.

For anti-aging: Good Molecules Super Peptide Serum

This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.

3. All things anti-wrinkle

Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.

Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.

Check out the best drugstore formulas below.

Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream

This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.

Differin Acne Treatment Gel + Retinoid Treatment

This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.

Eucerin Pro-Retinol Night Cream

For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.

4. Mineral sunscreen > chemical sunscreen

Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”

While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!

Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.

Neutrogena Clear Breakout-Free Liquid Sunscreen

This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.

CeraVe Ultra-Light Moisturizing Lotion

CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.

Hawaiian Tropic Weightless Hydration Sunscreen

This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.

5. Décolletage care

The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.

The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.

Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.

The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum

This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.

COSRX AHA + BHA Treatment Toner

Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.

6. Passive patches

I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).

Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.

Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”

So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.

Hero Cosmetics Mighty Patch Original

Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.

Starface Hydrocolloid Pimple Patches

These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.

Hero Cosmetics Mighty Body Patch

If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.

Artnatural Argan Oil + Aloe Vera Deep Conditioner

This deep conditioner with a 4.7-star rating includes nourishing argan oil and aloe vera. It even comes with a silk bonnet to wear while the product works its magic overnight. The extra layer helps prevent frizz, split ends, and further hair damage. The best part is it's only $13 (was $18)!

Promising review: "Makes your hair soft, shiny and smells amazing! It’s moisturizing, does not weigh my hair down. Definitely improves my hair health, I have highlighted blond hair so I use the mask every two to 3 days to keep up the healthy hair look! You don’t need to use a lot - normal amount from mid strand to ends."

Palmer's Coconut Oil Moisture Boost Deep Conditioner

The coconut oil in this 4.6-star deep conditioner's formula will totally transform dry locks. Its especially hydrating for curly hair of any curl type! The ingredients are fully plant-based, so you can trust they'll always be healthy for your hair.

Promising review: "I know that some ladies are very uptight about ingredients, etc for their hair. I can honestly say that this works so much better than any other deep conditioner that I have either made or bought. I don't get too caught up in the "expensive is better" or "cheap products are junk" debate. I use what works for my hair and this definitely does an excellent job of moisturizing my hair and making it shiny. It only leave it on for the length of my shower and wow!"

Camille Rose Algae Renew Deep Conditioning Hair Mask

Amazon shoppers have granted this heavenly-smelling deep conditioner 4.6 out of 5 stars for how effective it is. The $16 product works wonders at preventing hair thinning, shedding, and breakage. The mango butter acts as a nice emollient to lock in all the moisture.

Promising review: "It’s difficult to find a deep conditioner that actually brings moisture to my hair and revives it. I kinda followed the instructions on the label but I left it on longer than stated. It’s thick and I feel like that’s what my hair needed. I rinsed my hair, dried it with a towel mannn I didn’t have to do much untangling!! It left my hair soft and easy to comb through. I’m now looking to purchase some of the other products."

SheaMoisture Intensive Hydration Hair Masque

SheaMoisture is one of my favorite hair care brands because every one of their products I've tried actually do what they say they do. This 4.6-star hair mask is no exception – it truly does provide "intensive" hair repair and hydration. The formula with manuka honey and mafura oil is friendly on over-processed, damaged, or color-treated hair and helps you build stronger, healthier, and frizz-free strands.

Promising review: "i have naturally wavy/curly hair but i damaged it so bad with bleach that they kind of went away. i did a lot of hair masks, gave it a lot of time to breathe, etc etc etc and this is the only thing to come close to restoring my natural curl pattern. it smells amazing, helps with frizziness, and definitely helps my hair feel healthier, moisturized, and as shiny as it can be. i also notice that it's better than a lot of other products when it comes to maintaining hair color. my dyed hair doesn't bleed or become discolored with this product. love the ingredients too!! phenomenal brand and product overall."

Unove Deep Damage Hair Treatment Mask

This 4.6-star pick comes complete with highly-concentrated proteins that seep deep into your locks for noticeable shine and hydration. What sets it apart the most is it's fast-acting, so you don't necessarily need to let it sit on your head for a long time – just a quick application in the shower will do! It also smells ahh-mazing with notes of citrus and flowers.

Promising review: "This is my favorite treatment I’ve ever used. My hair is thick and dry, but this product makes it feel soft and manageable. It seems to reduce damage as well; every time I go to the salon, my stylist comments on how strong and healthy my hair looks. The scent is just right—not too strong, which I appreciate."

Mielle Organics Babassu & Mint Deep Conditioner

Mielle makes my absolute favorite conditioner (read about it here!), so this 4.5-star deep conditioner is definitely next-up on my self-care "buy" list. The blend of natural oils and fatty acids help reduce breakage and smooth ends, frizz, and flyaways – all without weighing down your hair. It's safe for all hair types, too, so you could easily share the love with your roomie or S.O.

Promising review: "This is my favorite deep conditioner. I sometimes use this as a cowash instead of after shampooing. Smells great and leaves my hair feeling soft and looks shiny. I have natural curly hair with blonde highlights. I wish there was a bigger tub. I go through this fast."

Arvazallia Hydrating Argan Oil Hair Mask + Deep Conditioner

This $13 deep conditioner leaves your locks with such a luxurious feel, thanks to the strengthening and hydrating argan oil. The shine it gives is also impeccable! Shoppers have given it 4.5 out of 5 stars for its rich texture, effectiveness, and its ability to deliver "salon-quality" results.

Promising review: "My hair is three feet long. I use this generously around every couple weeks after I shampoo. I get as much water out of my hair, I slather on about half the tub (again, my hair is very long). I leave it in while I shave and soap up and rinse. Then I rinse it out. One side bonus is that it makes the skin on my body so soft. The smell is beautiful and I get comments about the nice smell. The end result is that my hair flows from the top to bottom. The areas that tend to look a little dry (bottom) look just as shiny and moisturized as the rest of my hair. I will use this the rest of my life and recommend it to everyone."

OUAI Thick Hair Mask

If you want your locks to look and feel expensive, this 4.5-star OUAI hair mask is the way to go. Just one use will leave your hair feeling smoother, softer, and stronger. The formula includes ilipe and shea butters to condition, almond, olive, and macadamia oils to soften and smooth, and hydrolyzed keratin to prevent breakage.

Promising review: "I have oily scalp and dry ends. My end are so dry that they soak up water and takes hours to air dry. I used this today for the first time and my hair air dried 50% faster than normal. My hair feels soft, but not oily. This is my new favorite hair product!"

Heidi Montag and Spencer Pratt joined Good Morning Americaon January 15, 2025 to talk about how the L.A. fires continue to impact them. The couple shared what it was like having to quickly leave their home in a moment's notice. Heidi explained that Spencer told her to grab anything she wanted to keep, so she ended up grabbing her kids' teddy bears because she was so flustered.

When their $2.5 million home actually caught fire, Spencer got choked up talking about watching their kids' rooms burn on their cameras. He said, "Our son’s bed started just burning in the shape of a heart. The fire started in the shape of a heart. I was like, ‘This is like, out of body insane.’"

Outside of that, the couple detailed the loss beyond the material items of it all. Spencer opened up about the memories lost throughout it all, too. He said, “I feel like a ghost. I don’t have a single photo now from before an iPhone existed. I don’t have any of the dumb little things that are on your shelves in your parents’ they’re all gone. Not a single nothing.”

And to Heidi, their home was more than a physical place to live. She shared, “It’s a place that you love that you live, it’s a refuge from the world. And to have that be gone, it’s a really difficult concept to continue to daily deal with."

In the midst of the devastation, fans and friends have banded together to support Heidi and Spencer in a really unique way. After Spencer posted on TikTok that people should stream Heidi's 2010 album Superficial, so they can generate revenue to rebuild their lives with, people took that and ran with it. The song eventually hit #1 on iTunes, and Spencer even shared that there's potential for it to hit Billboard's Hot 100 Dance Chart, too.

And it's not just fans blasting this throwback song. Friends and fellow celebrities like Paris Hilton and Flava Flav both posted the song on TikTok. Plus, former The Hills co-stars shared the song as well, including Brody Jenner, Kristin Cavallari, and Audrina Patridge.

Heidi said, “The fan support has been such a light in such a darkness for us. It’s life-changing.”

We're sending love to Heidi and Spencer — and all the families impacted by the terrible L.A. fires this year.