Why VC Firm The Helm Only Invests in Companies Run by Women

Despite creating some of the most innovative and successful companies in the world, female entrepreneurs rarely receive the same financial support as their male counterparts. With 97.5 percent of American venture capital funding going toward male founders, it’s clear that there is a major problem in the way we invest in passionate female entrepreneurs. Enter The Helm, a new venture capital company that only invests in companies with female CEOs and founders. We recently got the opportunity to sit down with The Helm’s CEO Lindsey Taylor Wood and Managing Partner Erin Shipley to chat about their new business, investing in female entrepreneurs, and the future of venture capitalism.

(Photo via Seher Sikandar of members Priyanka Jain, Anu Jain, Ruth Ann Harnisch, and Komal Minhas)

Brit + Co: Congratulations on your new business! Tell us about why you decided to create a venture capital fund and community that solely invests in companies with female CEOs and founders.

Lindsey Taylor Wood + Erin Shipley: Thank you! We believe that it’s essential for female voices to have a role in driving the innovations, companies, and cultures that define our future. In order for this to happen, we need different voices at the table and different voices being funded. We created The Helm as a place where those two could meet.

B+C: With only 2.5 percent of US-based venture capital funding going toward female founders and an even more dismal proportion going to female entrepreneurs of color, it’s abundantly clear that there’s a problem in the way we invest in brilliant female entrepreneurs. Why do you believe this gender gap in investing is so large?

ES: It’s a great question, and unfortunately there’s no one answer. There are a lot of things about the structure of venture capital that make change slow, and, like many industries, there is a very large concentration of power and resources in the hands of a fairly homogenous minority. To even 10x the amount of capital available today from 2.5 percent to 25 percent would mean close to an additional $13 billion going to female founders. This means that we need new models like The Helm that activate different pools of investment capital for female founders, and it means traditional institutional VC is going to have a big role to play, both at the seed stage as well as later stages. Systemic change requires sustained action; it requires hiring, mentoring, and investing in women. It requires different investors, vehicles, voices, and approaches to both funding and innovation. The Helm is tackling each of these things, and we are in it for the long haul.

(Photo via Getty)

B+C: Prior to founding The Helm, you spent over a decade in philanthropy — specifically dealing with women’s rights and empowerment. What made you make the leap from philanthropy to venture capitalism?

LTW: Philanthropy can be a critical tool for the advancement of girls and women. Yet, all too often, it’s the only way we invest in equality. And it can’t be. After a decade of working in the women’s rights space I wanted to better understand which other vehicles could help drive systemic change, and VC made sense for myriad reasons. One, it’s the most inequitable, with just over two percent of all VC going to female founders. Two, it’s unparalleled when it comes to scale, because the companies we invest in are responsible for creating (or not) companies, cultures, and products that work for all of us. By fusing the best parts of philanthropy and VC, there was a real opportunity to do something different: not only move more unbiased capital toward female entrepreneurs but invite a new pool of investors to the table.

B+C: Other than having a female CEO and founder, what are some other criteria The Helm looks for when deciding on a company to invest in?

ES: As a venture fund, we are truly looking to back businesses that are leveraging technology in a way that is innovative and highly scalable. There are amazing businesses started all the time, but only a tiny percentage of them are the right fit for venture investment. I look for problem-driven businesses, especially those that look beyond the needs of just the one percent — focusing on resource efficiency over convenience, access over exclusivity, and traditionally underserved consumers over the mainstream. I’ve seen close to 200 deals so far, across fintech, retail, healthcare, applied AI, XR, and more, and our focus on investing in a diversified set of industries is an opportunity to channel more capital to female founders innovating outside of the traditional areas where women tend to get funding. We are so excited by the opportunity to help redefine what that traditional archetype of a successful founder can look like! You can learn more about our investment philosophy at our website.

B+C: Despite only investing in companies led by strong women, The Helm accepts any investor — woman, man, or nonbinary person — who wants to invest in these extraordinary female entrepreneurs. Can you talk a little about The Helm’s membership diversity and why inclusivity at the membership level is important to you and your company?

LTW: The Helm is committed to diversity and inclusivity across each and every piece of our company. Our membership community, portfolio, content, and experiences are all designed to ensure that women have a seat at the table. As Gloria Steinem says: “There’s no such thing as white feminism, because if it’s white it’s not feminism.” And thank you for the thoughtful way in which you posed that question. This is a chance for us to clarify that not only do we welcome women, men, and nonbinary investors, but women and nonbinary femme entrepreneurs as well.

(Photo via Seher Sikandar of Lindsey Taylor Wood, Ashley Ford, and Erin Shipley)

B+C: Can you break down how investing with The Helm works? What are some of the benefits that come with being a Helm member?

LTW+ES: Our structure is unique, and we designed it from scratch to ensure that we were meeting the needs of founders and of our members (LPs). The Helm is a place to discover, to learn about, and to invest directly in female-led innovation as part of a community of peers. Members commit capital to the fund on an annual basis, as well as pay a membership fee. In addition to a fully managed venture fund, we offer them a robust platform experience that includes events, bespoke education, content, and products all focused on innovation, technology, and investment.

The Helm’s venture fund invests in female-founded startups at the seed stage, putting capital behind the next generation of leaders in technology and innovation. We prioritize a transparent, expedient diligence process, a larger average minimum check size, and the strategic and institutional support to help companies grow and raise follow-on capital. And because our members are all individuals passionate about supporting fund investment directly, our portfolio of companies has the exponential benefit of their experience and networks.

B+C: Finally, what would you say to someone who would love to invest in female entrepreneurs but can’t quite make the $50,000 minimum investment yet? Are there any smaller ways we can promote gender equality through investment?

LTW: Absolutely. We are building a content platform at this very moment which provides people with the opportunity to discover and invest in women both inside and outside of our portfolio. I don’t want to say much more than that at this time, but we’ll be launching that part of the company in early 2018, and you can sign up here to be the first to know when we kick it off!

What are your thoughts about the venture capital gender gap? Tweet us by mentioning @BritandCo.

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

Halloween is on its way people! With just a handful of weeks to go, it's crunch time to find a costume and figure out what you'll be doing the night of October 31. Whether you're throwing a Halloween party and still need to figure out a food and drink recipes or you need a fun dish to bring to the one you're attending, these quick and easy Halloween snacks are here to help! After all, you don't want guests to be left hangry – that would be frightening. Have no fear! We have some last-minute Halloween snacks that are fast, festive, and tasty AF.

Brit + Co

Mummy Jalapeño Poppers

This savory Halloween snack can be made as spicy as your guests want it – just scoop a little or all of the jalapeño seeds out before stuffing these 'mummies' with cheese and wrapping them in store-bought crescent roll dough.

Brit + Co

Deviled Egg Brains

Your party pals will definitely be freaked out by this bite! Red food coloring aids in turning traditional deviled egg filling a spooky pink color.

Half Baked Harvest

Sweet and Salty Healthier Caramel Apples

Made without any processed sugar, these caramel apples require just a few ingredients: apples, maple syrup, honey, cream, vanilla, chocolate, and flaky salt.

A Spicy Perspective

Halloween Popcorn Mix

This candy-coated bowl of popcorn loads up on festive accoutrements like candy corn, pumpkins, and Halloween sprinkles.

Salt & Lavender

Halloween Puppy Chow

Add Halloween-themed sprinkles to some classic Chex mix for a spooky seasonal snack.

Handmade Charlotte

Monster Party Bark

Melt a few chocolate bars with some pretzels, candy eyes, and coconut flakes for a salty-sweet Halloween snack that will be ready in only three minutes.

Sally's Baking Addiction

Halloween Pretzel Bites

Just place small pieces of chocolate on top of pretzels, heat them long enough for the chocolate to soften, then lightly place a candy corn on top. Viola! Simple, tasty treats with a twist – and no tricks!

The Healthy Family and Home

Chipotle Pumpkin Hummus

We don't know anyone who doesn't love hummus. This quick dip can be served with crackers or veggies for a healthy Halloween party snack.

Crowded Kitchen

Halloween Pumpkin Covered Strawberries

If you have some strawberries on-hand, this recipe is made even easier. Just grab some orange candy melts and decorate away!

Polka Dot Chair

Caramel-Dipped Marshmallows

Simply dip marshmallows in caramel, then cover them in some cute holiday sprinkles for an easy treat that everyone won't stop snacking on.

Skinnytaste

Banana Boo Pops

Put a festive touch on the classic frozen chocolate “boo-nana" by giving them a ghostly makeover. The only heavy lifting you'll have to do for this recipe is let them sit in the freezer for a bit.

Delia Creates

Spiderweb Pretzels

Melt some chocolate, then swirl it over pretzel sticks for a spooky spiderweb-like snack. These could be served alone, or on a cake or ice cream.

Completely Delicious

Halloween Candy Bark

Whether you're using new or leftover Halloween candy, this bark recipe is super simple.

Home Made Interest

Apple Kabobs

Buy a package of pre-sliced apples, then dip them in chocolate and caramel for an easy alternative to a favorite Halloween pastime. Plus, they're just easier to eat!

Suburbia Unwrapped

Candy Corn Fruit Parfait

For a sweet treat that's still healthy, skip the candy corn and cut up some colorful fruit in its place.

This Wife Cooks

Sweet and Salty Pumpkin Seeds

For flavors both sweet and salty, these pumpkin seeds can be made in a jiffy.

Miss Candiquik

Strawberry Ghosts

Dip some strawberries in white chocolate, then give them chocolate chip eyes and a mouth for these cute and tasty snacks.

Bren Did

Tangerine Pumpkins

Peel a few tangerines and place a small piece of celery in the middle to make these tangerine pumpkins. Bonus: these can definitely double as the perfect kid's snack for school.

Feel Good Foodie

Witches' Brooms

To make these adorable 'brooms,' you'll push a pretzel in the end of a sliced string cheese stick.

Culinary Hill

Halloween Walnuts

These nutty little guys are the perfect snacking companion for the holiday.

Averie Cooks

Loaded Halloween Cream Cheese Brownies

These super soft and gooey brownies are the ultimate snack that'll melt in your mouth. They're perfect for anyone who has a sweet tooth and loves a combination of fudge, oreo cookies, and cream cheese. Plus, you'll taste a hint of vanilla extract in it that serves as a nice surprise!

Completely Delicious

Halloween Candy Bark

Looking for chill Halloween snacks to munch on throughout the day? Make this holiday candy bark that has all the makings of a trick-or-treat explosion. You'll need everything from bittersweet chocolate to your favorite Halloween candies for this fun recipe.

Kathryn's Kitchen Blog

Halloween Popcorn Mix

Got a taste for something that involves trail mix and popcorn? This Halloween snack has your name written all over it! It takes less than an hour to perfect and involves popcorn, a little sugar, honey, salt, and more delicious ingredients! In our mind, it's the perfect sweet and salty treat you'll want to recreate every season!

What are some of your favorite Halloween snacks? Let us know in the comments, and join our newsletter for more holiday inspiration!

This post has been updated with additional reporting by Meredith Holser.

Landing your dream job after crying over bowls of ice cream and a few cocktails feels like hitting the fulfillment lottery. Suddenly, those many nights spent wondering if your career goals would ever materialize seem like a thing of the past. I sympathize with you because I've been there and know what how it feels to wonder if your dreams will ever come true.

I'm also the first to let you know it's possible to give too much to your dream job because you're excited and think, "Doing what I love will never feel like work." Easy misconception aside, you'll hit a home run that leads right into a burnout hole.

How do you avoid getting burnt out from your dream job? Just refer to life and career coach Sally Anne Carroll, PCC of Whole Life Strategies!

What makes landing a dream job so exciting?

Alexander Suhorucov/Pexels

The moment you go from thinking about your dream job to actually landing it feels euphoric. You feel a mixture of "I FINALLY did it" and "I can't wait to get started" because you've wanted it for so long. Carroll offers a better explanation though.

"A dream job is often one that marries our strengths, values, and interests — so it feels meaningful and purposeful as well as presenting opportunities to grow and develop in ways that feel exciting," she says.

This doesn't mean all dream jobs are created equal. Carroll says, "Everyone’s definition of a dream job is a little different, but the idea of showing up every day to do work that feels personally impactful, challenging and fulfilling is really motivating for many of us."

What are some harmful ways people approach daily tasks within their dream role?

ThisIsEngineering/Pexels

I'm ambitious which isn't bad, but I've been known to be so laser-focused that I forget to take care of my basic needs. It's my way of trying to convince myself that I have to accomplish 2-3 things on my to-do list before giving something else my attention.

"It’s natural to want to succeed in a dream role, but there can be a number of pitfalls to watch out for as you try to prove yourself in the role and work at a demanding pace. It’s just as important to manage your energy and your workload as it is to manage your time," Carroll reminds.

Here's some of the harmful things she says you can do without realizing:

  • Piling too much on your plate each day without a coherent plan to focus and prioritize on priorities
  • Always saying yes to additional workload or meetings without assessing your other commitments
  • Working too many hours, especially without breaks or adequate downtime to recharge, or feeling a need to be “on” 24-7
  • Placing your work to-do list ahead of your self care, sleep or other needs
  • Not communicating clearly about expectations, demands, feedback and needs with managers and co-workers

How can people recognize when they're overexerting themselves at work?

RDNE Stock project/Pexels

I'm beginning to think a lot of us are more introspective than we let on, but we may need help figuring out how to redirect ourselves. Carroll says, "Most clients I have worked with know on some level that they’re overdoing it. They feel the stress, and they may know that they need help in coping with it in healthier ways. But they often haven’t figured out how to unwind the situation that’s been created."

She suggests practicing self-reflection, priority and boundary setting, and often, self compassion and grace for yourself. I probably sound like a broken record, but I wholeheartedly believe we could be kinder to ourselves. Sometimes we place so much expectations on ourselves based on what society, family, or even our friends think.

Artem Podrez/Pexels

Carroll says, "Burnout isn’t always a situation of overexertion, however. Sometimes it’s a mismatch between the role and our values, ethics or needs, or toxic workplace situations that can feed burnout as well. And in those cases, you might not recognize it at first."

Unfortunately, toxic workplaces are far more common than any of us like and can add to the stress we place on ourselves to perform our duties well. This can cause us to lose sight of what's truly important to us at our core. Carroll says, "It’s important to identify your core stressors so that you can address those. Burnout is not always about being busy."

What are signs someone is experience burnout?

Mizuno K/Pexels

Knowing that doesn't mean you're still able to understand if you're experiencing burnout or not though. "Burnout can look many ways — you might find yourself feeling stressed more often or less able to deal with your stressors," Carroll says. "There may be tiredness leading to exhaustion, brain fog, not thinking clearly, or a feeling of running on fumes."

That's always my first sign that I'm feeling burned out. I prioritize sleep because it helps me function the way I'm supposed to, but being sleepy is different from feeling tired on a soul level. There have been times where my alarm has gone off in the morning before work and it feels like I have to drag myself out of bed.

Another indicator that could be experiencing burnout is by losing enthusiasm at your dream job. "You might also be losing interest in the work, feeling like you can’t keep up or that the effort is futile. Often I hear 'I just don’t feel like myself. I’m not usually like this,'" Carroll says.

What happens when burnout completely overwhelms someone even if they love their job?

energepic.com/Pexels

This is the part that makes working at your dream job so difficult IMO. I've talked to people who love what they do, but can't find the motivation to keep performing at the high level everyone expects them to.

"Being in full burnout is a physical and mental crisis point. You may feel depressed, lost, numb, exhausted. Your physical and mental health suffers, as well as your joy and often this has an impact on your wider relationships," Carroll indicates.

There's nothing worse than snapping at the people you love because you're stressed and don't know how to communicate that it's because of your dream job. It can take a lot to admit things are tough because you may not want to feel like you're complaining about something you've always wanted.

How can someone have a healthy relationship with work while prioritizing their mental health?

Pavel Danilyuk/Pexels

Burnout is real, it doesn't have to be a permanent thing. One of The Sims 4 characters I was playing developed the 'workaholic' trait and it got to the point where even she came home with the burnout moodlet.

She only had 24 hours to change it before it started affecting the quality of her work so I had to find ways to help her relax. The only thing that truly helped was taking PTO and allowing her to unwind at a spa, spend time with her loved ones, and indulge in hobbies that had nothing to do with work. Eventually, I helped her get rid of the workaholic trait because it was causing more harm than good.

Though that's a simulation game, I can imagine this happens to people. We have to decide we're willing to change how we approach our dream jobs so we're able to still function in our daily lives.

olia danilevich/Pexels

Carroll says, "Setting and maintaining healthy boundaries — with ourselves and with others — is a key point. Even when it’s your dream job, even when it’s demanding, your work is still one part of the larger picture of your life. Start with what is firmly in your control and make changes there first — there may be workplace changes to consider, but that comes second."

She says this can look like:

  • Placing limits on working after hours
  • Setting technology boundaries
  • Being transparent about workload and priorities
  • Learning to say no
  • Reorganizing or blocking out parts of your schedule and potentially initiating new conversations with your leaders and colleagues where needed

What emotions might someone feel if they realize their dream job isn't what they expected?

Christina Morillo/Pexels

It's disappointing when certain things we thought we wanted aren't what we need or even like. It doesn't matter whether we're learning how to get over a crush or feel like our dream job has become a nightmare.

"When our dream job turns out to be less a dream than expected, it’s natural to feel disappointed, sad, disillusioned or even grief. Depending on the situation, there may be resentment and anger as well if the job was misrepresented, or self doubt and questioning yourself and your decisions," Carroll says.

It doesn't always feel good, but letting yourself feel whatever emotion or thought comes up will help you get through the breakdown of having a dream job that's not what you expected it to be. Carroll says, "It’s important that you allow yourself time and space to understand what you’re feeling and to process that before deciding what to do next. There may be ways to job craft a more fulfilling experience, or you might decide to look at alternatives."

How can someone pivot towards something different if they want to leave their dream job?

Andrea Piacquadio/Pexels

Thinking about stepping away from your dream job in favor of telling burnout to take a hike? This is a judgement-free zone so just know you're able to do that if it makes sense to pivot in a different direction. However, Carroll does advise you to be mindful before making a potentially life-changing decision.

"The first step I always advise clients who want to step away from their role — dream job or not — is to assess the situation from a bigger picture before acting," she says.

  • Take the time to understand what you’ve appreciated most about the role, what you didn’t and what you’re complete with/longing for at this stage of your career. Take stock of what’s most important to you and what is fueling your desire for change.
  • Assess your strengths, skillsets, interests, and career values. A career coach can be a valuable ally to understand how you might you lean into these more as you decide where to pivot.
  • Activate your future by exploring new career roles that build on the foundation you have, but stretch you in the ways you desire and meet your larger life goals. Then do your homework. Go out and explore potential roles through research, networking, job shadowing and interviewing. Testing out your ideas helps you move forward with clarity and confidence before investing in a job search or retraining.

Your dream job doesn't have to end in detriment, but it's still important to know that burnout can happen no matter how much you love what you do. You're not incapable of doing your job just because you get tired and aren't able to do the job of 5 people every single day.

What matters is how well you're able to take care of yourself so you can show up in different areas of your life. And if you still want to give that dream job a chance or step away after you've taken time to catch your breath? That's okay.

Looking for more career advice? Be sure to follow us on Facebook so you never miss a thing!

Header image via olia danilevich/Pexels

Now that fall is officially in full swing, there’s a lot of seasonal traditions to look forward to, like apple picking, enjoying pumpkin spice lattes, or perfecting Taylor Swift’s famous chai sugar cookie recipe. But in recent years, a new Halloween trend has taken social media by storm – boo baskets. Whether you’re planning on crafting the perfect basket for a loved one, or you have no idea where to start, here is a guide that will help you get on the right track.

What Are Boo Baskets?

Reine Jalloul

Boo baskets are Halloween or fall-themed gift baskets typically filled with candy, seasonal decorations, and fun crafts that you can surprise your significant other with to celebrate the season. While videos of this trend usually show people giving their baskets to their “boo” (pun intended), it’s not limited to just your partner. You can also make one for your friends, your parents, your kids, or even your pets if you wanted to!

What Do You Put In a Boo Basket?

Sarah Barna

Just about anything can go in a boo basket! If you’re creating a basket that’s specific to your loved one’s interests, the possibilities of what you can include are endless. But based on countless TikTok videos and Instagram reels posted about this trend, the general formula for a basket that I’ve noticed includes a cozy item, a mug, a fall-themed drink mix, snacks or candy, a stuffed animal, and (of course) a basket big enough to fit everything!

First, The Basket

Amazon

Technically, any big basket or container could be used to hold your boo basket items. However, if you’re the kind of person that likes to go all out when gift-giving, I would recommend a Halloween-themed basket like the Andemie Halloween Collapsible Organizer from Amazon. Not only does this basket come in multiple colors and patterns, you can easily flatten the basket and store it anywhere you want, so you can reuse it next fall.

Candles, Body Care, Sweaters & More … A Cozy Girl’s Galore!

Cora Pursley

Everyone has their own preferences when it comes to getting all relaxed and comfortable, especially on a chilly, rainy fall day. Personally, there are three essential elements to my lazy days – an oversized sweater, some gourmand scented body care, and a candle that makes my entire apartment smell like walking into a bakery. If this sounds like you, here are some of my favorites.

Etsy

This sweater from the LoveStitchesCo shop on Etsy has quickly become a staple to my “lounging around” outfits this season, and for a good reason. For only $26, this sweater is made out of 100 percent cotton, has a wide size range available (S to 3XL), and can be customized to whatever color you’d like. Plus, the embroidered design is absolutely adorable; who doesn’t love ghost kittens?

Sol de Janeiro

As the weather gets colder, many people (like myself) opt to swap their perfumes and scented lotions from fruity and tropical notes to warm and edible notes like vanilla, caramel, honey and chocolate. If you’re looking to spoil your boo basket recipient who likes these kinds of scents, Sol de Janeiro recently released a limited edition body cream in one of their best-sellers, Cheirosa 71. Fragrance notes of caramelized vanilla, white chocolate and toasted macadamia nut will have you smelling like a snack (literally), while moisturizing ingredients like macadamia seed oil and tucumã butter will keep your skin feeling silky smooth.

Bath & Body Works

If you’re a candle lover, then you already know that the best place to find candles for every season is at none other than Bath & Body Works. Sure, there are plenty of pumpkin scented candles to try, but if you’re looking to include something in a boo basket that screams fall, Autumn Chai is the perfect option. This three-wick candle has notes of cinnamon chai, French vanilla, and caramel – a great combination if you’re looking for something cozy, but not too overwhelming.

Drink Mixes

Target

Hot chocolate is one of the quintessential cold weather beverages, but if you want to be more creative with your drink choice, Target’s Favorite Day brand has a spooky-themed hot cocoa mix that would be a great addition to your boo basket. One box comes with two cocoa mixes and a marshmallow confetti mix shaped like beakers you can find in a science laboratory, and when combined with warm milk, changes to an orange or green color. How cool is that?

And Of Course, A Mug To Match

Target

You got the perfect fall drink for your boo, but what mug would go with it the best? At this stage, I think this is where you get something that is the most personable to your boo basket recipient. You could include a mug that matches their career or their favorite hobbies and interests. If you want to play it safe and stick with a Halloween theme, this 15 oz ghost mug from Target is spook-tacular!

Plushies Make Everything Better

Warmies

Who says that stuffed animals are just for kids? Not only are they fluffy and come in all shapes and sizes, giving a stuffed animal to your loved one is one of the best ways to show that you care about them. As a plushie connoisseur, my go-to pick for a boo basket would be any plush, like this pink llama from Warmies. Each cuddly buddy is lavender-scented and also serves as a microwaveable heating pad that can be used to relieve stress or soothe muscle aches and pains.

Don’t Forget the Candy

Target

No Halloween basket would be complete without candy! From chocolates to gummy worms and sour WarHeads, there are so many options to choose from that it can seem overwhelming to pick just one. And if your boo basket recipient has any dietary restrictions, it can be even more difficult to find something that fits that person’s needs. My twin sister has been vegan for almost five years, and before we both moved out from our parents’ house, these dark chocolate coconut bars from Unreal were a staple snack for the whole family. Not only are these bars certified vegan and gluten-free, each bar only contains three grams of sugar and three ingredients – coconut, cassava syrup and dark chocolate. As someone who isn’t vegan, trust me when I say that when you try these, you won’t want to go back to the name-brand chocolate.

Looking for more fun Halloween trends? Sign up for our weekly newsletter so you never miss a thing!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This article has been updated.

We have a serious appreciation for all things creative, like these plus-size Halloween costumes, and we have a hunch you’ll love some of our newest finds, too. Afterward, if you still haven’t decided on which costume to wear this Halloween, gather your group of besties and get their opinion — or, better yet, pick out a group Halloween costume, and you can all dress up together! Here are 40 of the most curve-lovin’ (and seriously hot) plus-size Halloween costumes you’ll find out there this season.

Yandy

Cruella de Vil

Cruella de Vil will always hold a special place among our most-feared villains, right alongside Voldemort and Ursula. After all, she’s going after puppies! But on Halloween, the celebration of the gruesome and morbid, this evilness equates to fabulousness, and we’ll more than forgive you for dressing up like her… just this once.

Walmart

Maleficent

Channel your deepest, darkest powers and channel your inner Maleficent this Halloween. “So you see, the story is not quite as you were told.”

Amazon

Cozy Deer

Wait, so we can look cute *and* be toasty-warm?! We’re sayin’ yes to this fuzzy zip-up.

Yandy

Sexy Stewardess

Get ready for liftoff in this flight attendant costume. If you’re a travel-lover, this is the perfect way to bring your passion into your costume.

Brit + Co

DIY Jessica Rabbit Costume

This has to be the ultimate curvy bombshell character to channel on Halloween. The dress, gloves, hair, and makeup are bold and will definitely put your bangin’ bod front and center. (via Brit + Co)

Amazon

Sexy Kitty

Frisky attitude not included. This plus size Halloween costume might look simple, but it’s anything but basic.

Amazon

Flapper Girl

There’s nothing as fun — and a little dangerous — as the glitz and glamour of the ’20s. Throw on a long string of pearls or do your makeup to look like a ghostly flapper for that extra creative edge.

Brit + Co

DIY Ursula Costume

We’ll always be a sucker for classic Disney costumes. And if you want to give Ursula that extra-special take, you can follow this relatively simple DIY for the costume contest win! (via Brit + Co)

Halloween Costumes

Sea Siren Mermaid

This is — hands down — one of the best mermaid costumes we’ve ever seen. From the form-fitting metallic mermaid “tail” to the bustier top, this is for sure a look to emulate if you want to flaunt your curves.

Yandy

Storybook Alice

Down the rabbit hole you go this Halloween. You never know what’s going to happen when you channel this fairytale classic!

Halloween Costumes

Sea Siren

You had us at gold, sequins, and tulle. Oh, and we’re always down to rule the sea!

Amazon

Ninja

Pop off this Halloween in a comfortable disguise that’s both sleek and sexy.

Amazon

Beauty And The Beast Belle

We’ll always love our classic Disney princesses, especially this beauty.

Amazon

Minnie Mouse

You don’t need a Mickey to look fly as heck in a retro-inspired Minnie Mouse getup.

Amazon

Empress Divine

One of the best reasons to dress up as an ancient Egyptian is obviously the cat-eye makeup.

Amazon

Goth Red Riding Hood

Pay homage to one of your favorite fairy tales with a sexy twist. Plus, if you haven’t worn a cape before, you truly haven’t lived.

Amazon

Flirty Cop

It may be illegal to impersonate a police officer, but no one ever said a flirty cop was off-limits!

Halloween Costumes

Cinderella Fairy Godmother

We could all use a fairy godmother, albeit notthis scheming one from Shrek. Still, this is a hilarious costume, and we’re definitely eyeing that wand and wig combo.

Yandy

Commando Cutie

Serve your country by wearing this retro army green uniform.

Amazon

Harley Quinn

We’re impressed with the mismatched thigh-highs and color-coordinated armbands on this plus-size Halloween costume.

Amazon

Cozy Bat Costume

The name of this costume says it all. If you’re in the mood to prioritize comfort, you’ll feel extra-snuggly in this cozy bat costume.

Amazon

Ghostbuster

If you loved the all-female Ghostbusters as much as we did, grab your friends and go as the whole crew. The best part? On Halloween, there will be plenty of monsters to bust, which makes a great conversation-starter!

Amazon

Queen Bee

Everyone at this year's Halloween party will be buzzing about you in this flattering bee costume. You are the queen, after all!

Amazon

Poison Ivy

Wow, here’s a sexy take on the evil Poison Ivy.

Amazon

Oktoberfest Fraulein

The beer maid costume is always a safe choice. It’s cute and classic, and you get to wear pigtails.

Yandy

Sexy Nurse

They’ll need a nurse after you knock ’em out with this costume!

Amazon

Snow White

If you’re going to wear this outfit out on the town, you’ll definitely have at least seven admirers following you wherever you go.

Amazon

Pinup Sailor

Sail the open seas with this cute and comfy sailor costume. This retro getup is all about the accessories!

Yandy

Miss Muerte

Another way to celebrate Halloween is to celebrate the dead. Do it in style with this awesome costume.

Amazon

Cozy Skeleton

If you’re into traditional bones, this comfy number will surely scare the living dead out of you.

Amazon

Grease Pink Lady

This is the perfect Halloween costume for when you don’t really want to dress up. Flats? Check! Awesome jacket to keep you warm? Double check!

Walmart

Supergirl

No one is going to mess with you in this costume, and you just might feel faster than a speeding bullet.

Halloween Costumes

Spanish Senorita

With plenty of sass and a whole lot of ruffles, this costume will have you dancing for joy.

Amazon

Mrs. Incredible

Be your own superhero with this sleek Elastigirl costume. You would look totally incredible in it.

Amazon

Dark Alice

We wouldn’t drink the tea that this Alice serves. While we do love the original blue that Disney’s Alice wears, we are really digging this all-black dress too.

Amazon

Batgirl

Trick-or-treat in the name of justice! Grab Superman and bring him along too, because you two are friends now, remember?

Amazon

Hippie

Keep this Halloween totally tubular by donning this adorable retro dress with go-go boots and a fun '70s eye makeup look!

Amazon

Friday The 13th Miss Voorhees

If you’re team Jason, then you need to buy this sexy number. While we’re not sure who would ultimately win this fight, we’re sure this outfit is already winning our hearts.

Walmart

Justice League Wonder Woman

While Superman is cool and all, we are particularly fond of Wonder Woman. She’s a badass chick that we are ready to represent. Flying an invisible jet doesn’t hurt, either.

Yandy

Cat Burglar

Feeling feisty? Go classic cat with a twist. Meeeow.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated with additional reporting by Meredith Holser.