The Tax Deductions Every Small Business Owner Should Know About

Computer Desk with flowers and notebooks

Welcome to Selfmade Finance School, our new money series with Block Advisors to help small business owners with their tax, bookkeeping, and payroll needs year-round. This week, we dive into the tax deductions that can help save you money when you file your taxes.

Who doesn't love a good tax deduction, amiright? As a small business owner, you should LOVE them, but oftentimes small business owners who try to navigate their own tax journey can overlook expenses that are tax deductible. It is fairly easy to identify your obvious business expenses (payroll, rent, printer paper) as tax deductions, but there are some less obvious deductions I want to highlight for you. Also, one of the best ways to identify more deductions is to ensure that you have a smart, savvy tax preparer who can uncover all the deductions for you. When hiring a tax professional, make sure you ask if they have experience working with other small businesses in your industry. Some will specialize in specific industries, so ask your network who they use.

Or, to make it easy on yourself, reach out to Block Advisors. Block Advisors small business certified tax pros have experience helping small businesses in a wide range of industries, from real estate and development to salons and consulting. And chances are good they've helped a business just like yours.

Below I will outline different types of deductions that may not be on your radar:

Arnel Hasanovic for Unsplash

Home Office: We all have a home office now, don't we? If you're an employee of a company, this deduction is no longer available to you. But to the self-employed small business owner, this deduction can be quite valuable! Let's clarify this deduction. First, the home office deduction applies to taxpayers who use part of their home exclusively and regularly for trade or business purposes. "Regular use" means that the location is your main place of business, like where you meet clients or customers during the course of a business day. "Exclusive use" means that there can be NO personal use of the space at any time during the tax year. For example, my home office is my bedroom. I could not claim my home office as a deduction, nor would I try to meet clients here. That would be weird. How much is this deduction worth? You'll take the square footage of the space as a percentage of the total home. Then, multiply that percentage times your home expenses: rent or mortgage interest, utilities, insurance, etc. It can really add up! There are other rules and options with this deduction, so I highly recommend speaking to a tax professional before you claim this as a deduction.

Business Use of Your Vehicle: Again, if you're an employee, this deduction is not available to you. But if you're self-employed, this one can be huge. To deduct the business use of your car, there are two methods: the standard mileage rate and the actual expense method. With the standard mileage rate, you'll track your business miles driven, then multiply by a cents-per-mile amount to arrive at the tax deduction. That's 56 cents per mile for 2021.

With the actual expense method, you'll track your business miles as a portion of your total mileage for the year. Then, you multiply that business-use percentage times all of your vehicle costs like gas, oil changes, repairs, and insurance.

"Notice that with either method, you MUST track the miles driven for business – it's not enough just to keep your gas receipts," says Marcie Rahn, Enrolled Agent and Master Tax Advisor at Block Advisors. "There is no vehicle use deduction without a mileage log. And the IRS doesn't just want to know the miles driven, but also the date and business purpose of the trip. So, keep good records throughout the year. You'll make yourself crazy trying to reconstruct your mileage history at the end of the year! There are some great apps out there to help you track your driving with a simple swipe."

Katie Harp for Unsplash

Health Insurance and Out-of-Pocket Healthcare Expenses: If you are self-employed, you can deduct the costs of your personal health insurance premiums. However, you need to meet certain criteria: 1) Your business must be claiming a profit, not a loss, for the tax year. 2) You must be ineligible for an employer's health plan, including your spouse's plan*. 3) You can claim premiums only for the months when you were not eligible for an employer's plan. Since health insurance can be quite expensive, this deduction can make a big difference.

Retirement Contributions: This is one of my favorite tax deductions because it also serves as a tool to prepare for your future — double win! This is not the piece where I break down the types of retirement plans that are available to you as a business owner, but know that contributions to your own retirement plan and contributions you have made to your employees' plans are tax deductible. "Plans like SEP-IRA's can be funded until April 15, so this is one of the few ways you can actually change your tax outcome after the tax year has ended," says Rahn. "You really want to work with a tax professional to help you squeeze the most savings out of this deduction."

Depreciation: Thanks to tax reform, business owners have more options to write off their business equipment like computers, furniture and machinery. You can depreciate the cost of assets over a period of years or in many cases, you can write off the entire cost in the year of purchase. A tax advisor can calculate your options so that you can decide what's best for your business this year and for the future!

Education: The IRS allows you to fully deduct education costs if incurring these expenses will help you maintain or enhance the expertise and skills you need to operate your business. This could include education expenses like classes, workshops, seminars, webinars, subscriptions to publications and books that pertain to your business. Transportation to classes even qualifies! Keep in mind that education expenses that pertain to a new career or are unrelated to your business do not qualify but may be eligible for other non-business tax credits.

Interest: If your business has debt like a small business loan or credit card, you are entitled to deduct interest paid to the lender or credit card company. If the loan is part business and part personal, you can deduct only the portion of the loan that is for business purposes. "You can make this easier to track if you have a dedicated credit card for your business, so you don't intermingle business and personal use," says Rahn.

Other Deductions:The above is by no means a comprehensive list. There are many other types of business deductions. Don't forget to include things like advertising and marketing expenses, gifts for clients and customers, salaries and wages, business meals, insurance premiums, bank fees, cost of goods sold, legal fees, maintenance and repairs, and moving expenses. Finally, as I end all of my pieces in this series, please consult a professional when deciding what you can and cannot deduct. I would hate for you to miss out on deductions and pay too much in taxes.

*All details were sourced from IRS.gov and blockadvisors.com

The opinions expressed in this commentary are those of the author and may not necessarily reflect those held by Kestra Investment Services, LLC or Kestra Advisory Services, LLC. This is for general information only and is not intended to provide specific investment advice or recommendations for any individual. It is suggested that you consult your financial professional, attorney, or tax advisor with regards to your individual situation. Comments concerning the past performance are not intended to be forward looking and should not be viewed as an indication of future results.Securities offered through Kestra Investment Services, LLC (Kestra IS), member FINRA/SIPC. Investment advisory services offered through Kestra Advisory Services, LLC (Kestra AS), an affiliate of Kestra IS. O'Keeffe Financial Partners and any other entity listed herein is not affiliated with Kestra IS or Kestra AS Investor Disclosures: https://bit.ly/KF-Disclosures

Loud budgeting may be popular on TikTok, but conversations about money can still be awkward. I've been in romantic relationship for a little over a decade and we're just at a point where we've become aligned on finances. So imagine having random conversations with your family or friends that begin with, "I know I've never really asked before, but is it okay if I can borrow [insert x amount of $] until I can pay you back?" The nature of your platonic and familial relationships will totally determine whether you receive positive or negative responses.

As helpful as money can be, it can fracture even the closest relationships. Why? Well, psychologist Veronica West of My Thriving Mind, head of advice for Wells Fargo Emily Irwin; and Founder of Her First $100K money expert Tori Dunlap have a few ideas!

Keep reading for a few sneaky ways money can ruin your friendships:


1. Talking About Money Can Expose Hidden Feelings

Brit + Co

It's impossible to know how someone feels every second of the day, but we probably all think we have a good understanding of the people we're close to. But people are capable of hiding how they feel about something or burying their discomfort until certain situations 'expose' them. Why does it seem like money has a way of doing this?

Both Irwin and Dunlap agree that "money is taboo," leading people to avoid conversations about it. "Data tells us that we are more likely to talk about any other taboo topic—sex, politics, religion, even death—before we’ll talk about money," says Dunlap. West agrees and says, "Money is like that one friend who’s incredibly helpful but totally untrustworthy—everyone likes what they bring to the table, but no one wants to talk about them directly." Did you think of someone specific? It's okay because I did too!

The problem is that money can make "hidden insecurities come out, old sibling rivalries rear their heads," and more, according to West. "Even something like 'who paid for what' can suddenly become a life-or death conversation," she says. It's strange because Irwin says a Wells Fargo study shows that "many Americans across all ages are worried about money," proving we're all thinking about it, despite our avoidance issues.

2. And Money Can Also Create Unease In Conversations

Brit + Co

"When we don’t have open conversations about money, we’re left to navigate it on our own, which can keep us feeling underpaid, overworked, or unsure about our financial situation," Dunlap points out. She feels "discussing money requires a huge amount of vulnerability" which "isn't easy for everyone." You may have seen how other topics are swept under the rug by family members or friends based on reasons they're not ready to talk about.

Though Irwin believes saying something like saying, "'Here's what's keeping me up at night' or 'here's what my goals are' could strengthen connections," Dunlap knows that "shame, comparison, or fear of judgement" can cause people to remain tight-lipped about their finances.

If you've experienced a weird moment because of money or had to be the unfortunate witness of an awkward conversation, my apologies. It's not fun no matter who's involved because, unfortunately, "money carries layers of emotions, like pride and insecurity, that turn simple conversations into potential minefields," says West.

Dunlap says there's a silver lining if people are willing to be open, however. "The key is respecting each person’s comfort level, and encouraging openness if they're willing to meet you there. It’s not going to be perfect at first, but by starting to share more about your own financial experiences, you can start to break the cycle of shame and fear around money. You might be surprised at how quickly others are willing to open up too."

3. Making Assumptions About Other’s Money Status And Financial Situation Can Lead To Disrespecting Boundaries

Brit + Co

No one's saying you should never lend friends money, but being mindful about the decision is worth noting. West feels "it's complicated" while Dunlap believes the issue "can be tricky." There's a chance a low-key loan becomes an expectation that you should dish out money every time someone needs help, even if you're trying to maintain your own bills. "Lending money to a friend is like sharing your Netflix password—simple in theory, but one wrong move, and things get weird," West forewarns.

Dunlap also says, "When you lend money to someone close to you, there's always the chance that you won’t get it back. You want to be mentally prepared for that! Otherwise, it can strain your finances and your relationship. The emotional toll can be just as heavy, as unpaid loans can lead to resentment or awkwardness." It's not unusual to hear about certain friends being unreliable in more ways than one after you've let them borrow something. Unfortunately, Irwin indicates this happens because some people "don't expect to give something back that they've borrowed."

Because of this, Dunlap thinks "it's best to avoid loans if possible." Should you decide to move forward with helping out a friend who's in a bind, make sure you're both in agreement about repayment and what to expect moving forward. West says "having clear terms" or "gifting a small amount if you can afford it" is like "buying their friendship insurance." The latter is something Dunlap agrees with because it "helps prevent resentment if they can't pay you back as planned." Plus, she feels it also "keeps the loan within an amount you're okay with potentially losing."

4. Lending Money Is A Slippery Slope That Can Lead To Distrust And Resentment

RDNE Stock project

It's amazing how money can lead to a friendship breakup if boundaries aren't created or respected. "Money is a sneaky little devil who can push everyone’s buttons. It can cause resentment if one person feels taken advantage of or someone’s 'casual loan' becomes an epic saga of unpaid IOUs," West says. Not only that, but Dunlap knows "money can strain relationships between friends and family by highlighting differences in how we value it, expect to use it, or feel about sharing it."

Friends and family members shouldn't take each other's kindness for granted, but human nature is fickle at times. That's not an indicator that someone you love is a "bad" person, but they may feel like you owe them your time and money. However, Irwin says this isn't "de facto that that person is entitled." Still, Dunlap is more than aware how this can play out. "For example, it can lead to resentment if one person is always the one picking up the tab, while another might feel uncomfortable or indebted because they’ve been helped financially," she says.

On the other hand, it can show up a little differently in families. She adds, "Issues like unequal inheritance or constant requests for financial help can lead to deep emotional tension. Money can also become a tool for power imbalances, where one person feels in control and the other feels dependent, and that can mess with trust and respect."

Brit + Co

When certain negative patterns show up in relationships, it can make people decide to take a step back from being available. "And once distrust settles in, it’s hard to shake; nobody wants to be 'that friend' who’s forever dodging a Venmo request or getting side-eye from relatives at every family BBQ," West points out. How many times have you built up a wall with the people you love because of repeated unreliability or the expectation that you're supposed to help them whenever they ask? If you didn't hesitate to think of a moment, you're living proof that distrust can affect even the closest relationships.

Dunlap says, "When money becomes a main factor in a relationship, it can overshadow the connection, making it difficult to maintain genuine trust and understanding. You can avoid this by having open conversations with friends and family about your financial situation. Clear communication can help keep the focus on the relationship, not the money."

5. You Can Worry You're Not A Good Friend Or Family Member For Setting Money Boundaries

Brit + Co

Worrying about how other people feel can keep us from setting boundaries. There's a difference between being an empath and a people pleaser, but it's easy to blur the lines. You can absolutely empathize with someone's hardship while knowing you're not in the position to lend the amount they may be looking for. I'm a huge fan of saying that two things can be true at once — because they can.

Irwin says you need to "address the conversation head on" if a friend does ask you for a loan. Your response may depend on if their ask was "emotionally-charged or "in an uncomfortable environment," but Irwin doesn't recommend ignoring it. If you're not in the space to respond, here's what she suggests saying in a "timely" fashion:

  1. "Hey, I need time to think about this. Let me get back to you."
  2. "We can help you, but here are our boundaries."
  3. "We see and understand you, but we're unable to help because we're trying to pay off debt or save for _______."

Yes, Financial Boundaries Are Essential

Brit + Co

Don't think you need to create financial boundaries for yourself and your friends? Think again. West says, "Establishing some ground rules is a lifesaver—think of it adding airbags to the friendship. Setting boundaries early on, like when you’re still in the happy, non-monetary part of the relationship, can protect both sides if things get sticky."

Here's how she advises you proceed with creating boundaries:

  1. Keep it light and be honest; you’re not making a prenuptial agreement here, just letting them know you’d like to avoid “financial fireworks” later.
  2. Say, “I’m your friend, not your ATM.” It’s funny but helps set the tone that your wallet isn’t a free-for-all.
  3. Set a gift cap, such as, "I'm happy to chip in for brunch or a birthday, but let’s not get into home-loan territory.”
  4. If you do lend, draw up a repayment plan. Think of it as adulting with a side of accountability to avoid “accidentally” becoming their financial fairy godmother.
  5. Limit talk of big financial choices unless you’re genuinely invested together. After all, nobody needs to know how much their friend spends on avocado toast or scented candles, let alone home renos.
  6. A little humor and some boundaries go a long way. You’ll save yourself a lot of awkwardness and keep the friendships intact, one “non-loaned” dollar at a time!

Alexander Grey/Unsplash

Tori says, "It's so important to have transparent conversations about money, set clear boundaries, and ensure that relationships are prioritized in any money exchange." Here are a few things you can try:

  1. Communicate about your budget with a “gratitude sandwich.” Say you’re invited to an outing—a dinner, or a sports game—that isn’t within your budget right now. You can respond with the “gratitude sandwich.” The “pieces of bread” are positive, and the “meat” is the money thing you’re scared to say. Thank that person for the invite, let them know it’s not within budget right now, and then offer a cheaper alternative, reassuring them that you’d really love to see them. Offering an alternative reminds that person that declining their invitation isn’t about them, and you still care about them. In doing so, you prioritize your budget AND your relationship in the process.When in doubt, remember that no is a complete sentence. You don’t need to overcomplicate things, and sometimes a simple “no” is all you need.
  2. Set expectations early. When planning trips with friends, discuss the budget and how costs will be split upfront. Having these conversations ensures that everyone is on the same page and helps avoid any misunderstandings. It creates a supportive, stress-free environment where everyone can enjoy the experience together without any added worries!

The Final Verdict:

Emil Kalibradov/Unsplash

Once you've weighed your options and considered what you need, you can decide to loan your friend money. However, Irwin wants you to consider being formal about it. "You can absolutely draft a promissory note or loan agreement so that your friend knows how serious you are about your boundaries. If you want, you can also put an interest rate on it," she says.

It's not to hurt your friend's feelings, but it is a boundary you can put in place so they think to themselves, "This is truly a loan because I'm borrowing money with the intent to pay it back," Irwin says. It could change the dynamics of your friendship, but it's more about being "purposeful about the language being used" so you and your friend can both move in the "right direction," according to Irwin.

If the idea of creating a 'loan agreement' sounds icky to you, Dunlap wants you to seriously consider it as "an extra bit of protection." She says all you need to do, again, is "try setting up a simple contract to outline repayment terms" because it "can help both of you stay on the same page and avoid misunderstandings down the road."

Her ultimate piece of advice? "Only lend what you're comfortable giving and potentially losing, and keep open communication to maintain trust and respect in the relationship."

If you set clear financial boundaries and still find that your platonic relationships are weird, we have tips to help you navigate a potential friendship breakup.

New year, new relationship status. At least, that seems to be the rule for our favorite celebrities. While J.Lo and Ben Affleck settled their divorce and Austin Butler and Kaia Gerber split, it looks like Suki Waterhouse and Robert Pattinson might have gotten married! They've been one of our favorite celebrity couples since they started dating in 2018 — and even more so when People confirmed their engagement in 2023. Well, according to one DeuxMoi source, it appears that the couple tied the knot over the holidays.

Here's everything we know about those Suki Waterhouse and Robert Pattinson wedding rumors.

Suki Waterhouse & Robert Pattinson rumored to have a "cute and sweet" wedding.

According to the rumor, it appears Rob and Suki entered 2025 as a married couple. "Robert Pattinson and Suki Waterhouse got married at NYE at the Caribbean resort I work at!!!" the source told DeuxMoi (via Daily Mail). "They were so cute and sweet, their baby was there in a gorgeous little bridesmaids dress."

"Their family was there as well," and the couple proved they're still some of our favorite celebs because they were "so nice" to everyone, according to the source! I didn't doubt it for a moment ;).

Although rumors from InTouch Weekly claim the couple were already married as of June 2024, so we'll have to wait to see if Rob and Suki decide to share with us!

When it comes to their family, Suki Waterhouse recently shared that Robert Pattinson is "the [best] dad I could have hoped for...It’s an actual love story."

"[Having a baby] makes you feel very old and very young," Rob said during Paris Fashion Week. "She's so cute...You know, I'm amazed by how quickly their personality comes. So even at three months, I'm like, 'Oh…I can kinda see who she is already.'"

Suki Waterhouse & Robert Pattinson aren't the only ones with marriage on their minds.

Suki Waterhouse & Robert Pattinson's marriage rumors come after Tom Holland and Zendaya's engagement — and rumors that Rob could wind up in their wedding!

“As Tom and Zendaya move closer to having a wedding next year, basically living like a husband and wife already, and continuing to book multiple film projects together, Rob is cheering them on,” a source tells Life & Style. "If things keep going in this direction, Rob is going to figure into their wedding as a best man or groomsman and he absolutely wants the new, little families they are starting to be close going forward."

Consider us the leaders of the Suki Waterhouse & Robert Pattinson fan club! For more celeb love stories, check out why Tom Holland Says Working With Zendaya Is The "Best Thing That Ever Happened To Me."

Budgeting for the year is the last thing most of us *want* to do, but it's probably the most important in order to achieve your life goals. "Whether you want to pay off debt or build wealth, the budget’s entire job is to increase your net worth," says Erin Skye Kelly, author of Get the Hell Out of Debt: The Proven 3-Phase Method That Will Radically Shift Your Relationship to Money. "A budget says that you matter, and your dreams matter — and when we take care of ourselves first financially, we are in a better position to help others." Here are some of the most-Googled questions about debt answered, plus realistic ways to get out of debt in 2025 and starting living your best life.


How Do I Pay Off Credit Card Debt?

Photo by Mikhail Nilov

If you're serious about reducing your debt, you'll have to cut back on your nonessential spending by setting a realistic monthly budget for expenses like dining out or entertainment. Come up with a payment strategy that works best for you and your current financial situation. For example, focus on paying off the card with the highest interest rate first while making minimum payments on others. Once the highest-interest debt is cleared, roll that payment into the card with the next highest interest rate. This approach reduces the overall interest you pay and can help you become debt-free faster.

What Is A Debt Snowball?

Shutterstock

A debt snowball is a debt repayment method where you focus on paying off your smallest debts first, regardless of interest rate, while making minimum payments on larger debts. The debt snowball method is popular because it builds momentum and motivation, giving you a psychological boost as you see debts disappearing one by one. Once the smallest debt is paid off, you take the amount you were paying on it and apply it to the next smallest debt. This creates a "snowball effect," where your available payment amount grows as each debt is eliminated, helping you pay off larger debts faster over time.

How Do I Get Out Of Debt?

Shutterstock

When it comes to getting out of debt, the method that works best for you might be different than what works best for someone else. To get started, list all your debts, including balances, interest rates, and minimum payments. This gives you a clear picture of what you owe. Analyze your income and expenses to see where you can cut back and direct any extra funds toward your debt. Avoid new debt: Shift to a cash or debit-only system to prevent accumulating more debt while paying off what you already owe.

There are a variety of factors, from financial situation to income to dependents, but no matter what your life look like right now, here are some realistic ways to help you conquer your debt.

Create An LBD (Little Budget Library)

Photo By: Kaboompics.com

A little budget diary is a way to take stock of all your monthly and annual expenses, such as subscriptions, streaming services, and groceries — and write them all down in your LBD, says Brit + Co's Money School instructor Nicole Lapin. "You'll reference this all year — weekly is best — so you'll want to start off on the right foot with an easy-to-reference LBD. Don't make it hard. It's an easy task that will help you get organized quickly," she says.

Be Realistic About Your Expenses

Photo by Adrienn

"Do not be aspirational with your numbers," says Skye Kelly. "Pay attention to how you ACTUALLY live and how you ACTUALLY spend and work from there." Track your expenses for a month to create an accurate budget, review your paycheck and follow the 50-20-30 rule. These are the percentages you should spend on essentials, your future, and your lifestyle (non-essentials) with the goal to live within your means and eventually start saving and investing.

Check out Brit + Co's Teach Me Something Newpodcast with finance pro Tonya Rapley for breaking out of the paycheck-to-paycheck cycle.

Set Your Sights On Big Goals

B+C

Whether it's that dream bucket-list trip or a buying your first home, think about what your long-term goals are and think big when planning a budget. "When we are committed to a massive financial goal (retiring early and traveling the world with your life partner) suddenly the decision between roses or calla lilies as a wedding bouquet seem meaningless, and we are more inclined to find ways to spend less so we can meet our long-term financial goals," says Skye Kelly. She adds: "Create a budget for the milestone, stay resourceful and use points, seasonal sales, and help or hand-me-downs where you can."

Check out Brit + Co's Teach Me Something New podcast with The Points Guy for credit card tips and travel hacks.

"Spring Clean" Your Finances

B+C

Take a moment to organize your expenses. Dedicate a weekend afternoon and delete unused subscriptions, close and consolidate accounts, check in with your savings and retirement plans to make sure they're working for you, reduce auto-renewals, and unload credit card debt byconsolidating them into a single low-interest personal loan. It will feel as good, if not better, than spring cleaning your house, plus think about the money you'll have saved in that afternoon.

Find Your Side Hustle

B+C

Beyond just reducing your expenses, look at ways you can increase your income so you can start saving andinvesting to grow your wealth. "Increasing income might look like side jobs, part-time employment, creating an income stream, selling clutter around the home, or creating a product or service that meets the demands of the marketplace," says Skye Kelly. Look at selling clothes on resale sites, having a garage sale come spring, selling books online, starting an Etsy shop if you have a creative interest... anything that will add some extra cash in your pocket each month.

It's OK If It's Not Perfect

B+C

"Because budgets are rooted in math, we tend to see everything as right or wrong, which *shudder* brings up a lot of grade-school math class shame for many of us," says Skye Kelly. "If you plan your budget at the beginning of the month and at the end of the month it was only 80% accurate, you are likely killin’ it financially. I’ve asked hundreds of financial experts over the years ‘how many times did you get the budget exactly right?’ and every single answer has been ‘zero times.’"

Avoid Making Money Decisions During Hard Times

B+C

Mental wellness plays a big role in how we view our expenses and often we can make decisions in order to make us feel better (retail therapy, anyone?) instead of making healthy long-term financial decisions. "Having a line item in the budget for guilt-free spending is critical if you can afford it," says Skye Kelly. "This guilt-free spending money is there for times you want to splurge even though you might not be able to justify it."

Skye Kelly says it's best to avoid major financial decisions if you can for at least 6 months:

  • After a significant death or when you are grieving
  • While you or a loved one are experiencing a critical illness or at the onset of a new disability
  • After a major breakup or divorce
  • When you’ve entered into a new romantic relationship
  • If you’ve been diagnosed with or suspect you have a mental illness and are awaiting treatment

"During these times we are highly likely to make emotional or impulsive decisions. Give yourself time to regulate some of the higher intensity emotions that might be driving the urge to spend."

Curious about crypto? Check out Brit + Co's Teach Me Something Newpodcast with finance pro Nicole Lapin for a primer on how to make your first crypto investment.

How are you getting out of debt in 2025? Let us know on Twitter and check out our email newsletter for the latest tips on saving money.

This post has been updated.

Valentine’s Day is unarguably the cutest holiday of them all – come February 14, everything’s drenched in festive reds and pinks, and, of course, dotted in tons of tiny little hearts. As much as we love decking out our spaces with Valentine’s Day decor and baking up some tasty V-Day desserts, the idea of dressing up for a Valentine’s Day date night is simply so exciting, whether we’re paired up with our S.O.’s or flying solo.

Since we’re constantly stalking Anthropologie’s new arrivals (they’re just too good!), we curated the 17 best finds, all suitable for a fun and flirty Valentine’s Day function.

Scroll on to shop 17 stunning Valentine’s Day styles from Anthropologie!

Anthropologie

Mac Duggal Halter Rosette Satin Maxi Dress

Ooh, so sultry! This satin maxi dress features a cheeky open back design that pairs perfectly with a flattering halter neckline. The big rosette decal on the front recalls Valentine's Day blooms in the cutest way.

Anthropologie

RIXO Ardith Check Midi Slip Skirt

With bits of red and pink, this plaid midi skirt would be so sweet for a more casual V-Day date alongside an oversized sweater and some ballet flats.

Anthropologie

Dolce Vita Linsey Heels

These deep red satin heels with pairs of rosettes on the straps are everything. They'd work well with a mini dress and blazer for a fun V-Day 'fit, though you could also easily wear 'em year-round with dress pants and a formal blouse.

Anthropologie

Lace Rosette Tulle Tights

These floral tights will instantly upgrade any Valentine's Day get-up, especially if you plan on wearing a coordinating mini dress or skirt – they're meant to be seen!

Anthropologie

By Anthropologie Colorblock Column Midi Dress

The bold color blocking on this midi dress is playful enough that you can wear the piece alone. It'll look great whether you dress it up with heels, or down with some comfy sneakers.

Anthropologie

The Giselle Lace Bustier

If you feel like really dressing up this year, this lacy bustier top adds a very sexy-yet-elegant vibe. Pair it with some black slacks or a black skirt, then layer up with a sleek cardigan or jacket.

Anthropologie

The Tilda Maxi Slip Skirt

When it doubt, red it out. The color is V-Day's perfect match, and this comfy maxi slip skirt makes donning it so easy. You can style it however you please – we'd rock it with a tucked-in graphic tee, a denim jacket, and some sneakers.

Anthropologie

Coconuts by Matisse Florence Kitten Heels

Kitten heels will always be a winner in our book. This sleek pair features a tiny heel height, pointed toes, and eye-catching paneling with mixed materials. They'll instantly complete your Valentine's Day outfit!

Anthropologie

Reformation Tancy Midi Dress

Reformation kills it when it comes to dresses. This one's dotted in tiny hearts to fit right in with Valentine's season. The sweetheart neckline is ultimately super flattering, plus the midi length of the piece gives you ample coverage so you can wear it to a variety of plans, from dates to Galentine's parties!

Anthropologie

Endless Rose Sequin Mini Skirt

This fiery and feisty number is a statement piece all on its own. Wear it with a more toned-down black top and some tall black boots to complete the look!

Anthropologie

The Kenna Mid-Rise Heritage Barrel Jeans by Pilcro: Valentine's Day Edition

These ever-trendy barrel jeans are adorned with subtle heart illustrations, so they're a perfect fit for the lovey-dovey holiday.

Anthropologie

ALOHAS Tb.490 Rife Sneakers

Yes, yes, and yes! These pink sneaks detailed with some bits of red practically scream Valentine's Day. The mix of suede on the upper and the rubber soles is so cute.

Anthropologie

The Hannah Seamless Textured Tank

This tank boasts a floral texture that makes it a great base layer for any V-Day 'fits you're planning. The red is the obvious choice for Feb. 14, though you can also shop this piece in 8 more colors!

Anthropologie

Endless Rose Off-The-Shoulder Knit Mini Dress

We looove an off-the-shoulder moment. The knit material on this piece will keep you warm, but the silhouette still allows you to show a lil' skin.

Anthropologie

Beach Riot Monterey Quarter-Zip Sweater

How cutesy is this sweater?! It's the perfect casual V-Day piece if your plans this year are simply to stay in and bake some delicious treats.

Anthropologie

Maeve Bow Lace Turtleneck Top

This top was made for layering. Whether you wear just a bralette or a full-on tank under it, the sheer pattern boasts some adorable bows that feel extremely appropriate for the V-Day season!

Anthropologie

Bibi Lou Bonnie Slingback Buckle Detail Heels

We can't get enough of these eye-catching heels. The bold buckle, block heel, and slingback strap instantly qualify them as a total "it girl" shoe for Valentine's Day.

Subscribe to our newsletter to shop more editor-loved fashion finds!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Want to get a year-round radiance? Now is the perfect time to upgrade your beauty routine. Whether you are looking to have a glowing base for makeup, help protect and grow your hair, or improve the skin all over your body, these finds are going to be crucial in giving you a radiant look from wintertime to summertime. From luxe facial serums to hair-thickening treatments to splurge-worthy LED masks, this list has a little something for every concern and budget.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

Get Younger-Looking Skin With iRestore LED Face Mask Light Therapy

Amazon

How would you like to have firmer and younger-looking skin in six to twelve weeks from now? Completely transform your routine with this iRestore LED face mask light therapy. There are a lot of choices for LED masks out there, but iRestore is an industry leader with 360 LEDs, which is over 2x the number of LEDs compared to other brands. This mask comes with an adjustable fit, enhanced eye protection, and a design that hovers over the face for utmost comfort. Enjoy Red, Infrared, and Blue Light Therapy that targets effective treatment for your skin concerns. You're going to love having this mask in your beauty arsenal.

See it on Amazon

Even the Skin With BeautyStat Triple Action One-Step Daily Exfoliating Peel Pad

Amazon

If you struggle with uneven skin tone, fine lines, enlarged pores, or textured skin, this is the product for you. This triple action one-step daily exfoliating peel pad from BeautyStat is going to help gently exfoliate your skin. Lactic acid stays on the skin surface to provide immediate radiance, and time-released salicylic acid gently and naturally exfoliates all day, while polyglutamic acid binds water to the skin to prevent dryness.

See it on Amazon

Mizani 25 Miracle Nourishing Hair Oil Softens and Add Shines

Amazon

Get gorgeous, soft, and shiny hair courtesy of the Mizani 25 miracle nourishing hair oil. This nourishing, lightweight, leave-in oil comes with 25 benefits to leave hair soft, shiny, and easy to style. The hair oil goes a long way; only two drops are needed to blend evenly through the hair. You'll love how this product rejuvenates dull and dry hair, leaving you feeling radiant.

See it on Amazon

This Makeup Palette with All Your Beauty Essentials

Amazon

This Laura Geller New York palette includes a bronzer, two highlighters, blush, and three eyeshadows, all in stunning neutral tones to give you a pretty, glam finish in one compact package.

See it on Amazon

This Pore Mask For Unrecognizable Skin

Amazon

Formulated to refine and refresh your pores, this Pore Mask leaves your skin free from impurities with one quick use. Use this mask weekly to transform your skin into a glass-like finish that will become a complexion that you will love.

See it on Amazon

This Foundation Can Do It All

Amazon

It's time to toss those makeup products that are drying and irritating for your skin and upgrade to K-beauty, which will make a difference in no time. This Foundation not only hydrates your skin but leaves a natural, lightweight finish that will stay on all day and night. The cherry on top is the SPF 50,+ which is a must-have for the warmer seasons ahead.

See it on Amazon

Get Your Glow On With This Beauty Wand

Amazon

Go ahead and add these e.l.f. cosmetics beauty wands to your cart because they won't last long! With a foolproof cushion tip applicator, this wand makes achieving a glowy, radiant makeup look easier than ever. Get it as a contour, highlighter, or blush – it's the best affordable dupe for the viral Charlotte Tilbury wand. One reviewer says, "These blend out SO easy, and you can make it as sheer or as dark as you want. It's very buildable. I use my fingertips or a brush, and both work beautifully."

See it on Amazon

Wake Up Gorgeous With MISSHA Time Revolution Night Repair Face Serum

Amazon

This MISSHA time revolution night repair face serum is going to have you waking up with stunning and glowing skin. The serum utilizes an extreme biome complex with 10 probiotics, undergoing triple fermentation for potent rejuvenating powers. Each drop is carefully crafted through high-pressure extraction, ensuring highly concentrated and pure extracts. This moisturizing serum enhances elasticity, radiance, and firmness overnight, initiating skin recovery within 10 hours of use.

See it on Amazon

A Mini Travel Kit of Beauty Essentials for Hydrated Skin

Amazon

This mini travel kit is a great way to sample products that are sure to give you a hydration boost. The set includes a variety of skincare essentials, from a hyaluronic cream to an avocado cleanser, so it's easier than ever to figure out what works best for you. One reviewer says, "I can tell you 100% these live up to the hype and will buy this again."

See it on Amazon

Get Illuminated Skin With Glow Recipe Niacinamide Dew Drops Face Serum

Amazon

For a radiant glow at any point in the year, try the Glow Recipe niacinamide dew drops face serum. Containing the holy grail of hydration, hyaluronic acid reveals supple, bouncy, and dewy skin. This hydrating serum has a thin, buildable texture, making it suitable for even the most oily skin types.

See it on Amazon

Smooth and Brighten Under Eyes With Womaness Eye Opener Anti Aging Eye Cream

Amazon

Do you struggle with dark and puffy under eyes? Try adding this eye opener anti aging eye cream from Womaness to your routine. This brightening and illuminating dark circle eye cream includes the powerfully hydrating HyaClear 7 (hyaluronic acid derivative), and Bakuchiol to help tackle fine lines and wrinkles. You're going to love how this miracle product makes you look refreshed and rejuvenated.

See it on Amazon

Glow Up With Lumene Nordic-C Glow Boost Essence Serum

Amazon

Get your glow on with the Lumene Nordic-C glow boost essence serum. This serum enhances your skin's natural radiance and provides a hydrating boost for a vibrant, youthful appearance. A triple threat, the serum is enriched with a potent blend of 3 types of hyaluronic acid and polyglutamic acid, providing long-lasting hydration and leaving your skin feeling smooth, refreshed, and revitalized.

See it on Amazon

This Kopari Marine Clean Purifying Gel Cleanser Is Dual-Action

Amazon

Meet your new favorite dual-action cleanser. This Kopari marine clean purifying gel cleanser is a gentle gel-to-foam cleanser. Made with amino acids for hydration, moisture-retaining Vitamin B5, and nourishing marine algae extracts, this is great for all skin types. Designed to replenish the skin instead of stripping the skin barrier, this effortlessly purifies and melts makeup away.

See it on Amazon

Plump the Skin With Volition Beauty Celery Green Cream

Amazon

Reap the benefits of a lightweight gel moisturizer with the Volition Beauty celery green cream. This cream is made with peptides to visibly firm the skin and reduce the appearance of fine lines, hyaluronic acid to replenish moisture, and celery to help blur and smooth the skin. This is a must-have in your skin routine if you want a radiant glow.

See it on Amazon

Support the Skin's Structure With Margaret Dabbs London Pure Exfoliating Hand Wash

Amazon

Nourish your hands with this Margaret Dabbs London pure exfoliating hand wash. This beautiful foaming, rich, and indulgent hand wash is packed with botanical extracts that leave the skin cleansed, hydrated, and replenished. Jojoba beads gently exfoliate, nourish, and support the skin’s healthy structure. Calendula cleanses and calms the skin, buriti, and white water-lily hydrate and encourages elasticity and collagen renewal, and turmeric helps maintain skin health.

See it on Amazon

Fight Skin Redness With Tower 28 SOS Intensive Rescue Serum

Amazon

Sensitive skin is going to love love love the Tower 28 SOS intensive rescue serum. This lightweight serum is made with hypochlorous acid to help calm your skin, support the skin barrier, and keep flare-ups at bay. If you have red and irritated skin, this serum is going to be a serious lifesaver.

See it on Amazon

Get Fuller-Looking Hair With NUTRI-OX Starter Kit for Color-Treated Thinning Hair

Amazon

Want glamorous, thick, luscious hair? Skip the hassle of extensions and grow your hair naturally with the NUTRI-OX starter kit for color-treated thinning hair. Made specifically for colored hair, this clinically tested kit comes with shampoo, conditioner, and a densifying tonic, all designed to help grow your hair thicker and fuller.

See it on Amazon

The Nakery Face Cleanser Resurfaces and Rejuvenates

Amazon

A good cleanser is a real game-changer. If you want to resurface and rejuvenate your skin, you're going to want to add this face cleanser from Nakery to your shopping cart. This collagen-infused facial wash is formulated to delicately eliminate impurities and unveil a luminous, youthful complexion.

See it on Amazon

Joico Defy Damage Protective Shield Protects From Heat

Amazon

Listen, if you're going to be using heat on your hair, you need this Joico defy damage protective shield. This serum shields from heat, UV, and environmental damage. Use just one pump before blow drying to make hair 4x stronger against breakage during styling. Not only does this protect against color fading, but it will leave hair soft, shiny, and healthy-looking.

See it on Amazon

Fight Against Signs of Aging With Shiseido Ultimune Power Infusing Concentrate

Amazon

This Shiseido ultimate power infusing concentrate helps you fight against signs of aging. This lightweight, potent formula amplifies hydration and boosts radiance in just three days. The serum increases the skin’s capacity to hold water and prevents elastin degradation to help give you plumper and smoother skin.

See it on Amazon

Reap the Benefits of a Solawave 4-in-1 Radiant Renewal Facial Wand Bundle

Amazon

This Solawave radiant renewal facial wand bundle is going to be one of your new go-to products in your skincare routine. The 4-in-1 wand helps reduce the appearance of fine lines, dark circles, blemishes, and facial puffiness. This bundle also comes with a lightweight, non-greasy serum that deeply hydrates, enhances performance, and delivers powerful anti-aging benefits.

See it on Amazon

The SH-RD Protein Cream Is a Must for Dry Hair

Amazon

Promote shine and bounciness with this SH-RD protein cream. This leave-in hair conditioner contains easily absorbable protein that works at a molecular level to repair, restore, and revitalize brittle hair. The cream is enriched with rosemary extract for long-lasting moisture and Vitamin B5 to enhance cuticle elasticity. The hydrolyzed silk protein coats the hair, preventing breakage and forming new bonds while providing fortifying protection. Your dry hair is going to be looking happy and healthy.

See it on Amazon

Treat Your Skin to Skynn Studio Hydramoist Moisturizer

Amazon

Skin can get dry and flaky any season. Don't let your skin suffer; invest in this hydramoist moisturizer from Skynn Studio. This delivers long-lasting hydration with a light formula that absorbs quickly, keeping your skin moisturized and supple throughout the day without feeling greasy. The moisturizer is formulated to protect your skin from harmful environmental radicals, helping maintain a healthy, youthful complexion by neutralizing the effects of pollutants and stressors.

See it on Amazon

Enhance Dull Skin With BLITHE Pressed Serum

Amazon

Kiss dull skin goodbye. This BLITHE pressed serum is going to leave skin hydrated, moisturized, and glowing. Made with apricot extract and niacinamide, this serum offers radiance and brightening properties. This leaves dull skin looking enhanced and helps correct any dark spots.

See it on Amazon

Repair Hands With a Patchology Rosé Fingers Renewing Hand Mask

Amazon

Do you have cracked, dry hands? Repair them with the Patchology rosé fingers renewing hand mask. These strawberry-scented hydrating hand mask gloves strengthen the skin’s barrier, leaving hands soft, refreshed, and protected from stressors. Infused with shea butter, resveratrol, and strawberry oil, these hand masks provide intense hydration and anti-aging benefits.

See it on Amazon

Moira Butter Bliss Lip Balm Hydrates Lips

Amazon

Keep your lips kissable thanks to the Moira butter bliss lip balm. This butter balm in a clear, sparkly shade is going to be the perfect amount of glam. This balm is cruelty-free, vegan, paraben-free, sulfate-free, phthalate-free, and gluten-free, so you can feel good about wearing this on top of looking good.

See it on Amazon

ASUTRA Indian Healing Clay Mask Can Be Used on Face and Hair

Amazon

A 2-in-1 miracle product? Yes, please. This ASUTRA Indian healing clay mask can be used on both your face and in your hair. This clay can help to minimize the appearance of pores, scars, wrinkles, and acne and helps to soften and tone your skin. It can also help with deep cleaning your scalp and hair, making it a truly multi-use product.

See it on Amazon

Replenish Skin Moisture With SiO Beauty Eye and Smile Lift Anti-Wrinkle Patches

Amazon

Stop aging in its tracks. If you want to diminish the look of fine lines and wrinkles, you'll want to try these SiO Beauty eye and smile lift anti-wrinkle patches. These innovative silicone patches offer a dual-action treatment that moisturizes and rejuvenates your skin overnight. The unique blend of compression and hydration technology revives tired skin, revealing a firmer, more youthful complexion with consistent use.

See it on Amazon

Remove Impurities With DIME Beauty Gentle Jelly Cleanser

Amazon

Give your skin a deep cleanse with this DIME Beauty gentle jelly cleanser. Made to gently cleanse and nourish skin, this cleanser face wash hydrates and soothes as it delicately removes excess oil, dirt, impurities, and makeup. The unique formula contains a blend of naturally-derived surfactants like coconut, Vitamin E, and lycopene, which nourish skin and help fight free radicals.

See it on Amazon

Thinning Hair Needs divi Scalp Serum

Amazon

Want to help promote a healthy scalp and get fuller-looking hair? You're going to need this scalp serum from divi. This is designed to nourish your scalp and promote a fuller, healthier-looking head of hair. In a 12-week study, 90% of participants saw improvement in hair fullness, and 87% noticed increased hair density. The serum is formulated with powerful ingredients like amino acids, caffeine, peptides, and rosemary oil.

See it on Amazon

This Alpyn Super Peptide & Ghostberry Moisturizer Is Barrier-Boosting

Amazon

Restore your skin barrier with this Alpyn super peptide & ghostberry moisturizer. This super cream helps snap skin back to a more youthful appearance. Ghostberry, ceramides, and hyaluronic acid help replenish and restore the look of a dry, compromised barrier. A mix of 14 peptides, including snap 8, helps to visibly relax the appearance of lines and wrinkles.

See it on Amazon

Get Smoother Skin Overnight With Olay Retinol 24 Face Moisturizer

Amazon

How would you like to wake up looking younger? This Olay retinol 24 face moisturizer will have you waking up with smooth, bright skin. This fragrance-free, hydrating, and clean gel formula feels smooth and absorbs quickly with no sticky or tacky feeling.

See it on Amazon

Get Healthy Skin With the House of Grō Touch Hydrating Body Serum

Amazon

Treat your whole body to the House of Grō touch hydrating body serum. This one-of-a-kind body serum is going to nourish your skin. The adaptogenic power duo Chaga and Snow Mushroom join forces to deeply nourish, smooth, and hydrate skin while the roller applicator promotes circulation.

See it on Amazon

Protect From Color Fading With Pureology Color Fanatic Leave-in Conditioner

Amazon

Dying your hair is expensive, so protect your hair against color fading with this Pureology color fanatic leave-in conditioner. This leave-in spray detangles, protects, and adds shine to dry, damaged, frizzy, and color-treated hair with key ingredients: camelina, coconut, and olive oils.

See it on Amazon

Use This Stream2Sea Hydrate Lip Balm Set Daily

Amazon

If you want to keep your lips hydrated, be sure to wear this Stream2Sea hydrate lip balm set on a daily basis. A set of three, this lip balm set is infused with coconut oil and aloe vera extract to nourish and moisturize lips in the harshest of conditions. This is perfect to use year-round.

See it on Amazon

Get Daily Hydration From the VT COSMETICS Daily Soothing Mask

Amazon

Watch your skin transform in just 30 days when you use this VT COSMETICS daily soothing mask every day for a month. This non-sticky ampoule essence is a daily hydrating formula with nutrient-rich essential ingredients that are absorbed quickly, leaving your combination skin refreshed, nourished, and glowing.

See it on Amazon

Glow On With the Sunday Riley C.E.O. Glow

Amazon

It is time for you to get your glow on. This Sunday Riley C.E.O. glow is going to have your skin looking more radiant than ever. This face oil is infused with pure Vitamin C and calming turmeric to deliver cold-pressed, nutrient-rich extracts into your skin for a brighter-looking, glowing complexion.

See it on Amazon

Get Silky Skin With Naturium The Smoother Glycolic Acid Exfoliating Body Wash

Amazon

How would you like to have silky smooth skin all over, all year long? You're going to want to add Naturium, the glycolic acid exfoliating body wash to your shower routine. Formulated with an AHA blend including glycolic, lactic, pyruvic, and tartaric acids, this cleanser sloughs off dead skin cells while red algae hydrate for softer, smoother, and more supple-looking skin.

See it on Amazon

erborian Skin Therapy Multi-Perfecting Bi-Phase Night Oil-Serum Is Super-Charged

Amazon

Super-charge your skin with this super-charged skin therapy multi-perfecting bi-phase night oil-serum from Erborian. The powerful ingredients work to deliver seven benefits by helping in the appearance of fine lines and wrinkles, luminosity, skin texture, complexion evenness, suppleness, plumpness, and nourishment.

See it on Amazon

Get Glass Skin With COSRX Snail Mucin Sheet Mask

Amazon

Do you want to achieve the gorgeous look of glass skin? Try to incorporate the COSRX snail mucin sheet mask into your routine. It might sound weird, but snail mucin is a miracle worker for enhancing moisture and instantly soothing damaged skin. Infused with 35,000 ppm of snail mucin, this has a 7x higher concentration than other snail mucin facial masks on the market, making it the perfect choice if you want glowing skin.

See it on Amazon

This BYOMA Hydrating Milky Toner Makes Skin Dewy

Amazon

Get dewy skin with this BYOMA hydrating milky toner as part of your arsenal. This ultra-soothing face toner works to quench dry skin while restoring sensitized and sensitive skin barriers. Skin is instantly transformed, looking and feeling soft, supple, dewy, and radiant all day long.

See it on Amazon

Even Your Skin With Beauty of Joseon Glow Serum

Amazon

Uneven skin tone can really diminish your radiance. If you want a stunning glow and even skin tone, you're going to need this Beauty of Joseon glow serum. Made of 60% propolis, 2% niacinamide elixir, the energy of propolis, and the revitalizing essence of niacinamide, this will keep your skin strong and hydrated.

See it on Amazon