15 Women in Tech You Need to Follow

Liner Revival

The lip liner trend for spring 2025 embraces bold definition with a fresh, modern twist. This season, it's about pairing rosy nudes with soft, lighter lip colors and rich, warm tones with deep browns and cherry reds for a sculpted, high-impact look. City Lips Defining Liner is our favorite new lip liner. It prevents color fading, smudging, and feathering, so you can keep your look intact all day or night! It’s available in two pretty shades: Blush, a soft, rosy nude that pairs beautifully with pink hues and lighter lip colors, and Willow, a rich, warm-toned nude that complements brown tones and deeper shades.

Multitasking Makeup

The trend toward skincare-infused makeup is making your beauty routine work harder with nourishing ingredients. City Lips Defining Liner features vitamin E, helping to keep the lip line smooth while subtly enhancing its shape for a fuller, more defined look. For the ultimate plump and polish, pair the pigmented liner with City Lips Plumping Gloss — a duo that gives you a naturally voluminous pout, plus extra hydration.

Pastel Pop

From butter yellow to sage green, this season’s nail trends are embracing soft, yet statement-making hues that bring a fresh pop of color. Alongside these chic shades, almond-shaped nails are offering a sleek, elegant look that flatters your mani aesthetic.

'90s Nostalgia

A softer, smudged take on the classic cat-eye is making waves, with eyeliner staging a bold comeback in full, effortless sweeps. Blue eyeshadow is also back and better. Expect a nod to cool-toned, ’90s grunge eyes, a trend that lends itself to easy, minimalist lines, like a single, clean swipe of liner, proving that less can truly be more.

Lobs, Bobs & Natural Manes

Haircut season is in full swing, and lighter, fuss-free bobs at all above-shoulder lengths, plus natural curls, are making their way in and out of salons for spring. We couldn't be happier for the low-maintenance 'dos!

Satin Skin

This understated look highlights healthy, natural skin with a soft-matte finish — radiant, yet never flat or overly glossy.

Glossy lips, instead, shine this season. Upgrade your lip routine this spring with City Beauty’s new City Lips Defining Liner and lip glosses for a refreshed look.

In this segment, Paige Wiese, founder & CEO of Tree Ring Digital in Denver, CO, walks us through some of the ways she encourages clients to double down on marketing when business is slow. Paige built her business as a solopreneur graphic designer to a team of 15, helping clients with SEO, online ads, and social media management. Here’s her Take 5, plus more tips for surviving the business lulls below!

What's a recent small win for you and your business?

Paige: A recent small win has been just seeing business pick up again. I am seeing businesses start to engage with their marketing efforts and really trying to get to the root of why their website might be underperforming. We look at what they can be doing to see their money actually go to a place that it should be going.

What's a big piece of advice that you give to your clients?

Paige: A lot of them want to back off anytime there's a little bit of scarcity. I really think that's the time to double down, whether it be your digital presence, your website, or just adjusting how you're spending your money. But instead of just saying, ‘Hey, we're going to stop [investing in marketing],’ ask ‘How do we double down in the correct way and make sure we're seeing measurable results out of it?’ I do it myself anytime business is a little slow. I think we have to either change or we need to be doubling down. A lot of clients come to us when the pipeline is already dry and money is tight and they’re hoping for a quick fix. Marketing, unfortunately, isn't a quick fix.

See more tips for surviving business lulls below!

What's an unexpected business challenge you’ve faced and how did you overcome it?

Paige: I think one of the bigger challenges that we've run into has been more on the employee side, some of the retention or the hiccups that come along the way and then just learning from them. So how can we be a better, stronger company coming out of this and how do we use it as a growing opportunity?

How has the Verizon Small Business program helped propel your business forward?

Paige: I learned about the Verizon Small Business Digital Ready program through the National LGBT Chamber of Commerce (NGLCC). It's a free resource that’s self-paced and very digestible. The variety of topics it covers is a large gamut for any size business. The Selling with Storytelling course, especially, was really valuable to me, just really getting your messaging out there. I laugh that I sometimes enjoy the marketing ones a little bit more just because it is a refresher or another take on how we do this.

Thanks Paige!

Here Are More B+C Tips For Surviving The Small Business Lulls

1. Refine Your Strategy
   • Review your business plan and goals. Are you on track? What can be improved?
   • Analyze customer feedback and sales data to spot trends and areas where you can grow.
2. Boost Your Marketing Efforts
   • Refresh your website or social media profiles. Verizon Small Business Digital Ready’s free Put Your Website to Work course will help you get started with best practices for building your business website.
   • Create engaging content through blogs, videos, and newsletters. Verizon’s free Creating Compelling Content course can help you create consistent, quality content for your target customers.
   • Offer promotions or limited-time discounts to attract new customers.
3. Invest in Learning
   • Take an online course related to your industry, like Verizon’s free Planning for the Unexpected course for building resiliency in your business.
   • Stay updated on industry trends and innovations.
   • Engage with customers too. Send personalized emails to loyal customers or clients. Ask for reviews!
4. Improve Your Processes
   • Streamline operations or explore new tools to increase your efficiency.
   • Organize your workspace and declutter your digital files.
5. Self-Care and Rest
   • Take advantage of the slower pace to recharge. A refreshed mindset is exactly what you need to bring forth fresh ideas!

The Best Polka Dot Tops

Abercrombie & Fitch Short-Sleeve Tie-Front Top

Not only are polka dots popular, but tie-front tops are also trending! Putting both together has to be the work of a marketing genius who knows we're looking for the least complicated tops to wear during spring.

LOFT Dotted Everyday Relaxed Shirt

If you'll be logging more hours at work and want to participate in this trend, LOFT's relaxed polka dot shirt help you avoid FOMO. It's lightweight and breathable, so you won't have to worry about sweat stains ruining your business casual OOTD.

Old Navy V-Neck Button-Down Crepe Top

Give your crew neck tops a break and reach for Old Navy's take on polka dots. Though it's hard to tell, they're actually navy instead of black so you can almost treat it like a neutral that pairs well with a bright red or butter yellow bag!

MAJORELLE Joy Bodysuit

Have dinner plans with your girls or that sexy guy you bumped into at Trader Joe's? We suggest you wear this off-shoulder polk dot bodysuit that shows the right amount of skin. Think of it as a peek-a-boo piece that gives you the freedom to add your favorite fragrances near your neck without ruining your top.

ELOQUII Satin Bubble Top

Say yes to that party invite you just received because we've found the most breathtaking top for you to wear! This satin bubble top feels as flirty as it looks and is guaranteed to have all eyes on you most of the night.

P.S. Don't be surprised if you get a hot stranger's number while wearing this!

Ashley Stewart Polka Dot Poplin Blouse

If you need another workwear top that aligns with the polka dot trend, reach for Ashley's Stewart's poplin design. It features elasticized cuffs that sit perfectly on the wrist and the overall top has enough stretch in it to keep you comfortable all day.

The Best Mini Polka Dot Dresses

The Reformation x Devon Lee Carlson Cher Dress

In need of a cute, but uncomplicated spring dress? Reach for this mini polka dot dress that can be worn with flats or sneakers. Besides being pretty, it's also made of organic cotton, lyocell, and other fabrics that cut back on waste.

P.S. Of course it's possible to be stylish and sustainable!

Ghospell Ruched Asymmetric Polka Dot Mini Dress

Where are you going to wear this mini dress? The choice is yours, but we have a few solo date ideas geared towards inspiring you to romanticize your life.

If you want our honest opinion, we think it's the perfect dress to wear to an art gallery followed by dinner at your favorite restaurant.

Hollister Crepe Mini Dress

Not a fan of a brown or deep tan polka dot piece? We understand which is why we came prepared with Hollister's mini dress. All you need is a slightly oversized denim jacket, a pair of Adidas Samba, and your favorite clutch.

The Best Midi Polka Dot Dresses

Abercrombie & Fitch Women's Dipped-Waist Midi Dress

Slip into a similar, yet longer version of the above mini dress if you're worried about the back of what you're wearing rising up every time you sit or bend over. You'll be saved from accidental exposures should the wind decide to blow strongly the day you decide to wear something that has a shorter hemline.

ASTR The Label Eirene Polka Dot Midi Dress

Do we spell wedding bells for someone you know? It's only right you wear this polka dot midi dress that has a lace bodice and shoulder straps. It won't take away from the bride's gorgeous gown, but you'll nice and stylish!

Lulu's Black Polka Dot Satin Midi Dress

On the contrary, this contrasting polk dot dress is another great date night option. Though it seems simple, we know that your outfits don't always have to be over-the-top. Just slide into a great pair of black heels and grab a clutch that has a black strap or gold hardware clasp on it!

The Best Maxi Polka Dot Dresses 

Pretty Little Thing White Polka Dot Corseted Dress

We can totally imagine someone taking their proposal pictures in this polka dot corseted dress! It's more structured than most bandeau tops, so your "girls" won't spill out when you bend over slightly to pretend you're fixing your shoe in your pictures!

Princess Polly Marguerite Halter Maxi Dress

You don't need a reason to wear a polka dot maxi dress during vacation, so we won't give you one. The only thing we'll say is you'll be able to adjust the halter so that it doesn't unravel at the worst possible moment.

Reformation Naira Dress

Someone may look at this dress and worry it'll make them look like a "trad wife," but not all traditions are bad. You can pretend you're living in a modern version of Breakfast at Tiffany's whenever you wear it because you are the main character.

The Best Polka Dot Swimsuits

Club L London Sheer Bliss Black Polka Dot Swimsuit

This has retro Betty Boop all over it! From the perfect polka dot print to the organza shoulder ties, we just know you're going to enjoy wearing this. It doesn't matter if you're taking a dip in the ocean or in your own background, we know you'll look amazing in this.

For Love & Lemons Denim Dot One Piece Swimsuit

While you're at it, give this denim polka dot swimsuit a chance. It's equally as gorgeous as the above option and exudes the kind of "vintage" appeal that someone is bound to appreciate.

J. Crew Gemma Ruched Bandeau One-Piece

Take the biggest risk ever and wear this bandeau one-piece swimsuit. The polk dots are slightly bigger, but it works because they give the illusion of a longer torso if you don't have one. Plus, you'll look similar to the 1950s swim Barbie!