Why VC Firm The Helm Only Invests in Companies Run by Women

Despite creating some of the most innovative and successful companies in the world, female entrepreneurs rarely receive the same financial support as their male counterparts. With 97.5 percent of American venture capital funding going toward male founders, it’s clear that there is a major problem in the way we invest in passionate female entrepreneurs. Enter The Helm, a new venture capital company that only invests in companies with female CEOs and founders. We recently got the opportunity to sit down with The Helm’s CEO Lindsey Taylor Wood and Managing Partner Erin Shipley to chat about their new business, investing in female entrepreneurs, and the future of venture capitalism.

(Photo via Seher Sikandar of members Priyanka Jain, Anu Jain, Ruth Ann Harnisch, and Komal Minhas)

Brit + Co: Congratulations on your new business! Tell us about why you decided to create a venture capital fund and community that solely invests in companies with female CEOs and founders.

Lindsey Taylor Wood + Erin Shipley: Thank you! We believe that it’s essential for female voices to have a role in driving the innovations, companies, and cultures that define our future. In order for this to happen, we need different voices at the table and different voices being funded. We created The Helm as a place where those two could meet.

B+C: With only 2.5 percent of US-based venture capital funding going toward female founders and an even more dismal proportion going to female entrepreneurs of color, it’s abundantly clear that there’s a problem in the way we invest in brilliant female entrepreneurs. Why do you believe this gender gap in investing is so large?

ES: It’s a great question, and unfortunately there’s no one answer. There are a lot of things about the structure of venture capital that make change slow, and, like many industries, there is a very large concentration of power and resources in the hands of a fairly homogenous minority. To even 10x the amount of capital available today from 2.5 percent to 25 percent would mean close to an additional $13 billion going to female founders. This means that we need new models like The Helm that activate different pools of investment capital for female founders, and it means traditional institutional VC is going to have a big role to play, both at the seed stage as well as later stages. Systemic change requires sustained action; it requires hiring, mentoring, and investing in women. It requires different investors, vehicles, voices, and approaches to both funding and innovation. The Helm is tackling each of these things, and we are in it for the long haul.

(Photo via Getty)

B+C: Prior to founding The Helm, you spent over a decade in philanthropy — specifically dealing with women’s rights and empowerment. What made you make the leap from philanthropy to venture capitalism?

LTW: Philanthropy can be a critical tool for the advancement of girls and women. Yet, all too often, it’s the only way we invest in equality. And it can’t be. After a decade of working in the women’s rights space I wanted to better understand which other vehicles could help drive systemic change, and VC made sense for myriad reasons. One, it’s the most inequitable, with just over two percent of all VC going to female founders. Two, it’s unparalleled when it comes to scale, because the companies we invest in are responsible for creating (or not) companies, cultures, and products that work for all of us. By fusing the best parts of philanthropy and VC, there was a real opportunity to do something different: not only move more unbiased capital toward female entrepreneurs but invite a new pool of investors to the table.

B+C: Other than having a female CEO and founder, what are some other criteria The Helm looks for when deciding on a company to invest in?

ES: As a venture fund, we are truly looking to back businesses that are leveraging technology in a way that is innovative and highly scalable. There are amazing businesses started all the time, but only a tiny percentage of them are the right fit for venture investment. I look for problem-driven businesses, especially those that look beyond the needs of just the one percent — focusing on resource efficiency over convenience, access over exclusivity, and traditionally underserved consumers over the mainstream. I’ve seen close to 200 deals so far, across fintech, retail, healthcare, applied AI, XR, and more, and our focus on investing in a diversified set of industries is an opportunity to channel more capital to female founders innovating outside of the traditional areas where women tend to get funding. We are so excited by the opportunity to help redefine what that traditional archetype of a successful founder can look like! You can learn more about our investment philosophy at our website.

B+C: Despite only investing in companies led by strong women, The Helm accepts any investor — woman, man, or nonbinary person — who wants to invest in these extraordinary female entrepreneurs. Can you talk a little about The Helm’s membership diversity and why inclusivity at the membership level is important to you and your company?

LTW: The Helm is committed to diversity and inclusivity across each and every piece of our company. Our membership community, portfolio, content, and experiences are all designed to ensure that women have a seat at the table. As Gloria Steinem says: “There’s no such thing as white feminism, because if it’s white it’s not feminism.” And thank you for the thoughtful way in which you posed that question. This is a chance for us to clarify that not only do we welcome women, men, and nonbinary investors, but women and nonbinary femme entrepreneurs as well.

(Photo via Seher Sikandar of Lindsey Taylor Wood, Ashley Ford, and Erin Shipley)

B+C: Can you break down how investing with The Helm works? What are some of the benefits that come with being a Helm member?

LTW+ES: Our structure is unique, and we designed it from scratch to ensure that we were meeting the needs of founders and of our members (LPs). The Helm is a place to discover, to learn about, and to invest directly in female-led innovation as part of a community of peers. Members commit capital to the fund on an annual basis, as well as pay a membership fee. In addition to a fully managed venture fund, we offer them a robust platform experience that includes events, bespoke education, content, and products all focused on innovation, technology, and investment.

The Helm’s venture fund invests in female-founded startups at the seed stage, putting capital behind the next generation of leaders in technology and innovation. We prioritize a transparent, expedient diligence process, a larger average minimum check size, and the strategic and institutional support to help companies grow and raise follow-on capital. And because our members are all individuals passionate about supporting fund investment directly, our portfolio of companies has the exponential benefit of their experience and networks.

B+C: Finally, what would you say to someone who would love to invest in female entrepreneurs but can’t quite make the $50,000 minimum investment yet? Are there any smaller ways we can promote gender equality through investment?

LTW: Absolutely. We are building a content platform at this very moment which provides people with the opportunity to discover and invest in women both inside and outside of our portfolio. I don’t want to say much more than that at this time, but we’ll be launching that part of the company in early 2018, and you can sign up here to be the first to know when we kick it off!

What are your thoughts about the venture capital gender gap? Tweet us by mentioning @BritandCo.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

There are so many items cluttering up our homes and lives, and if we're honest, sometimes asking for physical gifts feels like an unnecessary weight to add to the holiday season. All we really need this year is time with the people that our closest to us, and maybe the opportunity to experience something new.

If you're looking for out-of-the-ordinary gift ideas for your friends and family, look no further than these experience gifts. From one-of-a-kind adventures to super easy ideas that will fit into any budget, these experience gifts are sure to make anyone smile.

Experience gift ideas you haven't thought of for 2024:

Brit + Co

Take Them Ice Skating

Ice skating simply makes winter more magical. It also gives us a chance to live out our Ice Princess dreams – but that's beside the point. Even if you don't live somewhere that has an iconic rink like New York City's Rockefeller Center, you can still make it a whole evening with hot chocolate and cozy sweaters.

Buy Them Concert Tickets

Take your best friend or S.O. to their favorite artist's concert for an unforgettable evening. Not only do you get to hear some awesome music, but concerts are always an excuse to get dressed up in a crazy outfit and dance like no one is watching.

Blue Ox Studio

Visit An Aquarium

Something about walking around and looking at animals under the sea makes us feel extra calm, and is great for anyone who wanted to be a mermaid as a kid. Our favorites? Otters, beluga whales, and turtles, but we love regular old fish tanks, too. This is a great way to get a taste of summer while it's dang cold outside!

Give Them A B+C Classes Subscription

If your giftee loves to learn, then they'll get a kick out of a subscription to our online classes. There's something for every stage of life, with classes like painting and freelancing to learning how to combat imposter syndrome.

PNW Production

Go Hiking Together

This is one experience gift that is super easy and super affordable to pull off. You can hike in every state in the country (granted, your hikes might look different in the mountains than in a coastal town), plus you can pack a picnic of their favorite foods or grab takeout from their favorite local restaurant.

Pack A Beautiful Picnic

Speaking of picnics, they're on our list of favorite date ideas *and* an ideal way to spend any day. You can hire a picnic service (like this one for NY) to set up your table before you get there, but you can also go all-out yourself by packing a basket with their favorite foods, drinks, books, and flowers. If it's too cold (or it's pouring out!), set up your picnic indoors among some candles and a nostalgic movie.

Philipp

Book Some Travel

Travel is an experience gift that will rarely disappoint, especially if you're going to a dream destination. There are so many locations all over the world — big cities like London, historical homes like Biltmore, and even filming locations from your favorite TV shows and movies — this is always a good idea. You can also book AirBnB experiences of all kinds for wherever you choose to stay.

Gift A Language Class

With programs like Duolingo and Rosetta Stone, gaining access to other languages is easier than ever right now. It's never too late to pick up something new, whether or not you're living your Emily in Paris dreams. Bon voyage!

Don Hainzl

Ride A Hot Air Balloon

See the world from a totally new perspective by going up in a hot air balloon. You can take them at different times of day depending on the view that your giftee loves the most (we're always up for a sunrise adventure), and you can even book one that comes with wine.

Host A Photoshoot

This experience gift idea is totally up to interpretation. Whether your best friend or S.O. wants to be a model for a day with fun props and outfits, or your mom has been asking for a family photoshoot for the last few years, this is the perfect opportunity to gift a photoshoot! You can also turn this experience gift idea on its head and gift your family and friends a photography classthey can do from their home.

Pixabay

Bookstore

If your sibling, best friend, or S.O. loves books, take them to their favorite bookstore, buy them a coffee, and let them peruse the shelves for one (or more!) books that they want to get their hands on. This is a super simple idea that will certainly make them smile.

Cooking Class

If you've never taken a cooking or baking class before, then it's definitely time to add that to your list. Not only is it a fun activity that also rewards you with food, but it makes for a great experience gift, especially for recipients who love spending time in the kitchen.

SHVETS production

Dinner + Sailing

Rent your own sailing cruise for the evening to get a dining experience that's unlike any other. Eat dinner at sunset or wait until mid-morning for an extra-fun brunch. In addition to a gift idea, this also makes a great date idea. That's a win-win in our book.

Museum

Take your giftee to their favorite museum, and spend an entire day looking at their favorite paintings and sculptures, or reading up on scientific discoveries. This is one gift idea that's great for all ages, and since there are so many different museums across the country, you can have a different experience every time.

Photo By: Kaboompics.com

A Spa Day

As much as we love doing our own spa day at home, there's no denying that having someone take care of the self-care is really nice from time to time. If gifting a professional massage or facial is in your gift giving budget, just go for it. The relaxation will be well worth it, and your recipient will be thanking you for eternity.From personal experience, we definitely recommend gifting a massage from Hand & Stone, and a facial from Heyday

Escape Room

We're big fans of escape rooms, and we're convinced they're fun for anyone who wants to be a spy for an afternoon. It's great for a couple of people or for a whole group of friends, so you can get all your favorite people in on it. Plus not only is it fun, but having a time limit to solve a problem teach you about your communication styles very quickly.

Antoni Shkraba

Wine Tastings + Vineyard Tours

Take the wine lovers in your life to a nearby vineyard to experience the wine up close and personal with a wine tour. This is a great way to try multiple wines so you can figure out which one is your favorite.

Learn To Fly

Great for adrenaline junkies and adventure seekers, this experience gift idea takes you right up into the air. Learn to fly a plane or a helicopter over landscapes that you don't usually get to see from the air.

Let us know which experience gifts you'll be giving this year on Twitter and check out our email newsletter for more ideas.

This post has been updated with additional reporting by Meredith Holser.

Landing your dream job after crying over bowls of ice cream and a few cocktails feels like hitting the fulfillment lottery. Suddenly, those many nights spent wondering if your career goals would ever materialize seem like a thing of the past. I sympathize with you because I've been there and know what how it feels to wonder if your dreams will ever come true.

I'm also the first to let you know it's possible to give too much to your dream job because you're excited and think, "Doing what I love will never feel like work." Easy misconception aside, you'll hit a home run that leads right into a burnout hole.

How do you avoid getting burnt out from your dream job? Just refer to life and career coach Sally Anne Carroll, PCC of Whole Life Strategies!

What makes landing a dream job so exciting?

Alexander Suhorucov/Pexels

The moment you go from thinking about your dream job to actually landing it feels euphoric. You feel a mixture of "I FINALLY did it" and "I can't wait to get started" because you've wanted it for so long. Carroll offers a better explanation though.

"A dream job is often one that marries our strengths, values, and interests — so it feels meaningful and purposeful as well as presenting opportunities to grow and develop in ways that feel exciting," she says.

This doesn't mean all dream jobs are created equal. Carroll says, "Everyone’s definition of a dream job is a little different, but the idea of showing up every day to do work that feels personally impactful, challenging and fulfilling is really motivating for many of us."

What are some harmful ways people approach daily tasks within their dream role?

ThisIsEngineering/Pexels

I'm ambitious which isn't bad, but I've been known to be so laser-focused that I forget to take care of my basic needs. It's my way of trying to convince myself that I have to accomplish 2-3 things on my to-do list before giving something else my attention.

"It’s natural to want to succeed in a dream role, but there can be a number of pitfalls to watch out for as you try to prove yourself in the role and work at a demanding pace. It’s just as important to manage your energy and your workload as it is to manage your time," Carroll reminds.

Here's some of the harmful things she says you can do without realizing:

  • Piling too much on your plate each day without a coherent plan to focus and prioritize on priorities
  • Always saying yes to additional workload or meetings without assessing your other commitments
  • Working too many hours, especially without breaks or adequate downtime to recharge, or feeling a need to be “on” 24-7
  • Placing your work to-do list ahead of your self care, sleep or other needs
  • Not communicating clearly about expectations, demands, feedback and needs with managers and co-workers

How can people recognize when they're overexerting themselves at work?

RDNE Stock project/Pexels

I'm beginning to think a lot of us are more introspective than we let on, but we may need help figuring out how to redirect ourselves. Carroll says, "Most clients I have worked with know on some level that they’re overdoing it. They feel the stress, and they may know that they need help in coping with it in healthier ways. But they often haven’t figured out how to unwind the situation that’s been created."

She suggests practicing self-reflection, priority and boundary setting, and often, self compassion and grace for yourself. I probably sound like a broken record, but I wholeheartedly believe we could be kinder to ourselves. Sometimes we place so much expectations on ourselves based on what society, family, or even our friends think.

Artem Podrez/Pexels

Carroll says, "Burnout isn’t always a situation of overexertion, however. Sometimes it’s a mismatch between the role and our values, ethics or needs, or toxic workplace situations that can feed burnout as well. And in those cases, you might not recognize it at first."

Unfortunately, toxic workplaces are far more common than any of us like and can add to the stress we place on ourselves to perform our duties well. This can cause us to lose sight of what's truly important to us at our core. Carroll says, "It’s important to identify your core stressors so that you can address those. Burnout is not always about being busy."

What are signs someone is experience burnout?

Mizuno K/Pexels

Knowing that doesn't mean you're still able to understand if you're experiencing burnout or not though. "Burnout can look many ways — you might find yourself feeling stressed more often or less able to deal with your stressors," Carroll says. "There may be tiredness leading to exhaustion, brain fog, not thinking clearly, or a feeling of running on fumes."

That's always my first sign that I'm feeling burned out. I prioritize sleep because it helps me function the way I'm supposed to, but being sleepy is different from feeling tired on a soul level. There have been times where my alarm has gone off in the morning before work and it feels like I have to drag myself out of bed.

Another indicator that could be experiencing burnout is by losing enthusiasm at your dream job. "You might also be losing interest in the work, feeling like you can’t keep up or that the effort is futile. Often I hear 'I just don’t feel like myself. I’m not usually like this,'" Carroll says.

What happens when burnout completely overwhelms someone even if they love their job?

energepic.com/Pexels

This is the part that makes working at your dream job so difficult IMO. I've talked to people who love what they do, but can't find the motivation to keep performing at the high level everyone expects them to.

"Being in full burnout is a physical and mental crisis point. You may feel depressed, lost, numb, exhausted. Your physical and mental health suffers, as well as your joy and often this has an impact on your wider relationships," Carroll indicates.

There's nothing worse than snapping at the people you love because you're stressed and don't know how to communicate that it's because of your dream job. It can take a lot to admit things are tough because you may not want to feel like you're complaining about something you've always wanted.

How can someone have a healthy relationship with work while prioritizing their mental health?

Pavel Danilyuk/Pexels

Burnout is real, it doesn't have to be a permanent thing. One of The Sims 4 characters I was playing developed the 'workaholic' trait and it got to the point where even she came home with the burnout moodlet.

She only had 24 hours to change it before it started affecting the quality of her work so I had to find ways to help her relax. The only thing that truly helped was taking PTO and allowing her to unwind at a spa, spend time with her loved ones, and indulge in hobbies that had nothing to do with work. Eventually, I helped her get rid of the workaholic trait because it was causing more harm than good.

Though that's a simulation game, I can imagine this happens to people. We have to decide we're willing to change how we approach our dream jobs so we're able to still function in our daily lives.

olia danilevich/Pexels

Carroll says, "Setting and maintaining healthy boundaries — with ourselves and with others — is a key point. Even when it’s your dream job, even when it’s demanding, your work is still one part of the larger picture of your life. Start with what is firmly in your control and make changes there first — there may be workplace changes to consider, but that comes second."

She says this can look like:

  • Placing limits on working after hours
  • Setting technology boundaries
  • Being transparent about workload and priorities
  • Learning to say no
  • Reorganizing or blocking out parts of your schedule and potentially initiating new conversations with your leaders and colleagues where needed

What emotions might someone feel if they realize their dream job isn't what they expected?

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It's disappointing when certain things we thought we wanted aren't what we need or even like. It doesn't matter whether we're learning how to get over a crush or feel like our dream job has become a nightmare.

"When our dream job turns out to be less a dream than expected, it’s natural to feel disappointed, sad, disillusioned or even grief. Depending on the situation, there may be resentment and anger as well if the job was misrepresented, or self doubt and questioning yourself and your decisions," Carroll says.

It doesn't always feel good, but letting yourself feel whatever emotion or thought comes up will help you get through the breakdown of having a dream job that's not what you expected it to be. Carroll says, "It’s important that you allow yourself time and space to understand what you’re feeling and to process that before deciding what to do next. There may be ways to job craft a more fulfilling experience, or you might decide to look at alternatives."

How can someone pivot towards something different if they want to leave their dream job?

Andrea Piacquadio/Pexels

Thinking about stepping away from your dream job in favor of telling burnout to take a hike? This is a judgement-free zone so just know you're able to do that if it makes sense to pivot in a different direction. However, Carroll does advise you to be mindful before making a potentially life-changing decision.

"The first step I always advise clients who want to step away from their role — dream job or not — is to assess the situation from a bigger picture before acting," she says.

  • Take the time to understand what you’ve appreciated most about the role, what you didn’t and what you’re complete with/longing for at this stage of your career. Take stock of what’s most important to you and what is fueling your desire for change.
  • Assess your strengths, skillsets, interests, and career values. A career coach can be a valuable ally to understand how you might you lean into these more as you decide where to pivot.
  • Activate your future by exploring new career roles that build on the foundation you have, but stretch you in the ways you desire and meet your larger life goals. Then do your homework. Go out and explore potential roles through research, networking, job shadowing and interviewing. Testing out your ideas helps you move forward with clarity and confidence before investing in a job search or retraining.

Your dream job doesn't have to end in detriment, but it's still important to know that burnout can happen no matter how much you love what you do. You're not incapable of doing your job just because you get tired and aren't able to do the job of 5 people every single day.

What matters is how well you're able to take care of yourself so you can show up in different areas of your life. And if you still want to give that dream job a chance or step away after you've taken time to catch your breath? That's okay.

Looking for more career advice? Be sure to follow us on Facebook so you never miss a thing!

Header image via olia danilevich/Pexels

Did you know how common eczema really is? According to the National Eczema Association, "more than 31 million people" are living with this condition — including everyone in my household. If you've been dealing with flare-ups since childhood, you know how irksome it can be to find products that avoid flagging down our body's internal inflammation guide. Anything from extreme temperatures to itchy fabric can make our bodies say, "Attack the part of the body that's in contact with the intruder!" It can be something super small that turns into a fiasco, but we're not condemned to suffer forever.

I've been using the best body wash for eczema all yearDove's Soothing Relief Body Wash — and I can't wait to dish about it! But, I thought it would be helpful to learn more about the condition and why certain things make it go haywire. Board-certified dermatologists Dr. Heather Woolery-Lloyd and Dr. Kristina Collins were kind enough to share informative answers about eczema, including what they think you should be using if you're tired of not knowing what to use!

  • Dr. Woolery-Lloyd is an internationally recognized dermatology and wellness expert who serves as Director of the Skin of Color Division for the University of Miami Department of Dermatology.
  • Dr. Collins specializes in Mohs micrographic surgery, as well as surgical and cosmetic surgery, having earning her M.D. as valedictorian from Vanderbilt University.

Check out the best body wash for eczema here:

  1. Dove Soothing Relief Body Wash
  2. Vanicream Gentle Body Wash
  3. Aveeno Skin Relief Body Wash
  4. Cetaphil Pro Dry Skin Soothing Wash
  5. CeraVe Soothing Body Wash
  6. Naturium The Glow Getter Multi-Oil Body Wash
  7. Kopari Hydrating Body Wash

The Best Body Wash For Eczema-Prone Skin

Target

This fragrance-free body wash stays in my shower not only because it's doesn't have pesky (and irritating) perfumes, but it's also super soothing. I feel like I'm at a spa each time I use it, and I've definitely noticed my skin isn't dry when I get out of the shower. It has a 5% nourishing serum in it along with colloidal oatmeal and was co-created by dermatologists who get it. The best part is that it not only does my skin look better, but I haven't experienced much body acne with it either. Plus, Amazon's customers less likely to return it!

Prior to using this, I was an avid Bath & Body Works body wash user. Before you throw tomatoes at me, I didn't know how much they were affecting my skin until I started doing more research in college. Once I learned better, I stopped using them and haven't looked back.

Another alternative to this is something Dr. Woolery-Lloyd suggests using — Dove's Sensitive Skin Body Wash. I used to use it prior to falling in love with Soothing Relief formula because it's hypoallergenic and equally moisturizing. It's just a little creamier!

Customer Reviews For Dove's Soothing Relief Body Wash

Target

Some of the top reviews on Amazon for this body wash are:

  • "I absolutely love this wonderful, silky, smooth, make you feel so sexy type of body wash! I have eczema & to find a body wash that works for me is saying A LOT! For having sensitive skin, I love how this is fragrance free, my skin is smooth & soft, not dry or dried out, not itchy, & great for after shaving, no razor bumps or redness!"
  • "This seems to have really improved my skin. It's great for sensitive skin."
  • "This has NO SCENT. Not even a weird “unscented” scent- you other itchy folk know what I’m talking about.
    Creamy but lathers like a dream and you only need like two pumps! Rinses off easily. Skin doesn’t feel dry or tight or… itchy! Like, at all! I will be ordering this over and over!"
  • "I have uber sensitive skin and have to be very careful in which products I use. This product feels really nice on my skin and has a positive, moisturizing and calming effect. I would highly recommend."

Shop The Best Body Wash For Eczema

Amazon

Dove Soothing Relief Body Wash

Other Great Body Washes For Eczema:

Amazon

Vanicream Gentle Body Wash

Dr. Woolery-Lloyd and Dr. Collins both recommend this body wash for those who have eczema: "It's free of dyes, fragrance, lanolin, and other common irritants.This product helps maintain moisture and reduce irritation, making it suitable for regular use," says Dr. Collins.

Amazon

Aveeno Skin Relief Body Wash

Dr. Collins loves Aveeno's Skin Relief Body Wash because it "contains colloidal oatmeal, which is soothing and helps relieve itching."

Amazon

Cetaphil Pro Dry Skin Soothing Wash

"It's soap-free, fragrance-free, and designed for sensitive skin," says Dr. Collins.

More Eczema-Friendly Body Wash Recommendations

Amazon

CeraVe Soothing Body Wash

This body wash has more of an oil consistency because of the Omega Oils found in it. They help to add moisture back to dry skin while Niacinamide helps soothe it if you've been experiencing irritation.

Amazon

Naturium The Glow Getter Multi-Oil Body Wash

This hydrating body wash may start off as an oil, but it quickly forms into a rich, moisturizing lather that we love. Although it's not specifically designed for eczema-prone skin, but the good news is that it works for everyone. It has over 50% glycerin and phyto lipids in to help "maintain healthy skin barrier and acid mantle" so you'll enjoy something luxurious for only $16!

Amazon

Kopari Hydrating Body Wash

This hydrating body wash has moisturizing coconut water and sea kelp in it, making it the vegan option you'll be glad you tried. It also has aloe vera juice in it which helps maintain the skin's collagen.

What is eczema?

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Eczema isn't necessarily a secret, but not everyone knows how it's actually defined or characterized. Both Dr. Woolery-Lloyd and Dr. Collins agree that eczema is also referred to as atopic dermatitis. Dr. Collins says, "It's a chronic skin condition characterized by inflamed, itchy, and often red or discolored patches on the skin. It can affect people of all ages but is commonly seen in children." The Asthma & Allergy Network reports "15-20% of children globally" have it which seems to coincide with the CDC discovering "nearly 1 in 5 children have a seasonal allergy." Dr. Woolery-Lloyd adds, "It tends to run in families." This makes sense because my mom had eczema, passed it on to me, and now my son has it!

She also says, "People with mild eczema may experience persistent dryness and itchiness, while more severe cases can lead to painful, cracked, and even bleeding skin." While it's not central to one location, Dr. Woolery-Lloyd says eczema commonly shows up "inside of the elbows, behind the knees, and the face."

Some cases of eczema differs from others, but it can become severe. The reason it exists in the body is because of "a dysfunction in the skin barrier" that leads to "an increased loss of moisture and heightened sensitivity to external irritants, allergens, and microbes," Dr. Collins expounds.

What triggers eczema flare-ups?

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I briefly mentioned some things that can trigger eczema flare-ups, but they're not all encompassing. Dr. Collins says, "Eczema flare-ups can be triggered by several factors, including environmental irritants (like certain fabrics, soaps, and fragrances), allergens (such as dust mites, pet dander, and pollen), stress, dry or cold weather, and even certain foods in some individuals."

If your dermatologist suspects you may be allergic to something you're eating, they may want you to take an allergy test. This is how I found out I was allergic to a ton of environmental factors, cats, and dogs! But why does this happen, you ask? "The skin’s barrier function is compromised in eczema-prone individuals, making it more reactive to these external and internal triggers," says Dr. Collins. So, it's rarely your fault when your skin gets triggered!

Dr. Woolery-Lloyd also says "emotional stress can exacerbate eczema symptoms" as well! This is usually my first sign that I'm super stressed or heading towards burnout!

How can someone with eczema care for their skin during cooler months?

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My son has been seeing a dermatologist for the past couple of months, and she's made it clear that he needs to not only avoid certain factors (fragrances, itchy fabrics, etc), but she also let us know his skin actually requires we add other elements to his routine, too. Both Dr. Collins and Dr. Woolery-Lloyd want you to stay as moisturized as possible.

Dr. Collins says, "During cooler months, it’s essential to focus on hydrating and protecting the skin barrier." Her tips are to"

  • Moisturize regularly with rich, fragrance-free creams or ointments.
  • Use a humidifier indoors to combat dry air.
  • Take lukewarm showers and avoid hot water, which can further dry out the skin.
  • Wear soft, breathable fabrics to avoid irritation, especially when layering.
  • Avoid long showers, as prolonged exposure to water can dehydrate the skin.
Dr. Woolery-Lloyd echoes her sentiments. "In the winter, people with eczema should consider switching to a more hydrating moisturizer to combat dry winter skin and prevent an eczema flare. Reapplication of the moisturizer is also important. This is especially important for the hands since taking gloves on and off on windy winter days can cause the hands to be especially vulnerable to dryness and eczema."
In other words, keep your moisturizer handy because you never know when you'll need to reapply it throughout the day!

Which products and ingredients should people with eczema avoid?

Bruno Cervera

Over the years, I've learned that anything that has artificial fragrances in them tends to trigger itchy and splotchy hives. Sometimes they're tiny clusters, but they can look like welts if my skin is super irritated. Dr. Collins says, "Individuals with eczema should avoid products with harsh fragrances, alcohol, sulfates, and synthetic dyes, as these can irritate the skin further." Also, sodium lauryl suflate (SLS) is also good to avoid because it "can strip the skin of its natural oils, exacerbating dryness," explains Dr. Collins. Sadly, she feels you shouldn't use popular "exfoliating ingredients" like salicylic acid or retinoids because they "can be too harsh for sensitive, eczema-prone skin."

A list of other things Dr. Woolery-Lloyd wants you to avoid are:

  • Harsh surfactants - Harsh surfactants, such as sodium laureth sulfate (SLES), can strip the skin of its natural oils, leading to dryness and irritation.
  • Alcohol - Alcohol can be drying to the skin, which can worsen eczema.
  • Essential oils - Essential oils can be irritating to the skin and can trigger a flare-up of eczema.
  • Alpha hydroxy acids (AHAs) and Beta hydroxy acids (BHAs) - Acids in skincare can be irritating to eczema-prone skin.
  • Dyes - Dyes can sometimes irritate eczema-prone skin and can trigger a flare-up of eczema.

She encourages you to "read product labels carefully."

What are good eczema-friendly body washes?

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Knowing this, both Dr. Collins and Dr. Woolery-Lloyd want you to use a body wash that's going to cleanse your skin instead of hurting it. "For eczema-prone skin, it’s best to choose gentle, fragrance-free body washes that are formulated to support the skin barrier," says Dr. Collins.

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With the holidays now approaching almost eerily quickly, you might already be feeling slightly uneasy about the family stresses that are bound to be on your plate (along with delicious Christmas cookies, of course). Spending a lot of time face-to-face with family can dig up old arguments or squabbles that everyone may have forgotten during the rest of the year.

Learn the 8 best ways to support your friend while they're in the middle of family drama

You’re not the only one dealing with the drama, though, and while your own family issues might feel somewhat out of your control, there might be more you can do to take the edge off the stress that your friends are feeling in anticipation of holiday gatherings. Keep scrolling for eight expert tips for how to best offer support to your most stress-ridden BFFs.

1. Listen without judging if your friend reveals an ongoing argument about a family will

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Being a good listener is one of the most basic — and yet most important — things you can do as a friend 365 days of the year, but when tensions run high near the holidays, those listening skills become all the more crucial. You might even consider resisting the urge to speak, like, at all. “Be a good listener and don’t give advice,” licensed marriage and family therapist Katie Ziskind says. “Supporting someone doesn’t mean that you have to fix their problem. Instead, truly being supportive means giving a hug when someone is crying and being a caring friend.”

2. Prep your pal to expect drama if your uncle's invited his new girlfriend and ex to dinner

Rather than reassuring your friend that things at family celebrations may not be as bad as they fear, trust what they know about the situation and help them wrap their head around what’s to come. This should minimize the stress for them in the long run. “If you expect it and it happens, situation normal,” certified life coach Susan Golicic tells us. “If you expect it and it doesn’t, well, then, a bonus!”

3. Help your bestie make a plan in case their fight-or-flight mode gets triggered

Going into any situation with a plan almost always feels better than going in unprepared. Per writer, speaker, and healing expert Alisa Zipursky, a helpful plan might include specific check-in times, a code word that indicates your friend needs extra support, and ideas for creating healthy boundaries with family members who make them feel especially triggered. “The idea is to make asking for help as easy as possible,” Zipursky says. “Making sure a proactive plan is in place well before someone enters the stressful situation can help relieve some of the anticipatory anxiety.”

4. Check in often by sending your friend periodic texts 

Licensed counselor Maria Inoa recommends that you prioritize regular touch-base texts over the course of whatever event is causing your friend the most stress. It’s not about solving the conflicts or taking away their pain. Instead, you can focus on offering gentle reminders that you are thinking of them and are available if they need you.

5. Create a new tradition that revolves around you and and your bestie's favorite Christmas movies

If your friend’s family holiday celebrations don’t exactly inspire positive feelings about the occasion, why not help them establish some better associations? Licensed clinical professional counselor Anna Poss suggests planning a “low-stress, fun way to celebrate with each other before or after the actual holiday.” Get a seasonal movie night or cookie swap on the calendar before everyone leaves town to hang with family. Those cozy vibes may help dull the negative, anxious feelings.

6. Write down words of affirmations for them to look at

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Grab some pretty stationery and put your love and support on paper for your BFF. “In the note, remind her how strong, courageous, and capable she is,” licensed psychotherapist and life coach Diane Petrella says. “Let her know how much you love and admire her and how grateful you are for her friendship. Write whatever you think your friend needs to hear to feel supported, grounded, and loved.” Remind her to hide the note in her pocket or bag so she can read it whenever she needs a little extra TLC over the course of the holidays. You can even go one step further and send them home with a care package, per therapistShannon Thomas.

7. Invite your friend to your family celebration

If things have gotten so bad with your bestie’s family that she wants to steer clear of their celebrations entirely, you may want to invite her to join you and your crew instead. Even if she opts to decline your invitation, it will mean a lot to her to know that she has choices. If your friend does take you up on the offer, Mountainside Treatment Center‘s family wellness manager Tina Muller recommends that you try to incorporate some of her favorite traditions into your holiday schedule.

8. Keep your phone nearby if your friend needs to talk about everything that happened

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“Before an event with possible family issues even happens, schedule a time not long after to see the friend,” marriage and family therapist Sarah Epstein suggests. “Now you’ve become the light at the end of the tunnel for them.” Be prepared to be a listening ear over dinner or a workout session so your pal can vent about everything that’s gone on and (hopefully) be ready to move on from there.

How do you and your pals support each other through the not-so-fun parts of the holidays? Tweet us @BritandCo.

(Photo via Getty)